Maybelline Snapscara is tubing mascara, meaning it comes off with water. Getting good tubing mascara is one of the best things you can do for your lashes (other than putting nothing on them at all, but we aren’t giving up our smokey eyes). Still, you can’t help but wonder whether the mascara will flake. If it’ll clump. If it’ll even volumize or elongate your lashes at all.
Our editing department purchased Maybelline’s Snapscara and sought to answer the above questions. This is what we learned during testing.
Maybelline New York Snapscara Mascara
What are the Standout Features of Maybelline’s Snapscara?
Snapscara features Maybelline’s first gel-ink formula. It’s water- (as opposed to oil-) based, so the mascara applies smoothly and feels light. It reportedly volumizes and elongates without clumping. The brush is large and fits well to the natural curve of your lashes.
Snapscara is tubing mascara, meaning it comes off with warm water. It makes clean-up a lot easier on your lashes and saves you time. You can get it in your typical Pitch Black and Bold Brown, as well as Black Cherry, Deja Blue, and Ultra Violet.
Putting Maybelline’s Snapscara to the Test
We had a group of editors put Maybelline’s Snapscara to the test. Specifically, we were looking for the five following factors.
Test ①: Ease of Use
Test ②: Finish
Test ③: Curl
Test ④: Longevity
Test ⑤: Removability
Test ①: Ease of Use
Because not everyone’s a whiz at putting on makeup.
Brush is Too Clunky for Delicate Work
The brush was large, curved, and triangular. It felt too clunky to use, and when we tried to paint our bottom lashes, the thicker part of the brush kept hitting our skin. We had to go about application gingerly, especially around areas that called for delicate work.
Product Doesn’t Adhere Evenly onto the Brush or Lashes
When you pull the brush out of the bottle, there’s almost certain to be a clump of product sitting on the tip. Even after we had cleaned off the excess with a tissue, we still couldn’t get an even coat of mascara on our lashes.
Test ②: Finish
Because you wear makeup to look and feel good.
First off, It Clumps Easily
It clumped no matter what we did. Even when we tried going for one quick coat, product still managed to pool up.
The mascara had of a more subtle finish–that is, it wasn’t particularly volumizing or lengthening–but it did manage to accentuate the eyes.
Second off, Apply Multiple Coats and It Clumps Even More
We wanted to see if we could get a little more volume and length with a few coats, but the more mascara we layered on, the clumpier the finish. At the end of the ordeal, our lashes looked like seaweed.
There was also fiber in the formula, so the addition of a couple of layers made it super obvious we were wearing makeup–and not in a good way.
Test ③: Curl
Because who doesn’t like perky lashes?
Your Eyelashes Will Droop, but They Won’t Completely Lose Their Curl
Our lashes did droop throughout the course of the day, but they managed to avoid falling completely flat. At the end of eight hours, our lashes stayed tilting slightly upwards. However, you may run into some trouble if your lashes naturally like to point straight down.
Test ④: Longevity
Because panda eyes are cute but not on us.
Leaves Specks of Mascara Sprinkled around Your Eyes
If we so much as touched our lashes, dried up bits of mascara would break off and sprinkle themselves around our eyes. It not only looked messy, but the flakes were difficult to pick off.
Comes off with Any Kind of Moisture
When the mascara came into contact with moisture, it slid off. We wouldn’t use this at the beach or pool or during summer at all. It was weak to rubbing, oil, and water.
Test ⑤: Removability
Because we know you would never sleep in your makeup.
Slides off with Warm Water
It came off easily (big surprise). All we needed to do was stroke our lashes gently under or with warm water.
That means less lashes MIA, less damage to the delicate skin around your eyes, and less time spent on your nighttime skincare routine.
The Final Verdict: A Bit Awkward to Use, but Worth It if You’re Looking for an Easy-off Product
Maybelline’s Snapscara was difficult to apply and quick to clump. But it came off easily. And while there was some minor clumping even with a single coat, the finish wasn’t bad at all. It wasn’t particularly volumizing or lengthening, but it did bring out the eyes.
So if you’re okay with that kind of finish and, more than anything, you want an easy-off tubing mascara, then we’d say the Snapscara is worth your money.
Want a Tubing Mascara that Will Give You a More Glamorous Look? We’ve Got You
We know the Snapscara’s not for everybody. It won’t hold up under sweat or oil, and it won’t give you a red carpet-ready look. But that doesn’t mean all tube mascaras work the same way. We’ve tested some of the most popular Japanese tube mascaras around–maybe you’ll see something you like.
We put Maybelline’s Snapscara to the test. While it was difficult to get a sleek, dramatic finish, the mascara accentuated our eyes and, above all, washed off easily. As long as you’re looking for a gentle mascara, it’s a worthy purchase.
Our editors purchased Maybelline’s Lashionista and put it to the test. We wanted to see if it would add volume, length, and curl without clumping, if it was easy to remove, and if it was smudge-proof. We also checked how easy it was to apply. While a professional makeup artist might be able to get an amazing look out of a difficult product, we like things that are quick and simple. This is what we learned during testing. Maybelline New York Lashionista N Visit ebay for more details Visit Global Rakuten for more details Price: $12.12 What are the Lashionista’s Selling Points? Maybelline’s Lashionista is a tubing mascara, meaning it comes off with hot water. There’s a bunch of little fiber strands in the formula. They adhere onto your lashes, adding volume and length. The brush is also supposed to separate out each individual lash so you’re clump free. The Lashionista went through a renewal in 2018. The fiber used is now 15% lighter, meaning the product weighs less on your lashes so they
Canmake has two sister mascaras out: Gokubuto, the volumizing one, and Gokunobi, the lengthening one. Both are tubing mascaras, meaning they come off with warm water. But as with all wash-off mascaras, you’re left to wonder–will it smudge? Can it hold a curl? What’s the finish like? This time around, our editing department purchased both the Gokubuto and Gokunobi mascaras and tested for the above. We also made sure they were easy to apply and remove. This is everything we learned. Tell Me More about Gokubuto and Gokunobi First, what they have in common. They’re both tubing mascaras, so they wash off with warm water. Both contain plenty of wax, which should help them hold a curl; it should also make them resistant to sweat, sebum, and tears. They’re safe to use on top of false lashes or extensions. Canmake Gokubuto Mascara Visit Amazon for more details Visit ebay for more details Visit Global Rakuten for more details Price: $6.04 Canmake Gokubuto Mascara The Gokubuto mascara covers you
It’s almost like a formula: Japanese + eyelashes = Heroine Make. If you know anything about Japanese cosmetics, you’re no doubt familiar with the brand and their peacock-lashed characters, a mashup between Disney princesses and shojo manga heroines from the 90s. So this time around, our editing department purchased Heroine Make’s popular Long & Curl Mascara – Advanced Film. We checked for smudge-resistance, finish, and removability. We also made sure it was easy to apply. This is what we learned during testing. Heroine Make Long & Curl Mascara – Advanced Film Visit Amazon for more details Visit ebay for more details Visit Global Rakuten for more details Price: $10.06 Heroine Make claims to offer us the best of both worlds. Their Advanced Film mascara is easy wash-off mascara (you don’t need dedicated eye makeup remover for it), but it’s also supposed to be resistant to water, oil, and friction. And it can keep a curl. The formula contains camellia oil, royal jelly extract, arga
All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water. In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Ease of Removal Curl Staying Power Finish Ease of Use Smudge Resistance This is how we tested and found the most exceptional Japanese tube mascaras. Sorry, but What’s Tube Mascara Again? Tube or tubing mascara is mascara that comes off with hot water. In Japan, they’re commonly designa
Summers here in Japan get humid and sticky. And yet Japanese men and women alike feel a need to look impeccable even when they’re floating in the middle of the ocean on a huge inner tube. In order to answer that need, cosmetics companies here have come out with scores of waterproof mascaras meant to withstand the steamiest hot springs and the biggest waves. If you’re new to the Japanese cosmetics market, it can be hard to tell which brands–Canmake, Heroine Make, Majolica Majorca–are amazing and which are a passing fad. That’s why, this time around, we ordered the 18 most popular waterproof mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Smudge Resistance Curl Staying Power Finish Ease of Use Ease of Removal This is how we tested and found the most exceptional Japanese waterproof mascaras. How to Choose Japanese Waterproof Mascara – Buying Guide We’ll get into how we tested and compared all the mascaras, but before
If you’ve stepped foot into a Japanese drugstore before, you’ve seen Heroine Make. They’re known as much for their cosmetics as they are for their twinkly-eyed heroines of yesteryear (who are oddly reminiscent of Roy Lichtenstein pop art). But are they popular because their products are good or is it just skillful advertising? Our editing department purchased Heroine Make’s top-selling eyeliner to see if it was worth the hype. Specifically, we were looking at how easy it was to use, how well-pigmented it was, and how resistant to smudging. This is what we learned during testing. KISS ME Heroine Make Smooth Liquid Eyeliner WP Visit Amazon for more details Visit ebay for more details Visit YesStyle for more details Price: $11.99 Tell Me More about Heroine Make’s Eyeliners Heroine Make is one of the drugstore brands in Japan. Their eyeliner is known for being long-lasting–that is, water-, oil-, and overall smudge-resistant. And though this particular product is labeled waterproof, it’
If you’re anything like us, when you pass someone with thick eyelashes in the street, you give them a glance of envy. And this happens a lot–we’re in Japan, land of cosmetics. Fake eyelashes, of course, are wildly popular here, but a good mascara is just as invaluable (and less likely to claim a few real eyelashes as sacrifice). Especially here in Japan, there are many types and brands: drugstore and high-end, tubing and waterproof. And the more choices you have, the harder it is to choose. That’s why, this time around, we ordered the 38 most popular mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Curl Staying Power Finish Ease of Use Smudge Resistance Ease of Removal This is how we tested and found the most exceptional Japanese and Korean mascaras. How to Choose Japanese and Korean Mascara – Buying Guide We’ll get into how we tested and compared all the mascaras, but before that, we want to introduce three things yo
We always do a double-take when we see the words “cleansing” and “balm” plastered across a jar. A product can cleanse or it can moisturize, but both? And effectively? Hard to say. Our editing department purchased RMK’s popular Moist Cleansing Balm and gave it a few test runs. We also analyzed the ingredients and, later on in this article, explain how to properly use the product. Here’s what we learned during testing. RMK Moist Cleansing Balm Visit Amazon for more details Visit ebay for more details Visit lookfantastic for more details Price: $35.79 What is RMK’s Moist Cleansing Balm? RMK’s Moist Cleansing Balm is a cleanser made up of skin-healthy botanicals, including squalane (sugar-cane derived), shea and mango butter, as well as avocado, rosehip, and olive oil. It comes out of the jar in a solid wax-like state but melts into an oil when it touches skin. It’s thick and spreads easily. It’s as much a moisturizer as it is a cleanser. Side note: we were really feeling the baby pink
Micellar water’s more than just makeup remover. It’s supposed to cleanse and nourish your skin at once–and be non-drying and non-irritating. Out of all the solutions out there, Bioderma’s Sensibio H20 remains a favorite, whether in Japan, the States, or its native France. So our editing department purchased a bottle and put it to the test. We looked at its cleansing power, hydration, and ingredients. This is what we learned. Bioderma Sensibio H20 Make-up Removing Micelle Solution Visit Amazon for more details Visit ebay for more details Visit Dermstore for more details Price: $14.16 Give me a Quick Rundown on the Sensibio H20 Bioderma is a sensitive skincare brand from NAOS, which has over 40 years of history and is used in over 100 countries. Their micellar water is, like the rest of their products, formulated for sensitive skin. It’s fragrance-free and utilizes fatty acid esters, which resemble other components in your skin, to not only cleanse but also fortify and nourish. It clear
Whenever we see the word “mild” affixed onto a cleanser, there’s a few questions that come to mind. Is it really mild? What are the ingredients? Does it have any cleansing power at all? Our editing department purchased FANCL’s Mild Cleansing Oil and sought to answer the above questions. We also compared it to products from other brands, including DHC–more on that below. FANCL Mild Cleansing Oil Visit Amazon for more details Visit ebay for more details Visit Global Rakuten for more details Price: $16.73 What is the Selling Point of FANCL’s Mild Cleansing Oil? FANCL’s oil cleanser is supposed to work on makeup, clogged pores, and rough skin. Though it packs a lot of cleansing power, it doesn’t strip skin of moisture; in fact, during testing, it even reduced the appearance of fine lines caused by dryness. It also was formulated with basic ingredients safe for a wide range of skin types. How to Use it You dispense about two pumps into the palm of your hand, then apply to your cheeks, fore