Ammarah majored in textile and fashion designing but was always interested in beauty industry. After completing her studies, she pursued full-time beauty blogging. She's a huge fan of Korean dramas, Korean Music and K-beauty.
Ammarah is always exploring innovative and simple beauty products coming in the beauty market every day, especially for people who have sensitive and problematic skin. She truly believes in the philosophy that beauty products do not have to be complicated and expensive.