• 10 Best Tried and True Japanese Shampoos in 2022 (Hair Stylist-Reviewed) 1
  • 10 Best Tried and True Japanese Shampoos in 2022 (Hair Stylist-Reviewed) 2
  • 10 Best Tried and True Japanese Shampoos in 2022 (Hair Stylist-Reviewed) 3
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10 Best Tried and True Japanese Shampoos in 2022 (Hair Stylist-Reviewed)

Shampoos are essential for good hygiene and keeping the hair and scalp healthy. There is a massive lineup of Japanese shampoos, like Angfa, Mash Beauty Lab, and Diane, all offering various benefits, such as hydration, cleansing ability, and damage care. Japanese shampoos are often formulated with natural ingredients, such as camellia oil, for extra moisturization. with some swearing by Japanese shampoos, claiming that it works wonders for their hair. However, with all these options and brands, it can be overwhelming to figure out which one is the right choice for your specific needs.


That's why we gathered the 28 best-selling products on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping, and tested them all.


We tested each product for the following:

  • Cleansing Ability
  • Feel

We then ranked the 10 best Japanese shampoos based on our test results. We also asked hair stylist, Kazuki Okumura, for tips on how to choose the right Japanese shampoo for you, so keep on reading to learn more.

Featured in this article

Aki Saito
Kazuki Okumura
Homare Sugizaki
mybest US Editors
  • Last updated: 06-29-2022
Table of Contents

What's Unique About Japanese Shampoo?

What's Unique About Japanese Shampoo?

Japan has a long history of developing high-quality cosmetics products, and Japanese hair care products are renowned globally for their ability to keep hair looking healthy and pristine. Japanese shampoos often specialize in moisturizing your hair, preventing it from drying out. Many Japanese shampoos are made with natural ingredients to protect, cleanse, and boost hair growth so your hair will look beautiful and feel the healthiest it's ever been!


Japanese shampoo is formulated for Asian hair in mind, which tends to be straighter and thicker in diameter than other ethnic groups. Additionally, many other Japanese cosmetics and skincare products focus on hydration, with Japanese shampoo being no exception.


Finally, Japanese people tend to wash their hair very frequently, with many people even washing their hair daily. This is likely due to the fact that Japan is fairly humid, and the culture takes cleanliness very seriously. However, washing your hair frequently can dry out your hair and scalp, which explains why Japanese shampoo is generally formulated to be gentle and moisturizing.

Compare the 10 Best Japanese Shampoos

We gathered the 28 best-selling Japanese shampoos on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping, and tested them all.


We tested each product for the following:

  • Cleansing Ability
  • Feel

We then ranked the 10 best Japanese shampoos based on our test results.


※Japanese prices are given for some products, they've simply been converted to USD for convenience.

Image
1
Angfa Scalp D Beauté Natuluster Organic Scalp Shampoo 1

Angfa

2
elumild Allna Organic Moisture Shampoo 1

elumild

3
Argelan Moist Glow Shampoo 1

Argelan

4
Demicosmetics Flowdia Shampoo Deep Moist 1

Demicosmetics

5
Mash Beauty Lab O by F Moist Shampoo 1

Mash Beauty Lab

6
Nature Lab Diane DX Extra Damage Repair 1

Nature Lab

7
Amatora Quo Hair Bath es 1

Amatora

8
Number Three Proaction for C Shampoo 1

Number Three

9
Napia N Shea Shampoo 1

Napia

10
Mixim Potion Ex Repair Shampoo 1

Mixim Potion

Name

Scalp D Beauté Natuluster Organic Scalp Shampoo

Allna Organic Moisture Shampoo

Moist Glow Shampoo

Flowdia Shampoo Deep Moist

O by F Moist Shampoo

Diane DX Extra Damage Repair

Quo Hair Bath es

Proaction for C Shampoo

N Shea Shampoo

Ex Repair Shampoo

Features

Certified-Organic Shampoo With Anti-Aging and Scalp Care Benefits

Refreshing Skin-Conditioning Shampoo With Scalp Care Benefits

Botanical Shampoo With Refreshing Feel and Fragrance

Salon-Exclusive Intensive Damage Repair Shampoo

Amino Acid Based Shampoo to Help Hair Elasticity and Firmness

Shampoo With High Cleansing Power and Moisturizing Properties

Best Anti-aging Shampoo for Hair Damaged From Coloring and Styling

Simple Shampoo With High Cleansing and Moisturizing Abilities

Shampoo With Plant-Derived Ingredients Great for Detangling and Smoothing the Hair

Organic Shampoo With Olive Derived Cleansing Ingredients

Price$15.27$15.68$18.72$49.31$23.77$13.68$20.76$31.32$21.56$16.02
Japaneseアンファー スカルプD ボーテ ナチュラスター スカルプシャンプーイルミルド製薬 ALLNA ORGANIC モイスチャーシャンプーカラーズ アルジェラン モイストグロー シャンプーデミコスメティクス フローディア シャンプー ディープモイストマッシュビューティーラボ O by F モイストシャンプーネイチャーラボ ダイアンDX エクストラダメージリペア Amatora クゥオ ヘアバス esナンバースリー プロアクション フォーシー シャンプーN. シアシャンプー モイスチャーヴィークレア ミクシム ポーション EXリペアシャンプー
Major cleansing ingredientsCocamidopropyl BetaineCocamidopropyl Betaine TEA, Sodium Lauroyl MethylaminopropionateLauramidopropyl BetaineCocamidopropyl BetaineCocoyl Glutamic Acid (Amino Acid)Sodium C14-16 Olefin Sulfonate (Premium Alcohol)Potassium Cocoyl Hydrolyzed Keratin, Sodium Cocoyl Apple Amino Acids, Sodium Lauroyl Methylaminopropionate, Cholesteryl/Octyldodecyl Lauroyl GlutamateCocamidopropyl BetaineSodium Cocoamphoacetate (Betaine)Sodium Lauroyl Methylaminopropionate (Amino acid based)
FragranceJuicy pear and lilyBotanical, citrusBlooming FloralNoneNoneFloral and Berry aromaCitrusNoneNoneNatural rose geranium
Silicone-freeYesYesYesYesYesYes YesNoNoYes
Preservative-freeNoNoNo NoNoNoNoNoNoNo
Artificial dye-freeYesYesYesNoUesYesYesYesYes Yes
Recommended forNormal skin, dry skin, oily skinNormal skin, dry skin, oily skinNormal skin, dry skin, sensitive skinNormal skin, dry skinNormal skin, dry skinNormal skin, oily skinNormal skinNormal skin, dry skinNormal skin, dry skinDry skin, sensitive skin
RefillableYesYesYesYesNoYesNoYesYesYes
Menthol ingredientsNoneNoneNoneNoneNoneNoneNoneNoneNoneNone
Cleansing ability5.05.05.05.04.05.05.05.04.04.0
Feel4.64.34.34.34.64.04.04.04.04.0
Overall score4.774.524.524.524.464.284.284.284.04.0
Link

10 Best Japanese Shampoos

1

AngfaScalp D Beauté Natuluster Organic Scalp Shampoo

$15.27

Japaneseアンファー スカルプD ボーテ ナチュラスター スカルプシャンプー
Major cleansing ingredientsCocamidopropyl Betaine
FragranceJuicy pear and lily
Silicone-freeYes
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin, dry skin, oily skin
RefillableYes
Menthol ingredientsNone
Cleansing ability5.0
Feel4.6
Overall score4.77
2

elumildAllna Organic Moisture Shampoo

$15.68

Japaneseイルミルド製薬 ALLNA ORGANIC モイスチャーシャンプー
Major cleansing ingredientsCocamidopropyl Betaine TEA, Sodium Lauroyl Methylaminopropionate
FragranceBotanical, citrus
Silicone-freeYes
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin, dry skin, oily skin
RefillableYes
Menthol ingredientsNone
Cleansing ability5.0
Feel4.3
Overall score4.52
3

ArgelanMoist Glow Shampoo

$18.72

Japaneseカラーズ アルジェラン モイストグロー シャンプー
Major cleansing ingredientsLauramidopropyl Betaine
FragranceBlooming Floral
Silicone-freeYes
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin, dry skin, sensitive skin
RefillableYes
Menthol ingredientsNone
Cleansing ability5.0
Feel4.3
Overall score4.52
4

DemicosmeticsFlowdia Shampoo Deep Moist

$49.31

Japaneseデミコスメティクス フローディア シャンプー ディープモイスト
Major cleansing ingredientsCocamidopropyl Betaine
FragranceNone
Silicone-freeYes
Preservative-free No
Artificial dye-freeNo
Recommended forNormal skin, dry skin
RefillableYes
Menthol ingredientsNone
Cleansing ability5.0
Feel4.3
Overall score4.52
5

Mash Beauty LabO by F Moist Shampoo

$23.77

Japaneseマッシュビューティーラボ O by F モイストシャンプー
Major cleansing ingredientsCocoyl Glutamic Acid (Amino Acid)
FragranceNone
Silicone-freeYes
Preservative-freeNo
Artificial dye-freeUes
Recommended forNormal skin, dry skin
RefillableNo
Menthol ingredientsNone
Cleansing ability4.0
Feel4.6
Overall score4.46
6

Nature LabDiane DX Extra Damage Repair

$13.68

Japaneseネイチャーラボ ダイアンDX エクストラダメージリペア
Major cleansing ingredientsSodium C14-16 Olefin Sulfonate (Premium Alcohol)
FragranceFloral and Berry aroma
Silicone-freeYes
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin, oily skin
RefillableYes
Menthol ingredientsNone
Cleansing ability5.0
Feel4.0
Overall score4.28
7
JapaneseAmatora クゥオ ヘアバス es
Major cleansing ingredientsPotassium Cocoyl Hydrolyzed Keratin, Sodium Cocoyl Apple Amino Acids, Sodium Lauroyl Methylaminopropionate, Cholesteryl/Octyldodecyl Lauroyl Glutamate
FragranceCitrus
Silicone-free Yes
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin
RefillableNo
Menthol ingredientsNone
Cleansing ability5.0
Feel4.0
Overall score4.28
8

Number ThreeProaction for C Shampoo

$31.32

Japaneseナンバースリー プロアクション フォーシー シャンプー
Major cleansing ingredientsCocamidopropyl Betaine
FragranceNone
Silicone-freeNo
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin, dry skin
RefillableYes
Menthol ingredientsNone
Cleansing ability5.0
Feel4.0
Overall score4.28
9

NapiaN Shea Shampoo

$21.56

JapaneseN. シアシャンプー モイスチャー
Major cleansing ingredientsSodium Cocoamphoacetate (Betaine)
FragranceNone
Silicone-freeNo
Preservative-freeNo
Artificial dye-freeYes
Recommended forNormal skin, dry skin
RefillableYes
Menthol ingredientsNone
Cleansing ability4.0
Feel4.0
Overall score4.0
10
Japaneseヴィークレア ミクシム ポーション EXリペアシャンプー
Major cleansing ingredientsSodium Lauroyl Methylaminopropionate (Amino acid based)
FragranceNatural rose geranium
Silicone-freeYes
Preservative-freeNo
Artificial dye-free Yes
Recommended forDry skin, sensitive skin
RefillableYes
Menthol ingredientsNone
Cleansing ability4.0
Feel4.0
Overall score4.0

How We Tested the Japanese Shampoos

How We Tested the Japanese Shampoos

Next, we will outline how we took the 28 best-selling Japanese shampoos from major Japanese e-commerce giants (Amazon, Rakuten, Yahoo! Shopping, @cosme SHOPPING) and ranked the 10 best, accordingly.


We tested each product for the following:

  • Cleansing Ability
  • Feel

Test ① Cleansing Ability

Test ① Cleansing Ability

First, we tested the cleansing ability of each shampoo, specifically looking at how effectively they were able to clean the hair and scalp. 


We did this by creating a mixture of oleic and stearic acid, the main components of sebum (the oil excretions produced by pores in the skin), and dyed the mixture red. We then applied a set amount of the mixture onto a glass plate and then shook the plate in a diluted amount of each shampoo. 


Then, we gave each shampoo a score based on how effectively the artificial sebum mixture was cleaned off

Test ② Feel

Test ② Feel

Next, we tested the feel of each shampoo. For each product, we had multiple Japanese testers try out each product and had them evaluate how the shampoo felt.


Specifically, we asked them to assess four categories: foaming, washing feel, finish, and aroma. Then, we scored each product based on its total performance.

How to Choose a Japanese Shampoo

After testing the products, we determined four factors that you should evaluate when looking for your perfect shampoo.

Choose the Cleansing Ability Based on Your Needs

Choose the Cleansing Ability Based on Your Needs

The main ingredient of shampoo is a detergent (surfactant). Shampooing your hair can strip natural oils from your hair and scalp, which in turn can damage hair health. For this reason, high cleansing ability isn't necessarily the only criterion that makes a good shampoo, as it can also mean a higher burden on the hair and skin. It's important to select a shampoo with the appropriate cleaning power for different hair and skin types and concerns.


  • High cleansing ability

Suitable for people with oily skin who want a refreshing feel after use. It is recommended for men, who often tend to have more sebum than women.

  • Moderate cleansing Ability

Suitable for people with normal skin. Recommended for people with soft or fine hair that lacks volume.

  • Mild cleansing Ability

Suitable for people with sensitive or dry skin. Recommended for people concerned about hair damage as it avoids dryness caused by over-washing.

Notably, in our tests, there were many shampoos where the cleansing power was insufficient to completely remove the artificial sebum mixture, even though the washing power should have been high based on the ingredients. For this reason, in our ranking, high cleansing ability refers to the ability to remove oils from the hair

Homare Sugizaki
Prescription development researcher
Homare Sugizaki

The cleaning ingredients of shampoo are composed mainly of a blend of three types of surfactants. Their properties vary depending not only on the combination of the three types but also on the balance of the ingredient composition. Since the list of ingredients alone does not generally tell the whole story, it should be used only as a guide for selection.



Furthermore, since shampoo works by reaction between water and scalp, only actual use can tell whether it is indeed the perfect fit for you. That is why some people have difficulty in foaming, and some have relative ease with foaming, even with the same shampoo.

For Sensitive or Damaged Hair, Choose Amino Acid-Based Shampoos

For Sensitive or Damaged Hair, Choose Amino Acid-Based Shampoos

Amino acid-based cleaning ingredients are characterized by their mild cleansing power. They clean by penetrating the hair and keratinous layer of the scalp and lifting dirt and other impurities away, so there's no excessive burden on the scalp or hair. Because there is little concern about over-washing, this cleansing ingredient is recommended for all hair and skin types.


Mild cleansing power does not necessarily mean that the shampoo will leave your hair unclean or not refreshed after use. In our tests, some excellent shampoos cleaned the hair and scalp gently yet effectively.

The mildness of its cleansing power and moisturizing abilities has made amino acids a popular cleaning ingredient in shampoos, so much so that there are many amino acid-based shampoos available today.

For Oily Hair and Those Seeking Refreshing Feels, Choose Premium Alcohol Based Shampoos

For Oily Hair and Those Seeking Refreshing Feels, Choose Premium Alcohol Based Shampoos

Premium alcohol-based cleansing ingredients provide a refreshing feeling with higher cleansing power. While amino acid-based ingredients gently lift dirt and impurities, higher alcohol-based ingredients dissolve fat and remove dirt. They're able to do this because their ingredients have higher degreasing power and can remove sebum entirely.


However, if the necessary and healthy sebum is also washed away, the scalp's natural balance can be disturbed, which may lead to problems such as dandruff and itching. For this reason, we do not recommend daily use of alcohol-based shampoos, but it is a suitable detergent for people with oily skin or for when you exercise and sweat a lot.

Aki Saito
Head of HCU, If & Sure Company
Aki Saito

Recent shampoos have been made with blends of mild cleansing ingredients, oil and fat ingredients as buffers, and rich moisturizing ingredients to compensate for possible dryness. 


It is important not to shy away from a product because it contains premium alcohol ingredients but rather to judge the balance of the ingredients' composition and the product's actual use.

Betaine-Based Shampoos are Best for Babies and Sensitive Scalps

Betaine-Based Shampoos are Best for Babies and Sensitive Scalps

Betaine is a cleansing ingredient that comes from an amino acid component derived from a plant called sugar beet. Its cleaning power is mild, similar to amino-acid-based shampoos. Although derived from the same amino acid, the type of detergent is different: amino acid-based shampoos use an anionic surfactant, while betaine-based shampoos use an amphoteric ionic surfactant.


In particular, we recommend betaine-based shampoo for those concerned about dry and itchy scalps and sensitive skin. Shampoos for babies and children also tend to have more betaine-based cleaning ingredients, as they're mild enough for them. If you're interested in Betanine-based shampoo and want to learn more, please also check the following article.

Homare Sugizaki
Prescription development researcher
Homare Sugizaki

In Japan, there are no set regulations on labeling products for ingredients. In other words, the threshold for what amount or set percentage an ingredient must meet in order for the product to be labeled free of said ingredient varies. Thus different makers and brands may have different definitions of what it means to be free of any ingredient.


If there is an ingredient of particular concern, it is essential to check the actual ingredient labeling and notes and to be conscious of not relying too much on the claims.

For Ultra-Sensitive Skin, Or If You Want a More Natural Wash, Choose Soap Based Shampoos

For Ultra-Sensitive Skin, Or If You Want a More Natural Wash, Choose Soap Based Shampoos

Soap shampoos use a surfactant made mainly from natural oils and fats, called soda soap (sodium hydroxide). Unlike the cleaning ingredients introduced so far, soap washes hair with alkaline and opens up the hair cuticles to clean out impurities.


This ingredient is also recommended for people with sensitive skin and those who may have sensitivities to harsher chemicals and additives, such as preservatives and fragrances often found in other shampoos. However, some soap shampoos have a high cleansing power, making them unsuitable for dry skin, so check your scalp condition before using them or consider doing a patch test.

Note that in this article, we only feature soap-based blended shampoos.

For the Best Finish, Consider Silicone Shampoos

For the Best Finish, Consider Silicone Shampoos

Non-silicone shampoos are the current trend, but silicone is not necessarily a harmful ingredient. Silicone coats the hair surface, giving them a smooth, even slippery texture. This prevents hair color from fading and makes hair smooth and less prone to tangles.


While silicone makes it easier to run your fingers through your hair and makes it manageable, non-silicone shampoos are recommended if you are looking for a voluminous finish and scalp care.

③ Choose a Shampoo Based on Your Desired Finish

Japanese shampoos have many different characteristics depending on the product. We recommend that you choose a product based on your desired finish and shaping needs. 

For a Soft Glossy Finish, Choose Hydrating Ingredients

For a Soft Glossy Finish, Choose Hydrating Ingredients

A shampoo's main function is to clean hair. That being said, not only is it essential to remove sebum and dirt from the hair and scalp but also to replenish oils to maintain the scalp's natural balance.


If you're concerned about the dryness and smoothness of your hair, we recommend a shampoo with moisturizing emollients such as those shown in the image.

For a Cool and Refreshing Feel, Choose Shampoos With Menthol

For a Cool and Refreshing Feel, Choose Shampoos With Menthol

Shampoos with menthol ingredients provide a refreshing and cool sensation when washing. Many people seek this refreshing sensation especially after playing sports or on hot and humid days.


As shown in the image, in addition to menthol, the following essential oils are also expected to have the same effect.

<Main ingredients>

  • Mint Oil
  • Peppermint Oil

For Sensitive Scalps, Stick to Colorant-, Preservative-, and Fragrance-free Products

For Sensitive Scalps, Stick to Colorant-, Preservative-, and Fragrance-free Products

Botanical shampoos are often made with minimal ingredients, following the principle that less is more. They're often labeled as free of many components for your convenience as well. 


However, since various factors can cause scalp problems, simple ingredients are not always enough. Some components may be harmful to people with sensitive skin or allergies, so we always recommend you check the ingredient list even with botanical shampoos.

All-Natural Botanical Shampoos

All-Natural Botanical Shampoos

Although there is no clear definition for what makes a product organic in Japan, many products contain ingredients certified as organic outside of Japan and are rich in plant-derived ingredients.


If you want your shampoo to be all-natural and are particular about organic ingredients, pay attention to the logos and product labeling like those shown in the image above when making your selection.

Scalp Shampoos Prioritize Scalp Care

Scalp Shampoos Prioritize Scalp Care

Scalp shampoo cleanses the scalp and keeps it healthy through plant extracts with skin-conditioning properties. They're recommended to those who value a refreshing scalp wash and for those who have short hair.

If You Have Scalp Problems, Consider Medicated Shampoos

If You Have Scalp Problems, Consider Medicated Shampoos

There are many causes of dandruff and itching, including dryness, excessive sebum, and allergic reactions. If you suffer from dandruff or itchiness and want to prevent it, please check for the following ingredients to help treat those problems.


<Main Ingredients>
  • Piroctone olamine
  • Zinc pyrithione solution
  • Isopropyl methyl phenol (cymene-5-ol), etc.

Medicated shampoos are quasi-drugs that often contain active ingredients as shown in the image. (Reference: Japan Cosmetic Industry Association)

Shampoo Sold Exclusively at Salons Feature Premium Ingredients

Shampoo Sold Exclusively at Salons Feature Premium Ingredients

Salon shampoos are sold exclusively at specific beauty salons. The significant difference between commercial shampoos sold in drugstores and salon shampoos is the purpose for which they are used.


Salon shampoos are products designed for specific purposes, such as damage care after coloring or permanent styling. For this reason, salon-exclusive shampoos tend to be specialized products that cannot be purchased anywhere else.

Also, the cleaning ingredients are often milder and of high quality, and are more luxurious than commercial shampoos. Please check the following article if you are interested in these products.

How to Wash Your Hair, According to a Hair Stylist

How to Wash Your Hair, According to a Hair Stylist

Most people never learn how to actually wash their hair properly. It's possible that you could be washing your hair incorrectly, reducing your shampoo's effectiveness. 


We asked hairstylist Kazuki Okumura for the three main tips to remember if you want to use shampoo as effectively as possible.

1. Brushing
For people with long hair, it's recommended that you brush your hair before washing to release tangles. Since wet hair is soft, once tangled, it could break off. Untangling hair while drying will also help prevent tangling during the washing process.

2. Pre-wash 

If you have time, rinse your hair in warm water for 10 minutes. If you pre-wash thoroughly, 70% of dirt will be removed at this stage. By thoroughly soaking your hair and scalp in water, dirt will float away before the shampoo is blended in, making it easier to remove.

3. Lather

Once the shampoo is somewhat foamy, it should be rinsed off immediately. The scalp is the most important area to wash. Try to actively blend the shampoo into your scalp in an even fashion, focusing on evenness. You may notice that you haven't been washing your entire scalp!
Kazuki Okumura
Hair Stylist
Kazuki Okumura

Most of us probably apply shampoo as soon as we wet our hair.


Brushing and pre-washing are the only two things you need to do to make your shampoo lather better, feel fresh, and even improve your hair finish. It takes some time and effort, but do give it a try!

More Japanese Hair Products to Consider

Now that you know which shampoo is best for you, and you know how to use it correctly, here are some more products you might want to consider to keep your hair healthy and beautiful.

Original by Mai Okutomi; Translation by Jasmine Li, Mitsuki Nagasawa, Kazuma Fujiwara, Mai T.,

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  • 10 Best Cleansing Balms in 2022 (Dermatologist-Reviewed)
    10 Best Cleansing Balms in 2022 (Dermatologist-Reviewed)
    Tired of common cleansing products that dry out your skin? A good cleansing balm can help you get rid of daily makeup and grime buildup and provide your skin with much-needed moisture or act as the vital first step in your double-cleansing routine. However, not all cleansing balms are effective! Many may contain oils without strong surfactants. Make sure to pick out a cleansing balm that can provide strong cleansing power. If you're confused about which product to buy or just want to learn more, keep reading! Our 10 best cleansing balms and buying guide, reviewed by a board certified dermatologist, will give you some tips in choosing the right product. Check out our favorite, Pro-Collagen Cleansing Balm by Elemis. It's great for all skin types and can even work for anti-aging care.
    Cosmetics and skincare
  • 10 Best Face Massage Tools in 2022 (Clarisonic, Esarora, and More)
    10 Best Face Massage Tools in 2022 (Clarisonic, Esarora, and More)
    We all worry about our skin, especially on our faces. Do you have concerns about sagging skin on your neck? Or dark circles under your eyes? Just about everyone over a certain age is worried about wrinkles and fine lines, and acne is a problem for many others. Facial massaging tools are one good way to address a variety of skin issues.These tools can come as simple rollers or electricity-powered gadgets and can do all sorts of great things for your lymphatic system. Our personal favorite was Roselyn Boutique's Jade Roller and Gua Sha Set because it provides an effective massage with very little effort on your part. Check out the rest of our top 10 favorites, and don't forget to read our buying guide to help you find your perfect match!
    Cosmetics and skincare
  • 10 Best Fragrance-Free Face Washes in 2022 (Dermatologist-Reviewed)
    10 Best Fragrance-Free Face Washes in 2022 (Dermatologist-Reviewed)
    It's undeniable that fragrance has become an increasingly crucial feature in a face wash. But did you know that the fragrance in ingredient in your cleanser might trigger allergic reactions? The American Academy of Dermatology has confirmed that fragrance is one of the common causes of allergic contact dermatitis. So for those with sensitive skin, you might want to opt for a fragrance-free wash instead!To get you started on your search, we've created a list of top 10 products that are well-loved by the beauty community. Among them, Fresh's Soy Face Cleanser truly impressed us with its nourishing blend of soy protein, cucumber extract, and rose water that can deeply hydrate your skin and remove all the stubborn impurities. There are more amazing products on our list, so keep scrolling to see what they have to offer.
    Cosmetics and skincare
  • 10 Best Shaving Brushes in 2022 (Perfecto, Parker Safety Razor, and More)
    10 Best Shaving Brushes in 2022 (Perfecto, Parker Safety Razor, and More)
    Tired of those accidental cuts when you shave? A shaving brush works up a thick lather on your face in preparation for you to shave off your facial hair with a razor blade. Shaving brushes don't just help to open up your pores and provide lubrication, but they also work to raise hair from the surface of your skin, getting it in the right position to be cut by your blade. To make your hunt for the perfect shaving brush easier for you, mybest searched far and wide in search of the best ones out there. We put our top picks together in this top 10 list; topping it is Perfecto's pure badger hair shaving brush with soft bristles that work up a great lather. Check out the rest of our top picks and find one that suits you. Oh, and don't forget to give our buyer's guide a read when you're at it!
    Cosmetics and skincare
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  • 10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    If you're a K-beauty fanatic, you know that ingredients in Korean skincare can do a body good. When it comes to your nighttime routine, night creams are the perfect tool for ensuring a great beauty rest! That's why we went out of our way to research and compile a list of our absolute favorite Korean night creams.In our opinion, Neogen x Joan Kim VitaDuo Day and Night Cream is among the great Korean skincare products that provide great hydrating and moisturizing effects. Aside from being effective, it's also very innovative as it contains two creams - intensive day cream and night cream - in one container. Check out what more skincare products are a good addition to your night skincare routine! And if you're still full of questions, check out our buying guide with tips from aesthetician Devan Jesmer.
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  • 10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    Have you ever wanted a body wash that doesn't have a strong scent? Or something that can moisturize your skin? Well, why not both? Japanese body washes are known for their gentle scents, formulas, and great feel. That's why we scoured popular e-commerce sites in Japan like Amazon, Rakuten, and Kakaku.com to find the best body washes available online. Then we purchased some of the most popular products and tested them for the following:Cleansing abilityMoisturizing abilityIngredientsFeelKeep reading to find out our 10 best Japanese body washes available online.
    Cosmetics and skincare
  • We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    Whitening serums are essential for those who want to suppress melanin production and reduce the appearance of freckles and dark spots. However, with a wide range of products available, from brands such as HAKU, Chifure, and MUJI, to high-end brands such as Sunstar and Albion, as well as a dizzying number of active ingredients like tranexamic acid, kojic acid, and arbutin, it’s difficult to tell which ingredients are actually effective and which aren’t, as well as which products are best for sensitive skin.To determine the best whitening serums, we gathered the 48 best-selling whitening serums on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING and tested them all.We tested each product for the following:IngredientsMoisturizing abilityFeelIn addition to our buying guide on how to choose a whitening serum, we'll also explain what you can expect from a whitening serum and answer your questions on whether or not they work on hyperpigmentation. Keep reading to find out more!
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  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!To figure out what's best to use, we evaluated and tested 9 of the most popular hair dyes found on popular e-commerce sites in Japan, like Amazon, Rakuten, and Yahoo! Shopping. We tested them based on three criteria: FinishHow long the color lastedHow it felt after dyingKeep on reading to find out which was our top pick for best Japanese hair dye!
    Cosmetics and skincare
  • 10 Best Korean Serums for Soft, Glowing Skin in 2022 (Aesthetician-Reviewed)
    10 Best Korean Serums for Soft, Glowing Skin in 2022 (Aesthetician-Reviewed)
    Want to make your skin glow? Korean serums are mild, lightweight, and contain a high concentration of active ingredients that can help all skin types. Some common skin-nourishing ingredients are ginseng, green tea, and aloe vera. Korean skincare also utilizes more unique ingredients, like snail mucin, placenta, and propolis! Check out our buying guide, which we prepared with the help of aesthetician Devan Jesmer, where you'll find all the necessary information regarding Korean serums, and our top 10 highly recommended products. Innisfree's Green Tea Seed Serum is our top-ranking product because it absorbs quickly, soothes irritated skin, and prevents signs of aging. If you want to know more, don't forget to check out the rest products on our list!
    Cosmetics and skincare
  • 10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    Frustrated with all the sunscreens with rich consistency that won't sink into your skin and make your skin feel even oilier than it already is? Consider using a Korean sunscreen! Most have a lightweight consistency that can absorb quickly into your skin and provide optimal protection against the sun. Besides, some even contain ingredients that can help regulate oil production to balance out your oily skin and leave it feeling much more refreshed.After combing the internet, we've found 10 Korean sunscreens that can work like a charm for your oily skin. One of them is COSRX's Aloe Soothing Sun Cream, which is formulated with aloe leaf extract to soothe and lightly moisturize the skin. There are other products that are equally effective on our list, so give them a look as well!  And check out our buying guide and additional tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • Senka All Clear Oil Review
    Senka All Clear Oil Review
    Good cleansing oils have the following things in common. They remove makeup. They neither dry out skin nor leave it greasy. They’re quick, non-irritating, and easy to use. Overall, that’s a pretty tall order.Our editing department purchased Senka’s popular All Clear Oil and tested for the above. We also analyzed the ingredients and, later on in this article, explain how to properly use the product. Here’s everything we learned during testing.
    Cosmetics and skincare
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