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Top 18 Best Japanese Anti-Aging Serums in 2020 - Tried and True! (Haku, SK-II, and More)
We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.
So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:
1. Hydration
2. Application
This is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.
So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:
1. Hydration
2. Application
This is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.
- Last updated: 07-14-2020
- 19,031 views
Table of Contents
What Exactly Does an Anti-Aging Serum Do?
The main thing an anti-aging serum does is hydrate. Dehydration is said to be one of the biggest culprits behind the various signs of aging. And it’s not just the wrinkling and the sagging; when your skin is dehydrated, its natural barrier gets worn down, which in turn leads to hyperpigmentation and acne.
Furthermore, as your skin ages, it loses its ability to hold on to water. When your skin starts losing its firmness and elasticity or when spots and dulling start to become apparent is when you need to pay attention to hydration more than ever. When it comes to anti-aging, the most important thing is to use products that help with water retention.
That isn’t to say that other things, such as ingredients that help firm up skin or prevent age and sun spots, aren’t important; they are. But they’re more like the cherry on the sundae. At the end of the day, the first question you should ask yourself is, “Does my anti-aging serum keep mature skin properly hydrated?”
Skincare Specialist
Aiko Kawakami
Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules
Now to introduce the 18 best Japanese anti-aging serums, essences, and ampoules available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
Just keep in mind that these products are not guaranteed to produce all the results we talked about above. If you do choose to buy any of these products, be sure to double-check the official description and purported benefits.
1
HAKUmelanofocus V 45 Whitening Serum
$77.61
| Japanese | 資生堂 HAKU メラノフォーカスV |
|---|---|
| Active ingredients | 4MSK, m-Tranexamic acid |
| Benefits | Prevents spots, Retains moisture |
| Hydration | A+ |
| Application | C |
| Overall score | A |
2
SK-IIGenoptics Spot Essence
$225.00
| Active ingredients | Nicotinic acid amide W, D-pantothenyl alcohol |
|---|---|
| Benefits | Prevents spots and rough skin |
| Hydration | A |
| Application | B |
| Overall score | A |
| Japanese | SKⅡ ジェノプティクススポット エッセンス |
3
Beauty Mall Premium APPS + E Fullerene Serum
$78.06
| Japanese | 【7種ビタミンC】リポソーム化（フラーレンAPPSセラミド5種）APPS＋E（TPNa）フラーレン美容液 |
|---|---|
| Cosmetic ingredients | Fullerene, apple fruit cell culture extract, trisodium ascorbyl palmitate phosphate, ubiquinone, ascorbyl glucoside |
| Benefits | Prevents spots, improves skin elasticity, retains moisture |
| Hydration | A |
| Application | C |
| Overall score | A |
4
RISOU Repair Gel
$125.92
| Japanese | リソウ リペアジェル |
|---|---|
| Cosmetic ingredients | Ascorbic acid, rhizopus/fermented rice extract solution, hesperidin, licorice root extract |
| Benefits | Improves skin elasticity and Glow, Prevents Spots and Dullness |
| Hydration | A |
| Application | C |
| Overall score | A |
5
Dr.Ci:Labo Super White 377VC
$43.80
| Japanese | ドクターシーラボ スーパーホワイト377VC |
|---|---|
| Cosmetic ingredients | Nano W377, raw vitamin C |
| Benefits | Prevents spots and dullness |
| Hydration | B |
| Application | C |
| Overall score | C |
6
Sofina Lift Professional EX
$45.63
| Japanese | 花王 リフトプロフェッショナル ハリ美容液 EX |
|---|---|
| Cosmetic ingredients | Acetyl hexapeptide-8, ginger root extract, horse chestnut seed extract, fucus extract, amidinoproline |
| Benefits | Improves skin elasticity |
| Hydration | B |
| Application | A+ |
| Overall score | B |
7
POLA B.A Prislumina Serum
$185.46
| Japanese | ポーラ B.A セラム プリズルミナ |
|---|---|
| Active ingredients | Ascorbic acid 2-glucoside |
| Benefits | Improves skin elasticity, prevents spots |
| Hydration | B |
| Application | A |
| Overall score | B |
8
MelanoCC Medicated Blemish Prevention W Vitamin Serum
$8.68
| Japanese | ロート製薬 メラノCC しみ集中対策美容液 |
|---|---|
| Active ingredients | Ascorbic acid, tocopherol acetate, glycyrrhizin dipotassium, isopropyl methylphenol |
| Benefits | Prevents spots & dullness |
| Hydration | B |
| Application | A |
| Overall score | B |
9
Cosme DecorteWhitelogist Bright Express
$124.56
| Japanese | コーセー ホワイトロジストブライトエクスプレス |
|---|---|
| Active ingredients | Kojic acid |
| Benefits | Prevents spots |
| Hydration | B |
| Application | B |
| Overall score | B |
10
Kobayashi Seiyaku Keshimin Essence
$9.86
| Japanese | 小林製薬 ケシミン美容液 |
|---|---|
| Active ingredients | L-ascorbic acid 2-glucoside, glycyrrhizin dipotassium, tocopherol acetate |
| Benefits | Prevents spots, dullness, and rough skin |
| Hydration | C |
| Application | C |
| Overall score | B |
11
Albion Upsurge Solution
$111.17
| Japanese | アルビオン アンフィネス アップサージ ソリューション |
|---|---|
| Cosmetic ingredients | Tocopherol, royal jelly extract |
| Benefits | Prevents rough skin, spots, & fine lines; retains moisture |
| Hydration | C |
| Application | A |
| Overall score | C |
12
SHISEIDO Ultimune Power Infusing Concentrate N
$72.99
| Japanese | SHISEIDO アルティミューン パワライジング コンセントレート Ｎ |
|---|---|
| Cosmetic ingredients | Trehalose, sodium carboxymethyl beta-glucan, PEG/PPG-17/4 dimetyl ether, rosa damascena flower water, glycerin, ectoine, xylitol |
| Benefits | Retains moisture |
| Hydration | C |
| Application | A |
| Overall score | C |
13
MAIHADA KATSUJUN Lift Essence
$104.44
| Japanese | コーセー 活潤リフトエッセンス |
|---|---|
| Cosmetic ingredients | Bacillus/(rice bran extract/soybean extract) fermentation liquid, sodium hyaluronate, polyglutamic acid, xanthan gum, hydrolyzed collagen, water-soluble collagen, PEG-150 |
| Benefits | Improves skin elasticity |
| Hydration | C |
| Application | B |
| Overall score | B |
14
MUJI Aging Care Moisturising Essence
$24.00
| Japanese | 無印良品 エイジングケアプレミアム美容液 |
|---|---|
| Cosmetic ingredients | Propanediol, hyaluronic acid, sodium hyaluronate, jojoba seed oil, soluble collagen, hydrolyzed collagen, polyquaternium-51 |
| Benefits | Adds moisture |
| Hydration | C |
| Application | B |
| Overall score | C |
15
NOV L&W Lift Essence
$65.00
| Japanese | 常盤薬品工業 L&W リフトエッセンス |
|---|---|
| Active ingredients | Ubidecarenone, N-acetyl-L-hydroxyproline, α-glucosyl glycerol solution, L-ascorbic acid 2-glucoside |
| Benefits | Prevents spots and dullness, improves skin elasticity |
| Hydration | C |
| Application | B |
| Overall score | C |
16
ShiseidoElixir Superior Enriched Serum
$68.31
| Cosmetic ingredients | Satsuma mandarin peel extract, mangosteen bark extract, inositol, soapberry extract, turmeric extract |
|---|---|
| Benefits | Improves skin elasticity |
| Hydration | C |
| Application | D |
| Overall score | C |
17
ASTALIFT Essence Destiny
$50.62
| Japanese | 富士フイルム エッセンス デスティニー |
|---|---|
| Cosmetic ingredients | Nano-resveratrol EX, nano-astaxanthin, nano-lycopene |
| Benefits | Improves skin elasticity |
| Hydration | C |
| Application | D |
| Overall score | C |
18
ORBIS Lift Bright Essence
$37.53
| Japanese | オルビス リフトブライトエッセンス |
|---|---|
| Cosmetic ingredients | Ceracute®, hydrogenated retinol, ursolic acid B, burnet extract |
| Benefits | Improves skin elasticity |
| Hydration | D |
| Application | B |
| Overall score | D |
Compare the Best Japanese Anti-Aging Serums
| Image | 1  HAKU | 2  SK-II | 3  Beauty Mall Premium | 4  RISOU | 5  Dr.Ci:Labo | 6  Sofina | 7  POLA | 8  Melano | 9  Cosme Decorte | 10  Kobayashi Seiyaku | 11  Albion | 12  SHISEIDO | 13  MAIHADA KATSUJUN | 14  MUJI | 15  NOV L&W | 16  Shiseido | 17  ASTALIFT | 18  ORBIS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Name | melanofocus V 45 Whitening Serum | Genoptics Spot Essence | APPS + E Fullerene Serum | Repair Gel | Super White 377VC | Lift Professional EX | B.A Prislumina Serum | CC Medicated Blemish Prevention W Vitamin Serum | Whitelogist Bright Express | Keshimin Essence | Upsurge Solution | Ultimune Power Infusing Concentrate N | Lift Essence | Aging Care Moisturising Essence | Lift Essence | Elixir Superior Enriched Serum | Essence Destiny | Lift Bright Essence |
| Features | Hydrates and Protects Against Blemishes but Feels a Bit Tacky | Love the Sleek Packaging, and No Complaints about Hydration, Either | Features Fullerene and Targets All the Signs of Aging | A Hydrating Serum Where All the Ingredients Serve Some Kind of Cosmetic Purpose | Hydration is Only Average, but Texture Makes it Easy to Target Problem Areas | Restores Your Skin, Leaving it Soft and Plush | Takes a While to Set but Pumps Hydration into Skin | Feels Like an Oil but is Surprisingly Not Sticky | Feels Extremely Light and Absorbs Without a Trace | Prevents Blemishes With the Help of Vitamin C Derivatives | Has a Relaxing, Elegant Scent; If Only it Were a Bit More Hydrating | Subtle and Refreshing Fragrance, but the Thick Texture Leaves a Sticky Residue | This May Feature Rice Power Extract No. 11, but Hydration is Barely Decent | Feels Light on Skin, but Hydration Falls Short of Expectations | Has a Bunch of Active Ingredients but Still Doesn’t Hydrate | Might Not be for You if You’re Picky About Scent | Permeates Through and Absorbs into Skin, Restoring Elasticity | Is a Bit Sticky, but Leaves Your Skin Smooth and Supple |
| Price | $77.61 | $225.00 | $78.06 | $125.92 | $43.80 | $45.63 | $185.46 | $8.68 | $124.56 | $9.86 | $111.17 | $72.99 | $104.44 | $24.00 | $65.00 | $68.31 | $50.62 | $37.53 |
| Japanese | 資生堂 HAKU メラノフォーカスV | Nicotinic acid amide W, D-pantothenyl alcohol | 【7種ビタミンC】リポソーム化（フラーレンAPPSセラミド5種）APPS＋E（TPNa）フラーレン美容液 | リソウ リペアジェル | ドクターシーラボ スーパーホワイト377VC | 花王 リフトプロフェッショナル ハリ美容液 EX | ポーラ B.A セラム プリズルミナ | ロート製薬 メラノCC しみ集中対策美容液 | コーセー ホワイトロジストブライトエクスプレス | 小林製薬 ケシミン美容液 | アルビオン アンフィネス アップサージ ソリューション | SHISEIDO アルティミューン パワライジング コンセントレート Ｎ | コーセー 活潤リフトエッセンス | 無印良品 エイジングケアプレミアム美容液 | 常盤薬品工業 L&W リフトエッセンス | Satsuma mandarin peel extract, mangosteen bark extract, inositol, soapberry extract, turmeric extract | 富士フイルム エッセンス デスティニー | オルビス リフトブライトエッセンス |
| Active ingredients | 4MSK, m-Tranexamic acid | Prevents spots and rough skin | Fullerene, apple fruit cell culture extract, trisodium ascorbyl palmitate phosphate, ubiquinone, ascorbyl glucoside | Ascorbic acid, rhizopus/fermented rice extract solution, hesperidin, licorice root extract | Nano W377, raw vitamin C | Acetyl hexapeptide-8, ginger root extract, horse chestnut seed extract, fucus extract, amidinoproline | Ascorbic acid 2-glucoside | Ascorbic acid, tocopherol acetate, glycyrrhizin dipotassium, isopropyl methylphenol | Kojic acid | L-ascorbic acid 2-glucoside, glycyrrhizin dipotassium, tocopherol acetate | Tocopherol, royal jelly extract | Trehalose, sodium carboxymethyl beta-glucan, PEG/PPG-17/4 dimetyl ether, rosa damascena flower water, glycerin, ectoine, xylitol | Bacillus/(rice bran extract/soybean extract) fermentation liquid, sodium hyaluronate, polyglutamic acid, xanthan gum, hydrolyzed collagen, water-soluble collagen, PEG-150 | Propanediol, hyaluronic acid, sodium hyaluronate, jojoba seed oil, soluble collagen, hydrolyzed collagen, polyquaternium-51 | Ubidecarenone, N-acetyl-L-hydroxyproline, α-glucosyl glycerol solution, L-ascorbic acid 2-glucoside | Improves skin elasticity | Nano-resveratrol EX, nano-astaxanthin, nano-lycopene | Ceracute®, hydrogenated retinol, ursolic acid B, burnet extract |
| Benefits | Prevents spots, Retains moisture | A | Prevents spots, improves skin elasticity, retains moisture | Improves skin elasticity and Glow, Prevents Spots and Dullness | Prevents spots and dullness | Improves skin elasticity | Improves skin elasticity, prevents spots | Prevents spots & dullness | Prevents spots | Prevents spots, dullness, and rough skin | Prevents rough skin, spots, & fine lines; retains moisture | Retains moisture | Improves skin elasticity | Adds moisture | Prevents spots and dullness, improves skin elasticity | C | Improves skin elasticity | Improves skin elasticity |
| Hydration | A+ | B | A | A | B | B | B | B | B | C | C | C | C | C | C | D | C | D |
| Application | C | A | C | C | C | A+ | A | A | B | C | A | A | B | B | B | C | D | B |
| Overall score | A | SKⅡ ジェノプティクススポット エッセンス | A | A | C | B | B | B | B | B | C | C | B | C | C | C | D | |
| Link |
Introducing the Expert Who Lent Us Her Knowledge
This time around, we borrowed the expertise of a skincare specialist, who’s a well-known face both in magazines and on the web.
〈Aiko Kawakami〉
Skincare Specialist
She's a skincare specialist who's got over 20,000 consultations under her belt. She approaches skin with a combination of scientific evidence and experience, using her knowledge of dermatology and cosmetic ingredients to help women become even more beautiful, down to their fingertips.
She's the representative of the board of directors over at ANSEM (Association of Nail & Skin Experts Maestro) and an instructor at the JCLA (Japan Cosmetic Licensing Association). She's also made numerous media appearances.
Skincare Specialist
She's a skincare specialist who's got over 20,000 consultations under her belt. She approaches skin with a combination of scientific evidence and experience, using her knowledge of dermatology and cosmetic ingredients to help women become even more beautiful, down to their fingertips.
She's the representative of the board of directors over at ANSEM (Association of Nail & Skin Experts Maestro) and an instructor at the JCLA (Japan Cosmetic Licensing Association). She's also made numerous media appearances.
How We Tested the Anti-Aging Serums
Now to introduce the 18 most popular Japanese anti-aging serums that we ordered and the process by which we tested them. We tested for each of the following things:
Test ①: Hydration
Test ②: Application
Test ②: Application
Test ① Hydration
First, we looked at hydration-the key to anti-aging. We applied pearl-sized drops of serum to our arms. We then used a moisture analyzer and compared the state of our skin before application to its state eight hours after application.
Hydrating Serums Contained Sugar Derivatives or Antioxidants
The serums that proved to be most hydrating usually contained antioxidants–such as Vitamins A and C, as well as tocopherol–or sugars–such as rhamnose or sugar squalane–as ingredients. Sugars in particular are great at absorbing and holding on to water.
Other anti-aging serums that were effective contained ascorbic acid, ubiquinone (Coenzyme Q10), and apple fruit cell culture extract. To summarize, we found that ingredients that either prevent oxidation or are effective humectants have a positive effect on your skin’s ability to retain moisture.
Test ② Application
Next, we looked at how well each serum applied. We gathered staff from several departments and had them test each product. They then shared their impressions on how the formula felt and smelled, as well as how convenient the packaging was.
We Liked Serums That Felt Like Lotion and Smelled Like a Field of Flowers
As for texture, we preferred products that were a bit dense, as opposed to thin and watery. They felt and usually proved to be more hydrating. They were a bit tacky, but they also seemed to do more to plump out the skin and smooth out wrinkles.
As for smell, we found that most anti-aging serums do have classy, subtle fragrances. Our favorites tended to be those with light, floral scents.
How to Choose a Japanese Anti-Aging Serum – Buying Guide
There are a whole lot of anti-aging serums out there. Let’s talk about how to narrow down the choices and find one that’s right for you.
Look for Something Hydrating
As we’ve already mentioned, the first thing we want you to check for is hydration. We’re not exaggerating when we say that, simply by making sure your skin doesn’t dry out, you can eliminate or ameliorate many signs of aging. The following are examples of effective moisturizers:
- Ceramides: Hydrates your skin and helps restore its natural barrier
- Hyaluronic Acid: Known for water retention
- Proteoglycans: Glycosylated proteins. Provides hydration and elasticity
In particular, proteoglycans have enjoyed tons of popularity in recent years. The poster child of proteoglycans would be aggrecan, found in articular cartilage.
That’s would explain why it’s highly elastic. It has exceptional water retention. It has also been experimented on and proven to help with collagen synthesis–truly a superstar when it comes to anti-aging.
Skincare Specialist
Aiko Kawakami
Then, Look for Other Ingredients That Target Your Concerns
It’s not only hydration–there are a whole host of other benefits an anti-aging serum can offer you. Below, we introduce a few of the most common woes of aging, as well as ingredients that target those areas.
Ingredients Said to Work on Spots and Dullness
With age comes blemishes and lackluster skin. The following are ingredients meant to prevent that.
- APPS: A vitamin C derivative that has the ability to permeate into skin. Brightens skin and fights off wrinkles.
- Sodium Ascorbyl Phosphate: A stabilized vitamin C derivative. Reduces melanin in the skin and suppresses its production.
- Kojic Acid: Inhibits tyrosinase, an enzyme that catalyzes the production of pigments.
- Fullerene: Suppresses melanin production. Also said to help with hydration and reducing crow’s feet.
Ingredients Said to Restore Firmness and Elasticity
Another thing: as your skin matures, it loses suppleness and gains wrinkles. The following are ingredients that are said to smooth out skin.
- Retinol (Vitamin A): Helps with skin elasticity. Also reduces dullness and the appearance of spots and wrinkles.
- Pine Extract: Strengthens lymphatic vessels. By doing so, also keeps skin from sagging.
- Astaxanthin: A red pigment. Lightens the skin and reduces wrinkles.
- Acetyl Hexapeptite8: Relaxes facial muscles, reducing face contractions. This, in turn, helps with sagging and expression lines.
Find a Texture That's Pleasant and Packaging That's Convenient
With skincare, consistency is key. Even the best anti-aging serum in the world will be of no help if you don’t use it every day. That’s why it’s important to find a formula that smells and feels good, wrapped up in packaging that’s easy to use.
Serums vary in density. They can be lightly or heavily scented or have no scent at all. As for packaging, you can find serums in tubes or bottles with either a pump or dropper. This kind of stuff all comes down to personal preference, so make sure you find something you like.
The Difference Between "Cosmetic Ingredients" and "Active Ingredients"
In the tables above, you probably noticed that we list the “cosmetic ingredients” of some products and the “active ingredients” of others. Why’s that?
Both in Japan and the US, serums that aim to merely beautify and alter appearance are labeled as cosmetics. Their main ingredients are usually not present in high concentrations and are called “cosmetic ingredients.”
On the other hand, serums that are meant to change bodily functions are labeled as drugs. Their main ingredients are present in higher concentrations and function like medicine (though, rather than curing anything, they are meant to prevent things, like the production of melanin). These ingredients are called “active ingredients.”
Other Products to Complete Your J-Beauty Routine
You’re not done yet! Serums are smack dab in the middle of the Japanese skincare routine. They’re actually proceeded by toner and followed by lotion. Find out more below.
Summary
Everyone ages in different ways. There are some signs of aging you may be able to accept and others you want to ameliorate, so it’s important to choose a serum that targets your specific needs. Just remember that a lot of skincare is preventive and not curative, and anti-aging care starts early.
Well, at the bottom of it, the best thing you can do for your skin is lead a healthy lifestyle–eat well, sleep well, exercise, and moisturize. And then, when you’re looking for a little extra insurance in the form of an anti-aging serum, be sure to keep what we talked about today in the back of your mind.
Author: Yukina Matsuda/Translation: Jasmine Li/Photos: Koichi Miura, Yoshio Yoshida
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The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 26 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:1. Application (How It Feels on Skin)2. HydrationThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
Cosmetics and skincare
15,573 views
Top 26 Best Japanese Commercial Shampoos to Buy Online 2020 - Tried and True!
Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best commercial shampoo. We then chose the 26 most popular products and tested them for the following:1. Application2. Mildness3. Lather4. Hair Texture5. Cleansing PowerWe consulted a specialist about ingredients–which would be the most effective, the mildest, the most hydrating? We also discussed the pros and cons of sulfates and amino acid shampoos and of silicone and silicone-free formulas. We then compiled everything we learned into a buying guide about and list of the best Japanese commercial shampoos available online.
Cosmetics and skincare
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