After working as the manager of renowned hair salons in Tokyo, Yukihito Fujimaki started his own hair salon, romp. In addition to conducting seminars internationally on the art of cutting, coloring, and perming hair, he's also actively involved in developing hair coloring agents and hair photography, as well as participates in cutting and photo contests, in which he's won several awards. Follow him on Instagram at https://www.instagram.com/romp_fujimaki/ to keep up to date with the latest in Japanese hair trends.
mybest US' editing team consists of experienced members who have backgrounds in writing, editing, translation, and more. We are dedicated to researching what makes a product or service the best to users in the US in order to create top-quality articles. From skincare, to kitchen appliances, and to DIY supplies, our mission is to find the best ones for you.
Experts featured in this article only reviewed the content of our buying guide. They had no part in the selection or ranking of products or services listed.
The products and services listed are ranked independently by the editorial team based on the relevant research (as of 11-04-2022).
While there's not much concrete evidence out there to support this, some users claim that since Japanese hair dye is formulated for dark, Asian hair, it likely works best for those with similar hair color and textures. Moreover, other users report that Japanese hair dyes didn't dry out or damage their hair as much as Western products and that they didn't have as strong of a smell, but this seems to vary between the product.
Ultimately, hair dyes in general work in a similar fashion no matter where it's from, but Japanese hair dyes do indeed offer colors that are trendy and popular in Japan.
For the most part, choosing a Japanese hair dye is no different than choosing a hair dye anywhere else. For details buying guides on hair dye, check out our articles below.
Click to purchase
LÚCIDO-L Milk Jam Hair Color
Brightens Even the Darkest of Hair, WIth a Clear and Light Finish
Freshlight Foam Type
Best for Getting a Lovely, Clear, and Ashy Finish With Minimal Hair Damage
Every Hair Color
Delivers a Glossy but Subtle Finish
Palty Coloring Milk
High Brightness and an Even Finish
Beautylabo Whip Hair Color
Glossy and Light Finish With Minimal Hair Damage
Beautylabo Vanity Color
Best for Darker Tones and a Subtle Finish
Freshlight Milky Hair Color
A Hair Dye That Looks Good Even When Fading
Beauteen Makeup Color
Best Hair Dye for Already Dyed Hair
Liese Foam Color
A Low-Damage Hair Dye
Palty Coloring Milk is a cream-type hair dye, and the cream is thick and rich. Compared to previous iterations, the volume of the product was increased by 1.5-fold, allowing you to use plenty of the product.
Even naturally dark Asian hair turned bright with no unevenness. Unfortunately, after 7 washes, we found the color faded overall and increased in brightness. This is a hair dye that's best for those who like bright colored hair and want to enjoy slightly faded colors.
We liked how the feel of the hair was silky-smooth after dyeing. However, our fingers did get stuck a bit while running them through the hair, so it's best to add moisture to your hair with hair oil or milk and brush thoroughly.
Hoyu's Beautylabo Vanity Hair Color is a cream version of the Beautylabo series of products best known for its whipped foam hair dye. They have a wide range of on-trend dusty colors, making this hair dye great for those who want the latest hair color.
When applied, we found that our test hair only became slightly dyed to a dark brown. However, the same color tone lasted after washing the hair seven times, and we didn't feel like the color faded.
After use, we found that the hair became moist and smooth, with no notable dryness.
Henkel Japan's Freshlight Milky Hair Color claims to make hair shine thanks to its double-oil formula.
After dyeing our test hair, we found it became a bright brown, but it wasn't as yellow-toned as the image on the package would suggest. After washing seven times, we found that the tips of the hair became reddish while the roots became more of a greige color. While the color doesn't fade evenly, this is best for those who want to enjoy a gradient of different tones.
After dyeing, we found the hair to be lacking in smoothness. We highly recommend using a conditioner or hair mask to take care of the damage caused by this hair dye.
Hoyu's Beauteen Makeup Color comes as a unique bubbling creamy lotion. The hair dye is a creamy lotion at the beginning but over time, it eventually changes into foam after massaging it into the hair.
Hoyu claims that the dye is not as effective on dark hair, and we agree - we only saw a slight change in color. On top of that, after we washed it seven times, we found that the color we tested, Monotone Greige, became a light brown color.
We were particularly fond of the fact that after use, it made the hair smooth and soft, but no matter how many times we tried to comb it, the comb got caught near the tips. Unfortunately, it seems like damaged hair can't be fully avoided with this product, so be sure to conduct adequate haircare afterward.
Kao's Liese Foam Color can be massaged into the hair thanks to its pump-style container.
After we dyed our test hair, it became a slightly dark reddish-brown. While it's best for those who want to only slightly change the tone of their hair, if you have dark hair and want to greatly increase the brightness of it, you may find this to be lacking. The hair turned slightly yellow in color after washing it seven times, so if this isn't what you're after, be warned.
On the other hand, we found that there was minimal damage, with just the slightest tug after dyeing, but this was remedied after a few passes with a comb. However, some may not like the strong smell this hair dye has, so if you are sensitive to smells, keep this in mind.
After picking up the nine popular hair dyes from popular e-commerce sites in Japan like Amazon, Rakuten, and Yahoo! Shopping, we tested each for each of the following:
Next, we tested how long the color lasted.
We shampooed and dried the dyed hair samples seven times in a row to see how much of the color changes. Then, we compared it to images of the hair taken immediately after it was dyed, and gave higher scores to products that had fewer changes in color.
Finally, we tested how the dye made the hair feel in the hand.
We touched the dyed hair samples to check the feel of the hair and how smooth our fingers ran through them. Products that offered a smooth feel and allowed us to easily run our fingers through them were rated highly.
You've obviously dyed your hair since you want it to look a certain way, so you'll probably want to keep it to that color for as long as possible. By taking care of your hair, the color will last longer. Use a conditioner or hair oil to moisturize your dried-out hair.
Moreover, using a shampoo that isn't overly cleansing, like a colored shampoo or shampoo for colored hair, will help minimize color fading.
Check out the links below for more on hair conditioners and masks!
Keep your hair away from high heat right after dyeing, such as using a hair straightener or curling iron.
Furthermore, washing your hair using warm water with a temperature of around 98 to 100°F (37 to 38°C) can help your hair retain its color for longer.
Dying your hair during menstruation is not advised, since the skin is quite sensitive, and hair dye can add stress to your skin. It's best to avoid dying your hair when your skin or your body doesn't feel at its best.
If you're pregnant, always check with your doctor and ask if it's safe for you to dye your hair. During pregnancy, women can be particularly sensitive to smells, and the strong smells found in hair dye can make you feel sick, so be careful if you decide to dye your hair.
※None of the content on this website is intended to act as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a licensed medical practitioner or other qualified healthcare providers for healthcare concerns.
If you plan on dyeing your hair into a bright color, like pink or purple, it's best to choose a color that's similar to the last hair color you used.
Since it's difficult to suddenly dye your hair from a warmer color to a colder color, to get the best results, you'll have to gradually shift colors if you plan on making such a drastic change.
The lighter the color of the hair you start out with, the more vivid the color will come through. The higher your hair color is on the color level scale, the closer it'll turn out to the color you want.
If you have darker hair, it might be difficult to achieve the color you want, since darker hair tends to turn reddish when dyed. Ash colors, for example, are difficult to achieve in one go, so it's best to layer the colors.
However, most packages of hair dye will give you three before-and-after images, one for light-colored hair, one for slightly darker colored hair, and one for dark colored hair, so you can get an idea of how a color will turn out on you. If you figure that you want to go for the lighter color and you have darker brown or black hair, then you’ll have to bleach your hair beforehand.
We also purchased and tried out the most popular boxes of Japanese bleach online, so check out the article below if you know you'll be needing to lighten your hair first!
If you're looking for shampoos to treat your colored hair, so that you can keep rocking your newly colored locks for longer, check out the links below!
No. 1：mandom corp.｜LÚCIDO-L Milk Jam Hair Color｜Classic Milk Tea
No. 2：Henkel Japan｜Freshlight Foam Type
No. 3：Dariya｜Every Hair Color
No. 4：Dariya｜Palty Coloring Milk
No. 5：Hoyu｜Beautylabo Whip Hair Color｜Misty Ash
View Full Ranking
When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.
AppsBusiness apps, Cooking apps, Dating apps
Home goodsBath supplies, Ceremonial occasion supplies, Cleaning supplies
Home electronicsAir conditioners and coolers, AV accessories, Blenders and food processors
PCComputer supplies, Desktop computers, Drawing Tablets
CameraCamera bags and backpacks, Camera supplies, Digital single lens cameras
BeautyBlushes, Bronzers, Cleansers
HealthBody care products, Health accessories, Health foods and supplements
Food and drinksAlcohol, Breads and jams, Cocktails and ready-to-drink alcoholic beverages
KitchenCoffee and tea products, Cooking utensils, Cups
FashionFootwear products, Men's shoes, Sandals
AccessoriesWristwatches, Accessories and jewelry, Umbrellas and parasols
Kids and babyBaby carriers, Baby food, Baby formula
InteriorBeds, Beds and bedding, Chairs
HobbiesAromatherapy products, Art supplies, Arts and collectibles
OutdoorBarbecue grills and fire pits, Camping beds and cots, Camping gear
Home, garden, and toolsAgricultural materials and gardening supplies, Exterior and garden furniture, Materials and repairing agents
Sports and fitnessSports shoes, Surfing supplies, Badminton supplies
PetsBird and small animal supplies, Cat supplies, Dog supplies
MediaBooks and magazines, CD, Children's books, picture books and illustrated encyclopedias
GamesGaming accessories, Nintendo Switch games, PC games
AutomotiveCar accessories, Car navigation systems
GiftsChristmas gifts, Father's Day gifts, Gifts for children
Housing equipment and renovationBaths and bathrooms, House building materials, Kitchens
Mobile devicesMobile phone and smartphone accessories, Wearable devices and smart watches
Investment and asset management
Credit cards and loans