Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Yahoo Shopping) for the best bath towels. We then chose the 34 most popular products and tested them for the following:
We’ve gathered brands you’ll recognize (Nitori, MUJI) and those you won’t. We’ve got microfiber products, cotton products, organic and zero twist products. We bundled all these options together and ended up with a list of the best Japanese bath towels available online and in department stores.
Top 34 Best Japanese Bath Towels to Buy Online
We pet and nuzzled the towels. We cut them up and measured how much water they absorbed. And based on how they performed on these tests, we ranked the top 34 Japanese bath towels available online.
※While many of these towels were made in Japan and all were produced by Japanese companies, some had their cotton sourced or were manufactured in other countries.
※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.
1. Nitori Zero Twist Bath Towel (Bacteria and Odor Resistant)
The Best in Every Way: Absorbent, Soft, and Budget-Friendly
We were so sure this towel was going to be rough, but it was as smooth as silk and fluffy to boot. It earned four stars for absorbency. The first threads had barely touched the surface when the towel started guzzling up water. It won’t take long to dry yourself off with this one.
It’s the only towel we tested that earned such high scores for both feel and absorbency. And it’s available for around 1000 yen ($10) in Japan, so you have no excuse not to buy it.
|Japanese||ニトリ 抗菌防臭加工 無撚糸バスタオル(BDマロック)||Material||100% Cotton|
|Made in||Japan||Features||Zero Twist Weave|
|Size||75 x 150 cm||Weight||450 g|
2. UCHINO Bath Towel (Gokufuwa)
If You’re Looking to Pamper Yourself: Like Wrapping Yourself in a Marshmallow
It was soft and smooth. There was no chafing–didn’t matter if we were stroking from left to right or top to bottom or from one corner to another. It was also thick enough for our hands to sink in, as if on a bed of moss.
The towel was more than absorbent enough if all you’re planning to do is towel yourself off. Final thoughts? Luxury that’s worth the price.
|Japanese||UCHINO バスタオル とってもよく吸う「ごくふわ」||Material||100% Cotton|
|Made in||Thai||Features||Extra Long Staple, Combed Cotton; Zero Twist Weave|
|Size||65 x 130 cm||Weight||330 g|
3. HACOON Imabari Towel
The Most Soothing of Them All: Fluff that Skates over Skin
This was thick but as light as newly fallen snow. It glided against skin. Our editors considered it the best-textured towel of the bunch.
It was as absorbent as your usual run-of-the-mill towels–enough to dry you off after a bath. Get it if you need some extra TLC at the end of your hectic days.
|Japanese||白雲ギフト バスタオル||Material||100% Cotton|
|Made in||Japan, Imabari||Features||–|
|Size||60 x 120 cm||Weight||195 g|
4. AEON STYLE HOME COORDY Soft Bath Towel
The Most Practical of Them All: Sucks up a Lot of Water in Very Little Time
This guzzled up water at an astounding rate. We gave it five stars for absorbency–it should have you dry after a shower in seconds. And seeing how reasonable the price was, we’d say this is a supremely practical towel.
It didn’t feel luxurious or anything, but it was easy to use. And we still thought it was softer than your average drugstore selection.
|Japanese||イオンスタイルホーム HOME COORDY やわらかバスタオル||Material||100% Cotton|
|Made in||Vietnam||Features||Loose Twist Weave|
|Size||60 x 120 cm||Weight||260 g|
5. 7-11 Super Soft Hotel Bath Towels
The Best Towel to Use in a Pinch: Super Absorbent and Available in Convenience Stores All Across Japan
7-11 was out to impress with this towel. This was the second most absorbent of all the brands we tested. You can find it at most 7-11s in Japan, which are open 24-7.
It also felt fine–the threads were smooth and elastic. It had a good amount of both thickness and density, which you’ll like if you aren’t a fan of towels that are all fluff.
|Size||60 x 120 cm||Weight||290 g|
6. Nitori Bath Towel (Fukkura)
Worth Buying: If You Like Your Towels Thick, Fluffy, and Cheap
It was soft and fluffy. It didn’t feel the smoothest, but the texture was still way better than anything you’d expect at this price point. It was also thick to the point of being bulky.
It was more absorbent than most of its competitors. Here’s yet another towel that works, feels good, and will fit into your budget.
|Japanese||ニトリ バスタオル (フックラ)||Material||100% Cotton|
|Size||60 x 120 cm||Weight||320 g|
7. Broome Imabari Bath Towel (Leon)
Worth Buying: If You Need to Suck up Massive Amounts of Water All at Once
We know that we’ve already talked about towels that sucked up water as soon as they touched it, but this one vacuumed up moisture even faster than the rest. It ranked first for absorbency.
The towel was a bit too thin to call fluffy. However, it felt smooth, dense, and very well made.
|Japanese||タオルショップ ブルーム 今治 レオン バスタオル||Material||100% Cotton|
|Made in||Japan, Imabari||Features||San Joaquin Cotton|
|Size||65 x 133 cm||Weight||390 g|
8. Sodateru Towel Feel
Worth Buying: Plush as Foam and Well-Designed. The Ultimate Gift
This felt like a blanket. It was thick and plush and we made imprints on it with our hands. It also looked fluffy and cute enough to be used as interior design. The company also offers these in lovely gift sets wrapped up with a bow.
|Japanese||育てるタオル feel バス||Material||100% Cotton|
|Size||60 x 120 cm||Weight||255 g|
9. Hotman One-Second Towel (Colored Bath Towel)
Worth Buying: Light Towel that Can Drink a Lot of Water
This felt dry rather than lush, light rather than dense. If you’re not a fan of thick towels and find them too heavy, then the One-Second Towel is a good alternative. It was more absorbent than your average towel, but unless you’re really into the texture, it might not be worth the price.
|Japanese||ホットマン 1秒タオル カラー バスタオル||Material||100% Cotton|
|Size||65 x 137 cm||Weight||330 g|
10. Broome Imabari Bath Towel (Natural Border)
Worth Buying: Dense to the Point of Stiffness. Absorbent
This towel was a bit stiff and rough, and some claimed that it rubbed. But it was third most absorbent product that we tested, so if that matters to you, then this is a good towel. Might also help you exfoliate a bit.
|Japanese||タオルショップ ブルーム 今治 チュラルボーダー||Material||100% Cotton|
|Made in||Japan, Imabari||Features||–|
|Size||62 x 120 cm||Weight||250 g|
11. Air Kaol Organic Daddy-Boy Bath Towel
Worth Buying: Organic Cotton that Feels like Moss and Absorbs Plenty of Water
This was one of those lush towels that spring back after you push it down. It also absorbed a good amount of water.
|Japanese||エアーかおる オーガニック ダディボーイ バスタオル||Material||Organic Cotton|
|Size||60 x 120 cm||Weight||260 g|
12. AEON STYLE HOME COORDY Organic Cotton Blend Bath Towel
Worth Buying: Comfy Towel at a Low Price
This felt cool and soft to the touch. It was thick, and though it won’t absorb gross amounts of water, we thought it was well worth the price.
|Japanese||イオンスタイルホーム HOME COORDY オーガニックコットン混 バスタオル||Material||80% Cotton; 20% Polyester|
|Size||60 x 120 cm||Weight||320 g|
13. hiorie High-Quality Hotel Style Bath Towels (Classy)
Worth Buying: Like Sinking into Clouds, but Use It Only to Towel Your Body Off
It was fluffy, but it pushed back when you pressed down on it. It was light and airy, and it made you want to bury yourself into it. While it probably won’t soak up much more than droplets of water rolling off your skin, it’s worth checking out if you want a super comfy towel.
|Japanese||ヒオリエ 上質ホテルスタイルタオル バスタオル (クラッシー)||Material||100% Cotton|
|Made in||Japan||Features||Extra Long Staple|
|Size||60 x 130 cm||Weight||380 g|
14. CB Japan carari Bath Towel
Worth Buying: If You Can’t Get Enough of the Silky Softness of Microfiber
It was so soft, we almost couldn’t feel it. It was as smooth as you’d expect microfiber to be. And while this towel isn’t the most absorbent out there, it’ll work as long as you dab at your body rather than wipe.
|Japanese||シービージャパン カラリ バスタオル||Material||Polyester, Nylon|
|Size||60 x 120 cm||Weight||176 g|
15. 7-11 Seven Premium x Hotman One-Second Towel
Worth Buying: Feels and Performs a Bit Better than Average
It felt smooth and cool like silk. It was comfortable against skin and also fairly absorbent, so we thought the towel gave us the best of both worlds.
|Japanese||セブンイレブン×ホットマン 1秒タオル||Material||100% Cotton|
|Size||60 x 120 cm||Weight||265 g|
16. Sogo & Seibu Soft Zero Twist Bath Towel
Worth Buying: Soft and Absorbent Enough–Basically, It Works
This was spun from zero twist cotton and felt soft to the touch. It was absorbent enough for post-shower use.
|Japanese||そごう・西武 ふんわり無撚糸||Material||100% Cotton|
|Made in||–||Features||Zero Twist Weave|
|Size||60 x 120 cm||Weight||220 g|
17. MUJI Organic Cotton Blend Bath Towel
Worth Buying: Scored Better than Average for Both Texture and Absorbency
It was dense and thick enough to feel substantial but smooth enough to feel soft. It had enough square inches to wrap most anyone up. During testing, it started soaking up water as soon as it touched the surface.
|Japanese||無印良品 オーガニックコットン混しなやかバスタオル・中厚手||Material||100% Cotton|
|Size||70 x 140 cm||Weight||355 g|
18. CAINZ Dense and Sturdy Bath Towel (Absorbent)
Worth Buying: Overly Sturdy Towel that Inhales Tons of Water
The towel was indeed dense; it was so dense it was stiff. Didn’t feel amazing against the skin, but it soaked up a lot of water. Maybe you could use it at the beach or something.
|Japanese||カインズ 高吸水 高密度しっかりバスタオル||Material||100% Cotton|
|Size||60 x 120 cm||Weight||420 g|
19. Daiso Bath Towel Cotton 100%
Worth Buying: Felt and Worked Way Better than the Price Would Suggest
This towel was actually pretty soft. It wasn’t thick enough to feel fluffy, and it’s likely to fray within a year. Still, it soaked up a lot of water and seemed perfect for a pinch. However, it’s not available online, so if you’re interested you’re going to have to search out your nearest Daiso.
|Japanese||ダイソーバスタオル COTTON100%||Material||100% Cotton|
|Size||60 x 110 cm||Weight||140 g|
20. hiorie Imabari Towel mist
Worth Buying: The Towel You Want to Pack. Lightweight and Works
This was also a thin, light towel, perfect for stuffing into an overnight bag. However, we wouldn’t call it fluffy. It did absorb a good amount of water. There weren’t any outstanding merits to using this towel, but there weren’t any demerits either.
|Japanese||ヒオリエ 今治タオル ミスト||Material||100% Cotton|
|Made in||Japan (Imabari)||Features||Superfine Yarn|
|Size||62 x 120 cm||Weight||190 g|
21. SUNTÃNO Japan Waffle Bath Towel
Worth Buying: A Towel for Scrubbing and Drying
It was thick and elastic, but the surface was just a bit rough. It was absorbent and may be worth it if you like a more substantial towel.
|Japanese||メゾンドサンホーキン ワッフルバスタオル||Material||100% Cotton|
|Size||70 x 135 cm||Weight||370 g|
22. TRANPARAN Imabari Bath Towel
Worth Buying: A Thin, Smooth Towel that Actually Soaks up Water
This towel was soft and smooth but thin. The threads will also get kind of gnarly when you throw it into the wash. Still, we thought that the towel struck a good balance between weight, texture, and absorbency.
|Japanese||TRANPARAN 今治 ライフタオル バスタオル||Material||100% Cotton|
|Made in||Japan (Imabari)||Features||–|
|Size||54 x 124 cm||Weight||230 g|
23. Nitori Bath Towel (Fukkura LGY)
Worth Buying: Pillow-Like Texture at a Reasonable Price
This towel was thick and fluffy enough to be used as a pillow. It didn’t do much to absorb water, but if you want a super comfy towel at a decent price, it might be worth looking into.
|Japanese||ニトリ 洗っても ふっくら バスタオル (フックラ LGY)||Material||Cotton|
|Size||60 x 120 cm||Weight||290 g|
24. CAINZ Bath Towel
Worth Buying: If You Want a Dirt Cheap Towel that Feels and Works Just Fine
This was the most average towel we could find. It wasn’t too fluffy (the pile wasn’t deep), but it wasn’t too coarse either. It soaked up enough water to work for after-shower toweling sessions but not much else.
|Japanese||カインズ バスタオル||Material||100% Cotton|
|Size||60 x 120 cm||Weight||235 g|
25. Sogo & Seibu Rich Twist Bath Towel
Doesn’t Quite Make the Cut: Texture Not Worth the Price
This towel was stiff, so much so that we could feel the separate loops of thread rubbing against our skin. So while it had thickness, it certainly didn’t have fluffiness. It soaked up water, but it just didn’t feel like a $30 towel.
|Japanese||そごう・西武 リッチツイストバスタオル||Material||100% Cotton|
|Size||60 x 120 cm||Weight||346 g|
26. Seven Premium Bath Towel (Funwari Tsutsumikomu, Plain)
Doesn’t Quite Make the Cut: Doesn’t Soak up Water and is Only Decently Soft
It felt smooth and soothing against skin. However, it wasn’t absorbent at all. There are products that feel better, perform better, and are cheaper, so we suggest you turn to those. All this one has is nice color variation.
|Japanese||セブンプレミアム ふんわりつつみこむバスタオル 無地||Material||100% Cotton|
|Made in||Vietnam||Features||Extra Long Staple Egyptian Cotton|
|Size||60 x 120 cm||Weight||320 g|
27. CB Japan cararikuo Bath Towel
Doesn’t Quite Make the Cut: Is Soft but Would Work Better as a Blanket than a Towel
This had that light, silky smoothness characteristic of microfiber towels. However, it probably repelled more water than it absorbed. Maybe you could use it as a blanket.
|Japanese||シービージャパン カラリクオ バスタオル||Material||80% Polyester, 20% Nylon|
|Size||60 x 120 cm||Weight||270 g|
28. hiorie Hotel Style Towel
Doesn’t Quite Make the Cut: Might Not be an Outright Fail, but Barely Does Its Job
This wasn’t deep and thick, but it wasn’t scratchy either. It was middling in texture. It also absorbed a middling amount of water. If you’re picky about towels, you’re likely to find this one lacking.
|Japanese||ヒオリエ ホテルスタイルタオル||Material||100% Cotton|
|Size||60 x 130 cm||Weight||370 g|
29. hiorie Daily Towel
Doesn’t Quite Make the Cut: Sturdy Build but Didn’t Glide Against Skin
This towel was way stiffer than it looked. It didn’t feel amazing to wipe off with, but it was thick and sturdy and might find some use at the beach or pool.
|Japanese||ヒオリエ デイリータオル||Material||100% Cotton|
|Size||59 x 120 cm||Weight||310 g|
30. Broome Hotel Type Grace Bath Towel
Doesn’t Quite Make the Cut: Both Texture and Absorbency Left Something to be Desired
This had a close weave, which made it durable but ungiving. It also didn’t absorb much water–just enough to dry yourself after a shower.
|Japanese||タオルショップブルーム ホテルタイプ グレース バスタオル||Material||100% Cotton|
|Size||60 x 129 cm||Weight||360 g|
31. hiorie Natural Gauze Towel
Doesn’t Quite Make the Cut: Has the Lightness of Gauze, but Doesn’t Function as a Towel
This towel’s gauze in front and piles/loops in back. The gauze side felt softer and airier than the typical stuff you find in first aid kits, but it can’t hold a candle to traditional cotton towels in terms of texture. It didn’t absorb much water either, but we guess that’s to be expected with such a lightweight product.
|Japanese||ヒオリエ ナチュラルガーゼタオル||Material||100% Cotton|
|Size||63 x 124 cm||Weight||260 g|
32. Tokyu Hands Aomori Hiba Antimicrobial Bath Towel
Doesn’t Quite Make the Cut: Towel that Feels Every Bit as Cheap as It is
It was thick enough, but it felt stiff and a bit poorly made. The loops stood up in every which direction, which made the surface rough. Absorbency was a bit lower than overage. But it worked overall; while this towel may not be a steal, it isn’t a ripoff either.
|Japanese||東急ハンズ 青森ヒバ抗菌 バスタオル||Material||100% Cotton|
|Size||60 x 120 cm||Weight||250 g|
33. kontex MOKU Bath Towel
Doesn’t Quite Make the Cut: One of the Thinnest Towels You Could Possibly Find
This towel was made to be as thin and light as possible. If you need something to stuff into an overnight bag or for a trip to the gym, then you might get some use out of it. But it was stiff and flimsy and not all that pleasant to use. It also didn’t absorb enough water to be used for anything other than a quick toweling off.
|Japanese||コンテックス MOKU バスタオル||Material||100% Cotton|
|Size||60 x 120 cm||Weight||95 g|
34. HOUEI 8 Year Bath Towel
Doesn’t Make the Cut: Poor Quality and High Price Don’t Line up
It was stiff and felt cheap. HOUEI claims that their towels fluff up after a good washing, but we tried it and the towel came out of the washing machine as flat as it was when it went in. Honesty, it was the most uncomfortable out of all the towels we tested.
It also absorbed less water than average. And at this price point, we’re sure you can find another towel that works and feels way better.
|Japanese||株式会社ホウエイ 8年タオル バスタオル||Material||100% Cotton|
|Size||65 x 135 cm||Weight||315 g|
How We Tested Our Products
We determined the best towels needed to feel soft to the touch, no matter how many times they’ve been tossed in the washing machine. They also needed to be absorbent.
This is how we tested for those factors.
Test ①: Texture
We wanted to know how the towels would feel after they’d been washed, so we threw each into a washing machine for two cycles. We then touched the towels in every which way–prodding, pushing, rubbing, petting, dabbing–from every angle, and graded each texture on a five-step scale.
Extra long staple cottons–where a single fiber or “staple” is very long–make for softer towels. Egyptian and supima cottons typically have long fibers, though there are grades and varieties even within these categories. You can also look for combed cotton, which has had debris and shorter staples combed out of it. This treatment results in softer and silkier threads and fluffier towels.
Test ②: Absorbency
We cut the bath towels into strips 200 mm long and 25 mm wide. We then dipped the bottom 20 mm of each strip into water, which we had dyed blue with food coloring, and left them all to soak. After 10 minutes, we measured how far up the water had traveled. The larger the blue area, the more absorbent the towel and the higher the score.
We found that towels with thicker threads densely packed together–ones that felt sturdier–were the most absorbent.
Tips on How to Choose a Japanese Bath Towel – Buying Guide
Here are five big things to look out for.
① The Feel and Characteristics of Common Materials
Bath towels are usually made out of cotton or microfiber.
For a Well-Balanced Towel: Cotton Has Everything from Absorbency to Softness
Cotton is soft, absorbent, and durable. And while cotton towels can take time to dry, especially if they’re thick, companies have found ways to get around this with innovative weaves and technologies.
However, there are various types of cotton and they’re not all made equal. If you want them soft and fluffy, find out what kind of cotton was used, how long the fibers are (that is, whether they’re short or long staple, long staple being the softer and better choice), or at least where it was manufactured.
The following are cottons prized for their texture and quality.
- シーアイランドコットン: Sea Island cotton
- エジプト超長綿のギザ綿: Egyptian, especially extra long staple Giza cotton
- インド超長綿: Extra long staple Indian cotton
- 新疆綿の超長綿: Extra long staple Xinjiang Cotton
- スーピマコットン: Supima Cotton
For a Time-Saving Towel: Microfiber Absorbs Quickly and Dries Quickly
Microfiber※1 cloths are light and feel smooth and soft. They dry quickly and, when well made, soak up amazing amounts of water. They’re usually spun from synthetic polymers like polyester and nylon and have fibers of exceeding fineness, due to how they’re manufactured. These tiny fibers are what make microfiber so effective at picking up debris.
However–and you wouldn’t be able to tell by just looking at the cloth–each individual fiber is extremely sharp. If you were to scrub to hard with it, you’d damage your skin in the long run. You don’t want to use it if you’re sensitive and prone to irritation. Microfiber towels are also not very durable because the fine threads trap and retain bacteria.
※1 マイクロファイバー: microfiber
② Different Weaves and Their Merits
The way cotton threads are brought together can enhance or even change their characteristics.
For a Softer Towel: Try Loop Pile, Zero Twist, or Sheared Cotton
The following production methods will result in softer cotton.
- Loop Pile※2: The surface of the fabric is made of uncut loops of yarn. By adjusting the length of the loops or the angles at which they stand, manufacturers can alter the texture of the towel.
- Shearing※3: By cutting off the tops of cotton terry loops, manufacturers can ensure that the surfaces of their towels are smooth and even. This also allows each strand of cotton to bloom into finer fibers, resulting in a softer texture.
- Zero Twist※4: Lower-quality cotton usually has to be spun into threads before it’s sturdy enough to use. Zero twist weaves utilize stronger fibers that are unspun. The overall weave is therefore less dense and the towels lighter and fluffier. They’re also usually more absorbent, though fibers may fall out easier.
※2 ループパイル: loop pile
※3 シャーリング: shearing
※4 無撚糸: zero twist
For a Quick-Drying Towel: Look for Gauze or a Waffle Weave
If you need a light, fast-drying towel to stuff in a bag or something, consider gauze※5 or a waffle weave※6.
Gauze is thin and breathable, but the weave is loose and can feel rough. Waffle towels also have no terry loops; instead, they feature bumps and grooves that facilitate airflow, which helps the fabric dry off quickly.
※5 ガーゼ: gauze
※6 ワッフル: waffle
For a Long-Lasting Towel: Go Hotel Style
Hotel style towels are thick; they feature a sturdy threads gathered in a tight weave.
Just FYI: hotel style towels may sound like they’d be plush, feel luxurious, and cost a fortune, but this isn’t necessarily the case. For a towel to be designated hotel style, it just needs to be substantial enough to withstand numerous washings without fraying or fading in color.
③ Measurements of Weight and Thickness
In Japan, the unit for towel thickness/weight is the monme (匁). The higher the monme, the thicker the towel. If you like them thicker, look for a towel that’s around 800 – 1200 匁.
Not all brands use monme, however. If that’s the case, see if you can determine the towel’s weight in grams. Usually, 250 – 400 g equates to 800 – 1200 匁.
Generally speaking, the thicker the towel, the more absorbent it’ll be (though, as we discussed earlier, absorbency is also swayed by cotton type and weave). Thicker towels also tend to be sturdier and more durable.
④ The Difficulties of Finding a Towel that is Both Soft and Absorbent
Soft, light towels are made up of thin fibers with plenty of air in between them, allowing for that fluffy feel. However, absorbent towels are usually woven from thick threads, which are densely packed together. So most absorbent towels end up feel sturdy but stiff.
Of course, this formula can be tweaked by changing up the cottons used or switching out one kind of manufacturing process for another. But it’s best to figure out your priorities. If all you’re planning to do is towel yourself off after a shower, for example, you probably aren’t going to need something to guzzles water and can afford a bit of pampering.
⑤ Sizes that are Comfortable and Convenient
The average towel size in Japan is about 70 x 140 cm (27.5 x 59 in). If a woman 160 cm (5’2″) tall were to wrap it around her body, it’d reach right above her knees.
If you need something more compact for the kids or overnight bags, then something between 50 x 100 cm and 60 x 120 will do. If you’re looking for something more like a beach towel, then you want a larger towel around 80 x 150 cm.
It might also be worth taking the size of your washing machine into account, especially if you don’t like having multiple loads. Smaller capacities (3 -4 kg) may call for compact towels, whereas larger capacity machines (7 kg and above) can handle any towel you throw at it.
Three Tips to Keep Your Towel Soft and Fluffy
The reason your towel feels stiff after coming out of the wash is because the pile–that is, the loops are lying flat. You want to do everything you can to protect those loops and make sure there’s enough air between them. Specifically, you can take the following three steps.
How to Keep Your Towels Soft and Fluffy
- Don’t overload your washing machine, and put the towel in a protective net.
- Use as much water when washing as possible.
- Before air drying your towel, give it 20 good shakes to get some air circulating through the pile.
We don’t recommend using softener. That’ll leave residue on the fibers of your towel, making them less absorbent.
Looking for More Bathroom Goods? Consider These
Because you deserve some pampering.
We rounded up members from our editing department, purchased the 34 most popular Japanese bath towels, and tested them all.
You don’t need more stress after a long day at class or at work, so it’s that much more important to pick a towel that works and feels good. We hope that out of all the towels we collected–ranging from half water-repellent to super absorbent, starchy to fluffy as a cloud–you find at least one perfect companion.
Original by Haruka Toda; Translation by Jasmine Li
For many people with longer hair, hair washing can be a bit of an ordeal. The actual shampoo and conditioning is normally all right, but it’s the drying process that’ll really get you. Depending on your hair length and texture, air drying can take several hours, and even blow drying can take long enough to tire out your arms. Hair drying towels can help to cut drying time in more than half. Made from soft, absorbent, non-abrasive materials, a good hair drying towel can make all the difference. In this guide, we’ll go over the factors to consider when looking for the right hair drying towel for you. At the end, we also have a list of our 10 favorites to help you get started. How to Choose a Hair Drying Towel – Buying Guide The most important thing to consider when weighing your options is your own hair type. So keep that in mind when looking into the different factors as well as when reading reviews. Material Determines Absorbency and Frizz Control There are two main types of materials
Having a period can be pretty infuriating. On top of the cramps and mood swings, it’s frustrating to know that you spend so much money on chemical-laden pads every month only for it to go straight into a landfill. Luckily, there’s been a resurgence in reusable pads that are better for you, your wallet, and the environment. But just like disposable pads, there are dozens of brands of reusable pads, and it can be hard to figure out what will work for you. In this guide, we’ll go over the different factors to look at when making your choice. At the end, we’ve also got a list of our 10 favorites to help you get started. How to Choose a Reusable Pad – Buying Guide Picking a reusable pad is, by nature, a very personal decision. So don’t forget to keep your individual needs in mind when looking at the options (even though there are a lot of good-looking brands that might distract you!). Pick Materials Based on Where They Are in the Pad Different fibers have different qualities, and to ensure
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best makeup remover wipes (commonly known in Japan as cleansing sheets). We then chose the 17 most popular products and tested them for the following: Cleansing Power Hydration (that is, how hydrated your skin is after cleansing) Ingredients We looked at items you can buy in bulk and ones that were individually packaged. We looked at effective options and options suitable for sensitive skin. We then compiled our findings into a definitive list of the best Japanese makeup remover wipes to buy online and in drugstores. Top 17 Best Japanese Makeup Remover Wipes to Buy Online We used them on liquid foundations and waterproof items. We checked if they were drying. We made sure their ingredients were safe for sensitive skin. Then, based on how they performed on our tests, we ranked the top 17 makeup remover wipes available online. ※Japanese prices for the products are given; they’ve merely been
Everyone uses towels, right? So we all need a way to keep our towels dry. But if you’re like most people, you don’t exactly want to just hang your towel over the tub; you need a towel rack. It’s efficient in drying your towels and helps keep bacteria from building up. Not to mention, it gives your bathroom a little style, and who doesn’t want that? Towel racks come in all shapes and sizes and are made from different materials; some for practicality, some for style, and some for both. In this guide, we’re going to walk you through the different options so you can find the right towel rack for you. And to give you a jump start, we’ll include our favorites at the end. How to Choose a Towel Rack – Buying Guide If you’re simple and practical, then the decision might be easy for you. But believe it or not, there are a lot of considerations to make when deciding on a towel rack, so let’s look at them together. Do You Want Durability or Style? Choose a Material Based on Your Priorities Like mo
To some, the thought of using a handkerchief seems outdated and even kind of gross. But with the recent rise in eco-consciousness, handkerchiefs seem to be making a comeback. Better for the environment, better for your wallet, and with a wide variety of styling colors and designs, it’s hard to argue against them. But the whole point of owning a handkerchief is to always have it on you so that you’re not reaching for a disposable option. Which means it’s important that you have one you actually want to use. This guide will help you choose the handkerchief that best fits your needs. At the end, we’ve also got a list of our 10 favorites to help you get started on your search. How to Choose a Handkerchief – Buying Guide The best handkerchief is pretty much an extension of your body. That being said, you’re going to want to pick out the right one. Pick a Material Based on Your Needs When picking out a handkerchief, perhaps the most important thing is getting the material right. Be sure to t
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best facial cleansing milk. We then chose the 15 most popular products and tested them for the following: Cleansing Power Hydration (that is, how hydrated your skin is after cleansing) Ingredients We talked to a specialist who used to work in cosmetics R&D about options for sensitive and dry skin. We looked for products that worked on waterproof makeup. What we ended up with was a definitive list of and buying guide about the best Japanese cleansing milks available online and in drugstores. Top 15 Best Japanese Cleansing Milks to Buy Online We tried them out on makeup. We measured moisture levels in our skin to make sure they weren’t drying. We consulted a skincare specialist about fail-proof ingredients. Based on how they performed on these tests, we ranked the top 15 Japanese cleansing milks available online. ※Japanese prices for the products are given; they’ve merely been converted
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing water (also known as micellar water). We then chose the 21 most popular products and tested them for the following: Cleansing Power Hydration (that is, how hydrated your skin is after cleansing) Ingredients We made sure to take into consideration skincare benefits–exfoliation and brightening, for instance–and also talked to a cosmetic R&D specialist about options for folks with sensitive skin. What we ended up with was a definitive list of and buying guide about the best Japanese cleansing waters available online (and in drugstores). Top 21 Best Japanese Cleansing Waters to Buy Online 2019 We tried the cleansers out on swaths of makeup. We measured moisture levels. We asked an expert in cosmetic ingredients to pick out options for sensitive skin. And based on how they performed on these tests, we ranked the top 21 Japanese cleansing waters available online. ※Japanese p
During a woman’s lifetime, she can use upwards of 10,000 period-related products. And with the vast majority of these products full of synthetic chemicals, dyes, fragrances, and irritants, that can mean a lot of unwanted exposure to some pretty nasty stuff. It’s not something that most people think about, but thankfully it’s becoming more common knowledge, and companies are stepping up to the plate with organic options. But as menstruation can be such a unique experience to each of us, it can be hard to figure out which products to choose. Not to worry, that’s what this guide is for! We’ll take you through the different things you should look for when deciding on an organic pad or tampon. If you’re still at a loss at the end, we’ve also got a list of our 10 favorite products–5 pads and 5 tampons. Should I Get a Pad or a Tampon? What is Each Good For? Whether you’re new to the menstruation game or you’re looking to shake up your routine, here’s a quick rundown on the pros and cons for
For a lot of people, their travel bag of choice is a backpack. But let’s be honest, they’re not the best for some situations. They can be hard to get things from, not always the most professional looking, and sometimes even unsafe since you can’t see what’s going on behind your back. In reality, messenger bags can often be much more practical for travel. Messenger bags are easy to find, but not all of them are cut out for travel. In this guide, we’ll talk about the different factors you should consider when deciding which messenger bag to use while traveling. At the end, we also have a list of our 10 favorites to help you get started on your search. How to Choose a Travel Messenger Bag – Buying Guide When it comes to deciding on a bag, the most important factor is your own needs. So before thinking about the bag, consider where you tend to travel, how much walking you do, and how much stuff you like to have on hand. When Deciding on Size, Consider Air Travel Restrictions and Daily Conv
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best eye makeup removers. We then chose the 16 most popular products and tested them for the following: Cleansing Power Hydration (that is, how hydrated your skin is after cleansing) Ingredients We consulted a specialist who used to work in cosmetics R&D about options suitable for dry and sensitive skin. We also tested the products on waterproof mascara and made sure they worked on eyelash extensions. What we ended up with was a definitive list of and buying guide about the best Japanese eye makeup removers available online and in drugstores. Top 12 Best Japanese Eye Makeup Removers to Buy Online We used them on false lashes slathered with mascara. We analyzed moisture levels in skin after cleansing. We had a researcher identify options for sensitive skin. Based on how they performed on these tests, we ranked the top 12 Japanese eye makeup removers available online. ※Japanese prices for