Heroine Make Advanced Film Mascara Review

It’s almost like a formula: Japanese + eyelashes = Heroine Make. If you know anything about Japanese cosmetics, you’re no doubt familiar with the brand and their peacock-lashed characters, a mashup between Disney princesses and shojo manga heroines from the 90s.

So this time around, our editing department purchased Heroine Make’s popular Long & Curl Mascara – Advanced Film. We checked for smudge-resistance, finish, and removability. We also made sure it was easy to apply. This is what we learned during testing.
  • Last updated: 10/27/2019
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Table of Contents

What makes Heroine Make`s Long & Curl Mascara Special?

What makes Heroine Make`s Long & Curl Mascara Special?
Heroine Make claims to offer us the best of both worlds. Their Advanced Film mascara is easy wash-off mascara (you don’t need dedicated eye makeup remover for it), but it’s also supposed to be resistant to water, oil, and friction. And it can keep a curl.

The formula contains camellia oil, royal jelly extract, argan oil, and wild rose oil, which nourish your lashes. It’s currently available only in Jet Black and Brown, though Mauve Pink was released in the past as a limited edition color.


On the official Heroine Make site, there’s a video on how to apply. Basically, you use the inner curve of the brush. Wiggle the brush when applying near your roots to get a nice coat, but once you near the tips of your lashes, pull upwards in one smooth stroke.

Putting Heroine Make’s Long and Curl Mascara – Advanced Film to the Test

Putting Heroine Make’s Long and Curl Mascara – Advanced Film to the Test
We had a group of editors put Heroine Make’s Long and Curl Mascara – Advanced Film to the test. Specifically, we were looking for the five following factors.
Test ①: Application
Test ②: Finish
Test ③: Smudge Resistance
Test ④: Curl
Test ⑤: Removability

Test ①: Application

We were looking for a brush that was easy to use.

Fine Bristles Make Sure You Coat Every Lash

Fine Bristles Make Sure You Coat Every Lash
The brush itself was quite thick, but the bristles were fine. That helped us get coats of mascara on all of our lashes, including the ones in hard to reach areas (the corners of your eyes and bottom lashes).
The brush also grabbed on to just the right amount of product.

Test ②: Finish

We were aiming for long, elegant lashes with no clumps.

Clings on to Each Separate Lash for a Relatively Natural Look

Clings on to Each Separate Lash for a Relatively Natural Look
The picture above is what our lashes looked like without mascara–the picture below is what they looked like with the Advanced Film.
Clings on to Each Separate Lash for a Relatively Natural Look
The mascara clung tightly to each separate lash, bringing out volume and length. However, even though we had only applied one coat, you can see some clumping here and there.

Fibers Adheres onto Lashes in Varying Amounts

Fibers Adheres onto Lashes in Varying Amounts
The fibers did kind of stick out at different angles or else they adhered in varying amounts to lashes. To make your lashes look more uniform, we recommend combing them out between each coat.

Test ③: Smudge Resistance

We put the mascara through an eight-hour wear test.

Doesn’t Even Budge over the Course of Eight Hours

Doesn’t Even Budge over the Course of Eight Hours
There were absolute no signs of fading or smearing after eight hours. This is the mascara to put on if you know you’re going to be out all day.

Test ④: Curl

We wanted to see how well the mascara could hold a curl.

Lashes Droop a Bit Over the Course of the Day

Lashes Droop a Bit Over the Course of the Day
The picture on top is what we looked like at the beginning of the day; the one on bottom is what we looked like after the eight-hour wear test.
Lashes Droop a Bit Over the Course of the Day
The ends of our lashes were still pointing up, but you can see that, as a whole, they had shifted downwards. We would’ve preferred our lashes stay perkier. Basically, curl wasn’t outstanding, but it wasn’t a failure either.

Test ⑤: Removability

We figured out what it takes to wash off this mascara.

How to Remove Heroine Make’s Advanced Film Mascara

How to Remove Heroine Make’s Advanced Film Mascara
The Advanced Film isn’t 100% tubing mascara, meaning it doesn’t come off with only hot water. On their official site, Heroine Make recommends you cleanse with warm water and face wash. Some ingredients in the formula come off with warm water, but there are others that only react to soap.
According to the brand, you should first soak the mascara in warm water (about 38℃ or 100℉), very gently working the droplets in with your fingers. Once your lashes are thoroughly wet, apply face wash as usual and rinse off. That’s it.
You may also be tempted to try a makeup cleanser. However, because the Advanced Film is formulated to react to common face wash ingredients, we recommend you follow the official instructions. We also know that weaker cleansers, such as milk and gel, will very likely not work. (You could, however, use a cleanser and then follow up with face wash).

You Need to Give the Mascara Time to Soak or It Won’t Come off

You Need to Give the Mascara Time to Soak or It Won’t Come off
We wet our lashes with warm water, working it gently in with our fingers. We then wiped off with a cotton pad, just out of curiosity, but the square came away pristine.
We then lathered up some face wash and worked that into our lashes. Product did start breaking off in large crumbs, but even then, we were left with residue. We’d say only about half of the mascara came off.
We found that if you give your lashes more time to soak and then apply face wash, you could get everything off. So if you find that the mascara doesn’t come off the first time you cleanse, keep increasing soak and wash time until it does.

If You Want to Save Time, Then Use Heroine Make’s Speedy Mascara Remover

If You Want to Save Time, Then Use Heroine Make’s Speedy Mascara Remover
We tried out Heroine Make’s dedicated mascara remover to see if we could save some time.
You apply it how you would apply mascara; you dip the brush into the bottle, then comb it through your lashes. We then wiped off with a cotton square and rinsed off with some warm water and our lashes were clean–just like that.
Even though just rinsing off worked fine for us, you could even choose to follow up the remover with a cleanser to be extra safe.

The Final Verdict: Builds up Your Lashes and Doesn’t Fade. Heroine Make’s Advanced Film Mascara Gets Our Seal of Approval

The Final Verdict: Builds up Your Lashes and Doesn’t Fade. Heroine Make’s Advanced Film Mascara Gets Our Seal of Approval
This gave us volume and length and didn’t clump too badly–nothing you can’t fix with a spoolie. The fine bristles on the applicator get at every lash.
It also doesn’t budge throughout the day. And while it takes time to remove, it’s possible to wash away all residue without using harsh makeup removers.

Interested in Japanese Mascaras as a Whole? Learn More about Them Here

Interested in Japanese Mascaras as a Whole? Learn More about Them Here
Heroine Make’s probably one of Japan’s most famous drugstore brands, but there are plenty of other ones around. You can learn more about them below. And just in case you were looking for pure tubing mascara (that comes off with solely warm water), we’ll also leave the link to that article here.

Summary

We put Heroine Make’s Long & Curl Mascara – Advanced Film to the test. Finish was decent–long but just a bit clumpy. However, we were impressed by how the mascara managed to be smudge-resistant while relatively easy to remove. It’s mostly worth the hype.

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