• Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True! 1
  • Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True! 2
  • Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True! 3
  • Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True! 4
  • Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True! 5

Top 28 Best Japanese Toners to Buy Online 2020 - Tried and True!

We don’t know when it started, but Japanese women are known–have been known for a while–for beautiful skin. And walking around Tokyo, you can’t help but think “where’s there’s smoke, there’s fire.” While there’s no one factor that makes one’s skin what it is, we’d hazard a guess and say skincare is important.

The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 28 most popular toners※1 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited an specialist and had her compare the following:

1. Application (How It Feels on Skin)
2. Hydration

This is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.

※1 化粧水: tone

This article's specialists

Aiko Kawakami
  • Last updated: 12-12-2019
  • 4,821 views
Table of Contents

Introducing the Expert Who Lent Us Her Knowledge

This time around, we borrowed the expertise of a skincare specialist, who’s a well-known face both in magazines and on the web.
Introducing the Expert Who Lent Us Her Knowledge
〈Aiko Kawakami〉
Skincare Specialist

She's a skincare specialist who's got over 20,000 consultations under her belt. She approaches skin with a combination of scientific evidence and experience, using her knowledge of dermatology and cosmetic ingredients to help women become even more beautiful, down to their fingertips.

She's the representative of the board of directors over at ANSEM (Association of Nail & Skin Experts Maestro) and an instructor at the JCLA (Japan Cosmetic Licensing Association). She's also made numerous media appearances.

How to Choose Japanese Toner – Buying Guide

We’ll get into how we tested and compared all the products, but first we’d like to introduce two things you should look out for when choosing toner.
Actually, it doesn’t really matter how “moisturizing” a toner is. Because of how the human body is constructed, it’s difficult for liquids to permeate skin. Well, then, if we aren’t supposed to care so much about hydration, then just what are we supposed to pay attention to?

① Get Toner with a Texture and Scent that Appeals to You

① Get Toner with a Texture and Scent that Appeals to You
At the end of the day, it’s best to choose toner that just feels good. Everyone has their own preferences when it comes to texture, so when possible, try out the testers at the store or take a few samples home. Depending on the brand, you can get light toners that disappear into the skin or heavier toners that leave you a bit sticky–and one isn’t necessarily better than the other.
And you’d be surprised at how many people stop using a toner because of its fragrance. A lot of toners have that “cosmetics smell,” like getting a whiff of the makeup section at Macy’s. So we recommend you make your purchase after you’ve checked for scent and how your skin feels after application.
Aiko Kawakami
Skincare Specialist
Aiko Kawakami
I recommend choosing toner based on its texture and scent. It has an effect on what comes after—how easily your serum goes on, for instance, or how long your makeup lasts.

Fragrance will actually travel all the way to the hypothalamus, where it affects the secretion of hormones—it's a valid factor to consider when making your choice.

② Look for Something Moisturizing

We know we said that checking for hydration isn’t that big of a priority, but there’s no point in choosing a toner that’s all water and no humectants, right?

Check for a Hydrating Ingredient or Two

Check for a Hydrating Ingredient or Two
It’s helpful to at least know what ingredients are supposed to be hydrating. Here are some of the more popular ones in Japan.

  • BG: Butylene glycol retains a lot of water, but it’s not as sticky as glycerin. It’s a type of polyalcohol※2 and is found in many cosmetics and skincare products.

  • Glycerin※3: Another type of polyalcohol, said to be the most absorbent. Other forms and names include glycerol and diglycerin.

  • Sodium hyaluronate※4: The salt form of hyaluronic acid, which is produced by the body to moisturize skin. Though similar often used interchangeably with hyaluronic acid, sodium hyaluronate is smaller, allowing it to more easily penetrate skin. It becomes more effective when applied in conjunction with glycerin.

  • Collagen※5: Also produced by the body. In its original form, it’s a protein fiber that cannot be effectively absorbed by the skin. It permeates farther after it has been broken down into low molecular weight collagen.

  • Trehalose※6: A type of sugar. Because of its outstanding ability to retain water, it’s used as a moisturizing ingredient in many cosmetics.

In addition to these, many brands are also coming out with new and unique hydrating ingredients.
※2 多価アルコール: polyalcohol (Polyalcohols are often used in skincare as humectants. They readily absorb and retain moisture.)
※3 グリセリン: glycerin
※4ヒアルロン酸Na: sodium hyaluronate
※5 コラーゲン: collagen
※6 トレハロース: trehalose

Ethanols Do Not Equate to Dry Skin

Ethanols Do Not Equate to Dry Skin
You might’ve heard sometime, somewhere that toners that contain ethanol are dehydrating. However, ethanol is not a drying ingredient by nature. It might feel like it’s tightening up your skin, but that does not necessarily equate to dehydration.
Therefore, don’t feel like you have to avoid all toners that include ethanol. At the very least, we’ve tested all of our toners (some of which contain ethanol) for hydrating power–and hopefully, that gives you some piece of mind.
Aiko Kawakami
Skincare Specialist
Aiko Kawakami
It gets a bad rap because it feels like it's tightening up your skin, but ethanol that is used in cosmetics is neither an antiseptic nor dehydrating. That's because ethanol that's used in disinfectants and ethanol that's used in skincare must be present in different concentrations.

If you are allergic to alcohol or have atopic dermatitis, then ethanol is of course out the question. However, usually, ethanol is plentiful and easy to use, so many people should like it.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 28 most popular Japanese toners that we ordered and the process by which we tested them.
{The Products We Tested}
1. naturie Skin Conditioner (ナチュリエ スキンコンディショナー)
2. est the lotion (エスト ザ ローション)
3. d program moist care lotion (d プログラム モイストケア ローション)
4. HABA Deep Moisture Lotion (ハーバーディープモイスチャーローション)
5. Sofina jenne Moisturizing Toner for Combination Skin (ソフィーナ ジェンヌ 混合肌のための高保湿化粧水)
6. Nihonshu no Keshousui – Sake Toner (日本酒の化粧水)
7. Curél Moisture Lotion II (キュレル化粧水II しっとり)
8. Cezanne Skin Conditioner High Moist (セザンヌ スキンコンディショナー高保湿)
9. Hada Labo gokujyun Hyaluronic Acid (肌ラボ 極潤 ヒアルロン液)
10. MUJI Light Toning Water High Moisture (無印良品 化粧水 敏感肌用 高保湿タイプ)
11. LITS Moist Lotion (リッツ モイスト ローション)
12. Sofina beauté Moisturizing Toner (ソフィーナボーテ 高保湿化粧水 しっとり)
13. IPSA The Time R Aqua (イプサ ザ・タイムR アクア)
14. acseine Moist Balance Lotion (アクセーヌ モイストバランス ローション)
15. RMK Skintuner Treatment (M) Extra Moist (RMK スキンチューナー トリートメント (M) エクストラモイスト)
16. Suhada Shizuku Placenta Toner & Essence (素肌しずく ぷるっとしずく化粧水)
17. MINON Amino Moist Moist Charge Lotion I (ミノン アミノモイスト モイストチャージ ローションI)
18. ETVOS Ceramide Skincare Moisturizing Lotion (ETVOS セラミドスキンケア モイスチャライジングローション)
19. Nameraka Honpo Soymilk Isoflavone Toner (なめらか本舗 豆乳イソフラボン配合の化粧水)
20. SK-II Facial Treatment Essence (SK-Ⅱフェイシャル トリートメント エッセンス)
21. Aqualabel White Up Lotion II (アクアレーベル ホワイトアップ ローション II)
22. Albion Medicated Skin Conditioner Essential (アルビオン 薬用スキンコンディショナーエッセンシャル)
23. FANCL Moist Refine Lotion I (ファンケルモイストリファイン化粧液I)
24. Red B.A Volume Moisture Lotion (Red B.A ボリュームモイスチャーローション)
25. Astalift Moist Lotion (アスタリフト モイストローション)
26. Rice Force Deep Moisture Lotion (ライスフォース ディープモイスチュアローション)
27. ORBIS u Lotion (オルビスユー ローション)
28. Arouge Moisture Mist Lotion II (アルージェ モイスチャー ミストローション II)
We then tested for each of the following things:
Test ①: Application (How It Feels on Skin)
Test ②: Hydration

Test ①: Application (How It Feels on Skin)

Test ①: Application (How It Feels on Skin)
First, we looked at application, plain and simple.
We rounded up volunteers from several departments and had them try out all the products. They then talked about things like if they liked the texture and the fragrance, if the packaging was convenient, and so on.

The Big Takeaway: We were Partial to Pump Bottles, Light Formulas, and Heavenly Smells

The Big Takeaway: We were Partial to Pump Bottles, Light Formulas, and Heavenly Smells
Lighter textures slid into skin, just like that. There was no sticky residue, and it left our face feeling soft and smooth. Pump bottles were just overwhelmingly easier to use than bottles with screw-on caps.
In particular, it seemed like RMK’s toner was universal; many of our staff gave it two thumbs up for both its texture and fragrance.

Test ②: Hydration

Test ②: Hydration
Next, we looked at how hydrating the toners were.
We used a moisture analyzer and compared the state of our skin before application to its state one hour after application.

The Big Takeaway: Thicker Formulas Tended to be More Hydrating

The Big Takeaway: Thicker Formulas Tended to be More Hydrating
Toners that were noticeably more heavy (some so thick, they felt like gel) were a cut above the rest–when it came to hydrating power at least. Unfortunately, the opposite held true as well; the lighter a toner was, the less moisturizing it tended to be.
Hydrating toners also tended to count BG, glycerin, and hyaluronic acid among their ingredients.
Aiko Kawakami
Skincare Specialist
Aiko Kawakami
If you don't like to feel oily, try using toners that contain glycerin or diglycerin. And if you're looking for hydration, rather than being fixated upon hyaluronic acid and glycerin, look for ingredients like glycogen. It's a polysaccharide made up of sugars that store water.

The Final Verdict: Top 28 Best Japanese Toners to Buy Online

Now to introduce the 28 best Japanese toners available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
ApplicationD
HydrationC
Overall ScoreD
ApplicationD
HydrationB
Overall ScoreD
ApplicationC
HydrationD
Overall ScoreD
ApplicationC
HydrationD
Overall ScoreD
ApplicationC
HydrationD
Overall ScoreD
ApplicationC
HydrationC
Overall ScoreC
ApplicationB
HydrationD
Overall ScoreC
ApplicationC
HydrationB
Overall ScoreC
ApplicationB
HydrationC
Overall ScoreC
ApplicationB
HydrationC
Overall ScoreC
ApplicationB
HydrationC
Overall ScoreC
17. Arouge Moisture Mist Lotion II 1

17. Arouge Moisture Mist Lotion II

$24.59

ApplicationB
HydrationB
Overall ScoreB

16. Rice Force Deep Moisture Lotion

$80.00

ApplicationB
HydrationB
Overall ScoreB
ApplicationB
HydrationB
Overall ScoreB
ApplicationA
HydrationD
Overall ScoreB
13. ETVOS Ceramide Skincare Moisturizing Lotion 1

13. ETVOS Ceramide Skincare Moisturizing Lotion

$36.89

ApplicationA
HydrationD
Overall ScoreB
ApplicationA
HydrationD
Overall ScoreB
ApplicationA
HydrationD
Overall ScoreB
ApplicationC
HydrationA
Overall ScoreB
ApplicationA
HydrationC
Overall ScoreB

8. Sofina jenne Moisturizing Toner for Combination Skin

$29.50

ApplicationA+
HydrationC
Overall ScoreA
ApplicationC
HydrationA+
Overall ScoreA
ApplicationB
HydrationA
Overall ScoreA
ApplicationA
HydrationB
Overall ScoreA
ApplicationA
HydrationA
Overall ScoreA
ApplicationA
HydrationA
Overall ScoreA
ApplicationA
HydrationA+
Overall ScoreA+
ApplicationA+
HydrationA
Overall ScoreA+

The Best Way to Use Toner

You went through all that trouble to find a toner that’s right for you–now you have to learn how to use it. Here are some tips and tricks.

Warm the Toner until It’s about Body Temperature, then Slowly Massage It into Your Face

Warm the Toner until It’s about Body Temperature, then Slowly Massage It into Your Face
Pour, push, or squeeze some product onto the palm of your hand. Then cup the toner between your palms, warming it until it’s about body temperature. That’ll help it seep into your skin. If you gently squeeze your palms together, it’ll help the toner heat right up.
After the toner’s body temperature, rub your hands together so that product covers the entirety of both palms, then slowly massage it into your face. You want to gently press it in. Don’t slap yourself.

Lock in Moisture with a Good Lotion

Lock in Moisture with a Good Lotion
It doesn’t matter how good the toner is; if you don’t seal it in with a oil, all the moisture is going to evaporate. After you apply toner, make sure you lock it in with lotion. It’d be ideal if you can use a lotion from the same product line, but it’s not necessary.
You can also use a serum or essence to seal in the toner. However, you’ll need a lot of product to do so, so we wouldn’t call it cost-effective. You especially don’t want to do this if you’re using expensive stuff.

If You Use a Cotton Pad to Apply Toner, You Want to Soak It through

If You Use a Cotton Pad to Apply Toner, You Want to Soak It through
If you use a cotton pad to apply your toner, there’s one thing we absolutely want you to do. That’s to make sure there’s not a single dry spot. In other words, when applying toner with a cotton pad, make sure you soak the pad through. You want it to look like the picture on the right, not the one on the left.
It seems like a waste of product, but there’s a reason we’re stressing this. If there is a single dry spot on your cotton pad, then it’s going to soak up healthy oils from your skin. That might actually be one of the reasons your skin is dehydrated.
Of course, the same holds true for toner masks. Make sure all cotton pads are thoroughly soaked before laying them on your face, and remove all cotton pads before they start drying out.
Aiko Kawakami
Skincare Specialist
Aiko Kawakami
There's no point in applying toner with a cotton pad if there's any dry patches on it. If that feels like a waste to you, then it's better not to use cottons pads at all.

In general, you don't want to use cotton pads to apply toner. However, if you have rough hands from chores or the like, then I recommend soaking some cotton pads in toner and making yourself a toner mask.

Summary

We consulted a skincare specialist, purchased the 28 most popular bottles of toner, and tested them all.
Your skin is constantly exposed to irritants–the sun’s rays, wind, air itself–and dries out quickly. Try to keep everything we talked about today in the back of your mind, pick out a good toner, and nurture your skin every day so it can stay glowing and beautiful far into the future.
Original by Yukina Matsuda; Translation by Jasmine Li

Related Articles

  • Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2020 - Tried and True!
    Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2020 - Tried and True!
    We can think of two reasons you’re looking for Japanese hair products. Number one, you’re hopelessly enamored with all things J-beauty (we don’t blame you). Or number two, you have Asian hair. And the thing about thick, black Asian hair is if you want to dye it anything other than fifty shades of brown, you’ve got to bleach it. And when it comes to Asian hair, you can’t beat Asian products.But there’s a lot out there, and you have questions. (Will it work? Will it damage my hair?) So this time around, we ordered the 10 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and compared the following:1. Power (How Much Color It Removed)2. Gentleness (How Little It Damaged Hair)This is how we tested and found the most exceptional Japanese hair bleach. At the very end of the article, we’ve also got a few smaller products lined up for those seeking only to bleach sections of their hair (to cover up roots and so on).
    Cosmetics and skincare
    1,271 views
  • Top 10 Best Scalp Treatments for Hair Growth to Buy Online 2020
    Top 10 Best Scalp Treatments for Hair Growth to Buy Online 2020
    We’ve scoured the internet and pored over reviews to figure out what makes a great scalp treatment for hair growth. While researching, we found that the key to hair growth is a healthy scalp. Therefore, treatments should reduce scalp inflammation, include ingredients focused on scalp health, and be free from any irritants like sulfates and parabens.While much hair loss can be fixed by paying closer attention to scalp health, to regrow hair, treatments should include minoxidil in the right concentration for men or women. Keeping these things in mind, we’ve selected our favorite scalp treatments for hair growth available online.
    Cosmetics and skincare
    202 views
  • Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True!
    Top 17 Best Japanese Face Creams to Buy Online 2020 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best face creams. We then chose the 17 most popular products and tested them.We focused on three things: how moisturizing it was, how it felt to use, and what ingredients it contained. We then compiled everything we learned into a buying guide about and list of the best Japanese face creams available online.
    Cosmetics and skincare
    768 views
  • Top 18 Best Japanese Anti-Aging Face Washes to Buy Online 2020 - Tried and True!
    Top 18 Best Japanese Anti-Aging Face Washes to Buy Online 2020 - Tried and True!
    Have you started to feel like the facial cleansing products that you’ve always used in the past aren’t working for you anymore? Or are you looking for a product that suits your skin type better? There are many choices for aging skincare on the market today, and Japan has some great products. We collected 18 popular aging-care face washes, the top-sellers on sites like @cosme, Amazon, and Rakuten, and tested them to determine which are really the best!mybest consulted with an expert in cosmetic ingredients. Then we actually bought and used all of the products to test for the following three points:1. Cleansing power2. Moisturizing ability3. Ingredients
    Cosmetics and skincare
    368 views
  • Top 13 Best Japanese Liquid Eyebrow Pens to Buy Online 2020 - Tried and True!
    Top 13 Best Japanese Liquid Eyebrow Pens to Buy Online 2020 - Tried and True!
    So, you want to have perfect brows, and you've decided you need a liquid eyebrow pen. Now how do you choose the best one? mybest is here to help. Our editors searched Japanese e-commerce sites such as Amazon, Rakuten, and @cosme for the best liquid eyebrow markers available. We then picked out the most popular products and tested them.With the advice of our expert, we focused on 3 things:How it lookedHow well it lastedHow easy it was to useWe then ranked the products and put what we learned into a buying guide to help you choose the best Japanese eyebrow pens.
    Cosmetics and skincare
    289 views
  • Top 10 Best Japanese Face Wash Nets to Buy Online 2020 - Tried and True!
    Top 10 Best Japanese Face Wash Nets to Buy Online 2020 - Tried and True!
    Face wash nets are neat little tools for getting the most out of a small amount of face wash, but not all nets are created equally. That's why we gathered our editing staff to purchase the 10 most popular face wash nets on Japanese e-commerce sites like Amazon, Rakuten, and Kakaku.com. Then we tested each one for the following:How dense the resulting foam wasHow fine the bubbles wereHow easy it was to useWe then compiled everything we learned into a buying guide about and list of the best Japanese face wash nets available online.
    Cosmetics and skincare
    240 views
  • Senka White Beauty Serum Review - mybest
    Senka White Beauty Serum Review - mybest
    Senka White Beauty Serum by Shiseido has received both love and hate from customers. While some love its whitening effects, other complain that it has a heavy texture that doesn't feel good to wear or spread. Potential customers are bound to be confused by this mixed information.That's why we decided to purchase it and put it to the test. We reviewed its moisturizing properties and how it felt to use. This is what we learned.
    Cosmetics and skincare
    686 views
  • Rohto Melano CC Serum Review - mybest
    Rohto Melano CC Serum Review - mybest
    We've heard a lot of good things about Rohto Melano CC Serum on the Internet, especially since it uses Vitamin C to whiten skin and prevent acne breakouts from occurring. However, there are also some that claim it didn't stop their skin from breaking out or caused additional problems instead.That's why we decided to purchase this whitening serum for ourselves and put it to the test. We analyzed its moisturizing power and how it felt to use and compared our results to the word on the 'Net. Here's what we learned.
    Cosmetics and skincare
    258 views
  • Top 10 Best Makeup Setting Sprays to Buy Online 2020
    Top 10 Best Makeup Setting Sprays to Buy Online 2020
    You spend time and effort putting on your makeup, so why not keep it looking perfect? A setting spray will lock down your look, so you can go about your day without worrying about touch-ups, fading, or smudging. We’ve researched the different types of sprays and how they work so you can choose with confidence!Not only should a setting spray help keep you looking great, it should also make your skin feel healthy too. Whether you are looking to nourish dry skin, control your oily skin, or to simplify your morning routine, we picked the best makeup setting sprays to suit everyone’s needs.
    Cosmetics and skincare
    141 views
  • Top 10 Best Face Masks for Acne to Buy Online 2020
    Top 10 Best Face Masks for Acne to Buy Online 2020
    Many factors contribute to acne formation on the skin. Regular cleansing and exfoliation can unclog the pores and remove the excess oils, dead skin cells, and impurities that contribute towards acne and acne-causing bacteria. When you dread the thought of putting on anything on your acne-prone face, there are masks formulated to suit your skin. They come in multiple formulations of ingredients in various combinations and dosages. This article discusses the best face masks for acne that are available online for various skin types and also features a guide formulated to help you make your choice. 
    Cosmetics and skincare
    63 views
  • Popular Articles

  • Top 10 Best Eco-Friendly Razors to Buy Online 2020
    Top 10 Best Eco-Friendly Razors to Buy Online 2020
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    9,818 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    10,881 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2020 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2020 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    9,710 views
  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2020 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    12,838 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2020 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    7,485 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2020 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2020 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    5,868 views
  • Top 26 Best Japanese Commercial Shampoos to Buy Online 2020 - Tried and True!
    Top 26 Best Japanese Commercial Shampoos to Buy Online 2020 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best commercial shampoo. We then chose the 26 most popular products and tested them for the following:1. Application2. Mildness3. Lather4. Hair Texture5. Cleansing PowerWe consulted a specialist about ingredients–which would be the most effective, the mildest, the most hydrating? We also discussed the pros and cons of sulfates and amino acid shampoos and of silicone and silicone-free formulas. We then compiled everything we learned into a buying guide about and list of the best Japanese commercial shampoos available online.
    Cosmetics and skincare
    1,053 views
  • Popular Item Lists

    Search by Category