• 18 Best Tried and True Japanese Salon Shampoos in 2022 (Demi, Cota, and More) 1
  • 18 Best Tried and True Japanese Salon Shampoos in 2022 (Demi, Cota, and More) 2
  • 18 Best Tried and True Japanese Salon Shampoos in 2022 (Demi, Cota, and More) 3
  • 18 Best Tried and True Japanese Salon Shampoos in 2022 (Demi, Cota, and More) 4
  • 18 Best Tried and True Japanese Salon Shampoos in 2022 (Demi, Cota, and More) 5

18 Best Tried and True Japanese Salon Shampoos in 2022 (Demi, Cota, and More)

If you're looking to solve your hair worries with a gentle and thorough cleansing shampoo, you might want to look at salon shampoos. They're formulated to be used at salons and for hair care experts, but you can also find them sold at specific stores and online. That's why our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best salon shampoo. We then chose the 18 most popular products and tested for the following:

  1. How it felt to use
  2. How gentle it was (hypoallergenic)
  3. Lather
  4. Hair texture (smoothness)
  5. Cleansing power

We consulted a researcher and talked about formulas–which would be the mildest and which would be the most effective? We also discussed the characteristics of different surfactants, including amino acids and sulfates, as well as nourishing ingredients and unnecessary additives. We then compiled everything we learned into a buying guide about and list of the best Japanese salon shampoos available online.

Featured in this article

Tetsuo Inoue
mybest US Editors
  • Last updated: 05-19-2022
Table of Contents

What's a Salon Shampoo?

What's a Salon Shampoo?

A salon shampoo is pretty self-explanatory. It's a shampoo that they usually don't sell on the market and ones that are usually used in hair salons. They're a bit pricier than commercial shampoos, but they're usually formulated to be gentler on the hair and scalp.


There are plenty of options full of great ingredients that can treat dry, damaged hair, or other sorts of worries you may have about your hair. With a salon shampoo, you can expect a lot more care for your hair.


Since these are products that are usually ordered by professionals who have training and understand how to treat certain types of hair, you might have to be worried about counterfeits. However, buying salon shampoos online or through specific stores that stock them is cheaper than buying them from a salon.

Compare the Best Japanese Salon Shampoos

Image
1
LaClair  eau M Shampoo 1

LaClair

2
COTA  i CARE 1 Shampoo 1

COTA

3
hoyu PROMASTER  Color Care Cool 1

hoyu PROMASTER

4
Demi  MILLEUM Shampoo 1

Demi

5
cocuu  Slow Shampoo 1

cocuu

6
Sunnyplace nano suppli Cleansing Shampoo 1

Sunnyplace

7
LebeL IAU  Cleansing Relaxment Shampoo 1

LebeL IAU

8
napla N.  Shea Shampoo 1

napla N.

9
FIOLE F Protect Shampoo 1

FIOLE

10
Cota Sera Shampoo 1

Cota Sera

Name

eau M Shampoo

i CARE 1 Shampoo

Color Care Cool

MILLEUM Shampoo

Slow Shampoo

nano suppli Cleansing Shampoo

Cleansing Relaxment Shampoo

Shea Shampoo

F Protect Shampoo

Shampoo

Features

Mild Betains and Botanical Extracts Gently Cleanse and Nourish Damaged, Brittle Hair

This Formula Leaves Tangled or Hopelessly Damaged Hair Silky

A Refreshing Shampoo Thoroughly Cleanses Hair but Doesn't Strip It

Gentle Ingredients That Smooth Out Kinks and Nurture Hair

Hydrate Your Hair With Botanical Oils That Impart Shine and Moisture

Keeps Hair Sleek and Really Cleanses on a Budget

A Mild Shampoo That Feels Amazing to Use

Gentle and as Moisturizing as It Claims

A Well-Balanced, Mild, and Cleansing Shampoo

A Mild Dandruff-Fighting Shampoo Meant to Cleanse Your Scalp

Price$15.39$39.44$30.66$23.40$20.88$14.91$17.27$22.64$12.70$91.33
Japaneseラクレア オー シャンプー Mコタ アイケア シャンプー 1hoyu プロマスター カラーケア クールデミ ミレアム シャンプーcocuu スロウ シャンプーサニープレイスナノサプリ クレンジングシャンプー ウーロンルベル イオ クレンジング リラックスメントナプラエヌドット シアシャンプーフィオーレ F.プロテクト ヘアシャンプー ベーシックタイプコタセラ シャンプー
ScentLavenderFloral MintOrange & PatchouliCitrusRose & Leafy GreensWhite FloralLeafy Greens
BenefitsElastic and moisturized hairLight, sleek hairConditioning, color Preservation after DyeingMoistureScalp careHydrated scalp and sleek hairMoistureMedicated scalp care
How it felt to use4.83.53.13.13.63.44.83.63.03.5
Hypoallergenic5.05.05.05.05.03.03.55.04.25.0
Lather3.03.53.54.03.55.04.03.53.04.0
Hair texture4.05.04.05.04.05.04.04.03.02.0
Cleansing power1.02.64.62.32.65.01.32.53.81.8
Overall score4.04.04.04.04.03.93.83.63.43.7
Link

18 Best Japanese Salon Shampoos

To test the shampoos, we analyzed their ingredients and ran the shampoos through tests to check for mildness. We also rated their effect on hair texture, how faithful their scents were to the real deal, and judged the full shampoo experience. Based on how they performed in our tests, we rated the top 18 Japanese salon shampoos available online. 

※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.
1

LaClair eau M Shampoo

6.7 oz.

$15.39

Japaneseラクレア オー シャンプー M
Scent
BenefitsElastic and moisturized hair
How it felt to use4.8
Hypoallergenic5.0
Lather3.0
Hair texture4.0
Cleansing power1.0
Overall score4.0
2

COTA i CARE 1 Shampoo

10.1 oz.

$39.44

Japaneseコタ アイケア シャンプー 1
ScentLavender
BenefitsLight, sleek hair
How it felt to use3.5
Hypoallergenic5.0
Lather3.5
Hair texture5.0
Cleansing power2.6
Overall score4.0
3

hoyu PROMASTER Color Care Cool

20.3 oz.

$30.66

Japanesehoyu プロマスター カラーケア クール
ScentFloral Mint
BenefitsConditioning, color Preservation after Dyeing
How it felt to use3.1
Hypoallergenic5.0
Lather3.5
Hair texture4.0
Cleansing power4.6
Overall score4.0
4

Demi MILLEUM Shampoo

27.1 oz.

$23.40

Japaneseデミ ミレアム シャンプー
Scent
Benefits
How it felt to use3.1
Hypoallergenic5.0
Lather4.0
Hair texture5.0
Cleansing power2.3
Overall score4.0
5

cocuu Slow Shampoo

8.5 ml.

$20.88

Japanesecocuu スロウ シャンプー
ScentOrange & Patchouli
BenefitsMoisture
How it felt to use3.6
Hypoallergenic5.0
Lather3.5
Hair texture4.0
Cleansing power2.6
Overall score4.0
6

Sunnyplacenano suppli Cleansing Shampoo

Oolong, 33.8 oz.

$14.91

Japaneseサニープレイスナノサプリ クレンジングシャンプー ウーロン
ScentCitrus
BenefitsScalp care
How it felt to use3.4
Hypoallergenic3.0
Lather5.0
Hair texture5.0
Cleansing power5.0
Overall score3.9
7

LebeL IAU Cleansing Relaxment Shampoo

6.8 oz.

$17.27

Japaneseルベル イオ クレンジング リラックスメント
ScentRose & Leafy Greens
BenefitsHydrated scalp and sleek hair
How it felt to use4.8
Hypoallergenic3.5
Lather4.0
Hair texture4.0
Cleansing power1.3
Overall score3.8
8

napla N. Shea Shampoo

Moisture, 10.1 oz.

$22.64

Japaneseナプラエヌドット シアシャンプー
ScentWhite Floral
BenefitsMoisture
How it felt to use3.6
Hypoallergenic5.0
Lather3.5
Hair texture4.0
Cleansing power2.5
Overall score3.6
9

FIOLEF Protect Shampoo

Basic, 10.1 oz.

$12.70

Japaneseフィオーレ F.プロテクト ヘアシャンプー ベーシックタイプ
Scent
Benefits
How it felt to use3.0
Hypoallergenic4.2
Lather3.0
Hair texture3.0
Cleansing power3.8
Overall score3.4
10

Cota SeraShampoo

27.1 oz.

$91.33

Japaneseコタセラ シャンプー
ScentLeafy Greens
BenefitsMedicated scalp care
How it felt to use3.5
Hypoallergenic5.0
Lather4.0
Hair Texture2.0
Cleansing power1.8
Overall Score3.7

Products That Didn't Make the Cut

And why they didn't quite make it.

Cleanses Perhaps Too Well–Leaves Hair Squeaky and Tangled

Cleanses Perhaps Too Well–Leaves Hair Squeaky and Tangled

LebeL’s Natural Hair Soap with Marigold was an effective cleanser but contained ingredients that weren’t particularly mild, in fact, it was stripping. Locks tangled and felt so squeaky clean that we weren’t able to run our fingers through them. Plus, the coloring of the shampoo was made from tar-based dyes.


Likewise, Loretta’s Mainichi no Sukkiri Shampoo and Milbon Aujua’s Aging Hair Care Time Surge Shampoo received only around 2.0 points on mildness but near-perfect scores for cleansing. Both formulas featured sulfates as surfactants, so we hesitate to recommend them for regular use.

Ingredients are Gentle but Cleansing Power Sub-Par

Ingredients are Gentle but Cleansing Power Sub-Par

product’s shampoo was the opposite; the mild ingredients earned it a score of 4.0; however, it got just 1.3 points for cleansing power. It didn’t lather either, so we honestly didn’t feel like we were washing our hair.

Doesn’t Excel in Cleansing Power but isn’t That Gentle Either

Doesn’t Excel in Cleansing Power but isn’t That Gentle Either

Abreeze’s Natural Organic Shampoo wasn’t particularly gentle nor effective; it earned 2.5 and 3.0 points for mildness and cleansing power, respectively. However, it did get 4.0 points for lather and hair texture.

Neway Japan’s Nanoamino Shampoo and Shiseido’s The Hair Care Aqua Intensive Shampoo featured sodium laureth sulfate as their main surfactant. Therefore, they earned about a single point for mildness–and still managed to score a little beneath 3.0 for cleansing power.

beauty experience’s Clay Esthe Shampoo was only slightly gentler, receiving a flat 2.0 for its ingredients. However, it also wasn’t as effective and got only 2.3 points for how poorly it cleaned.

How We Tested the Shampoos

We think a good shampoo, first and foremost, lathers easily and cleanses thoroughly. However, it needs to contain mild ingredients that will nourish–not irritate–your scalp. And it should leave your hair hydrated and sleek. This is how we tested for those factors.


1. How it felt to use
2. How gentle it was (hypoallergenic)
3. Lather
4. Hair texture (smoothness)
5. Cleansing power

Test ① How It Felt to Use

Test ① How It Felt to Use
To test for application, we first transferred all the shampoos into plain bottles. We then gathered a group of editors and had them pass the products around and grade each on scent, how easily it lathered and rinsed out, and whether hair tangled upon application.
To try to keep things more or less objective, we asked testers not to tell us whether they liked the fragrance, but rather if it faithfully reproduced what scent it was supposed to. For example, whether a rose-scented shampoo smelled like proper roses rather than a sweet chemical perfume.

Cleansing Ingredients Determined How Nice the Shampoos Felt

Cleansing Ingredients Determined How Nice the Shampoos Felt

All the shampoos that scored 4.5 or more on the "how it felt" category all used ingredients that were gentle to the scalp. From that, we discovered that gentler ingredients also meant the shampoos that used them felt nice to use.


The shampoos also included variations of betaine, like Lauramidopropyl Betaine and Cocamidopropyl Betaine, which are often used in baby shampoos because of how gentle they are to the skin. Besides being kind of skin, they also lather up into a nice, creamy foam when washing hair.

Test ② How Gentle It Was

Test ② How Gentle It Was

For mildness, we conducted a “protein denaturation test” to see how cloudy or clear the shampoo would end up when mixed with protein-rich egg whites. Denaturation refers to the altering or destruction of protein structure through the introduction of an external stressor, so we were testing for how harsh the shampoos were on protein structure. Remember, hair is made of strong proteins!

Test ② How Gentle It Was
We diluted each shampoo and dripped the mixture into egg whites. We then stirred gently as to not cause any frothing. After waiting a set period of time, we transferred the cups onto black sheets of paper.
Test ② How Gentle It Was

We found that the harsher a shampoo was, the more the mixture would cloud over. Therefore, the shampoo added to the cup on the left side of the picture above was strong and earned only a 1.0 for mildness; on the other hand, the shampoo added to the cup on the right resulted in a clear solution and earned a score of 5.0.

Avoid Sodium Laureth Sulfate for a More Gentle Cleanse

Avoid Sodium Laureth Sulfate for a More Gentle Cleanse

Although salon shampoos are considerably better for your hair than regular shampoos, some of the ones we tested still scored 2.0 or below for gentleness. Most of the ones that scored low contained sodium laureth sulfate.


If you use a shampoo with harsh surfactants like sodium laureth sulfate, you may develop chapped skin on your scalp. Depending on your physical condition and stress levels, it may also make your scalp more sensitive. 


If you know you have sensitive skin or you tend to be allergic to certain ingredients, then we highly recommend avoiding sodium laureth sulfate.

Test ③ Lather

Test ③ Lather

It’s hard for a shampoo to clean if it doesn’t lather, so we made sure to test for lathering too! To do so, we diluted the shampoos, making sure to keep the shampoo-to-water ratio equal. We then poured the mixtures into large plastic cups.

We set a hand mixer to a set speed and frothed up the mixtures for a fixed amount of time. We were looking for products that produced huge amounts of foam quickly. The higher up the bubbles mounted in the cup, the higher the score a shampoo could earn for lathering.

Smoother Textured Shampoos Were Difficult to Lather

Smoother Textured Shampoos Were Difficult to Lather

The product that did the worst on our lathering test was product's shampoo, pictured on the left, while the one that did the best was Sunnyplace's nano suppli Cleansing Shampoo, pictured on the right.


Although you can easily see that Sunnyplace's lather foamed up much higher, product's shampoo actually had finer bubbles. Out of all the shampoos we tested, five did poorly on the lathering test and four out of the five had similar traits: they were all clear, soft, and had a light, smooth texture


Also, all of them had fine, small bubbles when they lathered up. When you use a shampoo, the product gets rid of dirt by the force of the bubbles popping, so shampoos with finer bubbles actually wash away grease much better than ones with bigger bubbles.


We scored based on how fast and high the lather formed, but all the shampoos should create finer bubbles so long as you make sure to spend the time to thoroughly foam the product up.

Test ④ Hair Texture

Test ④ Hair Texture

To test for hair texture, we prepared 18 bundles of long hair. We then washed each with a separate shampoo before blowdrying them 10 times each.

Test ④ Hair Texture

Because the very act of rubbing shampoo into your hair can be damaging, we applied product using a comb. That way, we ensured that product was distributed evenly throughout the hair sample and that any damage dealt was consistent among the batches.

We also made sure the hairdryer was set to the same temperature and speed throughout testing. Without combing through or otherwise ruffling hair, we then dried the hair samples.

Test ④ Hair Texture

After we’d gone through the 10 repetitions, we measured each sample for texture. We used a machine to calculate the amount of force it took us to pass a comb through hair; a higher measurement meant more friction and poorer texture.

Non-Silicone Based Shampoos With Harsh Surfactants Did Poorly

Non-Silicone Based Shampoos With Harsh Surfactants Did Poorly

Most of the shampoos did really well on the hair texture test, but Loretta's Mainichi no Sukkiri Shampoo and Cota Sera's Shampoo did poorly, scoring a 2.0 each. Both of them had strong cleansing and antibacterial ingredients and were non-silicone type shampoos.


Loretta used sodium laureth sulfate, while Cota Sera used piroctone olamine; both ingredients are strong antibacterials that are not kind to the scalp or hair. In addition, because these shampoos don't contain silicone to coat and protect the hair, your hair will be tangled and stiff when you dry it.


If you comb your hair while it's tangled, then you'll damage it, so we do not recommend this type of shampoo for people who are worried about hurting their strands.

Test ⑤ Cleansing Power

Test ⑤ Cleansing Power
Last but not least, we checked for efficacy. We started off by diluting the shampoos at a set water-to-product ratio.
Test ⑤ Cleansing Power
We then dyed a mixture of stearic acid and oleic acid (the main components of human sebum) red and applied it to glass slides.
Test ⑤ Cleansing Power
Finally, we gently submerged the slides into the diluted shampoo. The more artificial sebum came off, the higher the score.

You May Need to Wash Your Hair Twice

You May Need to Wash Your Hair Twice

The average cleansing power for all the shampoos was about 3.1, which seems like a pretty low number. However, a few shampoos actually scored much lower than that, at about a 1.5. Among the low scorers, almost all of them contained weaker cleansers.


LebeL IAU Cleansing Relaxment Shampoo's Cocamidopropyl Betaine and LaClaire au M Shampoo's Lauramidopropyl Betaine are mild ingredients with comparatively less cleansing power.


If you purchase a product with mild ingredients and you're concerned about how oily your hair has been or that you've been accumulating dirt on your scalp, then it's best to thoroughly cleanse by washing your hair twice. However, these ingredients are less irritating and much kinder to your skin.

 

How to Choose Japanese Salon Shampoo – Buying Guide

Here are five big things to look out for when choosing a Japanese salon shampoo.

Determine How Much a Shampoo Will Strip Your Hair by Checking for Surfactants

Generally speaking, salon shampoos contain only mild ingredients, but this isn't always the case. When reading the ingredients list, focus on the first three lines. These are the only items that are present in high enough concentrations to really affect your hair. 


Just keep in mind that products in Japan classified as “quasi-drugs" (similar to OTC drugs in the US) don’t have to list all the ingredients that went into them, so they’re much harder to judge.

Betaines are So Gentle, They’re Often Used in Infant Shampoos

Betaines are So Gentle, They’re Often Used in Infant Shampoos
Betaines are often used in infant shampoos. Betaine shampoos are not sticky or slimy but are very gentle. They also lather into a plush, velvety foam.

Many salon shampoos actually feature some kind of betaine as the main surfactant. However, though betaines are mild, they also haven’t much to offer in the way of cleansing power. There will likely be days you’ll have to wash your hair twice if you use this kind of shampoo.


You can often find betaines in the form of Lauramidopropyl Betaine, Sodium Cocoamphoacetate, or Cocamidopropyl Betaine.

Amino Acids are Mild on the Hair and Scalp

Amino Acids are Mild on the Hair and Scalp
Amino acid shampoos have been gaining traction recently. They’re mild on your hair and your scalp.

However, they also aren’t the most effective cleansers and they don’t lather well. And shampoos that don’t lather well don’t really rinse out easily. No matter how gentle the surfactant, leaving it on your skin for longer than necessary spells damage.

But that doesn't mean amino acids are bad. As long as you make sure to lather up before applying product to your scalp and then spend about five minutes rinsing it out, amino acid shampoos are still a great option. Most amino acids will contain “cocoyl” or “lauryol" in their name.
Amino Acids are Mild on the Hair and Scalp
If you're looking for extra gentle amino acids, then you can search for Sodium Cocoyl Glutamate, TEA-Cocoyl Glutamate, or Sodium Lauroyl Glutamate. Note, however, that they don't lather easily.


Ones that do lather relatively easily are Sodium Lauroyl Alanine, Sodium Cocoyl Methyl Beta-Alanine, TEA-Cocoyl Alaninate, Sodium Lauroyl Sarcosinate, and Sodium Cocoyl Sarcosinate.

Sulfates are Harsh, but They Will Do Wonders for Lank, Greasy Hair

Sulfates are Harsh, but They Will Do Wonders for Lank, Greasy Hair
There’s a reason sulfates are popular. They lather high and cleanse deep, and perhaps most importantly, they’re budget-friendly. They’re often used as the main surfactant in commercial shampoos, and they’re even included in salon shampoos, albeit at lower concentrations.
Actually, sulfates are a bit too effective. They strip your hair and scalp of not only gunk but also moisture and nutrients. It’s fine if you turn to sulfate shampoos every once in a while, like when you’ve been sweating a lot or have seawater in your hair, but we wouldn’t recommend them for everyday use.
If you want a sulfate shampoo, you can look for Sodium Laureth Sulfate or Sodium Lauryl Sulfate in the ingredients list.
Tetsuo Inoue
Head of IRIHASS
Tetsuo Inoue

Though sulfates may be tough on hair, their effects won't be seen immediately. However, it can cause irritation when the scalp feels rough or dry, or when it's sensitive. Be especially careful about using sulfate shampoos if you have allergies or sensitive skin.

Know What Ingredients Can Cause Damage

Know What Ingredients Can Cause Damage
Shampoos really only need three types of ingredients: water, a cleansing agent (surfactant), and conditioners, such as nutrients and moisturizers. Yet some contain unnecessary additives or harsh antibacterials.

Bottles of shampoo may advertise them as "additive-free" and other "-free" type monikers, but it's still important to check the actual ingredients list. This is because, as long as synthetic fragrances, synthetic colors and dyes, preservatives and antibacterials, and surfactants are not added to the product, it can be labeled additive-free.


Make sure to read over the ingredients list and what the shampoo is best for, plus check that it doesn't have any ingredients you might be allergic to.

Tetsuo Inoue
Head of IRIHASS
Tetsuo Inoue

A note about looking at colorants: when a shampoo doesn't have a color and number attached to the ingredients list but still looks faintly of some sort of shade, it likely has "caramel" in it. Since it's the same as the caramel created from melted sugar, it's said to be relatively gentle on the hair and scalp.

Check for Extras That Can Nourish Your Hair

There are many salon shampoos that also help with various worries you might have about your hair. If you have more specific conditions that you want your shampoo to take care of, check out the information below!

Ceramides Moisturize Dry, Brittle Hair

Ceramides Moisturize Dry, Brittle Hair
For dry, frizzy hair, we recommend ceramides. They hydrate without weighing down your locks.

Look out for ingredients like “ceramide 2” and “ceramide NP,” or “cetyl-PG hydroxyethyl palmitamide” and “ceramide NS dilaurate,” which are ingredients with a very similar in structure to ceramides.

Hydrolyzed Keratin Patches Up Damaged, Delicate Hair

Hydrolyzed Keratin Patches Up Damaged, Delicate Hair

If you bleach, dye, or use heat styling tools, consider getting a shampoo that contains hydrolyzed keratin or hydrolyzed lecithin.

Keratin is a protein that protects cells from damage, and it’s an important component of healthy nails and hair. When hydrolyzed, it absorbs more easily into hair and accelerates healing.

Make Sure You Like the Scent

Make Sure You Like the Scent
The scent of your shampoo lingers in your hair even after you rinse it out. So don’t discount fragrance. It’s an incentive to cleanse regularly and thoroughly and can lift your mood throughout the day.

Most commercial shampoos will have a description of scent, for example, lavender and chamomile, listed somewhere on the bottle, usually near the ingredients list. Salon shampoos often don’t. However, if you’re curious, you can probably find more information on the company’s official site.

For a sweeter scent, look for floral fragrances; rose is especially popular. If you like lighter, more neutral scents, try citrus or herbal blends.

How to Properly Wash Your Hair

The very act of washing your hair can be a stressor. So we turned to a hair specialist, who taught us the dos and don’ts of cleansing.

Start off by Slowly and Thoroughly Cleansing Your Scalp

Start off by Slowly and Thoroughly Cleansing Your Scalp
Before applying shampoo, rinse your hair out for two to three minutes. As you rinse, gently massage your scalp, helping the water reach every square centimeter of it. That’ll help you wash away most air pollutants and styling products.
Next, lather up your shampoo and pile it onto your head. Use the pads of your fingers to massage foam into your pores for one to two minutes. Make sure you aren’t scratching at your scalp, as that can put stress on not only your skin, but also on your baby hairs as well.

Maintain a distance of about one inch between your fingers and slowly work your scalp from front to back.

Comb Through Your Hair and Rinse for Three to Five Minutes

Comb Through Your Hair and Rinse for Three to Five Minutes
After you’ve cleansed your scalp, it’s time for your hair. Wash as follows.
  1. Place your fingers at the roots of your hair.
  2. Comb your fingers towards the ends of your hair, coating each strand with foam.
  3. Free your fingers from your hair.
  4. Return any leftover foam on the backs of your hands to the roots of your hair.

Think of these as four steps of a set. Each portion of your hair should go through three sets. Like with your scalp, wash from front to back. Once foam has been distributed evenly throughout your hair, rinse it out.

You aren’t done rinsing when all the foam has disappeared. That’s because you want to get rid of not only the bubbles, but also any cleansing agents that sank into your hair and pores. Aim to rinse for about three to five minutes. Basically, you should spend more time washing away the shampoo than you spend applying it.

Looking for a More Ways to Take Care of Hair?

Salon shampoos may be great for your hair, but you also want to think about treating your hair to oils and treatments. Then there are also various shampoos that target specific problems. Check out these other buying guides for other great products for your hair!

Author: Moe Hirota/Translation: Jasmine Li/Photos: Koichi Miura, Yuuki Inagaki, Saaya Iwakami

Date of ranking: July 18, 2019


  • Follow us on Facebook and Instagram for more mybest recommendations! For questions or comments, leave us feedback via a Google Form on our Contact Us page.

Related Articles

  • 10 Best Nail Top Coats in 2022 (OPI, Essie, and More)
    10 Best Nail Top Coats in 2022 (OPI, Essie, and More)
    If you enjoy wearing nail polish, top coats make your colors pop and last longer. There’s also a bunch available that’ll change the texture of your finish, making each polish more versatile. These include matte, high-sheen, and tinted coats. Top coats can also moisturize and protect your nails, and some are even quick drying.So let’s figure out which top coats best suit your needs. We’ll look at leading brands like OPI, Essie, Sally Hansen, and many more. By using different top coats, you can easily change the look of your polish and create even more style options. We recommend Sally Hansen's Complete Care as our number one choice for its versatility in use and its protective and moisturizing properties. Check out our list below for more!
    Cosmetics and skincare
  • 27 Best Tried and True Japanese and Korean Under-Eye Concealers in 2022 (Etude House, Shiseido, and More)
    27 Best Tried and True Japanese and Korean Under-Eye Concealers in 2022 (Etude House, Shiseido, and More)
    Dark circles are tricky. They don’t like to be hidden, and you often need a very specific kind of concealer to do the trick. You first have to remember that the skin around your eyes is very delicate, and there’s a lot of movement there when you smile, laugh, frown, or cry. Then there’s different types of dark circles–blue, black, and brown–each requiring its own shade of concealer.If Western brands aren’t cutting it for you (or if they are, but you’re living in Asia and need something cheaper), then try looking into the arsenal of Japanese and Korean concealers. There’s a lot, which is why we ordered the 27 most popular under eye concealers from Japan’s e-commerce giants and tested for the following:CoverageLongevityApplication
    Cosmetics and skincare
  • 10 Best Anti-Frizz Serums in 2022 (Kerastase, Redken, and More)
    10 Best Anti-Frizz Serums in 2022 (Kerastase, Redken, and More)
    Humidity, excessive heat exposure, and dehydration are a few main reasons behind frizzy hair. If you're struggling to get rid of your unruly flyaways, give an anti-frizz serum a try! Usually, this kind of serum often includes smoothing silicones and moisturizing oils to hydrate, restore, and protect your hair. But keep in mind that different formulas are best suited for different hair types. To help you with your search, we've compiled a list of the 10 products that are highly rated by reviewers and proven to effectively tame frizz and created a helpful buying guide. Bain De Terre's Recovery Complex Anti-Frizz Shine Serum stole the top place of our list, as it integrates nourishing oils such as argan oil and monoi oil to deeply hydrate and smooth out the hair. For more options, read on! 
    Cosmetics and skincare
  • Cow Brand Cleansing Oil Review
    Cow Brand Cleansing Oil Review
    Cow’s a brand targeted at sensitive skin. Its products are as simple, natural, and mild as possible. Even the white and baby pink packaging makes us feel all warm and fuzzy inside.This time around, our editing department purchased Cow Brand’s Cleansing Oil. It’s marketed as additive-free, but we looked into the ingredients list to test their claims. We also tried the product out ourselves to check for cleansing power. This is what we learned.
    Cosmetics and skincare
  • 10 Best Face Mists in 2022 (Dermatologist-Reviewed)
    10 Best Face Mists in 2022 (Dermatologist-Reviewed)
    Ever felt like your skin gets extra dry on airplanes or starts feeling duller after a long day of work? Whether you need emergency hydration or a four p.m pick me up, face mists are a great way to freshen not just your skin, but also your mood. There are a variety of face mists on the market that cater to different skin types and needs.In this article, we've crafted a list of the 10 best face mists online, taking into account a variety of factors. At the top of our list was Mario Badescu's Facial Spray with Aloe, Cucumber, and Green Tea for its antioxidant-rich formula, suitability for most skin types, and hydrating properties. If you'd like tips on how to choose the right face mist for you, feel free to read our Buying Guide reviewed by a professional dermatologist.
    Cosmetics and skincare
  • 10 Best Blush Brushes in 2022 (Makeup Artist-Reviewed)
    10 Best Blush Brushes in 2022 (Makeup Artist-Reviewed)
    Finding a brush that's perfect for your blush product can be, to say the least, a challenge. The wrong one will send powder flying, spread cream blush unevenly, or give you an underdone look. And since popular brushes can come with a high price tag, you want to make sure you're spending your hard-earned money wisely, right?That's exactly why we consulted with a makeup artist, and wrote a buying guide to help you make the shopping process easier on your wallet and on your mind. Real Techniques' Blush Brush won our top pick because it's soft, has a great set of bristles, comes with a perfect handle size, and received many awards because of it. Check out the rest of the products from our top 10 list and see if you find your new go-to!
    Cosmetics and skincare
  • 10 Best Shampoo Bars in 2022 (Dermatologist-Reviewed)
    10 Best Shampoo Bars in 2022 (Dermatologist-Reviewed)
    Are you tired of all of the plastic waste left over from bottle after bottle of shampoo and are looking to reduce your plastic waste? Thankfully, there's a relatively new innovation that means you no longer have to add to the growing problem of petroleum-based plastics. Shampoo bars not only help to lessen your carbon footprint, but they're also often packed with natural ingredients and are extremely convenient to travel with.We've researched shampoo bars and chose Ethique's Eco-Friendly Solid Shampoo Bar as our favorite. It's an all-purpose bar that is suitable for use with virtually every type of hair and has zero plastic packaging. If you're looking for something specialized, check out our 10 best list for more recommendations and read our buying guide, reviewed by a licensed dermatologist, below.
    Cosmetics and skincare
  • 10 Best Aluminum-Free Deodorants for Men in 2022 (Dermatologist-Reviewed)
    10 Best Aluminum-Free Deodorants for Men in 2022 (Dermatologist-Reviewed)
    Frustrated with the yellow stains on the armpits of your favorite white shirt? Or perhaps you have sensitive skin and want to avoid chemicals commonly found in regular antiperspirants? It's time to switch to aluminum-free deodorants! They can keep your underarms smelling fresh for a long time by attacking odor-causing bacteria or using ingredients like magnesium to block sweat. After searching online, we've tracked down 10 highly-recommended products that can help you fight off your pit odor. Among them, Schmidt's Charcoal and Magnesium Deodorant was our favorite, as it's formulated with ingredients that fight odor-causing bacteria, absorb sweat, and keep your skin smooth and healthy. Curious about other products on our list? Keep scrolling down! There's also a buying guide at the end, reviewed by a board certified dermatologist, that gives you some tips on choosing the most suitable product.
    Cosmetics and skincare
  • 10 Best Foot Soaks in 2022 (Dermatologist-Reviewed)
    10 Best Foot Soaks in 2022 (Dermatologist-Reviewed)
    Have tired feet or cracked heels? A foot soak can relieve pain and inflammation after a long day at work or intense exercise. It can also slough away calluses and dead skin from your feet to keep them smooth and soft! But how do you choose one when there's a myriad of choices available online? We've thoroughly researched the different foot soaks on the market and have chosen the ten best based on our own research, which was also checked by a board-certified dermatologist. Our favorite is Tea Tree Oil Foot Soak With Epsom Salt by FineVine Organics as it is effective at treating foot fungus. It's also made from 100 percent natural ingredients and is suitable for sensitive skin.
    Cosmetics and skincare
  • 10 Best Brunette Hair Dyes in 2022 (L'Oreal Paris, John Frieda, and More)
    10 Best Brunette Hair Dyes in 2022 (L'Oreal Paris, John Frieda, and More)
    Tired of having to pre-lighten or bleach your hair? Or perhaps you've been looking for a new, rich color? Try out a brunette shade! Brown hair dyes are no longer boring or flat. There's a wide range of brunette shades that can emphasize your features, from deep cocoa to ashy brown. Plus, modern hair dyes often contain nourishing ingredients to minimize the damage of dyeing. After combing through the Internet, we've handpicked 10 brunette hair dyes that work for different undertones and are highly recommended by reviewers. L'Oreal Paris' Feria Multi-Faceted Shimmering Color is our top pick on our list since it produces a rich, natural color without drying out your hair. For more options, check out our top 10 list! Want to know what brunette colors work best with your skin's complexion? Scroll down to our buying guide for some tips.
    Cosmetics and skincare
  • Popular Articles

  • 10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    If you're a K-beauty fanatic, you know that ingredients in Korean skincare can do a body good. When it comes to your nighttime routine, night creams are the perfect tool for ensuring a great beauty rest! That's why we went out of our way to research and compile a list of our absolute favorite Korean night creams.In our opinion, Neogen x Joan Kim VitaDuo Day and Night Cream is among the great Korean skincare products that provide great hydrating and moisturizing effects. Aside from being effective, it's also very innovative as it contains two creams - intensive day cream and night cream - in one container. Check out what more skincare products are a good addition to your night skincare routine! And if you're still full of questions, check out our buying guide with tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!To figure out what's best to use, we evaluated and tested 9 of the most popular hair dyes found on popular e-commerce sites in Japan, like Amazon, Rakuten, and Yahoo! Shopping. We tested them based on three criteria: FinishHow long the color lastedHow it felt after dyingKeep on reading to find out which was our top pick for best Japanese hair dye!
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    Have you ever wanted a body wash that doesn't have a strong scent? Or something that can moisturize your skin? Well, why not both? Japanese body washes are known for their gentle scents, formulas, and great feel. That's why we scoured popular e-commerce sites in Japan like Amazon, Rakuten, and Kakaku.com to find the best body washes available online. Then we purchased some of the most popular products and tested them for the following:Cleansing abilityMoisturizing abilityIngredientsFeelKeep reading to find out our 10 best Japanese body washes available online.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 10 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:Moisturization AbilityIngredientsFeelThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
    Cosmetics and skincare
  • We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    Whitening serums are essential for those who want to suppress melanin production and reduce the appearance of freckles and dark spots. However, with a wide range of products available, from brands such as HAKU, Chifure, and MUJI, to high-end brands such as Sunstar and Albion, as well as a dizzying number of active ingredients like tranexamic acid, kojic acid, and arbutin, it’s difficult to tell which ingredients are actually effective and which aren’t, as well as which products are best for sensitive skin.To determine the best whitening serums, we gathered the 48 best-selling whitening serums on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING and tested them all.We tested each product for the following:IngredientsMoisturizing abilityFeelIn addition to our buying guide on how to choose a whitening serum, we'll also explain what you can expect from a whitening serum and answer your questions on whether or not they work on hyperpigmentation. Keep reading to find out more!
    Cosmetics and skincare
  • 10 Best Korean Toners for Oily Skin in 2022 (Aesthetician-Reviewed)
    10 Best Korean Toners for Oily Skin in 2022 (Aesthetician-Reviewed)
    Looking for a toner that will nourish your skin and keep oil at bay? Try a Korean toner! Unlike some toners that can be overly moisturizing or drying, many Korean toners are full of ingredients that will gently exfoliate, soothe, and hydrate your skin. And if you have oily skin, you know that you sorely need a toner that reduces excess oil while balancing your skin's pH level. That's why we've done our research and compiled a list of the best Korean toners for oily skin. Right on top of that list is COSRX's AHA/BHA Clarifying Treatment Toner! It's a two-in-one toner that helps exfoliate and hydrate the skin. Don't forget to check other products in our list and use our buying guide with tips from aesthetician Devan Jesmer to help you choose one on your own as well!
    Cosmetics and skincare
  • 10 Best CC Creams for Dark Skin in 2022 (Makeup Artist-Reviewed)
    10 Best CC Creams for Dark Skin in 2022 (Makeup Artist-Reviewed)
    CC cream, or color-correcting cream, is a foundation alternative that helps conceal imperfections and even out your complexion. It can even prevent and treat hyperpigmentation, a significant problem for dark skin. CC cream is often formulated with many antioxidants and moisturizers to keep your skin healthy, too! But CC cream may not be as widely available for darker skin tones, so where do you start?To help you out with your search, we've narrowed down the 10 best CC creams that are highly recommended by reviewers with dark skin. Our top choice was Juice Beauty's Stem Cellular CC Cream for its moisturizing and anti-aging properties. Read on for nine other great options, and check out our buying guide reviewed by a makeup artist at the end as well for some tips in choosing the best CC cream for dark skin. 
    Cosmetics and skincare
  • Popular Expert Picks

    Search by Category