• Top 34 Best Japanese Bath Towels to Buy Online 2020 - Tried and True! 1
  • Top 34 Best Japanese Bath Towels to Buy Online 2020 - Tried and True! 2
  • Top 34 Best Japanese Bath Towels to Buy Online 2020 - Tried and True! 3
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Top 34 Best Japanese Bath Towels to Buy Online 2020 - Tried and True!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Yahoo Shopping) for the best bath towels. We then chose the 34 most popular products and tested them for the following:

1. Texture
2. Absorbency

We’ve gathered brands you’ll recognize (Nitori, MUJI) and those you won’t. We’ve got microfiber products, cotton products, organic and zero twist products. We bundled all these options together and ended up with a list of the best Japanese bath towels available online and in department stores.
  • Last updated: 10-25-2019
  • 1,782 views
Table of Contents

Top 34 Best Japanese Bath Towels to Buy Online

We pet and nuzzled the towels. We cut them up and measured how much water they absorbed. And based on how they performed on these tests, we ranked the top 34 Japanese bath towels available online.
※While many of these towels were made in Japan and all were produced by Japanese companies, some had their cotton sourced or were manufactured in other countries.
※Japanese prices for the products are given; they’ve merely been converted into USD for easy viewing.

1. Nitori Zero Twist Bath Towel (Bacteria and Odor Resistant)

$10.56

Japaneseニトリ 抗菌防臭加工 無撚糸バスタオル(BDマロック)
Material100% Cotton
Made inJapan
FeaturesZero Twist Weave
Size29.5 x 59.1 inches
Weight15.9 oz
Texture4.0
Absorbency4.0
Overall Score5.0
JapaneseUCHINO バスタオル とってもよく吸う「ごくふわ」
Material100% Cotton
Made inThai
FeaturesExtra Long Staple, Combed Cotton; Zero Twist Weave
Size25.6 x 51.2 inches
Weight11.6 oz
Texture4.0
Absorbency3.0
Overall Score4.0
Japanese白雲ギフト バスタオル
Material100% Cotton
Made inJapan, Imabari
Features
Size23.6 x 47.2 inches
Weight6.9 oz
Texture5.0
Absorbency2.0
Overall Score4.0

4. AEON STYLE HOME COORDY Soft Bath Towel

$9.78

Japaneseイオンスタイルホーム HOME COORDY やわらかバスタオル
Material100% Cotton
Made inVietnam
FeaturesLoose Twist Weave
Size23.6 x 47.2 inches
Weight9.2 oz
Texture3.0
Absorbency5.0
Overall Score4.0

5. 7-11 Super Soft Hotel Bath Towels

$9.24

Japaneseセブンイレブン 極ふわホテル仕様のバスタオル
MaterialCotton
Made inEgypt
Features
Size23.6 x 47.2 inches
Weight10.2 oz
Texture3.0
Absorbency5.0
Overall Score4.0

6. Nitori Bath Towel (Fukkura)

$13.78

Japaneseニトリ バスタオル (フックラ)
Material100% Cotton
Made inJapan
Features
Size23.6 x 47.2 inches
Weight11.3 oz
Texture4.0
Absorbency3.0
Overall Score4.0
Japaneseタオルショップ ブルーム 今治 レオン バスタオル
Material100% Cotton
Made inJapan, Imabari
FeaturesSan Joaquin Cotton
Size25.6 x 52.4 inches
Weight13.6 oz
Texture2.0
Absorbency5.0
Overall Score4.0

8. Sodateru Towel Feel

$47.93

Japanese育てるタオル feel バス
Material100% Cotton
Made in
Features
Size23.6 x 47.2 inches
Weight9 oz
Texture4.0
Absorbency2.0
Overall Score4.0

9. Hotman One-Second Towel (Colored Bath Towel)

$37.95

Japaneseホットマン 1秒タオル カラー バスタオル
Material100% Cotton
Made in
Features
Size25.6 x 53.9 inches
Weight11.6 oz
Texture3.0
Absorbency4.0
Overall Score3.0
Japaneseタオルショップ ブルーム 今治 チュラルボーダー
Material100% Cotton
Made inJapan, Imabari
Features
Size24.4 x 47.2 inches
Weight8.8 oz
Texture1.0
Absorbency5.0
Overall Score3.0

11. Air Kaol Organic Daddy-Boy Bath Towel

$17.97

Japaneseエアーかおる オーガニック ダディボーイ バスタオル
MaterialOrganic Cotton
Made inJapan
Features
Size23.6 x 47.2 inches
Weight9.2 oz
Texture4.0
Absorbency3.0
Overall Score3.0

12. AEON STYLE HOME COORDY Organic Cotton Blend Bath Towel

$7.97

Japaneseイオンスタイルホーム HOME COORDY オーガニックコットン混 バスタオル
Material80% Cotton; 20% Polyester
Made inIndia
Features
Size23.6 x 47.2 inches
Weight11.3 oz
Texture4.0
Absorbency2.0
Overall Score3.0
Japaneseヒオリエ 上質ホテルスタイルタオル バスタオル (クラッシー)
Material100% Cotton
Made inJapan
FeaturesExtra Long Staple
Size23.6 x 51.2 inches
Weight13.4 oz
Texture4.0
Absorbency2.0
Overall Score3.0

14. CB Japan carari Bath Towel

$7.92

Japaneseシービージャパン カラリ バスタオル
MaterialPolyester, Nylon
Made inChina
Features
Size23.6 x 47.2 inches
Weight6.2 oz
Texture4.0
Absorbency2.0
Overall Score3.0

15. 7-11 Seven Premium x Hotman One-Second Towel

$23.08

Japaneseセブンイレブン×ホットマン 1秒タオル
Material100% Cotton
Made in
Features
Size23.6 x 47.2 inches
Weight9.3 oz
Texture3.0
Absorbency3.0
Overall Score3.0

16. Sogo & Seibu Soft Zero Twist Bath Towel

$18.94

Japaneseそごう・西武 ふんわり無撚糸
Material100% Cotton
Made in
FeaturesZero Twist Weave
Size23.6 x 47.2 inches
Weight7.8 oz
Texture3.0
Absorbency3.0
Overall Score3.0

17. MUJI Organic Cotton Blend Bath Towel

$26.00

Japanese無印良品 オーガニックコットン混しなやかバスタオル・中厚手
Material100% Cotton
Made inVietnam
Features
Size27.6 x 55.1 inches
Weight12.5 oz
Texture3.0
Absorbency3.0
Overall Score3.0

18. CAINZ Dense and Sturdy Bath Towel (Absorbent)

$11.82

Japaneseカインズ 高吸水 高密度しっかりバスタオル
Material100% Cotton
Made inVietnam
Features
Size23.6 x 47.2 inches
Weight14.8 oz
Texture2.0
Absorbency4.0
Overall Score3.0

19. Daiso Bath Towel Cotton 100%

$1.99

Japaneseダイソーバスタオル COTTON100%
Material100% Cotton
Made inChina
Features
Size23.6 x 43.3 inches
Weight4.9 oz
Texture2.0
Absorbency4.0
Overall Score3.0

20. hiorie Imabari Towel mist

$25.88

Japaneseヒオリエ 今治タオル ミスト
Material100% Cotton
Made inJapan (Imabari)
FeaturesSuperfine Yarn
Size24.4 x 47.2 inches
Weight6.7 oz
Texture2.0
Absorbency4.0
Overall Score3.0

21. SUNTÃNO Japan Waffle Bath Towel

$27.95

Japaneseメゾンドサンホーキン ワッフルバスタオル
Material100% Cotton
Made in
Features
Size27.6 x 53.1 inches
Weight13.1 oz
Texture2.0
Absorbency4.0
Overall Score2.0
JapaneseTRANPARAN 今治 ライフタオル バスタオル
Material100% Cotton
Made inJapan (Imabari)
Features
Size21.3 x 48.8 inches
Weight8.1 oz
Texture2.0
Absorbency3.0
Overall Score2.0

23. Nitori Bath Towel (Fukkura LGY)

$13.77

Japaneseニトリ 洗っても ふっくら バスタオル (フックラ LGY)
MaterialCotton
Made in
Features
Size23.6 x 47.2 inches
Weight10.2 oz
Texture4.0
Absorbency1.0
Overall Score3.0

24. CAINZ Bath Towel

$4.60

Japaneseカインズ バスタオル
Material100% Cotton
Made inVietnam
Features
Size23.6 x 47.2 inches
Weight8.3 oz
Texture3.0
Absorbency2.0
Overall Score2.0

25. Sogo & Seibu Rich Twist Bath Towel

$27.95

Japaneseそごう・西武 リッチツイストバスタオル
Material100% Cotton
Made in
Features
Size23.6 x 47.2 inches
Weight12.2 oz
Texture2.0
Absorbency4.0
Overall Score3.0

26. Seven Premium Bath Towel (Funwari Tsutsumikomu, Plain)

$11.09

Japaneseセブンプレミアム ふんわりつつみこむバスタオル 無地
Material100% Cotton
Made inVietnam
FeaturesExtra Long Staple Egyptian Cotton
Size23.6 x 47.2 inches
Weight11.3 oz
Texture3.0
Absorbency1.0
Overall Score2.0

27. CB Japan cararikuo Bath Towel

$14.97

Japaneseシービージャパン カラリクオ バスタオル
Material80% Polyester, 20% Nylon
Made inChina
Features
Size23.6 x 47.2 inches
Weight9.5 oz
Texture3.0
Absorbency1.0
Overall Score2.0
Japaneseヒオリエ ホテルスタイルタオル
Material100% Cotton
Made inJapan
Features
Size23.6 x 51.2 inches
Weight13.1 oz
Texture2.0
Absorbency2.0
Overall Score2.0
Japaneseヒオリエ デイリータオル
Material100% Cotton
Made inJapan
Features
Size23.2 x 47.2 inches
Weight10.9 oz
Texture2.0
Absorbency2.0
Overall Score2.0
Japaneseタオルショップブルーム ホテルタイプ グレース バスタオル
Material100% Cotton
Made inJapan
Features
Size23.6 x 50.1 inches
Weight12.7 oz
Texture2.0
Absorbency2.0
Overall Score2.0
Japaneseヒオリエ ナチュラルガーゼタオル
Material100% Cotton
Made inJapan
FeaturesGauze
Size24.8 x 48.8 inches
Weight9.2 oz
Texture2.0
Absorbency1.0
Overall Score1.0

32. Tokyu Hands Aomori Hiba Antimicrobial Bath Towel

$9.98

Japanese東急ハンズ 青森ヒバ抗菌 バスタオル
Material100% Cotton
Made inJapan
Features
Size23.6 x 47.2 inches
Weight8.8 oz
Texture1.0
Absorbency2.0
Overall Score1.0

33. kontex MOKU Bath Towel

$17.95

Japaneseコンテックス MOKU バスタオル
Material100% Cotton
Made in
Features
Size23.6 x 47.2 inches
Weight3.4 oz
Texture1.0
Absorbency2.0
Overall Score1.0
Japanese株式会社ホウエイ 8年タオル バスタオル
Material100% Cotton
Made inVietnam
Features
Size25.6 x 53.1 inches
Weight11.1 oz
Texture1.0
Absorbency2.0
Overall Score1.0

How We Tested Our Products

We determined the best towels needed to feel soft to the touch, no matter how many times they’ve been tossed in the washing machine. They also needed to be absorbent.
This is how we tested for those factors.

Test ①: Texture

Test ①: Texture
We wanted to know how the towels would feel after they’d been washed, so we threw each into a washing machine for two cycles. We then touched the towels in every which way–prodding, pushing, rubbing, petting, dabbing–from every angle, and graded each texture on a five-step scale.
Extra long staple cottons–where a single fiber or “staple” is very long–make for softer towels. Egyptian and supima cottons typically have long fibers, though there are grades and varieties even within these categories. You can also look for combed cotton, which has had debris and shorter staples combed out of it. This treatment results in softer and silkier threads and fluffier towels.

Test ②: Absorbency

Test ②: Absorbency
We cut the bath towels into strips 200 mm long and 25 mm wide. We then dipped the bottom 20 mm of each strip into water, which we had dyed blue with food coloring, and left them all to soak. After 10 minutes, we measured how far up the water had traveled. The larger the blue area, the more absorbent the towel and the higher the score.
We found that towels with thicker threads densely packed together–ones that felt sturdier–were the most absorbent.

Tips on How to Choose a Japanese Bath Towel – Buying Guide

Here are five big things to look out for.

① The Feel and Characteristics of Common Materials

Bath towels are usually made out of cotton or microfiber.

For a Well-Balanced Towel: Cotton Has Everything from Absorbency to Softness

For a Well-Balanced Towel: Cotton Has Everything from Absorbency to Softness
Cotton is soft, absorbent, and durable. And while cotton towels can take time to dry, especially if they’re thick, companies have found ways to get around this with innovative weaves and technologies.
However, there are various types of cotton and they’re not all made equal. If you want them soft and fluffy, find out what kind of cotton was used, how long the fibers are (that is, whether they’re short or long staple, long staple being the softer and better choice), or at least where it was manufactured.
The following are cottons prized for their texture and quality.
High-Quality Cottons

  • シーアイランドコットン: Sea Island cotton

  • エジプト超長綿のギザ綿: Egyptian, especially extra long staple Giza cotton

  • インド超長綿: Extra long staple Indian cotton

  • 新疆綿の超長綿: Extra long staple Xinjiang Cotton

  • スーピマコットン: Supima Cotton

For a Time-Saving Towel: Microfiber Absorbs Quickly and Dries Quickly

For a Time-Saving Towel: Microfiber Absorbs Quickly and Dries Quickly
Microfiber※1 cloths are light and feel smooth and soft. They dry quickly and, when well made, soak up amazing amounts of water. They’re usually spun from synthetic polymers like polyester and nylon and have fibers of exceeding fineness, due to how they’re manufactured. These tiny fibers are what make microfiber so effective at picking up debris.
However–and you wouldn’t be able to tell by just looking at the cloth–each individual fiber is extremely sharp. If you were to scrub to hard with it, you’d damage your skin in the long run. You don’t want to use it if you’re sensitive and prone to irritation. Microfiber towels are also not very durable because the fine threads trap and retain bacteria.
※1 マイクロファイバー: microfiber

② Different Weaves and Their Merits

The way cotton threads are brought together can enhance or even change their characteristics.

For a Softer Towel: Try Loop Pile, Zero Twist, or Sheared Cotton

For a Softer Towel: Try Loop Pile, Zero Twist, or Sheared Cotton
The following production methods will result in softer cotton.

  • Loop Pile※2: The surface of the fabric is made of uncut loops of yarn. By adjusting the length of the loops or the angles at which they stand, manufacturers can alter the texture of the towel.

  • Shearing※3: By cutting off the tops of cotton terry loops, manufacturers can ensure that the surfaces of their towels are smooth and even. This also allows each strand of cotton to bloom into finer fibers, resulting in a softer texture.

  • Zero Twist※4: Lower-quality cotton usually has to be spun into threads before it’s sturdy enough to use. Zero twist weaves utilize stronger fibers that are unspun. The overall weave is therefore less dense and the towels lighter and fluffier. They’re also usually more absorbent, though fibers may fall out easier.

※2 ループパイル: loop pile
※3 シャーリング: shearing
※4 無撚糸: zero twist

For a Quick-Drying Towel: Look for Gauze or a Waffle Weave

For a Quick-Drying Towel: Look for Gauze or a Waffle Weave
If you need a light, fast-drying towel to stuff in a bag or something, consider gauze※5 or a waffle weave※6.
Gauze is thin and breathable, but the weave is loose and can feel rough. Waffle towels also have no terry loops; instead, they feature bumps and grooves that facilitate airflow, which helps the fabric dry off quickly.
※5 ガーゼ: gauze
※6 ワッフル: waffle

For a Long-Lasting Towel: Go Hotel Style

For a Long-Lasting Towel: Go Hotel Style
Hotel style towels are thick; they feature a sturdy threads gathered in a tight weave.
Just FYI: hotel style towels may sound like they’d be plush, feel luxurious, and cost a fortune, but this isn’t necessarily the case. For a towel to be designated hotel style, it just needs to be substantial enough to withstand numerous washings without fraying or fading in color.

③ Measurements of Weight and Thickness

③ Measurements of Weight and Thickness
In Japan, the unit for towel thickness/weight is the monme (匁). The higher the monme, the thicker the towel. If you like them thicker, look for a towel that’s around 800 – 1200 匁.
Not all brands use monme, however. If that’s the case, see if you can determine the towel’s weight in ounces. Usually, 8.8 – 14.1 ounces equates to 800 – 1200 匁.
Generally speaking, the thicker the towel, the more absorbent it’ll be (though, as we discussed earlier, absorbency is also swayed by cotton type and weave). Thicker towels also tend to be sturdier and more durable.

④ The Difficulties of Finding a Towel that is Both Soft and Absorbent

④ The Difficulties of Finding a Towel that is Both Soft and Absorbent
Soft, light towels are made up of thin fibers with plenty of air in between them, allowing for that fluffy feel. However, absorbent towels are usually woven from thick threads, which are densely packed together. So most absorbent towels end up feel sturdy but stiff.
Of course, this formula can be tweaked by changing up the cottons used or switching out one kind of manufacturing process for another. But it’s best to figure out your priorities. If all you’re planning to do is towel yourself off after a shower, for example, you probably aren’t going to need something to guzzles water and can afford a bit of pampering.

⑤ Sizes that are Comfortable and Convenient

⑤ Sizes that are Comfortable and Convenient
The average towel size in Japan is about 27.5 x 59 inches (70 x 140 cm). If a woman 5 feet 2 inches tall were to wrap it around her body, it’d reach right above her knees.
If you need something more compact for the kids or overnight bags, then something between 19.7 x 39.4 inches (50 x 100 cm) and 23.6 x 47.2 inches (60 x 120 cm) will do. If you’re looking for something more like a beach towel, then you want a larger towel around 31.5 x 59.1 inches (80 x 150 cm).
It might also be worth taking the size of your washing machine into account, especially if you don’t like having multiple loads. Regular capacities (12-16 lbs) may call for compact towels, whereas larger capacity machines (20 lbs and above) can handle any towel you throw at it.

Three Tips to Keep Your Towel Soft and Fluffy

Three Tips to Keep Your Towel Soft and Fluffy
The reason your towel feels stiff after coming out of the wash is because the pile–that is, the loops are lying flat. You want to do everything you can to protect those loops and make sure there’s enough air between them. Specifically, you can take the following three steps.
How to Keep Your Towels Soft and Fluffy

  1. Don’t overload your washing machine, and put the towel in a protective net.

  2. Use as much water when washing as possible.

  3. Before air drying your towel, give it 20 good shakes to get some air circulating through the pile.

We don’t recommend using softener. That’ll leave residue on the fibers of your towel, making them less absorbent.

Looking for More Bathroom Goods? Consider These

Looking for More Bathroom Goods? Consider These
Because you deserve some pampering.

Summary

We rounded up members from our editing department, purchased the 34 most popular Japanese bath towels, and tested them all.
You don’t need more stress after a long day at class or at work, so it’s that much more important to pick a towel that works and feels good. We hope that out of all the towels we collected–ranging from half water-repellent to super absorbent, starchy to fluffy as a cloud–you find at least one perfect companion.
Original by Haruka Toda; Translation by Jasmine Li

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