• Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019 - Tried and True! 1
  • Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019 - Tried and True! 2
  • Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019 - Tried and True! 3
  • Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019 - Tried and True! 4
  • Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019 - Tried and True! 5

Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best eyebrow pencils. We then chose the 22 most popular products and tested them.


We focused on three things: how the finish looked, its durability, and how easy it was to use. We then compiled everything we learned into a buying guide about and list of the best Japanese eyebrow pencils available online.

This article's specialists

Rika Fujiwara
  • Last updated: 11-12-2019
  • 142 views
Table of Contents

Top 22 Best Japanese Eyebrow Pencils to Buy Online 2019

We picked out 22 of the most popular products and tested them for the following: how the finish looked, how well it held up throughout the course of the day, and how easy it was to use.


Then, based on how they performed on our tests, we graded and ranked the top 22 Japanese eyebrow pencils available online.


※Japanese prices for some of the products are given; they’ve merely been converted into USD for easy viewing.

1

ShiseidoMaquillage Lasting Foggy Brow EX

BR600 Light Brown

$8.02

Japanese資生堂 マキアージュ ラスティングフォギーブロウEX
Amount0.12 grams
Color variation2 shades (Dark Brown, Light Brown)
TypeTwist
Lead shapeRound and thin
Finish5.0
Durability5.0
Ease of use2.1
Overall score4.4
2

DaisoUR GLAM Eyebrow Pencil

03 Natural Brown

$1.01

Japaneseダイソー UR GLAM アイブロウ ペンシル
Amount0.05 grams
Color variation6 shades (Light Brown, Ash Brown, Natural Brown, Burgundy Brown, Dark Brown, Black)
TypeTwist
Lead shapeVery thin (1.5 mm)
Finish4.3
Durability4.5
Ease of use4.2
Overall score4.3
3

CezanneSuper Slim Eyebrow

03 Natural Brown

$10.90

Japaneseセザンヌ化粧品 超細芯アイブロウ
Amount0.02 grams
Color variation3 shades (Olive Brown, Natural Brown, Deep Brown)
TypeTwist
Lead shapeSuper slim (0.9 mm)
Finish5.0
Durability3.5
Ease of use3.4
Overall score4.2
4

ShiseidoMajolica Majorca Brow Customize

BR660 Chocolate Brown

$5.55

Japanese資生堂 マジョリカマジョルカ ブローカスタマイズ
Amount0.29 grams
Color variation3 shades (Chocolate Brown, Ash Brown, Honey Gold)
TypeDual
Lead shapeEllipse
Finish4.5
Durability4.0
Ease of use3.6
Overall score4.2
5

Tokiwa PharmaceuticalExcel Powder & Pencil Eyebrow

PD01 Natural Brown

$20.00

Japanese常盤薬品工業 エクセル パウダー&ペンシル アイブロウEX
Amount0.4 grams
Color variation8 shades (Natural Brown, Honey Brown, Caramel Brown, Pink Brown, Grayish Brown, Apricot Brown, Mocha Brown, Ash Gray)
TypeDual
Lead shapeEllipse
Finish5.0
Durability3.5
Ease of use2.9
Overall score4.1
6
Japaneseコーセー ヴィセ アイブロウペンシルS
Amount0.06 grams
Color variation6 shades (Brown, Gray, Dark Brown, Ash Brown, Pinkish Brown, Light Brown)
TypeDual
Lead shapeVery thin (1.5 mm)
Finish4.5
Durability4.0
Ease of use3.0
Overall score4.1
7

L'Oreal Japanshu uemura Hard 9 Formula Eyebrow Pencil

02 Seal Brown

$18.48

Japanese日本ロレアル シュウウエムラ ハード フォーミュラ ハード9
Amount-
Color variation10 shades (Sound Black, Stone Gray, Brown, Acorn, Walnut Brown, Oak Brown, Burgundy, Warm Taupe, Chalk Beige, Seal Brown)
TypePencil
Lead shapeSword
Finish5.0
Durability4.0
Ease of use1.6
Overall score4.0
8

ShiseidoIntegrate Eyebrow Pencil N

BR641 Brown

$6.09

Japanese資生堂 インテグレート アイブローペンシルN
Amount0.17 grams
Color variation4 shades (Black, Dark Brown, Brown, Gray)
TypeDual
Lead shapeRound and thin
Finish4.3
Durability4.5
Ease of use2.5
Overall score4.0
9
Japaneseマッシュビューティーラボ セルヴォーク インディケイト アイブロウペンシル
Amountaround 10 grams
Color variation3 shades (Brown, Pink Brown, Mauve Brown)
TypeDual
Lead shapeVery thin
Finish5.0
Durability2.5
Ease of use3.5
Overall score4.0
10

Chifure CosmeticsEyebrow Pencil Twist Type

22 Brown

$8.50

Japaneseちふれ化粧品 アイブロー ペンシル くり出し式
Amount-
Color variation3 shades (Light Brown, Brown, Gray)
TypeDual
Lead shapeRound
Finish4.0
Durability4.9
Ease of use2.3
Overall score3.9
11

EtvosMineral Designing Eyebrow

Natural Brown

$35.34

Japaneseエトヴォス ミネラルデザイニングアイブロウ
Amount-
Color variation2 shades (Natural Brown, Ash Brown)
TypeDual
Lead shapeEllipse
Finish4.5
Durability3.0
Ease of use3.1
Overall score3.8

Compare the Best Japanese Eyebrow Pencils

Image
1
Shiseido Maquillage Lasting Foggy Brow EX 1

Shiseido

2
Daiso UR GLAM Eyebrow Pencil 1

Daiso

3
Cezanne Super Slim Eyebrow 1

Cezanne

4
Shiseido Majolica Majorca Brow Customize 1

Shiseido

5
Tokiwa Pharmaceutical Excel Powder & Pencil Eyebrow 1

Tokiwa Pharmaceutical

6
Kose Visee Eyebrow Pencil S 1

Kose

7
L'Oreal Japan shu uemura Hard 9 Formula Eyebrow Pencil 1

L'Oreal Japan

8
Shiseido Integrate Eyebrow Pencil N 1

Shiseido

9
Mash Beauty Lab Celvoke Integrate Eyebrow Pencil 1

Mash Beauty Lab

10
Chifure Cosmetics Eyebrow Pencil Twist Type 1

Chifure Cosmetics

11
Etvos Mineral Designing Eyebrow 1

Etvos

Name

Maquillage Lasting Foggy Brow EX

UR GLAM Eyebrow Pencil

Super Slim Eyebrow

Majolica Majorca Brow Customize

Excel Powder & Pencil Eyebrow

Visee Eyebrow Pencil S

shu uemura Hard 9 Formula Eyebrow Pencil

Integrate Eyebrow Pencil N

Celvoke Integrate Eyebrow Pencil

Eyebrow Pencil Twist Type

Mineral Designing Eyebrow

FeaturesThe Very Best Japanese Eyeb...The Eyebrow Pencil with the...The Most Realistic-looking ...The Most Versatile Eyebrow ...The Best Eyebrow Pencil wit...A Great Eyebrow Pencil for ...A Great Eyebrow Pencil for ...The Best Eyebrow Pencil for...The Most Durable Eyebrow Pe...The Best Eyebrow Pencil and...
Price$8.02$1.01$10.90$5.55$20.00$5.45$18.48$6.09$24.00$8.50$35.34
Japanese資生堂 マキアージュ ラスティングフォギーブロウEXダイソー UR GLAM アイブロウ ペンシルセザンヌ化粧品 超細芯アイブロウ資生堂 マジョリカマジョルカ ブローカスタマイズ常盤薬品工業 エクセル パウダー&ペンシル アイブロウEXコーセー ヴィセ アイブロウペンシルS日本ロレアル シュウウエムラ ハード フォーミュラ ハード9資生堂 インテグレート アイブローペンシルNマッシュビューティーラボ セルヴォーク インディケイト アイブロウペンシルちふれ化粧品 アイブロー ペンシル くり出し式エトヴォス ミネラルデザイニングアイブロウ
Amount0.12 grams0.05 grams0.02 grams0.29 grams0.4 grams0.06 grams-0.17 gramsaround 10 grams--
Color variation2 shades (Dark Brown, Light Brown)6 shades (Light Brown, Ash Brown, Natural Brown, Burgundy Brown, Dark Brown, Black)3 shades (Olive Brown, Natural Brown, Deep Brown)3 shades (Chocolate Brown, Ash Brown, Honey Gold)8 shades (Natural Brown, Honey Brown, Caramel Brown, Pink Brown, Grayish Brown, Apricot Brown, Mocha Brown, Ash Gray)6 shades (Brown, Gray, Dark Brown, Ash Brown, Pinkish Brown, Light Brown)10 shades (Sound Black, Stone Gray, Brown, Acorn, Walnut Brown, Oak Brown, Burgundy, Warm Taupe, Chalk Beige, Seal Brown)4 shades (Black, Dark Brown, Brown, Gray)3 shades (Brown, Pink Brown, Mauve Brown)3 shades (Light Brown, Brown, Gray)2 shades (Natural Brown, Ash Brown)
TypeTwistTwistTwistDualDualDualPencilDualDualDualDual
Lead shapeRound and thinVery thin (1.5 mm)Super slim (0.9 mm)EllipseEllipseVery thin (1.5 mm)SwordRound and thinVery thinRoundEllipse
Finish5.04.35.04.55.04.55.04.35.04.04.5
Durability5.04.53.54.03.54.04.04.52.54.93.0
Ease of use2.14.23.43.62.93.01.62.53.52.33.1
Overall score4.44.34.24.24.14.14.04.04.03.93.8
Link

Products That Didn't Make the Cut

And why they didn't quite make it.

Not Bad, but Not Outstanding Either

Not Bad, but Not Outstanding Either

Some products didn't exactly disappoint us, but they didn't wow us enough to inspire us to recommend them, either. This included Emju's Dejavu Stay Natura Eyebrow Pencil and Chantilly's Sweets-Sweets Soft Brow Maker. The former had average scores all around which means it's hard to mess up when using it, and the latter has a bit of glitter in its reddish brown shade for its advertised "sweet" finish.

Not the Finish We Were Looking for

Not the Finish We Were Looking for

When we tested DHC's Long Staying Eyebrow, we found the vibrant reddish-brown finish to be more outdated than trendy, though it did have amazing staying power. We found the same with Papillo Stay Brow, whose gray finish made us look older rather than younger.


Sofina Aube Designing Eyebrow is useful in that it has three tools in one, but we thought the bright reddish brown color wouldn't be suited for those with black or dark hair. We also couldn't get past how unnatural the glittery and soft finish of New Born W Brow EX looked.

Difficult for Every Skill Level to Use

Difficult for Every Skill Level to Use

mybest values most values products that can be used at any skill level, but that wasn't the case for these eyebrow pencils. Ipsa's Creative Eyebrow Elements (which was also featured in our eyebrow mascara article) had a trendy finish but would be difficult for newcomers to the eyebrow cosmetics world to get used to.


In the case of BiBo Eyeful Eyebrow, we liked the finish a lot more than we liked the tool itself. We can't imagine a lot of cosmetics enthusiasts would enjoy sharpening this pencil-type product. And while we liked Media Eyebrow Pencil AA by Kanebo for detailed touch ups, we couldn't imagine using this thin-leaded product to fill in our eyebrows daily.

All-around Disappointment

All-around Disappointment

Not only did the yellowish brown finish of Muji Eyebrow Pencil & Powder look like it was from an earlier era; it was also hard to draw with the tough lead. We also felt the finish of Shiseido Eyebrow Pencil made us look older than we were, and it was more effort than it was worth to sharpen the pencil-type product every time we wanted to use it.

Introducing the Expert Who Lent Us Their Knowledge

Introducing the Expert Who Lent Us Their Knowledge
She's a freelance hair and makeup artist and an expert in aromatherapy certified by the Aroma Environment Association of Japan. She also pens beauty columns.

She studied under Mr. Hiroki Murooka from the hair and makeup studio ThreePEACE for four years before going independent.

How We Tested the Eyebrow Pencils

With the help of pro makeup artist Fujiwara, we put each of the 22 eyebrow pencils through a series of three tests. One test judged its finish while the other two gauged its durability and ease of use. The averaged scores of our expert and editors became the product's final score.

Test ① Finish

Test ① Finish

The first thing we tested for was the most important: how good it looked. We determined this by having our editors and Fujiwara examine its color and how well it blended into our eyebrows. Eyebrow pencils that left our brows looking outlined without looking too flat or heavy received high scores.

Test ① Finish

Pencils that had a thin and soft lead were easiest to draw with and therefore received higher scores. It gave our brows a gentle finish that didn't look drawn on.

Test ① Finish

We also favored brown pencils that didn't lean too far on the red side or the yellow side. We also realized through our testing that pencils without glitter looked more natural, so we recommend looking for a matte finish.

Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

I recommend choosing a light-colored pencil. Darker shades require you to get it right in one go, while lighter shades leave you no room for failure even if you're nervous.


I also recommend layering the pencil until it gives you the color you want.

Test ② Durability

Test ② Durability

Next, we tested its durability against environmental factors like sweat, oil, and friction. We applied each eyebrow mascara to artificial skin and then applied some fake oil and sweat on top. Using a weight with a tissue layered over it, we dragged it across the product with even pressure and then checked to see how much product remained.

Test ② Durability

We can't stress enough how durable that waterproof products are. The highest-ranking products barely budged when put to the test. However, being waterproof doesn't automatically mean that a product is durable, so we recommend testing it for yourself or reading reviews.

Test ③ Ease of Use

Test ③ Ease of Use

Finally, we tested each eyebrow pencil to see how easy it was to use. That means we checked how easy it was to draw, how easy it was to hold, and how easy it was to use the included tip or brush.

Test ③ Ease of Use

We thought that ellipse-shaped lead was easiest for anyone to use, as it allows you to adjust the thickness of your line by using different sides of it. 

Test ③ Ease of Use

Our editors were surprised to find that thin pencil leads were more difficult to use. They're perfect for detailed work, but they break easily and don't feel all that comfortable when using them over your whole eyebrow.

Test ③ Ease of Use

Triangle-shaped leads were difficult to get used to, especially since they end up turning into a round-shaped lead if one or multiple sides are worn down from use. We wouldn't recommend this type for beginners.

How to Choose an Eyebrow Pencil - Buying Guide

Here are three big things to look out for.

① Match Your Eyebrow Color with Your Hair Color

① Match Your Eyebrow Color with Your Hair Color

If you want a natural look or don't want your brows to be the focal point of your makeup, we recommend matching your brow color to your hair color. Check your hair color in the light and choose something that either matches it or is one shade darker. Here's a guideline of what shades to look for:

  • Black hair: Ash Brown, Gray
  • Brunette hair: Dark Brown, Mocha Brown
  • Warm brown: Natural Brown, Red Brown
  • Cool brown: Ash Brown, Light Brown

② Go with a Pencil That's Easy for You to Use

Eyebrow pencils can be found in three main types: pencil, twist, or dual. Since this is something you'll likely be using every day, it's important to find one that's easy for you personally to use.

Pencil Types Allow for Individual Adjustment with Sharpening

Pencil Types Allow for Individual Adjustment with Sharpening

Pencil types are the most common type of eyebrow pencil, and many favor them due to the fact that you have some measure of control over its texture with sharpening. You should sharpen them with a sharpener that's specifically for eyebrow pencils.


However, people who want something simple or aren't very good with their hands may not find these ideal; it takes a certain amount of technique to sharpen it to your desired shape.

Twist Types Allow for Easy Variation without Sharpening

Twist Types Allow for Easy Variation without Sharpening

Twist types are especially useful in that they're generally easy to hold, easy to adjust, and easy to draw with. The precise twist control means you only use as much product as you want.


You can also adjust the thickness of the line you want to use with this twisting mechanism, so you can give your thin eyebrows more volume or simply add more detail to your already-thick brows.

Dual Types Can Save You Time and Money

Dual Types Can Save You Time and Money

Dual types are excellent for those who want to minimize space or have easy access to all the makeup tools they need. You can often complete your whole eyebrow look with just one product, as many contain a combination of powder and pencil or liquid and pencil.


You can also adjust how precise or soft you want your brows to look by alternating between pencil and powder; mistakes can also be corrected with a helpful swish of powder or smudging tool. If you're new to the world of eyebrow makeup and want a flawless brow, we'd recommend this type.

③ Compare Lead Thickness with Your Desired Style

A thick or thin eyebrow pencil lead can totally change your look, and each type of thickness leaves a different impression. Here are the characteristics of each type.

Thin Lead Can Give You a Sharp and Edgy Look

Thin Lead Can Give You a Sharp and Edgy Look

Going for a cool and sophisticated look? Use an eyebrow pencil with thin lead. It allows you to sharpen the outer corners of your brows, and pencils with a lead that measures below 1 millimeter in thickness let you draw on individual hairs for a natural look.

Thick Leads Lend You a Soft and Natural Air

Thick Leads Lend You a Soft and Natural Air

You can create the look of naturally thick and soft eyebrows with a thick lead. They also allow you to distribute plenty of eyebrow pencil color, so even those with thin or sparse eyebrows can have a full look.


Thick leads come in many shapes: ellipse, triangle, round, and so on. Changing the angle of the pencil lets you adjust the thickness of your line, making them quite versatile. We recommend trying different shapes and styles yourself to see which one is best for you.

Tips for Creating More Natural-looking Eyebrows

Pro makeup artist Fujiwara has some tips to share with you about how to create a perfectly natural eyebrow using just a bit of extra prep and the eyebrow products you have on hand.

Prepping with Powder to Remove Oil and Adjust Brow Direction Goes a Long Way

Prepping with Powder to Remove Oil and Adjust Brow Direction Goes a Long Way

Prepping your eyebrow area is just as important as decorating your brows. Use a powder foundation or loose powder to remove excess oil from the area so that the pencil will be able to draw on smoothly and evenly.


It's also critical that you use a brush on your brows before drawing on them. This will make it easier to see where you need to add more product, which in turn will prevent you from applying too much to one area.

Determine Your Desired Arch and Draw Along the Muscle

Determine Your Desired Arch and Draw Along the Muscle

Finding an eyebrow shape that suits you is important to figure out before you get into the drawing part. The first step to determining this is to decide where you're going to draw the arch. This is most often the muscle-y part of your eyebrow that sticks out a bit. You can mark it before drawing if that helps.


Next, you'll draw lines from your arch towards the outer corners of your brows. Ideally, the outer corner of your brows should line up with the outer corner of your mouth. The arch can create the entire look, so it's okay to go a little heavier on the makeup here.


The inner corner comes last, and you shouldn't spend that much time or product here. You can check your face in a mirror after to see if you got the angle right.

We've Got Even More Excellent Eye Products to Share with You

We've Got Even More Excellent Eye Products to Share with You

Your brow are only one part of your killer style, so here are some more products that will help complete your look.

Summary

We rounded up members from our editing department and an expert, purchased the 22 most popular Japanese eyebrow pencils, and tested them all.


We learned that the best of the best brow pencils are a brown that's not too yellow or too red, is waterproof, and has a tip that matches the style of eyebrow you're aiming for. All of the rest is up to you, since only you know what kind of style you want. We hope we've given you a good start of where to look!

Author: Haruka Toda/Translation: Shannon McNaught/Photos: Yuuki Inagaki, Ayumi Sasaki

Related Articles

  • Top 10 Best Hand Creams for Dry and Rough Hands to Buy Online 2019
    Top 10 Best Hand Creams for Dry and Rough Hands to Buy Online 2019
    Hands don’t get enough love. Most of us moisturize right after facial cleansers, but how many of us do so after a good hand washing? And while the skin on our hands isn’t as sensitive as the stuff covering our faces, it’s still living tissue. It cracks, flakes, and gets itchy. Especially when winter comes, which is when it’s high time for a good hand cream.But you have different skin from the guy next to you. You live different lifestyles. If you need to be out in the drying winds, if your job demands you wash your hands constantly, then the cheap watery stuff may not work for you. So here are a few tips and tricks that will help you pick out the heavy duty stuff–hand cream targeted at dry, cracked hands.
    Cosmetics and skincare
    146 views
  • Top 12 Best Japanese Liquid Foundations to Buy Online 2019 - Tried and True!
    Top 12 Best Japanese Liquid Foundations to Buy Online 2019 - Tried and True!
    It’s one of the seven wonders of the world. It’s a trending question on Quora. Why do Japanese women have such beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface level stuff: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid–high-end and drugstore–is prized because it’s both versatile and hydrating.So in order to tap into those beauty secrets, we ordered the 12 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. CoverageThis is how we tested and found the most exceptional Japanese liquid foundations.
    Cosmetics and skincare
    1,714 views
  • Top 26 Best Japanese Tube Mascaras to Buy Online 2019 - Tried and True!
    Top 26 Best Japanese Tube Mascaras to Buy Online 2019 - Tried and True!
    All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water.In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Ease of Removal2. Curl Staying Power3. Finish4. Ease of Use5. Smudge ResistanceThis is how we tested and found the most exceptional Japanese tube mascaras.
    Cosmetics and skincare
    1,198 views
  • Curel Makeup Cleansing Gel Review
    Curel Makeup Cleansing Gel Review
    There’s a few things you should ask before you buy a cleanser. Will it actually remove makeup? Will it irritate my skin? Will I absolutely hate the scent and texture?Our editing department purchased Curel’s popular Makeup Cleansing Gel and sought to answer the above questions. We also analyzed the ingredients and, later on in this article, explain how to properly use the product. Here’s what we learned during testing.
    Cosmetics and skincare
    281 views
  • Maybelline Lashionista Review - mybest
    Maybelline Lashionista Review - mybest
    Our editors purchased Maybelline’s Lashionista and put it to the test. We wanted to see if it would add volume, length, and curl without clumping, if it was easy to remove, and if it was smudge-proof.We also checked how easy it was to apply. While a professional makeup artist might be able to get an amazing look out of a difficult product, we like things that are quick and simple. This is what we learned during testing.
    Cosmetics and skincare
    80 views
  • Top 26 Best Japanese Commercial Shampoos to Buy Online 2019 - Tried and True!
    Top 26 Best Japanese Commercial Shampoos to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best commercial shampoo. We then chose the 26 most popular products and tested them for the following:1. Application2. Mildness3. Lather4. Hair Texture5. Cleansing PowerWe consulted a specialist about ingredients–which would be the most effective, the mildest, the most hydrating? We also discussed the pros and cons of sulfates and amino acid shampoos and of silicone and silicone-free formulas. We then compiled everything we learned into a buying guide about and list of the best Japanese commercial shampoos available online.
    Cosmetics and skincare
    397 views
  • Top 18 Best Japanese Salon Shampoos to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Salon Shampoos to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best salon shampoo. We then chose the 18 most popular products and tested for the following:1. Application2. Mildness3. Lather4. Hair Texture5. Cleansing PowerWe consulted a researcher and talked about formulas–which would be the most mild and which would be the most effective? We also discussed the characteristics of different surfactants, including amino acids and sulfates, as well as nourishing ingredients and unnecessary additives.We then compiled everything we learned into a buying guide about and list of the best Japanese salon shampoos available online.
    Cosmetics and skincare
    186 views
  • shu uemura Skin Purifier Ultime8 Cleansing Oil Review - mybest
    shu uemura Skin Purifier Ultime8 Cleansing Oil Review - mybest
    shu uemura’s Skin Purifier Ultime8 may be one of the best known Japanese cleansing oils out there. It removes makeup but hydrates dry, flaky skin. It feels rich but not greasy and, as the official site puts it, addresses “global skin concerns.”This time around, our editing department purchased a bottle of this miracle cleansing oil and put it to the test. We looked at cleansing power and hydration and analyzed the ingredients list. This is everything we learned.
    Cosmetics and skincare
    62 views
  • Kate CC Lip Cream N Review - mybest
    Kate CC Lip Cream N Review - mybest
    We've heard a lot about Kate CC Lip Cream N from women in their 20's and 30's. While some say it goes on (and stays on) comfortable, others say the color is too thin or it doesn't moisturize lips at all. We decided to put this to the test by purchasing it and officially assessing its moisturizing ability and how it felt to use. If you're on the fence about buying it, read our review before making your final decision!*Please be aware that the packaging of this product has been updated since we purchased and tested it!
    Cosmetics and skincare
    16 views
  • Chifure Whitening Essence VC Review - mybest
    Chifure Whitening Essence VC Review - mybest
    Chifure Whitening Essence VC definitely gets a lot of love on the Internet, but among that love is some that complain it doesn't feel great to use. If texture is a big issue for you, it's that kind of information that could keep you from purchasing it.That's why we decided to purchase it and test it out for ourselves by researching and gauging its moisturizing ability, texture, and more. This is what we learned.
    Cosmetics and skincare
    15 views
  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    5,469 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    3,488 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    2,529 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    2,766 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    2,609 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    2,091 views
  • Top 4 Best Japanese Razors for Women to Buy Online 2019 - Tried and True!
    Top 4 Best Japanese Razors for Women to Buy Online 2019 - Tried and True!
    Here we have razors women can use at home to get rid of that unwanted hair. Since it's so quick and easy, compared to removing hair permanently through laser hair removal, we recommend these for when you want to feel all nice and smooth right away! Yet, there are so many out there on the market, we're sure you need help deciding which one is right for you. Our editors searched Japanese e-commerce sites (Amazon, Rakuten, etc.) for the best razors for women. We then picked out the 4 most popular products and tested them for the following points:1. Closeness2. Gentleness3. Ease of Use4. Ease of MaintenanceThen we compiled out results into a final ranking and buying guide of how to choose the best razor for you.
    Cosmetics and skincare
    23 views
  • Popular Item Lists

    Search by Category