•  Top 10 Best Boxes of Japanese Hair Bleach in 2021 - Tried and True! (Palty, Manic Panic, and More) 1
  •  Top 10 Best Boxes of Japanese Hair Bleach in 2021 - Tried and True! (Palty, Manic Panic, and More) 2
  •  Top 10 Best Boxes of Japanese Hair Bleach in 2021 - Tried and True! (Palty, Manic Panic, and More) 3
  •  Top 10 Best Boxes of Japanese Hair Bleach in 2021 - Tried and True! (Palty, Manic Panic, and More) 4
  •  Top 10 Best Boxes of Japanese Hair Bleach in 2021 - Tried and True! (Palty, Manic Panic, and More) 5

Top 10 Best Boxes of Japanese Hair Bleach in 2021 - Tried and True! (Palty, Manic Panic, and More)

Thick, black Asian hair needs to be bleached to dye it any other color other than brown. And when it comes to Asian hair, you can’t beat Asian products, which is why Japanese bleaches are particularly effective. They can still work for other hair types, but note that they are specifically formulated for Japanese clientele.

If you do need one, then know that there are a lot of choices out there, and they all work to varying degrees. That's why we ordered the 10 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and compared the following:

  1. Power (How Much Color It Removed)
  2. Gentleness (How Little It Damaged Hair)

This is how we tested and found the most exceptional Japanese hair bleach. We’ve also got a few smaller products lined up for those seeking only to bleach sections of their hair (to cover up roots and so on).
  • Last updated: 06-09-2021
  • 7,733 views
Table of Contents

What Exactly is Hair Bleach?

What Exactly is Hair Bleach?
When you bleach your hair, you’re draining it of melanin. Most bleach is alkaline. When a highly alkaline substance comes into contact with hair, it forces the shaft to expand, opening up the cuticle. This then gives hydrogen peroxide room to travel into the shaft, breaking down pigments and sapping color as it goes.
Of course, the lighter your hair is, the easier it is to dye. More colors show up, and they come out more vibrant.
On the other hand, because you’ve essentially just cracked your hair open by bleaching it, you’ve also done considerable damage. While you don’t need to worry about allergic reactions to any dyes (as bleach doesn’t contain colorants), it’s still strong enough to cause skin irritation and rashes.

Top 10 Boxes of Japanese Bleach

Now to introduce the 10 best boxes of Japanese bleach available online. Keep in mind our overall scores are not a simple averaging out of each product’s test results; some tests were given more weight than others, which is reflected in our rankings.

※As for our pictures, the top half depicts an untreated hair sample and the bottom half depicts the same hair sample after bleaching. Note, also, that Japanese prices for some of the products are given; they’ve merely been converted into USD for easy viewing.

1

hoyuBeauteen Base Up Bleach

$26.88

Japaneseホーユー ビューティーン ベースアップブリーチ
Treatment includedYes
Power5.0
Gentleness4.0
Overall score4.0
2

Manic PanicWhite Bomb High Bleach Set

$15.90

Japaneseマニックパニック ホワイトボム ハイブリーチセット
Treatment includedNo
Power4.0
Gentleness2.0
Overall score3.0
3

Henkel JapanFreshlight Mega Mega Bleach

$5.84

Japaneseヘンケルジャパン フレッシュライト メガメガブリーチ
Treatment includedYes
Power3.0
Gentleness4.0
Overall score3.0
4

Y.S. Park ProfessionalWhite Bleach

$23.12

Japaneseワイエス パーク プロフェッショナル ホワイトブリーチ
Treatment includedNo
Power3.0
Gentleness3.0
Overall score3.0
5

DariyaPalty Mecha Flash Bleach

$9.20

Japaneseダリヤ パルティ メチャフラッシュブリーチ
Treatment includedNo
Power3.0
Gentleness3.0
Overall score3.0
6

Dariyaanna donna every Shiny Bleach

$17.19

Japaneseダリヤ アンナドンナ エブリ シャイニーブリーチ
Treatment includedYes
Power3.0
Gentleness3.0
Overall score3.0
7

Dariya Men’s Palty Energy Bleach EX

$5.74

Japaneseダリヤ メンズパルティ エナジーブリーチ EX
Treatment includedNo
Power3.0
Gentleness3.0
Overall score3.0
8
Japaneseマンダム ギャツビー EXハイブリーチ
Treatment includedNo
Power3.0
Gentleness1.0
Overall score2.0
9

RoydWhite High Bleach Powder

$15.32

Japaneseロイド ホワイトハイブリーチパウダー
Treatment includedNo
Power3.0
Gentleness1.0
Overall score2.0
10
Japaneseダリヤ パルティ ナチュラルブリーチ
Treatment includedNo
Power1.0
Gentleness5.0
Overall score1.0

Compare the Best Boxes of Japanese Hair Bleach

Image
1
hoyu Beauteen Base Up Bleach 1

hoyu

2
Manic Panic White Bomb High Bleach Set 1

Manic Panic

3
Henkel Japan Freshlight Mega Mega Bleach 1

Henkel Japan

4
Y.S. Park Professional White Bleach 1

Y.S. Park Professional

5
Dariya Palty Mecha Flash Bleach 1

Dariya

6
Dariya anna donna every Shiny Bleach 1

Dariya

7
Dariya  Men’s Palty Energy Bleach EX 1

Dariya

8
mandom Gatsby EX Hi-Bleach 1

mandom

9
Royd White High Bleach Powder 1

Royd

10
Dariya Palty Natural Bleach 1

Dariya

Name

Beauteen Base Up Bleach

White Bomb High Bleach Set

Freshlight Mega Mega Bleach

White Bleach

Palty Mecha Flash Bleach

anna donna every Shiny Bleach

Men’s Palty Energy Bleach EX

Gatsby EX Hi-Bleach

White High Bleach Powder

Palty Natural Bleach

Features

So Effective It Looks like You Double-Bleached Your Hair

Bleaching Power That’s a Notch Above the Average

Comes Out to a Nice, Uniform Finish

Uniform Finish, but a Little Darker Than the Before-and-After Images

A Pretty Average, Normal Bleach

Not Super Powerful, but Includes Plenty of Aftercare

Whitening Power is Pretty Average

Works Decently Well as Bleach, but is Rough on Hair

Brings Black Hair to a Standard Brown Tone

Doesn't Lighten the Hair Much, but is Super Gentle

Price$26.88$15.90$5.84$23.12$9.20$17.19$5.74$6.32$15.32$6.57
Japaneseホーユー ビューティーン ベースアップブリーチマニックパニック ホワイトボム ハイブリーチセットヘンケルジャパン フレッシュライト メガメガブリーチワイエス パーク プロフェッショナル ホワイトブリーチダリヤ パルティ メチャフラッシュブリーチダリヤ アンナドンナ エブリ シャイニーブリーチダリヤ メンズパルティ エナジーブリーチ EXマンダム ギャツビー EXハイブリーチロイド ホワイトハイブリーチパウダーダリヤ パルティ ナチュラルブリーチ
Treatment includedYesNoYesNoNoYesNoNoNoNo
Power5.04.03.03.03.03.03.03.03.01.0
Gentleness4.02.04.03.03.03.03.01.01.05.0
Overall score4.03.03.03.03.03.03.02.02.01.0
Link

Bonus! Smaller Packs of Bleach for Smaller Sections of Hair

Getting a big box of bleach when you’re only looking to pick out a few highlights or go ombre might seem like a waste of money. Here are a few smaller options that may work for you, presented in no particular order.

Henkel Japan Freshlight Purin Kaisho Mist Bleach 1

Henkel JapanFreshlight Purin Kaisho Mist Bleach

$6.11

Japaneseヘンケルジャパン フレッシュライト プリン解消ミストブリーチ
TypeMist
Volume5.07 oz.
Japaneseジョレン JOLEN ジョレン クリーム ブリーチ
TypeCream
Volume1.25 oz.

Compare the Smaller Packs of Bleach

Image
Jolen Japan Creme Bleach 1

Jolen Japan

Henkel Japan Freshlight Purin Kaisho Mist Bleach 1

Henkel Japan

Name

Creme Bleach

Freshlight Purin Kaisho Mist Bleach

Features

An NYC-Born Brand That Has a Following in Japan

Will Lighten Your Hair and Fix Your Roots

Price$10.00$6.11
Japaneseジョレン JOLEN ジョレン クリーム ブリーチヘンケルジャパン フレッシュライト プリン解消ミストブリーチ
TypeCreamMist
Volume1.25 oz.5.07 oz.
Link

How We Tested the Boxes of Hair Bleach

We tried out each of the 10 products and tested them for how much color they removed and how gentle they were. Then we gave each one a final grade.

Test ① Power (How Much Color It Removed)

Test ① Power (How Much Color It Removed)
First, we looked at whitening power.

We followed all the instructions provided and bleached several samples of hair. We then ran the bleached samples through a machine that measures gloss. The more color a sample reflected, the “whiter” it was, and the better we judged it to be bleached. We also made sure to leave all the products in for the longest recommended time.

Look for Potassium Persulfate, Ammonium Persulfate, and Persulfates for Strong Bleaches

Look for Potassium Persulfate, Ammonium Persulfate, and Persulfates for Strong Bleaches
Bleaches that didn’t contain any persulfates were notably weaker than those that did. Our test results also suggest formulas that were one part persulfate salt and three parts hydrogen peroxide were most effective, depriving hair of the most color.
Generally, persulfates are listed in the ingredients list as bleach powder and hydrogen peroxide solutions as OX water. If you want something that’s really going to lighten your hair, see if you can ascertain whether you have a 3:1 ratio of OX water and bleach powder.

Test ② Gentleness (How Little It Damaged Hair)

Test ② Gentleness (How Little It Damaged Hair)
Next, we measured how much damage each box of bleach could do.
We attached a fine-toothed comb onto a machine that calculates pressure. We then ran it through our samples of dyed hair and measured how much friction was produced.
We determined that less friction meant smoother hair and smoother hair meant less damage–therefore, products that produced low values received higher scores on this particular test.

Our Highest Ranking Product Contained Two Types of Paraffins

Our Highest Ranking Product Contained Two Types of Paraffins
There was only one product that earned full points on this test, and it contained both liquid paraffin and liquid isoparaffin.
Liquid paraffin’s an emollient. It’s often used in hand creams and lotions, as it coats skin (and hair!), making it feel soft and helping it retain moisture. Liquid isoparaffin acts in much the same way, coating strands of hair, smoothing down texture, and adding shine.
There are, of course, doubts as to how hydrating these ingredients are as they work by adding an oily surface over hair, rather than penetrating it with moisture. However, it did improve texture and shine, so if you’re really worried about damage, consider getting a bleach with paraffins, as well as purchasing a deep-moisturizing serum or treatment to use afterwards.

How to Choose Japanese Hair Bleach – Buying Guide

Here, we want to introduce two things you should look out for when picking out Japanese hair bleach.

Choose Between Different Types of Bleach for Different Effects

Japanese hair bleach can come as a cream, mist, or powder. They’ve all got things they’re better and worse at, which we'll go over in this section.

Cream Naturally Brightens a Whole Head of Hair

Cream Naturally Brightens a Whole Head of Hair
Most of the hair bleach you’ll run into is going to be cream. It’s easy to use–all you have to do is mix formula 1 and formula 2 and apply it to your hair. You want cream if you’re looking to noticeably lighten your hair and expect results to be pretty uniform.
The thinner a cream is in texture, the easier it’ll be to bleach long, think hair. Some cream products will come in a bottle topped with a comb-shaped nozzle, so application becomes as simple as dragging a comb through your hair.
You may sometimes come across products that are made up of three parts: formula 1, formula 2, and bleach powder. Bleach powder is largely made up of persulfates–two examples are ammonium persulfate and potassium persulfate. These help along chemical reactions and serve to strip your hair of even more color.

Mist Works to Touch Up Roots and Make Your Hair a Bit Brighter

Mist Works to Touch Up Roots and Make Your Hair a Bit Brighter

You won’t need to mix anything if you get mist bleach–just spray and go. It’s helpful for a couple of situations. One is when your roots are showing.

As long as you haven’t colored the rest of your hair a shocking platinum, if you spray on some bleach, concentrating it where your hair is darkest, you should be able to mask your roots.
The second situation is when you want to lighten your hair bit by bit. Maybe you’re worried about damage or you’re not sure how you’d look as a blonde. Mist is not as strong as other kinds of bleach, so it affects a more gradual change, serving to brighten your hair rather than strip it of color. You’d need to use it quite a few times before it produces any obvious results.

Powder Helps Rid Your Hair of Color and Prep It for Dyeing

Powder Helps Rid Your Hair of Color and Prep It for Dyeing
Powdered bleach isn’t based on a strong ammonia solution like cream is; instead, you mix persulfates with a hydrogen peroxide solution and apply that. It’s more effective at lightening your hair than cream is. When mixed, powdered bleach can be quite thin as well; that means it’s easy to apply, but you have to take care not to get any in your eyes.
However, power always comes with a price. Because powdered bleach is so strong, it deals a lot of damage to both your hair and scalp. If you do decide to purchase powdered bleach, see if you can find one that includes moisturizing and restorative ingredients. It won’t prevent the damage, but it can help minimize it.
Finally, not all powdered bleach works the same. Depending on the specific formulation, some lines and brands can be more effective than others. If you want a dramatic change, you should still take a look at reviews and determine how well a product is going to work before purchasing.

Look for Included Treatment to Repair Some of the Damage

Look for Included Treatment to Repair Some of the Damage
Like we said before, bleach forces the cuticles of your hair open and forcibly deprives them of melanin. That’s bound to cause damage. It’s also why, after every bleaching session, you need to properly care for your hair with the help of a treatment.
Every home bleaching kit will differ in content, but try to get one that includes some kind of treatment or serum. Some even offer treatment that will last you a few uses, so check how much product you’re getting as well.
If you’ve set your sights on a kit that doesn’t provide anything in the way of care, then purchase something on your own–but do not just leave your hair as is and assume everything will work itself out.

How to Bleach Your Hair and Have It Look Good

How to Bleach Your Hair and Have It Look Good
There are a few things you can do to prevent uneven bleaching. First, you want your hair clean and dry. If there’s any residue, whether from water or styling products, it can get in the way of the bleach, leaving you with a splotchy finish.
Next, apply bleach first to hair on the back of your head and at the nape of your neck. Product applied to your bangs and hair that grows at your temples and around your face heats up quite quickly, thanks to your body temperature. If you start off with those sections, they may end up lighter than the rest of your hair.
And before you even start the bleaching process, make sure you have enough bleach, especially if you have long or thick hair. Nothing ruins a finish more than running out of product, so as a precaution, we recommend preparing more boxes than you think you’ll need.

Pair It With a Dye!

Pair It With a Dye!

You can of course leave bleached hair as is, but it’s always fun to dye it and play around with your look. After all, bleached hair is the best canvas for poppy, vibrant colors. We also purchased and tried out some of the most popular Japanese hair dyes, plus some shampoos for your consideration.

Summary

We rounded up members of our editing department, purchased the 10 top-selling boxes of Japanese hair bleach, and tested them all.
We all assumed that all bleach would be damaging to hair, no matter what the brand. This held true, but we were pleasantly surprised at how some products were better at preserving texture, leaving hair reasonably soft and shiny.
If you mean to color naturally dark hair, you pretty much can’t get around using bleach. So at the very least, take some time out of your day and find a product that will give you just the finish you’re looking for.

Author: Kano Ichiyama/Translation: Jasmine Li


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    If you're dealing with skin issues like acne, dry skin, dark spots, or wrinkles, or if you’re trying to simplify your skincare routine, multi-tasking products like a niacinamide serum can help you. This do-it-all product can help prevent excess oil production, reduce water loss, and has anti-inflammatory properties. Adding niacinamide serum to your routine is an easy and effective way to address skin concerns that you might have.Want to get that glowing and nourished skin with the suitable niacinamide serum for you? Start your search with our favorites list. Taking the first spot, we have The Inkey List's Niacinamide Oil Control Serum. We love that it has hyaluronic acid plus niacinamide, making it hydrating while effectively relieving redness and acne. We have more great products on our list, so read on and give them a look! We also have a buying guide for more tips and information on picking the best niacinamide serum.
    Cosmetics and skincare
    49 views
  • Top 23 Best Japanese Moisturizers in 2021 - Tried and True! (Minon, FANCL, and More)
    Top 23 Best Japanese Moisturizers in 2021 - Tried and True! (Minon, FANCL, and More)
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products, and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 23 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.
    Cosmetics and skincare
    39,156 views
  • Top 10 Best POC-Owned Beauty Brands to Shop in 2021 (Black Girl Sunscreen, Alamar Cosmetics, and More)
    Top 10 Best POC-Owned Beauty Brands to Shop in 2021 (Black Girl Sunscreen, Alamar Cosmetics, and More)
    The Black Lives Matter movement has come to its boiling point. There's no better time than now to lend your support to racial minorities in the U.S. that experience discrimination on a daily basis. And in an age of mindfulness, the creator of your beauty products is starting to matter just as much as the products themselves. It's worth doing your research to consciously purchase from and support POC-owned ("people of color"-owned) beauty brands.While there are thousands of equally wonderful POC-owned brands inside and outside of the States, we'd like to highlight 10 of our favorites that we found after searching the web like Black Girl Sunscreen, Alamar Cosmetics, and more. We've even included bonus tips on how to support your favorite beauty brands!
    Cosmetics and skincare
    1,006 views
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