• 10 Best Tried and True Japanese Lip Balms in 2022 (Hair and Makeup Artist-Reviewed) 1
  • 10 Best Tried and True Japanese Lip Balms in 2022 (Hair and Makeup Artist-Reviewed) 2
  • 10 Best Tried and True Japanese Lip Balms in 2022 (Hair and Makeup Artist-Reviewed) 3
  • 10 Best Tried and True Japanese Lip Balms in 2022 (Hair and Makeup Artist-Reviewed) 4
  • 10 Best Tried and True Japanese Lip Balms in 2022 (Hair and Makeup Artist-Reviewed) 5

10 Best Tried and True Japanese Lip Balms in 2022 (Hair and Makeup Artist-Reviewed)

Your lips are worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you have plenty of choices–choices between brands like Kao, DHC, Rohto, and KOSÉ, as well as between medicated, tinted, or organic balms. Moreover, Japanese lip balms are also popular for their high moisturizing abilities as well as their subtle scents.

Which Japanese lip balms can give you plump, supple, and moist lips? To answer that question, we ordered the 10 most popular lip balms from e-commerce sites popular in Japan (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Moisturizing ability
  2. Feel

Keep on reading to find out which are the best Japanese lip balms!

Featured in this article

Rika Fujiwara
mybest US Editors
  • Last updated: 08-18-2022
Table of Contents

How to Choose Japanese Lip Balm – Buying Guide

How to Choose Japanese Lip Balm – Buying Guide

To see our buying guides on how to choose a lip balm, see these links below! While they aren't specifically for Japanese lip balms, the general points to look for are the same when it comes to how to choose a lip balm.

How to Get the Most Out of Your Lip Balm

Putting on lip balm isn’t as straightforward as you might think. There are a few points you should keep in mind about how to apply lip balm.

Apply Balm from Top to Bottom, Following the Creases in Your Lips

Apply Balm from Top to Bottom, Following the Creases in Your Lips
It’s important that you apply balm at the first signs of drying, but it’s just as important that you don’t overapply. The skin on your lips is incredibly thin, and it stresses your lips every time you put a spoon, fork, cup, or water bottle to them. The less time you give your lips to rest, the faster they dull in color.
However, your lips also heal quickly. As long as you keep them hydrated with a gentle balm, you should be able to prevent a lot of dulling and wrinkling.
When you apply lip balm, swipe vertically. You want to follow the creases in your lips during application, making sure the product reaches the depths of those wrinkles. If you’re using a stick-type balm, you may also end up tugging on your lips when you swipe from left to right, and you want to be as gentle as possible.
Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

Don't smack your lips together after applying lip balm in an attempt to get the lip balm to blend more. The skin on your lips is thin and delicate, so pulling or tugging at them can cause more damage than you think.


If you feel like you've applied too much lip balm, gently wipe it off with your hand.

Plastic Wrap Masks Can Accelerate Things

Plastic Wrap Masks Can Accelerate Things

While there are certainly lip masks available on the market, you can easily make your own with some lip balm and plastic wrap!


Instructions

  1. Clean your lips and remove any grime or makeup
  2. Apply a generous amount of lip balm, including over the edge of your lips.
  3. Cut a piece of plastic wrap into a roughly four-inch square
  4. Place the plastic wrap on your lips firmly and wait for 10 minutes

Once you've waited for 10 minutes, you can go ahead and remove the plastic wrap. If your lips feel too greasy, gently remove any excess with your hand.

Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara

I recommend doing this while soaking in the bath. The steam from the tub will make it even easier for the ingredients in your lip balm to penetrate your lips.

If you want something more substantial than a homemade lip mask, check the link below.

Retire Lip Balms After About Half a Year of Use

Retire Lip Balms After About Half a Year of Use
We wish that lip balms lasted forever and that we never had to throw them away, but they too have an expiration date. Most balms will last about three years from the manufacture date, unopened. Once opened, though, they last only about half a year.
Lips are often buried under lipstick or lip gloss, so they’re already prone to hyperpigmentation. On top of that, lip balms–and specifically, natural lip balms–oxidize easily, so over time, they too could lend themselves to the dulling of your lips.
Also be aware that every time you touch your chapstick to your lips, you’re exposing it to saliva and bacteria. We know it’s annoying, but the best way to apply balm, whether in stick or tube form, is with your finger or a brush.

10 Best Japanese Lip Balms

These lip balms were ranked by how well they did on our tests: moisturizing ability and how it felt (how easy it was to apply, how easy the product was to open and close, and its fragrance).

Each product was then given an overall grade ranging from 1.0 to 5.0.


※Jill Stuart Lip Balm was featured in this list as a Japanese lip balm due to the fact that the manufacturer, KOSÉ, is a Japanese company, and the Jill Stuart Beauty line of products was first launched in Japan.


※Mentholatum was bought out by the Japanese company Rohto Pharmaceutical Co. in 1988 and products from the brand are thus included on this list.

Image
1
Muji Medicated Lip Cream 1

Muji

2
Tout Vert Smooth Barrier Lip 1

Tout Vert

3
Kao Curél Lip Care Cream 1

Kao

4
Kenei Pharmaceutical Baby Vaseline Lip 1

Kenei Pharmaceutical

5
DHC Medicated Lip Cream 1

DHC

6
Kosé Jill Stuart Lip Balm 1

Kosé

7
Para Do Sakura Veil Lip 1

Para Do

8
COLORS The Public Organic Essential Oil Lipstick 1

COLORS

9
Rohto Mentholatum Deep Moist 1

Rohto

10
Rohto Mentholatum Melty Cream Lip 1

Rohto

Name

Medicated Lip Cream

Smooth Barrier Lip

Curél Lip Care Cream

Baby Vaseline Lip

Medicated Lip Cream

Jill Stuart Lip Balm

Sakura Veil Lip

The Public Organic Essential Oil Lipstick

Mentholatum Deep Moist

Mentholatum Melty Cream Lip

Features

A Versatile and Highly Moisturizing Lip Balm With a Light Texture

Excellent Feel, Fresh Fragrance, and Additive-Free

A Well-Balanced Product With a Simple Design

The Best Petroleum Jelly-Based Lip Balm

A Highly Moisturizing Lip Balm

Incredibly Moisturizing, but Difficult to Travel With

A Colored Lip Balm With Cherry Blossom Extracts

A Lip Balm With a Comforting Feel

A Uniquely-Shaped Lip Balm With Slight UV-Reduction Properties

Fantastic Finish but Not As Moisturizing as Others

Price$3.73$11.91$12.96$2.19$5.73$12.89$8.99$5.49$3.25$4.18
Japanese良品計画 無印良品 薬用リップクリームトゥヴェール スムースバリアリップ花王 キュレル リップケアクリーム健栄製薬 ベビーワセリンリップディーエイチシー 薬用リップクリームコーセー ジルスチュアート リップバームパラドゥ サクラヴェールリップザ パブリック オーガニック 精油リップスティックロート製薬 メンソレータム ディープモイストロート製薬 メンソレータム メルティクリームリップ
TypeStickStickStickTubeStickBalmStickStickStickStick
Moisturizing ingredientsLiquid paraffin, squalane, white petrolatumOlive oil, shea butter, beeswax, ceramide NG, ceramide NPVaseline, hexadecyloxy PG hydroxyethyl hexadecanamid, jojoba oilWhite petrolatumOlive virgin oil, aloe extractAlmond oil, avocado oil, kukui nut oil, palm oil, cacao butter, DPGSqualane, cherry blossom extractIsostearic acid hydrogenated castor oil, camellia seed oil, red raspberry seed oilNa-2 hyaluronate, jojoba oil, shea butter, white petrolatumSqualane, vaseline, mineral oil, shea butter, ceramide 2, ceramide 3, ceramide 6II, honey, avocado oil, olive fruit oil, jojoba seed oil, BG, royal jelly extract
ColorNoneNoneNoneNoneNoneWhite FloralYesNoneNoneNone
FragraceNoneYesNoneNoneNoneYesNoNoneYesYes
SPF/PAN/AN/AN/AN/AN/AN/AN/AN/ASPF 20/PA+SPF 25/PA+++
Organic ingredientsYesYesYesNoneYesYesYesYesYesYes
VaselineYesNoneYesYesNoNoYesNoneYesYes
Moisturizing ability3.83.43.43.43.83.43.33.23.23.2
Feel3.53.83.43.43.23.23.43.53.53.5
Overall score3.713.503.483.453.433.403.383.373.373.37
Link
1
Japanese良品計画 無印良品 薬用リップクリーム
TypeStick
Moisturizing ingredientsLiquid paraffin, squalane, white petrolatum
ColorNone
FragraceNone
SPF/PAN/A
Organic ingredientsYes
VaselineYes
Moisturizing ability3.8
Feel3.5
Overall score3.71
2

Tout VertSmooth Barrier Lip

$11.91

Japaneseトゥヴェール スムースバリアリップ
TypeStick
Moisturizing ingredientsOlive oil, shea butter, beeswax, ceramide NG, ceramide NP
ColorNone
FragraceYes
SPF/PAN/A
Organic ingredientsYes
VaselineNone
Moisturizing ability3.4
Feel3.8
Overall score3.50
3
Japanese花王 キュレル リップケアクリーム
TypeStick
Moisturizing ingredientsVaseline, hexadecyloxy PG hydroxyethyl hexadecanamid, jojoba oil
ColorNone
FragraceNone
SPF/PAN/A
Organic ingredientsYes
VaselineYes
Moisturizing ability3.4
Feel3.4
Overall score3.48
4

Kenei PharmaceuticalBaby Vaseline Lip

$2.19

Japanese健栄製薬 ベビーワセリンリップ
TypeTube
Moisturizing ingredientsWhite petrolatum
ColorNone
FragraceNone
SPF/PAN/A
Organic ingredientsNone
VaselineYes
Moisturizing ability3.4
Feel3.4
Overall score3.45
5
Japaneseディーエイチシー 薬用リップクリーム
TypeStick
Moisturizing ingredientsOlive virgin oil, aloe extract
ColorNone
FragraceNone
SPF/PAN/A
Organic ingredientsYes
VaselineNo
Moisturizing ability3.8
Feel3.2
Overall score3.43
6
Japaneseコーセー ジルスチュアート リップバーム
TypeBalm
Moisturizing ingredientsAlmond oil, avocado oil, kukui nut oil, palm oil, cacao butter, DPG
ColorWhite Floral
FragraceYes
SPF/PAN/A
Organic ingredientsYes
VaselineNo
Moisturizing ability3.4
Feel3.2
Overall score3.40
7
Japaneseパラドゥ サクラヴェールリップ
TypeStick
Moisturizing ingredientsSqualane, cherry blossom extract
ColorYes
FragraceNo
SPF/PAN/A
Organic ingredientsYes
VaselineYes
Moisturizing ability3.3
Feel3.4
Overall score3.38
8

COLORSThe Public Organic Essential Oil Lipstick

$5.49

Japaneseザ パブリック オーガニック 精油リップスティック
TypeStick
Moisturizing ingredientsIsostearic acid hydrogenated castor oil, camellia seed oil, red raspberry seed oil
ColorNone
FragraceNone
SPF/PAN/A
Organic ingredientsYes
VaselineNone
Moisturizing ability3.2
Feel3.5
Overall score3.37
9
Japaneseロート製薬 メンソレータム ディープモイスト
TypeStick
Moisturizing ingredientsNa-2 hyaluronate, jojoba oil, shea butter, white petrolatum
ColorNone
FragraceYes
SPF/PASPF 20/PA+
Organic ingredientsYes
VaselineYes
Moisturizing ability3.2
Feel3.5
Overall score3.37
10

RohtoMentholatum Melty Cream Lip

$4.18

Japaneseロート製薬 メンソレータム メルティクリームリップ
TypeStick
Moisturizing ingredientsSqualane, vaseline, mineral oil, shea butter, ceramide 2, ceramide 3, ceramide 6II, honey, avocado oil, olive fruit oil, jojoba seed oil, BG, royal jelly extract
ColorNone
FragraceYes
SPF/PASPF 25/PA+++
Organic ingredientsYes
VaselineYes
Moisturizing ability3.2
Feel3.5
Overall score3.37

How We Tested the Lip Balms

How We Tested the Lip Balms

We put each product through two tests to check for the following:


  1. Hydration
  2. Application

Then we gave them a score from 1.0 to 5.0 and ranked them.

Test ①: Moisturizing Ability

Test ①: Moisturizing Ability
The first thing we tested for was hydration.

For this test, we used a special device known as a Corneometer in order to measure the oil content in our tester's skin. We checked oil content before application, immediately after, and after three hours, and compared the difference. The results were then evaluated on a scale of 1 to 5.


Testing was conducted in a room with a constant temperature and humidity for the sake of consistency.

Products Featuring Vaseline (Petroleum Jelly) Were Great at Retaining Moisture

Products Featuring Vaseline (Petroleum Jelly) Were Great at Retaining Moisture
Most products that came out on top for hydration featured vaseline, otherwise known as petroleum jelly, in their formulas. Vaseline seals in moisture by creating a film on top of the lips, preventing moisture from evaporating.
We can’t point out any other definitively moisturizing ingredients, as hydration depends on the overall makeup of the formula – how ingredients play off of each other and how much of each specific ingredient is included – but products that contained squalane and castor oil also tended to work well.

As for natural ingredients, products that were formulated with jojoba oil and beeswax tended to have above-average moisturizing ability. Additionally, products with shea butter didn't increase oil content dramatically immediately after application but were highly capable in terms of long-term moisture retention.

Test ②: Feel

Test ②: Feel

Next, we tested how each product feels. We had three Japanese testers test each product for how easy they were to apply, whether the products had caps that were easy to open and close, and their fragrance.

To check for stickiness, first, we applied the balms. We then held a bunch of Frisk breath mints against our lips and looked at how many stuck. We rated each product on a scale from 1.0 to 5.0.

If You Prize Convenience Over All, Get a Stick; If You Want Smooth Application, Get a Tube

If You Prize Convenience Over All, Get a Stick; If You Want Smooth Application, Get a Tube
Most stick applicators tugged on our lips. They did go on thin and weren’t sticky for the most part, but many also didn’t spread well. A few better performing chapsticks melted into oil when they were exposed to body heat, but they still didn’t feel as gentle as balm in a tube.
Tube balms usually had a lot of oil and were more liquidy, meaning that they spread easily and didn’t tug on chapped lips. However, they also felt sticky, were messier to apply, and we had to worry about squeezing out too much or too little. Once you do get tube balm on your lips, though, it won’t fade easily, so save it for overnight use.

Other Japanese Products to Keep You Hydrated

If you have skin, it’s going to dry out due to a ton of different factors. This is why hydrating products are so important. If you're looking for more Japanese moisturizers that work wonders, then take a look at the articles below.

Author: Haruka Toda/Translation: Jasmine Li, Mitsuki Nagasawa


Updated: February 21, 2022

  • Follow us on Facebook and Instagram for more mybest recommendations! For questions or comments, leave us feedback via a Google Form on our Contact Us page.

Related Articles

  • 10 Best Moisturizing Shampoos in 2022 (Dermatologist-Reviewed)
    10 Best Moisturizing Shampoos in 2022 (Dermatologist-Reviewed)
    Washing your hair too frequently can often lead to a dry and damaged mane. However, there are some shampoos that are gentler than others and work hard to retain your hair's moisture. These moisturizing shampoos contain key ingredients like amino acids, coconut, avocado, or argan oil that help keep your hair healthy and soft.Although the majority of shampoos are formulated for specific concerns, a good moisturizing shampoo, regardless of its targeted type, should make your hair healthier and more manageable. To help you choose the right one for you, we've created a handy buying guide reviewed by a board-certified dermatologist that outlines what to look out for. We've also prepared a list of our 10 favorite products for you to get started with. Our top product is Pureology's Hydrate Shampoo, which uses jojoba oil, green tea, and sage to soften and moisturize hair of all types and textures.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Waterproof Eyeliners in 2022 (Hair and Makeup Artist-Reviewed)
    10 Best Tried and True Japanese Waterproof Eyeliners in 2022 (Hair and Makeup Artist-Reviewed)
    Japanese waterproof eyeliners are a must-have in during the summer, or when you're at the beach or swimming pools. However, cosmetics companies and brands like Cezanne, Kanebo, Shiseido, and Imju, to name a few, have come out with tons of waterproof eyeliners. There are also a variety of types of waterproof eyeliners: liquid, pencil, gel and more, making it feel like it's nearly impossible to decide between them all!So to figure out the best Japanese waterproof eyeliners, we gathered the 38 best-selling waterproof eyeliners from Japan’s e-commerce giants like Amazon, Rakuten, Yahoo! Shopping and @cosme Shopping and tested them all.We tested each product for the following:Smudge Resistance Finish Removal FeelWe then scored each product based on how they performed in our tests, and compiled a ranking of the 10 best Japanese waterproof eyeliners. We also enlisted the help of makeup artist Atsushi Takatori, who assisted us in evaluating the finish of the products and gave us some helpful insight on how to choose a Japanese waterproof eyeliner.
    Cosmetics and skincare
  • 10 Best Treatments for Bleached Hair in 2022 (Fanola, Joico, and More)
    10 Best Treatments for Bleached Hair in 2022 (Fanola, Joico, and More)
    Bleaching your hair opens up a ton of opportunities in terms of color, but it can also leave your hair dry and damaged. So we scoured the internet for treatments to make having the hair color of your dreams a little easier.After poring over reviews, we’ve come to the conclusion that the best products are both moisturizing and strengthening, color-safe, and protective. When considering a product, you might want to look for one that includes oils, proteins, and maybe a purple dye. We kept all of this in mind when putting together a list of some of the best treatments for bleached hair available online, with our number one choice as NatureLab. Tokyo's Perfect Repair Treatment Masque. Read on for why!
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Shampoos in 2022 (Hair Stylist-Reviewed)
    10 Best Tried and True Japanese Shampoos in 2022 (Hair Stylist-Reviewed)
    Shampoos are essential for good hygiene and keeping the hair and scalp healthy. There is a massive lineup of Japanese shampoos, like Angfa, Mash Beauty Lab, and Diane, all offering various benefits, such as hydration, cleansing ability, and damage care. Japanese shampoos are often formulated with natural ingredients, such as camellia oil, for extra moisturization. with some swearing by Japanese shampoos, claiming that it works wonders for their hair. However, with all these options and brands, it can be overwhelming to figure out which one is the right choice for your specific needs.That's why we gathered the 28 best-selling products on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping, and tested them all.We tested each product for the following:Cleansing AbilityFeelWe then ranked the 10 best Japanese shampoos based on our test results. We also asked hair stylist, Kazuki Okumura, for tips on how to choose the right Japanese shampoo for you, so keep on reading to learn more.
    Cosmetics and skincare
  • We Tested the 20 Best Japanese Deodorants in 2022 (Doctor of Medicine-Reviewed)
    We Tested the 20 Best Japanese Deodorants in 2022 (Doctor of Medicine-Reviewed)
    Deodorants and antiperspirants are great solutions for underarm sweat and odor. However, there are various types of Japanese deodorants available for men and women, all offering different pros and cons. On top of that, with so many brands, like 8x4, Gatsby, DEOCO, and AG, to name a few, all claiming to suppress sweat and odor effectively, it can feel like it's nearly impossible to decide between them all! To figure out which is the best Japanese deodorant, we gathered 34 of the best-selling Japanese deodorants from Japan’s e-commerce giants such as Amazon, Rakuten, and Yahoo! Shopping, and tested them all.We tested each product based on the following three factors:Sweat blocking abilityOdor controlFeelWe then ranked each product based on how it performed in our tests and compiled a list of the 10 best Japanese deodorants for men and women. We've also compiled a buying guide to help you choose a Japanese deodorant that best suits your needs. Keep on reading to find out more!
    Cosmetics and skincare
  • 10 Best Anti-Aging Night Creams in 2022 (Dermatologist-Reviewed)
    10 Best Anti-Aging Night Creams in 2022 (Dermatologist-Reviewed)
    Night creams are designed to repair and recover your skin while your whole body is at rest. With a few days of using a good night cream, you will soon wake up every day to healthy and youthful skin that is soft to the touch. Ingredients such as antioxidants, retinol, vitamin A, vitamin B, vitamin C, and hyaluronic acid, are commonly used in night creams to aid the process of skin repair, renewal, and regeneration. Curious about what makes a good night cream? Scroll down to our buying guide at the end to find out! To help you with your search, we've also compiled a list of the 10 best night creams currently sold online. Our favorite is RoC's Retinol Correxion. This night cream effectively fights wrinkles while deeply moisturizing the skin. For more options, read on! 
    Cosmetics and skincare
  • 10 Best Face Masks for Oily Skin in 2022 (Dermatologist-Reviewed)
    10 Best Face Masks for Oily Skin in 2022 (Dermatologist-Reviewed)
    Finding the right face mask for oily skin can be a struggle. Still, face masks can help hydrate your skin, which in turn will help reduce oil and sebum production. Whether you're looking for a face mask to cleanse your pores, or you just want to treat yourself to an at-home facial, we recommend a mask that's formulated for your skin type.  Based on thorough research on the topic, we've selected the 10 best face masks for oily skin this year! Our favorite is Kiehl's Since 1851 Rare Earth Deep Pore Minimizing Cleansing Clay Mask. This nutrient-packed, white clay mask is made using free-trade ingredients, and it's incredibly adept at evening out your skin. Read on for our other picks and for a buying guide at the end!
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Henna Hair Dyes in 2022 (Hana Henna, Daiko Trading, and More)
    10 Best Tried and True Japanese Henna Hair Dyes in 2022 (Hana Henna, Daiko Trading, and More)
    Unlike synthetic hair dye, henna is gentle to the hair and scalp and can also work for gray hair. The naturally derived ingredients have conditioning effects, so they are not only great for our hair but also are environmentally friendly. Nowadays, many manufacturers produce henna hair dyes, including Hana Henna, Daiko Trading and many more. With so many options it can be difficult to decide between them all!To figure out the best Japanese henna hair dyes, we searched e-commerce sites popular in Japan, such as Amazon, Rakuten, and Yahoo! Shopping for the 15 best Japanese henna hair dyes available online. We then picked out the most popular products and tested them with expertise from Miyuki Okishima, a hair & makeup artist.We tested each of the products for the following:FinishTextureWe then compiled everything we learned into a buying guide that lists the best Japanese henna hair dyes available online. Read below to see our findings!
    Cosmetics and skincare
  • 10 Nail Polish Removers in 2022 (Mineral Fusion, Cutex, and More)
    10 Nail Polish Removers in 2022 (Mineral Fusion, Cutex, and More)
    Removing your old nail polish is a boring chore for many. Strong smells and a drying formula are not our nails’ best friends. But, there’s a lot happening in the nail industry today. The old days of only acetone-based nail polish removers which cause damage to your nails and are long gone. Now there are multiple choices that can nurture your nails while removing nail polish. We done a lot of the research for you, including a buying guide and a top 10 list of our recommendations for the best nail polish removers.
    Cosmetics and skincare
  • 10 Best Gel Eyeliners in 2022 (Makeup Artist-Reviewed)
    10 Best Gel Eyeliners in 2022 (Makeup Artist-Reviewed)
    Applying eyeliner might be the hardest makeup step to master. Among the handful of eyeliner options out there, gel eyeliners are popular because they come in various forms, like pots, pens, or pencils. This makes it easier to find the right option for your preferences.In this article, we’ve compiled the 10 best gel eyeliners available online. At the top of our list was Bobbi Brown's Long-Wear Gel Eyeliner because of its long-wearing, smudge-proof, waterproof, highly-pigmented, and versatile formula. We also went ahead and prepared a Buying Guide reviewed by a professional makeup artist to help you figure out which gel eyeliner is right for your particular needs.
    Cosmetics and skincare
  • Popular Articles

  • 10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    If you're a K-beauty fanatic, you know that ingredients in Korean skincare can do a body good. When it comes to your nighttime routine, night creams are the perfect tool for ensuring a great beauty rest! That's why we went out of our way to research and compile a list of our absolute favorite Korean night creams.In our opinion, Neogen x Joan Kim VitaDuo Day and Night Cream is among the great Korean skincare products that provide great hydrating and moisturizing effects. Aside from being effective, it's also very innovative as it contains two creams - intensive day cream and night cream - in one container. Check out what more skincare products are a good addition to your night skincare routine! And if you're still full of questions, check out our buying guide with tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    Whitening serums are essential for those who want to suppress melanin production and reduce the appearance of freckles and dark spots. However, with a wide range of products available, from brands such as HAKU, Chifure, and MUJI, to high-end brands such as Sunstar and Albion, as well as a dizzying number of active ingredients like tranexamic acid, kojic acid, and arbutin, it’s difficult to tell which ingredients are actually effective and which aren’t, as well as which products are best for sensitive skin.To determine the best whitening serums, we gathered the 48 best-selling whitening serums on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING and tested them all.We tested each product for the following:IngredientsMoisturizing abilityFeelIn addition to our buying guide on how to choose a whitening serum, we'll also explain what you can expect from a whitening serum and answer your questions on whether or not they work on hyperpigmentation. Keep reading to find out more!
    Cosmetics and skincare
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!To figure out what's best to use, we evaluated and tested 9 of the most popular hair dyes found on popular e-commerce sites in Japan, like Amazon, Rakuten, and Yahoo! Shopping. We tested them based on three criteria: FinishHow long the color lastedHow it felt after dyingKeep on reading to find out which was our top pick for best Japanese hair dye!
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    Have you ever wanted a body wash that doesn't have a strong scent? Or something that can moisturize your skin? Well, why not both? Japanese body washes are known for their gentle scents, formulas, and great feel. That's why we scoured popular e-commerce sites in Japan like Amazon, Rakuten, and Kakaku.com to find the best body washes available online. Then we purchased some of the most popular products and tested them for the following:Cleansing abilityMoisturizing abilityIngredientsFeelKeep reading to find out our 10 best Japanese body washes available online.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 10 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:Moisturization AbilityIngredientsFeelThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
    Cosmetics and skincare
  • 10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    Frustrated with all the sunscreens with rich consistency that won't sink into your skin and make your skin feel even oilier than it already is? Consider using a Korean sunscreen! Most have a lightweight consistency that can absorb quickly into your skin and provide optimal protection against the sun. Besides, some even contain ingredients that can help regulate oil production to balance out your oily skin and leave it feeling much more refreshed.After combing the internet, we've found 10 Korean sunscreens that can work like a charm for your oily skin. One of them is COSRX's Aloe Soothing Sun Cream, which is formulated with aloe leaf extract to soothe and lightly moisturize the skin. There are other products that are equally effective on our list, so give them a look as well!  And check out our buying guide and additional tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • 10 Best Makeup Setting Sprays in 2022 (Makeup Artist-Reviewed)
    10 Best Makeup Setting Sprays in 2022 (Makeup Artist-Reviewed)
    Are you tired of spending time perfecting your makeup only for it to run after a couple of hours? A setting spray will lock down your look, so you can go about your day without worrying about touch-ups, fading, or smudging. Not only should a setting spray help keep you looking great, but it can also make your skin feel healthy and refreshed, too. Whether you are looking to nourish dry skin, control your oily skin, or to simplify your morning routine, we picked the best makeup setting sprays to suit everyone’s needs. We especially loved Urban Decay's All Nighter Makeup Setting Spray. In addition to being a beloved product well-known amongst makeup fanatics, it's long-lasting, works in all kinds of weather, and is suitable for all skin types. We've picked our top 10 products and also constructed a buying guide to help you make your choice.
    Cosmetics and skincare
  • Popular Expert Picks

    Search by Category