Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2019 – Tried and True!

Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2019 - Tried and True!

We can think of two reasons you’re looking for Japanese hair products. Number one, you’re hopelessly enamored with all things J-beauty (we don’t blame you). Or number two, you have Asian hair. And the thing about thick, black Asian hair is if you want to dye it anything other than fifty shades of brown, you’ve got to bleach it. And when it comes to Asian hair, you can’t beat Asian products.

But there’s a lot out there, and you have questions. (Will it work? Will it damage my hair?) So this time around, we ordered the 10 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and compared the following:

1. Power (How Much Color It Removed)
2. Gentleness (How Little It Damaged Hair)

This is how we tested and found the most exceptional Japanese hair bleach. At the very end of the article, we’ve also got a few smaller products lined up for those seeking only to bleach sections of their hair (to cover up roots and so on).

Table of Contents

What Exactly is Hair Bleach?

What Exactly is Hair Bleach?

When you bleach your hair, you’re draining it of melanin. Most bleach is alkaline. When a highly alkaline substance comes into contact with hair, it forces the shaft to expand, opening up the cuticle. This then gives hydrogen peroxide room to travel into the shaft, breaking down pigments and sapping color as it goes.

Of course, the lighter your hair is, the easier it is to dye. More colors show up, and they come out more vibrant.

On the other hand, because you’ve essentially just cracked your hair open by bleaching it, you’ve also done considerable damage. While you don’t need to worry about allergic reactions to any dyes (as bleach doesn’t contain colorants), it’s still strong enough to cause skin irritation and rashes.

How to Choose Japanese Hair Bleach – Buying Guide

We’ll get into how we tested and compared all the products, but before that, we want to introduce two things you should look out for when picking out Japanese hair bleach.

① Choose Between Different Types of Bleach for Different Effects

Japanese hair bleach can come as a cream※1, mist※2, or powder※3. They’ve all got things they’re better and worse at–let’s talk about them.

※1 クリーム: cream
※2 ミスト: mist
※3 パウダー: powder

Cream to Naturally Brighten a Whole Head of Hair

Cream to Naturally Brighten a Whole Head of Hair

Most of the hair bleach you’ll run into is going to be cream. It’s easy to use–all you have to do is mix (the creatively named) formula 1 and formula 2 and apply to your hair. You want cream if you’re looking to noticeably lighten your hair and expect results to be pretty uniform.

The thinner a cream is in texture, the easier it’ll be to bleach long, think hair. Some cream products will come in a bottle topped with a comb-shaped nozzle, so application becomes as simple as dragging a comb through your hair.

You may sometimes come across products that are made up of three parts: formula 1, formula 2, and bleach powder. Bleach powder is largely made up of persulfates–two examples are ammonium persulfate and potassium persulfate. These help along chemical reactions and serve to strip your hair of even more color.

Mist to Touch up Roots and Make Your Hair a Bit Brighter

Mist to Touch up Roots and Make Your Hair a Bit Brighter

You won’t need to mix anything if you get mist bleach–just spray and go.

It’s helpful for a couple of situations. One, when your roots are showing. As long as you haven’t colored the rest of your hair to a shocking platinum, if you spray on some bleach, concentrating it where your hair is darkest, you should be able to mask your roots.

Two, when you want to lighten your hair bit by bit. Maybe you’re worried about damage or you’re not sure how you’d look as a blonde. Mist is not as strong as other kinds of bleach, so it effects a more gradual change, serving brighten your hair rather than strip it of color. You’d need to use it quite a few times before it produced any obvious results.

Powder to Really Rid Your Hair of Color and Prep It for Dyeing

Powder to Really Rid Your Hair of Color and Prep It for Dyeing

Powdered bleach isn’t based on a strong ammonia solution like cream is; instead, you mix persulfates with a hydrogen peroxide solution and apply that. It’s more effective at lightening your hair than cream is. When mixed, powdered bleach can be quite thin as well; that means it’s easy to apply, but you have to take care not to get any in your eyes.

However, power always comes with a price. Because powdered bleach is so strong, it deals a lot of damage to both your hair and scalp. If you do decide to purchase powdered bleach, see if you can find one that includes moisturizing and restorative ingredients. It won’t prevent the damage, but it can ameliorate it.

Finally, not all powdered bleach works the same. Depending on the specific formulation, some lines and brands can be more effective than others. If you want a dramatic change, you should still take a look at reviews and determine how well a product is going to work before purchasing.

② Look for Included Treatment to Repair Some of the Damage

Look for Included Treatment to Repair Some of the Damage

Like we said, bleach forces the cuticles of your hair open and forcibly deprives them of melanin. That’s bound to hurt. It’s also why, after every bleaching session, you need to properly care for your hair with the help of a treatment.

Every home bleaching kit will differ in content, but try to get one that includes some kind of treatment or serum. Some even offer treatment that will last you a few uses, so check how much product you’re getting as well.

If you’ve set your sights on a kit that doesn’t provide anything in the way of care, then purchase something on your own–but do not just leave your hair as is and assume everything will work itself out.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them

Now to introduce the 10 most popular boxes of Japanese hair bleach that we ordered and the process by which we tested them.

{The Products We Tested}

  1. Y.S. Park Professional – White Bleach (ワイエス パーク プロフェッショナル|ホワイトブリーチ)
  2. manic panic – White Bomb High Bleach Set※ (マニックパニック|ホワイトボム ハイブリーチセット)
  3. Henkel Japan – Freshlight Mega Mega Bleach (ヘンケルジャパン|フレッシュライト メガメガブリーチ)
  4. Dariya – Palty Natural Bleach (ダリヤ|パルティ ナチュラルブリーチ)
  5. Dariya – Palty Mecha Flash Bleach (ダリヤ|パルティ メチャフラッシュブリーチ)
  6. hoyu – Beauteen Base Up Bleach (ホーユー|ビューティーン ベースアップブリーチ)
  7. mandom – Gatsby EX Hi-Bleach (マンダム|ギャツビー EXハイブリーチ)
  8. Dariya – Men’s Palty Energy Bleach EX (ダリヤ|メンズパルティ エナジーブリーチ EX)
  9. Royd – White High Bleach Powder (ロイド|ホワイトハイブリーチパウダー)
  10. Dariya – anna donna every Shiny Bleach (ダリヤ|アンナドンナ エブリ シャイニーブリーチ)

We then tested for each of the following things:

Test ①: Power (How Much Color It Removed)
Test ②: Gentleness (How Little It Damaged Hair)

※manic panic’s White Bomb is produced in Japan and is thus included on this list.

Test ①: Power (How Much Color It Removed)

Powder (How Much Color It Removed)

First, we looked at whitening power.

We followed all the instructions provided and bleached several samples of hair. We then ran the bleached samples through a machine that measures gloss. The more color a sample reflected, the “whiter” it was and the better we judged it to be bleached.

A side note: we left all the products in for the longest recommended time.

The Big Takeaway: Want Your Hair to Go White? Look for Potassium Persulfate, Ammonium Persulfate, and Others from the Persulfate Family

Want Your Hair to Go White? Look for Potassium Persulfate, Ammonium Persulfate, and Others from the Persulfate Family

Bleaches that didn’t contain any persulfates were notably weaker than those that did.

Our test results also suggest formulas that were one part persulfate salt and three parts hydrogen peroxide were most effective, depriving hair of the most color.

Generally, persulfates are listed in the ingredients list as bleach powder※4 and hydrogen peroxide solutions as OX water※5. If you want something that’s really going to lighten your hair, see if you can ascertain whether you have a 3:1 ratio of OX water and bleach powder.

※4 ブリーチパウダー: bleach powder
※5 OX(オキシ)ウォーター: OX water

Test ②: Gentleness (How Little It Damaged Hair)

Safety (How Little It Damaged Hair)

Next, we measured how much damage each box of bleach could do.

We attached a fine-toothed comb onto a machine that calculates pressure. We then ran it through our samples of dyed hair and measured how much friction was produced.

We determined that less friction meant smoother hair and smoother hair meant less damage–therefore, products that produced low values received higher scores on this particular test.

The Big Takeaway: Our Highest Ranking Product Contained Two Types of Paraffins

The Big Takeaway: Our Highest Ranking Product Contained Two Types of Paraffins

There was only one product that earned full points on this test, and it contained both liquid paraffin and liquid isoparaffin.

Liquid paraffin’s an emollient. It’s often used in hand creams and lotions, as it coats skin (and hair!), making it feel soft and helping it retain moisture. Liquid isoparaffin acts in much the same way, coating strands of hair, smoothing down texture and adding shine.

There are, of course, doubts as to how hydrating these ingredients are as they work by adding an oily surface over hair, rather than penetrating it with moisture. However, it did improve texture and shine, so if you’re really worried about damage, consider getting a bleach with paraffins, as well as purchasing a deep-moisturizing serum or treatment to use afterwards.

The Final Verdict: Top 10 Boxes of Japanese Bleach to Buy Online

Now to introduce the 10 best boxes of Japanese bleach available online. Keep in mind our overall scores are not a simple averaging out of each product’s test results; some tests were given more weight than others, which is reflected in our rankings.

※As for our pictures, the top half depicts an untreated hair sample and the bottom half depicts the same hair sample after bleaching.

10. Dariya – Palty Natural Bleach

Dariya – Palty Natural BleachDariya – Palty Natural Bleach

Visit Amazon for more details

Visit ebay for more details

Price: $20.40

If You Have Black Hair, the Most This Can Do is Take You to a Dark Brown… Think of It as Dye

This bleach contained zero powder. It was as gentle as bleach can be, but it also lacked the ability to brighten hair much–it’s near impossible to get any vivid colors to show up on this canvas. We suppose the product was aptly named though; get it if you’re hoping for nothing more than a natural brown.

Treatment Included? No Power 1.0
Gentleness 5.0 Overall Score 1.0

9. Royd – White High Bleach Powder

Royd – White High Bleach PowderRoyd – White High Bleach Powder

Visit Global Rakuten for more details

Price: $13.50

Average Whitening Power, but Does More Damage than It’s Worth

It won’t leave you as blonde as the woman on the package, but it did bring black hair to a bright brown–pretty average for a commercial hair bleach. However, we were taken aback by how much damage this dealt. It left hair feeling dry, coarse, and brittle.

Treatment Included? No Power 3.0
Gentleness 1.0 Overall Score 2.0

8. mandom – Gatsby EX Hi-Bleach

mandom – Gatsby EX Hi-Bleachmandom – Gatsby EX Hi-Bleach

Visit Amazon for more details

Visit Global Rakuten for more details

Visit Daibeauty for more details

Price: $5.67

Works Decently Well as Bleach, but is Rough on Hair

This produced noticeable results, although we were left with a bit more pigment than what the before-and-after images suggested. However, it also left hair feeling stiff and scratchy. Plus, it came with no treatment–you’ll have to purchase things separately so you can trim and apply masks and do everything you can to help your locks heal.

Treatment Included? No Power 3.0
Gentleness 1.0 Overall Score 2.0

7. Dariya – Men’s Palty Energy Bleach EX

Dariya – Men’s Palty Energy Bleach EXDariya – Men’s Palty Energy Bleach EX

Visit Global Rakuten for more details

Price: $5.17

Don’t Trust the Sample Images. Whitening Power is Average at Best

This was another supremely average bleach; the box itself promises straw-yellow hair, but that’s not going to happen. Nothing else stood out to us.

Treatment Included? No Power 3.0
Gentleness 3.0 Overall Score 3.0

6. Dariya – anna donna every Shiny Bleach

Dariya – anna donna every Shiny BleachDariya – anna donna every Shiny Bleach

Visit Amazon for more details

Visit Global Rakuten for more details

Price: $15.43

Average Bleaching Power, but at Least the Before and After Images are Accurate. You Also Get a Lot of Treatment

This bleach wasn’t particularly powerful, but the sample images were accurate, so at least you know exactly what to expect. It’s also committed to helping your hair repair; you get enough after-care product to treat semi-long hair thrice.

Treatment Included? Yes Power 3.0
Gentleness 3.0 Overall Score 3.0

5. Dariya – Palty Mecha Flash Bleach

Dariya – Palty Mecha Flash BleachDariya – Palty Mecha Flash Bleach

Visit Yamibuy for more details

Price: $9.20

Doesn’t Excel or Fall Behind–Just Some Normal Bleach

This is basically an upgraded version of the product that ranked in tenth, and it does include powdered bleach. It dealt more damage but was also more effective than Palty’s Natural Bleach, but it still didn’t give us a finish much brighter than average.

Treatment Included? No Power 3.0
Gentleness 3.0 Overall Score 3.0

4. Y.S. Park Professional – White Bleach

Y.S. Park Professional – White BleachY.S. Park Professional – White Bleach

Visit Global Rakuten for more details

Price: $13.50

Comes out a Little Darker than the Before-and-After Images, but Has a Uniform Finish

Whitening power was average. It gave us a color darker than the before-and-after images would suggest. However, it came out even, which resulted in a nicer finish. And after the bleaching was done, hair remained reasonably soft and touchable.

Y.S. Park also has a second product out, called White Bleach Double. It gives you enough bleach for two separate applications, so if you’re looking to go from black to blonde, then it’s worth checking out.

Just don’t get too excited and do two sittings in one day (it’ll cause a lot of damage). We recommend waiting at least 72 hours before commencing the second round of bleaching.

Treatment Included? No Power 3.0
Gentleness 3.0 Overall Score 3.0

3. Henkel Japan – Freshlight Mega Mega Bleach

Henkel Japan – Freshlight Mega Mega BleachHenkel Japan – Freshlight Mega Mega Bleach

Visit Global Rakuten for more details

Price: $4.66

Comes out to a Nice, Uniform Finish. Even the Ends of Hair aren’t Significantly Lighter

This didn’t lighten hair much more than your average hair bleach, but it came out as one uniform coat of color. Usually, the ends of your hair come out more yellow, but not with this dye.

The formula contained liquid paraffin, which improves the texture of hair. Our sample didn’t have any of the kinks or roughness typical of dyed locks. Treatment was also included, which will help your hair maintain its natural shine and silkiness.

Treatment Included? Yes Power 3.0
Gentleness 4.0 Overall Score 3.0

2. manic panic – White Bomb High Bleach Set

manic panic – White Bomb High Bleach Setmanic panic – White Bomb High Bleach Set

Visit Global Rakuten for more details

Price: $13.48

Bleaching Power that’s a Notch Above. More Damaging than We’d Like, However

Color wasn’t as bright as the box promised, but our bleached sample of hair was certainly lighter than the average competitor. The finish was also quite even.

We only wish it were a bit gentler. Hair didn’t turn out parched or stiff, but it did feel rougher to the touch, so make sure you help your locks repair with treatments and serums.

Treatment Included? No Power 4.0
Gentleness 2.0 Overall Score 3.0

1. hoyu – Beauteen Base Up Bleach

hoyu – Beauteen Base Up Bleachhoyu – Beauteen Base Up Bleach

Visit Amazon for more details

Price: $26.88

Almost Looks like You Double-Bleached Your Hair! Kit Also Helps You Contain the Aftermath

Granted, this bleach didn’t turn black hair platinum blonde. However, it did leave our sample an orangey-brown so bright that there wasn’t much difference between it (only bleached once) and other samples, which we’d double-bleached. The finish was also nice and even.

Despite its whitening power, we were also impressed that this kit took pains to help cut down on damage. It came with a pH controller meant to be used before coloring sessions; it helps protect hair and offset breakage, perfect if you’re prepping for a vibrant dye.

We left the bleach in for the maximum amount of time; if you want to go darker, you can adjust for color by simply washing out the product earlier. So you can use it to naturally brighten your hair as well–there’s hardly anything we wouldn’t recommend this bleach for.

Treatment Included? Yes Power 5.0
Gentleness 4.0 Overall Score 4.0

Extra, Extra! Smaller Packs of Bleach for Smaller Sections of Hair

Getting a big old box of bleach when you’re only looking to pick out a few highlights or go ombre might seem like a waste of money. Here are a few smaller options, presented in no particular order.

Henkel Japan – Freshlight Purin Kaisho Mist Bleach

Henkel Japan - Freshlight Purin Kaisho Mist Bleach

Visit Global Rakuten for more details

Price: $4.71

The Poster Child for Mist Bleach! Will Lighten Your Hair and Fix Your Roots

This product was released in 2003 to warm reception and has enjoyed continued popularity ever since. Even though it’s named “purin kaisho※6,” it also does a fairly good job of gradually brightening a whole head of hair. It smells sharp, like medicine, however, which may be too much for sensitive noses.

Type Mist Volume 150 ml

※6 プリン解消: read “purin kaisho,” this literally means “erase the purin/pudding.” If you’ve seen Japanese purin, you know it’s a light-colored custard dessert that darkens abruptly on top (thanks to the caramel sauce). Bleached hair with visible roots is often likened to it.

Dariya – Palty Mist Bleach

Dariya - Palty Mist Bleach

Visit Amazon for more details (Japan only)

Visit Rakuten for more details (Japan only)

Visit Yahoo Shopping for more details (Japan only)

Price: $6.37

Sweet and Sour Smell of Citrus. Formula Features Restorative Ingredients

Bleach often has a cold chemical or medicinal smell; in order to mask it, Palty’s mist bleach has been formulated with an almost lemony scent. It also includes three hair-healthy ingredients, including the ever popular camellia oil.

Type Mist Volume 150 ml

Jolen Japan – Jolen Creme Bleach

Jolen Japan - Jolen Creme Bleach

Visit Amazon for more details

Visit ebay for more details

Visit Ulta for more details

Price: $5.22

Jolen Japan – Jolen Creme Bleach

Jolen began in NYC, but it’s developed quite a following in Japan as well. It comes with a cream and a powder you mix together and apply. It’s formulated to be gentle, so many people even use it to bleach their eyebrows. You only get 28 g of product to begin with, and you can save any leftovers, so it’s perfect for those only looking to lighten small sections of hair.

Type Cream Volume 1.25 oz

How to Bleach Your Hair and Have It Look Good

How to Bleach Your Hair and Have It Look Good

There are a few things you can do to prevent uneven bleaching. First, you want your hair clean and dry. If there’s any residue, whether from water or styling products, it can get in the way of the bleach, leaving you with a splotchy finish.

Next, apply bleach first to hair on the back of your head and at the nape of your neck. Product applied to your bangs and hair that grows at your temples and around your face heats up quite quickly, thanks to your body temperature. If you start off with those sections, they may end up lighter than the rest of your hair.

And before you even start the bleaching process, make sure you’ve got enough bleach, especially if you have long or thick hair. Nothing ruins a finish more than running out of product, so as a precaution, we recommend preparing more boxes than you think you’ll need.

Pair It with a Dye!

You can of course leave bleached hair as is, but it’s always fun to dye it and play around with your look. After all, bleached hair is the best canvas for poppy, vibrant colors.

We also purchased and tried out some of the most popular hair dyes here in Japan. Check out the article below.

Summary

We rounded up members of our editing department, purchased the 10 top-selling boxes of Japanese hair bleach, and tested them all.

We all assumed that all bleach would be damaging to hair, no matter what the brand. This held true, but we were pleasantly surprised at how some products were better at preserving texture, leaving hair reasonably soft and shiny.

If you mean to color naturally dark hair, you pretty much can’t get around using bleach. So at the very least, take some time out of your day and find a product that will give you just the finish you’re looking for.

Original by Kano Ichiyama; Translation by Jasmine Li 

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    Sorry, but What’s BB Cream Again? In J

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    Foundation is so yesterday. Nowadays, in Asian beauty, all you hear about is alphabet cream: AA, BB, CC, DD, so on and so forth. CC cream is more a skincare product than a cosmetic; it usually functions as a color corrector and primer, though its properties can differ by brand. Depending on who’s making it, CC cream can be all sorts of shades and do all sorts of things. So which products are actually loved in Japan and which are dupes? To answer that question, we ordered the 14 most popular Japanese CC creams from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following: Finish Ease of Application This is how we tested and found the most exceptional Japanese CC creams. Introducing the Experts Who Lent Us Their Knowledge This time around,  we borrowed the expertise of hair and makeup artists Rika Fujiwara and Mutsuki, as well as the former fashion retailer and Instagrammer Chie Kato. [expertprofi