Maybelline Lashionista Review - mybest

Our editors purchased Maybelline’s Lashionista and put it to the test. We wanted to see if it would add volume, length, and curl without clumping, if it was easy to remove, and if it was smudge-proof.

We also checked how easy it was to apply. While a professional makeup artist might be able to get an amazing look out of a difficult product, we like things that are quick and simple. This is what we learned during testing.
  • Last updated: 10-27-2019
  • 89 views
Table of Contents

What are the Lashionista’s Selling Points?

Maybelline’s Lashionista is a tubing mascara, meaning it comes off with hot water. There’s a bunch of little fiber strands in the formula. They adhere onto your lashes, adding volume and length. The brush is also supposed to separate out each individual lash so you’re clump free.
The Lashionista went through a renewal in 2018. The fiber used is now 15% lighter, meaning the product weighs less on your lashes so they stay curled and perky for longer. The brush is also slimmer and more curved than before. It’s meant to fit the shape of your eye better so you can get at those hard-to-reach corners.

Putting Maybelline’s Lashionista to the Test

Putting Maybelline’s Lashionista to the Test
We had a group of editors put Maybelline’s Lashionista to the test. Specifically, we were looking for the following five factors.
Test ①: Application
Test ②: Finish
Test ③: Smudge Resistance
Test ④: Curl
Test ⑤: Removability

Test ①: Application

We favor cosmetics that are easy to use.

Thick Formula Makes Delicate Work Difficult

Thick Formula Makes Delicate Work Difficult
We chose to test out the black mascara (there’s also brown). We wanted to check for any flaking during application, so we went all out and applied 10 coats to both our top and bottom lashes.
None of the fiber strands got into our eyes. Because the product was so thick–thanks to the fibers–we didn’t want to bring the brush too close to our eyes for fear of fallout. So despite how small the brush was, it was hard for us to reach our bottom lashes and the inner corners of our eyes.

Test ②: Finish

We were looking for a sleek finish, where our lashes were longer and thicker but still somewhat natural.

Ten Coats Will Give You Both Volume and Length…

Ten Coats Will Give You Both Volume and Length…
We applied mascara onto the lashes of our left eye (actually, our right, your left). The eye on the right is unadorned–just in case you couldn’t tell.
During application, we made sure to follow the directions listed on Maybelline’s official site. That is, we

  • Started applying from the root of the lashes, swiftly pulling the brush towards the ends.

  • Applied in one smooth motion, without wiggling the brush.

We’d say our lashes were about 1.5 times longer. Ten coats will certainly give you volume and length, though we will admit that our lashes didn’t change too much with just one or two.

…Just be Prepared for Some Serious Clumping

…Just be Prepared for Some Serious Clumping
You could apply just a few coats and settle for a natural but more subtle look. Or you could apply ten coats and attain both volume and length–but not a sleek finish. Our lashes stuck together in clumps and stray fibers poked out in odd directions, looking like split ends.
The brush also picks up a lot of product. We recommend wiping the excess off on a tissue before applying.

Test ③: Smudge Resistance

We put the mascara through an eight-hour wear test.

Quick-Drying But…

Quick-Drying But…
This is what we looked like five minutes after application. The mascara had already dried and didn’t smear when we touched it (lightly).

…Fades with Oil and Flakes off Throughout the Day

…Fades with Oil and Flakes off Throughout the Day
And this is what we looked like eight hours after application. There were black smudges under our eyes, and the mascara we applied onto our bottom lashes had disappeared.
None of us had been sweating or crying throughout the day, so the mascara likely 1) is weak to oil and 2) flakes off during the day. Those black smudges are actually little specks of mascara. Luckily, none of those specks smeared much (which would have resulted in the classic panda look), but this isn’t a mascara we’d want to wear for long periods of time.

Test ④: Curl

We also checked how perky our lashes were after eight hours.

Light Enough that Lashes Don’t Droop

Light Enough that Lashes Don’t Droop
This is what our lashes looked like right after application (from a slightly different angle). Despite all the fibers in the formula, the mascara wasn’t so heavy that it caused our lashes to droop.

But Solid Enough that Lashes Stay Curled over the Course of a Day

But Solid Enough that Lashes Stay Curled over the Course of a Day
And this is what it looked like after eight hours. Our lashes were just as curly as they’d been at the beginning of the day. Keep in mind that we neither used a primer nor a top coat during testing.
And even if humidity or sweat were to straighten out your lashes, you could probably just take a curler to them and they’d perk right back up again.

Test ⑤: Removability

This refers to how easy the mascara is to wash off at the end of the day.

Comes off in About 30 Seconds with Warm Water

Comes off in About 30 Seconds with Warm Water
A shower’s about 40℃ (104℉). We soaked a cotton pad with water that we’d warmed up to 40℃ and held it to our lashes. Immediately, the mascara started coming off in big flakes.
We repeated this three times (meaning we used three different cotton squares) before all the mascara on one set of lashes came off. Both eyes took six cotton pads and a total of only 30 seconds. That’s pretty fast.

The Final Verdict: Comes out to a Nice Finish if You Put in the Effort. Worth It if It Aligns with Your Priorities

The Final Verdict: Comes out to a Nice Finish if You Put in the Effort. Worth It if It Aligns with Your Priorities
There’s plenty of fibers in here, and if you apply about ten coats, you’ll get obvious volume and length. Apply a bit less, and you get a subtler look that still brings out your eyes.
However, the mascara smears clumps and smears like nobody’s business. You’ll have to go the extra mile during application, wiping off excess on a tissue, separating out your lashes with a spoolie, and applying a smudge-proof top coat.
Still, it could hold a curl and came off easily at the end of the day. If you’re willing to put in the extra effort when applying, then the Lashionista may be worth it.

Interested in Japanese and Korean Mascaras? We’ve Ranked 38 of Them

Interested in Japanese and Korean Mascaras? We’ve Ranked 38 of Them
Tubing, waterproof, lengthening, volumizing–we’ve tried them all. If you find that the Lashionista doesn’t appeal to you after all, feel free to look below for other options.

Summary

We put Maybelline’s Lashionista to the test. It did some things well–it volumized and lengthened, kept a curl, came off easily. As long as you are careful during application and apply a smudge-proof top coat, it’s worth using.

Related Articles

  • Top 10 Best Lip Balms to Buy Online 2019
    Top 10 Best Lip Balms to Buy Online 2019
    If you’re constantly ripping little shreds of skin from your lips, you know you need lip balm. But every lip balm has its own features and benefits: it can be medicated, tinted, scented, or flavored; it can provide UV protection; it can be made up of anything from natural beeswax to petroleum and mineral oils.Choosing the right lip balm can be an overwhelming task. That’s why we’ve done it for you. We have compiled a list of 10 popular lip balms that are truly effective, so you can finally say goodbye to dry, chapped, and sore lips.
    Cosmetics and skincare
    105 views
  • Top 10 Best Foundations for Dry Skin to Buy Online 2019
    Top 10 Best Foundations for Dry Skin to Buy Online 2019
    Don’t you hate it when your skin doesn’t look like skin? Those days when your foundation gets caught on every dry patch you have and separates around your lines. You flake and you shed like a snake–and while the grey winter skies are lovely and Christmas is in the air, the weather really doesn’t help things.And just because a foundation says it’s moisturizing doesn’t mean it’s actually moisturizing. And there’s so much else to worry about. Will it clog your pores? Cover your blemishes? Will it look natural on you? It’s true that everyone was born into different skin, but there a few general guidelines you should keep in mind next time you go shopping.
    Cosmetics and skincare
    127 views
  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    6,368 views
  • Heroine Make Waterproof Eyeliner Review
    Heroine Make Waterproof Eyeliner Review
    If you’ve stepped foot into a Japanese drugstore before, you’ve seen Heroine Make. They’re known as much for their cosmetics as they are for their twinkly-eyed heroines of yesteryear (who are oddly reminiscent of Roy Lichtenstein pop art). But are they popular because their products are good or is it just skillful advertising?Our editing department purchased Heroine Make’s top-selling eyeliner to see if it was worth the hype. Specifically, we were looking at how easy it was to use, how well-pigmented it was, and how resistant to smudging. This is what we learned during testing.
    Cosmetics and skincare
    174 views
  • Top 8 Best Japanese Face Powders to Buy Online 2019 - Tried and True!
    Top 8 Best Japanese Face Powders to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best face powders. We then chose the 8 most popular products and tested them.We focused on two main things: the how it looked and its functionality. We then compiled everything we learned into a buying guide about and list of the best Japanese face powders available online.
    Cosmetics and skincare
    197 views
  • Top 20 Best Japanese Shampoos for Damaged Hair to Buy Online 2019 - Tried and True!
    Top 20 Best Japanese Shampoos for Damaged Hair to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best shampoos for damaged hair. We then chose the 20 most popular products and tested them.We focused on five things: how it felt to use, how gentle it was, how much foam it produced, how smooth it was, and how well it cleansed our hair. We then compiled everything we learned into a buying guide about and list of the best Japanese shampoos for damaged hair available online.
    Cosmetics and skincare
    201 views
  • Top 15 Best Japanese Cleansing Balms to Buy Online 2019 - Tried and True!
    Top 15 Best Japanese Cleansing Balms to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing balms. We then chose the 15 most popular products and tested them.We focused on three things: its cleansing power, its moisturizing ability, and its ingredients. We then compiled everything we learned into a buying guide about and list of the best Japanese cleansing balms available online.
    Cosmetics and skincare
    145 views
  • Top 4 Best Japanese Razors for Women to Buy Online 2019 - Tried and True!
    Top 4 Best Japanese Razors for Women to Buy Online 2019 - Tried and True!
    Here we have razors women can use at home to get rid of that unwanted hair. Since it's so quick and easy, compared to removing hair permanently through laser hair removal, we recommend these for when you want to feel all nice and smooth right away! Yet, there are so many out there on the market, we're sure you need help deciding which one is right for you. Our editors searched Japanese e-commerce sites (Amazon, Rakuten, etc.) for the best razors for women. We then picked out the 4 most popular products and tested them for the following points:1. Closeness2. Gentleness3. Ease of Use4. Ease of MaintenanceThen we compiled out results into a final ranking and buying guide of how to choose the best razor for you.
    Cosmetics and skincare
    35 views
  • Nivea Rich Care & Color Lip Review - mybest
    Nivea Rich Care & Color Lip Review - mybest
    Nivea Rich Care & Color Lip is the talk of the town thanks to its ability to both color and protect your lips from harmful UV rays. Amid its rave reviews were claims that the color actually wasn't that great or that it was unnatural-looking and sticky. We wanted to test this out for ourselves, so we purchased it and put it to the test. Here's what we learned.
    Cosmetics and skincare
    31 views
  • Kose Sekkisei White BB Cream Review - mybest
    Kose Sekkisei White BB Cream Review - mybest
    Kose Sekkisei White BB Cream has gained a dedicated group of followers due to its light texture and reliable coverage. However, there are some that complain it doesn't have a good finish or it doesn't last long. That's why we decided to purchase it and test it out for ourselves. We analyzed its texture, durability, and how it felt to use, and we compiled our results into this handy review.
    Cosmetics and skincare
    34 views
  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    6,368 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    4,136 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    3,395 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    3,125 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    3,142 views
  • Top 26 Best Japanese Tube Mascaras to Buy Online 2019 - Tried and True!
    Top 26 Best Japanese Tube Mascaras to Buy Online 2019 - Tried and True!
    All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water.In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Ease of Removal2. Curl Staying Power3. Finish4. Ease of Use5. Smudge ResistanceThis is how we tested and found the most exceptional Japanese tube mascaras.
    Cosmetics and skincare
    2,052 views
  • Top 38 Best Japanese and Korean Mascaras to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese and Korean Mascaras to Buy Online 2019 - Tried and True!
    If you’re anything like us, when you pass someone with thick eyelashes in the street, you give them a glance of envy. And this happens a lot–we’re in Japan, land of cosmetics. Fake eyelashes, of course, are wildly popular here, but a good mascara is just as invaluable (and less likely to claim a few real eyelashes as sacrifice).Especially here in Japan, there are many types and brands: drugstore and high-end, tubing and waterproof. And the more choices you have, the harder it is to choose. That’s why, this time around, we ordered the 38 most popular mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Curl Staying Power2. Finish3. Ease of Use4. Smudge Resistance5. Ease of RemovalThis is how we tested and found the most exceptional Japanese and Korean mascaras.
    Cosmetics and skincare
    650 views
  • Popular Item Lists

    Search by Category