Our editors purchased Maybelline’s Lashionista and put it to the test. We wanted to see if it would add volume, length, and curl without clumping, if it was easy to remove, and if it was smudge-proof.
We also checked how easy it was to apply. While a professional makeup artist might be able to get an amazing look out of a difficult product, we like things that are quick and simple. This is what we learned during testing.
Maybelline New York Lashionista N
What are the Lashionista’s Selling Points?
Maybelline’s Lashionista is a tubing mascara, meaning it comes off with hot water. There’s a bunch of little fiber strands in the formula. They adhere onto your lashes, adding volume and length. The brush is also supposed to separate out each individual lash so you’re clump free.
The Lashionista went through a renewal in 2018. The fiber used is now 15% lighter, meaning the product weighs less on your lashes so they stay curled and perky for longer. The brush is also slimmer and more curved than before. It’s meant to fit the shape of your eye better so you can get at those hard-to-reach corners.
Putting Maybelline’s Lashionista to the Test
We had a group of editors put Maybelline’s Lashionista to the test. Specifically, we were looking for the following five factors.
Test ①: Application
Test ②: Finish
Test ③: Smudge Resistance
Test ④: Curl
Test ⑤: Removability
Test ①: Application
We favor cosmetics that are easy to use.
Thick Formula Makes Delicate Work Difficult
We chose to test out the black mascara (there’s also brown). We wanted to check for any flaking during application, so we went all out and applied 10 coats to both our top and bottom lashes.
None of the fiber strands got into our eyes. Because the product was so thick–thanks to the fibers–we didn’t want to bring the brush too close to our eyes for fear of fallout. So despite how small the brush was, it was hard for us to reach our bottom lashes and the inner corners of our eyes.
Test ②: Finish
We were looking for a sleek finish, where our lashes were longer and thicker but still somewhat natural.
Ten Coats Will Give You Both Volume and Length…
We applied mascara onto the lashes of our left eye (actually, our right, your left). The eye on the right is unadorned–just in case you couldn’t tell.
During application, we made sure to follow the directions listed on Maybelline’s official site. That is, we
- Started applying from the root of the lashes, swiftly pulling the brush towards the ends.
- Applied in one smooth motion, without wiggling the brush.
We’d say our lashes were about 1.5 times longer. Ten coats will certainly give you volume and length, though we will admit that our lashes didn’t change too much with just one or two.
…Just be Prepared for Some Serious Clumping
You could apply just a few coats and settle for a natural but more subtle look. Or you could apply ten coats and attain both volume and length–but not a sleek finish. Our lashes stuck together in clumps and stray fibers poked out in odd directions, looking like split ends.
The brush also picks up a lot of product. We recommend wiping the excess off on a tissue before applying.
Test ③: Smudge Resistance
We put the mascara through an eight-hour wear test.
This is what we looked like five minutes after application. The mascara had already dried and didn’t smear when we touched it (lightly).
…Fades with Oil and Flakes off Throughout the Day
And this is what we looked like eight hours after application. There were black smudges under our eyes, and the mascara we applied onto our bottom lashes had disappeared.
None of us had been sweating or crying throughout the day, so the mascara likely 1) is weak to oil and 2) flakes off during the day. Those black smudges are actually little specks of mascara. Luckily, none of those specks smeared much (which would have resulted in the classic panda look), but this isn’t a mascara we’d want to wear for long periods of time.
Test ④: Curl
We also checked how perky our lashes were after eight hours.
Light Enough that Lashes Don’t Droop
This is what our lashes looked like right after application (from a slightly different angle). Despite all the fibers in the formula, the mascara wasn’t so heavy that it caused our lashes to droop.
But Solid Enough that Lashes Stay Curled over the Course of a Day
And this is what it looked like after eight hours. Our lashes were just as curly as they’d been at the beginning of the day. Keep in mind that we neither used a primer nor a top coat during testing.
And even if humidity or sweat were to straighten out your lashes, you could probably just take a curler to them and they’d perk right back up again.
Test ⑤: Removability
This refers to how easy the mascara is to wash off at the end of the day.
Comes off in About 30 Seconds with Warm Water
A shower’s about 40℃ (104℉). We soaked a cotton pad with water that we’d warmed up to 40℃ and held it to our lashes. Immediately, the mascara started coming off in big flakes.
We repeated this three times (meaning we used three different cotton squares) before all the mascara on one set of lashes came off. Both eyes took six cotton pads and a total of only 30 seconds. That’s pretty fast.
The Final Verdict: Comes out to a Nice Finish if You Put in the Effort. Worth It if It Aligns with Your Priorities
There’s plenty of fibers in here, and if you apply about ten coats, you’ll get obvious volume and length. Apply a bit less, and you get a subtler look that still brings out your eyes.
However, the mascara smears clumps and smears like nobody’s business. You’ll have to go the extra mile during application, wiping off excess on a tissue, separating out your lashes with a spoolie, and applying a smudge-proof top coat.
Still, it could hold a curl and came off easily at the end of the day. If you’re willing to put in the extra effort when applying, then the Lashionista may be worth it.
Interested in Japanese and Korean Mascaras? We’ve Ranked 38 of Them
Tubing, waterproof, lengthening, volumizing–we’ve tried them all. If you find that the Lashionista doesn’t appeal to you after all, feel free to look below for other options.
We put Maybelline’s Lashionista to the test. It did some things well–it volumized and lengthened, kept a curl, came off easily. As long as you are careful during application and apply a smudge-proof top coat, it’s worth using.
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