Maybelline Snapscara is tubing mascara, meaning it comes off with water. Getting good tubing mascara is one of the best things you can do for your lashes (other than putting nothing on them at all, but we aren’t giving up our smokey eyes). Still, you can’t help but wonder whether the mascara will flake. If it’ll clump. If it’ll even volumize or elongate your lashes at all.
Our editing department purchased Maybelline’s Snapscara and sought to answer the above questions. This is what we learned during testing.
Maybelline New York Snapscara Mascara
What are the Standout Features of Maybelline’s Snapscara?
Snapscara features Maybelline’s first gel-ink formula. It’s water- (as opposed to oil-) based, so the mascara applies smoothly and feels light. It reportedly volumizes and elongates without clumping. The brush is large and fits well to the natural curve of your lashes.
Snapscara is tubing mascara, meaning it comes off with warm water. It makes clean-up a lot easier on your lashes and saves you time. You can get it in your typical Pitch Black and Bold Brown, as well as Black Cherry, Deja Blue, and Ultra Violet.
Putting Maybelline’s Snapscara to the Test
We had a group of editors put Maybelline’s Snapscara to the test. Specifically, we were looking for the five following factors.
Test ①: Ease of Use
Test ②: Finish
Test ③: Curl
Test ④: Longevity
Test ⑤: Removability
Test ①: Ease of Use
Because not everyone’s a whiz at putting on makeup.
Brush is Too Clunky for Delicate Work
The brush was large, curved, and triangular. It felt too clunky to use, and when we tried to paint our bottom lashes, the thicker part of the brush kept hitting our skin. We had to go about application gingerly, especially around areas that called for delicate work.
Product Doesn’t Adhere Evenly onto the Brush or Lashes
When you pull the brush out of the bottle, there’s almost certain to be a clump of product sitting on the tip. Even after we had cleaned off the excess with a tissue, we still couldn’t get an even coat of mascara on our lashes.
Test ②: Finish
Because you wear makeup to look and feel good.
First off, It Clumps Easily
It clumped no matter what we did. Even when we tried going for one quick coat, product still managed to pool up.
The mascara had of a more subtle finish–that is, it wasn’t particularly volumizing or lengthening–but it did manage to accentuate the eyes.
Second off, Apply Multiple Coats and It Clumps Even More
We wanted to see if we could get a little more volume and length with a few coats, but the more mascara we layered on, the clumpier the finish. At the end of the ordeal, our lashes looked like seaweed.
There was also fiber in the formula, so the addition of a couple of layers made it super obvious we were wearing makeup–and not in a good way.
Test ③: Curl
Because who doesn’t like perky lashes?
Your Eyelashes Will Droop, but They Won’t Completely Lose Their Curl
Our lashes did droop throughout the course of the day, but they managed to avoid falling completely flat. At the end of eight hours, our lashes stayed tilting slightly upwards. However, you may run into some trouble if your lashes naturally like to point straight down.
Test ④: Longevity
Because panda eyes are cute but not on us.
Leaves Specks of Mascara Sprinkled around Your Eyes
If we so much as touched our lashes, dried up bits of mascara would break off and sprinkle themselves around our eyes. It not only looked messy, but the flakes were difficult to pick off.
Comes off with Any Kind of Moisture
When the mascara came into contact with moisture, it slid off. We wouldn’t use this at the beach or pool or during summer at all. It was weak to rubbing, oil, and water.
Test ⑤: Removability
Because we know you would never sleep in your makeup.
Slides off with Warm Water
It came off easily (big surprise). All we needed to do was stroke our lashes gently under or with warm water.
That means less lashes MIA, less damage to the delicate skin around your eyes, and less time spent on your nighttime skincare routine.
The Final Verdict: A Bit Awkward to Use, but Worth It if You’re Looking for an Easy-off Product
Maybelline’s Snapscara was difficult to apply and quick to clump. But it came off easily. And while there was some minor clumping even with a single coat, the finish wasn’t bad at all. It wasn’t particularly volumizing or lengthening, but it did bring out the eyes.
So if you’re okay with that kind of finish and, more than anything, you want an easy-off tubing mascara, then we’d say the Snapscara is worth your money.
Want a Tubing Mascara that Will Give You a More Glamorous Look? We’ve Got You
We know the Snapscara’s not for everybody. It won’t hold up under sweat or oil, and it won’t give you a red carpet-ready look. But that doesn’t mean all tube mascaras work the same way. We’ve tested some of the most popular Japanese tube mascaras around–maybe you’ll see something you like.
We put Maybelline’s Snapscara to the test. While it was difficult to get a sleek, dramatic finish, the mascara accentuated our eyes and, above all, washed off easily. As long as you’re looking for a gentle mascara, it’s a worthy purchase.
All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water. In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Ease of Removal Curl Staying Power Finish Ease of Use Smudge Resistance This is how we tested and found the most exceptional Japanese tube mascaras. Sorry, but What’s Tube Mascara Again? Tube or tubing mascara is mascara that comes off with hot water. In Japan, they’re commonly designa
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