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  3. Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
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Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!

Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.

We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:

1. Hydration
2. Application

This is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.

※1 乳液: moisturizer / face lotion

This article's specialists

Aiko Kawakami
  • Last updated: 12-12-2019
  • 15,154 views
Table of Contents

Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019

We picked out 24 of the most popular products and tested them for the following: how well it moisturized our skin and how it felt to apply.


Then, based on how they performed on our tests, we graded and ranked the top 24 Japanese face lotions and moisturizers available online.


※Japanese prices for the some of the products are given; they’ve merely been converted into USD for easy viewing.

1
MINON Amino Moist Moist Charge Milk 1
amazon.co.jp

MINONAmino Moist Moist Charge Milk

$15.53

Pretty Astounding when It Comes to Hydration! The Ultimate Drugstore Lotion mybest Recommends to Everyone, Regardless of Skin Type

In Japan, perhaps this lotion would need no introduction from us; it already joined the greats after winning @cosme’s (Japan’s most comprehensive makeup database) Best Cosmetics Award in 2018. Its hydration is on another level; even the other products we tested couldn’t compare, which earned it the only A+ for hydration.

It wasn’t tacky, and skin stayed moisturized for hours. It was enough to quench even dry skin, but it was light and spread easily. It was gentle on sensitive skin as well. Even Ms. Kawakami was all for the ingredients they used. Plus, though this is an amazing lotion that’s suitable for all skin types, it’s available for less than 2000 yen (~$20).

Once you try this lotion once, you may get hooked. You’ll certainly be amazed at the changes you’ll see in your skin.
HydrationA+
ApplicationA
Overall ScoreA+
2
Sofina jenne Moisturizing Gel Lotion for Combination Skin 1
amazon.co.jp

Sofinajenne Moisturizing Gel Lotion for Combination Skin

$30.09

We’re Obsessed with this Lotion and Its Refreshing Scent of Spring. Not Super Happy It’s in a Jar, Though

In second place, we also have a gel lotion. Even though this formula contained glycerin, it was actually quite smooth, almost like water; it spread and then sunk easily into skin. It packed just the right amount of hydration–not too little, but not so much that our skin felt tacky or was shiny with oil.

This contained natural essential oils from flowers and fruits, and we felt like we were at a spa. We were just disappointed it was in a jar, since not only was it difficult to control how much product we scooped out, we also had to worry about sanitation.
HydrationB
ApplicationA+
Overall ScoreA+
3
Orbis Aqua Force White Moisture-M 1
amazon.co.jp

OrbisAqua Force White Moisture-M

$27.81

A See-Through Gel that’s a Bit Slimy, but Also Super Hydrating

In third place, we have a gel lotion. Orbis’s Aqua Force felt soft and wet. It spread easily over skin, leaving it dewy. There was some sticky residue after application, but you can be sure that this product will seal in moisture all day.

It did smell quite strongly of alcohol, which may be a deal breaker for some.
HydrationA
ApplicationB
Overall ScoreA
4
Juju Cosmetics Aquamoist Fermented Hyaluronic Acid Moisturizing Lotion 1

Juju CosmeticsAquamoist Fermented Hyaluronic Acid Moisturizing Lotion

$5.10

Worth Way More than Its Price Tag. Serious Hydration, as Long as You Can Get Over the Tackiness

The texture was a bit heavy and a bit sticky, but this lotion will actually moisturize your skin once it’s been absorbed. There was no fragrance. In Japan, you can get 150 ml for about 500 yen (~$5), which we’d say is a pretty good deal.

Really, the only thing we could complain about was the design of the packaging, but that’s just something you’ll have to get over for a cheap drugstore lotion that actually moisturizes.
HydrationA
ApplicationB
Overall ScoreA
5
Sofina beauté Moisturizing Lotion Super Moist 1
amazon.co.jp

Sofinabeauté Moisturizing Lotion Super Moist

$26.71

Soft Scent of Dew-Covered Petals. Moisturizes Your Skin, Leaving It Soft, if a Bit Tacky

We were mesmerized by the gentle scent of dew-covered petals. The pump was convenient. The formula was thick, wet. Though we couldn’t help but notice a slight stickiness, after the lotion set, our skin felt soft and packed with moisture.

Hydration was fine, nothing special–but we couldn’t help being drawn in by the feel, smell, and design.
HydrationB
ApplicationA
Overall ScoreA
6
Arouge Moist Treatment Gel 1

ArougeMoist Treatment Gel

$25.07

Lightweight Formula, but Still Manages to Be Incredibly Moisturizing

It made our skin feel soft and smooth; however, because it was a gel, it was also lightweight. It was among the most moisturizing lotions we tried. But it was sticky, most likely due to the concentrated glycerin.

If you’re a powder foundation user and you decide to purchase this lotion, we recommend organizing your morning routine along the following steps: toner, then lotion, then primer, then powder foundation.
HydrationA
ApplicationC
Overall ScoreA
7
episteme day moisture emulsion a 1

epistemeday moisture emulsion a

$129.11

Makes Skin Feel Smooth and Soft–Shame It Doesn’t Actually Hydrate

This moisturizer was meant to be used during the day and has an SPF of 18. It smelled of geraniums, which is lovely if you like floral scents. The bottle featured a minimalist design (with some text). The texture was dense and felt wet going on; however, who would’ve thought that, over the course of a day, this would be the least hydrating of the 25 products we tested…
HydrationC
ApplicationA
Overall ScoreA
8
Kikumasamune Nihonshu no Nyueki – Sake Lotion 1
amazon.co.jp

KikumasamuneNihonshu no Nyueki – Sake Lotion

$5.90

Best Quality for the Price. Serviceable, as Long as You Don’t Mind the Smell of Sake

This had a silky texture, if a bit watery. It smelled of sake, so if you’re not one for fragrances (or Japanese alcohol), then you won’t like it. There was a pump, but way too much product rushed out with every push. However, we got 380 ml of product for over 500 yen (~$5). The formula was moisturizing, and you can use it on not just your face, but your entire body.
HydrationA
ApplicationD
Overall ScoreA
9
Transino Medicated Whitening Clear Milk 1
amazon.co.jp

TransinoMedicated Whitening Clear Milk

$32.75

Bit Sticky upon Application, but Skin Feels Hydrated after It’s Set

It was a little runny and sticky upon application. However, after it had been absorbed, it left our skin plush and plump, if the slightest bit slimy. The bottle also had a wide lip that product glooped out of, which led us to deduct a few points.
HydrationB
ApplicationB
Overall ScoreB
10
FANCL Moist Refine Emulsion II 1
amazon.co.jp

FANCLMoist Refine Emulsion II

$13.34

Spreads Easily and Absorbs Readily into Skin. Hydration is Average

The formula was easily spreadable and a little went a long way; it was also light and not tacky. It was decently moisturizing, but might not be enough for the winter months. The bottle was pretty small–held 30 ml–so you can pack this in a bag and bring it traveling.
HydrationB
ApplicationB
Overall ScoreB
11
Aqualabel White Up Emulsion II 1
amazon.co.jp

AqualabelWhite Up Emulsion II

$12.53

Refreshing, Both in Scent (Minty) and Texture (Light)

It was silky and slipped right into our skin. It smelled faintly of mint and didn’t feel tacky. However, the quality wasn’t much more than the price would suggest. Furthermore, even though the formula’s so runny, the bottle has a wide lip; a lot of product can come sloshing out, so you need to pay attention during application.
HydrationB
ApplicationC
Overall ScoreB
12
ceracolla Moisture Milk 1

ceracollaMoisture Milk

$7.10

Hydrating, but Thick and Leaves a Sticky Residue

The formula contained both DPG and glycerin, making this lotion more hydrating than average. It actually shared some of the same ingredients as plastic bags, which is a good thing because it’s going to lock in moisture. Only thing you really need to get over is the fact the packaging makes this lotion look like it came from the dollar store.
HydrationB
ApplicationC
Overall ScoreB
13
Skin mania Clear Essence Milk 1
cosme.com

Skin maniaClear Essence Milk

$26.51

Decently Hydrating, but also Tacky… You May or May Not Like the Smell

It smelled strongly of herbs; some of us liked that, some of us didn’t. It contained both glycerin and BG and was decently hydrating; it was also quite sticky. The bottle had a clean, simple design, if a little plain.
HydrationB
ApplicationC
Overall ScoreB
14
d program Moist Care Emulsion R 1
amazon.co.jp

d programMoist Care Emulsion R

$30.94

It’s Meant for Dry Skin, but It’s Not that Moisturizing…

This had the same alcohol-y scent as d program’s Balance Care Emulsion. This one’s supposed to be extra moisturizing, and it did feel wetter and thicker on our skin, but in actuality, it wasn’t that much more hydrating than the Balance Care. This was formulated for sensitive skin; it toned down on acidity so as not to be irritating.
HydrationC
ApplicationB
Overall ScoreB
15
d program Balance Care Emulsion R II 1
amazon.co.jp

d programBalance Care Emulsion R II

$30.34

Smells a Bit like Alcohol. Won’t be Enough to Quench Dehydrated Skin

We noticed a bit of an alcohol-y smell about this one, but the finish was light and the formula quite pleasant to apply. However, it didn’t really moisturize our skin. The thin texture and subpar hydration made this moisturizer unsuited for dry skin.
HydrationC
ApplicationB
Overall ScoreB
16
Nameraka Honpo Soymilk Isoflavone Lotion 1

Nameraka HonpoSoymilk Isoflavone Lotion

$11.94

Light and Silky. Worth a Try if You Aren’t Picky about Skincare

This lotion felt light and refreshing; unfortunately, that also meant that it wasn’t particularly moisturizing. However, it’s considered the drugstore moisturizer in Japan, so if you’re just getting into skincare and you aren’t really picky, then Nameraka Honpo’s lotion will serve you well.
HydrationC
ApplicationB
Overall ScoreB
17
est the emulsion II 1
amazon.co.jp

estthe emulsion II

$98.71

We’ll Take the Stickiness, but We Can’t Take the Smell

This lotion felt thick and slimy, but we could take that in stride. What we couldn’t accept was the smell, which was like chlorine or rusted metal. Not something we’d want to use every day.
HydrationB
ApplicationD
Overall ScoreC
18
ELIXIR REFLET Balancing Oshiroi Milk 1
amazon.co.jp

ELIXIRREFLET Balancing Oshiroi Milk

$15.55

Felt Light on Skin. Will Work Well as a UV Base

It was peachy and thick in texture, but also lightweight. It didn’t really leave skin tacky after application, so we’d say this lotion is an easy one to use and layer over. It wasn’t that hydrating, but it did provide UV protection. You should use this one not to moisturize your skin, but as a protective base.
HydrationC
ApplicationC
Overall ScoreC
19
cutura Milky Lotion 1
cosme.com

cuturaMilky Lotion

$27.46

Bottle Keeps Its Contents from Oxidizing. We Just Can’t Get Over the Medicinal Smell

The bottle was designed so that its contents wouldn’t oxidize, which was great. Still, that didn’t help us overlook the smell, which reminded us of medicine. It was only decently hydrating, so there’s no need to buy this lotion in particular.
HydrationC
ApplicationC
Overall ScoreC
20
Hada Labo Shirojyun Premium with White Tranexamic Acid & Vitamin C Medicated Whitening Lotion 1
amazon.co.jp

Hada LaboShirojyun Premium with White Tranexamic Acid & Vitamin C Medicated Whitening Lotion

$8.22

Will Probably Help with Whitening, but Feels Quite Sticky…

This didn’t really set, no matter how much time passed. You might like it if you want your skin to literally feel dewy all day. And this contains white tranexamic acid, which is an effective skin whitening agent.
HydrationC
ApplicationC
Overall ScoreC
21
Muji Moisturizing Milk Moisture 1
muji.net

MujiMoisturizing Milk Moisture

$10.50

We Don’t Mind the Tackiness that Much, but the Cap Doesn’t Want to be Opened

This lotion was light, so even though it left our skin a bit tacky, we weren’t bothered. However, it was less hydrating than average. The cap was also so small, it was hard to get a handle on it.
HydrationC
ApplicationC
Overall ScoreC
22
Kose LECHÉRI Lift Glow Emulsion II 1
amazon.co.jp

KoseLECHÉRI Lift Glow Emulsion II

$25.05

Can’t Expect Much Hydration. Packaging’s a Hit or Miss

Unfortunately, this lotion also wasn’t hydrating and had a strong cosmetic smell. The packaging was kind of elegant, but not everyone was enamored.
HydrationD
ApplicationC
Overall ScoreD
23
Astalift Emulsion 1

AstaliftEmulsion

$35.64

Why is It So Tacky when It Doesn’t Even Moisturize?

This was a thick lotion and felt wet, but it didn’t keep us moisturized. We were also a bit taken aback by the orange color.
HydrationD
ApplicationC
Overall ScoreD
24
Sofina jenne Moisturizing UV Lotion for Combination Skin 1
amazon.co.jp

Sofinajenne Moisturizing UV Lotion for Combination Skin

$29.99

Closer to Sunscreen than Lotion

This calls itself the ultimate daytime moisturizer, but it both smelled and felt pretty much like sunscreen. You want to use this not as a face lotion, but as a UV base.
HydrationD
ApplicationD
Overall ScoreD

Compare the Best Japanese Moisturizers and Face Lotions

Image
1
MINON Amino Moist Moist Charge Milk 1

MINON

2
Sofina jenne Moisturizing Gel Lotion for Combination Skin 1

Sofina

3
Orbis Aqua Force White Moisture-M 1

Orbis

4
Juju Cosmetics Aquamoist Fermented Hyaluronic Acid Moisturizing Lotion 1

Juju Cosmetics

5
Sofina beauté Moisturizing Lotion Super Moist 1

Sofina

6
Arouge Moist Treatment Gel 1

Arouge

7
episteme day moisture emulsion a 1

episteme

8
Kikumasamune Nihonshu no Nyueki – Sake Lotion 1

Kikumasamune

9
Transino Medicated Whitening Clear Milk 1

Transino

10
FANCL Moist Refine Emulsion II 1

FANCL

11
Aqualabel White Up Emulsion II 1

Aqualabel

12
ceracolla Moisture Milk 1

ceracolla

13
Skin mania Clear Essence Milk 1

Skin mania

14
d program Moist Care Emulsion R 1

d program

15
d program Balance Care Emulsion R II 1

d program

16
Nameraka Honpo Soymilk Isoflavone Lotion 1

Nameraka Honpo

17
est the emulsion II 1

est

18
ELIXIR REFLET Balancing Oshiroi Milk 1

ELIXIR

19
cutura Milky Lotion 1

cutura

20
Hada Labo Shirojyun Premium with White Tranexamic Acid & Vitamin C Medicated Whitening Lotion 1

Hada Labo

21
Muji Moisturizing Milk Moisture 1

Muji

22
Kose LECHÉRI Lift Glow Emulsion II 1

Kose

23
Astalift Emulsion 1

Astalift

24
Sofina jenne Moisturizing UV Lotion for Combination Skin 1

Sofina

Name

Amino Moist Moist Charge Milk

jenne Moisturizing Gel Lotion for Combination Skin

Aqua Force White Moisture-M

Aquamoist Fermented Hyaluronic Acid Moisturizing Lotion

beauté Moisturizing Lotion Super Moist

Moist Treatment Gel

day moisture emulsion a

Nihonshu no Nyueki – Sake Lotion

Medicated Whitening Clear Milk

Moist Refine Emulsion II

White Up Emulsion II

Moisture Milk

Clear Essence Milk

Moist Care Emulsion R

Balance Care Emulsion R II

Soymilk Isoflavone Lotion

the emulsion II

REFLET Balancing Oshiroi Milk

Milky Lotion

Shirojyun Premium with White Tranexamic Acid & Vitamin C Medicated Whitening Lotion

Moisturizing Milk Moisture

LECHÉRI Lift Glow Emulsion II

Emulsion

jenne Moisturizing UV Lotion for Combination Skin

FeaturesPretty Astounding when It C...We’re Obsessed with this Lo...A See-Through Gel that’s a ...Worth Way More than Its Pri...Soft Scent of Dew-Covered P...Lightweight Formula, but St...Makes Skin Feel Smooth and ...Best Quality for the Price....Bit Sticky upon Application...Spreads Easily and Absorbs ...Refreshing, Both in Scent (...Hydrating, but Thick and Le...Decently Hydrating, but als...It’s Meant for Dry Skin, bu...Smells a Bit like Alcohol. ...Light and Silky. Worth a Tr...We’ll Take the Stickiness, ...Felt Light on Skin. Will Wo...Bottle Keeps Its Contents f...Will Probably Help with Whi...We Don’t Mind the Tackiness...Can’t Expect Much Hydration...Why is It So Tacky when It ...Closer to Sunscreen than Lo...
Price$15.53$30.09$27.81$5.10$26.71$25.07$129.11$5.90$32.75$13.34$12.53$7.10$26.51$30.94$30.34$11.94$98.71$15.55$27.46$8.22$10.50$25.05$35.64$29.99
HydrationA+BAABACABBBBBCCCBCCCCDDD
ApplicationAA+BBACADBBCCCBBBDCCCCCCD
Overall ScoreA+A+AAAAAABBBBBBBBCCCCCDDD
Link

Introducing the Expert Who Lent Us Her Knowledge

Introducing the Expert Who Lent Us Her Knowledge
〈Aiko Kawakami〉
Skincare Specialist

She's a skincare specialist who's got over 20,000 consultations under her belt. She approaches skin with a combination of scientific evidence and experience, using her knowledge of dermatology and cosmetic ingredients to help women become even more beautiful, down to their fingertips. She's the representative of the board of directors over at ANSEM (Association of Nail & Skin Experts Maestro) and an instructor at the JCLA (Japan Cosmetic Licensing Association). She's also made numerous media appearances.

How We Tested the Moisturizers and Face Lotions

We tried out each of the 24 products and tested them for how hydrating they were and how easy they were to apply. Then we gave each one a final grade.

Test ①: Hydration

Test ①: Hydration
First and foremost, we looked at hydration.
We used a moisture analyzer and compared the state of our skin before application to its state eight hours after application.

The Big Takeaway: Glycerin-Based Lotions were Usually Moisturizing

The Big Takeaway: Glycerin-Based Lotions were Usually Moisturizing
Products that did well on this test had one thing in common: they counted glycerin among the first few ingredients listed. And many of these top performers combined glycerin with BG. It backed up our claim that formulations featuring those two ingredients tend to be the most moisturizing.
But because ultra hydrating lotions all had glycerin in them, they were also dense and heavy in texture.

Test ②: Application

Test ②: Application
Next, we tried applying the lotions.
We gathered up a few volunteers from several departments and had them talk about things like the fragrance and texture of the lotions, as well as whether the packaging was well-designed.

The Big Takeaway: Maybe It’s Because They Felt More Moisturizing, but We Liked Wet, Dense Lotions

The Big Takeaway: Maybe It’s Because They Felt More Moisturizing, but We Liked Wet, Dense Lotions
It was a surprise, but we leaned heavily towards thicker lotions–so dense that they didn’t drip or run from our hands. We can’t deny that they were tacky, but they also left our faces feeling dewy after application. We could tell that our skin was being hydrated.
We were also partial towards lotions with fragrances, rather than without. It may just be moisturizer, but you can’t discount smell. There were products that smelled of alcohol or products with scents specific to certain brands, but in general, we liked light and refreshing florals.
And, though this is often overlooked, you want a bottle that is neither too big nor to small, but rather snugly fits into your hand.

How to Choose Japanese Moisturizer and Face Lotion – Buying Guide

We’ll get into how we tested and compared all the products, but first we’d like to introduce two things you should look out for when choosing face lotion.

① Choose Something Properly Hydrating

First order of business, make sure the lotion is actually hydrating. Think of facial lotion like a lid that seals moisture into your skin. How it performs thus determines the health of your skin, at least to a certain extent.

First Thing You Should Do is Look for Hydrating Ingredients

First Thing You Should Do is Look for Hydrating Ingredients
It might be a drag, but read the ingredients list. That’s the most readily available indicator of how moisturizing a lotion is. The following are ingredients that are deemed effective in Japan.
  • BG: Also known as Butylene Glycol※2, 1,3-Butanediol※3. Slightly thick and sticky in texture. Can also be used as a preservative. So popular as a moisturizing ingredient that we’ve experienced supply shortages.

  • DPG: Also known as Dipropylene Glycol※4. Has similar properties to BG. A humectant often used as a substitute.

  • Glycerin※5: Quite thick and sticky in texture. Extremely moisturizing and feels wet upon application.
※2 ブチレングリコール: butylene glycol

※3 1,3-ブチレングリコール: 1,3-butanediol

※4 ジプロピレングリコール: dipropylene glycol

※5 グリセリン: glycerin

Then Look at How the Ingredients are Combined

Then Look at How the Ingredients are Combined
It’s not the ingredients that make the lotion; it’s the overall formulation. A lotion’s ability to moisturize changes depending on how ingredients are combined, so you can’t just think, “Oh, because these certain ingredients are at the top of the list, this lotion will definitely be hydrating.”
Generally speaking, the following combinations are said to be the most hydrating.
  • Glycerin and BG
  • Glycerin and Sodium Hyaluronate※6
  • Concentrated Glycerin※7 and Trehalose※8
Looking at this, you can probably tell how effective glycerin is. We also checked for hydration during our tests, so look out for the scores.
※6 ヒアルロン酸ナトリウム: sodium hyaluronate; the salt form of hyaluronic acid

※7 濃グリセリン: concentrated glycerin

※8 トレハロース: trehalose

Aiko Kawakami
Skincare Specialist
Aiko Kawakami
The most hydrating facial lotions tend to have both glycerin and BG in them. Sugars like trehalose and sugar squalane are able to attract and retain water, so they keep your skin moisturized for longer.

I also recommend lotions that contain oils, whether that be mineral oil or Vaseline. I know that mineral oil has a bad rap, but there are many gentle oils out there that have been derived from petroleum. Keep the age of your skin in mind when thinking about oil content.

② Choose Something that Makes You Feel Good when You Apply It

② Choose Something that Makes You Feel Good when You Apply It
You also want to figure out what textures you like and choose a lotion that fits your preferences. You could buy something that’s been showered in SNS fanfare and glowing reviews, but if you can’t stand how sticky it is, then you’re not going to be using it for long. And skincare, like exercise, only works as long as you keep it up.
Unfortunately, the more ultra-moisturizing ingredients–like glycerin and beeswax–are in a lotion, the tackier it tends to be. If that doesn’t sound appealing to you, try products that are packed with ingredients like BG, which is lighter than glycerin.
Aiko Kawakami
Skincare Specialist
Aiko Kawakami
The ingredient that I think works as a perfect seal is hyaluronic acid, which can bind and retain a lot of water. In particular, I recommend combinations of hyaluronic acid and glycerin or diglycerin.

If you don't like the feel of oils, look for lotions that contain collagen.

What’s the Difference Between Cream and Lotion?

What’s the Difference Between Cream and Lotion?
There’s people out there that use cream in place of lotion, but do you know the difference between them?
The greatest difference between lotion and cream is oil content. Both are largely made up of water and oil, but cream contains more oil, while lotion contains more water.
Therefore, at night, when you should be going for heavier skincare, we recommend using creams; while on busy mornings, when you need something that’s going to absorb quickly into skin, use lotion. After all, what kind of product you need always depends on your particular situation.
Aiko Kawakami
Skincare Specialist
Aiko Kawakami
You can always swap out a lotion for a cream or vice versa when the situation calls for it. For example, you can use lotions before and after your period, when sebum starts building up under skin; you can use creams when your skin is dry and you need extra hydration.

Have You Got All the Steps of Your Skincare Routine Down?

Have You Got All the Steps of Your Skincare Routine Down?
It’s not a routine if it doesn’t have multiple steps, right? Japanese skincare often starts with a cleanser, then facewash, then toner, essence, lotion, and finally cream. Learn more about these other products below.
Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True!
Top 19 Best Japanese Moisturizing Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!

Summary

We consulted a skincare specialist, purchased the 25 most popular moisturizers and face lotions, and tested them all.
Your original writer had the following to say: I tried all the products, but what surprised me the most was that, out of our top three, two were gels. I actually have combination skin, so I want to try more of Sofina’s lotion, which finished in second and smelled amazing.
Be sure to keep the tips and tricks we talked about today in the back of your mind, so you can find a lotion that will keep you smooth and hydrated, regardless of the time of year or age of your skin.

Author: Yukina Matsuda/Translation: Jasmine Li/Photos: Koichi Miura, Yoshio Yoshida

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    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    13,165 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    13,935 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    9,352 views
  • Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True!
    Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True!
    We don’t know when it started, but Japanese women are known–have been known for a while–for beautiful skin. And walking around Tokyo, you can’t help but think “where’s there’s smoke, there’s fire.” While there’s no one factor that makes one’s skin what it is, we’d hazard a guess and say skincare is important.The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 28 most popular toners※1 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited an specialist and had her compare the following:1. Application (How It Feels on Skin)2. HydrationThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.※1 化粧水: tone
    Cosmetics and skincare
    6,144 views
  • Top 49 Best Japanese Body Washes to Buy Online 2020 - Tried and True!
    Top 49 Best Japanese Body Washes to Buy Online 2020 - Tried and True!
    It can be hard to choose a good body wash when you have to worry about parabens, sensitive skin, oily skin, dry skin, and more. That's why we scoured Japanese e-commerce sites like Amazon, Rakuten, and Kakaku.com to find the best body washes available online. Then we purchased the 49 most popular products and tested them for the following:Cleansing powerMoisturizing powerQuality of ingredientsFoam densityWe then compiled everything we learned into a buying guide about and list of the best Japanese body washes available online.
    Cosmetics and skincare
    1,387 views

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