• Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2020 - Tried and True! 1
  • Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2020 - Tried and True! 2
  • Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2020 - Tried and True! 3
  • Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2020 - Tried and True! 4
  • Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2020 - Tried and True! 5

Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2020 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best eyebrow mascaras. We then chose the 12 most popular products and tested them.

We focused on three things: its finish, its durability, and how easy it was to use. We then compiled everything we learned into a buying guide about and list of the best Japanese eyebrow mascaras available online.

This article's specialists

Rika Fujiwara
  • Last updated: 01-09-2020
  • 907 views
Table of Contents

Top 12 Best Japanese Eyebrow Mascaras to Buy Online

We picked out 12 of the most popular products and tested them for the following: how the finish looked, how well it stayed on throughout the day, and how easy it was to use.


Then, based on how they performed on our tests, we graded and ranked the top 12 Japanese eyebrow mascaras available online.


※Japanese prices for the some of the products are given; they’ve merely been converted into USD for easy viewing.

1

L'Oreal Japanshu uemura Eyebrow Manicure

Palm Beige

$23.46

Japanese日本ロレアル シュウ ウエムラ アイブロー マニキュア
Amount-
Color variation4 shades (Honey Glaze, Ash Brown, Palm Beige, Tony Gold)
Brush shapeRugby ball shape; differing hair lengths
Type of finishLight glitter
TextureLight
WaterproofYes
Method of removalCleanser
Finish5.0
Durability4.5
Ease of use4.2
Overall score4.7
2

KoseVisee Coloring Eyebrow Mascara

BR-3

$8.58

Japaneseヴィセリシェ アイブロウカラーリングマスカラ
Amount0.25 oz
Color variation5 (Hazel, Light Brown, Brown, Pink Brown, Dark Brown)
Brush shapeStraight
Type of finishMatte
TextureHeavy
WaterproofNo
Method of removalHot water
Finish4.8
Durability5.0
Ease of use3.0
Overall score4.5
3

IsehanKissme Kiss Eyebrow Mascara

01 Ash Brown

$21.83

Japanese伊勢半 KISSME キス アイブロウマスカラ
Amount0.25 oz
Color variation3 shades (Ash Brown, Natural Brown, Clear Burgundy)
Brush shapeStraight
Type of finishGlittery
TextureHeavy
WaterproofYes
Method of removalCleansing
Finish5.0
Durability3.0
Ease of use3.4
Overall score4.1
4

IpsaCreative Eyebrow Elements

02 BR

$57.00

Japaneseイプサ クリエイティブ アイブロウ エレメンツ
Amount0.08 oz
Color variation4 shades (Beige Brown, Brown, Pink Beige, Clear)
Brush shapeRugby ball, small
Type of finishLight glitter
TextureLight
WaterproofNo
Method of removalCleansing
Finish5.0
Durability3.5
Ease of use2.3
Overall score4.0
5

ShiseidoIntegrate Nuance Eyebrow Mascara

BR671 Mocha Brown

$11.43

Japanese資生堂 インテグレート ニュアンス アイブローマスカラ
Amount0.2 oz
Color variation4 shades (Mocha Brown, Natural Brown, Ash Brown, Milk Brown)
Brush shapeStraight, large
Type of finishMatte
TextureHeavy
WaterproofNo
Method of removalHot water
Finish5.0
Durability2.0
Ease of use3.5
Overall score3.8
6

AcroThree Nuance Eyebrow Mascara

02

$32.00

JapaneseACRO THREE ニュアンス アイブラウ マスカラ
Amount-
Color variation3 shades
Brush shapeStraight, small
Type of finishPearl
TextureLight
WaterproofNo
Method of removalCleansing
Finish5.0
Durability1.2
Ease of use3.4
Overall score3.5

Compare the Best Eyebrow Mascaras

Image
1
L'Oreal Japan shu uemura Eyebrow Manicure 1

L'Oreal Japan

2
Kose Visee Coloring Eyebrow Mascara 1

Kose

3
Isehan Kissme Kiss Eyebrow Mascara 1

Isehan

4
Ipsa Creative Eyebrow Elements 1

Ipsa

5
Shiseido Integrate Nuance Eyebrow Mascara 1

Shiseido

6
Acro Three Nuance Eyebrow Mascara 1

Acro

Name

shu uemura Eyebrow Manicure

Visee Coloring Eyebrow Mascara

Kissme Kiss Eyebrow Mascara

Creative Eyebrow Elements

Integrate Nuance Eyebrow Mascara

Three Nuance Eyebrow Mascara

FeaturesThe Very Best Japanese Eyeb...The Best Matte Finish Eyebr...The Best Eyebrow Mascara wi...The Best Eyebrow Mascara fo...The Best Eyebrow Mascara fo...The Best Eyebrow Mascara wi...
Price$23.46$8.58$21.83$57.00$11.43$32.00
Japanese日本ロレアル シュウ ウエムラ アイブロー マニキュアヴィセリシェ アイブロウカラーリングマスカラ伊勢半 KISSME キス アイブロウマスカライプサ クリエイティブ アイブロウ エレメンツ資生堂 インテグレート ニュアンス アイブローマスカラACRO THREE ニュアンス アイブラウ マスカラ
Amount-0.25 oz0.25 oz0.08 oz0.2 oz-
Color variation4 shades (Honey Glaze, Ash Brown, Palm Beige, Tony Gold)5 (Hazel, Light Brown, Brown, Pink Brown, Dark Brown)3 shades (Ash Brown, Natural Brown, Clear Burgundy)4 shades (Beige Brown, Brown, Pink Beige, Clear)4 shades (Mocha Brown, Natural Brown, Ash Brown, Milk Brown)3 shades
Brush shapeRugby ball shape; differing hair lengthsStraightStraightRugby ball, smallStraight, largeStraight, small
Type of finishLight glitterMatteGlitteryLight glitterMattePearl
TextureLightHeavyHeavyLightHeavyLight
WaterproofYesNoYesNoNoNo
Method of removalCleanserHot waterCleansingCleansingHot waterCleansing
Finish5.04.85.05.05.05.0
Durability4.55.03.03.52.01.2
Ease of use4.23.03.42.33.53.4
Overall score4.74.54.14.03.83.5
Link

Products That Didn't Make the Cut

And why they didn't quite make it.

Doesn't Give You a Natural-looking Finish

Doesn't Give You a Natural-looking Finish

The most common problem we found with the lower-ranking eyebrow mascaras is that they didn't make our eyebrows look natural. Whomee Multi Mascara had a yellow, glittery finish that may look fashionable to some, but not natural to most. Maquillage Eyebrow Color Wax was also super sparkly, but not in a good way.


KISSME Heavy Rotation Coloring Eyebrow is easy to find outside of Japan, but we can't say we'd recommend it to someone going for a natural look because it's so bright. It does last pretty long, though, so if color is less of a priority than durability, we wouldn't deter you from purchasing this.

Not Durable Enough to Be Worth Buying

Not Durable Enough to Be Worth Buying

Cezanne Eyebrow Mascara may be easy for beginners to use due to its easy-to-handle brush, but it won't stand up to environmental factors like sweat and friction at all. It does blend into your natural eyebrows pretty well, though, so we think it's still worth a look as long as you're not super active.

Hard to Use for Anyone

Hard to Use for Anyone

We were a bit frustrated with the rubber-bristled brush included with RMK W Eyebrow Colors. It's a two-in-one eyebrow liquid and mascara product that would take more effort than it's worth to get used to, especially considering the product didn't blend into our eyebrows very well.

No Appeal Points Overall

No Appeal Points Overall

We found Canmake Color Change Eyebrow too vibrant to look natural no matter what adjustments we made, and it was hard to apply it to the sparser areas of our brows without smudging it. It also wasn't very durable against sweat and friction. The only case in which we'd recommend purchasing this eyebrow mascara is if you need a super cheap product (about $5.04 in Japan).

Introducing the Expert Who Lent Us Their Knowledge

Introducing the Expert Who Lent Us Their Knowledge
She's a freelance hair and makeup artist and an expert in aromatherapy certified by the Aroma Environment Association of Japan. She also pens beauty columns.

She studied under Mr. Hiroki Murooka from the hair and makeup studio ThreePEACE for four years before going independent.

How We Tested the Eyebrow Mascaras

We put each of the eyebrow mascaras through a series of three tests with the help of our specialist, Fujiwara. One test assessed the finish while the other two gauged its durability and ease of use. Each product was scored on a scale of 0.1 to 5.0 in each category and also given an overall score.

Test ① Finish

Test ① Finish

First, we tested the most important part: the finish.


Pro makeup artist Fujiwara applied each eyebrow mascara to our editing staff. She checked how well its color showed and whether or not it looked natural. We used brown brow mascaras for our test products since they're a pretty neutral color.

Test ① Finish

Almost all of the eyebrow mascaras we tried did a fantastic job of concealing the natural color of our editors' eyebrows. What we found surprising is that mascaras that had too much color received lower scores. It made our eyebrows look painted on.


We also gave higher scores to browns that weren't too red or too yellow. The good browns would suit those with dark, brunette, or black hair. 

Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

Eyebrow mascaras with pearl fragments can make your eyebrows stand out by giving them some added texture. Also, I don't think super sparkly mascaras look unnatural, but they don't look totally natural either. They can make those with an oily complexion look like they have oily eyebrows.

Test ② Durability

Test ② Durability

Next, we tested its durability against environmental factors like sweat, oil, and friction. We applied each eyebrow mascara to artificial skin and then applied some fake oil and sweat on top. Using a weight, we dragged it across the product with even pressure and then checked to see how much product remained.

Test ② Durability

We can't stress enough how durable that waterproof products are. The highest-ranking products barely budged when put to the test. However, being waterproof doesn't automatically mean that a product is durable, so we recommend testing it for yourself or reading reviews.

Test ③ Ease of Use

Test ③ Ease of Use

The last test was to test how easy the product was to use, because it doesn't matter how good a product looks if it's difficult or annoying to make it look that good. Our 5 staff reviewers checked how easy it was to apply the product, how simple it was to handle the mascara, and how fast it dried. All of these factors are important for reducing stress in your makeup routine, after all.

Test ③ Ease of Use

This test showed us that how easy a brush is to use largely depends on what your eyebrows look like. Those with thick eyebrows would probably have an easier time with a large brush that can coat every hair in one swipe.


If you have thin or sparse brows, however, you should go for a smaller brush. They'll be able to reach each and every hair more easily.

How to Choose an Eyebrow Mascara - Buying Guide

Here are two big things to look out for.

① Match Your Eyebrow Mascara with Your Desired Style

The color of your eyebrows can give your eyes a completely different impression; whether you want something on the natural side or more on the trendy side is totally up to you.

You Can't Go Wrong with Matching Your Brow Color to Your Hair Color

You Can't Go Wrong with Matching Your Brow Color to Your Hair Color

If you want a natural look or don't want your brows to be the focal point of your makeup, we recommend matching your brow color to your hair color. Check your hair color in the light and choose something that either matches it or is one shade darker. Here's a guideline of what shades to look for:

  • Black hair: Ash Brown, Gray
  • Brunette hair: Dark Brown, Mocha Brown
  • Warm brown: Natural Brown, Red Brown
  • Cool brown: Ash Brown, Light Brown

Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

You should look for a brown mascara that doesn't have a lot of yellow in it if you're going for the standard look. You could also choose based on how thick your eyebrows are. Those with a lot of eyebrows should go for lighter shades while those with thin or sparse brows could get away with richer colors.

Want to Make an Impression? Choose a Vibrant Color

Want to Make an Impression? Choose a Vibrant Color

If you want your brows to make a statement, consider a bright shade or a shade that doesn't match your hair color. Red- or orange-tinted browns are currently in style and can make a fashionable impression. They're easy for those with bleached eyebrows to use as well.

Compare the Texture of the Mascara with Your Brow Texture

Compare the Texture of the Mascara with Your Brow Texture

The type of texture and finish of your eyebrow mascara should complement your natural brows for the best look. If you have thick or strong eyebrows, a light or matte finish would probably suit you best. They can even make your eyebrows appear softer.

All of you with thin or sparse brows can afford to put on something heavier and more sparkly. It gives your eyebrows the presence they've been craving.

How to Make Your Eyebrow Mascara Look Great

Here are some tips that we think would be useful to both beginners and experts to get the most out of your eyebrow mascara.

Remove Excess Liquid with a Tissue before Applying

Remove Excess Liquid with a Tissue before Applying

Eyebrow mascara is one of those products that's way too easy to apply too much. Every time you to go apply this to your brows, Fujiwara recommends removing excess liquid with a tissue. This will prevent the product from looking too heavy or clumped.

Don't Start Applying at the Roots

Don't Start Applying at the Roots

Fujiwara also recommends applying the mascara where you most want to make an impression and not starting at the roots. This will make it appear more natural.


If you want your eyebrows to stand out, though, she recommends applying the product opposite the natural direction of your brow hairs. In either case, she says you should use as little product as possible to get the job done.

Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

Making your natural eyebrows stand out is the trend these days. You could also achieve this look using a clear brow mascara to give them a bit of extra shine. It leaves them looking totally natural with just a touch of moisture.

Check Out These Articles if You Can't Get Enough Eye Makeup

Your brows are on fleek, but what about the rest of your eyes? We've reviewed plenty of products that you're sure to love.

Summary

We rounded up members from our editing department and an expert, purchased the 12 most popular Japanese eyebrow mascaras, and tested them all.


We learned that the best of the best brow mascaras are a brown that's not too yellow or too red, is waterproof, and has a brush that matches the amount of your eyebrows. All of the rest is up to you, since only you know what kind of style you want. We hope we've given you a good start of where to look!

Author: Haruka Toda/Translation: Shannon McNaught/Photos: Yuuki Inagaki, Ayumi Sasaki

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