Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best liquid blushes. We then chose the 7 most popular products and tested them.
We focused on three things:
We then compiled everything we learned into a buying guide about and list of the best Japanese liquid blushes available online.
Here are three big things to look out for when finding your next perfect liquid blush.
You should look for a blush that matches your skin tone and color well.
The best liquid blushes make your cheeks look less like you've applied blush and more like they've been warmed from within. Liquid blushes in particular have a reputation for having great color; and since you don't need a lot, they're also cost-efficient. However, you should avoid applying too much or you may end up looking brighter than you want to.
That doesn't mean you should rule out faint liquid blushes, though, as these are easily adjustable. These are convenient for beginners or those who prefer natural makeup. They also work great as a base for powder blush.
Test the vibrancy of different liquid blushes to find the perfect one for you.
Different blush colors are arguably more suitable for different skin tones. For instance, skin with a yellow undertone looks great with coral and orange blushes, while skin with a blue undertone looks better with pinks.
That doesn't mean you need to let conventional color theory rule your style, though. Here's the kind of impression you can give with each color group of liquid blushes:
When you apply a liquid blush, you want it to stay on all day. That means it should adhere to your skin well and not come off in the face of sweat and friction.
Liquid blushes with tint ingredients are usually good at this, since they're meant to last long. They're great for active days or days where you won't get much chance to touch up your makeup.
Before you make your final liquid blush purchase, make sure it's one that you can both apply and carry easily.
In order to give your face that perfectly flushed effect, you'll want something you can apply and spread easily to create a natural glow. Liquid blushes with a juicy (rather than a watery) texture adhere and blend into your skin well to give you a healthy dose of color. If your blush is too thick, you risk applying too much to one spot and making it stand out.
Most liquid blushes come with either a brush-type or tip-type applicator. The former looks a bit like nail polish and the latter is reminiscent of a lip gloss applicator. Either type can make it easier to apply the blush, but you should check the applicator for yourself before purchasing.
There are also pump-type bottles. While it can be a bit difficult to control how much product you dispense, these tend to be more hygienic since nothing touches the inside product. Choose the type that best suits your needs and lifestyle.
We picked out 7 of the most popular products and tested them for the following: how the finish looked, how well it held up throughout the course of the day, and how we felt after using it.
Then, based on how they performed on our tests, we graded and ranked the top 7 Japanese liquid blushes available online.
※Japanese prices for some of the products are given; they’ve merely been converted into USD for easy viewing.
Epic Mini Dash
Shimmer Liquid Blush
Cream de Cheek
Juicy Lady Liquid Cheek
Easy to Use and Has a Pleasant, Natural Finish
Smoothes and Blends Into Skin, Leaving a Thin, Gloss
Has the Best Color That Applies Well Onto Skin
A Great Liquid Blush for Experts
Won't Fall Off Easily and Works for a Younger Look
|Japanese||コーセー アディクション チークポリッシュ||ACRO THREE エピック ミニ ダッシュ||エキップ SUQQU シマー リクイド ブラッシュ||資生堂 マジョリカ マジョルカ クリーム・デ・チーク||井田ラボラトリーズ キャンメイク ジューシーレディリキッドチーク|
|Amount||0.4 oz.||0.2 oz.||0.25 oz.||0.2 oz.||0.1 oz.|
|Color variation||8 shades||9 shades||5 shades||4 shades||3 shades|
|How it felt to use||3.8||4.8||3.4||3.1||4.0|
#11 Autumn Afternoon
|Japanese||コーセー アディクション チークポリッシュ|
|Color variation||8 shades|
|How it felt to use||3.8|
01 NA: Star Child
|Japanese||ACRO THREE エピック ミニ ダッシュ|
|Color variation||9 shades|
|How it felt to use||4.8|
|Japanese||エキップ SUQQU シマー リクイド ブラッシュ|
|Color variation||5 shades|
|How it felt to use||3.4|
|Japanese||資生堂 マジョリカ マジョルカ クリーム・デ・チーク|
|Color variation||4 shades|
|How it felt to use||3.1|
01 Rose Pop
|Japanese||井田ラボラトリーズ キャンメイク ジューシーレディリキッドチーク|
|Color variation||3 shades|
|How it felt to use||4.0|
Sweets Sweets Cushion Tint Cheek's cushion applicator makes it easy to spread the liquid blush on your face, but we found the texture to be quite watery. Maybe it's because of this that it had almost no durability.
The package is also slightly too large to be considered easily portable; the only saving graces of this product are its color quality and affordable price.
We were disappointed by how faint the color of Ayura Syrup Cheek was; it was hard to tell whether or not we were wearing it. If you apply too much, though, it can start to feel a little sticky. It also comes off quite easily with sweat and friction.
We put each of the 7 liquid blushes through a series of three tests. One test measured its finish, while the other two gauged its durability and its ease of use. Each product was scored on a scale of 0.1 to 5.0 in each category and also given an overall score.
Hair and makeup artist Fujiwara applied each product to a model and gauged its texture, its color, and how natural it looked.
In our tests, we found that products that had a juicy texture and didn't contain glitter or pearls received higher scores. They looked more natural on our skin, almost like we had just come out of a warm bath.
The top products were also blushes that were pink but not too pink. Too much of this hue can appear too young, so we think subtler pinks look more sophisticated.
A great liquid blush looks like your skin has been colored from the inside, like you just finished a hot bath. Their watery textures can also blend into some peoples' skin more easily than others, so check before you buy.
If your blush color is rather faint, I recommend using it as a base for cheek color!
Next, we checked to see how easily the blushes came off.
We applied each blush to synthetic skin, and then we dispensed a dropper of fake sweat (horse oil and water) onto each blush spot. Then, we dragged a tissue with a weight on it to see if it would rub off.
We were surprised at how durable most of the blushes were; unless you're someone that sweats a lot, you probably won't need to touch up your blush with most of the products we tested. However, we discovered that blushes with a watery texture came off easily.
Maybe the reason why these watery blushes weren't durable is because they don't adhere to skin very well. Either way, we wouldn't recommend liquid blushes with this kind of texture for particularly active or hot days.
We asked five of our editing staff to rate how it felt to use each blush.
They tested to see how easily the liquid blended, how easy the applicator tip was to use, and how portable it was. Their individual scores for each product were then averaged into a final score.
Our highest-rated products were easy to carry around and had an applicator tip that allowed for easy adjustment. Tips like the one featured in the image (or a "tip type" applicator) above allowed us to apply as much or as little of the juicy-textured blush as we wanted to, which makes them great for beginners as well.
Applicators with a larger tip that you can pat on your face were actually more difficult for us to use since it's easy to apply too much product. They also tended to make the container larger, so it wasn't easy to carry around.
Japan has so much to offer in terms of beauty products, and we've given you a rundown on which you should buy and which you should toss.
Author: Yukina Fujii/Translation: Shannon McNaught/Photos: Yuki Inagaki
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