• Top 10 Best Foundations for Cosplay to Buy Online 2020 1
  • Top 10 Best Foundations for Cosplay to Buy Online 2020 2
  • Top 10 Best Foundations for Cosplay to Buy Online 2020 3
  • Top 10 Best Foundations for Cosplay to Buy Online 2020 4
  • Top 10 Best Foundations for Cosplay to Buy Online 2020 5

Top 10 Best Foundations for Cosplay to Buy Online 2020

Nowadays, everyone’s all about no-makeup makeup. Or no makeup at all. This all changes, of course, when you’re cosplaying. When you put on that costume and you do up your face, you aren’t trying to be yourself; instead, you’re mimicking the idealized face of a fantasy, cartoon, or anime character.

So it makes sense that what you look for in a cosplay foundation would be different from what you’d want to put on your face day to day. You want to think about coverage, about duration, about how it’s going to look in photos. This time around, we’ll show you how to find foundation that will make you look as good as fiction. The masquerade begins.

This article's specialists

Haku Kaze
  • Last updated: 10-24-2019
  • 752 views
Table of Contents

How to Choose Foundation for Cosplay – Buying Guide

Cosplay’s a bit removed from real life, so we knew we needed to talk to an insider for this one. We contacted Haku Kaze of Instagram fame to see what goes on inside her head when shopping for a cosplay foundation.
Haku Kaze
Cosplayer
Haku Kaze
Haku started cosplaying about eight years ago. She has an avid love for all things cosmetics and half-jokingly admits that she has a problem when shifting through her arsenal of makeup. She cosplays men and women, models for fashion brands, and dabbles in many different techniques.

But, unlike many makeup influencers, cosplay is what ignited her passion. Check out all of her different looks on her Instagram below.

Different Foundations Serve Different Purposes throughout the Day

Conventions can last all day, and you don’t want you makeup to slip during that time–not even once. That’s why many cosplayers will layer their makeup, using different foundations to fulfill different purposes.

Liquid Foundation: A Thicker Consistency Sets up a High Coverage Base for Flawless Anime Skin

Liquid Foundation: A Thicker Consistency Sets up a High Coverage Base for Flawless Anime Skin
Liquid foundation pastes itself to skin, so you could say it lasts longer and covers better than powder–in general, at least. Many cosplayers–regardless of skin type–turn to liquids to lay down an opaque base. If they do have oily skin–like Haku–they’ll set it with powder or layer under the foundation with a mattifying, pore-filling primer so it doesn’t slip.
When choosing a liquid foundation, look out for consistency. More watery formulas spread out easily; therefore, they blend more smoothly into the skin, minimizing damage. However, they fall short when it comes to coverage.
Thicker formulas, including creams, will hide your blemishes, which is what you want for your cosplay–just remember that they might not be as breathable and can aggravate oily skin.
Haku Kaze
Cosplayer
Haku Kaze
I feel like, traditionally, powder foundations are better for oily skin. But for me—I used to have really oily skin, but now I have oily-combination skin—I like using liquid foundation more. So I think a lot of it is really preference.

Consistency, I would say, also depends on preference. I tend to go for middle-of-the-line consistency, because things that are too watery blend out more sheer, or the ones that I’ve tried so far don't sit well on my skin. And foundations that are too thick tend to be too cakey for me, so I like that consistency that’s right in the middle.

Powder and Cushion Foundations: Perfect for Touch-ups Between Photoshoots

Powder and Cushion Foundations: Perfect for Touch-ups Between Photoshoots
Cons can stretch on for hours–and if you are sweating or if you have oily skin, then chances are, your makeup’s going to start sliding off in the middle of it. For this reason, many cosplayers carry around powder foundation to fix up their face throughout the day.
Powder foundation is compact, not as messy as liquid, and will absorb the grease off your face–and that is why they’re especially suited for oily skin. Just remember you can’t set cream products on top of powder products.
You could also try cushion foundation. It’s basically a pillow soaked in liquid foundation housed in a compact. Cushions are popular because they’re convenient; you just pull it out, dab on some foundation with the included puff, and slip it back into your bag.
Haku Kaze
Cosplayer
Haku Kaze
I really like sandwiching products. So, when I start putting on makeup, I’ll put on a primer, which will set up a base. And then after that, I’ll put down a cream foundation. And then I’ll put on concealer and then I’ll set that with powder. That’s what will make your makeup last the longest—it’s kind of like a lamination process.

Sometimes, if I use cream products—like cream blushes, cream highlighters—I’ll put that on and then I’ll set my face with powder. Because the rule of thumb is that you don’t put cream products on top of powder products. Or else, it tends to ball up and break apart. In any case, that sandwiching effect is really important in my book.

How Much Hydration Do You Need? Depends on Your Skin Type and the Weather at the Con

How Much Hydration Do You Need? Depends on Your Skin Type and the Weather at the Con
So it goes without saying that dry skin begs a hydration. But so may other skin types–especially if the weather calls for it. If, for example, you are scheduled for an outdoor photoshoot, and it’s winter and the air is stripped of moisture, then you will need a hydrating foundation.
There used to be a rule of thumb where liquid foundation was good for dry skin and powder was good for oily–but there are now different formulas that adapt to your skin type. Haku mentioned J.Cat Beauty’s Aqua Surance, which is a powder foundation that’s been infused with water–making it suitable even for the dry days of winter.
So, when looking for moisturizing foundation, keep out an eye for ingredients such as hyaluronic acid, often touted as a must-have for people with dry skin. Other than that, you can also look for popular plant and seed oils, such as almond, rose hip, maracuja, and jojoba.
Haku Kaze
Cosplayer
Haku Kaze
I have slightly normal skin, and it fluctuates. Sometimes, I’ll need something that’s more moisturizing, or I’ll need something that’s more drying. For example, if I’m going to go out, and it’s a really hot day, then I’ll be like, “Oh, I definitely need a mattifying foundation.” Whereas, if it’s like winter—it’s super dry in L.A.—I’ll put on a more moisturizing foundation.

Because I feel like skin can be kind of temperamental—so depending on how you treat it, depending on the weather that you’re in, you really have to know how your skin is doing in order to choose the kind of foundation that you want to wear for that day.

So, people with more oily skin can be like, “Oh, I just need mattifying foundation because my skin is oily.” And people with dry skin can be like, “Oh, I only need moisturizing foundation because my skin is dry.” But, for me, it’s like, “I kind of need both so I have what I need for a specific day, depending on how my skin’s doing.”

Shading: Test the Foundation against Your Neck and Choose One that Looks Natural

Shading: Test the Foundation against Your Neck and Choose One that Looks Natural
Thanks to the sun and the forces of nature, your skin isn’t just one shade, so think about where you want to swatch. The neck is generally a good place. You want, after all, the color of your face to match the color of your neck–and your neck isn’t overly exposed to the dying effects of the sun.
If you have dry to normal skin, go ahead and choose the shade that’s the closest to you. If you have oily skin, you might want to go a shade lighter. This is because foundation will mix with the oils on your skin and undergo a process called oxidation–which, among other things, deepens its color and makes you look an odd shade of orange.
We’ll also say here that it’s better to choose a foundation that matches your and not your character’s skin. As Haku pointed out, foundation doesn’t last all day. And if your skin does, by any chance, peak through, you want to make sure you still look as natural as possible.
Then, there’s still the problem of online shopping. How are you supposed to choose a shade if you don’t even have a sample to swatch? Haku talks a bit about her process below.
Haku Kaze
Cosplayer
Haku Kaze
If you’re shopping online, then it’s a little bit harder to know what kind of shade you are. Usually, I’ll look at the undertones a brand has, and then I’ll look at the shade range. They’ll categorize it by like fair, light, medium, dark, deep dark. So I’ll be like, “Oh, I’m in the fair category, and I have warm undertones.”

To find your undertone, a lot of people say, “Look at your veins." And they say that if your veins are more green, then you have warm undertones; if your veins are more blue, then you have cool undertones. Neutral is in between.

Actually, for my foundations, I like going for neutral undertones, because whenever I take pictures for photo shoots, I like to desaturate my photos, and having pink or salmon undertones will make the pictures turn out the way that I want them to. That’s also a preference—even if you have warm undertones, you can be like “Oh, I want a neutral foundation” or “I want a cool tone foundation.”

The Finish: Matte Foundation Will Give You a Warm, Deep Glow During Any Photo Shoot

The Finish: Matte Foundation Will Give You a Warm, Deep Glow During Any Photo Shoot
An experienced photographer can work magic with a camera. And Haku herself says that if the foundation looks good in person, than it should look good in photos. But there are a few things you can keep in mind to make shoots go smoother.
First, know that at the hands of an inexperienced photographer, dewy foundation can make you look oily–which may be a problem if you often go to cons where passersby take your pictures.
Second, it’s common knowledge that the sun is the skin’s arch-nemesis. If you are going to be taking photos at blazing noon, then go ahead and wear foundation that includes UV protection. But if you are going to be somewhere darker, then SPF can give you a white cast in photos, especially in the presence of flash.
Haku Kaze
Cosplayer
Haku Kaze
I feel like if the photographer knows what they’re doing, a dewy foundation shouldn’t be a problem. But SPF just gives you flashback—during night shoots especially because of the flash. If I know I’m going to do a shoot at night, then I won’t wear foundation with SPF.

But also, most foundations don’t have SPF. It’s usually the BB creams and the CC creams that act like foundation—but also have other skincare properties in them—that include SPF. One of my favorite skin products is this one BB cream that has SPF in it. So if I’m going to do a night shoot, then I won’t wear that one, specifically.

Top 10 Best Foundations for Cosplay to Buy Online

It’s time to present the goods. Here are 10 foundations especially suited for cosplay, including a few favorites from Haku’s arsenal.

10. Yves Saint Laurent Touche Éclat Le Teint Radiance Awakening Foundation

$49.54

9. Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup

$48.80

8. MAKE UP FOR EVER Ultra HD Invisible Cover Foundation

$57.00

7. Fiona Stiles Luminous Finish Foundation Concentrate

$21.00

6. Estee Lauder Double Wear Stay-in-Place Makeup

$40.48

5. Revlon ColorStay Whipped Crème Makeup

$13.34

4. Revlon ColorStay Liquid Makeup for Combination/Oily Skin

$0.00

3. Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation

$52.73

2. J.Cat Beauty Aquasurance Compact Foundation

$15.75

1. Shu Uemura Petal Skin Fluid Foundation

$79.99

We Have Some More Tips on the Rest of Your Cosplay

We Have Some More Tips on the Rest of Your Cosplay
We admit it–we love talking to cosplayers. They’re craftsmen, makeup artists, and actors all in one. We interviewed two other talented women on different aspects of cosplay. Give them a visit below!

Summary

We talked about foundation for a bunch of different skin types. But each of the products we introduced have a few things in common. They’re formulated to last you through all-day cons. They look good on camera. They hide blemishes because, of course, fictional characters don’t have acne.
There’s a lot of foundation out there that are well-suited to cosplay–we only introduced a few we know to work. Just remember what your skin type is and what kind of effect you’re hoping to achieve, and you will be deep in the masquerade before you know it.

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