• Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online 2020 - Tried and True! 1
  • Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online 2020 - Tried and True! 2
  • Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online 2020 - Tried and True! 3
  • Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online 2020 - Tried and True! 4
  • Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online 2020 - Tried and True! 5

Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online 2020 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best foundation primers for sensitive skin. We then chose the 15 most popular products and tested them.

We focused on four things for each product: its moisturizing ability, its finish, its durability, and how easy it was to apply. We then compiled everything we learned into a buying guide about and list of the best Japanese foundation primers for dry skin available online.

This article's specialists

Rika Fujiwara
  • Last updated: 01-09-2020
  • 155 views
Table of Contents

Top 15 Best Japanese Foundation Primers for Sensitive Skin to Buy Online

We picked out 15 of the most popular products and tested them for the following: how the finish looked, how moisturizing it was, its staying power, and how easy it was to put on.


Then, based on how they performed on our tests, we graded and ranked the top 15 Japanese foundation primers for sensitive skin available online.


※Japanese prices for the some of the products are given; they’ve merely been converted into USD for easy viewing.

1

Ya-manOnly Minerals Mineral Plus Base Natural

$49.37

Japaneseヤーマン オンリーミネラル ミネラルプラスベース ナチュラル
Amount0.9 oz
Color variation2 shades
UV protection typeUV scattering agent
UV protectionSPF 27/PA++
Finish4.5
Moisturizing power4.0
Durability4.0
Ease of use3.5
Overall score4.2
2

AcroTHREE Ultimate Protective Pristine Primer

Glow

$45.27

JapaneseACRO THREE アルティメイトロテクティブプリスティーン プライマー
Amount1 oz
Color variation2 shades
UV protection typeUV scattering agent
UV protectionSPF 32/PA+++
Finish5.0
Moisturizing power3.0
Durability4.8
Ease of use2.5
Overall score4.1
3

Nature's WayNaturaglace UV Protection Base N

$47.22

Japaneseネイチャーズウェイ ナチュラグラッセ UVプロテクションベースN
Amount1 oz
Color variation1 shade
UV protection typeUV scattering agent
UV protectionSPF 50+/PA+++
Finish5.0
Moisturizing power2.5
Durability1.0
Ease of use5.0
Overall score3.5
4

Daiichi-SankyoMinon Amino Moist Bright up Base UV

$15.10

Japanese第一三共ヘルスケア ミノン アミノモイスト ブライトアップベース UV
Amount0.9 oz
Color variation1 shade
UV protection typeSPF 47/PA+++
UV protectionUV scattering agent
Finish3.5
Moisturizing power3.0
Durability4.0
Ease of use3.5
Overall score3.5
5
Japaneseエトヴォス ミネラルUVグロウベース
Amount1.06 oz
Color variation1 shade
UV protection typeUV scattering agent
UV protectionSPF 37/PA+++
Finish5.0
Moisturizing power2.5
Durability1.0
Ease of use3.0
Overall score3.3
6
Japaneseアクセーヌ スーパーサンシールド ブライトヴェール
Amount0.8 oz
Color variation1 shade
UV protection typeUV scattering agent
UV protectionSPF 50+/PA++++
Finish3.5
Moisturizing power2.0
Durability5.0
Ease of use2.5
Overall score3.3
7

REDAqua-Aqua Organic Moist Makeup Base

$26.35

JapaneseRED アクア・アクア オーガニックモイストメイクアップベース
Amount0.8 oz
Color variation1 shade
UV protection type-
UV protection-
Finish3.0
Moisturizing power3.0
Durability4.8
Ease of use2.5
Overall score3.3
8

Shiseidod Program Allerbarrier Essence BB

Natural

$25.14

Japanese資生堂 d プログラム アレルバリア エッセンス BB
Amount1.35 oz
Color variation2 shades
UV protection typeUV scattering agent
UV protectionSPF 40/PA++
Finish3.5
Moisturizing power2.0
Durability4.5
Ease of use1.5
Overall score3.1

Compare the Best Japanese Foundation Primers for Sensitive Skin

Image
1
Ya-man Only Minerals Mineral Plus Base Natural 1

Ya-man

2
Acro THREE Ultimate Protective Pristine Primer 1

Acro

3
Nature's Way Naturaglace UV Protection Base N 1

Nature's Way

4
Daiichi-Sankyo Minon Amino Moist Bright up Base UV 1

Daiichi-Sankyo

5
Etvos Mineral UV Glow Base 1

Etvos

6
Acseine Super Sunshield 1

Acseine

7
RED Aqua-Aqua Organic Moist Makeup Base 1

RED

8
Shiseido d Program Allerbarrier Essence BB 1

Shiseido

Name

Only Minerals Mineral Plus Base Natural

THREE Ultimate Protective Pristine Primer

Naturaglace UV Protection Base N

Minon Amino Moist Bright up Base UV

Mineral UV Glow Base

Super Sunshield

Aqua-Aqua Organic Moist Makeup Base

d Program Allerbarrier Essence BB

FeaturesThe Very Best Foundation Pr...The Best Primer for a Prefe...The Primer with the Most UV...A Balanced Primer for Sensi...A Primer with a Super Dewy ...The Most Durable Primer for...The Primer That Makes You L...The Best Primer for Hay Fev...
Price$49.37$45.27$47.22$15.10$50.00$33.25$26.35$25.14
Japaneseヤーマン オンリーミネラル ミネラルプラスベース ナチュラルACRO THREE アルティメイトロテクティブプリスティーン プライマーネイチャーズウェイ ナチュラグラッセ UVプロテクションベースN第一三共ヘルスケア ミノン アミノモイスト ブライトアップベース UVエトヴォス ミネラルUVグロウベースアクセーヌ スーパーサンシールド ブライトヴェールRED アクア・アクア オーガニックモイストメイクアップベース資生堂 d プログラム アレルバリア エッセンス BB
Amount0.9 oz1 oz1 oz0.9 oz1.06 oz0.8 oz0.8 oz1.35 oz
Color variation2 shades2 shades1 shade1 shade1 shade1 shade1 shade2 shades
UV protection typeUV scattering agentUV scattering agentUV scattering agentSPF 47/PA+++UV scattering agentUV scattering agent-UV scattering agent
UV protectionSPF 27/PA++SPF 32/PA+++SPF 50+/PA+++UV scattering agentSPF 37/PA+++SPF 50+/PA++++-SPF 40/PA++
Finish4.55.05.03.55.03.53.03.5
Moisturizing power4.03.02.53.02.52.03.02.0
Durability4.04.81.04.01.05.04.84.5
Ease of use3.52.55.03.53.02.52.51.5
Overall score4.24.13.53.53.33.33.33.1
Link

Products That Didn't Make the Cut

And why they didn't quite make it.

A Finish That's Not for Everyone

A Finish That's Not for Everyone

When we applied Minon Amino Moist Balancing Base UV, we noticed it had a whitish finish unless we spent a lot of time blending it in. It had great durability, though. We also noticed a distinctly pale finish to our skin when we put on too much Nameraka Honpo UV Primer.

And while we loved the watery texture of Arouge UV Moist Beauty Up, it gave us a totally matte and unpleasing finish that landed it in the lower part of our ranking.

Primers That Gave Us Texture Troubles

Primers That Gave Us Texture Troubles

A couple of things put us off recommending 24h Cosme Mineral UV Base: one is that its dewy finish didn't look totally natural, and the second is that it felt heavy on our skin. It's pretty stiff in texture and doesn't look so great when it comes off.

Primers That Left Us Needy for Hydration

Primers That Left Us Needy for Hydration

Sensitive skin needs moisture to keep it looking lively and fresh, and Nov Moisture Base UV wasn't able to give us that. It had a natural finish that wasn't too dewy or too matte, though. If you're still interested in this product, we recommend pre-application skin care.

Won't Last Very Long

Won't Last Very Long

Both Vintorte Mineral Silk Matte Base and Freeplus UV Face Protector couldn't handle the attacks of sweat and oil, which led them to rank lower than other products overall. We found it especially disappointing since both of them contain decent amounts of UV protection.

Introducing the Expert Who Lent Us Their Knowledge

Introducing the Expert Who Lent Us Their Knowledge
She's a freelance hair and makeup artist and an expert in aromatherapy certified by the Aroma Environment Association of Japan. She also pens beauty columns.

She studied under Mr. Hiroki Murooka from the hair and makeup studio ThreePEACE for four years before going independent.

How We Tested the Foundation Primers

We put each of the primers through a series of four tests, each designed to gauge a specific factor. Ms. Fujiwara helped us gauge its finish with her makeup techniques. We also tested for durability, moisturizing power, and ease of application on our own.

Test ① Finish

Test ① Finish

Ms. Fujiwara applied each primer to our model and rated each primer based on whether or not it evened out skin tone and texture.

Test ① Finish

We found that the best primers gave us a natural and dewy look and were easy to blend in. These often came in a watery texture that made our skin look more beautiful even before applying foundation.


Some products use glitter to show shine in a way that looks natural, but too much can make it look, well, unnatural. We also noticed that products that were hard to blend in made us look paler.

Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

I recommend products with a watery texture as they tend to make your skin look dewy naturally! People with sensitive skin also tend to dry out easily, so a finish with a slight shine will make your skin look more moisturized.


However, primers that are a little too watery will actually make your skin dry out faster. That's why you should always follow a skincare routine before applying makeup.

Test ② Moisturizing Power

Test ② Moisturizing Power

Next, we checked how much moisture each primer would provide to our skin.

Test ② Moisturizing Power

To do this, we applied each product to sliced sweet potatoes and left them in an air-conditioned room. We checked their moisture retention after 4 hours, then again after 8 hours, and finally checked to see how their color and texture changed.

Test ② Moisturizing Power

Our test results showed that none of the primers we tested received a perfect score in the moisturizing department, since every sweet potato showed signs of drying or color changing. So if you have sensitive skin, you should focus on pre-makeup skin care instead of relying on your primer.

Test ③ Durability

Test ③ Durability

Our third test measured how each product stood up to environmental factors like sweat and sebum. First, we applied each primer to a patch of artificial skin.

Test ③ Durability

Then we applied an equal amount of durable foundation on top of each primer.

Test ③ Durability

Then we sprayed fake sweat (warm water and horse oil) over each product to see how much would come off and how nicely it would come off.

Test ③ Durability

We'll be honest: primers made for sensitive skin don't hold up well. Not many of our products were able to take the heat (or sweat), and only a few of them came off in a way that wasn't a complete mess. 


This is probably due to the fact that many primers for sensitive skin use ingredients like fluoro and silicon that don't mix well with sweat. You might want to get used to touch ups throughout the day!

④ Ease of Application

④ Ease of Application

Our last test gauged how easy it would be to apply each product.

④ Ease of Application

We tested this by dragging an equal amount of each primer across a sheet of artificial skin and measuring how long of a trail they left before the color ran out.

④ Ease of Application

As you may have already guessed, the primers that went the farthest were those with a watery texture. We hardly had to put any effort into spreading them over our skin. 


Thick-textured primers tended to run out of steam halfway through a swipe. On your actual sensitive skin, this could cause irritation, so we advise avoiding them.

How to Choose a Foundation Primer for Sensitive Skin - Buying Guide

Here are six big things to look out for.

① Choose a Primer That is Labeled Hypoallergenic or Specifically for Sensitive Skin

① Choose a Primer That is Labeled Hypoallergenic or Specifically for Sensitive Skin

For people with sensitive skin, irritation can start at the primer level, so you should put as much thought into your foundation primer as you would your normal skin care.


Hypoallergenic primers and primers for sensitive skin are labeled specifically because they try to avoid as many common allergens and irritants as possible.

② Choose a Moisturizing Primer to Avoid Dryness

② Choose a Moisturizing Primer to Avoid Dryness

If you have sensitive skin, then you know how much moisture can help. If your primer is lacking in moisture, however, you may notice your skin drying out before the day is done. 


So look for ones with plenty of moisture; some primers include beauty serums that care for your skin while covering it.

③ Look for a Durable Primer to Help Prevent Irritation

③ Look for a Durable Primer to Help Prevent Irritation

Choosing a durable primer can make a world of difference for people with sensitive skin. Many products on the market that prevent breakdown from oil and sweat contain ingredients like fluoro, but since this ingredient can be hard to remove, it's not used in a lot of products for sensitive skin.


What is in a lot of sensitive skin primers are silicon-based ingredients, which come off with sweat. If you want to see which primers were especially durable, check out our ranking again.

④ Buy a Primer That is Easy to Spread for Even Less Irritation

④ Buy a Primer That is Easy to Spread for Even Less Irritation

You've probably realized by now that we're a big proponent of watery-textured primers for sensitive skin. That's because not only are they moisturizing; they also prevent unnecessary friction. Find a primer with this kind of texture for maximum gentleness.

⑤ Go for a Primer That Has UV Protection

UV protection can come in one of two forms; here's what we recommend.

UV Scattering Agents are Best for Sensitive Skin

UV Scattering Agents are Best for Sensitive Skin

Most primers for sensitive skin contain UV scattering agents for sun protection, but some may be absorption types. Here are some ingredients you can look for to help you tell the difference at a glance:


<UV scattering agents>
  • Titanium dioxide
  • Zinc oxide

<UV absorbers>
  • Oxybenzone-3
  • Oxybenzone-4
  • Octyl methoxycinnamate
  • Ethylhexyl methoxycinnamate
  • Drometrizole trisiloxane

In other words, look for primers that contain titanium dioxide or zinc oxide.

There Are UV Absorbers That Are Safe for Sensitive Skin

There Are UV Absorbers That Are Safe for Sensitive Skin

If all you have are UV absorber primers to choose from, don't panic! There are different levels of these UV absorbers, and some of them are gentle enough for those with sensitive skin to use. These would be ingredients like ethylhexyl methoxycinnamate and drometrizole trisiloxane.

⑥ Don't Choose an Organic Primer Just Because it's Organic

⑥ Don't Choose an Organic Primer Just Because it's Organic

Japanese standards don't allow for a clear definition of which products are truly organic or not, so if you really want something organic, look for something that has a USDA or BIO mark on the label. 


These have cleared strict regulations and contain mostly natural ingredients, so you know you're getting the real deal.


*The image above is not the official USDA mark.

Need More Sensitive Skin Products? We've Got Plenty

Need More Sensitive Skin Products? We've Got Plenty

We've tested a plethora of products that are specifically for or tested for effectiveness with sensitive skin. Take a look!

Summary

mybest looked at 15 of the most popular foundation primers for sensitive skin available online. We found that the best of the best primers have UV scattering agents to protect your skin, are a watery texture, and provide a natural and dewy look. These are just the ones we personally tested, but we hope our results will aid you in your own search!

Author: Yukina Fujii/Translation: Shannon McNaught/Photos: Koichi Miura, Yuuki Inagaki, Saaya Iwakami, Ayumu Sasaki

Related Articles

  • Top 45 Best Japanese Eyeliners to Buy Online 2020 - Tried and True!
    Top 45 Best Japanese Eyeliners to Buy Online 2020 - Tried and True!
    If you want bigger eyes, get eyeliner. If you want sensual eyes, intense eyes, eyes of any kind, get eyeliner. Eyeliner’s a big part of any look. And we’d venture so far as to say it’s extra important here in Japan where–we admit it–our eyes tend to run a bit… small. That’s why our cosmetics companies–including Heroine Make, shu uemura, and (even) Daiso–are churning out products.Of course, with a great number of products comes a great amount of choice, and with a great amount of choice comes confusion (not an Uncle Ben quote). That’s why we ordered the 45 most popular eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Finish2. Application3. Smudge Resistance4. Ease of RemovalThis is how we tested and found the most exceptional Japanese eyeliners.
    Cosmetics and skincare
    1,131 views
  • Maybelline Lashionista Review - mybest
    Maybelline Lashionista Review - mybest
    Our editors purchased Maybelline’s Lashionista and put it to the test. We wanted to see if it would add volume, length, and curl without clumping, if it was easy to remove, and if it was smudge-proof.We also checked how easy it was to apply. While a professional makeup artist might be able to get an amazing look out of a difficult product, we like things that are quick and simple. This is what we learned during testing.
    Cosmetics and skincare
    193 views
  • Top 25 Best Japanese Eyelash Curlers to Buy Online 2020 - Tried and True!
    Top 25 Best Japanese Eyelash Curlers to Buy Online 2020 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best eyelash curlers. We then chose the 25 most popular products and tested them.We focused on two things: how our eyelashes looked and how it felt to use the product overall. We then compiled everything we learned into a buying guide about and list of the best Japanese eyelash curlers available online.
    Cosmetics and skincare
    521 views
  • Top 17 Best Japanese Foundation Primers for Oily Skin to Buy Online 2020 - Tried and True!
    Top 17 Best Japanese Foundation Primers for Oily Skin to Buy Online 2020 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best foundation primers for oily skin. We then chose the 17 most popular products and tested them.We focused on four things: how well it held up throughout the day, its shine level, its finish, and how easy it was to apply. We then compiled everything we learned into a buying guide about and list of the best Japanese foundation primers for oily skin available online.
    Cosmetics and skincare
    706 views
  • Top 10 Best Lip Balms to Buy Online 2020
    Top 10 Best Lip Balms to Buy Online 2020
    A smile is the best jewelry one can have. When dry, cracked or chapped lips mar that smile, it can negatively affect one's appearance. Likewise, a pair of healthy lips can frame your face, render youthfulness and vigor to it, and enhance your looks. Our lips tend to dry due to factors such as cold and windy weather, extreme heat, and dehydration. While trying to find the top lip balms available, we realized that the best chapsticks not only moisturize your lips and offer protection from the sun's UV rays but also keep them healthy and hydrated. Read on to find the products that made it to our handpicked list.
    Cosmetics and skincare
    212 views
  • Senka White Beauty Serum Review - mybest
    Senka White Beauty Serum Review - mybest
    Senka White Beauty Serum by Shiseido has received both love and hate from customers. While some love its whitening effects, other complain that it has a heavy texture that doesn't feel good to wear or spread. Potential customers are bound to be confused by this mixed information.That's why we decided to purchase it and put it to the test. We reviewed its moisturizing properties and how it felt to use. This is what we learned.
    Cosmetics and skincare
    230 views
  • Chifure Whitening Essence VC Review - mybest
    Chifure Whitening Essence VC Review - mybest
    Chifure Whitening Essence VC definitely gets a lot of love on the Internet, but among that love is some that complain it doesn't feel great to use. If texture is a big issue for you, it's that kind of information that could keep you from purchasing it.That's why we decided to purchase it and test it out for ourselves by researching and gauging its moisturizing ability, texture, and more. This is what we learned.
    Cosmetics and skincare
    176 views
  • DHC Medicated Lip Cream Review - mybest
    DHC Medicated Lip Cream Review - mybest
    Many who purchase DHC Medicated Lip Cream claim to be repeat users and leave glowing reviews like "It moisturizes so well!" However, we also found reviews that claimed it didn't prevent lip irritation very well and that it melted easily. That's what made us decide to purchase it for ourselves and discover the truth behind these claims. Here's what we learned.
    Cosmetics and skincare
    80 views
  • Shiseido Haku Melanofocus V 45 Whitening Serum Review - mybest
    Shiseido Haku Melanofocus V 45 Whitening Serum Review - mybest
    Shiseido Haku Melanofocus V 45 Whitening Serum has been a favorite among consumers for years, and it gets a lot of love. However, we also see talk from customers saying "It doesn't feel good," or "It doesn't moisturize my skin enough." That's why we decided to purchase and test it out for ourselves on its texture and moisturizing ability. This is what we learned.
    Cosmetics and skincare
    161 views
  • Top 28 Best Japanese Shampoos for Men to Buy Online 2020 - Tried and True!
    Top 28 Best Japanese Shampoos for Men to Buy Online 2020 - Tried and True!
    There are a number of shampoos out there on the market for you to choose from. So, from everything from shampoos specializing in odor care to those rich in amino acids for a gentle wash, just which ones stand out above the rest?Our editors searched Japanese e-commerce sites (Amazon, Rakuten, etc.) for the most popular selling men's shampoos and put them to the test to give you our highest recommendations!Under the supervision of a hair specialist, we inspected each shampoo for the following 5 criteria.Comfort LevelGentlenessFoam-ability SmoothnessCleaning PowerSo, which ones stood their ground to become our choice for best buy? Take a look at our results as well as our hair specialist's "Correct Way to Shampoo" explanation for the next time you decide to buy!
    Cosmetics and skincare
    36 views
  • Popular Articles

  • Top 10 Best Body Butters to Buy Online 2020
    Top 10 Best Body Butters to Buy Online 2020
    In 1992, body butter was first used in Africa as a moisturizing body lotion with the main ingredient as shea butter. With great moisturizing effect and smooth texture, this product soon became one of the most beloved beauty items. Nowadays, body butter has become much more diverse in variety and fragrance. And the best thing about body butter is still its deep moisturizing effect that can keep skin healthy and smooth. After carefully assessing the high-rated products on the Internet, we would like to introduce you to 10 best body butter currently sold online, as well as how to choose the best product that meets your needs. 
    Cosmetics and skincare
    197 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2020
    Top 10 Best Eco-Friendly Razors to Buy Online 2020
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    6,520 views
  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    10,208 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    7,941 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2020 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2020 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    7,075 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    5,593 views
  • Top 20 Best Japanese Shampoos for Damaged Hair to Buy Online 2020 - Tried and True!
    Top 20 Best Japanese Shampoos for Damaged Hair to Buy Online 2020 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best shampoos for damaged hair. We then chose the 20 most popular products and tested them.We focused on five things: how it felt to use, how gentle it was, how much foam it produced, how smooth it was, and how well it cleansed our hair. We then compiled everything we learned into a buying guide about and list of the best Japanese shampoos for damaged hair available online.
    Cosmetics and skincare
    396 views
  • Popular Item Lists

    Search by Category