Top 26 Best Japanese Commercial Shampoos to Buy Online 2019 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best commercial shampoo. We then chose the 26 most popular products and tested them for the following:

1. Application
2. Mildness
3. Lather
4. Hair Texture
5. Cleansing Power

We consulted a specialist about ingredients–which would be the most effective, the mildest, the most hydrating? We also discussed the pros and cons of sulfates and amino acid shampoos and of silicone and silicone-free formulas. We then compiled everything we learned into a buying guide about and list of the best Japanese commercial shampoos available online.
  • Last updated: 10-25-2019
  • 408 views
Table of Contents

Top 26 Best Japanese Commercial Shampoos to Buy Online

We read the ingredients list, then ran the shampoos through tests to learn how mild they were. We frothed them with a hand mixer to see how they would lather. We washed bundles of hair and checked for texture. And we tried the shampoos out on samples of sebum to test for cleansing power.
Based on how they performed, we ranked the top 26 Japanese commercial shampoos available online.
※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.

1. Honeycé Deep Moist Repair Shampoo (16.2 oz)

$8.93

Japaneseハニーチェ ディープモイストリペア シャンプー
ScentFloral Honey
Price per ounce$0.55
BenefitsDeep Moist Repair
Application4.2
Mildness4.8
Lather3.5
Hair Texture4.0
Cleansing4.8
Overall Score4.3

2. Minon Medicated Hair Shampoo (Quasi-Drug, 15.2 oz)

$12.23

Japaneseミノン 薬用ヘアシャンプー
ScentFaintly Floral
Price per ounce$0.80
BenefitsMoisture
Application4.1
Mildness5.0
Lather3.0
Hair Texture4.0
Cleansing4.0
Overall Score4.1

3. Rêveur Fraicheur Moist Shampoo (11.5 oz)

$9.72

Japaneseレヴール フレッシュール モイスト シャンプー
ScentFresh Flowers
Price per ounce$0.85
Benefits
Application2.7
Mildness5.0
Lather4.0
Hair Texture5.0
Cleansing4.9
Overall Score4.1
Japaneseモイスト・ダイアン オイルシャンプー ボタニカル・モイスト
ScentFruity Jasmine
Price per ounce$0.80
BenefitsMoisture & Shine
Application3.7
Mildness4.8
Lather3.0
Hair Texture4.0
Cleansing4.7
Overall Score4.0

5. Cow Brand Additive-Free Shampoo (Smooth, 16.9 oz)

$6.35

Japaneseカウブランド 無添加シャンプー さらさら
ScentUnscented
Price per ounce$0.38
BenefitsSilky Hair
Application3.2
Mildness5.0
Lather4.5
Hair Texture3.0
Cleansing3.8
Overall Score4.0

6. Belluga Shampoo Amino Damage Care (13.5 oz)

$17.87

Japaneseベルーガ シャンプー アミノダメージケア
ScentBright Floral
Price per ounce$1.32
BenefitsDamage Repair & Moisture
Application4.5
Mildness4.2
Lather3.0
Hair Texture4.0
Cleansing3.7
Overall Score4.0
Japaneseスーパーフードラボ ビオチン+ピー・バリア スカルプ シャンプー
ScentCitrus & Ylang Ylang
Price per ounce$0.86
Benefits
Application3.5
Mildness5.0
Lather2.5
Hair Texture4.0
Cleansing4.9
Overall Score4.0

8. Dear Beauté HIMAWARI Volume & Repair Oil in Shampoo (16.9 oz)

$8.27

Japaneseディアボーテ オイルインシャンプー (ボリューム&リペア)
ScentFresh & Floral
Price per ounce$0.49
BenefitsSmooth & Elastic Hair
Application4.0
Mildness5.0
Lather3.5
Hair Texture1.0
Cleansing4.8
Overall Score3.9

9. Je L’aime Relax soft & moist Shampoo (16.9 oz)

$8.86

Japaneseジュレーム ソフト&モイスト シャンプー
ScentFruity Floral
Price per ounce$0.52
BenefitsHydrated & Soft Hair
Application3.4
Mildness4.6
Lather4.5
Hair Texture4.0
Cleansing2.0
Overall Score3.9
Japaneseビオリス ボタニカル シャンプー (スリークストレート)
ScentOrange, Lime, Eucalyptus, Lavandin, & Star Anise Essential Oils
Price per ounce$0.42
BenefitsSmooths out Kinks
Application3.8
Mildness3.7
Lather4.0
Hair Texture4.0
Cleansing4.2
Overall Score3.9

11. Atopia Moisturizing Scalp Shampoo (11.8 oz)

$6.73

Japaneseアトピタ 保湿頭皮シャンプー
ScentUnscented
Price per ounce$0.57
BenefitsSoothes Dry Skin
Application2.7
Mildness5.0
Lather3.5
Hair Texture4.0
Cleansing4.0
Overall Score3.8
JapaneseLUX アスレジャー ヘルシーシャイン 全身シャンプー
ScentRosemary
Price per ounce$0.89
Benefits
Application3.1
Mildness4.0
Lather4.5
Hair Texture3.0
Cleansing5.0
Overall Score3.8
Japaneseレメディ シャンプー
ScentHerbal
Price per ounce$1.20
Benefits
Application2.8
Mildness4.8
Lather3.5
Hair Texture3.0
Cleansing4.8
Overall Score3.7

14. ARGELAN Chamomile Rosemary Scalp Shampoo (16.9 oz)

$14.94

Japaneseアルジェラン オーガニック スカルプ シャンプー
ScentCitrus & Herbs
Price per ounce$0.88
BenefitsSmooth & Healthy Hair
Application4.4
Mildness4.0
Lather3.5
Hair Texture1.0
Cleansing3.8
Overall Score3.6
Japaneseいち髪 濃密W保湿ケア シャンプー
ScentApricot & Sakura
Price per ounce$0.33
BenefitsSilky Hair
Application3.8
Mildness5.0
Lather3.5
Hair Texture2.0
Cleansing1.3
Overall Score3.6

Products That Didn't Make the Cut

And why they didn't quite make it.

Balances (Relatively) Mild Ingredients and Cleansing Power, but Leaves Hair Unnecessarily Rough

Balances (Relatively) Mild Ingredients and Cleansing Power, but Leaves Hair Unnecessarily Rough

Curel’s Intensive Moisture Care Shampoo (16) was actually similar to our number 11 pick, Atopia. There was no smell to it, and ingredients were mild enough, though they earned only a score of 4.0, as opposed to Atopia’s 5.0. Cleansing power was graded at over a 4.0. However, unlike Atopia’s shampoo, Curel’s left hair a bit rough.

Aēsop’s Classic Shampoo (17) and Moist Diane’s Extra Straight Shampoo (18) were scented. Otherwise, they scored similarly to Curel’s Intensive Moisture Care on ingredients, cleansing power, and hair texture.

Powerful Cleanser but Unremarkable in Other Ways

Powerful Cleanser but Unremarkable in Other Ways

Tsubaki’s Moist Shampoo (19) earned average scores–around a 3.0–on all tests except for cleansing power, where it shone with a rating of 4.9.

Regenne’s Shampoo for Scalp Moisture (23) was similarly unremarkable. It earned a high score for cleansing and 3.0s on everything else–except for hair texture, for which it received only a single point.

Offers Mild Ingredients but Not Much of a Cleanse

Offers Mild Ingredients but Not Much of a Cleanse

Botanist’s Botanical Shampoo (20) featured only gentle ingredients, for which it received a perfect score. However, though it lathered well, it earned only a 1.5 for cleansing power. It got a flat 1.0 for hair texture as well.

Likewise, Essential’s Free & Easy Shampoo (25) earned 4.2 points for its mild ingredients. Cleansing was better than Botanical’s product, though not by much–it received a score of 2.8. Hair texture was likewise graded at a 1.0, as was lather.

Deep Cleans but May be a Bit Rough on Your Scalp and Hair

Deep Cleans but May be a Bit Rough on Your Scalp and Hair

On the other hand, MACHÉRIE’s Air Feel Shampoo (21) and SALA’s Shittori Sarasara Shampoo (22) both received near-perfect scores for cleansing. However, they had points docked for harsh ingredients, leaving them with little more than 2.0 points each. Hair texture was also graded at a 1.0 (MACHÉRIE) and 2.0 (SALA).

Ingredients are a Bit Harsh and Don’t Have Much to Offer in the Way of Cleansing Power Either

Ingredients are a Bit Harsh and Don’t Have Much to Offer in the Way of Cleansing Power Either

LUX’s Botanical Pure Shampoo (24) and LUX’s Super Rich Shine Moisture Shampoo(26) both received only 2.8 points for cleansing. However, ingredients were a bit harsh and rated at a 2.0 or below. And while LUX’s Botanical Shampoo earned a 4.0 for hair texture, the original formula got only a 1.0. Everything else was more or less average.

How We Tested Our Products

We were looking for a good balance between cleansing power and mildness. We wanted shampoo that lathered well but left hair moisturized and smooth.
This is how we tested for those factors.

Test ①: Application

Test ①: Application
This is a bit subjective, but we graded each product based on how good it felt to use.
We handed the shampoos over to a group of editors. This was after we had transferred all the products into plain containers, so our testers wouldn’t be mislead by clever packaging and branding.
Test ①: Application
The editors graded each bottle on its scent, how easy it was to lather up and rinse out, and how easy it was to run your fingers through hair after application.
To make it a bit more objective, we didn’t ask editors to simply tell us whether they liked the scent or not. Instead, they were looking for authenticity–whether the shampoo really smelled like whatever it claimed to smell like.
Test ①: Application
Out of the seven products that earned a score of 4.0 or higher, six were non-silicone shampoos that featured natural moisturizing ingredients.

Test ②: Mildness

Test ②: Mildness
To check for harshness/mildness, we used something called the “protein denaturation test.” Denaturation, by the way, refers to the altering or destruction of protein structure through the introduction of an external stressor.
Test ②: Mildness
We diluted the shampoo and added fixed amounts of each into separate cups of egg whites. We then mixed the liquids together gently, as to not cause any frothing. We left the solutions to sit for a set period of time. When we came back, we set each of the cups on a black sheet of paper.
Test ②: Mildness
The more caustic the shampoo was, the more it caused the egg whites to cloud over. So, if you look at the picture above–the solution on the left side of the picture was extremely cloudy; therefore, the shampoo used was caustic and earned only a score of 1.0. On the other hand, the solution on the the right side was clear; therefore, the shampoo was mild and earned a score of 5.0
We also took a look at the ingredients list. For each additional ingredient (which wasn’t a surfactant) that could be considered unnecessarily harsh (like dyes), we subtracted half a point from the final “mildness” score.

Test ③: Lather

Test ③: Lather
Most shampoos don’t work well unless you can get them to foam up. So, we poured diluted shampoo into large plastic cups, ensuring we had the same proportion of shampoo and water across the board.
Test ③: Lather
We then set a hand mixer to a fixed speed and beat the solutions for a certain (short) amount of time. We measured the amount of foam we were left with; taller foam meant a higher score.

Test ④: Hair Texture

Test ④: Hair Texture
This refers to how the shampoo leaves your hair feeling after you’re done cleansing, rinsing, and drying off.
Test ④: Hair Texture
We prepared 26 batches of long hair. We washed each with one of the shampoos and then blow-dried it, ten times.
The act of rubbing the shampoo in itself can be a form of stress; to account for that, we used a comb. That not only ensured we applied shampoo in the exact same way to each sample of hair, but also that product was distributed evenly throughout a single batch.
We also made sure to dry each sample at a set temperature (warm wind), with fixed speed settings.
Test ④: Hair Texture
After the washing and drying, we ran each batch of hair through with a comb, ten times. Each time we ran the comb through, we used a machine to measure how much force it took; we then calculated the average and graded each product on a scale from 1.0 – 5.0–a higher score meant slicker hair and a better product.

Test ⑤: Cleansing Power

Test ⑤: Cleansing Power
First, we diluted all the shampoos, making sure to keep the shampoo to water ratio consistent.
Test ⑤: Cleansing Power
We then prepared artificial sebum by mixing together stearic acid and oleic acid (the main components of human sebum). We applied the mixture onto glass slides.
Test ⑤: Cleansing Power
We then gently submerged each glass plate into the diluted samples of shampoo. The more sebum a shampoo could wash off, the higher the score it earned.

Tips on How to Choose Japanese Commercial Shampoo – Buying Guide

Here are four big things to look out for.

① How Much Cleansing Power Do You Actually Need?

You don’t have to read the entire ingredients list if you don’t want to. However, at least scan the first three rows–as these items will be present in the highest concentration.
Just keep in mind that products in Japan classified as “quasi-drugs”※1 don’t have to list all the ingredients that went into them, so they’re much harder to judge.
※1 医薬部外品: quasi-drugs (similar to OTC drugs in America)

The Most Powerful Surfactants: For a Quick, Thorough Cleanse, Consider Sulfates

The Most Powerful Surfactants: For a Quick, Thorough Cleanse, Consider Sulfates
Most commercial shampoo feature sulfates. They’re cheap, but they lather well and clean deep.
The thing about sulfates, though, is they can penetrate into the scalp and be so harsh, they end up doing more harm than good. They’re derived from alcohol as well, so you’d do well to avoid sulfates if you’re allergic or have sensitive skin.
You can use sulfates on sweaty days or when your hair really needs a good cleansing, but we recommend something more gentle for everyday use.
Look for These Ingredients

  • ラウレス硫酸Na: Sodium Laureth Sulfate

  • ラウリル硫酸Na: Sodium Lauryl Sulfate

The Gentler Cleansers: If You Have Dry or Sensitive Skin, Consider Amino Acids

The Gentler Cleansers: If You Have Dry or Sensitive Skin, Consider Amino Acids
If you have a dry scalp or sensitive skin, we recommend using amino acid shampoos. They’re far milder than most other surfactants though as a trade-off they don’t lather as well or clean as deep. And it’s important that you keep your scalp clean because build-up can lead to clogged pores, which in turn can contribute to acne or hair loss.
So when you cleanse with amino acid shampoos, take time to work up a good lather (or consider investing in a foaming net or sponge). Then massage thoroughly into your scalp and hair and take 4-5 minutes to rinse out.
Amino acid shampoos will feature ingredients that contain “cocoyl” or “lauroyl.”※2
Look for These Ingredients
-Don’t Lather Easily but are Especially Gentle-
  • ココイルグルタミン酸Na: Sodium Cocoyl Glutamate
  • ココイルグルタミン酸TEA: TEA-Cocoyl Glutamate
  • ラウロイルグルタミン酸Na: Sodium Lauroyl Glutamate
-Lather Relatively Easily-
  • ラウロイルアラニンNa: Sodium Lauroyl Alanine
  • ココイルメチルアラニンNa: Sodium Cocoyl Methyl Beta-Alanine
  • ココイルアラニンTEA: TEA-Cocoyl Alaninate
  • ラウロイルサルコシンNa: Sodium Lauroyl Sarcosinate
  • ココイルサルコシンNa: Sodium Cocoyl Sarcosinate
※2 「ココイル」「ラウロイル」: “cocoyl” and “lauroyl,” respectively

The Mildest of Them All: For Plush, Creamy, Gentle Foam, Try Betains

The Mildest of Them All: For Plush, Creamy, Gentle Foam, Try Betains
If you want the mildest shampoo possible for your scalp and hair, consider “betains.” They’re so gentle, they’re often used in infant shampoos; yet they lather into a dense, creamy foam.
However, betain shampoos are even weaker than amino acid shampoos. Make sure you rinse out your hair with warm water before applying–and if your hair doesn’t feel clean after the first round, then lather, rinse, and repeat.
Look for These Ingredients
  • ラウラミドプロピルベタイン: Lauramidopropyl Betaine
  • ココアン酢酸Na: Sodium Cocoan Acetate
  • コカミドプロピルベタイン: Cocamidopropyl Betaine

② The Pros and Cons of Silicone

Silicone shampoos aren’t always bad–here’s when they can and can’t help.

If You Need to Smooth Down Your Hair, Consider Taking Advantage of Silicone Shampoos

If You Need to Smooth Down Your Hair, Consider Taking Advantage of Silicone Shampoos
If you have damaged or frizzy hair, then consider getting a shampoo that contains silicone. Silicone coats each separate strand of hair, smoothing them over. The problem is when there’s too much residue left around your roots or on your scalp, but you can remedy this with a thorough rinse.
The ingredients listed below and anything that contains the roots “silica,” “silyl” “silane,” and “silox”※3 are silicones.
Look for These Ingredients
  • ジメチコン:Dimethicone
  • ジメチコノール: Dimethiconol
※3「シリカ」「シリル」「シラン」「シロキ」: “silica,” “silyl” “silane,” and “silox,” respectively

If You Suffer from Heavy, Weighed Down Hair, Switch over to a Silicone-Free Formula

If You Suffer from Heavy, Weighed Down Hair, Switch over to a Silicone-Free Formula
On the other hand, if your hair feels weighed down and greasy or even if it’s just thin, then you may benefit from a non-silicone shampoo. Switching over from a silicone shampoo should give your hair a lift from the roots.
And you don’t need to give up silky texture either. Many silicone-free formulas will contain natural moisturizing ingredients like honey and sunflower seed oil, which will hydrate and smooth over your locks without plastering them against your head.

③ You Can Live without the Dyes

③ You Can Live without the Dyes
When scanning the ingredients list, you may sometimes notice that there’s colors※4, followed by numbers. These are tar-based dyes; they contain plenty of impurities and, if left to accumulate on your scalp, can cause damage.
In any case, you’re supposed to rinse off shampoos as soon as you finish cleansing, so dyes are completely unnecessary. If possible, try to avoid products that contain them.
We will, however, wave a green flag at shampoos that contain caramel. Yes, this is the same caramel made from heating sugar, and it’s a safe and natural ingredient.
※4 「赤」「青」「黄」「紫」「緑」「橙」: red, blue, yellow, purple, green, and orange, respectively

④ Don’t Discount Scent

④ Don’t Discount Scent
As superficial as it may seem to use your nose to choose, lovely smells lingering in your hair can do wonders for mood. If you don’t like the artificial, saccharine perfume of artificial fragrances, you can always try formulas scented with natural essential oils. They aren’t as head-splitting.
If you’re one for sweet scents, try floral (rose is especially popular) and honey shampoos. If you like lighter, more netural scents, try herb, mint, and citrus shampoos.

Want to Learn How to Properly Wash Your Hair?

Want to Learn How to Properly Wash Your Hair?
The act of scrubbing can wear your hair and scalp down over time. But how is one supposed to get a thorough cleanse without scrubbing?
We interviewed a hair specialist and learned a few shampooing tips and tricks. We then compiled his advice into a how-to. Learn more below.

Summary

We rounded up members from our editing department, purchased the 26 most popular Japanese commercial shampoos, and tested them all.
There are almost as many types of shampoo on the market as there are hair types in the world. Think about your own–do you need extra cleansing power? Or something that won’t strip your hair? Do you like the feel of plush foam? Or something that will rinse out quickly?
The list of considerations go on and on, but it’s worth taking time to think. After all, you use shampoo regularly, so why not find the ideal product that will not only nourish your hair but lift your mood?
Original by Mai Okutomi; Translation by Jasmine Li

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    Here we have razors women can use at home to get rid of that unwanted hair. Since it's so quick and easy, compared to removing hair permanently through laser hair removal, we recommend these for when you want to feel all nice and smooth right away! Yet, there are so many out there on the market, we're sure you need help deciding which one is right for you. Our editors searched Japanese e-commerce sites (Amazon, Rakuten, etc.) for the best razors for women. We then picked out the 4 most popular products and tested them for the following points:1. Closeness2. Gentleness3. Ease of Use4. Ease of MaintenanceThen we compiled out results into a final ranking and buying guide of how to choose the best razor for you.
    Cosmetics and skincare
    24 views
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  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    5,660 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    3,622 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    2,643 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    2,707 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    2,942 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    2,864 views
  • Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2019 - Tried and True!
    Top 12 Best Japanese Eyebrow Mascaras to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best eyebrow mascaras. We then chose the 12 most popular products and tested them.We focused on three things: its finish, its durability, and how easy it was to use. We then compiled everything we learned into a buying guide about and list of the best Japanese eyebrow mascaras available online.
    Cosmetics and skincare
    121 views
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