•  10 Best Tried and True Japanese Hair Bleach in 2022 (Hair and Makeup Artist-Reviewed) 1
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10 Best Tried and True Japanese Hair Bleach in 2022 (Hair and Makeup Artist-Reviewed)

Dark Asian hair needs to be bleached to dye it any other color other than brown. And when it comes to Asian hair, you can’t beat Asian products, which is why Japanese bleaches are particularly effective, especially since Asian hair is thicker than other ethnicities. While formulated primarily for Japanese users, they place minimal stress on hair and can also be used with other hair types, and often come packaged with hair care products to treat your hair after bleaching.


However, there are a lot of choices out there, and they all work to varying degrees. That's why we ordered the 11 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and tested them all.

We tested each product for the following:

  1. Power (How Much Color It Removed)
  2. Gentleness (How Little It Damaged Hair)

Then, based on our tests, we ranked the 10 best Japanese hair bleaches in 2022. We also put together a buying guide to help you choose the best Japanese hair bleach for you. Keep on reading to find out more!

Featured in this article

Miyuki Okishima
mybest US Editors
  • Last updated: 08-19-2022
Table of Contents

What Makes Japanese Hair Bleach Different?

What Makes Japanese Hair Bleach Different?
When you bleach your hair, you’re draining it of melanin. Most bleach is alkaline. When a highly alkaline substance comes into contact with hair, it forces the shaft to expand, opening up the cuticle. This then gives hydrogen peroxide room to travel into the shaft, breaking down pigments and sapping color as it goes.

Japanese hair bleaches are formulated with the intent of being used primarily on dark, thick, Asian hair. On average, Asian hair is typically thicker than Caucasian or African hair in terms of diameter, as well as has a thicker layer of cuticles, requiring stronger bleaches to penetrate the cuticles. If you've ever found western brands of hair bleach to be too weak, requiring several coats of bleach to get the lightness you desire, then Japanese hair bleach may do the trick.


Japanese hair bleach manufacturers often formulate their products with ingredients that help minimize damage or even nourish your hair. These boxes of Japanese hair bleach can even come packaged with hair treatment products intended for use after you bleach your hair, so there's no need to go out and get some if you don't have any!

How to Choose Japanese Hair Bleach – Buying Guide

Here, we want to introduce two things you should look out for when picking out Japanese hair bleach.

Choose Between Different Types of Bleach for Different Effects

Japanese hair bleach can come as a cream, mist, or powder. They’ve all got things they’re better and worse at, which we'll go over in this section.

Cream Naturally Brightens a Whole Head of Hair

Cream Naturally Brightens a Whole Head of Hair
Most of the hair bleach you’ll run into is going to be cream. It’s easy to use–all you have to do is mix formula 1 and formula 2 and apply it to your hair. You want cream if you’re looking to noticeably lighten your hair and expect results to be pretty uniform.
The thinner a cream is in texture, the easier it’ll be to bleach long, think hair. Some cream products will come in a bottle topped with a comb-shaped nozzle, so application becomes as simple as dragging a comb through your hair.
You may sometimes come across products that are made up of three parts: formula 1, formula 2, and bleach powder. Bleach powder is largely made up of persulfates–two examples are ammonium persulfate and potassium persulfate. These help along chemical reactions and serve to strip your hair of even more color.
Miyuki Okishima
Hair and Makeup Artist and Hair Advisor
Miyuki Okishima

Some cream bleaches have a soft consistency, so if you prefer your hair bleach to be softer or have long hair, products with a comb-shaped nozzle are easy to use since you can apply the bleach as if you're combing your hair.

Powder Helps Rid Your Hair of Color and Prep It for Dyeing

Powder Helps Rid Your Hair of Color and Prep It for Dyeing
Powdered bleach isn’t based on a strong ammonia solution like cream is; instead, you mix persulfates with a hydrogen peroxide solution and apply that. It’s more effective at lightening your hair than cream is. When mixed, powdered bleach can be quite thin as well; that means it’s easy to apply, but you have to take care not to get any in your eyes.
However, power always comes with a price. Because powdered bleach is so strong, it deals a lot of damage to both your hair and scalp. If you do decide to purchase powdered bleach, see if you can find one that includes moisturizing and restorative ingredients. It won’t prevent the damage, but it can help minimize it.
Finally, not all powdered bleach works the same. Depending on the specific formulation, some lines and brands can be more effective than others. If you want a dramatic change, you should still take a look at reviews and determine how well a product is going to work before purchasing.
Miyuki Okishima
Hair and Makeup Artist and Hair Advisor
Miyuki Okishima

Like creams, powder bleaches require you to mix the product with a hydrogen peroxide solution, turning it into a cream-like consistency. However, they can be more watery than cream bleaches, so be careful of any running bleach.

Look for Included Treatment to Repair Some of the Damage

Look for Included Treatment to Repair Some of the Damage
Like we said before, bleach forces the cuticles of your hair open and forcibly deprives them of melanin. That’s bound to cause damage. It’s also why, after every bleaching session, you need to properly care for your hair with the help of a treatment.
Every home bleaching kit will differ in content, but try to get one that includes some kind of treatment or serum. Some even offer treatment that will last you a few uses, so check how much product you’re getting as well.
If you’ve set your sights on a kit that doesn’t provide anything in the way of care, then purchase something on your own–but do not just leave your hair as is and assume everything will work itself out.
Miyuki Okishima
Hair and Makeup Artist and Hair Advisor
Miyuki Okishima

Bleaches can significantly damage your hair, so always treat it afterward. Some boxes include hair treatment products that can be used multiple times, so it's good to consider how much treatment is included.

10 Best Japanese Hair Bleach

Now to introduce the 10 best boxes of Japanese bleach available online. Keep in mind our overall scores are not a simple averaging out of each product’s test results; some tests were given more weight than others, which is reflected in our rankings.

※Note that Japanese prices for some of the products are given; they’ve merely been converted into USD for easy viewing.

Image
1
hoyu Beauteen Base Up Bleach 1

hoyu

2
Manic Panic White Bomb High Bleach Set 1

Manic Panic

3
Henkel Japan Freshlight Mega Mega Bleach 1

Henkel Japan

4
Y.S. Park Professional White Bleach 1

Y.S. Park Professional

5
Dariya Palty Mecha Flash Bleach 1

Dariya

6
Dariya anna donna every Shiny Bleach 1

Dariya

7
Dariya  Men’s Palty Energy Bleach EX 1

Dariya

8
Mandom Gatsby EX Hi-Bleach 1

Mandom

9
Royd White High Bleach Powder 1

Royd

10
Dariya Palty Natural Bleach 1

Dariya

Name

Beauteen Base Up Bleach

White Bomb High Bleach Set

Freshlight Mega Mega Bleach

White Bleach

Palty Mecha Flash Bleach

anna donna every Shiny Bleach

Men’s Palty Energy Bleach EX

Gatsby EX Hi-Bleach

White High Bleach Powder

Palty Natural Bleach

Features

So Effective It Looks like You Double-Bleached Your Hair

Bleaching Power That’s a Notch Above the Average

Comes Out to a Nice, Uniform Finish

Uniform Finish, but a Little Darker Than the Before-and-After Images

A Pretty Average, Normal Bleach

Not Super Powerful, but Includes Plenty of Aftercare

Whitening Power is Pretty Average

Works Decently Well as Bleach, but is Rough on Hair

Brings Black Hair to a Standard Brown Tone

Doesn't Lighten the Hair Much, but is Super Gentle

Price$26.88$15.90$3.70$23.12$5.24$17.19$5.74$5.28$10.64$4.51
Japaneseホーユー ビューティーン ベースアップブリーチマニックパニック ホワイトボム ハイブリーチセットヘンケルジャパン フレッシュライト メガメガブリーチワイエス パーク プロフェッショナル ホワイトブリーチダリヤ パルティ メチャフラッシュブリーチダリヤ アンナドンナ エブリ シャイニーブリーチダリヤ メンズパルティ エナジーブリーチ EXマンダム ギャツビー EXハイブリーチロイド ホワイトハイブリーチパウダーダリヤ パルティ ナチュラルブリーチ
Treatment includedYesNoYesNoNoYesNoNoNoNo
Depigmenting power5.03.83.33.33.33.33.33.33.33.0
Gentleness3.83.13.83.33.33.33.33.03.05.0
Overall score3.803.343.343.343.343.343.343.183.183.04
Link
1

hoyuBeauteen Base Up Bleach

$26.88

Japaneseホーユー ビューティーン ベースアップブリーチ
Treatment includedYes
Depigmenting power5.0
Gentleness3.8
Overall score3.80
2

Manic PanicWhite Bomb High Bleach Set

$15.90

Japaneseマニックパニック ホワイトボム ハイブリーチセット
Treatment includedNo
Depigmenting power3.8
Gentleness3.1
Overall score3.34
3

Henkel JapanFreshlight Mega Mega Bleach

$3.70

Japaneseヘンケルジャパン フレッシュライト メガメガブリーチ
Treatment includedYes
Depigmenting power3.3
Gentleness3.8
Overall score3.34
4

Y.S. Park ProfessionalWhite Bleach

$23.12

Japaneseワイエス パーク プロフェッショナル ホワイトブリーチ
Treatment includedNo
Depigmenting power3.3
Gentleness3.3
Overall score3.34
5

DariyaPalty Mecha Flash Bleach

$5.24

Japaneseダリヤ パルティ メチャフラッシュブリーチ
Treatment includedNo
Depigmenting power3.3
Gentleness3.3
Overall score3.34
6

Dariyaanna donna every Shiny Bleach

$17.19

Japaneseダリヤ アンナドンナ エブリ シャイニーブリーチ
Treatment includedYes
Depigmenting power3.3
Gentleness3.3
Overall score3.34
7

Dariya Men’s Palty Energy Bleach EX

$5.74

Japaneseダリヤ メンズパルティ エナジーブリーチ EX
Treatment includedNo
Depigmenting power3.3
Gentleness3.3
Overall score3.34
8

MandomGatsby EX Hi-Bleach

$5.28

Japaneseマンダム ギャツビー EXハイブリーチ
Treatment includedNo
Depigmenting power3.3
Gentleness3.0
Overall score3.18
9

RoydWhite High Bleach Powder

$10.64

Japaneseロイド ホワイトハイブリーチパウダー
Treatment includedNo
Depigmenting power3.3
Gentleness3.0
Overall score3.18
10

DariyaPalty Natural Bleach

$4.51

Japaneseダリヤ パルティ ナチュラルブリーチ
Treatment includedNo
Depigmenting power3.0
Gentleness5.0
Overall score3.04

How We Tested the Boxes of Hair Bleach

We tried out each of the 10 products and tested them for how much color they removed and how gentle they were. Then we gave each one a final grade.


We gathered the 11 most popular products on e-commerce sites that are popular in Japan, like Amazon, Rakuten, and @cosme Shopping, and tested them all.

We tested each product for the following:
  1. Depigmenting power
  2. Gentleness

Test ① Depigmenting Power

Test ① Depigmenting Power

First, we looked at each product's depigmenting power.


We followed all the instructions provided and bleached several samples of hair. We then ran the bleached samples through a machine that measures gloss. The more light a sample reflected, the “whiter” it was, and the better we judged it to be bleached. We also made sure to leave all the products in for the longest recommended time.

Look for Potassium Persulfate, Ammonium Persulfate, and Persulfates for Strong Bleaches

Look for Potassium Persulfate, Ammonium Persulfate, and Persulfates for Strong Bleaches
Bleaches that didn’t contain any persulfates were notably weaker than those that did. Our test results also suggest formulas that were one part persulfate salt and three parts hydrogen peroxide were most effective, depriving hair of the most color.
Generally, persulfates are listed in the ingredients list as bleach powder and hydrogen peroxide solutions as OX water. If you want something that’s really going to lighten your hair, see if you can ascertain whether you have a 3:1 ratio of OX water and bleach powder.

Test ② Gentleness (How Little It Damaged Hair)

Test ② Gentleness (How Little It Damaged Hair)
Next, we measured how much damage each box of bleach could do.
We attached a fine-toothed comb onto a machine that calculates friction. We then ran it through our samples of dyed hair and measured how much friction was produced.
We determined that less friction meant smoother hair and smoother hair meant less damage–therefore, products that produced low values received higher scores on this particular test.

Our Highest Ranking Product Contained Two Types of Paraffins

Our Highest Ranking Product Contained Two Types of Paraffins
There was only one product that earned full points on this test, and it contained both liquid paraffin and liquid isoparaffin.
Liquid paraffin’s an emollient. It’s often used in hand creams and lotions, as it coats skin (and hair!), making it feel soft and helping it retain moisture. Liquid isoparaffin acts in much the same way, coating strands of hair, smoothing down texture, and adding shine.
There are, of course, doubts as to how hydrating these ingredients are as they work by adding an oily surface over hair, rather than penetrating it with moisture. However, it did improve texture and shine, so if you’re really worried about damage, consider getting a bleach with paraffins, as well as purchasing a deep-moisturizing serum or treatment to use afterwards.

How to Bleach Your Hair and Have It Look Good

How to Bleach Your Hair and Have It Look Good
There are a few things you can do to prevent uneven bleaching. First, you want your hair clean and dry. If there’s any residue, whether from water or styling products, it can get in the way of the bleach, leaving you with a splotchy finish.
Next, apply bleach first to hair on the back of your head and at the nape of your neck. Product applied to your bangs and hair that grows at your temples and around your face heats up quite quickly, thanks to your body temperature. If you start off with those sections, they may end up lighter than the rest of your hair.
And before you even start the bleaching process, make sure you have enough bleach, especially if you have long or thick hair. Nothing ruins a finish more than running out of product, so as a precaution, we recommend preparing more boxes than you think you’ll need.

More Japanese Hair Products to Consider

Now that you've bleached your hair, what's next? You now have the perfect canvas to color your hair in all colors, and if so, check out our article on Japanese hair dyes. You can also leave your hair simply bleached, too. In any case, what's important is that you take care of your hair with the proper shampoo and conditioner.

Author: Kano Ichiyama/Translation: Jasmine Li, Mitsuki Nagasawa, Tomoko Leeper


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    Frustrated with all the sunscreens with rich consistency that won't sink into your skin and make your skin feel even oilier than it already is? Consider using a Korean sunscreen! Most have a lightweight consistency that can absorb quickly into your skin and provide optimal protection against the sun. Besides, some even contain ingredients that can help regulate oil production to balance out your oily skin and leave it feeling much more refreshed.After combing the internet, we've found 10 Korean sunscreens that can work like a charm for your oily skin. One of them is COSRX's Aloe Soothing Sun Cream, which is formulated with aloe leaf extract to soothe and lightly moisturize the skin. There are other products that are equally effective on our list, so give them a look as well!  And check out our buying guide and additional tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • shu uemura Skin Purifier Anti/Oxi+ Cleansing Oil Review - mybest
    shu uemura Skin Purifier Anti/Oxi+ Cleansing Oil Review - mybest
    shu uemura’s Anti/Oxi+ Cleansing Oil is supposed to do more than remove makeup. It’s a time-rewinder, blemish buster, skin hydrator, mood lifter. That’s a lot to ask from one little green bottle.So this time around, our editors purchased this magical cleansing oil and put it to the test. We looked at whether the formula could pack a lot of cleansing power and still leave skin smooth and supple. We also inspected the ingredients list. This is everything we learned.
    Cosmetics and skincare
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