• Top 60 Best Japanese and Korean Concealers to Buy Online 2019 - Tried and True! 1
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Top 60 Best Japanese and Korean Concealers to Buy Online 2019 - Tried and True!

No one has perfect skin, but we sure as heck want it. We’d even venture to say that that’s especially true in Asia, where “whitening,” “brightening,” and “glass skin” are buzzwords. It’s no coincidence that some of the best concealers in the world come from Japan and Korea.

We have concealers for dark circles. We have concealers for scarring, redness, dullness, sallowness. We have powder, stick, and liquid concealers. We have magic concealers (or so they claim to be). To help you sift through all these products, we ordered the 60 most popular concealers from Japan’s e-commerce giants and tested for the following:

1. Coverage
2. Longevity
3. Application

This is how we tested and found the most exceptional Japanese and Korean concealers. We also have a few makeup tips and tricks for you at the end of the article, so stay tuned.
  • Last updated: 10-24-2019
  • 865 views
Table of Contents

How to Choose Japanese and Korean Concealer – Buying Guide

We’ll get into how we tested and compared all the products, but before that, we want to introduce three things you should look out for when picking out a Japanese or Korean concealer.

① First, Get Your Concealers Straight

We’d say there’s five main types of concealer. Some will work for you, some won’t; it all depends on what kind of finish you’re looking for, as well as your quirks and preferences.

Stick Concealer: Amazing Coverage

Stick Concealer: Amazing Coverage
You want coverage? Get a stick concealer. Stick concealers are convenient; throw one in your pouch for quick touch-ups on the go. The only downside to them, though, is they get cakey fast, so make sure you don’t overapply.

  • Coverage: ★★★

  • Spread: ★☆☆

  • Texture: Dense

  • Best on: Cheeks and Jaw

  • Covers: Spots, Freckles, Acne Scars

Liquid Concealer: Blends Easily, Beginner-Friendly

Liquid Concealer: Blends Easily, Beginner-Friendly
Liquid concealers are, well, liquid, so they spread smoothly over skin. You can cover a lot of ground with just a small dab, so they’re perfect for hiding redness on your cheeks or far-flung freckles. Liquid concealers don’t offer a lot of coverage, though, so they won’t help with any moles or birthmarks.
However, because they go on thin, they look natural and they’re breathable to boot. Liquid concealer can come as a pen or you can apply them with a brush or sponge–you’re pretty much guaranteed to find something that’s easy for you to use.

  • Coverage: ★☆☆

  • Spread: ★★★

  • Texture: Smooth

  • Best on: Under Eye

  • Covers: Dark Circles

Cream Concealer: Offers Coverage and a Stunning Finish

Cream Concealer: Offers Coverage and a Stunning Finish
Cream concealers come out to a natural finish despite how much coverage they provide; adopting the strengths of both stick and liquid concealer. You can use them to hide entire swaths of skin or just to spot correct. Cream concealers even work well around your nose and mouth–areas that are the first to crease when you overapply.
However, you do need to apply with a brush or cotton swab. If your cream concealer doesn’t come with a brush, you’ll have to go out and get one yourself. You might also run across concealer palettes. While it is fun to blend colors, know that it’s actually quite difficult (and messy) to create the perfect shade.

  • Coverage: ★★☆

  • Spread: ★★☆

  • Texture: Middling

  • Best on: Anywhere

  • Covers: Dark Circles, Spots, Freckles, Acne

Pencil Concealer: For Small Spot Corrections

Pencil Concealer: For Small Spot Corrections
For small blemishes that come in big numbers, such as freckles, try a pencil concealer. However, you can’t use pencil concealers where your skin thins out (around your eyes), and they don’t cover a lot of ground. Since pencil concealers tend to be stiff, they’ll irritate pimples, so be careful if you’re covering acne.

  • Coverage: ★★☆

  • Spread: ★☆☆

  • Texture: Stiff

  • Best on: Small Areas

  • Covers: Spots, Freckles, Acne Scars

Powder Concealer: Cover Huge Areas in One Go

Powder Concealer: Cover Huge Areas in One Go
You can’t really aim with powder concealer. Get it for evening out large patches of skin. Also note that powder doesn’t offer a lot of coverage–most people who like powder concealers are either going for a more natural look or are into organic cosmetics.

  • Coverage: ★☆☆

  • Spread: ★★★

  • Texture: Powder

  • Best on: Your Whole Face

  • Covers: Dark Circles, Spots, Freckles, Acne

② Understand Different Colors and Textures and What They’re Meant to Conceal

Concealers can be thick or thin and come in multiple colors (green, yellow, pink…). Every density/color/texture is meant to cover a different kind of blemish–think about what you’re trying to hide.

Acne: More Solid Concealers Can be Irritating. Try Using Different Products to Divide and Conquer

Acne: More Solid Concealers Can be Irritating. Try Using Different Products to Divide and Conquer
Beige and yellow tones are usually good for acne. Basically, you want something as close to your skin tone as possible.
If you’ve got fading scars sprinkled all over your face, then try tamping down the redness with a green color corrector. If you want to hone in on just a few acne scars, then try a liquid or pencil concealer. Just don’t use pencil concealer on inflamed pimples, as it can be irritating.
Because you usually need a long-wearing and high coverage concealer for acne, look for a denser product. Just make sure it isn’t too thick, as that will cause a whole other set of problems.

Dark Circles: Go One Shade Brighter to Bring Light to Your Under Eye. Thinner, Smoother Concealers Won’t Crease as Much

Dark Circles: Go One Shade Brighter to Bring Light to Your Under Eye. Thinner, Smoother Concealers Won’t Crease as Much
There are three main types of under eye circles. Brown circles are usually the product of pigmentation or UV rays, and they’re best covered with a beige or yellow concealer.
If you haven’t been getting enough sleep or your eyes are otherwise tired, you probably have blue circles; these are best corrected with orange or pink concealers, as they give you a more healthy, flushed complexion. Or you can use a concealer that’s a shade lighter than your foundation.
Black circles are usually the result of sagging skin under your eyes; try using a beige or ocher concealer for these.
Make sure your concealer isn’t too thick. The skin around your eyes is constantly moving; if you go for too much coverage, chances are you’ll experience some creasing. Liquid and cream products are both flexible and work best for dark circles.

Spots and Freckles: Go One Shade Darker

Spots and Freckles: Go One Shade Darker
If you’re looking to cover spots and freckles, look for something that’s identical in color to your skin or just a bit darker. If you try for a concealer that’s too light, you’ll actually end up highlighting your problem areas. When choosing a shade, it’s always a good idea to check the product against your current foundation.
As for texture–well, it depends on where you’re covering. If you’re applying to larger areas of skin, try a softer stick or cream concealer; for spot corrections, go for pencil concealer.

③ Figure out Which Concealers are Long-Wearing and Don’t Crease

③ Figure out Which Concealers are Long-Wearing and Don’t Crease
If you find a concealer formulated for your skin type, then it’ll be less likely to fade. A concealer’s texture is usually determined by how much oil’s in the formula. So if you yourself have oily skin, try a thicker product; if you have dry skin, try a more liquidy product.
Just know that if you leave your makeup on for long enough, it’s going to move, whether because your skin is drying out or greasing up. So no matter what concealer you choose to use in the morning, it’s always nice to have a stick or pencil product in your bag for quick touch-ups throughout the day.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 60 most popular Japanese and Korean concealers that we ordered and the process by which we tested them.
{The Products We Tested}
1. The Saem Cover Perfection Tip Concealer (ザセム カバーパーフェクション チップコンシーラー)
2. INTEGRATE Spots Concealer (インテグレート スポッツコンシーラー)
3. INTEGRATE GRACY Concealer ~For Dullness and Freckles~ (インテグレート グレイシィ コンシーラー ~シミ・ソバカス用~)
4. Visée Riche Perfect Concealer (ヴィセ リシェ パーフェクト コンシーラー)
5. Visée Riche CC Concealer (ヴィセ リシェ CC コンシーラー)
6. ESPRIQUE Fit Up Concealer UV (エスプリーク フィットアップ コンシーラー UV)
7. CANMAKE Cover & Stretch Concealer UV (CANMAKE カバー&ストレッチコンシーラーUV)
8. CANMAKE Color Mixing Concealer (CANMAKE カラーミキシングコンシーラー)
9. KATE stick concealer THE BASE ZERO (ケイト スティックコンシーラーA)
10. CEZANNE Stretch Concealer (セザンヌ ストレッチコンシーラー)
11. CEZANNE Color Control Concealer (セザンヌ 赤み補正コンシーラー)
12. CEZANNE Concealer Crayon UV (セザンヌ コンシーラークレヨンUV)
13. Chifure Spot Make-up Cover (ちふれ スポットメーキャップカバー)
14. KOSE NOAH Stick Concealer (コーセー ノア スティックコンシーラー)
15. MEDICUBE Red Concealer (メディキューブレッドコンシーラー)
16. WHOMEE Concealer (WHOMEE コンシーラー)
17. CALYPSO Magic Concealer (カリプソ マジックコンシーラー)
18. BCL Kakushi Must Ultra Cover Concealer (BCL カクシマスト ウルトラカバーコンシーラー)
19. K-Palette 0 kuma Concealer (K-パレット ゼロクマコンシーラー)
20. K-Palette Lasting High Cover Concealer Tint (K-パレット ラスティングハイカバーコンシーラーティント)
21. Men’s Acne Barrier Medicated Protect Concealer (メンズアクネバリア 薬用コンシーラー)
22. DHC Medicated Acne Care Concealer (DHC 薬用 アクネケア コンシーラー)
23. ORBIS Acne Spots Concealer (オルビス アクネスポッツコンシーラー)
24. d program Medicated Skincare & Cover Tube (dプログラム 薬用 スキンケア&カバーチューブ)
25. Shiseido SPOTSCOVER foundation (資生堂 スポッツカバー ファウンデイション)
26. Maikohan Concealer (舞妓はん コンシーラー)
27. miu Pencil Concealer (ミュウ ペンシルコンシーラー)
28. FANCL Spots Cover Concealer (ファンケル スポッツカバーコンシーラー)
29. TOUT VERT Mineral Concealer (トゥヴェール ミネラルコンシーラー)
30. COSCOS Color Concealer ( パーフェクトマットコンシーラー)
31. Etude House BIG Cover Concealer Skin Fit PRO (エチュードハウスビッグカバーフィットコンシーラー)
32. Ettusais Premium Perfect Clear Up Concealer (エテュセ プレミアムパーフェクトコンシーラー)
33. Ettusais Homme Medicated Acne Concealer (エテュセ オム 薬用アクネコンシーラー)
34. Ettusais Medicated Acne Real Fit Concealer (エテュセ 薬用アクネ リアルフィット コンシーラー)
35. NOV Concealer (ノブ コンシーラー)
36. excel Silent Cover Concealer (エクセル サイレントカバーコンシーラー)
37. excel Silent Glow Concealer (エクセル サイレントグロウ コンシーラー)
38. MUJI Concealer Stick Type (無印良品 コンシーラー スティックタイプ)
39. MUJI Concealer Under Eye (無印良品 コンシーラー 目元用)
40. Daiso Concealer (ダイソー コンシーラー)
41. COFFRET D’OR Magical Glow Stick (コフレドール マジカルグロウスティック)
42. Kesalan Patharan Under Eye Brightener (ケサランパサランアンダーアイブライトナー)
43. COVERMARK Bright Up Foundation (カバーマーク ブライトアップファンデーション)
44. 24h cosme Care Mineral Concealer UV (24h cosme ケアミネラルコンシーラUV)
45. ONLY MINERALS Medicated Concealer Foundation Acne Protector (オンリーミネラル 薬用コンシーラーファンデーション アクネプロテクター)
46. VINTORTÉ Mineral Silk Concealer (VINTORTE ミネラル シルク コンシーラー)
47. AQUA AQUA Organic Stick Concealer (アクア・アクア オーガニックスティックコンシーラー)
48. IPSA Creative Concealer EX (IPSA クリエイティブコンシーラー EX)
49. Rachel Wine Powder Concealer (レイチェルワイン パウダーコンシーラー)
50. MiMC Mineral Concealer (mimc ミネラルコンシーラー)
51. MiMC Natural Whitening Concealer (mimc ナチュラルホワイトニングコンシーラー)
52. Tv&Movie Moist Mineral Concealer UV (tv&movie モイストミネラルコンシーラーUV)
53. Beautiful Skin Mineral Control Concealer (ビューティフルスキン ミネラルコントロールコンシーラー)
54. ETVOS Mineral Concealer (エトヴォス ミネラルコンシーラー)
55. ETVOS Mineral Concealer Palette (エトヴォス ミネラルコンシーラーパレット)
56. THREE Advanced Smoothing Concealer (THREE アドバンスド スムージング コンシーラー)
57. MAQUILLAGE Concealer Stick EX (マキアージュ コンシーラースティックEX)
58. MAQUILLAGE Concealer Liquid EX (マキアージュ コンシーラーリキッドEX)
59. Clé de Peau Beauté Correcteur Éclat Pour Les Yeux (クレ・ド・ポーボーテ コレクチュールエクラプールレジュー)
60. Clé de Peau Beauté Correcteur Visage Concealer (クレ・ド・ポーボーテ コレクチュールヴィサージュ)
We then tested for each of the following things:
Test ①: Coverage
Test ②: Longevity
Test ③: Application

Test ①: Coverage

Test ①: Coverage
First, we looked at how much each concealer could hide.
We colored our arms blue, brown, and red, simulating dark circles, spots, and acne, respectively. We then applied concealer on top of each dab of color to check for coverage.

The Big Takeaway: The Closer to Our Skin Tone It was, the Better It Covered

The Big Takeaway: The Closer to Our Skin Tone It was, the Better It Covered
The more pigmented a concealer was and the closer it was to our skin tone, the more it covered. Those were pretty much the only two things that mattered, no matter what the color of blemish (red, brown, or blue).
We couldn’t get the hang of concealers that were completely different from our skin tone. Rather than choosing a color corrector that’s super green, yellow, or red, try for a subtler one that’s similar in shade to your foundation.

Test ②: Longevity

Test ②: Longevity
Next, we tested how long-wearing the concealers were.
We applied the concealers and then sprayed artificial sebum over them, checking how much faded. We also wiped each sample with a tissue to make sure the concealers could withstand friction.

The Big Takeaway: Softer Stick Concealers Didn’t Crack or Fade

The Big Takeaway: Softer Stick Concealers Didn’t Crack or Fade
Smooth stick concealers–that is, stick concealers with more oil in the formula–adhered to skin; they didn’t wear off with sebum or friction. However, stick concealers that were more dense and solid peeled off of skin easily.
Concealers that were more liquid in form blended readily into skin upon application; however, they quickly faded if we didn’t give them enough time to set.

Test ③: Application

Test ③: Application
Finally, we looked at how the concealers applied.
We tried out all the products on our face and arms. We looked at whether or not they spread easily or blended into our skin. We also made note of particularly user-friendly packaging.

The Big Takeaway: You Don’t Need Any Skill to Use a Stick Concealer Properly

The Big Takeaway: You Don’t Need Any Skill to Use a Stick Concealer Properly
Stick concealers were easy to use, but they still came out to a nice finish. They might not have spread as readily as liquid concealers, but you can simply blend them out with your fingers.
As for packaging, we have to say that tubes weren’t very popular. You can’t apply concealer straight to your skin; you always need to transfer first to your fingers or a brush. We also had to make sure we squeezed just the right amount of product from the tube–just little annoyances that could be avoided.

The Final Verdict: Top 60 Best Japanese and Korean Concealers to Buy Online

Now to introduce the 60 best Japanese and Korean concealers available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
CoverageD
LongevityB
ApplicationC
Overall ScoreD
59. Chifure Spot Make-up Cover 1

59. Chifure Spot Make-up Cover

$11.23

CoverageD
LongevityC
ApplicationD
Overall ScoreD

58. COSCOS Color Concealer

$15.19

CoverageC
LongevityB
ApplicationB
Overall ScoreC
CoverageD
LongevityB
ApplicationB
Overall ScoreD
CoverageD
LongevityB
ApplicationB
Overall ScoreD
55. K-Palette Lasting High Cover Concealer Tint 1

55. K-Palette Lasting High Cover Concealer Tint

$18.88

CoverageC
LongevityD
ApplicationC
Overall ScoreD
CoverageC
LongevityC
ApplicationB
Overall ScoreD

53. Beautiful Skin Mineral Control Concealer

$0.00

CoverageC
LongevityB
ApplicationD
Overall ScoreC
52. INTEGRATE GRACY Concealer ~For Dullness and Freckles~ 1

52. INTEGRATE GRACY Concealer ~For Dullness and Freckles~

$7.39

CoverageC
LongevityB
ApplicationC
Overall ScoreC
CoverageC
LongevityC
ApplicationC
Overall ScoreC

50. Ettusais Premium Perfect Clear Up Concealer

$37.91

CoverageC
LongevityC
ApplicationB
Overall ScoreC
CoverageC
LongevityC
ApplicationB
Overall ScoreC
CoverageC
LongevityB
ApplicationD
Overall ScoreD
CoverageC
LongevityC
ApplicationC
Overall ScoreC
CoverageC
LongevityB
ApplicationD
Overall ScoreC

45. ONLY MINERALS Medicated Concealer Foundation Acne Protector

$18.02

CoverageC
LongevityC
ApplicationC
Overall ScoreC
CoverageD
LongevityA
ApplicationC
Overall ScoreC
43. miu Pencil Concealer 1

43. miu Pencil Concealer

$13.51

CoverageD
LongevityA
ApplicationC
Overall ScoreC

42. MiMC Natural Whitening Concealer

$60.00

CoverageC
LongevityD
ApplicationB
Overall ScoreC
CoverageC
LongevityD
ApplicationB
Overall ScoreC
CoverageC
LongevityB
ApplicationC
Overall ScoreC
CoverageD
LongevityA+
ApplicationC
Overall ScoreC

38. TOUT VERT Mineral Concealer

$17.02

CoverageC
LongevityB
ApplicationD
Overall ScoreC
37. MUJI Concealer Under Eye 1

37. MUJI Concealer Under Eye

$7.11

CoverageC
LongevityA
ApplicationB
Overall ScoreC
CoverageC
LongevityC
ApplicationA
Overall ScoreC
CoverageC
LongevityA+
ApplicationD
Overall ScoreC
CoverageB
LongevityD
ApplicationB
Overall ScoreC

33. 24h cosme Care Mineral Concealer UV

$49.55

CoverageB
LongevityC
ApplicationB
Overall ScoreC

32. Ettusais Homme Medicated Acne Concealer

$13.51

CoverageC
LongevityB
ApplicationB
Overall ScoreC
CoverageC
LongevityC
ApplicationA
Overall ScoreC
CoverageB
LongevityC
ApplicationB
Overall ScoreC
CoverageB
LongevityC
ApplicationC
Overall ScoreC
28. Men’s Acne Barrier Medicated Protect Concealer 1

28. Men’s Acne Barrier Medicated Protect Concealer

$12.65

CoverageC
LongevityB
ApplicationC
Overall ScoreC
CoverageB
LongevityC
ApplicationB
Overall ScoreC
CoverageB
LongevityC
ApplicationB
Overall ScoreB
CoverageB
LongevityC
ApplicationC
Overall ScoreB
CoverageC
LongevityB
ApplicationC
Overall ScoreB
CoverageA+
LongevityD
ApplicationC
Overall ScoreB

22. Clé de Peau Beauté Correcteur Éclat Pour Les Yeux

$65.00

CoverageA
LongevityD
ApplicationB
Overall ScoreB
CoverageB
LongevityB
ApplicationA+
Overall ScoreB
CoverageB
LongevityC
ApplicationB
Overall ScoreB
19. NOV Concealer 1

19. NOV Concealer

$21.61

CoverageB
LongevityB
ApplicationA
Overall ScoreB
18. MUJI Concealer Stick Type 1

18. MUJI Concealer Stick Type

$5.31

CoverageB
LongevityB
ApplicationC
Overall ScoreB
CoverageB
LongevityB
ApplicationB
Overall ScoreB
CoverageA
LongevityC
ApplicationB
Overall ScoreB
CoverageB
LongevityB
ApplicationB
Overall ScoreB
CoverageA
LongevityD
ApplicationA
Overall ScoreB

13. Rachel Wine Powder Concealer

$24.31

CoverageB
LongevityB
ApplicationC
Overall ScoreB
CoverageB
LongevityB
ApplicationC
Overall ScoreB
11. Daiso Concealer 1

11. Daiso Concealer

$0.97

CoverageB
LongevityB
ApplicationD
Overall ScoreB
CoverageB
LongevityB
ApplicationC
Overall ScoreA

9. Clé de Peau Beauté Correcteur Visage Concealer

$70.00

CoverageA
LongevityC
ApplicationA
Overall ScoreA
CoverageA+
LongevityB
ApplicationC
Overall ScoreA
CoverageA
LongevityB
ApplicationB
Overall ScoreA
6. BCL Kakushi Must Ultra Cover Concealer 1

6. BCL Kakushi Must Ultra Cover Concealer

$9.17

CoverageA
LongevityB
ApplicationB
Overall ScoreA

5. Tv&Movie Moist Mineral Concealer UV

$65.46

CoverageB
LongevityB
ApplicationB
Overall ScoreA
CoverageB
LongevityB
ApplicationB
Overall ScoreA
3. MiMC Mineral Concealer 1

3. MiMC Mineral Concealer

$36.03

CoverageA
LongevityB
ApplicationA+
Overall ScoreA
CoverageA+
LongevityA+
ApplicationB
Overall ScoreA+
CoverageA
LongevityA
ApplicatonA
Overall ScoreA+

How to Apply Concealer Right

Everyone applies makeup differently, but here are some tips and tricks that worked for us.

When You Apply Concealer Depends on What Kind of Foundation You’re Using

It’s a debated topic: do you apply concealer before or after foundation? Here’s how we do it.

Liquid Foundation? Apply Concealer Afterwards

Liquid Foundation? Apply Concealer Afterwards
If you’re using liquid foundation, then your routine should flow something like this: base → color corrector → foundation → concealer. Basically, you should only be using concealer on blemishes your foundation couldn’t cover. Finish up with a setting powder if you need the extra staying power.

Powder Foundation? Apply Concealer Beforehand

Powder Foundation? Apply Concealer Beforehand
If you’re using powder foundation, then your routine should go like this: base → color corrector → concealer → foundation. If you try to apply a concealer over powder foundation, it a) won’t adhere correctly and b) will clump. Go over your blemishes with concealer first and then even out the rest of your skin with foundation.

The Secret to Using Palettes

Palettes can be difficult to use, but once you master them, the possibilities are (almost) endless.

Use the Lighter Colors as Highlighters and the Darker Colors to Blot out Spots and Acne

Use the Lighter Colors as Highlighters and the Darker Colors to Blot out Spots and Acne
Of course, what colors you get depends on the brand and line of the product, but generally speaking, concealer palettes come with three colors: a lighter shade, a darker shade, and a color corrector.
You should use the lighter color to highlight and fix up dullness, the darker color to blot out spots and acne scars, and then if the color corrector is a bit orangey (it usually is), you use it to add a bit of blush and life to sallow areas.
But the most important thing when choosing a palette is making sure it matches your skin tone. If you’re trying out makeup at a store, try not to swatch on the back of your hand but on your jawline, which is closest to the natural, untanned color of your skin.

If You’re Shading, Go from Dark to Light

If You’re Shading, Go from Dark to Light
If you want to shade or you need to layer colors, try going from dark to light. Pale tones allow for more subtle, gradual color adjustments than dark ones.
If you need to brighten up around the eyes, start off with a shade of orange to cover up dullness; then add in some brightness with a pale color over that. If you want to mix your colors before applying them to your face, try starting off with a 1:1 ratio and adjust as needed.

How to Touch up Your Makeup and Not Look Like a Cake Face

How to Touch up Your Makeup and Not Look Like a Cake Face
Let’s face it: most makeup is going to start wearing off before the day’s up. You’ll have to touch up. And you can’t just dab some more foundation on your face and pile on products either.
If you notice your makeup’s faded in some spots, first wipe off all residue with a lotion or hand cream. Then build up that spot again from zero. Make sure you get rid of any sweat, oil, or gunk that’s accumulated as well–you want to work only with a clean canvas. Always have a lotion and some cotton pads in your makeup pouch for this purpose.

Looking for Other Products to Build up Your Base?

Looking for Other Products to Build up Your Base?
What’s concealer without a good foundation, right? Or at least a nice BB or CC cream. We’ve tested all those products and more! Check out some of our other makeup articles below.

Summary

We rounded up members of our editing department, purchased the 60 most popular Japanese and Korean concealers, and tested them all.
We also ranked them, but remember that everything’s quite subjective. Depending on what you’re covering and how simple and straightforward you want your concealer to be, you may like some products more than others. We actually were in love with the palettes, which not only conceal but also contour and highlight.
No matter what your personal preferences, we hope we helped you find something that makes you feel flawless and confident.
Original by Haruka Toda; Translation by Jasmine Li

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    Top 10 Foundation Primers for Oily Skin to Buy Online 2019
    Every oily girl knows it–your T-zone is your worst enemy. If you’re like us, you spend a good half an hour or so putting on your face in the morning. You go through your hectic day, barely finding time to use the restroom, much less touch up your makeup. Then you get home at night, and you look like the Wicked Witch of the West after Dorothy’s poured water on her. (Positively melting.)Well, behind every long-lasting, flawless look, there’s a good primer. This holds doubly true for oily-skinned folks. However, not just any primer will do for any type of skin. Let’s talk about what kind of primer will keep your T-zone from getting quite so shiny.
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    78 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    3,622 views
  • Top 10 Best Treatments for Bleached Hair to Buy Online 2019
    Top 10 Best Treatments for Bleached Hair to Buy Online 2019
    Bleaching your hair opens up a ton of opportunities in terms of color, but it can also leave your hair dry and damaged. So we scoured the internet for treatments to make having the hair color of your dreams a little easier.After poring over reviews, we’ve come to the conclusion that the best products are both moisturizing and strengthening, color safe, and protective. When considering a product, you might want to look for one that includes oils, proteins, and maybe a purple dye. We kept all of this in mind when putting together a list of some of the best treatments for bleached hair available online.
    Cosmetics and skincare
    153 views
  • Top 19 Best Japanese Face Washes for Acne to Buy Online 2019 - Tried and True!
    Top 19 Best Japanese Face Washes for Acne to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for face washes that work on acne-prone skin. We looked at products with salicylic acid; we looked at pore-clearing stuff; we looked at foams and clays and bars of soap.After some hemming and hawing, we narrowed our list down to 19 options. We then tested them for the following:1. Cleansing Power2. Hydration (that is, how hydrated your skin is after cleansing)This is how we hand-picked the best Japanese face washes for acne. For those interested, we also discuss face washing technique at the end of the article–just a quick heads-up so you don’t miss it.
    Cosmetics and skincare
    2,394 views
  • Top 21 Best Japanese Cleansing Waters (Makeup Removers) to Buy Online 2019 - Tried and True!
    Top 21 Best Japanese Cleansing Waters (Makeup Removers) to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing water (also known as micellar water). We then chose the 21 most popular products and tested them for the following:1. Cleansing Power2. Hydration (that is, how hydrated your skin is after cleansing)3. IngredientsWe made sure to take into consideration skincare benefits–exfoliation and brightening, for instance–and also talked to a cosmetic R&D specialist about options for folks with sensitive skin. What we ended up with was a definitive list of and buying guide about the best Japanese cleansing waters available online (and in drugstores).
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  • Guerlain Crème de Beaute Review - mybest
    Guerlain Crème de Beaute Review - mybest
    Cleansing creams come with many benefits–they’re effective cleansers, but they’re milder than soap. They often contain hydrating ingredients and oils, so they’re suitable for dry skin. They almost sound too good to be true.Our editing department purchased Guerlain’s Crème de Beaute, a luxury cleansing cream, and put it to the test. We looked at the ingredients and the effect it had on skin and determined whether it was worth the price. Later on in the article, we also talk about how to properly use the product. This is what we learned during testing.
    Cosmetics and skincare
    83 views
  • Top 53 Best Japanese Face Washes for Oily Skin to Buy Online 2019 - Tried and True!
    Top 53 Best Japanese Face Washes for Oily Skin to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as as @cosme, Amazon, and Rakuten) for the best face washes for oily skin. We then chose the 53 most popular products and tested them for the following:1. Cleansing Power2. Hydration3. IngredientsWe were searching for products that could absorb oil without drying out skin. We also asked an expert in cosmetic ingredients to look at the formulas and point out options safe for those with sensitive skin. We then compiled our findings into a definitive list of the best Japanese face washes for oily-skinned folks available online.
    Cosmetics and skincare
    620 views
  • Top 18 Best Japanese Salon Shampoos to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Salon Shampoos to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best salon shampoo. We then chose the 18 most popular products and tested for the following:1. Application2. Mildness3. Lather4. Hair Texture5. Cleansing PowerWe consulted a researcher and talked about formulas–which would be the most mild and which would be the most effective? We also discussed the characteristics of different surfactants, including amino acids and sulfates, as well as nourishing ingredients and unnecessary additives.We then compiled everything we learned into a buying guide about and list of the best Japanese salon shampoos available online.
    Cosmetics and skincare
    187 views
  • Top 20 Best Japanese Shampoos for Damaged Hair to Buy Online 2019 - Tried and True!
    Top 20 Best Japanese Shampoos for Damaged Hair to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best shampoos for damaged hair. We then chose the 20 most popular products and tested them.We focused on five things: how it felt to use, how gentle it was, how much foam it produced, how smooth it was, and how well it cleansed our hair. We then compiled everything we learned into a buying guide about and list of the best Japanese shampoos for damaged hair available online.
    Cosmetics and skincare
    186 views
  • Top 33 Best Japanese Powder Blushes to Buy Online 2019 - Tried and True!
    Top 33 Best Japanese Powder Blushes to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best powder blushes. We then chose the 33 most popular products and tested them.We focused on three things: its finish, its durability, and how it felt to use. We then compiled everything we learned into a buying guide about and list of the best Japanese powder blushes available online.
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  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
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  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
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  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    2,643 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    2,707 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    2,942 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    2,864 views
  • Top 18 Best Japanese Anti-Aging Face Washes to Buy Online 2019- Tried and True!
    Top 18 Best Japanese Anti-Aging Face Washes to Buy Online 2019- Tried and True!
    Have you started to feel like the facial cleansing products that you’ve always used in the past aren’t working for you anymore? Or are you looking for a product that suits your skin type better? There are many choices for aging skincare on the market today, and Japan has some great products. We collected 18 popular aging-care face washes, the top-sellers on sites like @cosme, Amazon, and Rakuten, and tested them to determine which are really the best!mybest consulted with an expert in cosmetic ingredients. Then we actually bought and used all of the products to test for the following three points:1. Cleansing power2. Moisturizing ability3. Ingredients
    Cosmetics and skincare
    188 views
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