It’s one of the seven wonders of the world. It’s a trending question on Quora. Why do Japanese women have such beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface level stuff: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid–high-end and drugstore–is prized because it’s both versatile and hydrating.
So in order to tap into those beauty secrets, we ordered the 12 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:
- Ease of Application
This is how we tested and found the most exceptional Japanese liquid foundations.