Top 23 Best Japanese Whitening Serums in 2020 - Tried and True! (Haku, SK-II, and More)
It’s a buzzword in Japan: translucence. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In the Western world, think "glow" or "dewy finish." In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening serums, essences, and ampoules.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 24 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules. See why we picked Chifure's Whitening Essence VC as our top choice and more!
Cosmetics and skincare