• 10 Best Soft Coolers in 2022 (Yeti, Coleman, and More) 1
  • 10 Best Soft Coolers in 2022 (Yeti, Coleman, and More) 2
  • 10 Best Soft Coolers in 2022 (Yeti, Coleman, and More) 3
  • 10 Best Soft Coolers in 2022 (Yeti, Coleman, and More) 4
  • 10 Best Soft Coolers in 2022 (Yeti, Coleman, and More) 5

10 Best Soft Coolers in 2022 (Yeti, Coleman, and More)

While hard coolers can keep your beer ice cold for days, not every activity needs heavy-duty refrigeration. For hiking, fishing, beach days, sporting events, and road trips, soft coolers can work just as well and are often lighter and easier to carry. They come in a range of sizes fit for individuals, couples, and groups. Plus, their extra outside pockets are perfect for storing utensils, condiments, and quick snacks.


We've compiled a list of the top 10 best soft coolers, with Arctic Zone's Titan Deep Freeze taking the number one spot. This cooler has an insulated soft exterior and a hard inner liner for extra insurance against bumps and leaks. Check out the rest of our picks below and read through our buying guide for tips and information on how to pick the best soft cooler for your needs.

Featured in this article

mybest US Editors
  • Last updated: 09-08-2022
Table of Contents

How to Choose a Soft Cooler - Buying Guide

There are many different factors when it comes to choosing a soft cooler, including the size, capacity, insulation, and materials. Here, we will walk you through the most important things to consider so that you can find a cooler that fits your lifestyle.

Pick a Size That Fits Your Needs

Cooler capacities can be measured in quarts, but the manufacturer will most often list how many 12-ounce cans they can hold to help you get a better idea of the size. One quart equals roughly three-quarters of a can, so a 12-quart cooler can hold around nine cans.

Cooler Capacity Should Match Your Group Size

Cooler Capacity Should Match Your Group Size

Items inside a cooler will stay colder if they’re packed tightly, so it’s best to go with the smallest size that will still fit your needs. For personal use, go for a six or eight-can cooler, which can hold food and drinks for one person plus a few ice packs. 


A 12- or 18-can cooler can hold enough for a couple of people and retains its temperature longer than a mini cooler. For groups of three to four people or longer trips, a medium 18- to 24-can cooler will provide more room for food. 


A standard cooler has a capacity of around 30 to 40 cans and can hold food and drinks for multiple people while camping, boating, tailgating, or other outdoor activities. Large coolers above 40 cans are ideal for large groups or longer trips where you want the ice to last for a while.

Remember That Ice Will Take up Space

Remember That Ice Will Take up Space

When choosing a cooler capacity, don’t forget to account for your ice or ice packs. The ideal ratio of ice to food and drinks is two to one, so ice should take up most of the space inside.


With smaller coolers, you can often get away with less ice since it usually won’t need to last longer than a day. However, with larger coolers, you need more ice to help maintain the cool temperature. To avoid leaks, which are a common issue with soft coolers, opt for ice packs since they won't melt into water.

Exterior Size Matters Too

Exterior Size Matters Too

In addition to the cooler’s capacity, don’t forget to consider its overall size and footprint. Check the dimensions to ensure it will fit in your car, boat, tent, or wherever you may be planning to use it. 


Some soft coolers feature a hard liner and soft outer shell, which improves stability. Others have fully flexible walls that will make them easier to squeeze into tight spaces or allow you to collapse them for storage when not in use.

Pick a Soft Cooler Style for Portability

Thanks to their cushioned exterior, soft coolers are fairly comfortable and easy to transport. They generally come in two styles: cooler bags and cooler backpacks.

Cooler Bags for Stationary Activities

Cooler Bags for Stationary Activities

Cooler bags have a rectangular shape with a flat bottom and handles on the top. They’re usually wider than they are tall, giving you easy access to everything inside. However, because they’re a bit bulky, they’re not ideal for carrying long distances.


They’re better for activities where you stay primarily in one place, like car camping, boating, or picnics. To make a cooler bag easier to carry, look for one with a shoulder strap.

Cooler Backpacks to Carry Around All Day

Cooler Backpacks to Carry Around All Day

If you need a soft cooler that’s super portable, a cooler backpack is the way to go. These are great for hiking or other activities where you are constantly moving, and they feature padded straps to keep you comfortable. Some cooler backpacks are rectangular, while others have a more rounded shape. 


Just keep in mind that the shape of the backpack will affect its ability to stand up on its own. In addition, they’re usually taller than they are wide, which means that items at the bottom will be harder to access. However, you can easily pack the cooler so that your most necessary items are on top

Check Reviews to Determine the Level of Insulation

Check Reviews to Determine the Level of Insulation

Soft coolers use closed-cell or open-cell foam as insulation to keep the inside temperature stable. Closed-cell foam contains individual enclosed air bubbles. It’s generally the more expensive option, but it’s super dense and impermeable to water, making it a great insulator. 


Open-cell foam contains interconnected air bubbles that allow air to pass through. This makes it lightweight, but also water permeable and less effective at insulating. However, it’s generally less expensive than closed-cell foam and is usually covered with waterproof material.


Not all manufacturers will specify whether they use closed cell or open cell foam, although the price is usually a good indicator. To get a better idea of the insulating power of a cooler, read reviews and look for comments about how long a cooler can hold ice before it melts.

Look For Durable Construction

Look For Durable Construction

A soft cooler needs to be durable enough to withstand moisture on the inside and the wear and tear of travel and the elements on the outside. Soft coolers are usually made from synthetic materials like nylon or polyester and linings made from plastic or vinyl. Some are reinforced with rubber for extra protection. 


While all of these materials can make a solid soft cooler, the construction can make or break its effectiveness. Look for reinforced stitching for added strength and welded seams to prevent leaks. Also, check the zippers to make sure they’re solid.


For more durability, you can find coolers with reinforced bottoms. And if you’re going to be somewhere wet, make sure the outside of the cooler is waterproof. To confirm the durability of a cooler, you can always check the customer reviews.

Consider Additional Features for Convenience

Consider Additional Features for Convenience

Some soft coolers have extra features that can help make your life easier. For example, some have partitions on the inside so you can separate your dry food from your liquids


Others have additional storage on the outside, like zippered pockets, mesh pockets, or straps that let you keep snacks, utensils, and personal items on hand. And if you’re buying a large soft cooler, you can even find options with wheels to help you easily get from one place to another.

10 Best Soft Coolers

Our list features soft coolers in all shapes and sizes, including backpacks, tote bags, and lunch boxes. Some have hard liners, while others are fully collapsible.

Image
1
Arctic Zone Titan Deep Freeze 1

Arctic Zone

2
IceMule Classic Cooler 1

IceMule

3
AO Coolers Original Soft Cooler 1

AO Coolers

4
Yeti Hopper Backflip 24 1

Yeti

5
Carhartt Deluxe Dual Compartment Insulated Lunch Cooler Bag 1

Carhartt

6
RTIC Day Cooler 1

RTIC

7
Tourit Cooler Backpack 1

Tourit

8
Thermos Under Armour 24 Can Soft Sided Cooler 1

Thermos

9
Coleman 42-Can Soft Cooler with Removable Liner & Wheels 1

Coleman

10
CleverMade Tahoe Collapsible Cooler 1

CleverMade

Name

Titan Deep Freeze

Classic Cooler

Original Soft Cooler

Hopper Backflip 24

Deluxe Dual Compartment Insulated Lunch Cooler Bag

Day Cooler

Cooler Backpack

Under Armour 24 Can Soft Sided Cooler

42-Can Soft Cooler with Removable Liner & Wheels

Tahoe Collapsible Cooler

Features

Keep Your Food Secure With a Hard Liner

A Hands-Free Backpack for Outdoor Enthusiasts

Five Layers of Insulation for Long-Lasting Cold

Take This Rugged Backpack Cooler Anywhere

A Portable Lunch Bag for Work or School

Mesh Pouches and an Outer Pocket for Extra Storage

A Cooler You Can Pass off as a Backpack

A Soft Exterior With a Hard Inner Shell

Transport Drinks for a Crowd With This Rolling Cooler

Collapses Flat for Storage and Travel

Price$49.99$79.95$78.95$299.98$29.99$24.99$36.99$44.99$54.80$39.97
StyleCooler bagBackpackCooler bagBackpackCooler bagCooler bagBackpackCooler bagWheeled coolerCooler bag
Dimensions16.5 x 11 x 12.25 in.12 x 12 x 16 in.17 x 10 x 12 in.13.8 x 19.1 x 8.5 in.10 x 9 x 7 in.10.5 x 8 x 8.5 in.13 x 7.5 x 15.8 in.10 x 12 x 11 in.11.8 x 15 x 9.8 in.18.3 x 12.3 x 12 in.
Available sizes9, 16, 30, 48 cans6, 12, 18 cans12, 24, 36, 4820 cans6 cans6, 8, 28 cans30 cans12, 24 cans42 cans50 cans
Available colors441064761414
MaterialThermoplastic elastomer ripstop nylonNot specifiedPolyester, polyethylene, vinyl, polyurethaneHigh-density fabric, closed-cell rubber foamPolyesterPolyester600D oxford fabric, foam 420D polyester, polyethylene vinyl acetate, low-density polyethylenePlastic linerPolyester
Link
1
Arctic Zone Titan Deep Freeze 1

Arctic ZoneTitan Deep Freeze

30 cans

$49.99

StyleCooler bag
Dimensions16.5 x 11 x 12.25 in.
Available sizes9, 16, 30, 48 cans
Available colors4
MaterialThermoplastic elastomer ripstop nylon
2

IceMuleClassic Cooler

18 cans

$79.95

TypeBackpack
Dimensions12 x 12 x 16 in.
Available sizes6, 12, 18 cans
Available colors4
MaterialNot specified
3

AO CoolersOriginal Soft Cooler

24 cans

$78.95

TypeCooler bag
Dimensions17 x 10 x 12 in.
Available sizes12, 24, 36, 48
Available colors10
MaterialPolyester, polyethylene, vinyl, polyurethane
4

YetiHopper Backflip 24

20 cans

$299.98

TypeBackpack
Dimensions13.8 x 19.1 x 8.5 in.
Available sizes20 cans
Available colors6
MaterialHigh-density fabric, closed-cell rubber foam
5

CarharttDeluxe Dual Compartment Insulated Lunch Cooler Bag

$29.99

TypeCooler bag
Dimensions10 x 9 x 7 in.
Available sizes6 cans
Available colors4
MaterialPolyester
6

RTICDay Cooler

8 cans

$24.99

TypeCooler bag
Dimensions10.5 x 8 x 8.5 in.
Available sizes6, 8, 28 cans
Available colors7
MaterialPolyester
7

TouritCooler Backpack

$36.99

TypeBackpack
Dimensions13 x 7.5 x 15.8 in.
Available sizes30 cans
Available colors6
Material600D oxford fabric, foam
8

ThermosUnder Armour 24 Can Soft Sided Cooler

24 cans

$44.99

TypeCooler bag
Dimensions10 x 12 x 11 in.
Available sizes12, 24 cans
Available colors14
Material420D polyester, polyethylene vinyl acetate, low-density polyethylene
9

Coleman42-Can Soft Cooler with Removable Liner & Wheels

$54.80

TypeWheeled cooler
Dimensions11.8 x 15 x 9.8 in.
Available sizes42 cans
Available colors1
MaterialPlastic liner
10

CleverMadeTahoe Collapsible Cooler

$39.97

TypeCooler bag
Dimensions18.3 x 12.3 x 12 in.
Available sizes50 cans
Available colors4
MaterialPolyester

How to Keep Your Cooler Extra Cold

Packing a cooler efficiently is a science, but the video above features tons of tips to break down that science easier. Learn in what order you should pack your cooler, how much you should pack it, how to keep beer at the optimal temperature, and more!

More Ways to Stay Cool As a Cucumber

There's nothing better than an ice-cold drink on a hot summer day. Whether you're camping out, enjoying the beach, or watching a game from the bleachers, here are more of our favorite products to keep your food and drinks chilled.

Amazon's Best Selling Camping Coolers

Author: Melissa Jong


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