Cow Brand's famous for their bar soap. Their products cater to delicate skin and are marketed as additive-free and non-irritating. All formulas have to go through allergy testing.
This cleanser features naturally derived ceramides to moisturize and protect dry skin. And it's cheap. In Japan, you can get a bottle for about 500 yen--and though it's sold for double in the States, the price still isn't too bad.
Cow Brand's Additive Free Makeup Cleansing Milk is even more mild than their cleansing oil. Skin feels more supple and more moisturized after cleansing. It's suited to especially dry or sensitive skin or to those who just don't like the feel of cleansing oil.
However, it doesn't offer much cleansing power (and will definitely not work on waterproof products). Both the oil and the milk are perfectly good products--which one is better depends on your priorities.
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