If you’ve stepped foot into a Japanese drugstore before, you’ve seen Heroine Make. They’re known as much for their cosmetics as they are for their twinkly-eyed heroines of yesteryear (who are oddly reminiscent of Roy Lichtenstein pop art). But are they popular because their products are good or is it just skillful advertising?
Our editing department purchased Heroine Make’s top-selling eyeliner to see if it was worth the hype. Specifically, we were looking at how easy it was to use, how well-pigmented it was, and how resistant to smudging. This is what we learned during testing.
KISS ME Heroine Make Smooth Liquid Eyeliner WP
Tell Me More about Heroine Make’s Eyeliners
Heroine Make is one of the drugstore brands in Japan. Their eyeliner is known for being long-lasting–that is, water-, oil-, and overall smudge-resistant. And though this particular product is labeled waterproof, it’s supposed to come off with warm water.
This eyeliner is well-pigmented and heavily accentuates the eyes. Available colors include Jet Black, Bitter Brown, Brown Black, and Navy Black (limited edition). The tip of the brush measures about 0.1 mm, making it perfect for precise work.
And despite the quality, Heroine Make’s eyeliners are available at most drugstores in Japan for about 1,080 yen (a bit less than $10).
Putting Heroine Make’s Waterproof Eyeliner to the Test
We had a group of editors put Heroine Make’s waterproof eyeliner to the test. Specifically, we were looking for the three following factors.
Test ①: Ease of Use
Test ②: Pigmentation
Test ③: Longevity
Test ①: Ease of Use
Because uneven eyeliner is everyone’s worst nightmare.
Just Flexible Enough. Easy to Draw Lines with, Both Thick and Thin
We thought the brush was just firm enough. It was stiff enough to give us a thin line when we needed it and soft enough to give us a thick line when we pressed down on it. There might be a bit of a learning curve if you’re used to pencil liners or are just getting into makeup, but it’s not a steep one.
We had no problem adding the flick at the end of a cat eye or applying onto our bottom lash line. Basically, it’s easy to use–you just need to figure out how much pressure you need and how you should angle the pen.
Test ②: Pigmentation
Because what’s the point of eyeliner that doesn’t show up?
Comes out to a Dense Jet Black
We prepped our skin with a bit of foundation, then tested the eyeliner on it. As you can see, it came out dark and intense.
If the eyeliner’s still relatively new but the color looks a bit pale, there’s a good chance that the ink’s just not flowing right. Cap the eyeliner, give it a few good shakes, and that should fix the issue.
Intense Enough to Show up Under Eyeshadow
We’re all for applying eyeliner after your eyeshadow, but we did the following just to give you an idea of how intense this product is.
We tested the eyeliner out on our arm, then went over it with brown eyeshadow. While most liners would have their effect muddled by the powder, Heroine Make’s eyeliner remained just as crisp.
Test ③: Longevity
Because who likes reapplying makeup throughout the day?
Upper Lash Line Lasts All Day. While the Lower Lash Line Does Fade, It Doesn’t Smudge
We conducted a one-day wear test. We applied eyeliner to both our top and bottom lash lines; the picture above is what we looked like in the morning. We didn’t wear mascara so that if there were any smudging, we’d know who the culprit was.
The picture below is what we looked like at night. Our upper lash line stayed exactly the same, down to the flick at the end of the cateye.
However, our lower lash line faded a bit. We were careful not to touch our eyes during the day, so the liner was most likely washed away by tears or eyedrops. At the very least, we weren’t pandas. If you really want to nitpick, you can see a dark little smudge by the corner of our eye, but you wouldn’t notice it unless you were really looking.
When the eyeliner does fade, it doesn’t so much smudge as crumble off in flecks.
Doesn’t Wash Away with Water
We misted some water onto our lids, then gently pressed down on our lash lines with a tissue. Almost no product came off. It proved itself sweat- and rain-resistant.
The Final Verdict: Stays Crisp Throughout the Day. Heroine Make’s Waterproof Eyeliner Gets our Seal of Approval
We won’t say that Heroine Make’s waterproof eyeliner doesn’t fade at all, but it’ll stay crisp enough if all you’re doing is wearing it around town. And when it does come off, it’s not messy. It doesn’t smear; it flakes. We’d recommend it to people whose eyes water (either because they have allergies or spend all day laughing) or who regularly use eyedrops.
It comes out to an intense black, so it works if you’re looking for a dramatic look. However, the brush is easy to control, and you can easily get the eyeliner to come to a fine point–so it works if you want a more natural look as well. And all this for around 10 bucks.
Consider Other Color Variations, like Bitter Brown
The Jet Black might be Heroine Make’s most popular variety, but their eyeliners are also available in colors like Bitter Brown and Brown Black. Choose black for a more intense look; choose brown to come off softer and more natural.
Heroine Make also periodically comes out with limited edition colors like Navy Black, so keep your eyes peeled for updates.
Curious about How Heroine Make’s Eyeliner Compares to Other Japanese Products?
Our editors purchased and tested a whopping 45 different Japanese eyeliners–Heroine Make was just one of those. If you wanted to learn about all the different options you have or were curious about how Heroine Make stacks up, check out the article below.
We put Heroine Make’s waterproof eyeliner to the test. We were impressed by how intense and yet clean the finish was and how long it lasted. Overall, it’s a worthy purchase.
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