• 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed) 1
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed) 2
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed) 3
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed) 4
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed) 5

9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)

Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!

To figure out what's best to use, we evaluated and tested 9 of the most popular hair dyes found on popular e-commerce sites in Japan, like Amazon, Rakuten, and Yahoo! Shopping.

We tested them based on three criteria:
  • Finish
  • How long the color lasted
  • How it felt after dying

Keep on reading to find out which was our top pick for best Japanese hair dye!

Featured in this article

Yukihito Fujimaki
mybest US Editors
  • Last updated: 08-19-2022
Table of Contents

What's Special About Japanese Hair Dye?

What's Special About Japanese Hair Dye?

While there's not much concrete evidence out there to support this, some users claim that since Japanese hair dye is formulated for dark, Asian hair, it likely works best for those with similar hair color and textures. Moreover, other users report that Japanese hair dyes didn't dry out or damage their hair as much as Western products and that they didn't have as strong of a smell, but this seems to vary between the product.


Ultimately, hair dyes in general work in a similar fashion no matter where it's from, but Japanese hair dyes do indeed offer colors that are trendy and popular in Japan.

How to Choose a Japanese Hair Dye

How to Choose a Japanese Hair Dye

For the most part, choosing a Japanese hair dye is no different than choosing a hair dye anywhere else. For details buying guides on hair dye, check out our articles below.

9 Best Japanese Hair Dyes

Based on our in-house testing, we ranked a couple of the best Japanese hair dyes you can find online. Keep in mind our overall scores are not a simple averaging out of each product’s test results; some tests were given more weight than others, which is reflected in our rankings.

Image
1
mandom corp. LÚCIDO-L Milk Jam Hair Color 1

mandom corp.

2
Henkel Japan Freshlight Foam Type 1

Henkel Japan

3
Dariya Every Hair Color 1

Dariya

4
Dariya Palty Coloring Milk 1

Dariya

5
Hoyu Beautylabo Whip Hair Color 1

Hoyu

6
Hoyu Beautylabo Vanity Color 1

Hoyu

7
Henkel Japan Freshlight Milky Hair Color 1

Henkel Japan

8
Hoyu Beauteen Makeup Color 1

Hoyu

9
Kao Liese Foam Color 1

Kao

Name

LÚCIDO-L Milk Jam Hair Color

Freshlight Foam Type

Every Hair Color

Palty Coloring Milk

Beautylabo Whip Hair Color

Beautylabo Vanity Color

Freshlight Milky Hair Color

Beauteen Makeup Color

Liese Foam Color

Features

Brightens Even the Darkest of Hair, WIth a Clear and Light Finish

Best for Getting a Lovely, Clear, and Ashy Finish With Minimal Hair Damage

Delivers a Glossy but Subtle Finish

High Brightness and an Even Finish

Glossy and Light Finish With Minimal Hair Damage

Best for Darker Tones and a Subtle Finish

A Hair Dye That Looks Good Even When Fading

Best Hair Dye for Already Dyed Hair

A Low-Damage Hair Dye

Price$4.82$29.99$22.29$27.88$26.66$27.88$17.99$27.88$15.99
Japaneseマンダム ルシードエル ミルクジャムヘアカラー クラシックミルクティ(医薬部外品)ヘンケルジャパン フレッシュライト 泡タイプカラー ベリーアッシュ(医薬部外品)ダリヤ エブリヘアカラー キャットグレージュ(医薬部外品)ダリヤ パルティ カラーリングミルクホーユー ビューティラボ ホイップヘアカラー ミスティアッシュ(医薬部外品)ホーユー ビューティラボ バニティカラーヘンケルジャパン フレッシュライト ミルキーヘアカラーホーユー ビューティーン メイクアップカラー花王 リーゼ 泡カラー
TypeCreamFoamCreamCreamFoamCreamCreamCreamFoam
Wait time20 minutes20 to 30 minutes20 minutes20 minutes30 minutes15 minutes20 minutes25 minutes20 mintues
AccessoriesGloves, haircare productsGloves, haircare producctsGloves, haircare products, cape, hair capGloves, haircare productsGloves, haircare productsGloves, haircare productsGloves, haircare productsGloves, haircare productsGloves, haircare products
Color testedCaramelCream ChiffonPanthera Leo BeigeMature BeigeChiffon BeigeNudy BeigePremium BeigeMonotone GreigeMilk Tea Brown
Available colorsClassic Milk Tea, Hazelnut, Chocolate Ganache, Caramel, Caffe ChiffonBerry Ash, Airly Ash, Cream Chiffon, Rose Macaron, Sugar Ash, Vanilla BeigeFlamingo Pink, Panthera Leo Beige, Parrot Red, Lizard Khaki, Cat Greige, Elephant Gray, Fish Blue, Butterfly PurpleHealing Beige, Shadowy Brown, Look-At-Me Brown, Defenseless Beige, All Mine Greige, Enchanting Greige, Attractive Ash, Enigmatic Ash, Dreamy Blueige, Look-Back Lavender, Longing Lavender, Invincible Pink, Jealous Pink, Infatuated Pink, Matured BeigeAsh Pink, Sakura Pink, Creamy Cappuccino, Sweet Brown, Bitter Chocolat, Antique Chocolat, Chiffon Beige, Airly Beige, Sheer Lavender, Smokey Lavender, Dusty Pink, Sweet Greige, Mocha Greige, Misty Ash, Ash Chocolat, Classic Ash, Pistachio Ash, Gray-ish NavyMelty Lavender, Glamorous Ash, Khaki Greige, Moon Blueige, Luxe Greige, Foggy Ash, Nude Beige, Mannish Pink, Aqua Navy, Rouge Pink, Dazzle Ash, Lady PurpleMint Ash, Biscuit Brown, Chocolat Brown, Champagne Pink, Pink Ash, Antique Lavender, Mirror Ash, Clear Ash, Ash Greige, Royal Brown, Premium Beige, Mysterious Beige, Passion BlondeMint Ash, Navy Blue, Monotone Greige, Pinkish Coral, Gray Ash, Blue Green, Metallic Ash, Terracotta Orange, Purple Ash, Matt Khaki, Sepia Lavender, Smoky Blueige, Pink AshProvence Rose, Burgundy Brown, Cocoa Brown, Milk Tea Brown, Marshmallow Brown, Royal Brown, Dark Chocolat, Airy Brown, Smoky Brown, Cool Pink, Dark Rose, Deep Violet, Soft Greige, California Beige French Beige, British Ash, Forest Khaki, Cool Ash, New York Ash, Dark Navy, Glossy Brown, Smoky Ash Gray, Midnight Ash
Can save unused liquidNoNoNoNoNoNoNoNoNo
Finish3.83.53.43.83.43.33.43.43.2
Color retention4.35.04.33.43.85.03.83.33.4
Feel3.23.53.83.44.34.04.33.44.3
Overall score3.773.773.683.663.623.493.453.443.32
Link
1

mandom corp.LÚCIDO-L Milk Jam Hair Color

Classic Milk Tea

$4.82

Japaneseマンダム ルシードエル ミルクジャムヘアカラー クラシックミルクティ(医薬部外品)
TypeCream
Wait time20 minutes
AccessoriesGloves, haircare products
Color testedCaramel
Available colorsClassic Milk Tea, Hazelnut, Chocolate Ganache, Caramel, Caffe Chiffon
Can save unused liquidNo
Finish3.8
Color retention4.3
Feel3.2
Overall score3.77
2
Japaneseヘンケルジャパン フレッシュライト 泡タイプカラー ベリーアッシュ(医薬部外品)
TypeFoam
Wait time20 to 30 minutes
AccessoriesGloves, haircare produccts
Color testedCream Chiffon
Available colorsBerry Ash, Airly Ash, Cream Chiffon, Rose Macaron, Sugar Ash, Vanilla Beige
Can save unused liquidNo
Finish3.5
Color retention5.0
Feel3.5
Overall score3.77
3
Japaneseダリヤ エブリヘアカラー キャットグレージュ(医薬部外品)
TypeCream
Wait time20 minutes
AccessoriesGloves, haircare products, cape, hair cap
Color testedPanthera Leo Beige
Available colorsFlamingo Pink, Panthera Leo Beige, Parrot Red, Lizard Khaki, Cat Greige, Elephant Gray, Fish Blue, Butterfly Purple
Can save unused liquidNo
Finish3.4
Color retention4.3
Feel3.8
Overall score3.68
4
Japaneseダリヤ パルティ カラーリングミルク
TypeCream
Wait time20 minutes
AccessoriesGloves, haircare products
Color testedMature Beige
Available colorsHealing Beige, Shadowy Brown, Look-At-Me Brown, Defenseless Beige, All Mine Greige, Enchanting Greige, Attractive Ash, Enigmatic Ash, Dreamy Blueige, Look-Back Lavender, Longing Lavender, Invincible Pink, Jealous Pink, Infatuated Pink, Matured Beige
Can save unused liquidNo
Finish3.8
Color retention3.4
Feel3.4
Overall score3.66
5
Japaneseホーユー ビューティラボ ホイップヘアカラー ミスティアッシュ(医薬部外品)
TypeFoam
Wait time30 minutes
AccessoriesGloves, haircare products
Color testedChiffon Beige
Available colorsAsh Pink, Sakura Pink, Creamy Cappuccino, Sweet Brown, Bitter Chocolat, Antique Chocolat, Chiffon Beige, Airly Beige, Sheer Lavender, Smokey Lavender, Dusty Pink, Sweet Greige, Mocha Greige, Misty Ash, Ash Chocolat, Classic Ash, Pistachio Ash, Gray-ish Navy
Can save unused liquidNo
Finish3.4
Color retention3.8
Feel4.3
Overall score3.62
6
Japaneseホーユー ビューティラボ バニティカラー
TypeCream
Wait time15 minutes
AccessoriesGloves, haircare products
Color testedNudy Beige
Available colorsMelty Lavender, Glamorous Ash, Khaki Greige, Moon Blueige, Luxe Greige, Foggy Ash, Nude Beige, Mannish Pink, Aqua Navy, Rouge Pink, Dazzle Ash, Lady Purple
Can save unused liquidNo
Finish3.3
Color retention5.0
Feel4.0
Overall score3.49
7
Japaneseヘンケルジャパン フレッシュライト ミルキーヘアカラー
TypeCream
Wait time20 minutes
AccessoriesGloves, haircare products
Color testedPremium Beige
Available colorsMint Ash, Biscuit Brown, Chocolat Brown, Champagne Pink, Pink Ash, Antique Lavender, Mirror Ash, Clear Ash, Ash Greige, Royal Brown, Premium Beige, Mysterious Beige, Passion Blonde
Can save unused liquidNo
Finish3.4
Color retention3.8
Feel4.3
Overall score3.45
8
Japaneseホーユー ビューティーン メイクアップカラー
TypeCream
Wait time25 minutes
AccessoriesGloves, haircare products
Color testedMonotone Greige
Available colorsMint Ash, Navy Blue, Monotone Greige, Pinkish Coral, Gray Ash, Blue Green, Metallic Ash, Terracotta Orange, Purple Ash, Matt Khaki, Sepia Lavender, Smoky Blueige, Pink Ash
Can save unused liquidNo
Finish3.4
Color retention3.3
Feel3.4
Overall score3.44
9
Japanese花王 リーゼ 泡カラー
TypeFoam
Wait time20 mintues
AccessoriesGloves, haircare products
Color testedMilk Tea Brown
Available colorsProvence Rose, Burgundy Brown, Cocoa Brown, Milk Tea Brown, Marshmallow Brown, Royal Brown, Dark Chocolat, Airy Brown, Smoky Brown, Cool Pink, Dark Rose, Deep Violet, Soft Greige, California Beige French Beige, British Ash, Forest Khaki, Cool Ash, New York Ash, Dark Navy, Glossy Brown, Smoky Ash Gray, Midnight Ash
Can save unused liquidNo
Finish3.2
Color retention3.4
Feel4.3
Overall score3.32

How We Tested the Hair Dyes

After picking up the nine popular hair dyes from popular e-commerce sites in Japan like Amazon, Rakuten, and Yahoo! Shopping, we tested each for each of the following:

  • Finish
  • Color retention
  • Feel

Then we gave them a score from 0.5 to 5 and ranked all the products based on their scores.

Please note that the products listed in the ranking were independently scored after our editorial staff tested them. In addition, we do not guarantee you will see the exact results we did.

Test ① Finish

Test ① Finish
First off, we tested the finish of each hair dye.

We dyed black hair samples following the instructions which come with the products to check out the tone, brightness, and evenness of the color. We gave high reviews to the products which could dye the hair evenly and significantly increase brightness from the original hair color.

Test ② Color Retention

Test ② Color Retention

Next, we tested how long the color lasted.

We shampooed and dried the dyed hair samples seven times in a row to see how much of the color changes. Then, we compared it to images of the hair taken immediately after it was dyed, and gave higher scores to products that had fewer changes in color.

Test ③ Feel

Test ③ Feel

Finally, we tested how the dye made the hair feel in the hand.

We touched the dyed hair samples to check the feel of the hair and how smooth our fingers ran through them. Products that offered a smooth feel and allowed us to easily run our fingers through them were rated highly.

More Tips and Extra Info

How to Keep Your Hair Color for Longer

How to Keep Your Hair Color for Longer

You've obviously dyed your hair since you want it to look a certain way, so you'll probably want to keep it to that color for as long as possible. By taking care of your hair, the color will last longer. Use a conditioner or hair oil to moisturize your dried-out hair.

Moreover, using a shampoo that isn't overly cleansing, like a colored shampoo or shampoo for colored hair, will help minimize color fading.


Check out the links below for more on hair conditioners and masks!

Yukihito Fujimaki
Hair stylist
Yukihito Fujimaki

Keep your hair away from high heat right after dyeing, such as using a hair straightener or curling iron. 


Furthermore, washing your hair using warm water with a temperature of around 98 to 100°F (37 to 38°C) can help your hair retain its color for longer.

Is it Safe to Dye Your Hair While Menstruating or When Pregnant?

Is it Safe to Dye Your Hair While Menstruating or When Pregnant?

Dying your hair during menstruation is not advised, since the skin is quite sensitive, and hair dye can add stress to your skin. It's best to avoid dying your hair when your skin or your body doesn't feel at its best.

If you're pregnant, always check with your doctor and ask if it's safe for you to dye your hair. During pregnancy, women can be particularly sensitive to smells, and the strong smells found in hair dye can make you feel sick, so be careful if you decide to dye your hair.

※None of the content on this website is intended to act as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a licensed medical practitioner or other qualified healthcare providers for healthcare concerns.

Gradually Change Colors Rather than Jumping from Warmer to Cooler Colors

Gradually Change Colors Rather than Jumping from Warmer to Cooler Colors

If you plan on dyeing your hair into a bright color, like pink or purple, it's best to choose a color that's similar to the last hair color you used.


Since it's difficult to suddenly dye your hair from a warmer color to a colder color, to get the best results, you'll have to gradually shift colors if you plan on making such a drastic change.

Yukihito Fujimaki
Hair stylist
Yukihito Fujimaki

The lighter the color of the hair you start out with, the more vivid the color will come through. The higher your hair color is on the color level scale, the closer it'll turn out to the color you want.


If you have darker hair, it might be difficult to achieve the color you want, since darker hair tends to turn reddish when dyed. Ash colors, for example, are difficult to achieve in one go, so it's best to layer the colors.

Will These Dyes Work on My Naturally Black Hair?

Will These Dyes Work on My Naturally Black Hair?
Hair dyes do contain hair lightening agents, which work to remove some of the melanin from your hair and replace them with new pigments. But, generally speaking, if you treat hair while it’s still dark, it won’t turn out like whatever you see on the box. Most of those models are wearing the color you’d get if you were to treat bleached hair.
However, most packages of hair dye will give you three before-and-after images, one for light-colored hair, one for slightly darker colored hair, and one for dark colored hair, so you can get an idea of how a color will turn out on you. If you figure that you want to go for the lighter color and you have darker brown or black hair, then you’ll have to bleach your hair beforehand.

We also purchased and tried out the most popular boxes of Japanese bleach online, so check out the article below if you know you'll be needing to lighten your hair first!

Japanese Hair Treatments for Colored Hair

If you're looking for shampoos to treat your colored hair, so that you can keep rocking your newly colored locks for longer, check out the links below! 

Author: Kano Ichiyama/Translation: Jasmine Li, Mitsuki Nagasawa, Tomoko Leeper/Photos: Yuuki Inagaki, Koichi Miura

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