• Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True! 1
  • Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True! 2
  • Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True! 3
  • Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True! 4
  • Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True! 5

Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best face creams. We then chose the 17 most popular products and tested them.

We focused on three things: how moisturizing it was, how it felt to use, and what ingredients it contained. We then compiled everything we learned into a buying guide about and list of the best Japanese face creams available online.
  • Last updated: 01-09-2020
  • 1,867 views
Table of Contents

Top 17 Best Japanese Face Creams to Buy Online

We picked out 17 of the most popular products and tested them for the following: how moisturizing it was, how it felt to use, and what’s inside.
Then, based on how they performed on our tests, we graded and ranked the top 17 Japanese face creams available online.
※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.
Japanese資生堂 エッセンシャルイネルジャ モイスチャライジングクリーム
EffectsMoisturizing
Amount1.8 oz
Moisturizing5.0
TypeCream
How it felt to use3.7
ScentLight floral scent
Ingredients2.5
Moisturizing ingredientsDPG, glycerin, sodium acetylated hyaluronate, etc.
Overall score4.3

2. Matsuyama Hadauru Moisturizing Cream

$16.18

Japanese松山油脂 肌をうるおす保湿クリーム
EffectsMoisturizing
Amount1.8 oz
Moisturizing4.5
TypeCream
How it felt to use3.8
ScentUnscented
Ingredients5.0
Moisturizing ingredientsGlycerin; BG; squalane; ceramides 1, 2, 3, 5, and 6; etc.
Overall score4.3
Japaneseカネボウ化粧品<br>カネボウ フレッシュ デイ クリーム
EffectsMoisturizing
Amount1.6 oz
Moisturizing5.0
TypeCream
How it felt to use3.2
ScentMorning garden
Ingredients2.5
Moisturizing ingredientsDPG, glycerin, squalane, BG, etc.
Overall score4.2

4. Obagi Derma Power X Stem Lift Cream

$149.62

Japaneseロート製薬オバジ ダーマパワーX ステムリフト クリーム
EffectsMoisturizing, aging care
Amount1.8 oz
Moisturizing4.5
TypeCream
How it felt to use3.5
ScentNot listed
Ingredients3.5
Moisturizing ingredientsGlycerin, squalane, BG, collagen, caprooyl tetrapeptide-3, etc.
Overall score4.1

5. Kanebo freeplus Watery Cream

$28.85

Japaneseカネボウ化粧品<br>フリープラス ウォータリークリーム
EffectsMoisturizing
Amount1.8 oz
Moisturizing4.5
TypeCream
How it felt to use2.5
ScentUnscented
Ingredients3.0
Moisturizing ingredientsGlycerin, BG, DPG, squalane, niacinamide, etc.
Overall score3.8

6. Kiku Masamune Japanese Sake Cream

$14.86

Japanese菊正宗酒造 菊正宗 日本酒のクリーム
EffectsMoisturizing
Amount5.3 oz
Moisturizing4.5
TypeCream
How it felt to use2.5
ScentJapanese sake
Ingredients3.0
Moisturizing ingredientsGlycerin, glutamic acid, squalane, arginine, leucine, etc.
Overall score3.8
JapaneseP&GプレステージSK-II R.N.A パワー ラディカル ニュー エイジ
EffectsMoisturizing, aging care
Amount1.7 oz
Moisturizing3.5
TypeCream
How it felt to use3.7
ScentNot listed
Ingredients3.3
Moisturizing ingredientsGalactomyces ferment filtrate (PITERA™), glycerin, niacinamide, BG, etc.
Overall score3.5
Japanese石澤研究所毛穴撫子 お米のクリーム
EffectsMoisturizing
Amount1.1 oz
Moisturizing3.5
TypeCream
How it felt to use3.7
ScentUnscented
Ingredients3.2
Moisturizing ingredientsGlycerin, squalane, lecitine, DPG, hyaluronic acid, etc.
Overall score3.5

9. Mic Cosmo White Label Luxurious Placenta Whitening Cream

$10.12

Japaneseミックコスモホワイトラベル 贅沢プラセンタのもっちり白肌クリーム
EffectsMoisturizing, whitening
Amount2.1 oz
Moisturizing3.5
TypeCream
How it felt to use3.0
ScentUnscented
Ingredients3.0
Moisturizing ingredientsGlycerin, BG, hyaluronic acid, squalane, hydrolyzed collagen, etc.
Overall score3.3

Products That Didn’t Make the Cut

And why they didn’t quite make it.

Not Bad, but Not Amazing

Not Bad, but Not Amazing

While we didn’t find much displeasing about Muji’s Moisturising Cream, but we weren’t blown away by it either. However, it covered all the basics in moisturizing, texture, and ingredients. We also felt this way about Bee Honey’s Ettoh Cream, though it did have the added bonus of a pleasing honeysuckle scent.

Not a Pleasing Texture

Not a Pleasing Texture

If you want your face cream to have a really nice texture, you may want to steer clear of Locobase Repair Cream, which has a pretty stiff texture. What’s more, it also felt like we were smothering our skin when we blended it in.

Decencia Tsutsumu Face Cream and Chifure Moisture Cream weren’t quite as bad, but we noticed a distinctly heavy characteristic in the creams that made us unable to fall in love with them.

Lacking in the Moisturizing Department

Lacking in the Moisturizing Department

While we applauded Shiseido’s White Lucent Brightening Gel Cream on its whitening powers, we felt it could have done a better job at moisturizing our skin. LuLuLun Moist Gel Cream also didn’t provide as much moisture as other face creams, but it would be great in summer or for oily skin.

Tsuda Seiko’s Skin Barrier Cream has a ton of moisturizing ingredients, but it doesn’t do a great job of moisturizing skin all the way up to the surface. It definitely penetrates pores, but our test cucumber was left looking pretty dry on the top.

How We Tested the Face Creams

We put the 17 most popular face creams through three tests, each designed to gauge a different factor. One was to measure its moisturizing potential, and two were to gauge how it felt to use and how many good ingredients were inside.

Test ① Moisturizing Potential

Test ① Moisturizing Potential
To measure how much moisture a face cream would provide to our skin and help retain it, we applied a small amount of face cream to half of a sliced cucumber. After 6 hours, we removed the face cream and assessed the final results: how moist it was, how soft it was, and what color it was.
In the end, we found that creams with a watery texture provided more moisture to our skin than thick or tough creams.

Test ② How it Felt to Use

Test ② How it Felt to Use
Next, we asked 4 testers to rate how the face creams’ textures felt when spread on their skin, what kind of scent they had, and how easy it was to use the packaging. The resulting score is an average of their evaluations.

Test ③ Ingredients

Test ③ Ingredients
We evaluated the ingredients score based on how many good ingredients were inside rather than how many ingredients are “bad” for your skin. These include ceramides, amino acids, hyaluronic acid, squalane, BG, DPG, and more; they are further explained in the buying guide that comes next.

How to Choose a Face Cream – Buying Guide

Here are three big things to look out for.

① Look for a Face Cream with Plenty of Moisturizing Ingredients

① Look for a Face Cream with Plenty of Moisturizing Ingredients
We’re stating the obvious: you want a face cream that’s moisturizing. But how do you know it’s moisturizing? The key is to look at the ingredients; though some products may have a lot of plant-based ingredients or original ingredients that contribute to its moisturizing capabilities, most products will use the same beneficial ingredients.
Along with things like BG and DPG, here are some ingredients you should look out for:
・セラミド (ceramide)
・プロテオグリカン (proteoglycan)
・スフィンゴ糖脂質 (glycosphyngolipid)
・ヒアルロン酸 (hyaluronic acid)
・アミノ酸種 (amino acids)
・スクワラン (squalane)
・コラーゲン (collagen)
・グリセリン (glycerin)

② Choose a Face Cream with Your Preferred Scent and Texture

② Choose a Face Cream with Your Preferred Scent and Texture
No matter how moisturizing a face cream is, you’re probably not going to use it if you don’t like the texture or smell. If you’re going to be using a face cream everyday, think about what kind of texture, scent, and packaging would make you want to use it everyday.
Shopping online can make it difficult to test out these factors before actually purchasing them, so make sure to read reviews.

③ Check out the Extra Intended Effects

③ Check out the Extra Intended Effects
Face cream is normally the last step in your skin care routine, so you’ll want to end on a high note. Different face creams have different intended effects, so it’s a good idea to consider what’s lacking in your skincare routine that you would like to be in your face cream.
This could mean looking for a face cream that’s suited for dry skin or one that has whitening effects. Check labels thoroughly to discover the intended effects of your face cream.

Summary

We rounded up members from our editing department, purchased the 17 most popular Japanese face creams, and tested them all.
We learned that the best of the best face creams tend to have a watery texture and have a ton of beneficial ingredients like hyaluronic acid, ceramides, amino acids, and more. Your personal preference will ultimately decide what kind of scent and texture you want in your face cream, but hopefully we’ve given you a good place to start your search.

Related Articles

Popular Articles

  • Top 10 Best Japanese Hair Dyes in 2020 - Tried and True! (Kao Liese, Palty, and More)
    Top 10 Best Japanese Hair Dyes in 2020 - Tried and True! (Kao Liese, Palty, and More)
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How vivid the color was2. How gentle on hair the dye was3. How long the color lastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff, especially Liese Prettia Bubble Hair Color (our number one pick). If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    29,219 views
  • Top 10 Best Eco-Friendly Razors in 2020 (Merkur, Vikings Blade, and More)
    Top 10 Best Eco-Friendly Razors in 2020 (Merkur, Vikings Blade, and More)
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, all that waste can really add up if you shave a few times a week.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end, we’ve also got a list of our 10 favorites to get you started on your search, including our top pick, Merkur's Futur Adjustable Double Edge Safety Razor!
    Cosmetics and skincare
    26,947 views
  • Top 23 Best Japanese Whitening Serums in 2020 - Tried and True! (Haku, SK-II, and More)
    Top 23 Best Japanese Whitening Serums in 2020 - Tried and True! (Haku, SK-II, and More)
    It’s a buzzword in Japan: translucence. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In the Western world, think "glow" or "dewy finish." In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening serums, essences, and ampoules.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 24 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules. See why we picked Chifure's Whitening Essence VC as our top choice and more!
    Cosmetics and skincare
    25,132 views
  • Top 23 Best Japanese Moisturizers in 2020 - Tried and True! (Minon, FANCL, and More)
    Top 23 Best Japanese Moisturizers in 2020 - Tried and True! (Minon, FANCL, and More)
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products, and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 23 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.
    Cosmetics and skincare
    23,749 views
  • Top 26 Best Japanese Toners in 2020 - Tried and True! (Minon, Fancl, and More)
    Top 26 Best Japanese Toners in 2020 - Tried and True! (Minon, Fancl, and More)
    The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 26 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:1. Application (How It Feels on Skin)2. HydrationThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
    Cosmetics and skincare
    12,699 views
  • Top 31 Best Japanese Cleansing Oils to Buy Online 2020 - Tried and True!
    Top 31 Best Japanese Cleansing Oils to Buy Online 2020 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing oils. We then chose the 31 most popular products and tested them for the following:1. Cleansing Power2. Hydration (that is, how hydrated your skin is after cleansing)3. IngredientsWe also consulted a researcher about options for folks with sensitive skin and rounded out the article with tips on how to use and wash off cleansing oils. What we ended up with was a definitive list of and buying guide about the best Japanese cleansing oils available online (and in drugstores).
    Cosmetics and skincare
    9,184 views
  • Nivea Rich Care & Color Lip Review - mybest
    Nivea Rich Care & Color Lip Review - mybest
    Nivea Rich Care &amp; Color Lip is the talk of the town thanks to its ability to both color and protect your lips from harmful UV rays. Amid its rave reviews were claims that the color actually wasn't that great or that it was unnatural-looking and sticky. We wanted to test this out for ourselves, so we purchased it and put it to the test. Here's what we learned.
    Cosmetics and skincare
    591 views
  • Popular Item Lists

    Search by Category