beauty, health, contact lens

Top 14 Best Japanese Body Moisturizers to Buy Online 2019 – Tried and True!

Top 14 Best Japanese Body Moisturizers to Buy Online 2019 - Tried and True

Browsing a Japanese drugstore is like panning for gold. You’re there looking down the aisles and everything seems like silt until you finally find a gem–a body lotion that hydrates (possibly even more than a high-end brand), low price tag, no shady ingredients. The task is fun but time-consuming, especially if you don’t read Japanese.

And even if you do, do you really want to go through all of those katakana-ized chemical names? We certainly don’t. But we did. To save you headache (and a trip or ten to the drugstore), we ordered the 14 most popular body moisturizers from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Fragrance
  2. Hydration
  3. Application

This is how we tested and found the most exceptional Japanese body moisturizers.

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Top 10 Best Reusable Pads to Buy Online 2019

Top 10 Best Reusable Pads to Buy Online 2019

Having a period can be pretty infuriating. On top of the cramps and mood swings, it’s frustrating to know that you spend so much money on chemical-laden pads every month only for it to go straight into a landfill. Luckily, there’s been a resurgence in reusable pads that are better for you, your wallet, and the environment.

But just like disposable pads, there are dozens of brands of reusable pads, and it can be hard to figure out what will work for you. In this guide, we’ll go over the different factors to look at when making your choice. At the end, we’ve also got a list of our 10 favorites to help you get started.

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Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 – Tried and True!

Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!

We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.

So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:

  1. Hydration
  2. Application

This is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.

※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin

※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)

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Top 19 Best Japanese Moisturizing Serums, Essences, and Ampoules to Buy Online 2019 – Tried and True!

Top 26 Best Japanese Moisturizing Serums, Essences, and Ampoules to Buy Online 2019

Winters in Japan can get really dry, especially with offices running their heaters, full blast, at what must be a million degrees (not pointing any fingers, but). Times like these, you need a little extra moisture. Especially because one of the secrets to keeping your skin young is to keep it hydrated. Japanese cosmetics companies caught wind of this and–lo and behold–the market’s swamped with moisturizing serums.

Great, but that makes it all the more difficult to tell which formulas will work for you and which… not so much. To save you some guesswork, we ordered the 19 most popular moisturizing serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:

  1. Hydration
  2. Application

This is how we tested and found the most exceptional Japanese moisturizing serums, essences, and ampoules※1.

※1 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)

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Top 26 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 – Tried and True!

Top 26 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019

It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.

As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 26 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:

  1. Hydration
  2. Application

This is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.

※1 透明感: translucence (lit. transparency; used to describe glass skin)

※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)

※3 美容液: serums, essences, and ampoules (more on how we translated that term below)

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Top 25 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 – Tried and True!

Top 25 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!

Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.

We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:

  1. Hydration
  2. Application

This is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.

※1 乳液: moisturizer / face lotion

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Top 28 Best Japanese Toners to Buy Online 2019 – Tried and True!

Top 28 Best Japanese Toners to Buy Online 2019 - Tried and True!

We don’t know when it started, but Japanese women are known–have been known for a while–for beautiful skin. And walking around Tokyo, you can’t help but think “where’s there’s smoke, there’s fire.” While there’s no one factor that makes one’s skin what it is, we’d hazard a guess and say skincare is important.

The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 28 most popular toners※1 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited an specialist and had her compare the following:

  1. Application (How It Feels on Skin)
  2. Hydration

This is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.

※1 化粧水: toner

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Top 30 Best Japanese Waterproof Eyeliners to Buy Online 2019 – Tried and True!

Top 30 Best Japanese Waterproof Eyeliners to Buy Online 2019

We had flurries of snow in Tokyo this week, but it doesn’t change the fact that spring and summer aren’t too far off. That means warmer weather, singing birds, blooming flowers, allergies, streaming eyes, and sweat. When the seasons change, your eyeliner needs to as well. (This holds doubly true in Japan, where pollen runs rampant in April and humidity is unbelievable in August.)

In order to make sure we look good 24/7, 365 days a year, cosmetics companies have come out with tons of waterproof eyeliners. So much that it’s near impossible to decide between them. That’s why we ordered the 30 most popular waterproof eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Smudge Resistance
  2. Removal
  3. Finish
  4. Application

This is how we tested and found the most exceptional Japanese waterproof eyeliners.

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Top 45 Best Japanese Eyeliners to Buy Online 2019 – Tried and True!

Top Best 45 Japanese Eyeliners to Buy Online 2019 - Tried and True!

If you want bigger eyes, get eyeliner. If you want sensual eyes, intense eyes, eyes of any kind, get eyeliner. Eyeliner’s a big part of any look. And we’d venture so far as to say it’s extra important here in Japan where–we admit it–our eyes tend to run a bit… small. That’s why our cosmetics companies–including Heroine Make, shu uemura, and (even) Daiso–are churning out products.

Of course, with a great number of products comes a great amount of choice, and with a great amount of choice comes confusion (not an Uncle Ben quote). That’s why we ordered the 45 most popular eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Finish
  2. Application
  3. Smudge Resistance
  4. Ease of Removal

This is how we tested and found the most exceptional Japanese eyeliners.

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Top 26 Japanese Tube Mascaras to Buy Online 2019 – Tried and True!

Top Japanese and Korean Tube Mascaras to Buy Online 2019 - Tried and True!

All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water.

In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Ease of Removal
  2. Curl Staying Power
  3. Finish
  4. Ease of Use
  5. Smudge Resistance

This is how we tested and found the most exceptional Japanese tube mascaras.

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