If you’re anything like us, when you pass someone with thick eyelashes in the street, you give them a glance of envy. And this happens a lot–we’re in Japan, land of cosmetics. Fake eyelashes, of course, are wildly popular here, but a good mascara is just as invaluable (and less likely to claim a few real eyelashes as sacrifice).
Especially here in Japan, there are many types and brands: drugstore and high-end, tubing and waterproof. And the more choices you have, the harder it is to choose. That’s why, this time around, we ordered the 38 most popular mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:
- Curl Staying Power
- Ease of Use
- Smudge Resistance
- Ease of Removal
This is how we tested and found the most exceptional Japanese and Korean mascaras.