• 21 Best Tried and True Japanese Shampoos for Color-Treated Hair in 2022 (Hair and Beauty Expert-Reviewed) 1
  • 21 Best Tried and True Japanese Shampoos for Color-Treated Hair in 2022 (Hair and Beauty Expert-Reviewed) 2
  • 21 Best Tried and True Japanese Shampoos for Color-Treated Hair in 2022 (Hair and Beauty Expert-Reviewed) 3
  • 21 Best Tried and True Japanese Shampoos for Color-Treated Hair in 2022 (Hair and Beauty Expert-Reviewed) 4
  • 21 Best Tried and True Japanese Shampoos for Color-Treated Hair in 2022 (Hair and Beauty Expert-Reviewed) 5

21 Best Tried and True Japanese Shampoos for Color-Treated Hair in 2022 (Hair and Beauty Expert-Reviewed)

Whether you dye your hair at home or go to a salon, it takes time, effort, and money to get the perfect color. You want it to last as long as possible, right? But did you know the right shampoo can keep your color from fading too fast? There are so many good Japanese shampoos for color-treated hair, like Belluga, DHC, and Napla. So how can you choose the best?


You don't have to be a beautician! Our editors searched Japanese e-commerce sites such as Amazon, Rakuten, and Yahoo! Shopping for the best Japanese shampoos for color-treated hair available online. We then picked out the most popular products and tested them.
With the advice of our expert, we focused on five things:


  1. Does it have good ingredients?
  2. How well does it wash?
  3. How well does it protect hair color?
  4. Does it leave hair smooth?
  5. Is it nice to use?

We then ranked the products and put what we learned into a buying guide to help you choose the best Japanese shampoo for color-treated hair available online.

Featured in this article

Aki Saito
mybest US Editors
  • Last updated: 08-24-2022
Table of Contents

Why Does Hair Color Fade and How Can Shampoo Help?

Why Does Hair Color Fade and How Can Shampoo Help?

When you dye your hair, what you're doing is removing the natural melanin pigmentation from some of the hair and replacing that with a chemical colorant. As that occurs, some of the protein fibers in your hair strands are decomposed along with the melanin.


This leads to loss of elasticity, leaving your hair more brittle are prone to breakage. And because dye peels off the cuticle on the hair's surface to allow chemicals and colorants to penetrate, the damage extends deep into the hair shaft.


But there's still more. Opening the cuticle lets proteins that maintain healthy hair escape, leading to more dryness, stiffness, and dullness. The cuticle damage also lets dye out, so on top of all that hair damage, your precious color fades too!

Why Does Hair Color Fade and How Can Shampoo Help?

Therefore, to make your color last longer, you have to prevent the dyeing agent and proteins from being washed away. Using a product that can close the cuticle, supplement the lost protein, and repair damage is key to making your color last.


This is especially important in the first week after dyeing. It takes at least three days for the color to settle in, and it will continue to fade over those first seven days, so being diligent with your shampoo and treatment routine during this time is essential.

How to Choose a Japanese Shampoo for Color-Treated Hair - Buying Guide

Ms. Aki Saito, a hair diagnostician and our expert consultant for this article, gave us some advice on what to look for when shopping for a post-coloring shampoo.

Look for Amino Acids and Mild Cleansers

Look for Amino Acids and Mild Cleansers

There are four common cleansers in shampoos: high-carbon alcohols, soaps, betaine, and amino acids. High-carbon alcohols such as sodium laureth sulfate have good detergency, and soaps such as potash soap provide a refreshing feel. But the best choice for hair damaged by heat and coloring is an amino acid cleanser.


Amino acids are one protein that makes up hair and locks moisture in the skin. They're better moisturizers than other types of cleansers. They can supplement the protein lost by hair coloring, smooth out damage and brittleness, and make your hair moisturized and soft. Look for the names "cocoyl" and "lauroyl" on the ingredient label.


Other ingredients that will complement the moisturizing of amino acid cleansers are glycerin, ceramide NP, collagen, hydrolyzed hyaluronic acid and hydrolyzed keratin, among others. You'll get extra protein repair from keratin, hydrolyzed silk, hydrolyzed conchiolin, cystine, glycine, and amino acids like tyrosine.

Aki Saito
Head of HCU, If & Sure Company
Aki Saito

After coloring, the hair cuticle is easily peeled off as a result of chemical damage. When that happens, proteins, as well as dye, will leak out of the hair shaft. Avoiding shampoos with a strong detergency and instead opting for amino acid cleansers will help mitigate this.


They also bring moisture to your hair. Coloring extends deep into the hair, and damaged hair has an alkaline pH, is dry, and stiff. Supplement the protein loss with amino acid shampoos that are weakly acidic to keep hair moisturized.

The Formula is the Key to Color Protection, and Look for Extras Both Good and Bad

Moisturizing is essential. But on top of that, some ingredients can tighten the hair cuticle and add to your hair's health in other ways.

Hematin Can Remove Residual Chemicals

Hematin Can Remove Residual Chemicals

Hematin, citric acid, malic acid, peach leaf extract and others can help to remove any leftover chemicals from the coloring process. They also make the hair weakly acidic, which is healthier. They bind to proteins to improve strength, leading to more pliable, smooth hair.

Silicone and Oils Help Protect Hair

Silicone and Oils Help Protect Hair

Coating the cuticle can help keep the hair dye from exiting the hair. Silicone is a common ingredient that provides a tough coating and gives hair a smooth finish. However, it also weighs hair down a bit and will reduce volume, which some may not want.


Natural oils like shea butter won't coat as well as silicone, but will provide some protection, and they have the added benefit of increased moisturization.


Some ingredients to look for? Try silicones like cyclopentasiloxane, dimethicone, and acrylate copolymer. High-molecular copolymers like polyquaternium-10 and polyquaternium-47, and oils such as honey, shea butter, argan and jojoba oil are great too.

Aki Saito
Head of HCU, If & Sure Company
Aki Saito

I can't stress enough how important it is to protect the cuticle and prevent proteins and colorants from leaking out, so a shampoo with coating ingredients like dimethicone is highly recommended. 


High-molecular polymers won't weigh hair down as much, so they're better for those seeking more volume and who have permed hair. Hairdryers cause damage as well. A component that prevents heat damage, such as meadowfoam, is another good addition.

Avoid Irritants Such as Artificial Colors to Keep Your Scalp Healthy

Avoid Irritants Such as Artificial Colors to Keep Your Scalp Healthy

Because color-treated hair is more susceptible to damage, pay attention to anything that might make it worse.


Blue Dye No. 1 and other coloring agents should not be in the ingredient list, and avoid strong detergents. Fragrances can irritate the scalp, and those with sensitive skin should avoid them. Simple ingredients are always a safer choice.

Top 21 Best Japanese Shampoos for Color-Treated Hair

We picked out some of the most popular products and tested them for ingredients, detergency, color protection, hair smoothness, and usability. Then, based on our tests and with the advice of our expert, we ranked the top 21 Japanese shampoos for color-treated hair available online.

Japanese prices for some of the products are given, but they've been converted into US dollars to make it easy for you.

1

Naruo CosmeticsAmatora Quo Hair Bath

$21.84

Japanese鳴尾化学研究所アマトラ クゥオ ヘアバス
Amount13.5 fl. oz.
Extra features-
ScentBergamot
Fragrance-freeNo
Silicone-freeYes
Cleansing power3.5
Ingredients4.5
Smoothness5.0
Color keeping4.0
Usability3.0
Total Rating4.0
2

DHCQ10 Revitalizing Hair Care Shampoo

$23.51

JapaneseディーエイチシーQ10美容液シャンプーEX
Amount16.9 fl. oz.
Extra features-
ScentRose Mist
Fragrance-freeNo
Silicone-freeNo
Cleansing power3.0
Ingredients4.8
Smoothness4.5
Color keeping3.0
Usability3.7
Total Rating3.8
3

Nature LabsBelluga Shampoo Amino Damage Care

$35.72

Japaneseネイチャーラボベルーガ アミノ酸シャンプー アミノダメージケア
Amount13.5 oz.
Extra featuresDamage care, extra-moisturizing
ScentNone
Fragrance-freeNo
Silicone-freeYes
Cleansing power5.0
Ingredients4.5
Smoothness3.5
Color keeping2.5
Usability3.1
Total Rating3.8
4

NaplaCaretect HB Repair Shampoo

$11.81

JapaneseナプラケアテクトHBリペアシャンプー
Amount10 oz.
Extra features-
ScentNot specified
Fragrance-freeNo
Silicone-freeYes
Cleansing power3.0
Ingredients5.0
Smoothness5.0
Color keeping3.0
Usability2.7
Total Rating3.8
5

Takara BelmontLebel Proedit Careworks Shampoo Soft Fit

$9.21

Japaneseタカラベルモントプロエディットケアワークスシャンプーソフトフィット
Amount10 oz.
Extra features-
ScentNot specified
Fragrance-freeNo
Silicone-freeYes
Cleansing power3.5
Ingredients4.8
Smoothness3.0
Color keeping3.0
Usability3.4
Total Rating3.7
6

Sakura ForestHerb Garden Organic Shampoo

$44.05

Japaneseさくらフォレストハーブガーデンシャンプー
Amount10 oz.
Extra featuresGives strength and elasticity, damage care, natural botanical oils
ScentCitrus and lavender
Fragrance-freeNo
Silicone-freeYes
Cleansing power4.0
Ingredients4.5
Smoothness4.0
Color keeping3.5
Usability2.3
Total Rating3.7
7

Demi CosmeticsMilleum Shampoo

$13.77

Japaneseデミ コスメティクスミレアム シャンプー
Amount27 oz.
Extra features-
ScentNot specified
Fragrance-freeNo
Silicone-freeYes
Cleansing power3.0
Ingredients4.0
Smoothness4.0
Color keeping3.5
Usability3.8
Total Rating3.7
8

Nature LabsDiane Perfect Beauty Miracle You Damage Repair Shampoo

$12.99

Japaneseネイチャーラボダイアン パーフェクトビューティ― ミラクルユー シャンプー
Amount17 oz.
Extra featuresDamage care
ScentShiny Floral (floral and fruity)
Fragrance-freeNo
Silicone-freeYes
Cleansing power3.0
Ingredients4.3
Smoothness4.0
Color keeping2.5
Usability4.4
Total Rating3.7
9

ColoursThe Public Organic Damage Repairing Series

$15.89

Japaneseカラーズザ パブリック オーガニック スーパー ポジティブ シャンプー
Amount17 oz.
Extra features-
ScentFrankincense and ylang ylang
Fragrance-freeNo
Silicone-freeYes
Cleansing power2.0
Ingredients5.0
Smoothness3.5
Color keeping2.5
Usability4.2
Total Rating3.6
10

LogicRonege Color Saver Shampoo

$25.74

Japaneseロジックカラーセイバーシャンプー
Amount8.45 oz.
Extra features-
ScentNot specified
Fragrance-freeNo
Silicone-freeYes
Cleansing power4.0
Ingredients5.0
Smoothness1.5
Color keeping2.5
Usability3.0
Total Rating3.6
11

NaplaRelaveil CMC Shampoo

$11.28

Japaneseナプラリラベール CMCシャンプー
Amount33.8 oz.
Extra featuresHighly moisturizing, botanical oils
ScentNone
Fragrance-freeNo
Silicone-freeYes
Cleansing power3.6
Ingredients4.0
Smoothness5.0
Color keeping3.0
Usability2.3
Total Rating3.5

Compare the Best Japanese Shampoos for Color-Treated Hair

Image
1
Naruo Cosmetics Amatora Quo Hair Bath 1

Naruo Cosmetics

2
DHC Q10 Revitalizing Hair Care Shampoo 1

DHC

3
Nature Labs Belluga Shampoo Amino Damage Care 1

Nature Labs

4
Napla Caretect HB Repair Shampoo 1

Napla

5
Takara Belmont Lebel Proedit Careworks Shampoo Soft Fit 1

Takara Belmont

6
Sakura Forest Herb Garden Organic Shampoo 1

Sakura Forest

7
Demi Cosmetics Milleum Shampoo 1

Demi Cosmetics

8
Nature Labs Diane Perfect Beauty Miracle You Damage Repair Shampoo 1

Nature Labs

9
Colours The Public Organic Damage Repairing Series 1

Colours

10
Logic Ronege Color Saver Shampoo 1

Logic

11
Napla Relaveil CMC Shampoo 1

Napla

Name

Amatora Quo Hair Bath

Q10 Revitalizing Hair Care Shampoo

Belluga Shampoo Amino Damage Care

Caretect HB Repair Shampoo

Lebel Proedit Careworks Shampoo Soft Fit

Herb Garden Organic Shampoo

Milleum Shampoo

Diane Perfect Beauty Miracle You Damage Repair Shampoo

The Public Organic Damage Repairing Series

Ronege Color Saver Shampoo

Relaveil CMC Shampoo

Features

mybest's Top Choice! Well-Balanced Ingredients and Good Color Keeping

Color Protection Was Average, but Overall Quality is High

Great Moisturizing for Smooth Hair, but Color Will Fade a Bit

An Overall Excellent Shampoo, Only Let Down Slightly by Lack of Foaming

Feels Nice and Has Special Ingredients, but Hair Ends Faded

Above-Average Color Retention and Decent Cleansing

Fine at Color Keeping, but Not Many Moisturizers

Lots of Moisturizers and Mass Appeal

Lovely Natural Ingredients but Not the Best Color Protection

Highly Moisturizing for Glossy Hair, but Not the Best at Color Keeping

Rich Moisturizers for Smooth Hair, but Color Fades

Price$21.84$23.51$35.72$11.81$9.21$44.05$13.77$12.99$15.89$25.74$11.28
Japanese鳴尾化学研究所アマトラ クゥオ ヘアバスディーエイチシーQ10美容液シャンプーEXネイチャーラボベルーガ アミノ酸シャンプー アミノダメージケアナプラケアテクトHBリペアシャンプータカラベルモントプロエディットケアワークスシャンプーソフトフィットさくらフォレストハーブガーデンシャンプーデミ コスメティクスミレアム シャンプーネイチャーラボダイアン パーフェクトビューティ― ミラクルユー シャンプーカラーズザ パブリック オーガニック スーパー ポジティブ シャンプーロジックカラーセイバーシャンプーナプラリラベール CMCシャンプー
Amount13.5 fl. oz.16.9 fl. oz.13.5 oz.10 oz.10 oz.10 oz.27 oz.17 oz.17 oz.8.45 oz.33.8 oz.
Extra features--Damage care, extra-moisturizing--Gives strength and elasticity, damage care, natural botanical oils-Damage care--Highly moisturizing, botanical oils
ScentBergamotRose MistNoneNot specifiedNot specifiedCitrus and lavenderNot specifiedShiny Floral (floral and fruity)Frankincense and ylang ylangNot specifiedNone
Fragrance-freeNoNoNoNoNoNoNoNoNoNoNo
Silicone-freeYesNoYesYesYesYesYesYesYesYesYes
Cleansing power3.53.05.03.03.54.03.03.02.04.03.6
Ingredients4.54.84.55.04.84.54.04.35.05.04.0
Smoothness5.04.53.55.03.04.04.04.03.51.55.0
Color keeping4.03.02.53.03.03.53.52.52.52.53.0
Usability3.03.73.12.73.42.33.84.44.23.02.3
Total Rating4.03.83.83.83.73.73.73.73.63.63.5
Link

Products That Didn't Make the Cut

And why they didn't quite make it.

They Were Very Moisturizing, but the Color Protection Was Lacking

They Were Very Moisturizing, but the Color Protection Was Lacking

Koei Kagaku's Interlock Nourish S has moisturizing and repairing ingredients like citric acid and hematin, but it also has preservatives which may irritate sensitive skin. It foams well even on hair that's full of product. But our hair sample clearly faded, with an even, slight yellow tint that began from the tips.


MOCO from Wack Planning had interesting results. We liked the large amount of fulvic acid to keep the scalp moist and healthy with a balanced pH. But there are few color-care ingredients, leading to fading. The hair turned beige, so it looked natural, but nonetheless, it couldn't maintain the original dyed color.


Soap of Hair Rose Sittori from Of cosmetics has excellent ingredients, including hydrolyzed keratin, hematin, citric acid, amino acids and betaine, for top-class moisturizing and repair. However, after a few washes, our test hair became yellowish and uneven in color. It also doesn't foam great, but it does moisturize well.

We Wanted Better Damage Care and Moisturizing

We Wanted Better Damage Care and Moisturizing

R-21 from Suncall is fragrance-free and contains moisturizing hydrolyzed keratin and color-caring hematin. The silicone has strong coating power but make sure you rinse it thoroughly if you have sensitive skin. The color faded overall and hair wasn't left glossy. We didn't feel it helped overcome the damage from dyeing.


Napla's Caretect HB Color Shampoo has a lot of great ingredients for moisture and repair: hematin, protein-based ingredients, plant extracts, and oxybenzone-4 to protect from UV damage. We didn't notice yellowing, but the hair lightened. We also worried about how it dried the hair out a bit, and recommend using treatment afterwards.


50 No Megumi Color Care Shampoo from Rohto Pharmaceutical contains gamma-docosalactone for firmness and elasticity, as well as other notable ingredients like seaweed extract. But the preservative may irritate some, and after washing hair was left a bit dry, faded and yellowed. It could be okay for summer, as it washes well.

We Liked Using It, but Color Did Fade

We Liked Using It, but Color Did Fade

Grace Shampoo With Herb has a mild chamomile scent that everyone described as a safe, universal choice. The chamomile moisturizes too, along with hydrolyzed wheat protein, and the result is a good-quality shampoo. But the sulfuric-acid based cleansers are not suited to color keeping, and we did notice fading.

Left Hair Soft but Didn't Wash It So Well

Left Hair Soft but Didn't Wash It So Well

Dear Beaute Himawari Rich & Repair from Kracie was nice to use. It foams really well and has a nice citrus scent. Some of our staff said their own hair felt smooth after using it. But in our tests, detergency was not great, the hair bundle yellowed, and we found few moisturizing and repairing ingredients in the formula.


ALIVE Color Care Shampoo for Bleached Hair has a well-balanced formula but not many ingredients for post-coloring specifically. Yellowing did appear on the hair bundle surface. Foaming is good, but detergency was a bit weak, so scrub hard on sweaty days. It will leave your hair feeling fluffy and soft.

It Was Only Average

It Was Only Average

Proaction for C by Number Three scored around average in all categories. The formula is betaine-based and contains methicone polyol to prevent color loss, but we did notice fading on the tips leading to uneven-looking color. Moisturizing and repairing ingredients were not plentiful and it felt hard to rinse completely.

How We Tested the Japanese Shampoos for Color-Treated Hair

How We Tested the Japanese Shampoos for Color-Treated Hair

We put each of the shampoos through five tests.


  1. Does it have good ingredients?
  2. How well does it wash?
  3. How well does it protect hair color?
  4. Does it leave hair smooth?
  5. Is it nice to use?


Then we gave them a score from 0.5 to 5 and ranked them.

Please note that the products listed in the ranking were not chosen by our expert, but independently scored after our editorial staff tested them. In addition, we do not guarantee you will see the exact results we did. Please read the product descriptions carefully before choosing.

Test ① Ingredients

Test ① Ingredients

As shampoo is something most of us use every day, you want to go for one that's mild and gentle on your scalp. In our test, we looked for the following points in the ingredients.


  • Does it have moisturizers?
  • Does it include ingredients for hair repair?
  • Is there anything unique to provide additional benefits?
  • Are there any potential irritants?

Salon Products, Amino Acid-Based Cleansers, and Rich Ingredients

Salon Products, Amino Acid-Based Cleansers, and Rich Ingredients

We had four shampoos get a perfect score for ingredients: Suncall R21, Napla Caretect HB Repair, Logic Ronege Color Saver, and The Public Organic.


Why did they excel? They all share a rich moisturizing formula with repairing ingredients such as hydrolyzed collagen and keratin. But they also had bonus ingredients, like citric acid, tea leaf extract, or phytic acid.


All of them are also amino acid-based cleansers. This balance of "moisturizing, repairing, coating, and extras" led us to give higher scores. And it seems salon exclusives are better at meeting that ingredient balance for color care.

Test ② Detergency

Test ② Detergency

It goes without saying that a shampoo needs to get your hair clean, but let's be specific. Oleic acid and stearic acid, the main components of sebum, were mixed and colored with red dye and applied to a glass plate. 


We then ran a solution of shampoo over the plates, carefully using the same ratios for each product, and checked how much artificial sebum had been removed.

Soduim Laureth Sulfate Really Works

Soduim Laureth Sulfate Really Works

Our top products in this test were two non-Japanese shampoos, Kerastase K Reflection from L'Oreal and Lavera Colour & Shine. (They didn't rank so highly overall, though.)


Both use sulfuric acid-based cleansers, and most of the artificial sebum was rinsed away without the need for rubbing at all. Kerastase in particular left no greasiness behind after its sodium laureth sulfate formula worked its magic.


Indeed, most of the better-cleaning shampoos were sulfuric acid-based, which shows how products with high-carbon alcohol ingredients work well for cleaning. Amino acid cleansers tended to get average scores but they did release the dirt, so if you take the time to scrub and rinse the results will be similar.

Test ③ Color Keeping

Test ③ Color Keeping

You want to keep your color as long as possible, and even extending it by one day is a win.


We used bleached hair bundles and colored them ash brown with a commercial hair dye. Ash has green in it and loses its color easily. We let them rest for 24 hours and then washed and dried the bundles five times for each shampoo.


The worst color loss meant a score of 1.0 and no color loss scored them a perfect 5.0. We also considered the type of discoloration, such as taking off more points for yellowing and less deduction for a natural-looking fade.

Color Will Fade Regardless of Your Shampoo, but There are Some That Let It Fade Beautifully

Color Will Fade Regardless of Your Shampoo, but There are Some That Let It Fade Beautifully

Looking at the examples above, you can see some of the results we found. None of the shampoos were able to fully prevent color loss, but there were slight differences in the degree of loss at the tips and in the main shaft. The big differences we noticed were in the quality of the color loss.


Two products got high scores here, Amatora Quo Hair Bath and Stephen Knoll New York Color & Control. They both caused slight fading but didn't lead to yellowing. Even after five washings, the color was still ashy and greenish. In addition, the color wasn't uneven, the hair ends were straight and glossy, and the overall color was still deep.


Some shampoos left the bundles dry, frizzy, and flat, so even if each shaft still retained its color, the whole thing looked bad. So, we learned that even though you can't totally protect your color, the overall look of the hair, suppressing yellowness, and repairing damage make it look shiny and cohesive.

Test ④ Smoothness

Test ④ Smoothness

Next, we measured the smoothness of the hair. Smooth hair is less damaged and feels soft when you run your hands through it.


We shampooed and dried a hair bundle 10 times, then passed it through a device that measures friction. The average scores were collected for each product and converted to our 5-point scale.

There's a Connection Between Good Ingredients, Color Protection and Hair Smoothness

There's a Connection Between Good Ingredients, Color Protection and Hair Smoothness

In this test, we had four shampoos with perfect scores: Amatora Quo Hair Bath, Napla Caretect HB Repair, Napla Caretect HB Color, and 50 No Megumi Color Care.


The first three also showed good results for color keeping. They contain hematin for post-coloring pH balance, as well as moisturizers and repairing ingredients, giving them high scores for their formulas, too.


In fact, most of the shampoos that left hair with a nice, smooth texture were also good at color keeping and had ingredients we liked for colored hair. So all these things seem to go hand-in-hand.

Test ⑤ Usability

Test ⑤ Usability

Finally, we wanted to check how it was to actually use each shampoo, outside of a laboratory!


Three mybest editorial staff tried them out, paying attention to how well they foamed, the ease of rinsing, scent and texture. Then we averaged those out and converted them to our scores.

Non-Silicone Commercial Shampoos Won Us Over With Lather and Aroma

Non-Silicone Commercial Shampoos Won Us Over With Lather and Aroma

Four shampoos stood out in this test: Koei Kagaku Interlock Nourish S, Belluga Amino Acid Damage Care, Diane Miracle You, and Schwarzkopf BC Kur Color Specific.


Belluga ranked highest, with 4.5 points. It makes a fluffy foam and leaves hair smooth. Our testers said it left hair feeling moist even after it dried, and it got high marks from all.


Most of the products that were highly foaming were commercially available shampoos and many had a mild scent that would likely be appreciated by anyone.

Does Your Dyed and Damaged Hair Need More Help?

Whether you dye your hair all the time or just now and then, you've surely noticed the damage it can cause. There's no need to choose between the color you want and the healthy hair you deserve- you just have to find the right products! Try some of these.

Author: Momomi Uchida/Translation: Susan Lucier-Ogawa/Photos: Yuki Inagaki, Koichi Miura


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    You may know Baby Pink BB Cream already and how it's supposed to make your skin look like flushed and pink like an adorable baby. Amid all of the glowing reviews, however, we noticed some people that said it irritated or dried out their skin. That's why we decided to purchase it and test it out for ourselves, namely on how easy it was to use, its finish, and its durability. Here's what we learned.
    Cosmetics and skincare
  • 10 Best Face Masks for Sensitive Skin in 2022 (Dermatologist-Reviewed)
    10 Best Face Masks for Sensitive Skin in 2022 (Dermatologist-Reviewed)
    Nowadays, using face masks has become an important step in the skincare routine of many people. However, you cannot choose a face mask randomly, especially if you have sensitive skin. In comparison to other skin types, sensitive skin can be irritated much more easily if it gets in touch with toxins or ingredients that can trigger allergic reactions. Therefore, choosing a face mask for sensitive skin is relatively difficult since you have to pay attention to the mask's ingredients as well as its effects.Understanding that difficulty, we browsed through multiple reviews on Amazon and compiled a list of the 10 best face masks as well as a buying guide at the end reviewed by a board certified dermatologist to help you find a suitable face mask for your sensitive skin!
    Cosmetics and skincare
  • 10 Best Cotton Swabs in 2022 (Q-tips, Sky Organics, and More)
    10 Best Cotton Swabs in 2022 (Q-tips, Sky Organics, and More)
    Ever felt the annoyance of using a cotton swab and having the stem or tip break? It may be a small matter, but having reliable and sturdy cotton swabs are a daily necessity. Whether you use them for makeup, cleaning, or first aid, having the best cotton swabs on hand can make life a little easier. So, we searched the internet for the best cotton swabs that reviewers love. The Antimicrobial Cotton Swabs from Q-Tips are our favorite! These swabs are soft, made of biodegradable materials, and anti-microbial. We've compiled nine more equally worthwhile swabs to consider on our top 10 list. From there, you'll also find a buying guide to help you sort through your cotton swab options. 
    Cosmetics and skincare
  • 10 Best Winter Eyeshadow Palettes in 2022 (Makeup Artist-Reviewed)
    10 Best Winter Eyeshadow Palettes in 2022 (Makeup Artist-Reviewed)
    Shopping for an eyeshadow palette can be hard. With all the different kinds of eyeshadow palettes on the market, it can be difficult to know which palettes work best for you. Are you looking for an eyeshadow palette with matte shades? Glitter shades? Whichever type of eyeshadow palette you're looking for, we've got lots of tips to help you in our buying guide, which was reviewed by a professional makeup artist.You can achieve beautiful eyeshadow looks this winter with eyeshadow palettes that best suit you. Whether you're looking to create bright, vibrant eyeshadow looks, or even natural, subtle eyeshadow looks this winter season, our best 10 list will help you find what you're looking for. Our top pick is Lawless's The One Eyeshadow Palette. It comes in various shades and finishes, perfect for creating different makeup looks this winter. We also have nine other amazing eyeshadow palette options to check out, so scroll down and have a look!
    Cosmetics and skincare
  • 10 Best Tattoo Aftercare Lotions in 2022 (Aquaphor, Lubriderm, and More)
    10 Best Tattoo Aftercare Lotions in 2022 (Aquaphor, Lubriderm, and More)
    Do you have a new tattoo that you want to make sure heals properly? A tattoo that is not taken care of will fade and look lackluster after a while. But with the help of the correct tattoo aftercare products, you can maintain the quality of the artwork on your body!However, it can be tricky to find the best product that heals your skin without causing irritation or flaking. So, we've picked out some of the best tattoo aftercare lotions, such as After Inked's Tattoo Moisturizer and Aftercare Lotion. It moisturizes new and old tattoos, making them pop. On top of the nine other great options, you can read through the buying guide to help you pick the right product for your tattoo aftercare needs. 
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Peeling Gels in 2022 (Cosmetics Consultant-Reviewed)
    10 Best Tried and True Japanese Peeling Gels in 2022 (Cosmetics Consultant-Reviewed)
    Are you concerned about rough skin, or that your skin isn't getting enough moisture? Japanese peeling gels, otherwise known as exfoliating gels or gommages gently exfoliate dead skin and can help reduce dryness, remove grime from pores, and can brighten up the skin. However, there are a ton of brands, like Rosette, FANCL, and PLuS, all being sold at varying price points. On top of that, there are a lot of exfoliating gels with acronyms like BHA, AHA, PHA, and other difficult ingredients that it almost feels like you need a degree in chemistry to even begin to understand what to look for.To find out which was the best Japanese exfoliators, we gathered 10 of the best-selling products on e-commerce sites popular in Japan, such as Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping and put all of the products to the test to find out which was the best Japanese peeling gel.We tested each exfoliating gel for the following:Exfoliating abilityIngredientsFeelKeep on reading to find out more about the 10 best Japanese exfoliating gels!
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Vitamin C Serums in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Vitamin C Serums in 2022 (Beauty Expert-Reviewed)
    Are you looking for a serum that can add plenty of moisture your skin? Do you want something that can help minimize signs of aging, like sagging skin and wrinkles? Do you want your skin to regulate sebum production better? Vitamin C serums are popular in Japan for their skin firming, beautifying, and moisturizing effects. Additionally, they can help minimize dark spots and prevent excess melanin production. In Japan, where having bright, moisturized, and plump skin is most sought after, there isn't a shortage of vitamin C serums available on the market.When it comes to ingredients, ascorbic acid is known as the purest form of vitamin C as a serum. However, other kinds stabilize this pure form to make them water-soluble, oil-soluble, or long-acting to make them a safe skincare item to use daily. Still, even if you know what kind of vitamin C you're looking for, there is an abundance of brands like Fujifilm, Dr. Ci:Labo, and Rohto, to name a few, all with different concentrations and formulas that address different skin concerns, making it difficult to know where to begin looking.To help you find the best vitamin C serum for you, we gathered the 52 best-selling products on e-commerce sites popular in Japan, like Amazon, Rakuten Ichiba, Yahoo! Shopping, @cosme SHOPPING, and tested them all.Then, based on our tests, we chose and ranked the 10 best Japanese vitamin C serums available online. Alongside information regarding the effectiveness of each serum, we also included information about each product's acne and spot care abilities and compatibilities with skin sensitivity and sun exposure. To learn about all of this, read our handy buying guide. 
    Cosmetics and skincare
  • Popular Articles

  • 10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    If you're a K-beauty fanatic, you know that ingredients in Korean skincare can do a body good. When it comes to your nighttime routine, night creams are the perfect tool for ensuring a great beauty rest! That's why we went out of our way to research and compile a list of our absolute favorite Korean night creams.In our opinion, Neogen x Joan Kim VitaDuo Day and Night Cream is among the great Korean skincare products that provide great hydrating and moisturizing effects. Aside from being effective, it's also very innovative as it contains two creams - intensive day cream and night cream - in one container. Check out what more skincare products are a good addition to your night skincare routine! And if you're still full of questions, check out our buying guide with tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 10 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:Moisturization AbilityIngredientsFeelThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
    Cosmetics and skincare
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!To figure out what's best to use, we evaluated and tested 9 of the most popular hair dyes found on popular e-commerce sites in Japan, like Amazon, Rakuten, and Yahoo! Shopping. We tested them based on three criteria: FinishHow long the color lastedHow it felt after dyingKeep on reading to find out which was our top pick for best Japanese hair dye!
    Cosmetics and skincare
  • 10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    Frustrated with all the sunscreens with rich consistency that won't sink into your skin and make your skin feel even oilier than it already is? Consider using a Korean sunscreen! Most have a lightweight consistency that can absorb quickly into your skin and provide optimal protection against the sun. Besides, some even contain ingredients that can help regulate oil production to balance out your oily skin and leave it feeling much more refreshed.After combing the internet, we've found 10 Korean sunscreens that can work like a charm for your oily skin. One of them is COSRX's Aloe Soothing Sun Cream, which is formulated with aloe leaf extract to soothe and lightly moisturize the skin. There are other products that are equally effective on our list, so give them a look as well!  And check out our buying guide and additional tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    Have you ever wanted a body wash that doesn't have a strong scent? Or something that can moisturize your skin? Well, why not both? Japanese body washes are known for their gentle scents, formulas, and great feel. That's why we scoured popular e-commerce sites in Japan like Amazon, Rakuten, and Kakaku.com to find the best body washes available online. Then we purchased some of the most popular products and tested them for the following:Cleansing abilityMoisturizing abilityIngredientsFeelKeep reading to find out our 10 best Japanese body washes available online.
    Cosmetics and skincare
  • We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    Whitening serums are essential for those who want to suppress melanin production and reduce the appearance of freckles and dark spots. However, with a wide range of products available, from brands such as HAKU, Chifure, and MUJI, to high-end brands such as Sunstar and Albion, as well as a dizzying number of active ingredients like tranexamic acid, kojic acid, and arbutin, it’s difficult to tell which ingredients are actually effective and which aren’t, as well as which products are best for sensitive skin.To determine the best whitening serums, we gathered the 48 best-selling whitening serums on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING and tested them all.We tested each product for the following:IngredientsMoisturizing abilityFeelIn addition to our buying guide on how to choose a whitening serum, we'll also explain what you can expect from a whitening serum and answer your questions on whether or not they work on hyperpigmentation. Keep reading to find out more!
    Cosmetics and skincare
  • 10 Best Skincare Products for Rosacea in 2022 (Dermatologist-Reviewed)
    10 Best Skincare Products for Rosacea in 2022 (Dermatologist-Reviewed)
    If you have rosacea, you know that it's more than just red skin. It can be a painful, frustrating, and sometimes embarrassing condition. This inflammatory condition can be mistaken for acne because of the similarities of the symptoms: small, pus-filled bumps, flushing, and general redness. Like acne, the causes are unknown and tend to be linked to genetics and environmental factors such as heat, stress, and spicy foods, or alcohol.While there is no cure for rosacea, there have been a growing number of over-the-counter treatments that can help. We have searched for the best skincare products for rosacea that may provide some relief and tone down symptoms! La Roche-Posay's Toleraine Double Repair Face Moisturizer stood out to us for its ability to moisturize skin for a full 48 hours and soothe aggravated skin. Read on for the rest of our top 10 favorite products as well as a buying guide to help you make a decision.
    Cosmetics and skincare
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