Chief Editor, mybest Cosmetics Team

Mai Horiuchi

Mai joined mybest after working as a beauty and fashion editor and writer for seven years. After joining mybest, Mai has been engaged in creating articles based on beauty and healthcare-related products. Her motto is to consistently provide honest information that's easy to understand.

Other articles

  • 10 Best Tried and True Japanese All-in-One Gels in 2022 (Shiseido, Chifure, and More)

    10 Best Tried and True Japanese All-in-One Gels in 2022 (Shiseido, Chifure, and More)

    As the name suggests, all-in-one gel serves multiple purposes, functioning as a toner, lotion, and beauty essence serum all by itself. It'll be a convenient trick in your busy morning routine to make your skincare take less than a minute. Many brands produce all-in-one gels, such as Orbis, NatureLab, Shiseido, and more. Further, with such a wide variety of face washes, such as ones that come in a tube container, foam types, ones for men, and cheap options you can find at drug stores, it can be challenging to choose which product is the best for you. To figure out which were the best Japanese all-in-one gels, we gathered the 39 most popular products from e-commerce sites popular in Japan (such as Amazon, Rakuten, Yahoo! Shopping, @cosme SHOPPING, etc. ) and tested them all.We tested each of the products for the following:Moisturizing abilityIngredientsComfort of useStickiness Which all-in-one gels were our top picks? Keep reading to find out more! We'll also explain how to choose the right all-in-one gel in our buying guide.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Vitamin C Serums in 2022 (Beauty Expert-Reviewed)

    10 Best Tried and True Japanese Vitamin C Serums in 2022 (Beauty Expert-Reviewed)

    Are you looking for a serum that can add plenty of moisture your skin? Do you want something that can help minimize signs of aging, like sagging skin and wrinkles? Do you want your skin to regulate sebum production better? Vitamin C serums are popular in Japan for their skin firming, beautifying, and moisturizing effects. Additionally, they can help minimize dark spots and prevent excess melanin production. In Japan, where having bright, moisturized, and plump skin is most sought after, there isn't a shortage of vitamin C serums available on the market.When it comes to ingredients, ascorbic acid is known as the purest form of vitamin C as a serum. However, other kinds stabilize this pure form to make them water-soluble, oil-soluble, or long-acting to make them a safe skincare item to use daily. Still, even if you know what kind of vitamin C you're looking for, there is an abundance of brands like Fujifilm, Dr. Ci:Labo, and Rohto, to name a few, all with different concentrations and formulas that address different skin concerns, making it difficult to know where to begin looking.To help you find the best vitamin C serum for you, we gathered the 52 best-selling products on e-commerce sites popular in Japan, like Amazon, Rakuten Ichiba, Yahoo! Shopping, @cosme SHOPPING, and tested them all.Then, based on our tests, we chose and ranked the 10 best Japanese vitamin C serums available online. Alongside information regarding the effectiveness of each serum, we also included information about each product's acne and spot care abilities and compatibilities with skin sensitivity and sun exposure. To learn about all of this, read our handy buying guide. 
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Face Washes for Dry Skin in 2022 (Sensitive Skin Beauty Researcher-Reviewed)

    10 Best Tried and True Japanese Face Washes for Dry Skin in 2022 (Sensitive Skin Beauty Researcher-Reviewed)

    Dry skin is prone to be extra dried out after washing the face. Caring for your skin with a face wash made especially for dry skin is the best way to ensure that your skin will be kept moist.However, there's a variety of face washes available in stores, such as those that come in a tube container, the easy-to-use foam types, those that are made for men, and those with a reasonable price that you can find at drug stores. With so many options, choosing the one that will be best for you can be difficult.To determine the best Japanese face washes for dry skin, we gathered the 20 most popular products from Japan's e-commerce giants (such as Amazon, Rakuten, Yahoo! Shopping, @cosme SHOPPING, etc. ) and tested them all.We tested each of the products for the following: Cleansing abilityMoisture retentionGentleness to the skin of ingredientsRichness of moisturizing and conditioning ingredientsFeelWhich face washes for dry skin were our top picks? Keep reading to find out more! We'll also explain tips on how to choose the right face wash for you in our buying guide.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Carbonated Facewashes in 2022 (Beauty Expert-Reviewed)

    10 Best Tried and True Japanese Carbonated Facewashes in 2022 (Beauty Expert-Reviewed)

    Carbonated face washes use carbonation to remove dead skin cells and deeply cleanse our pores. With various drugstore brands, such as DHC, DUO, and Bifesta, and a myriad of specialized skincare brands with such face washes, it can be tough to choose one that best suits your skin. These also come in foams, powders, and other textures.To figure out the best Japanese carbonated face wash, we gathered the 16 best-selling products on e-commerce sites popular in Japan, such as Amazon, Rakuten, @cosme SHOPPING, and Yahoo! Shopping for the best Japanese carbonated face washes available online and tested them all.We tested each product for the following:Cleansing AbilityMoisture RetentionIngredientsFeelPore Cleansing AbilityWe then ranked the products and put what we learned into a buying guide to help you choose the best Japanese carbonated face wash available online.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Foaming Nets in 2022 (Beauty Expert-Reviewed)

    10 Best Tried and True Japanese Foaming Nets in 2022 (Beauty Expert-Reviewed)

    Washing your face at the beginning and end of the day is an essential step in a healthy skincare routine. However, one of the worst things you can do to your skin is to apply excessive amounts of friction, which means you shouldn't vigorously rub your face with your hands, and instead, ideally have a dense layer of foam sandwiched between your face and your hands. Unfortunately, lathering your face wash with your hands can be time-consuming and requires technique to get a good lather, and most of the time, the bubbles just don't last very long.Foaming nets are ingenious products that allow you to create a voluminous, dense lather in no time. Additionally, you can use less product than you would if you were to lather your face wash with your hands, allowing you to enjoy your favorite products for longer. Today, many companies and brands, such as Marna, KOKUBO, Fancl, and Bulk Homme, to name a few, have released foaming nets in all shapes and sizes, making it difficult to know which one to choose.To determine which foaming nets are the best, we gathered the 21 best-selling products from e-commerce sites popular in Japan, such as Amazon, Rakuten, Yahoo! Shopping, and @Cosme SHOPPING, and tested them all.We then ranked the 10 best Japanese foaming nets based on our test results, and put what we learned into a buying guide to help you choose the best Japanese foaming nets available online in 2022.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Gel Cleansers in 2022 (Beauty Expert-Reviewed)

    10 Best Tried and True Japanese Gel Cleansers in 2022 (Beauty Expert-Reviewed)

    Do you want a makeup remover that can remove your makeup quickly without placing too much stress on your skin? Have you ever wondered if there's a makeup remover that doesn't dry you out? Do you wish your cleansing oil wasn't so harsh? Japanese gel cleansers, or cleansing gels, as they're sometimes called, have a unique, thick texture that allows them to remove makeup without causing too much friction. Additionally, while most cleansing gels in the US are water-based, Japanese cleansing gels can also be oil-based while retaining many of the benefits of water-based cleansing gels. Today, there are a variety of brands selling cleansing gels, from drugstore brands such as Biore, and Kao, to high-end brands such as KOSÉ and THREE, all offering different strengths and weaknesses, making it difficult to know knowing which product works best.To help you find which products are the best Japanese cleansing gels, we gathered the 32 best-selling products from e-commerce sites popular in Japan, such as Amazon, Rakuten, and @cosme SHOPPING, and tested them all.We tested each product for the following:Makeup removalFeelMoisturizing ingredientsGentleness on skinWe then ranked the ten best products based on our test results and put what we learned into a buying guide to help you choose the best Japanese cleansing gel available online in 2022. 
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Face Washes for Oily Skin in 2022 (Beauty Expert-Reviewed)

    10 Best Tried and True Japanese Face Washes for Oily Skin in 2022 (Beauty Expert-Reviewed)

    Have you been using a face wash that's too harsh for your skin in an attempt to remove all that excess oil? Do you wish you had a face wash that could thoroughly clean your face and moisturize it in the process? Oily skin is a common concern among many and a skin type that can often lead to acne. If you have oily skin, it's important to wash your face daily to remove excess sebum and grime without placing too much stress on your skin, which may contribute to more oil production. However, with so many manufacturers and brands, like Kanebo, Curél, Bioré, and Cow Brand, to name a few, all with varying cleansing abilities and ingredients, as well as in different formats, like foam, paste, powder, cream, and even bar soap, the options can be overwhelming.To help you out, in this article, we gathered the 17 best-selling Japanese face washes for oily skin available on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo Shopping, and @cosme SHOPPING, and tested them all.We tested each product for the following:Cleansing abilityMoisture retentionGentlenessSkin conditioning ingredientsFeelThen, based on our tests, we chose and ranked the 10 best Japanese face washes for oily skin in 2022. We also put together a buying guide based on what we learned, so keep reading to find out more.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Cleansing Milks in 2022 (Beauty Expert-Reviewed)

    10 Best Tried and True Japanese Cleansing Milks in 2022 (Beauty Expert-Reviewed)

    Cleansing milks are great gentle cleansers, even for delicate and sensitive skin. What makes cleansing milks great is that they moisturize the skin while removing makeup, dirt, and grime from your face, similar to cleansing oil, but don't leave an oily residue, making them better for those who have acne-prone skin. Additionally, since they don't leave your face feeling greasy, you can get away with just a single wash, unlike when using cleansing oils, making them a great time-saver. However, with so many manufacturers and brands, such as Kosé, Kao, and Muji, to name a few, choosing which cleansing milk is best for you can be difficult.To figure out the best Japanese cleansing milk, we gathered the 31 best-selling products from e-commerce sites popular in Japan, such as @cosme, Amazon, and Rakuten, and tested them all.Then, based on our tests, we ranked the 10 best Japanee cleansing milks in 2022. We also talked to a specialist who used to work in cosmetics R&D about options for sensitive and dry skin and looked for products that worked on waterproof makeup. We then put together a buying guide to help you choose the right facial cleansing milk for your particular needs. Keep reading to find out more!
    Cosmetics and skincare
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