• Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2020 - Tried and True! 1
  • Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2020 - Tried and True! 2
  • Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2020 - Tried and True! 3
  • Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2020 - Tried and True! 4
  • Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2020 - Tried and True! 5

Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online 2020 - Tried and True!

Dark circles are tricky. They don’t like to be hidden, and you often need a very specific kind of concealer to do the trick. You first have to remember that the skin around your eyes is very delicate, and there’s a lot of movement there when you smile, laugh, frown, or cry. Then there’s different types of dark circles–blue, black, and brown–each requiring its own shade of concealer.

If Western brands aren’t cutting it for you (or if they are, but you’re living in Asia and need something cheaper), then try looking into the arsenal of Japanese and Korean concealers. There’s a lot, which is why we ordered the 29 most popular under eye concealers from Japan’s e-commerce giants and tested for the following:

1. Coverage
2. Longevity
3. Application

This is how we tested and found the most exceptional Japanese and Korean under eye concealers. We also tell you how to cover your dark circles at the end of the article, so stay tuned!
  • Last updated: 12-12-2019
  • 2,888 views
Table of Contents

How to Choose Under Eye Concealer – Buying Guide

We’ll get into how we tested and compared all the products, but before that, we want to introduce three things you should look out for when picking out a Japanese or Korean under eye concealer.

① Shade is Determined by the Type of Dark Circle You Have

Broadly speaking, there are three kinds of dark circles: blue, brown, and black. First order of business is figuring out which you have.

Blue Circles: Liven up Your Complexion with an Orange or Pink Concealer

Blue Circles: Liven up Your Complexion with an Orange or Pink Concealer
If you feel like your under eye circles lighten up after 15 minutes in the bath or shower, you probably have blue circles. So what causes blue circles exactly?
When blood is oxygen-deprived, it turns blue–and because the skin around your eyes is so delicate, the veins show through, translating into dark circles. Overworking, sleep deprivation, stress, and hormone imbalance all negatively affect blood circulation and are often to blame for blue under eye circles.
If you get a concealer that’s tinted orange, apricot, and pink, it’ll neutralize the blue for you, effectively hiding the circles.

Brown Circles: Cover up with Yellow. Darker Circles May Benefit from Green Color Correctors

Brown Circles: Cover up with Yellow. Darker Circles May Benefit from Green Color Correctors
Most circles will fade if you look up or pull on the skin beneath your eyes until it’s taut; brown circles will not. That’s because brown circles are colored by melanin and skin pigmentation–that is, your skin has simply become that color. The most common culprits are too much rubbing at the eyes or UV exposure.
Most brown circles can be covered with a yellowish tint, which will brighten up the skin around your eyes. If your circles are super dark, then you can try neutralizing the color with a green concealer.

Black Circles: Clear up the Shadows with a Pearly Concealer

Black Circles: Clear up the Shadows with a Pearly Concealer
If your under eye circles fade when you look up, then you have black circles. Black circles are actually the shadows cast by sagging skin. There are numerous causes–loss of collagen and skin elasticity that comes with age, for one, or genetics that have left you with naturally large eye bags or round cheeks and a high nose bridge.
You can try to blend the circles into the rest of your skin with a beige or ocher concealer. It also helps if there’s a bit of glitter or sheen to the product, as that’ll reflect light and disperse shadows.

② Soft, Liquidy Concealers Adhere Better to the Moving Skin around Your Eyes

There’s five main types of concealers. Let’s talk about which are best for hiding under eye circles.

Liquid and Cream Concealers Fit You Like a Glove

Liquid and Cream Concealers Fit You Like a Glove
Liquid and cream concealers set seamlessly into skin, which makes them perfect for the constantly shifting area around your eyes.
Liquid concealers don’t provide much coverage, but they’re easy to use. You can put them on with a sponge-tipped applicator, beauty blender, or brush–whatever your preference.
Cream concealers offer more coverage than liquid, but they still come out to a natural finish. You can often find them in a set or palette, and it’s fun to mix colors to create your perfect shade. However, you can pretty much only apply cream concealer with your fingers or a brush.

Stick Concealers Do Have Good Coverage, but Require Skill to Use

Stick Concealers Do Have Good Coverage, but Require Skill to Use
Stick concealers will give you coverage. They can hide even the most stubborn dark circles, but if you layer on too much, they start looking very cakey and very matte. Since the skin around your eyes is so delicate, you want to find a soft stick concealer and, if you can, apply not directly but with a brush.

Pencil and Powder Concealers Most Likely Won’t Work on Dark Circles

Pencil and Powder Concealers Most Likely Won’t Work on Dark Circles
Pencil concealers are really stiff and won’t spread, so don’t use them around your eyes. The skin’s delicate there, and it’ll probably hurt during application.
Powder concealers only offer enough coverage to even out skin tone a bit. You might be able to brighten up dullness around your eyes, but they won’t work on darker circles.

③ Concealers Formulated for Your Skin Type are More Long-Wearing

③ Concealers Formulated for Your Skin Type are More Long-Wearing
Longevity doesn’t depend so much on the formula in and of itself; what matters is its compatibility with your skin type. Generally speaking, skin around the eyes dries and wrinkles easily, so you want soft liquids and cream concealers. If you use a formula that’s too dense or drying, it may crease.
For men and women with oily skin–if you use a powder or other oil-absorbing concealer regularly and notice that it’s been separating only around your eyes, try getting a separate, more moisturizing product for dark circles. You also may need different formulas depending on the season–a moist cream for winter, for example, and a lighter liquid for summer.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 29 most popular Japanese and Korean under eye concealers that we ordered and the process by which we tested them.
{The Products We Tested}
1. The Saem Cover Perfection Tip Concealer (ザセム カバーパーフェクション チップコンシーラー)
2. CANMAKE Color Mixing Concealer (CANMAKE カラーミキシングコンシーラー)
3. KATE stick concealer THE BASE ZERO (ケイト スティックコンシーラーA)
4. CEZANNE Stretch Concealer (セザンヌ ストレッチコンシーラー)
5. MEDICUBE Red Concealer (メディキューブレッドコンシーラー)
6. WHOMEE Concealer (WHOMEE コンシーラー)
7. CALYPSO Magic Concealer (カリプソ マジックコンシーラー)
8. BCL Kakushi Must Ultra Cover Concealer (BCL カクシマスト ウルトラカバーコンシーラー)
9. K-Palette 0 kuma Concealer (K-パレット ゼロクマコンシーラー)
10. K-Palette Lasting High Cover Concealer Tint (K-パレット ラスティングハイカバーコンシーラーティント)
11. 24h cosme Care Mineral Concealer UV (24h cosme ケアミネラルコンシーラUV)
12. d program Medicated Skincare & Cover Tube (dプログラム 薬用 スキンケア&カバーチューブ)
13. IPSA Creative Concealer EX (IPSA クリエイティブコンシーラー EX)
14. Shiseido SPOTSCOVER foundation (資生堂 スポッツカバー ファウンデイション)
15. bareMinerals BarePRO Coverage Concealer (ベアミネラル ベアプロ カバレッジコンシーラー)※
16. Etude House BIG Cover Concealer Skin Fit PRO (エチュードハウスビッグカバーフィットコンシーラー)
17. MiMC Mineral Concealer (mimc ミネラルコンシーラー)
18. MiMC Natural Whitening Concealer (mimc ナチュラルホワイトニングコンシーラー)
19. Tv&Movie Moist Mineral Concealer UV (tv&movie モイストミネラルコンシーラーUV)
20. NOV Concealer (ノブ コンシーラー)
21. excel Silent Cover Concealer (エクセル サイレントカバーコンシーラー)
22. ETVOS Mineral Concealer Palette (エトヴォス ミネラルコンシーラーパレット)
23. THREE Advanced Smoothing Concealer (THREE アドバンスド スムージング コンシーラー)
24. MAQUILLAGE Concealer Stick EX (マキアージュ コンシーラースティックEX)
25. MAQUILLAGE Concealer Liquid EX (マキアージュ コンシーラーリキッドEX)
26. Clé de Peau Beauté Correcteur Éclat Pour Les Yeux (クレ・ド・ポーボーテ コレクチュールエクラプールレジュー)
27. Clé de Peau Beauté Correcteur Visage Concealer (クレ・ド・ポーボーテ コレクチュールヴィサージュ)
28. MUJI Concealer Under Eye (無印良品 コンシーラー 目元用)
29. Daiso Concealer (ダイソー コンシーラー)
We then tested for each of the following things:
Test ①: Coverage
Test ②: Longevity
Test ③: Application
※bareMinerals was acquired by Shiseido in 2010 and is thus included on this list.

Test ①: Coverage

Test ①: Coverage
First, we made sure the concealers could actually hide dark circles.
We painted blue and brown dots onto our arms to represent blue and brown under eye circles. We then applied concealer over the dots and looked at how much was blotted out.
We didn’t run a test on black circles–just know that when looking to cover them, you want something with a decent amount of pigmentation and luster. Concealers that work on brown circles also tend to work on black ones. Finally, we tried the concealers out on our own eye bags to see how natural it would look.

The Big Takeaway: Brighter Colors Work Best Around Your Eyes

The Big Takeaway: Brighter Colors Work Best Around Your Eyes
You of course want a concealer that’s close to your skin tone, and if you go just a bit lighter, you can achieve a natural finish. Concealers that were slightly pink and orange in color helped with dullness and brightened the skin around our eyes.
We also found that dewy concealers were more subtle than matte ones. Didn’t matter if it had pearl or glitter added to it or if it was just a naturally dewy liquid concealer–products that glimmered dispelled shadows and looked natural.

Test ②: Longevity

Test ②: Longevity
Next, we looked at how long-wearing the concealers were.
We sprayed artificial sebum onto the products to see how much would come off. We also rubbed at each with a tissue to make sure it’d stand up to friction.

The Big Takeaway: Stick Concealers are the Most Long-Lasting, but Make Sure It’s Not Too Thick

The Big Takeaway: Stick Concealers are the Most Long-Lasting, but Make Sure It’s Not Too Thick
Stick concealers with a lot of oil in them didn’t fade with sebum nor with rubbing. When looking for under eye concealer, you want slightly slicker formulas because they’re softer and apply in thinner coats. Make sure the product isn’t too dense, or it’ll crease over time.
Watery liquid concealers came off with light rubbing right after application. However, if you gave them enough time to set, they tended to stand up to both oil and friction, so we’d say they’re good for dark circles.

Test ③: Application

Test ③: Application
Finally, we graded the concealers based on how they applied.
We tried all the products out on our arms and around our eyes to see how easily they spread onto skin and if there would be any creasing. At the same time, we also considered how convenient the packaging was.

The Big Takeaway: If You’re Going to Be Applying Around Your Eyes, Know that Liquid Concealer’s the Gentlest

The Big Takeaway: If You’re Going to Be Applying Around Your Eyes, Know that Liquid Concealer’s the Gentlest
Liquid concealers spread smoothly, which meant they applied around our eyes without any gaps or creases. Stick and cream type concealers were too dense and tended to tug on the loose and delicate skin beneath our eyes.
In particular, The Saem’s Cover Perfection Tip Concealer stood out for its texture and packaging. The tube was small and easy to carry around, and the concealer spread well, so we got a lot of use out of small amounts of product.

The Final Verdict: Top 29 Best Japanese and Korean Under Eye Concealers to Buy Online

Now to introduce the 29 best Japanese and Korean under eye concealers available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
29. K-Palette Lasting High Cover Concealer Tint 1

29. K-Palette Lasting High Cover Concealer Tint

$18.88

TypeLiquid
ColorBeige
CoverageD
LongevityD
ApplicationD
Overall ScoreD
TypeCream (Palette)
ColorLight, Natural, Dark
CoverageD
LongevityC
ApplicationC
Overall ScoreD
TypeStick
ColorBeige
CoverageB
LongevityD
ApplicationB
Overall ScoreD
TypeCream (Palette)
ColorBrown, Pink Orange, Beige
CoverageD
LongevityC
ApplicationC
Overall ScoreD

25. MiMC Natural Whitening Concealer

$60.00

TypeCream (Palette)
ColorPink, Orange, Beige
CoverageD
LongevityD
ApplicationC
Overall ScoreD
TypeStick
ColorBeige
CoverageD
LongevityC
ApplicationA
Overall ScoreD

23. 24h cosme Care Mineral Concealer UV

$49.55

TypeCream (Palette)
ColorLight Beige, Natural Beige
CoverageC
LongevityC
ApplicationC
Overall ScoreC
TypeLiquid
ColorBright Beige
CoverageA+
LongevityD
ApplicationD
Overall ScoreC
TypeLiquid
ColorBeige
CoverageC
LongevityC
ApplicationB
Overall ScoreC
TypeCream (Tube)
ColorYellowish Beige
CoverageC
LongevityC
ApplicationC
Overall ScoreC
TypeLiquid
ColorBeige
CoverageB
LongevityD
ApplicationD
Overall ScoreC
18. MUJI Concealer Under Eye 1

18. MUJI Concealer Under Eye

$7.11

TypeLiquid
ColorBeige
CoverageD
LongevityA
ApplicationC
Overall ScoreC

17. Clé de Peau Beauté Correcteur Éclat Pour Les Yeux

$65.00

TypeLiquid (Pen)
ColorBeige
CoverageA
LongevityD
ApplicationB
Overall ScoreC
TypeCream (Palette)
ColorBrown Beige, Orange Beige, Light Beige
CoverageC
LongevityB
ApplicationB
Overall ScoreB
TypeLiquid
ColorBeige
CoverageB
LongevityB
ApplicationA+
Overall ScoreB

14. Clé de Peau Beauté Correcteur Visage Concealer

$70.00

TypeStick
ColorBeige
CoverageB
LongevityC
ApplicationA
Overall ScoreB
TypeLiquid
ColorOrange Brown
CoverageB
LongevityC
ApplicationC
Overall ScoreB
TypeLiquid
ColorBeige
CoverageB
LongevityB
ApplicationC
Overall ScoreB
11. NOV Concealer 1

11. NOV Concealer

$21.61

TypeCream
ColorBeige
CoverageC
LongevityA
ApplicationA
Overall ScoreB
TypeCream (Tube)
ColorYellow Beige
CoverageB
LongevityB
ApplicationC
Overall ScoreB
TypeCream
ColorMild White
CoverageA
LongevityB
ApplicationD
Overall ScoreB
TypeLiquid
ColorOrangish Beige
CoverageA+
LongevityC
ApplicationB
Overall ScoreA
TypeCream (Palette)
ColorNatural Beige, Orange Beige, Ocher Beige
CoverageB
LongevityC
ApplicationC
Overall ScoreA
6. BCL Kakushi Must Ultra Cover Concealer 1

6. BCL Kakushi Must Ultra Cover Concealer

$9.17

TypeCream (Tube)
ColorBeige
CoverageA
LongevityB
ApplicationC
Overall ScoreA
TypeLiquid
ColorYellowish Beige
CoverageA
LongevityA
ApplicationD
Overall ScoreA

4. Tv&Movie Moist Mineral Concealer UV

$65.46

TypeCream (Palette)
ColorPink, Orange, Beige
CoverageB
LongevityB
ApplicationB
Overall ScoreA
TypeStick
ColorBeige
CoverageC
LongevityA+
ApplicationA+
Overall ScoreA
TypeLiquid
ColorBeige
CoverageB
LongevityB
ApplicationA+
Overall ScoreA+
TypeLiquid
ColorPink
CoverageA+
LongevityA+
ApplicationA
Overall ScoreA+

Figuring out How to Hide your Under Eye Circles

Here, we talk about things like how to get a more natural look and how to fix up.

Use Less or No Primer Around Your Eyes, and Work on Applying an Even Coat of Concealer

Use Less or No Primer Around Your Eyes, and Work on Applying an Even Coat of Concealer
Dark circles can take on a shade radically different from that of the rest of your skin–that’s what makes them so annoying to hide. Put on too little product, and you won’t have enough coverage; however, put on too much and it will crease and separate around expression lines.
The trick is to use as little primer and foundation around your eyes as possible. If you need to build a base to help your makeup stay on, feel free too, but don’t apply directly on your eye bags; instead, blend up towards it. That’ll keep your concealer from getting cakey.
Do everything you can to get an even coat of concealer. Fingers are good makeup tools, but they do lead to uneven finishes; sponges and beauty blenders are easier to use. If you prefer brushes, just remember that they can be a bit rough on the thin skin beneath your eyes; make sure that the bristles are soft.

For a Natural Finish, Dot on Your Concealer

For a Natural Finish, Dot on Your Concealer
If you want to look natural, don’t apply concealer in swipes.
Just put three dots of color on any problem areas and gently blend out with a sponge. When covering dark circles, try linings the dots up around 4 mm below your lash line, then spread downwards. That way, your concealer won’t be too thick in any one area.
Try not to layer too much product around your eyes. If you must, then aim for specific areas–just where your blue circles are still showing through, for example, or where your brown circles are still looking dull. As before, apply one dot of color at a time.

How to Touch up and Not Look like a Cake Face

How to Touch up and Not Look like a Cake Face
No matter how careful you are about applying your makeup, there are days where it just doesn’t stay put. You need to touch up, but we don’t recommend simply layering more product over the top.
Instead, rid any problem areas of all residue. Face lotion or at least hand cream is best for the job, as you can care for your skin as you clear it off. By applying only onto a clean canvas, you can end the day looking as fresh as you did starting it. For this very reason, it’s a good idea to always have some lotion and cotton pads ready in your makeup bag.

Ways to Deal with Dark Circles that Don’t Involve Makeup

We mean, concealer’s great. But you know what’s even greater? Not having to use concealer.

How to Prevent Dark Circles, or At Least Keep Them from Getting Worse

How to Prevent Dark Circles, or At Least Keep Them from Getting Worse
Blue circles are caused by poor blood circulation, lack of sleep, and being cold–and these are all lifestyle choices. Even if you haven’t the time to get a good night’s sleep, at least try to keep your body warm. Stretch, take a bath, whatever you have to do to get your temperature up. You can also target the area around your eyes with a massage or a warm compress.
Brown circles are harder, as they’re caused by pigmentation. Some of it’s genetic–that, no one has control over. But, at the very least, try rubbing at your eyes as little as possible. That also means looking for eye makeup that’s easy to remove (no waterproof products, as you usually have to scrub at them). Use dedicated removers so your eye makeup will slide right off.
Black circles are the result of dull and sagging skin, so the best way to prevent them is to keep hydrated. Gently massage face lotion or eye cream into your skin, targeting areas your shadows are the darkest.

Improve Blood Flow Around Your Eyes with a Hot Towel

Improve Blood Flow Around Your Eyes with a Hot Towel
You can often improve dullness or sagging around the eyes by getting your blood pumping. The easiest way to do this is with a hot towel.
Wet a towel and wring it so it’s not sopping. Then microwave it for 40 – 60 seconds. After testing it out on your arm and ensuring that it isn’t too hot, place it on your eyes. After it’s cooled down, replace it with a cold towel. Once it’s warm, replace with a hot towel. This alternating between hot and cold towels works wonders for tired eyes.
Just don’t burn yourself. Make sure to test the towel against the inside of your arm; it should feel quite warm, but not scalding hot.

Summary

We rounded up members of our editing department, purchased the 29 most popular Japanese and Korean under eye concealers, and tested them all.
How you deal with blue circles is different from how you deal with brown circles is different from how you deal with black circles, so before buying anything, figure out which you have. It may also be the case that the state of your skin changes from day to day–this is true of your writer, so she recommends getting a palette so you can mix and match colors.
Keep what we talked about in the back of your mind, and hopefully the next under eye concealer you buy will feel like it was made for you.
Original by Haruka Toda; Translation by Jasmine Li

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    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    10,878 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2020 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2020 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    9,708 views
  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    12,836 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    7,482 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2020 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2020 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    5,867 views
  • Heroine Make Waterproof Eyeliner Review
    Heroine Make Waterproof Eyeliner Review
    If you’ve stepped foot into a Japanese drugstore before, you’ve seen Heroine Make. They’re known as much for their cosmetics as they are for their twinkly-eyed heroines of yesteryear (who are oddly reminiscent of Roy Lichtenstein pop art). But are they popular because their products are good or is it just skillful advertising?Our editing department purchased Heroine Make’s top-selling eyeliner to see if it was worth the hype. Specifically, we were looking at how easy it was to use, how well-pigmented it was, and how resistant to smudging. This is what we learned during testing.
    Cosmetics and skincare
    543 views
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