Cow Brand Cleansing Oil Review

Cow’s a brand targeted at sensitive skin. Its products are as simple, natural, and mild as possible. Even the white and baby pink packaging makes us feel all warm and fuzzy inside.

This time around, our editing department purchased Cow Brand’s Cleansing Oil. It’s marketed as additive-free, but we looked into the ingredients list to test their claims. We also tried the product out ourselves to check for cleansing power. This is what we learned.
  • Last updated: 10-24-2019
  • 69 views
Table of Contents

What Makes Cow Brand Additive-free Makeup Cleansing Oil So Popular?

What Makes Cow Brand Additive-free Makeup Cleansing Oil So Popular?

Cow Brand's famous for their bar soap. Their products cater to delicate skin and are marketed as additive-free and non-irritating. All formulas have to go through allergy testing.


This cleanser features naturally derived ceramides to moisturize and protect dry skin. And it's cheap. In Japan, you can get a bottle for about 500 yen--and though it's sold for double in the States, the price still isn't too bad.

Putting Cow Brand’s Makeup Cleansing Oil to the Test

Putting Cow Brand’s Makeup Cleansing Oil to the Test
We had a group of editors put Cow Brand’s Additive-Free Makeup Cleansing Oil to the test. Specifically, we were looking for the following three factors.
Test ①: Cleansing Power
Test ②: Hydration
Test ③: Ingredients

Test ①: Cleansing Power

Japanese cleaners pretty much always double as makeup removers.

Gets Rid of Most Makeup, Even Without Scrubbing

Gets Rid of Most Makeup, Even Without Scrubbing
We tested the cleanser out on the following products.
Products We Tested on

  • Waterproof Mascara
  • Eyeshadow
  • Waterproof Eyeliner
  • Lip Tint
  • Liquid Foundation

We were surprised at how much cleansing power this packed. We massaged it very gently into skin, and liquid foundation, waterproof mascara, eyeshadow slid off. And though the waterproof eyeliner and lip tint survived the first round of cleansing, we only had to scrub a bit harder at the residue for it to fade away.
However, the oil was a bit dense; your face will feel greasy during cleansing. Also the pump was a bit stiff.

Test ②: Hydration

We used a moisture analyzer to measure water levels in our skin right before, right after, and five minutes after cleansing.

Skin Stays Moisturized for a Good Amount of Time

Skin Stays Moisturized for a Good Amount of Time
We had no complaints here. While moisture levels did predictably drop after five minutes, we still ended the session 14.8 degrees higher than when we began. The ceramides were obviously doing their job.
Now you know your skin won’t dry out as you make your way to the vanity for your post-cleansing lotions and creams (which you still shouldn’t skip out on).
Hydration Levels

  • Before Cleansing: 47.4
  • After Cleansing: 68.8
  • Five Minutes after Cleansing: 62.2

Test ③: Ingredients

We asked a specialist who used to work in cosmetics R&D to look at the ingredients list for us. We then discussed the likelihood that sensitive skin will react to the formula.

Unlikely to Irritate Even Sensitive Skin

Unlikely to Irritate Even Sensitive Skin
Looks like Cow Brand’s cleanser lived up to its claims. It was full of ingredients unlikely to cause irritation and was free from common additives, including fragrances, dyes, and ethanol.
It was based off an ester (a chemical compound derived from an acid–fats and oils are often just complicated esters). Esters are quite mild on skin but have high cleansing power and can therefore be drying. With this cleanser as with all other cleansers, seal in moisture with some good toners and creams.

The Final Verdict: Cleansing Power, Moisture, and Mild Ingredients–The Cleanser that Has It All

The Final Verdict: Cleansing Power, Moisture, and Mild Ingredients–The Cleanser that Has It All
Cow Brand’s Oil Cleanser packs enough cleansing power to get rid of most makeup, even without rubbing and scrubbing. Its formula also contains ceramides, which moisturize and protect the skin. Finally, it is free of likely irritants and additives.
It is, however, not a miracle worker. Skin will eventually dry out over time. We recommend using the cleaner before stepping into the shower; after stepping out, apply your usual toners and lotions to provide extra hydration.

Should I Get Cow Brand’s Oil Cleanser or Milk Cleanser?

Cow Brand's Additive Free Makeup Cleansing Milk is even more mild than their cleansing oil. Skin feels more supple and more moisturized after cleansing. It's suited to especially dry or sensitive skin or to those who just don't like the feel of cleansing oil.


However, it doesn't offer much cleansing power (and will definitely not work on waterproof products). Both the oil and the milk are perfectly good products--which one is better depends on your priorities.

Learn More About Other Japanese Cleansers Here

Learn More About Other Japanese Cleansers Here
We’ve purchased and tested Cow Brand’s cleansing milk, actually–along with over 50 other cleansers. If you want to shop around a bit before settling, feel free to check out your other options here.

Summary

We put Cow Brand’s Additive-Free Makeup Cleansing Oil to the test. We were surprised by how it managed to achieve a balance between cleansing power, moisture, and mild ingredients. If you have sensitivities but love to wear thicker makeup, it’s worth checking out.

Related Articles

  • Top 10 Best Hand Creams for Dry and Rough Hands to Buy Online 2019
    Top 10 Best Hand Creams for Dry and Rough Hands to Buy Online 2019
    Hands don’t get enough love. Most of us moisturize right after facial cleansers, but how many of us do so after a good hand washing? And while the skin on our hands isn’t as sensitive as the stuff covering our faces, it’s still living tissue. It cracks, flakes, and gets itchy. Especially when winter comes, which is when it’s high time for a good hand cream.But you have different skin from the guy next to you. You live different lifestyles. If you need to be out in the drying winds, if your job demands you wash your hands constantly, then the cheap watery stuff may not work for you. So here are a few tips and tricks that will help you pick out the heavy duty stuff–hand cream targeted at dry, cracked hands.
    Cosmetics and skincare
    86 views
  • Top 10 Best Lip Balms to Buy Online 2019
    Top 10 Best Lip Balms to Buy Online 2019
    If you’re constantly ripping little shreds of skin from your lips, you know you need lip balm. But every lip balm has its own features and benefits: it can be medicated, tinted, scented, or flavored; it can provide UV protection; it can be made up of anything from natural beeswax to petroleum and mineral oils.Choosing the right lip balm can be an overwhelming task. That’s why we’ve done it for you. We have compiled a list of 10 popular lip balms that are truly effective, so you can finally say goodbye to dry, chapped, and sore lips.
    Cosmetics and skincare
    46 views
  • Top 10 Best Bronzers to Buy Online 2019
    Top 10 Best Bronzers to Buy Online 2019
    Since summer is coming up, bronzer is a must for that beautiful beachy vibe. Nowadays, there’s plenty to choose from. Whether or not you’re a fan, you can’t deny the definition and glowy look that it leaves on your face. A multipurpose compact, bronzer can also be used for contouring and eyeshadow. That’s a pretty good reason to have one or two in your stash.There’s different types to consider, from cream to matte and shimmer powders. Today, we’ll show you the top 10 bronzers we recommend, ranging from Milk Makeup to Hourglass. From subtle glow to full on heat wave, here are a few that’ll help bring out your inner radiance.
    Cosmetics and skincare
    69 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    1,308 views
  • Top 60 Best Japanese and Korean Concealers to Buy Online 2019 - Tried and True!
    Top 60 Best Japanese and Korean Concealers to Buy Online 2019 - Tried and True!
    No one has perfect skin, but we sure as heck want it. We’d even venture to say that that’s especially true in Asia, where “whitening,” “brightening,” and “glass skin” are buzzwords. It’s no coincidence that some of the best concealers in the world come from Japan and Korea.We have concealers for dark circles. We have concealers for scarring, redness, dullness, sallowness. We have powder, stick, and liquid concealers. We have magic concealers (or so they claim to be). To help you sift through all these products, we ordered the 60 most popular concealers from Japan’s e-commerce giants and tested for the following:1. Coverage2. Longevity3. ApplicationThis is how we tested and found the most exceptional Japanese and Korean concealers. We also have a few makeup tips and tricks for you at the end of the article, so stay tuned.
    Cosmetics and skincare
    516 views
  • Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2019 - Tried and True!
    Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2019 - Tried and True!
    Dark circles are tricky. They don’t like to be hidden, and you often need a very specific kind of concealer to do the trick. You first have to remember that the skin around your eyes is very delicate, and there’s a lot of movement there when you smile, laugh, frown, or cry. Then there’s different types of dark circles–blue, black, and brown–each requiring its own shade of concealer.If Western brands aren’t cutting it for you (or if they are, but you’re living in Asia and need something cheaper), then try looking into the arsenal of Japanese and Korean concealers. There’s a lot, which is why we ordered the 29 most popular under eye concealers from Japan’s e-commerce giants and tested for the following:1. Coverage2. Longevity3. ApplicationThis is how we tested and found the most exceptional Japanese and Korean under eye concealers. We also tell you how to cover your dark circles at the end of the article, so stay tuned!
    Cosmetics and skincare
    516 views
  • Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2019 - Tried and True!
    Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2019 - Tried and True!
    We can think of two reasons you’re looking for Japanese hair products. Number one, you’re hopelessly enamored with all things J-beauty (we don’t blame you). Or number two, you have Asian hair. And the thing about thick, black Asian hair is if you want to dye it anything other than fifty shades of brown, you’ve got to bleach it. And when it comes to Asian hair, you can’t beat Asian products.But there’s a lot out there, and you have questions. (Will it work? Will it damage my hair?) So this time around, we ordered the 10 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and compared the following:1. Power (How Much Color It Removed)2. Gentleness (How Little It Damaged Hair)This is how we tested and found the most exceptional Japanese hair bleach. At the very end of the article, we’ve also got a few smaller products lined up for those seeking only to bleach sections of their hair (to cover up roots and so on).
    Cosmetics and skincare
    242 views
  • Top 10 Best Conditioners for Hair Repair and Growth to Buy Online 2019
    Top 10 Best Conditioners for Hair Repair and Growth to Buy Online 2019
    We searched the internet high and low and pored over countless reviews to figure out what makes a great hair repair and growth conditioner. While researching, we found that the best conditioners for growth contain nourishing, hydrating ingredients to strengthen strands and prevent breakage but don’t contain anything that can dry out your hair or irritate your scalp.Of course, these products must also be optimized for your particular hair type, which can sometimes mean using a high-powered leave-in conditioner. Keeping these things in mind, we’ve come up with a list of some of the best hair repair and growth conditioners available online.
    Cosmetics and skincare
    45 views
  • Top 10 Best Scalp Treatments for Hair Growth to Buy Online 2019
    Top 10 Best Scalp Treatments for Hair Growth to Buy Online 2019
    We’ve scoured the internet and pored over reviews to figure out what makes a great scalp treatment for hair growth. While researching, we found that the key to hair growth is a healthy scalp. Therefore, treatments should reduce scalp inflammation, include ingredients focused on scalp health, and be free from any irritants like sulfates and parabens.While much hair loss can be fixed by paying closer attention to scalp health, to regrow hair, treatments should include minoxidil in the right concentration for men or women. Keeping these things in mind, we’ve selected our favorite scalp treatments for hair growth available online.
    Cosmetics and skincare
    55 views
  • Top 53 Best Japanese Face Washes for Oily Skin to Buy Online 2019 - Tried and True!
    Top 53 Best Japanese Face Washes for Oily Skin to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as as @cosme, Amazon, and Rakuten) for the best face washes for oily skin. We then chose the 53 most popular products and tested them for the following:1. Cleansing Power2. Hydration3. IngredientsWe were searching for products that could absorb oil without drying out skin. We also asked an expert in cosmetic ingredients to look at the formulas and point out options safe for those with sensitive skin. We then compiled our findings into a definitive list of the best Japanese face washes for oily-skinned folks available online.
    Cosmetics and skincare
    396 views
  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    3,512 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    2,214 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    1,694 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    1,248 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    1,308 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    1,516 views
  • Top 18 Best Japanese Blotting Papers to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Blotting Papers to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best blotting papers. We then chose the 18 most popular products and tested them.We focused on two things: how absorbent each sheet was and how it felt to use the product overall. We then compiled everything we learned into a buying guide about and list of the best Japanese blotting papers available online.
    Cosmetics and skincare
    69 views
  • Popular Item Lists

    Search by Category