Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best commercial shampoo. We then chose the 26 most popular products and tested them for the following:
- Hair Texture
- Cleansing Power
We consulted a specialist about ingredients–which would be the most effective, the mildest, the most hydrating? We also discussed the pros and cons of sulfates and amino acid shampoos and of silicone and silicone-free formulas. We then compiled everything we learned into a buying guide about and list of the best Japanese commercial shampoos available online.
Top 26 Best Japanese Commerical Shampoos to Buy Online
We read the ingredients list, then ran the shampoos through tests to learn how mild they were. We frothed them with a hand mixer to see how they would lather. We washed bundles of hair and checked for texture. And we tried the shampoos out on samples of sebum to test for cleansing power.
Based on how they performed, we ranked the top 26 Japanese commercial shampoos available online.
※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.
1. Honeycé Deep Moist Repair Shampoo (480 ml)
For the General Shampoo Seeker: Offers a Deep Cleanse, but the Mild Ingredients Leave Hair Silky
Now, the only test Honeycé’s shampoo didn’t get a startling high score on was lather–and it’s not like it didn’t foam at all. It took some time, but as you massaged it in, it lathered into dense, springy bubbles. It also rinsed out readily.
The formula was mild. It was silicone-free but contained natural moisturizing ingredients, like honey and flower oils, which left hair hydrated. It was free of sulfates and synthetic dyes.
There was little to complain about. As long as you aren’t particularly picky–just in the market for something that will clean without damaging your hair–Honeycé’s a solid choice.
|Japanese||ハニーチェ ディープモイストリペア シャンプー||Scent||Floral Honey|
|Price per ml||2.0 yen||Benefits||Deep Moist Repair|
2. Minon Medicated Hair Shampoo (Quasi-Drug, 450 ml)
Best for Dry, Sensitive Skin: Non-Irritating Formula Cleanses and Soothes Your Scalp
Minon’s produced by a pharmaceutical company. They cater to those with dry, sensitive skin–and this shampoo, in particular, is meant to fight itchiness and dandruff. It received a perfect score for its gentle ingredients.
This is an amino acid shampoo. While it’s gentle, it doesn’t lather too well. But the loose bubbles make for an quick rinse.
|Japanese||ミノン 薬用ヘアシャンプー||Scent||Faintly Floral|
|Price per ml||3.0 yen||Benefits||Moisture|
3. Rêveur Fraicheur Moist Shampoo (340 ml)
Best for Hydrated, Silky Hair: Comes in an Airtight Pouch and is Replete with Moisturizing Oils
The refills come in a pouch–you just stick the nozzle in and pump away. The pouch itself is air-tight, which is meant to keep the shampoo fresher for longer.
It smelled sweet–almost like cheap perfume (and that’s why we gave it a low score for application). Still, it earned 4.0 points or higher on all our other tests. Texture, by the way, was amazing. We washed and dried the bundle of hair ten times, and from beginning to end, the sample felt like spun silk.
The formula is amino acid based and, while gentle, offered a deep cleanse. 1% is made up of oils, which work to hydrate your hair.
|Japanese||レヴール フレッシュール モイスト シャンプー||Scent||Fresh Flowers|
|Price per ml||3.1 yen||Benefits||–|
4. Moist Diane Botanical Moist Shampoo (480 ml)
Best for Those Who Like Botanical Extracts: Plant Oils Leave Hair Hydrated and Smooth
This is a botanical shampoo, gentle enough for the whole family. It’s filled with plant extracts and oils.
It was quite light and didn’t lather too well. At the same time, it was slimy and didn’t rinse out easily. Still, after a good long dousing with water, hair came out shiny and smooth, as if we’d used conditioner.
|Japanese||モイスト・ダイアン オイルシャンプー ボタニカル・モイスト||Scent||Fruity Jasmine|
|Price per ml||2.1 yen||Benefits||Moisture & Shine|
5. Cow Brand Additive-Free Shampoo (Smooth, 500 ml)
Best if You’re Looking for a Mild Formula on a Budget: Leaves Hair Soft and Clean Too
Cow Brand’s known for their mild soaps, and this shampoo is no different. It’s additive-free and meant to nourish both your scalp and roots.
There was no silicone, but hair didn’t feel rough or too “squeaky clean” after use. The formula featured both amino acids and betains. While cleansing power was only a bit higher than average, it lathered into a mountain of plush foam.
And though most shampoos formulated for sensitive skin also seem to be priced for the rich, Cow Brand’s products are unfailingly available for a drugstore price.
|Japanese||カウブランド 無添加シャンプー さらさら||Scent||Unscented|
|Price per ml||1.4 yen||Benefits||Silky Hair|
6. Belluga Shampoo Amino Damage Care (400 ml)
Best if You’re Looking for a Typical Amino Acid Shampoo: Mild Ingredients and Lather
This is your typical amino acid shampoo. Ingredients are mild and cleansing power is retrained at best, which ensures the formula isn’t stripping. It lathered, but the foam wasn’t too thick or rich.
The fragrance was floral but very faint. Hair felt smooth but light after cleansing–not quite dry, but squeaky enough that you’d want to use a conditioner.
|Japanese||ベルーガ シャンプー アミノダメージケア||Scent||Bright Floral|
|Price per ml||4.9 yen||Benefits||Damage Repair & Moisture|
7. SUPERFOOD LAB Biotin + P-Barrier Scalp Shampoo (480 ml)
Best if You Believe in the Nourishing Power of Botanical Extracts: Designed to be Like a Supplement for Hair
SUPERFOOD LABS employs nano-particles to nourish the scalp as it gently cleanses. It contains an assortment of botanical extracts, curated for their nutritious properties (SUPERFOOD LABS also produces supplements).
The formula features amino acids and betains as surfactants. While it didn’t lather well, it rinsed away almost all the sebum on the glass slide. The scent was bright and refreshing, citrusy and flowery at the same time.
|Japanese||スーパーフードラボ ビオチン+ピー・バリア スカルプ シャンプー||Scent||Citrus & Ylang Ylang|
|Price per ml||3.2 yen||Benefits||–|
8. Dear Beauté HIMAWARI Volume & Repair Oil in Shampoo (500 ml)
Worth-Checking out: Sunflower-Centric Formula that Balances Power and Mildness
The formula features sunflower oil and other extracts, meant to repair and hydrate damaged hair. It also smooths out kinks and leaves your locks sleek and shiny.
While hair got a bit tangled after cleansing, resulting in a score of one for texture, as long as you give it a good combing, it’ll revert to a satiny texture. A few of our editors actually use this shampoo at home, and they swear you don’t even need conditioner.
We also appreciate that the ingredients were mild, but the cleansing power was there.
|Japanese||ディアボーテ オイルインシャンプー (ボリューム＆リペア)||Scent||Fresh & Floral|
|Price per ml||1.8 yen||Benefits||Smooth & Elastic Hair|
9. Je L’aime Relax soft & moist Shampoo (500 ml)
Worth Checking out: Gentle Formula Meant to Tame Frizzy, Kinky Hair
This shampoo’s said to tame even the roughest, kinkiest hair (keep in mind, however, that the target market is straight Asian hair). Nonetheless, it left our bundle of strands silky smooth–which is impressive, considering that the formula is silicone-free.
However, it did have the overly sweet smell of typical commerical shampoos. This is also amino acid-based, meaning you’ll have to take time to lather it up and rinse it out.
|Japanese||ジュレーム ソフト＆モイスト シャンプー||Scent||Fruity Floral|
|Price per ml||1.9 yen||Benefits||Hydrated & Soft Hair|
10. Salon Style BIOLISS Botanical Sleek Straight Shampoo (480 ml)
Worth Checking Out: A Well-Balanced Shampoo that Smooths out Hair
This didn’t particularly excel at anything, but it didn’t do anything poorly either. If we could give a shampoo points for balance, Bioliss Botanical would come out on top.
This was also a silicone-free formula that managed to leave hair soft and smooth. There was a fruity fragrance with just a hint of herbs.
It lathered up quickly into a mountain of bubbles, but they were a bit rough and loose. Rinse well and make sure you check for any residue.
|Japanese||ビオリス ボタニカル シャンプー (スリークストレート)||Scent||Orange, Lime, Eucalyptus, Lavandin, & Star Anise Essential Oils|
|Price per ml||1.5 yen||Benefits||Smooths out Kinks|
11. Atopia Moisturizing Scalp Shampoo (350 ml)
Worth Checking out: Fragrance-Free Formula Designed for Babies
This is a foam shampoo formulated for babies–you can guess how mild it’s going to be.
The bubbles start to disappear as soon as you massage into hair, but that’s because the formula’s designed to stay on your scalp for as short a time as possible. No cleansing agents overstaying their welcome means low chances of skin irritation.
However, very little product comes out with a single pump (no wonder, as it’s made for baby heads). If you have long, thick hair, you’ll likely run out in no time.
|Price per ml||2.1 yen||Benefits||Soothes Dry Skin|
12. LUX Go Active Hair to Heels Wash (150 ml)
Worth Checking out: Intense Cleansing Power in a Tiny Bottle–the Perfect Beach or Gym Body Shampoo
This is really a gym item. You can use it for both your body and your hair, and it comes in a small 150 ml bottle.
Since it’s meant to cleanse your entire body of sweat (or seawater or chlorine from the pool), the formula was quite powerful. Hair wasn’t the silkiest after use, but we guess that’s to be expected from a full-body shampoo.
|Japanese||LUX アスレジャー ヘルシーシャイン 全身シャンプー||Scent||Rosemary|
|Price per ml||3.3 yen||Benefits||–|
13. Remedy Shampoo (500 ml)
Worth Checking out: Shampoo for Delicate Hair–Strikes a Balance Between Mild Ingredients and Cleansing Power
This shampoo’s marketed towards people with delicate or damaged hair. The surfactant used here is, like that used in many of the other shampoos on our list, amino acid.
It smelled largely of soap, with just the faintest scent of herbs.
|Price per ml||4.4 yen||Benefits||–|
14. ARGELAN Chamomile Rosemary Scalp Shampoo (500 ml)
Worth Checking out: A Gentle Organic Brand that Foams and Soothes
Aregelan’s an organic brand you’ll only find at the super drugstore, Matsumoto Kiyoshi.
Their shampoo felt amazing to use. The foam was thick and springy, like moss. It had a light botanical scent that smelled natural, like the plants had just been plucked from the branch.
Cleansing power was just a bit higher than average–still, we were satisfied, as the formula prides itself on being gentle above all else.
|Japanese||アルジェラン オーガニック スカルプ シャンプー||Scent||Citrus & Herbs|
|Price per ml||3.3 yen||Benefits||Smooth & Healthy Hair|
15. Ichikami Moisturizing Shampoo (480 ml)
Worth Checking out: Gentle is the Keyword–Non-Irritating Ingredients, Low Cleansing Power
This is another amino acid-based shampoo. It was extremely mild, but it did sacrifice some cleansing power. It also didn’t lather well. Still, it was so gentle that, on particularly oily and sweaty days, you could wash twice with little worry.
The formula was free of silicone and, unfortunately, didn’t have any good substitutes. Hair was a bit kinky and the comb got caught a few times after use.
|Japanese||いち髪 濃密W保湿ケア シャンプー||Scent||Apricot & Sakura|
|Price per ml||1.2 yen||Benefits||Silky Hair|
Products that Didn’t Make the Cut
And why they didn’t quite make it.
Balances (Relatively) Mild Ingredients and Cleansing Power, but Leaves Hair Unnecessarily Rough
Curel’s Intensive Moisture Care Shampoo (16) was actually similar to our number 11 pick, Atopia. There was no smell to it, and ingredients were mild enough, though they earned only a score of 4.0, as opposed to Atopia’s 5.0. Cleansing power was graded at over a 4.0. However, unlike Atopia’s shampoo, Curel’s left hair a bit rough.
Aēsop’s Classic Shampoo (17) and Moist Diane’s Extra Straight Shampoo (18) were scented. Otherwise, they scored similarly to Curel’s Intensive Moisture Care on ingredients, cleansing power, and hair texture.
Powerful Cleanser but Unremarkable in Other Ways
Tsubaki’s Moist Shampoo (19) earned average scores–around a 3.0–on all tests except for cleansing power, where it shone with a rating of 4.9.
Regenne’s Shampoo for Scalp Moisture (23) was similarly unremarkable. It earned a high score for cleansing and 3.0s on everything else–except for hair texture, for which it received only a single point.
Offers Mild Ingredients but Not Much of a Cleanse
Botanist’s Botanical Shampoo (20) featured only gentle ingredients, for which it received a perfect score. However, though it lathered well, it earned only a 1.5 for cleansing power. It got a flat 1.0 for hair texture as well.
Likewise, Essential’s Free & Easy Shampoo (25) earned 4.2 points for its mild ingredients. Cleansing was better than Botanical’s product, though not by much–it received a score of 2.8. Hair texture was likewise graded at a 1.0, as was lather.
Deep Cleans but May be a Bit Rough on Your Scalp and Hair
On the other hand, MACHÉRIE’s Air Feel Shampoo (21) and SALA’s Shittori Sarasara Shampoo (22) both received near-perfect scores for cleansing. However, they had points docked for harsh ingredients, leaving them with little more than 2.0 points each. Hair texture was also graded at a 1.0 (MACHÉRIE) and 2.0 (SALA).
Ingredients are a Bit Harsh and Don’t Have Much to Offer in the Way of Cleansing Power Either
LUX’s Botanical Pure Shampoo (24) and LUX’s Super Rich Shine Moisture Shampoo (26) both received only 2.8 points for cleansing. However, ingredients were a bit harsh and rated at a 2.0 or below. And while LUX’s Botanical Shampoo earned a 4.0 for hair texture, the original formula got only a 1.0. Everything else was more or less average.
How We Tested Our Products
We were looking for a good balance between cleansing power and mildness. We wanted shampoo that lathered well but left hair moisturized and smooth.
This is how we tested for those factors.
Test ①: Application
This is a bit subjective, but we graded each product based on how good it felt to use.
We handed the shampoos over to a group of editors. This was after we had transferred all the products into plain containers, so our testers wouldn’t be mislead by clever packaging and branding.
The editors graded each bottle on its scent, how easy it was to lather up and rinse out, and how easy it was to run your fingers through hair after application.
To make it a bit more objective, we didn’t ask editors to simply tell us whether they liked the scent or not. Instead, they were looking for authenticity–whether the shampoo really smelled like whatever it claimed to smell like.
Out of the seven products that earned a score of 4.0 or higher, six were non-silicone shampoos that featured natural moisturizing ingredients.
Test ②: Mildness
To check for harshness/mildness, we used something called the “protein denaturation test.” Denaturation, by the way, refers to the altering or destruction of protein structure through the introduction of an external stressor.
We diluted the shampoo and added fixed amounts of each into separate cups of egg whites. We then mixed the liquids together gently, as to not cause any frothing. We left the solutions to sit for a set period of time. When we came back, we set each of the cups on a black sheet of paper.
The more caustic the shampoo was, the more it caused the egg whites to cloud over. So, if you look at the picture above–the solution on the left side of the picture was extremely cloudy; therefore, the shampoo used was caustic and earned only a score of 1.0. On the other hand, the solution on the the right side was clear; therefore, the shampoo was mild and earned a score of 5.0
We also took a look at the ingredients list. For each additional ingredient (which wasn’t a surfactant) that could be considered unnecessarily harsh (like dyes), we subtracted half a point from the final “mildness” score.
Test ③: Lather
Most shampoos don’t work well unless you can get them to foam up. So, we poured diluted shampoo into large plastic cups, ensuring we had the same proportion of shampoo and water across the board.
We then set a hand mixer to a fixed speed and beat the solutions for a certain (short) amount of time. We measured the amount of foam we were left with; taller foam meant a higher score.
Test ④: Hair Texture
This refers to how the shampoo leaves your hair feeling after you’re done cleansing, rinsing, and drying off.
We prepared 26 batches of long hair. We washed each with one of the shampoos and then blow-dried it, ten times.
The act of rubbing the shampoo in itself can be a form of stress; to account for that, we used a comb. That not only ensured we applied shampoo in the exact same way to each sample of hair, but also that product was distributed evenly throughout a single batch.
We also made sure to dry each sample at a set temperature (warm wind), with fixed speed settings.
After the washing and drying, we ran each batch of hair through with a comb, ten times. Each time we ran the comb through, we used a machine to measure how much force it took; we then calculated the average and graded each product on a scale from 1.0 – 5.0–a higher score meant slicker hair and a better product.
Test ⑤: Cleansing Power
First, we diluted all the shampoos, making sure to keep the shampoo to water ratio consistent.
We then prepared artificial sebum by mixing together stearic acid and oleic acid (the main components of human sebum). We applied the mixture onto glass slides.
We then gently submerged each glass plate into the diluted samples of shampoo. The more sebum a shampoo could wash off, the higher the score it earned.
Tips on How to Choose Japanese Commercial Shampoo – Buying Guide
Here are four big things to look out for.
① How Much Cleansing Power Do You Actually Need?
You don’t have to read the entire ingredients list if you don’t want to. However, at least scan the first three rows–as these items will be present in the highest concentration.
Just keep in mind that products in Japan classified as “quasi-drugs”※1 don’t have to list all the ingredients that went into them, so they’re much harder to judge.
※1 医薬部外品: quasi-drugs (similar to OTC drugs in America)
The Most Powerful Surfactants: For a Quick, Thorough Cleanse, Consider Sulfates
Most commercial shampoo feature sulfates. They’re cheap, but they lather well and clean deep.
The thing about sulfates, though, is they can penetrate into the scalp and be so harsh, they end up doing more harm than good. They’re derived from alcohol as well, so you’d do well to avoid sulfates if you’re allergic or have sensitive skin.
You can use sulfates on sweaty days or when your hair really needs a good cleansing, but we recommend something more gentle for everyday use.
Look for These Ingredients
- ラウレス硫酸Na: Sodium Laureth Sulfate
- ラウリル硫酸Na: Sodium Lauryl Sulfate
The Gentler Cleansers: If You Have Dry or Sensitive Skin, Consider Amino Acids
If you have a dry scalp or sensitive skin, we recommend using amino acid shampoos. They’re far milder than most other surfactants though as a trade-off they don’t lather as well or clean as deep. And it’s important that you keep your scalp clean because build-up can lead to clogged pores, which in turn can contribute to acne or hair loss.
So when you cleanse with amino acid shampoos, take time to work up a good lather (or consider investing in a foaming net or sponge). Then massage thoroughly into your scalp and hair and take 4-5 minutes to rinse out.
Amino acid shampoos will feature ingredients that contain “cocoyl” or “lauroyl.”※2
Look for These Ingredients
-Don’t Lather Easily but are Especially Gentle-
- ココイルグルタミン酸Na: Sodium Cocoyl Glutamate
- ココイルグルタミン酸TEA: TEA-Cocoyl Glutamate
- ラウロイルグルタミン酸Na: Sodium Lauroyl Glutamate
-Lather Relatively Easily-
- ラウロイルアラニンNa: Sodium Lauroyl Alanine
- ココイルメチルアラニンNa: Sodium Cocoyl Methyl Beta-Alanine
- ココイルアラニンTEA: TEA-Cocoyl Alaninate
- ラウロイルサルコシンNa: Sodium Lauroyl Sarcosinate
- ココイルサルコシンNa: Sodium Cocoyl Sarcosinate
※2 「ココイル」「ラウロイル」: “cocoyl” and “lauroyl,” respectively
The Mildest of Them All: For Plush, Creamy, Gentle Foam, Try Betains
If you want the mildest shampoo possible for your scalp and hair, consider “betains.” They’re so gentle, they’re often used in infant shampoos; yet they lather into a dense, creamy foam.
However, betain shampoos are even weaker than amino acid shampoos. Make sure you rinse out your hair with warm water before applying–and if your hair doesn’t feel clean after the first round, then lather, rinse, and repeat.
Look for These Ingredients
- ラウラミドプロピルベタイン: Lauramidopropyl Betaine
- ココアン酢酸Na: Sodium Cocoan Acetate
- コカミドプロピルベタイン: Cocamidopropyl Betaine
② The Pros and Cons of Silicone
Silicone shampoos aren’t always bad–here’s when they can and can’t help.
If You Need to Smooth Down Your Hair, Consider Taking Advantage of Silicone Shampoos
If you have damaged or frizzy hair, then consider getting a shampoo that contains silicone. Silicone coats each separate strand of hair, smoothing them over. The problem is when there’s too much residue left around your roots or on your scalp, but you can remedy this with a thorough rinse.
The ingredients listed below and anything that contains the roots “silica,” “silyl” “silane,” and “silox”※3 are silicones.
Look for These Ingredients
- ジメチコノール: Dimethiconol
※3「シリカ」「シリル」「シラン」「シロキ」: “silica,” “silyl” “silane,” and “silox,” respectively
If You Suffer from Heavy, Weighed Down Hair, Switch over to a Silicone-Free Formula
On the other hand, if your hair feels weighed down and greasy or even if it’s just thin, then you may benefit from a non-silicone shampoo. Switching over from a silicone shampoo should give your hair a lift from the roots.
And you don’t need to give up silky texture either. Many silicone-free formulas will contain natural moisturizing ingredients like honey and sunflower seed oil, which will hydrate and smooth over your locks without plastering them against your head.
③ You Can Live without the Dyes
When scanning the ingredients list, you may sometimes notice that there’s colors※4, followed by numbers. These are tar-based dyes; they contain plenty of impurities and, if left to accumulate on your scalp, can cause damage.
In any case, you’re supposed to rinse off shampoos as soon as you finish cleansing, so dyes are completely unnecessary. If possible, try to avoid products that contain them.
We will, however, wave a green flag at shampoos that contain caramel. Yes, this is the same caramel made from heating sugar, and it’s a safe and natural ingredient.
※4 「赤」「青」「黄」「紫」「緑」「橙」: red, blue, yellow, purple, green, and orange, respectively
④ Don’t Discount Scent
As superficial as it may seem to use your nose to choose, lovely smells lingering in your hair can do wonders for mood. If you don’t like the artificial, saccharine perfume of artificial fragrances, you can always try formulas scented with natural essential oils. They aren’t as head-splitting.
If you’re one for sweet scents, try floral (rose is especially popular) and honey shampoos. If you like lighter, more netural scents, try herb, mint, and citrus shampoos.
Want to Learn How to Properly Wash Your Hair?
The act of scrubbing can wear your hair and scalp down over time. But how is one supposed to get a thorough cleanse without scrubbing?
We interviewed a hair specialist and learned a few shampooing tips and tricks. We then compiled his advice into a how-to. Learn more below.
We rounded up members from our editing department, purchased the 26 most popular Japanese commercial shampoos, and tested them all.
There are almost as many types of shampoo on the market as there are hair types in the world. Think about your own–do you need extra cleansing power? Or something that won’t strip your hair? Do you like the feel of plush foam? Or something that will rinse out quickly?
The list of considerations go on and on, but it’s worth taking time to think. After all, you use shampoo regularly, so why not find the ideal product that will not only nourish your hair but lift your mood?
Original by Mai Okutomi; Translation by Jasmine Li
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best salon shampoo. We then chose the 18 most popular products and tested for the following: Application Mildness Lather Hair Texture Cleansing Power We consulted a researcher and talked about formulas–which would be the most mild and which would be the most effective? We also discussed the characteristics of different surfactants, including amino acids and sulfates, as well as nourishing ingredients and unnecessary additives. We then compiled everything we learned into a buying guide about and list of the best Japanese salon shampoos available online. Top 18 Best Japanese Salon Shampoos to Buy Online 2019 We analyzed ingredients and ran the shampoos through tests to check for mildness. We tried the products out on samples of hair and then rated the texture afterwards. We also sniffed them and lathered them up and rinsed them out, so we could judge the entire “experience” of shampooing. And ba
Cleansers are usually a trade-off. You can find a cleanser that works on everything from waterproof mascara to lip tint, but it’s going to be harsh. Or you could find a cleanser that’s mild but will remove maybe liquid foundation. At best. However, at mybest, we’re constantly in search of a cleanser that gives you the best of both worlds. This time around, our editing department purchased Minon Amino Moist’s Moist Milky Cleansing. We looked at the ingredients and tested for both cleansing power and moisture. This is what we learned. Minon Amino Moist Milky Cleansing Visit Amazon for more details Visit ebay for more details Visit Global Rakuten for more details Price: $19.95 Why is Minon Amino Moist’s Milky Cleansing so Popular? Minon’s cleansing milk is so thick, it feels more like cream. The formula features nine amino acids, which hydrate and nourish. With a single tube, you knock out two birds with one stone: cleansing and moisturization. The cleanser is popular among sensitive-skin
We’ve scoured the internet and pored over reviews to find the best shampoos for hair repair and growth. During our research, we discovered that the best shampoos contain DHT-blocking ingredients to combat hair loss and nourishing ingredients to encourage healthy strands. They’re free from irritants like sulfates and parabens and are also suitable for your hair type. Keeping these things in mind, we’ve come up with a list of our favorite growth and repair shampoos available online. Top 10 Best Shampoos for Hair Repair and Growth to Buy Online When looking for a shampoo, keep your goals in mind. While many shampoos promise growth, volume, and repair, some will target hair loss while others will improve texture. Think about what you’re looking for. 1. Pura D’or Anti-Hair Thinning Shampoo (16 fl. oz.) Visit Amazon for more details Price: $37.99 Best Plant-Based Formula with Clinical Strength Hair Loss Prevention This shampoo isn’t just effective, it’s also good for you. It includes 17 h
So, we know that washing your hair too much’ll turn it into a nest of twigs. But some shampoos are gentler than others. Moisturizing shampoos contain key ingredients like amino acids, coconut, avocado, or argan oil that will help keep your hair healthy and soft. You’ve got moisturizing shampoos for dyed hair, naturally curly hair, dry hair, dry scalp, fine hair. But no matter what type you have, a moisturizing shampoo should make your hair healthier and more manageable. How to Choose a Moisturizing Shampoo – Buying Guide Let’s choose the best moisturizing shampoo for you by comparing popular products, what they do for your hair, how they do it, and how much they cost. For Silky Hair, Get Amino Acid Shampoo Amino acid shampoos are the gentlest. They won’t bleach your locks or dry them out. Rather, there’s an amino acid derivative–called TEA-cocoyl glutamate–which’ll condition your hair. It’ll smooth down your cuticles (the sheath that wraps around each strand) and leave your hair fe
As consumers become more aware of what conventional shampoos contain, a growing number are shifting from chemical-filled products to plant-based alternatives. And so countless natural hair care products fill up store shelves. They promise great things, but can they really live up to what they claim? Don’t be mislead by catchy taglines or branding. To help you find that truly natural shampoo, we’ve compiled a list of popular product lines. How to Choose a Natural Shampoo – Buying Guide Natural hair care products have become increasingly popular in a world where we’re all obsessed with health and the environment. And we believe that “natural” products are pure and safe. But what does “natural” really mean on shampoo labels? Actually, the term “natural” is not regulated by the FDA at all. So a product with just one natural ingredient can claim to be natural, even if the rest of the ingredients are chemical toxic. Of course, not everything’s a scam. But take things with a g
Cow Brand’s been around since the Showa Era. For a reason. Their products are said to cleanse deep, lather well, and be full of mild ingredients safe for the most sensitive of skin. And they’re dirt cheap. Our editing department purchased what may be their flagship product–Beauty Soap Red Box–and put it to the test. We rated the efficacy of the formula and analyzed the ingredients. This is everything we learned. Cow Brand Beauty Soap Red Box (3 Pieces) Visit Amazon for more details Visit ebay for more details Visit Global Rakuten for more details Price: $1.96 Tell Me More about This “Miracle Product” Cow Brand’s Beauty Soap (Red Box) is chock full of natural, plant-derived oils and fats. It also contains milk butter and squalane–all of which work to hydrate and reinforce your skin’s natural barrier. Cow Brand uses what’s called the “soap-kettle saponification method.” Basically, it’s a traditional–but time-consuming and labor-intensive–way of making soaps. Workers spend 5 – 7 days
Cow’s a brand targeted at sensitive skin. Its products are as simple, natural, and mild as possible. Even the white and baby pink packaging makes us feel all warm and fuzzy inside. This time around, our editing department purchased Cow Brand’s Cleansing Oil. It’s marketed as additive-free, but we looked into the ingredients list to test their claims. We also tried the product out ourselves to check for cleansing power. This is what we learned. Cow Brand Additive-Free Makeup Cleansing Oil Visit Amazon for more details Visit ebay for more details Visit Global Rakuten for more details Price: $11.90 Cow Brand’s famous for their bar soap. Their products cater to delicate skin and are marketed as additive-free and non-irritating. All formulas have to go through allergy testing. This cleanser features naturally derived ceramides to moisturize and protect dry skin. And it’s cheap. In Japan, you can get a bottle for about 500 yen–and though it’s sold for double in the States, the price still i
shu uemura’s Skin Purifier Ultime8 may be one of the best known Japanese cleansing oils out there. It removes makeup but hydrates dry, flaky skin. It feels rich but not greasy and, as the official site puts it, addresses “global skin concerns.” This time around, our editing department purchased a bottle of this miracle cleansing oil and put it to the test. We looked at cleansing power and hydration and analyzed the ingredients list. This is everything we learned. shu uemura Skin Purifier Ultime8 Cleansing Oil Visit Amazon for more details Visit ebay for more details Visit shu uemura for more details Price: $46.00 Why is shu uemura’s Ultime8 Cleansing Oil So Popular? shu uemura’s Ultime8 Cleansing Oil contains eight botanical oils, each chosen for their skincare properties. They count among them Japanese camellia oil, which contains oleic acid, a major component of human sebum. 98% of the formula is made up of naturally derived ingredients. It’s meant to nourish your skin even as it cle
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing gel. We then chose the 25 most popular products and tested them for the following: Cleansing Power Hydration Ingredients Cleansing gels tend to be mild, but we wanted to see what options, if any, would be suitable for waterproof makeup and oily skin. We also asked a specialist in cosmetic ingredients to inspect the formulas, seeking options for sensitive skin. We then compiled everything we learned into a buying guide about and list of the best Japanese cleansing gels available online. Top 25 Best Japanese Cleansing Gels Available Online We tried the cleansers out on waterproof makeup (which usually contain plenty of oil). We measured moisture levels in our skin. We asked a researcher who used to work in cosmetic R&D to pick out the mildest formulas for us. Then, based on how they performed on our tests, we ranked the top 25 Japanese cleansing gels available online. ※Japane
Oily hair can be a challenge to deal with, so we’ve scoured the internet to find good styling products that won’t leave you greasy. After combing through reviews, we’ve brushed the gimmicks out of the way and found that the best products are texturizing, free from oils and irritants, and suited to your hair type and texture, whether you be fine and thin or thick and curly. We kept all this in mind as we picked out some of the best styling products for oily hair available online. Top 10 Best Styling Products for Oily Hair to Buy Online Naturally, you’re going to want to pick out a product for a specific purpose, but here are some covering a wide variety of uses–all great for those with oily hair. 1. Anchors Hair Company Courage Clay Visit Amazon for more details Price: $21.00 Best Strong Hold Matte Pomade This hair clay gives you a strong hold that can be either matte or a little shiny depending on how you wear it. It isn’t drying but also doesn’t make your hair look or feel any oilie