Browsing a Japanese drugstore is like panning for gold. You’re there looking down the aisles and everything seems like silt until you finally find a gem–a body lotion that hydrates (possibly even more than a high-end brand), low price tag, no shady ingredients. The task is fun but time-consuming, especially if you don’t read Japanese.
And even if you do, do you really want to go through all of those katakana-ized chemical names? We certainly don’t. But we did. To save you headache (and a trip or ten to the drugstore), we ordered the 14 most popular body moisturizers from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:
This is how we tested and found the most exceptional Japanese body moisturizers.