• Top 26 Best Japanese Commercial Shampoos to Buy Online 2021 - Tried and True! 1
  • Top 26 Best Japanese Commercial Shampoos to Buy Online 2021 - Tried and True! 2
  • Top 26 Best Japanese Commercial Shampoos to Buy Online 2021 - Tried and True! 3
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Top 26 Best Japanese Commercial Shampoos to Buy Online 2021 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best commercial shampoo. We then chose the 26 most popular products and tested them for the following:

1. Application
2. Mildness
3. Lather
4. Hair Texture
5. Cleansing Power

We consulted a specialist about ingredients–which would be the most effective, the mildest, the most hydrating? We also discussed the pros and cons of sulfates and amino acid shampoos and of silicone and silicone-free formulas. We then compiled everything we learned into a buying guide about and list of the best Japanese commercial shampoos available online.
  • Last updated: 06-13-2021
  • 3,695 views
Table of Contents

Top 26 Best Japanese Commercial Shampoos to Buy Online

We read the ingredients list, then ran the shampoos through tests to learn how mild they were. We frothed them with a hand mixer to see how they would lather. We washed bundles of hair and checked for texture. And we tried the shampoos out on samples of sebum to test for cleansing power.
Based on how they performed, we ranked the top 26 Japanese commercial shampoos available online.
※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.

1. Honeycé Deep Moist Repair Shampoo (16.2 oz)

$8.93

Japaneseハニーチェ ディープモイストリペア シャンプー
ScentFloral Honey
Price per ounce$0.55
BenefitsDeep Moist Repair
Application4.2
Mildness4.8
Lather3.5
Hair Texture4.0
Cleansing4.8
Overall Score4.3

2. Minon Medicated Hair Shampoo (Quasi-Drug, 15.2 oz)

$12.23

Japaneseミノン 薬用ヘアシャンプー
ScentFaintly Floral
Price per ounce$0.80
BenefitsMoisture
Application4.1
Mildness5.0
Lather3.0
Hair Texture4.0
Cleansing4.0
Overall Score4.1

3. Rêveur Fraicheur Moist Shampoo (11.5 oz)

$9.72

Japaneseレヴール フレッシュール モイスト シャンプー
ScentFresh Flowers
Price per ounce$0.85
Benefits
Application2.7
Mildness5.0
Lather4.0
Hair Texture5.0
Cleansing4.9
Overall Score4.1
Japaneseモイスト・ダイアン オイルシャンプー ボタニカル・モイスト
ScentFruity Jasmine
Price per ounce$0.80
BenefitsMoisture & Shine
Application3.7
Mildness4.8
Lather3.0
Hair Texture4.0
Cleansing4.7
Overall Score4.0

5. Cow Brand Additive-Free Shampoo (Smooth, 16.9 oz)

$6.35

Japaneseカウブランド 無添加シャンプー さらさら
ScentUnscented
Price per ounce$0.38
BenefitsSilky Hair
Application3.2
Mildness5.0
Lather4.5
Hair Texture3.0
Cleansing3.8
Overall Score4.0

6. Belluga Shampoo Amino Damage Care (13.5 oz)

$17.87

Japaneseベルーガ シャンプー アミノダメージケア
ScentBright Floral
Price per ounce$1.32
BenefitsDamage Repair & Moisture
Application4.5
Mildness4.2
Lather3.0
Hair Texture4.0
Cleansing3.7
Overall Score4.0
Japaneseスーパーフードラボ ビオチン+ピー・バリア スカルプ シャンプー
ScentCitrus & Ylang Ylang
Price per ounce$0.86
Benefits
Application3.5
Mildness5.0
Lather2.5
Hair Texture4.0
Cleansing4.9
Overall Score4.0

8. Dear Beauté HIMAWARI Volume & Repair Oil in Shampoo (16.9 oz)

$8.27

Japaneseディアボーテ オイルインシャンプー (ボリューム&リペア)
ScentFresh & Floral
Price per ounce$0.49
BenefitsSmooth & Elastic Hair
Application4.0
Mildness5.0
Lather3.5
Hair Texture1.0
Cleansing4.8
Overall Score3.9

9. Je L’aime Relax soft & moist Shampoo (16.9 oz)

$8.86

Japaneseジュレーム ソフト&モイスト シャンプー
ScentFruity Floral
Price per ounce$0.52
BenefitsHydrated & Soft Hair
Application3.4
Mildness4.6
Lather4.5
Hair Texture4.0
Cleansing2.0
Overall Score3.9
Japaneseビオリス ボタニカル シャンプー (スリークストレート)
ScentOrange, Lime, Eucalyptus, Lavandin, & Star Anise Essential Oils
Price per ounce$0.42
BenefitsSmooths out Kinks
Application3.8
Mildness3.7
Lather4.0
Hair Texture4.0
Cleansing4.2
Overall Score3.9

11. Atopia Moisturizing Scalp Shampoo (11.8 oz)

$6.73

Japaneseアトピタ 保湿頭皮シャンプー
ScentUnscented
Price per ounce$0.57
BenefitsSoothes Dry Skin
Application2.7
Mildness5.0
Lather3.5
Hair Texture4.0
Cleansing4.0
Overall Score3.8
JapaneseLUX アスレジャー ヘルシーシャイン 全身シャンプー
ScentRosemary
Price per ounce$0.89
Benefits
Application3.1
Mildness4.0
Lather4.5
Hair Texture3.0
Cleansing5.0
Overall Score3.8
Japaneseレメディ シャンプー
ScentHerbal
Price per ounce$1.20
Benefits
Application2.8
Mildness4.8
Lather3.5
Hair Texture3.0
Cleansing4.8
Overall Score3.7

14. ARGELAN Chamomile Rosemary Scalp Shampoo (16.9 oz)

$14.94

Japaneseアルジェラン オーガニック スカルプ シャンプー
ScentCitrus & Herbs
Price per ounce$0.88
BenefitsSmooth & Healthy Hair
Application4.4
Mildness4.0
Lather3.5
Hair Texture1.0
Cleansing3.8
Overall Score3.6
Japaneseいち髪 濃密W保湿ケア シャンプー
ScentApricot & Sakura
Price per ounce$0.33
BenefitsSilky Hair
Application3.8
Mildness5.0
Lather3.5
Hair Texture2.0
Cleansing1.3
Overall Score3.6

Products That Didn't Make the Cut

And why they didn't quite make it.

Balances (Relatively) Mild Ingredients and Cleansing Power, but Leaves Hair Unnecessarily Rough

Balances (Relatively) Mild Ingredients and Cleansing Power, but Leaves Hair Unnecessarily Rough

Curel’s Intensive Moisture Care Shampoo (16) was actually similar to our number 11 pick, Atopia. There was no smell to it, and ingredients were mild enough, though they earned only a score of 4.0, as opposed to Atopia’s 5.0. Cleansing power was graded at over a 4.0. However, unlike Atopia’s shampoo, Curel’s left hair a bit rough.

Aēsop’s Classic Shampoo (17) and Moist Diane’s Extra Straight Shampoo (18) were scented. Otherwise, they scored similarly to Curel’s Intensive Moisture Care on ingredients, cleansing power, and hair texture.

Powerful Cleanser but Unremarkable in Other Ways

Powerful Cleanser but Unremarkable in Other Ways

Tsubaki’s Moist Shampoo (19) earned average scores–around a 3.0–on all tests except for cleansing power, where it shone with a rating of 4.9.

Regenne’s Shampoo for Scalp Moisture (23) was similarly unremarkable. It earned a high score for cleansing and 3.0s on everything else–except for hair texture, for which it received only a single point.

Offers Mild Ingredients but Not Much of a Cleanse

Offers Mild Ingredients but Not Much of a Cleanse

Botanist’s Botanical Shampoo (20) featured only gentle ingredients, for which it received a perfect score. However, though it lathered well, it earned only a 1.5 for cleansing power. It got a flat 1.0 for hair texture as well.

Likewise, Essential’s Free & Easy Shampoo (25) earned 4.2 points for its mild ingredients. Cleansing was better than Botanical’s product, though not by much–it received a score of 2.8. Hair texture was likewise graded at a 1.0, as was lather.

Deep Cleans but May be a Bit Rough on Your Scalp and Hair

Deep Cleans but May be a Bit Rough on Your Scalp and Hair

On the other hand, MACHÉRIE’s Air Feel Shampoo (21) and SALA’s Shittori Sarasara Shampoo (22) both received near-perfect scores for cleansing. However, they had points docked for harsh ingredients, leaving them with little more than 2.0 points each. Hair texture was also graded at a 1.0 (MACHÉRIE) and 2.0 (SALA).

Ingredients are a Bit Harsh and Don’t Have Much to Offer in the Way of Cleansing Power Either

Ingredients are a Bit Harsh and Don’t Have Much to Offer in the Way of Cleansing Power Either

LUX’s Botanical Pure Shampoo (24) and LUX’s Super Rich Shine Moisture Shampoo(26) both received only 2.8 points for cleansing. However, ingredients were a bit harsh and rated at a 2.0 or below. And while LUX’s Botanical Shampoo earned a 4.0 for hair texture, the original formula got only a 1.0. Everything else was more or less average.

How We Tested Our Products

We were looking for a good balance between cleansing power and mildness. We wanted shampoo that lathered well but left hair moisturized and smooth.
This is how we tested for those factors.

Test ①: Application

Test ①: Application
This is a bit subjective, but we graded each product based on how good it felt to use.
We handed the shampoos over to a group of editors. This was after we had transferred all the products into plain containers, so our testers wouldn’t be mislead by clever packaging and branding.
Test ①: Application
The editors graded each bottle on its scent, how easy it was to lather up and rinse out, and how easy it was to run your fingers through hair after application.
To make it a bit more objective, we didn’t ask editors to simply tell us whether they liked the scent or not. Instead, they were looking for authenticity–whether the shampoo really smelled like whatever it claimed to smell like.
Test ①: Application
Out of the seven products that earned a score of 4.0 or higher, six were non-silicone shampoos that featured natural moisturizing ingredients.

Test ②: Mildness

Test ②: Mildness
To check for harshness/mildness, we used something called the “protein denaturation test.” Denaturation, by the way, refers to the altering or destruction of protein structure through the introduction of an external stressor.
Test ②: Mildness
We diluted the shampoo and added fixed amounts of each into separate cups of egg whites. We then mixed the liquids together gently, as to not cause any frothing. We left the solutions to sit for a set period of time. When we came back, we set each of the cups on a black sheet of paper.
Test ②: Mildness
The more caustic the shampoo was, the more it caused the egg whites to cloud over. So, if you look at the picture above–the solution on the left side of the picture was extremely cloudy; therefore, the shampoo used was caustic and earned only a score of 1.0. On the other hand, the solution on the the right side was clear; therefore, the shampoo was mild and earned a score of 5.0
We also took a look at the ingredients list. For each additional ingredient (which wasn’t a surfactant) that could be considered unnecessarily harsh (like dyes), we subtracted half a point from the final “mildness” score.

Test ③: Lather

Test ③: Lather
Most shampoos don’t work well unless you can get them to foam up. So, we poured diluted shampoo into large plastic cups, ensuring we had the same proportion of shampoo and water across the board.
Test ③: Lather
We then set a hand mixer to a fixed speed and beat the solutions for a certain (short) amount of time. We measured the amount of foam we were left with; taller foam meant a higher score.

Test ④: Hair Texture

Test ④: Hair Texture
This refers to how the shampoo leaves your hair feeling after you’re done cleansing, rinsing, and drying off.
Test ④: Hair Texture
We prepared 26 batches of long hair. We washed each with one of the shampoos and then blow-dried it, ten times.
The act of rubbing the shampoo in itself can be a form of stress; to account for that, we used a comb. That not only ensured we applied shampoo in the exact same way to each sample of hair, but also that product was distributed evenly throughout a single batch.
We also made sure to dry each sample at a set temperature (warm wind), with fixed speed settings.
Test ④: Hair Texture
After the washing and drying, we ran each batch of hair through with a comb, ten times. Each time we ran the comb through, we used a machine to measure how much force it took; we then calculated the average and graded each product on a scale from 1.0 – 5.0–a higher score meant slicker hair and a better product.

Test ⑤: Cleansing Power

Test ⑤: Cleansing Power
First, we diluted all the shampoos, making sure to keep the shampoo to water ratio consistent.
Test ⑤: Cleansing Power
We then prepared artificial sebum by mixing together stearic acid and oleic acid (the main components of human sebum). We applied the mixture onto glass slides.
Test ⑤: Cleansing Power
We then gently submerged each glass plate into the diluted samples of shampoo. The more sebum a shampoo could wash off, the higher the score it earned.

Tips on How to Choose Japanese Commercial Shampoo – Buying Guide

Here are four big things to look out for.

① How Much Cleansing Power Do You Actually Need?

You don’t have to read the entire ingredients list if you don’t want to. However, at least scan the first three rows–as these items will be present in the highest concentration.
Just keep in mind that products in Japan classified as “quasi-drugs”※1 don’t have to list all the ingredients that went into them, so they’re much harder to judge.
※1 医薬部外品: quasi-drugs (similar to OTC drugs in America)

The Most Powerful Surfactants: For a Quick, Thorough Cleanse, Consider Sulfates

The Most Powerful Surfactants: For a Quick, Thorough Cleanse, Consider Sulfates
Most commercial shampoo feature sulfates. They’re cheap, but they lather well and clean deep.
The thing about sulfates, though, is they can penetrate into the scalp and be so harsh, they end up doing more harm than good. They’re derived from alcohol as well, so you’d do well to avoid sulfates if you’re allergic or have sensitive skin.
You can use sulfates on sweaty days or when your hair really needs a good cleansing, but we recommend something more gentle for everyday use.
Look for These Ingredients

  • ラウレス硫酸Na: Sodium Laureth Sulfate

  • ラウリル硫酸Na: Sodium Lauryl Sulfate

The Gentler Cleansers: If You Have Dry or Sensitive Skin, Consider Amino Acids

The Gentler Cleansers: If You Have Dry or Sensitive Skin, Consider Amino Acids
If you have a dry scalp or sensitive skin, we recommend using amino acid shampoos. They’re far milder than most other surfactants though as a trade-off they don’t lather as well or clean as deep. And it’s important that you keep your scalp clean because build-up can lead to clogged pores, which in turn can contribute to acne or hair loss.
So when you cleanse with amino acid shampoos, take time to work up a good lather (or consider investing in a foaming net or sponge). Then massage thoroughly into your scalp and hair and take 4-5 minutes to rinse out.
Amino acid shampoos will feature ingredients that contain “cocoyl” or “lauroyl.”※2
Look for These Ingredients
-Don’t Lather Easily but are Especially Gentle-
  • ココイルグルタミン酸Na: Sodium Cocoyl Glutamate
  • ココイルグルタミン酸TEA: TEA-Cocoyl Glutamate
  • ラウロイルグルタミン酸Na: Sodium Lauroyl Glutamate
-Lather Relatively Easily-
  • ラウロイルアラニンNa: Sodium Lauroyl Alanine
  • ココイルメチルアラニンNa: Sodium Cocoyl Methyl Beta-Alanine
  • ココイルアラニンTEA: TEA-Cocoyl Alaninate
  • ラウロイルサルコシンNa: Sodium Lauroyl Sarcosinate
  • ココイルサルコシンNa: Sodium Cocoyl Sarcosinate
※2 「ココイル」「ラウロイル」: “cocoyl” and “lauroyl,” respectively

The Mildest of Them All: For Plush, Creamy, Gentle Foam, Try Betains

The Mildest of Them All: For Plush, Creamy, Gentle Foam, Try Betains
If you want the mildest shampoo possible for your scalp and hair, consider “betains.” They’re so gentle, they’re often used in infant shampoos; yet they lather into a dense, creamy foam.
However, betain shampoos are even weaker than amino acid shampoos. Make sure you rinse out your hair with warm water before applying–and if your hair doesn’t feel clean after the first round, then lather, rinse, and repeat.
Look for These Ingredients
  • ラウラミドプロピルベタイン: Lauramidopropyl Betaine
  • ココアン酢酸Na: Sodium Cocoan Acetate
  • コカミドプロピルベタイン: Cocamidopropyl Betaine

② The Pros and Cons of Silicone

Silicone shampoos aren’t always bad–here’s when they can and can’t help.

If You Need to Smooth Down Your Hair, Consider Taking Advantage of Silicone Shampoos

If You Need to Smooth Down Your Hair, Consider Taking Advantage of Silicone Shampoos
If you have damaged or frizzy hair, then consider getting a shampoo that contains silicone. Silicone coats each separate strand of hair, smoothing them over. The problem is when there’s too much residue left around your roots or on your scalp, but you can remedy this with a thorough rinse.
The ingredients listed below and anything that contains the roots “silica,” “silyl” “silane,” and “silox”※3 are silicones.
Look for These Ingredients
  • ジメチコン:Dimethicone
  • ジメチコノール: Dimethiconol
※3「シリカ」「シリル」「シラン」「シロキ」: “silica,” “silyl” “silane,” and “silox,” respectively

If You Suffer from Heavy, Weighed Down Hair, Switch over to a Silicone-Free Formula

If You Suffer from Heavy, Weighed Down Hair, Switch over to a Silicone-Free Formula
On the other hand, if your hair feels weighed down and greasy or even if it’s just thin, then you may benefit from a non-silicone shampoo. Switching over from a silicone shampoo should give your hair a lift from the roots.
And you don’t need to give up silky texture either. Many silicone-free formulas will contain natural moisturizing ingredients like honey and sunflower seed oil, which will hydrate and smooth over your locks without plastering them against your head.

③ You Can Live without the Dyes

③ You Can Live without the Dyes
When scanning the ingredients list, you may sometimes notice that there’s colors※4, followed by numbers. These are tar-based dyes; they contain plenty of impurities and, if left to accumulate on your scalp, can cause damage.
In any case, you’re supposed to rinse off shampoos as soon as you finish cleansing, so dyes are completely unnecessary. If possible, try to avoid products that contain them.
We will, however, wave a green flag at shampoos that contain caramel. Yes, this is the same caramel made from heating sugar, and it’s a safe and natural ingredient.
※4 「赤」「青」「黄」「紫」「緑」「橙」: red, blue, yellow, purple, green, and orange, respectively

④ Don’t Discount Scent

④ Don’t Discount Scent
As superficial as it may seem to use your nose to choose, lovely smells lingering in your hair can do wonders for mood. If you don’t like the artificial, saccharine perfume of artificial fragrances, you can always try formulas scented with natural essential oils. They aren’t as head-splitting.
If you’re one for sweet scents, try floral (rose is especially popular) and honey shampoos. If you like lighter, more netural scents, try herb, mint, and citrus shampoos.

Want to Learn How to Properly Wash Your Hair?

Want to Learn How to Properly Wash Your Hair?
The act of scrubbing can wear your hair and scalp down over time. But how is one supposed to get a thorough cleanse without scrubbing?
We interviewed a hair specialist and learned a few shampooing tips and tricks. We then compiled his advice into a how-to. Learn more below.

Summary

We rounded up members from our editing department, purchased the 26 most popular Japanese commercial shampoos, and tested them all.
There are almost as many types of shampoo on the market as there are hair types in the world. Think about your own–do you need extra cleansing power? Or something that won’t strip your hair? Do you like the feel of plush foam? Or something that will rinse out quickly?
The list of considerations go on and on, but it’s worth taking time to think. After all, you use shampoo regularly, so why not find the ideal product that will not only nourish your hair but lift your mood?
Original by Mai Okutomi; Translation by Jasmine Li

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    Our eyebrows are among the most important facial features; they help accentuate your eyes and face shape. It’s good to keep them filled in and defined! Keep them on fleek and in place throughout the whole day with a waterproof eyebrow pencil. With these eyebrow pencils, you won’t have to worry about any touch-ups. That's why we’ve done the research and compiled a list of the top 10 best waterproof eyebrow pencils available. On top of that list is L'Oreal's Brow Stylist Definer. This eyebrow pencil has an ultra-fine tip that will make filling your brows easier! We also created a buying guide to help you come to a confident decision, so read on if you're interested.
    Cosmetics and skincare
    648 views
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  • Top 26 Best Japanese Toners in 2021 - Tried and True! (Minon, Fancl, and More)
    Top 26 Best Japanese Toners in 2021 - Tried and True! (Minon, Fancl, and More)
    The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 26 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:1. Application (How It Feels on Skin)2. HydrationThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
    Cosmetics and skincare
    26,840 views
  • Top 10 Best Retinols for Wrinkles in 2021 (Neutrogena, RoC, and More)
    Top 10 Best Retinols for Wrinkles in 2021 (Neutrogena, RoC, and More)
    Getting old is inevitable; you can’t stop it, but you can definitely slow down signs of aging skin with the help of skincare products like retinol. If you deal with dry skin, wrinkles, and fine lines, retinol can help rejuvenate your skin by boosting up your skin’s collagen and elastin production. Not only that but, retinol can also help brighten dark spots and control acne by clearing out your pores.That's why we did our research and put together some of the best retinol for wrinkles. Our top pick is Neutrogena's Rapid Wrinkle Repair. Aside from its 0.30 percent retinol to rejuvenate your skin, it also has SPF 30 for sun protection. If this isn’t quite for you, we still have nine other great options, so keep scrolling to find the product for you! If you still need more tips and information to help you decide, check out the buying guide we prepared for you.
    Cosmetics and skincare
    57 views
  • 8 Best Japanese Hair Dyes in 2021 - Tried and True! (Kao Liese, Palty, and More)
    8 Best Japanese Hair Dyes in 2021 - Tried and True! (Kao Liese, Palty, and More)
    Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!To figure out what's best to use, we evaluated and tested eight of the most popular hair dyes found in drugstores in Japan and e-commerce sites. We tested them based on: three criteria: how vivid the color washow gentle the dye was on hairhow long the color lastedOur favorite was Liese Prettia Bubble Hair Color; check out why below!
    Cosmetics and skincare
    54,556 views
  • Top 23 Best Japanese Whitening Serums in 2021 - Tried and True! (Haku, SK-II, and More)
    Top 23 Best Japanese Whitening Serums in 2021 - Tried and True! (Haku, SK-II, and More)
    It’s a buzzword in Japan: translucence. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In the Western world, think "glow" or "dewy finish." In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening serums, essences, and ampoules.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 24 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules. See why we picked Chifure's Whitening Essence VC as our top choice and more!
    Cosmetics and skincare
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  • Top 10 Best Niacinamide Serums in 2021 (Paula's Choice, The Ordinary, and More)
    Top 10 Best Niacinamide Serums in 2021 (Paula's Choice, The Ordinary, and More)
    If you're dealing with skin issues like acne, dry skin, dark spots, or wrinkles, or if you’re trying to simplify your skincare routine, multi-tasking products like a niacinamide serum can help you. This do-it-all product can help prevent excess oil production, reduce water loss, and has anti-inflammatory properties. Adding niacinamide serum to your routine is an easy and effective way to address skin concerns that you might have.Want to get that glowing and nourished skin with the suitable niacinamide serum for you? Start your search with our favorites list. Taking the first spot, we have The Inkey List's Niacinamide Oil Control Serum. We love that it has hyaluronic acid plus niacinamide, making it hydrating while effectively relieving redness and acne. We have more great products on our list, so read on and give them a look! We also have a buying guide for more tips and information on picking the best niacinamide serum.
    Cosmetics and skincare
    49 views
  • Top 23 Best Japanese Moisturizers in 2021 - Tried and True! (Minon, FANCL, and More)
    Top 23 Best Japanese Moisturizers in 2021 - Tried and True! (Minon, FANCL, and More)
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products, and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 23 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.
    Cosmetics and skincare
    39,157 views
  • Top 10 Best Eco-Friendly Nail Polishes in 2021 (Sally Hansen, Deborah Lippmann, and More)
    Top 10 Best Eco-Friendly Nail Polishes in 2021 (Sally Hansen, Deborah Lippmann, and More)
    Conventional nail polishes are often packed with toxins like fragrances, formaldehyde, and dibutyl phthalate that can be quite damaging to the environment. So for those who are environmentally-conscious, eco-friendly nail polishes are the way to go! They are often safe for your health as well.Among our top 10 favorite eco-friendly nail polishes, Sally Hansen's good. kind. pure. stole the grand prize in our list! The formula is 100% plant-based and vegan-friendly, so no environmental guilt there. Continue reading to find out what other eco-friendly nail polishes made it in our top 10 list and to find tips for choosing the right product for yourself.
    Cosmetics and skincare
    548 views
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