• Top 43 Best Japanese Rice Crackers to Buy Online 2020 - Tried and True! 1
  • Top 43 Best Japanese Rice Crackers to Buy Online 2020 - Tried and True! 2
  • Top 43 Best Japanese Rice Crackers to Buy Online 2020 - Tried and True! 3
  • Top 43 Best Japanese Rice Crackers to Buy Online 2020 - Tried and True! 4
  • Top 43 Best Japanese Rice Crackers to Buy Online 2020 - Tried and True! 5

Top 43 Best Japanese Rice Crackers to Buy Online 2020 - Tried and True!

Our editors searched Japanese e-commerce sites (such as Rakuten, Amazon, and Yahoo! Shopping) for the best senbei, or rice crackers. We then chose the 43 most popular products and tested them.


We focused on three things: how rich their flavor was, how strong their fragrance was, and how hard they were in terms of texture. Our combined impressions averaged out to a final score of deliciousness. We then compiled everything we learned into a buying guide about and list of the best Japanese rice crackers available online.

  • Last updated: 01-09-2020
  • 1,867 views
Table of Contents

Top 43 Best Japanese Rice Crackers to Buy Online

We picked out 43 of the most popular products and tested them for the following: how flavorful they were, how hard they were, and how fragrant they were. Then we gave each rice cracker a final rating of 0.1-5.0 based on how delicious they were.


Then, based on how they performed on our tests, we graded and ranked the top 43 Japanese rice crackers available online.


※Japanese prices for some of the products are given; they’ve merely been converted into USD for easy viewing.

1
Japanese亀田製菓ハッピーターン
Amount per bag4.2 oz
Calories23 calories
TypeHand-grilled
Flavor"Happy Powder"
Overall score4.5
2
Japanese越後製菓ふんわり名人 きなこ餅
Amount per bag2.6 oz
Calories69 calories
TypeHand-grilled
FlavorKinako
Overall score4.4
3
Japanese天乃屋歌舞伎揚
Amount per bag15 crackers
Calories63 calories
TypeFried
FlavorSweet soy sauce
Overall score4.0
4

Kameda SeikaTsu no Yakiebi

$4.90

Japanese亀田製菓通の焼き海老
Amount per bag2.5 oz
Calories51 calories
TypeHand-grilled
FlavorSweet shrimp
Overall score4.0
5
Japanese亀田製菓亀田の柿の種
Amount per bag7.05 oz
Calories157 calories
TypeHand-grilled
FlavorSoy sauce
Overall score3.9
6
Japanese亀田製菓ぽたぽた焼
Amount per bag20 crackers
Calories53 calories
TypeHand-grilled
FlavorSweet soy sauce
Overall score3.9
7
Japanese三幸製菓おかき餅
Amount per bag12 crackers
Calories430 calories (per 3.5 oz)
TypeHand-grilled
FlavorSeaweed and soy sauce
Overall score3.9
8

7 ElevenRich Cheese Rice Crackers

$1.17

Japaneseセブンイレブン濃厚チーズ煎餅
Amount per bag2.2 oz
Calories300 calories
TypeHand-grilled
FlavorCheese
Overall score3.8
9
Japanese亀田製菓海老のりあられ
Amount per bag2.6 oz
Calories51 calories
TypeHand-grilled
FlavorShrimp salad and seaweed with soy sauce
Overall score3.8
10
Kameda Seika Ume no Kamaki 1

Kameda SeikaUme no Kamaki

$4.76

Japanese亀田製菓梅の香巻
Amount per bag16 crackers
Calories11 calories
TypeHand-grilled
FlavorUme
Overall score3.7
11
Sanko Seika Shrimp Rice Crackers 1

Sanko SeikaShrimp Rice Crackers

$6.59

Japanese三幸製菓三幸の海老せん
Amount per bag18 crackers
Calories497 calories (per 3.5 oz)
TypeHand-grilled
FlavorShrimp
Overall score3.7
12
Japanese三幸製菓丸大豆せんべい
Amount per bag11 crackers
Calories450 calories (per 3.5 oz)
TypeHand-grilled
FlavorSoy sauce
Overall score3.7
13

Kameda SeikaCurry Rice Crackers

$3.17

Japanese亀田製菓亀田のカレーせん
Amount per bag18 crackers
Calories41 calories
TypeHand-grilled
FlavorCurry
Overall score3.6
14
Japanese三幸製菓焼えび煎餅
Amount per bag12 crackers
Calories427 calories (per 2.5 oz)
TypeHand-grilled
FlavorShrimp
Overall score3.6
15
Japanese三幸製菓雪の宿 サラダ
Amount per bag24 crackers
Calories460 calories (per 3.5 oz)
TypeHand-grilled
FlavorSweet salt
Overall score3.6
16

Kuriyama BeikaHoshi Tabeyo Rice Crackers

Salt Flavor

$2.49

Japanese栗山米菓星たべよ しお味
Amount per bag22 crackers
Calories37.2 calories
TypeHand-grilled
FlavorSalt
Overall score3.6
17

Kuriyama BeikaBakauke Rice Cracker Assortment

$6.68

Japanese栗山米菓ばかうけアソート
Amount per bag40 crackers
Calories(depends on the cracker)
TypeHand-grilled and fried
FlavorCream of corn soup, seaweed and soy sauce, sesame and soy sauce, cheese, mild curry
Overall score3.6
18
Japaneseマスヤおにぎりせんべい
Amount per bag3.8 oz
Calories517 calories
TypeHand-grilled
FlavorSoy sauce
Overall score3.5
19
Japanese亀田製菓サラダうす焼
Amount per bag3 oz
Calories517 calories
TypeHand-grilled
FlavorSoy sauce
Overall score3.5
20
Japaneseセブンイレブンひねり揚
Amount per bag3.2 oz
Calories484 calories
TypeFried
FlavorSalt
Overall score3.5
21

Kuriyama BeikaTanita Shokudo Supervisor's Rice Crackers

Almond Flavor

$7.51

Japanese栗山米菓タニタ食堂監修のおせんべい(アーモンド)
Amount per bag3.4 oz
Calories66.8 calories
TypeHand-grilled
FlavorSweet salt
Overall score3.4

Compare the Best Japanese Rice Crackers

Image
1
Kameda Seika Happy Turn Rice Crackers 1

Kameda Seika

2
Echigo Seika Funwari Meijin Kinako Mochi 1

Echigo Seika

3
Amanoya Kabuki-age 1

Amanoya

4
Kameda Seika Tsu no Yakiebi 1

Kameda Seika

5
Kameda Seika Kameda no Kakinotane 1

Kameda Seika

6
Kameda Seika Pota Pota Yaki 1

Kameda Seika

7
Sanko Seika Okaki Mochi 1

Sanko Seika

8
7 Eleven Rich Cheese Rice Crackers 1

7 Eleven

9
Kameda Seika Ebi Nori Arare 1

Kameda Seika

10
Kameda Seika Ume no Kamaki 1

Kameda Seika

11
Sanko Seika Shrimp Rice Crackers 1

Sanko Seika

12
Sanko Seika Marudaizu Rice Crackers 1

Sanko Seika

13
Kameda Seika Curry Rice Crackers 1

Kameda Seika

14
Sanko Seika Yakiebi Rice Crackers 1

Sanko Seika

15
Sanko Seika Yuki no Yado 1

Sanko Seika

16
Kuriyama Beika Hoshi Tabeyo Rice Crackers 1

Kuriyama Beika

17
Kuriyama Beika Bakauke Rice Cracker Assortment 1

Kuriyama Beika

18
Masuya Onigiri Rice Crackers 1

Masuya

19
Kameda Seika Usuyaki 1

Kameda Seika

20
7 Eleven Hineriage 1

7 Eleven

21
Kuriyama Beika Tanita Shokudo Supervisor's Rice Crackers 1

Kuriyama Beika

Name

Happy Turn Rice Crackers

Funwari Meijin Kinako Mochi

Kabuki-age

Tsu no Yakiebi

Kameda no Kakinotane

Pota Pota Yaki

Okaki Mochi

Rich Cheese Rice Crackers

Ebi Nori Arare

Ume no Kamaki

Shrimp Rice Crackers

Marudaizu Rice Crackers

Curry Rice Crackers

Yakiebi Rice Crackers

Yuki no Yado

Hoshi Tabeyo Rice Crackers

Bakauke Rice Cracker Assortment

Onigiri Rice Crackers

Usuyaki

Hineriage

Tanita Shokudo Supervisor's Rice Crackers

FeaturesThe Very Best Japanese Rice...The Softest Rice Crackers T...The Best Fried Rice CrackerThe Best Shrimp-flavored Ri...The Best Rice Cracker Snack...The Best Sweet Soy Sauce-fl...The Best-Tasting Crunchy Ri...The Perfect Balance of Chee...The Best Pack of Two FlavorsThe Best Pickled Plum Rice ...The Best Soft Shrimp Rice C...The Best Black Bean Rice Cr...A Spicy Rice Cracker That's...A Tasty and Flavorful Shrim...A Deliciously Sweet and Sal...A Great Rice Cracker for KidsThe Rice Crackers with the ...A Cute and Fluffy Rice CrackerA Thin, Crispy, and Filling...A Great Fried Rice Cracker ...A Great Rice Cracker for a ...
Price$4.20$6.80$3.32$4.90$6.00$4.32$1.59$1.17$21.96$4.76$6.59$5.40$3.17$1.45$4.99$2.49$6.68$4.81$1.11$1.00$7.51
Japanese亀田製菓ハッピーターン越後製菓ふんわり名人 きなこ餅天乃屋歌舞伎揚亀田製菓通の焼き海老亀田製菓亀田の柿の種亀田製菓ぽたぽた焼三幸製菓おかき餅セブンイレブン濃厚チーズ煎餅亀田製菓海老のりあられ亀田製菓梅の香巻三幸製菓三幸の海老せん三幸製菓丸大豆せんべい亀田製菓亀田のカレーせん三幸製菓焼えび煎餅三幸製菓雪の宿 サラダ栗山米菓星たべよ しお味栗山米菓ばかうけアソートマスヤおにぎりせんべい亀田製菓サラダうす焼セブンイレブンひねり揚栗山米菓タニタ食堂監修のおせんべい(アーモンド)
Amount per bag4.2 oz2.6 oz15 crackers2.5 oz7.05 oz20 crackers12 crackers2.2 oz2.6 oz16 crackers18 crackers11 crackers18 crackers12 crackers24 crackers22 crackers40 crackers3.8 oz3 oz3.2 oz3.4 oz
Calories23 calories69 calories63 calories51 calories157 calories53 calories430 calories (per 3.5 oz)300 calories51 calories 11 calories497 calories (per 3.5 oz)450 calories (per 3.5 oz)41 calories427 calories (per 2.5 oz)460 calories (per 3.5 oz)37.2 calories(depends on the cracker)517 calories517 calories484 calories66.8 calories
TypeHand-grilledHand-grilledFriedHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilledHand-grilled and friedHand-grilledHand-grilledFriedHand-grilled
Flavor"Happy Powder"KinakoSweet soy sauceSweet shrimpSoy sauceSweet soy sauceSeaweed and soy sauceCheeseShrimp salad and seaweed with soy sauceUmeShrimpSoy sauceCurryShrimpSweet saltSaltCream of corn soup, seaweed and soy sauce, sesame and soy sauce, cheese, mild currySoy sauceSoy sauceSaltSweet salt
Overall score4.54.44.04.03.93.93.93.83.83.73.73.73.63.63.63.63.63.53.53.53.4
Link

Products That Didn't Make the Cut

And why they didn't quite make it.

Not Bad, but Not Amazing

Not Bad, but Not Amazing

We didn't have any particular issues with these rice crackers, but we weren't blown away by them either. Kameda Seika's Seaweed-wrapped Rice Crackers are a good snack to pair with tea, but we were left wanting something with a bit more oomph when we tested them.


Kameda Seika's Soft Salad Rice Crackers have been popular for ages, but we think their grainy texture makes them taste a bit cheap despite their decent flavoring. Family Mart's Twice-grilled Soy Sauce Rice Crackers gave us a similar impression (though more on the hard side than the grainy side).


We didn't find anything particularly special about Aeon Top Value's Soft Rice Crackers (Salt), but their mild flavoring and nice crisp would make them great for those watching their sodium intake.

Not Made for Everyone

Not Made for Everyone

We think the best rice crackers are suited for anyone's taste, but Muji's Black Pepper Rice Crackers had a distinct spicy kick that wouldn't be suited for those with sensitive tongues or for kids; at least they go great with alcohol. We also thought Bourbon's Cheese Okaki would go great with beer or wine, but the processed cheese flavor may put some off.


In terms of flavor, we thought Iwatsuka Seika's Niigata Moist Rice Crackers had a sweet amazake flavor better suited for adults, and Kingodo's Olive Oil and Salt Rice Crackers (Herb and Vinegar) had a flavor that was a bit too Western for those looking for an authentic Japanese rice cracker experience.


Those looking for a squishy mochi texture will like Iwatsuka Seika's Niigata Moist Okaki, while those looking for a crunchy okaki texture will enjoy their Inaka no Okaki (Salt). And if you've got a thing for sweet soy sauce? Give Muji's Soy Sauce Fried Rice Crackers a try.

Iffy Flavor

Iffy Flavor

Some rice crackers had a flavor that didn't quite sit right with us, but maybe you'll think differently. We thought the sweet and powdery texture of Iwatsuka Seika's Aji Shirabe would satisfy those looking for something sweet but lacking for those seeking salt to balance it out.


If you're looking for something oily, then you may discover a satisfaction our testers failed to find in Higano Seika's Mottainai Honpo Moist Rice Crackers or Kameda Seika's Katabutsu. We should warn you that both are a bit lacking in the flavor department, though.

Not a Great Texture

Not a Great Texture

Arguably, the texture of a good rice cracker matters as much as its taste. Kameda Seika's Teshioya and Eda no Kodawari rice crackers are pretty hard and crunchy, so if you don't have a lot of jaw strength, we wouldn't recommend them.


On the other end of the spectrum, we found Sanko Seika's Niigata Shikomi Light Salt Flavor and Salad Rice Crackers too light and soft to leave an impression. We weren't pleased by the lack of crunch or crisp from Kameda Seika's Magari Rice Crackers, and the unique rice grain-like texture of Kaldi Coffee Farm's Moheji Okoge Rice Crackers fell apart in our mouth.

A Little Too Light on Flavor

A Little Too Light on Flavor

When you see a flavor written on a bag of rice crackers, you expect it to have that flavor. We didn't have much of a black bean impression from Iwatsuka Seika's Black Bean Rice Crackers, but it does have a pleasing texture. As for the classic Nakamura Seika's Cheese Arare, we found barely any of the punch of cheese flavor that we were expecting.

How We Tested the Rice Crackers

How We Tested the Rice Crackers

The way we tested these is pretty simple: we sat our testers down, tried each rice cracker, compared our thoughts and scores, then gave it a final score as to how delicious it was.

How We Tested the Rice Crackers

We found that rice crackers with a softer texture tended to score higher, as well as those with a sweet and salty flavor.

How to Choose Rice Crackers - Buying Guide

Here are five big things to look out for.

① Choose a Flavor That You'll Enjoy

① Choose a Flavor That You'll Enjoy

This one may seem a bit obvious, but rice crackers are usually found in a set of similar flavors. Decide whether you want a salty soy sauce flavor or a seaweed flavor; or maybe you want something with hints of sesame, herbs, or spice.


Children usually find mild flavors like salt or shrimp easy to eat, so if you're buying for them and you're not sure what to get, those are good options to consider. If you're only shopping for yourself, though, don't be afraid to get a little adventurous!

② Decide on a Texture

Are you in the mood for a good crunch, or are you looking for something that will melt in your mouth?

② Decide on a Texture

Thick-grilled rice crackers or hard rice crackers will give your jaws a satisfying crunch. It doesn't take much to fill up your stomach, so they'd be good for those on a diet.

② Decide on a Texture

Salad-type and fried rice crackers tend to be softer in texture. There are also okaki, which have more of a melty aftertaste than other types of rice crackers.

② Decide on a Texture

You can also find fluffy and chewy moist-type rice crackers, which are great for those who can't chew food very well. There isn't as much of a flavor or brand variety of this type, but if you're in Japan, you can find at least one type in most stores.

③ Individual Packaging is Great for Transportation or Longer Shelf Life

③ Individual Packaging is Great for Transportation or Longer Shelf Life

While those who are trying to cut down on plastic waste may cringe at the thought of individually-packaged rice crackers, those who are constantly on the go or like to space out their rice cracker binges will appreciate them. If storage or portability isn't an issue for you, there are plenty of bag-type snacks as well.

④ Don't Pass up Broken Rice Crackers if You're on a Budget

④ Don't Pass up Broken Rice Crackers if You're on a Budget

If you don't really care whether your crackers are in one piece or ten, there are places that sell broken rice crackers at a noticeably cheaper price than whole crackers. They're easier to eat and they're often available in the same popular flavors as whole rice crackers. Keep an eye out for them when you shop!

⑤ For Gifting: Pay Attention to the Packaging and Expiration Date

⑤ For Gifting: Pay Attention to the Packaging and Expiration Date

It's not unheard of at all to give rice crackers as a gift in Japan, especially if it comes in an aesthetically pleasing packaging. Box-type or can-type crackers give the impression, "These are not your run-of-the-mill rice crackers," so you should consider these when you want to give a particularly nice present. There are also smaller bags available for individual gifts; browse sites to see what's available.

⑤ For Gifting: Pay Attention to the Packaging and Expiration Date

And you know there's nothing more embarrassing than giving someone a snack that's already expired or well on its way to going bad, so when you read product descriptions, make sure they keep a fresh stock.

Summary

We rounded up members from our editing department, purchased the 43 most popular Japanese rice crackers, and taste tested them all.


We learned that the best of the best rice crackers have a soft texture as well as a perfect balance of sweet and salty flavors. Ultimately, your own tastes will help you find your perfect rice cracker, but we hope we've given you a good place to start your search.

Author: Rio Sasaki/Translation: Shannon McNaught

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