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  4. 10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More)
  • 10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More) 1
  • 10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More) 2
  • 10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More) 3
  • 10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More) 4
  • 10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More) 5

10 Best Natural Shampoos in 2022 (PURA D'OR, Alaffia, and More)

As consumers become more aware of what conventional shampoos contain, a growing number are shifting from chemical-filled products to plant-based alternatives. And so countless natural hair care products fill up store shelves. They promise great things, but can they really live up to what they claim?

Don’t be mislead by catchy taglines or branding! To help you find that truly natural shampoo, we’ve compiled a list of popular product lines, including our absolute favorite, Majestic Pure Cosmeceuticals' Argan Oil Shampoo. We've also included a buying guide so that you know when to look for when you're browsing the shelves.
Last updated 09/26/2023
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Table of Contents

How to Choose a Natural Shampoo – Buying Guide

It may or may not surprise you to know that the term “natural” is not regulated by the FDA at all. So a product with just one natural ingredient can claim to be natural, even if the rest of the ingredients are chemical toxic.


Of course, not everything’s a scam; but it's a good idea to take things with a grain of salt. Here are some key points you should pay attention to when choosing a natural shampoo.

1

Try to Avoid These Ingredients (Even in Natural Shampoos)

Not all shampoos labeled as “natural” are free of harmful ingredients. There are some ingredients that you don’t want in your shampoo.

SLS- or Sulfate-Free is the Way to Go

SLS- or Sulfate-Free is the Way to Go
Look for products that are sulfate-free. Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are harsh chemicals that give you that nice lather. They also strip natural oils from your scalp and hair. This can cause irritation, especially if your skin is sensitive–or you’ve dyed your hair one too many times.

Be Cautious of Ingredients That Purely Increase Shelf Life

Be Cautious of Ingredients That Purely Increase Shelf Life

You also want to avoid products with parabens, butylated hydroxytoluene (BHT), and butylated hydroxyanisole (BHA). They are used to keep shampoos on the shelf for longer. And they can cause skin irritation and allergic reactions in some people. 


Unless you already know that you don't react badly to any of these ingredients, you should approach them with caution.


Ingredients such as cocamidopropyl betaine, decyl glucoside, lauryl glucoside, and ammonium cocoyl isethionate are much gentler. They’re found in many SLS free shampoos and are derived from coconut oil and fruit sugars.

2

Find Ingredients That are Good for Damaged Hair

Find Ingredients That are Good for Damaged Hair
If you want your brittle hair to feel like silk, look for products that contain panthenol. This ingredient is found in plants and is derived from vitamin B5 or pantothenic acid. It keeps your hair hydrated.


Also, look out for natural essential oils such as argan, coconut and jojoba oil. They will lock moisture in your hair, making sure it doesn’t just snap off or fissure into split ends.


Ever feel like you hair gets a bit squeaky post-shower? Shampoos enriched with natural essential oils double as conditioners–so your head doesn’t feel like a new pair of sneakers.

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10 Best Natural Shampoos

Here are the top 10 best natural shampoos available on the market. Hope you find one that you will love!
Popularity
Products
Image
Click to purchase
Price
Key features
1

Majestic Pure Cosmeceuticals

Majestic Pure Argan Oil Shampoo

Majestic Pure Cosmeceuticals Majestic Pure Argan Oil Shampoo 1

$11.95

Mid

One of The Purest Shampoos on The Market

2

First Botany Cosmeceuticals

First Botany Activated Charcoal Clarifying Shampoo

First Botany Cosmeceuticals First Botany Activated Charcoal Clarifying Shampoo 1

$16.95

High Mid

Detoxifies and Clarifies The Scalp

3

Brooklyn Botany

Brooklyn Botany Moroccan Argan Oil Shampoo

Brooklyn Botany Brooklyn Botany Moroccan Argan Oil Shampoo 1

$9.99

Low Mid

Make Dry, Damaged, Chemically-Treated Hair Flawless

4

Mill Creek Botanicals

Mill Creek Botanicals Jojoba Shampoo

Mill Creek Botanicals Mill Creek Botanicals Jojoba Shampoo 1

$11.92

Mid

Pure Jojoba Oil With Panthenol, Keratin, and Comfrey

5

PURA D'OR

Pura D’or Intense Therapy Shampoo

PURA D'OR Pura D’or Intense Therapy Shampoo 1

$19.99

High

Restoration Shampoo For Damaged, Distressed, Over-Processed Hair

6

Alaffia

Alaffia Authentic African Black Soap – Eucalyptus Tea TreeEucalyptus Tea Tree

Alaffia Alaffia Authentic African Black Soap – Eucalyptus Tea Tree 1

$16.20

High Mid

One of The Gentlest Shampoos With Only Natural Ingredients

7

Auromere

Auromere Ayurvedic Aloe Vera Neem Shampoo

Auromere Auromere Ayurvedic Aloe Vera Neem Shampoo 1

$10.99

Low Mid

A Gentle Shampoo With Nice Lather

8

Paisle

Paisle Hydrating Shampoo

Paisle Paisle Hydrating Shampoo 1

$10.00

Low Mid

Hydrate Color-Treated Hair With This Shampoo

9

Giovanni

Giovanni Tea Tree Triple Treat Invigorating Shampoo

Giovanni Giovanni Tea Tree Triple Treat Invigorating Shampoo 1

$14.99

High Mid

Feel Invigorated With This Blend of Botanical Oils

10

Not Your Mother's

Not Your Mother's  1

$8.99

Low

98% Naturally-Derived Ingredients for Ultimate Moisture

If you don't see the product you're looking for, you can request that it be listed.
No.1

Majestic Pure CosmeceuticalsMajestic Pure Argan Oil Shampoo

Majestic Pure Argan Oil Shampoo 1
Source:amazon.com
Reference price
$11.95
Mid
Reference price
$11.95
Mid

One of The Purest Shampoos on The Market

This is enriched with 100% pure Moroccan argan oil, avocado oil, jojoba oil, camellia seed oil, almond oil, coconut oil, and botanical keratin. It’s also bursting with natural vitamin E and fatty acid, which makes your hair lustrous. Use it daily on permed, dyed, dry, or any type of hair, really.

It’s one of the purest natural shampoos you can find on the market. There are only 12 ingredients and half are natural essential oils. This will keep your hair from tangling without weighing it down (or making you look like Professor Snape). It smells amazing and keeps you rejuvenated all day long!
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No.2

First Botany CosmeceuticalsFirst Botany Activated Charcoal Clarifying Shampoo

First Botany Activated Charcoal Clarifying Shampoo 1
Source:amazon.com
Reference price
$16.95
High Mid
Reference price
$16.95
High Mid

Detoxifies and Clarifies The Scalp

This shampoo is infused with activated charcoal, which travels deep into the scalp and removes all impurities and toxins. It also contains botanical keratin, which carries essential nutrients into hair follicles.

The list of ingredients is simple and easy to understand, so you know exactly what you’re mounting on your head. This shampoo keeps your hair healthy and hydrated–and pampers the scalp. After your first wash, you'll feel the difference!
No.3

Brooklyn BotanyBrooklyn Botany Moroccan Argan Oil Shampoo

Brooklyn Botany Moroccan Argan Oil Shampoo 1
Source:amazon.com
Reference price
$9.99
Low Mid
Reference price
$9.99
Low Mid

Make Dry, Damaged, Chemically-Treated Hair Flawless

This Moroccan Argan Oil Shampoo can soothe your distressed hair. The blend of herbal oils and natural ingredients protects and repairs, and the herbal scent makes your hair smell delicious. It’s gentle enough to use every day, even if your hair is chemically-treated.

Moroccan argan oil contains vitamin E and antioxidants–and acts as a natural hair conditioner. Your hair will feel softer, silkier, shinier, and healthier.
No.4

Mill Creek BotanicalsMill Creek Botanicals Jojoba Shampoo

Mill Creek Botanicals Jojoba Shampoo 1
Source:amazon.com
Reference price
$11.92
Mid
Reference price
$11.92
Mid

Pure Jojoba Oil With Panthenol, Keratin, and Comfrey

This shampoo rehydrates and nourishes, while softly cleansing your scalp. Natural jojoba oil, panthenol, keratin protein, and comfrey pump moisture into your hair. It also works on dandruff! Jojoba oil washes away sebum buildup and declogs hair follicles.

This shampoo brand has been around for many years and has some devoted followers. Some weren't crazy about the smell, but those that loved this shampoo said it kept their hair shiny and healthy.
No.5

PURA D'ORPura D’or Intense Therapy Shampoo

Reference price
$19.99
High

Restoration Shampoo For Damaged, Distressed, Over-Processed Hair

Intense Therapy Shampoo provides intensive care for damaged, dry, or over-processed hair. Nutrients from sea buckthorn, abyssinian seed, and cacay oil breath life and moisture back into your hair, making sure it doesn’t all just crumble away.

The shampoo also has a light, lovely lavender scent. It’s pretty much the fountain of life for your dry, damaged, or chemically treated hair.
No.6

AlaffiaAlaffia Authentic African Black Soap – Eucalyptus Tea TreeEucalyptus Tea Tree

Alaffia Authentic African Black Soap – Eucalyptus Tea Tree 1
Source:amazon.com
Reference price
$16.20
High Mid
Reference price
$16.20
High Mid

One of The Gentlest Shampoos With Only Natural Ingredients

Authentic African Black Soap contains only 7 natural ingredients. This soap can also be used for the face and body. We know, we know–it sounds too good to be true; but this soap does work. 

It’ll make your hair soft, shiny, fuller, and healthier without irritating the scalp. This is such a great shampoo that customers originally bought it for the face or body, but ended up scrubbing it all over their hair. It's gentle enough to use on babies and children as well!


But like most all-natural shampoos, Black Soap does not lather well. Also, it doesn’t contain essential oils like argan and coconut oil, which keep hair from tangling. So, if you have very long hair, you might end up with a bird’s nest.
No.7

AuromereAuromere Ayurvedic Aloe Vera Neem Shampoo

Auromere Ayurvedic Aloe Vera Neem Shampoo 1
Source:amazon.com
Reference price
$10.99
Low Mid
Reference price
$10.99
Low Mid

A Gentle Shampoo With Nice Lather

Aloe Vera Neem Shampoo contains extracts from Aloe vera, neem, and hibiscus flowers, making it an elixir for silky hair. It also soothes your scalp and nourishes your follicles, and it smells heavenly (you won’t even get a whiff of the neem).

This shampoo contains olefin sulfonate, which is derived from coconut and should not be confused with sulfate. It brings forth waves of foam, cleansing your hair without drying it out. So, if you like a good lather, this product is the one. But if you have very sensitive skin, then it might just irritate you.
No.8

PaislePaisle Hydrating Shampoo

Paisle Hydrating Shampoo 1
Source:amazon.com
Reference price
$10.00
Low Mid
Reference price
$10.00
Low Mid

Hydrate Color-Treated Hair With This Shampoo

A hydrating shampoo is great for color-treated hair. Aloe vera, coconut, and argan oil contain vitamin E, so the color doesn’t fade from your hair. It also keeps out the sun and hydrates your locks. Keratin and rice protein fill out each strand of hair, smoothing down frizz and adding shine and body.

This shampoo comes in a tiny bottle, though (only 8 ounces). It’s a good size for a trial, but if you fall in love with this shampoo, it might just break your heart.
No.9

GiovanniGiovanni Tea Tree Triple Treat Invigorating Shampoo

Giovanni Tea Tree Triple Treat Invigorating Shampoo 1
Source:amazon.com
Reference price
$14.99
High Mid
Reference price
$14.99
High Mid

Feel Invigorated With This Blend of Botanical Oils

Tea Tree Triple Treat Invigorating Shampoo smells like herbs and peppermint. It feels like the wind going through your hair. It boasts a blend of three essential oils, which strengthen your hair. It’s also enriched with panthenol, which is good if you have dry or damaged hair.

The cooling peppermint is very refreshing and uplifting. The shampoo is great–a breath of fresh air after a workout or in summer. However, the smell can come off overpowering, and it may not be suitable for people with sensitive skin.
No.10

Not Your Mother's

 1
Source:amazon.com
Reference price
$8.99
Low
Reference price
$8.99
Low

98% Naturally-Derived Ingredients for Ultimate Moisture

When you need some serious moisture, this is a great and natural option to reach for. Its blend of coconut milk and African marula tree oil work together to nourish, hydrate, and restore your hair to its former, shiny glory.


Customers with eczema, curly hair, and more enjoyed the squeaky clean feeling this shampoo gave them, and they definitely recommend trying it with the complementing conditioner.

Get the Most Out of Your Natural Shampoo

The following are some tips that’ll help you use natural shampoos right.

Do Natural Shampoos Expire?

Do Natural Shampoos Expire?

From the moment you pop open the cap, you expose the shampoo to air, light, heat, and humidity. Because most natural shampoos do not contain preservatives, they can attract bacteria more easily than other shampoos, so be sure to keep your product in a dry and cool place at all times.


Check the expiration or best before date printed on the package. If nothing is printed, it’s recommended you use the product within 2 to 3 months after you open it.

Rinse Thoroughly After Washing

Rinse Thoroughly After Washing
Yes, it does seem like more foam equals cleaner hair. And natural shampoos don’t have a whole lot of lather, like their chemical-filled counterparts. So it seems like they don’t do their job. But, less lather doesn’t mean that your hair is being left filthy. For peace of mind, follow the steps below.


Start by fully wetting your hair. Rub the shampoo in wet hands to create a nice lather. Gently massage your scalp and hair. Add more water if necessary. Rinse your hair thoroughly (we're talking a couple of minutes, at least) to make sure that no residue is left behind. And there you have it. Fresh, clean, soft, beautiful hair.

Make the Rest of Your Hair Care Routine Awesome

Now that you've got the shampoo part down, it's time to hammer down the rest of your routine. Here's what we recommend!

Top 5 Natural Shampoos

No. 1: Majestic Pure CosmeceuticalsMajestic Pure Argan Oil Shampoo

No. 2: First Botany CosmeceuticalsFirst Botany Activated Charcoal Clarifying Shampoo

No. 3: Brooklyn BotanyBrooklyn Botany Moroccan Argan Oil Shampoo

No. 4: Mill Creek BotanicalsMill Creek Botanicals Jojoba Shampoo

No. 5: PURA D'ORPura D’or Intense Therapy Shampoo

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The descriptions of each product are referenced from content available on manufacturer, brand, and e-commerce sites.
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