Top 45 Best Japanese Eyeliners to Buy Online 2019 - Tried and True!

If you want bigger eyes, get eyeliner. If you want sensual eyes, intense eyes, eyes of any kind, get eyeliner. Eyeliner’s a big part of any look. And we’d venture so far as to say it’s extra important here in Japan where–we admit it–our eyes tend to run a bit… small. That’s why our cosmetics companies–including Heroine Make, shu uemura, and (even) Daiso–are churning out products.

Of course, with a great number of products comes a great amount of choice, and with a great amount of choice comes confusion (not an Uncle Ben quote). That’s why we ordered the 45 most popular eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

1. Finish
2. Application
3. Smudge Resistance
4. Ease of Removal

This is how we tested and found the most exceptional Japanese eyeliners.
  • Last updated: 10-24-2019
  • 571 views
Table of Contents

How to Choose Japanese Eyeliner – Buying Guide

We’ll get into how we tested and compared all the eyeliners, but before that, we want to introduce four things you should look out for when picking out Japanese eyeliner.

① Get Eyeliner that’s Going to Give You the Finish You Want

There’s three main types of eyeliner, and they all perform differently. So, the first order of business is to talk about what kind of finish you want.

Pencil for a Soft, Natural Finish

Pencil for a Soft, Natural Finish
There are two different types of pencil liners※1 as well–the kind you have to sharpen, like your traditional No2 pencil, and the kind you twist out, like those newfangled mechanical pencils.
You use eyeliner pencils to fill in the gaps between your lashes, which brings out the shape of your eyes. Because they blend and blur easily, they come out to a soft, natural finish. Should you slip up during application, you can clean up with a Q-tip and start over, which makes pencil liners ideal for beginners.
Pencil liners, by their very nature, smudge and fade easily. To make up for this weakness, there’s been a recent spate of eyeliner pencils with cream centers made to withstand both sweat and oil. They adhere more closely to skin than a traditional pencil does; they also have softer cores, which helps them slide smoothly onto skin.
The only thing is, cream pencils will transfer with the slightest touch. Unless you have precise control over your movements, you might want to buy one with a finer tip so the eyeliner doesn’t go on too thick.
※1 ペンシルタイプ: pencil eyeliners (lit. pencil type)

Liquid for a Crisp, Bold Look

Liquid for a Crisp, Bold Look
Liquid eyeliner※2 gleams. It goes on in distinct, vivid colors and throws your eyes into sharp relief.
Liquid eyeliner tends to have a fine tip, which makes it easier to add wings to the corners of your eyes for the classic cat eye look. It also brings some dramatic flair to your eye makeup. And when the tip of the liner is thin and supple, it makes it easier to trace the shape of your eye.
However, though liquid liner is relatively easy to use, it doesn’t blur or come off as easily as pencil eyeliners. If you mess up, it takes a while to fix (most people try to fix uneven liquid liner by just thickening the line, and then they end up with what looks like monster caterpillars sitting on their eyelids). If you’ve an unsteady hand, be prepared to put in time and practice.
※2 リキッドタイプ: liquid eyeliner (lit. liquid type)

Gel to Not Look like a Panda

Gel to Not Look like a Panda
Gel liner is similar to liquid liner. It’s best for filling in gaps between your lashes so you look wide- and bright-eyed.
Gel liner can come in a pot or as the core of a pencil. It’s water- and sebum-resistant, and it doesn’t budge after application. It’s pretty much a godsend for people whose eyeliner usually smudges, either because their eyes are constantly watering (due to allergies) or because they have oily skin.
Not only does gel liner transfer easily onto skin, it’s soft, the colors are crisp, and it’s dewy. The only thing is you have to apply gel-in-a-pot much as you would paint with watercolor–by first dipping the included brush into it and extracting just the right amount of product. It can get difficult, so we recommend trying it out first on the back of your hand.
※3 ジェルタイプ: gel eyeliner (lit. gel type)

② Different Colors Lead to Different Impressions

② Different Colors Lead to Different Impressions
Color can also change the feel of your eyes. Brown makes for a softer, more natural look; black makes your eyes look sharper, more intense.
We’d say that, not only in Japan, but in much of the world, these two colors are the most common, but they are certainly not all that exist. There’s as many colors available as there are fish in the sea. Pink and orange are poppy and lend energy to your look; navy and maroon are more toned down, classy enough for office wear.

③ Get Eyeliner that Doesn’t Smear and Doesn’t Fade

③ Get Eyeliner that Doesn’t Smear and Doesn’t Fade
If you sweat easily or if allergies constantly have your eyes watering, then look for waterproof eyeliner※4. If you have oily skin and secrete a lot of sebum around the eyes, then look for smudge-proof eyeliner※5. That way your makeup won’t smear, staying nice and crisp until deep into the night.
There’s also a bunch of eyeliners that are both water- and smudge-proof, so be sure to check the packaging.
※4 ウォータープルーフ: waterproof
※5 スマッジプルーフ: smudge-proof

④ Get Eyeliner that Comes off Easily (When You Want It to)

④ Get Eyeliner that Comes off Easily (When You Want It to)
Your skin is thinnest around your eyes–and it creases and reacts to the slightest irritant. When you rub at your eyes to remove eyeliner, you’re paving the way for hyperpigmentation and the dull, sunken-eyed look. So it’s important you find a eyeliner that’s easy to remove.
There is now eyeliner that’s designed to slide off with hot water; not only is it gentler on the skin, it also can shorten your nighttime routine. Unfortunately, most eyeliners of this type also smudge easily. We recommend looking for smudge-resistant waterproof eyeliner that also comes off with hot water (it exists).

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 45 most popular Japanese eyeliners that we ordered and the process by which we tested them.
{The Products We Tested: Liquid}
1. KATE Eye Shade Marker (ケイト アイシルエットマーカー)
2. Flowfushi Mote Liner Liquid (フローフシ モテライナー リキッド)
3. Heroine Make SP Smooth Liquid Eyeliner Super Keep (ヒロインメイクSP スムースリキッドアイライナースーパーキープ)
4. Love Liner Liquid Eyeliner (ラブライナー リキッド アイライナー)
5. Scalp D Beautè Pure Free Eyeliner (スカルプD ボーテ ピュアフリーアイライナー)
6. AVANCÉ Joli et Joli et Liquid Eyeliner (アヴァンセ ジョリエ ジョリエ リキッドアイライナー)
7. Addiction Liquid Eyeliner (アディクション リキッドアイライナー)
8. KATE Eyeliner Super Sharp Liner EX (ケイト アイライナー スーパーシャープライナーEX)
9. Daiso Espoleur Eyeliner (ダイソー エスポルールアイライナー)
10. CHICCA Liquid Eyeliner W (CHICCA リキッドアイライナーW)
11. LB Power of Eyeliner Liquid (LB パワーオブアイライナーリキッド )
12. Visee Color Impact Liquid Liner (ヴィセ カラーインパクト リキッドライナー)
13. K-Palette 1 Day Tattoo Real Lasting Eyeliner 24h (K-パレットリアルラスティングアイライナー24h)
14. MUJI Liquid Eyeliner (無印良品 リキッドアイラナー)
15. Love Caution Liquid Eyeliner (ラブコーション リキッドアイライナー)
16. D-UP Silky Liquid Eyeliner WP (D-UP シルキーリキッドアイライナーWP)
17. kingdom Liquid Eyeliner S (キングダム リキッドアイライナーS)
18. Integrate Super Keep Liquid Liner (インテグレート スーパーキープリキッドライナー)
19. Maikohan Liquid Eyeliner (舞妓はん リキッドアイライナー)
{The Products We Tested: Pencil}
1. dejavu Lasting Fine a Cream Pencil (デジャヴュ ラスティンファインa クリームペンシル)
2. KATE Smooth Eyeliner Pencil (ケイト スムースアイライナーペンシル)
3. Love Liner Pencil (ラブライナー ペンシル)
4. naturaglace Eyeliner Pencil (ナチュラグラッセ アイライナーペンシル)
5. Canmake Nuance Liner (キャンメイク ニュアンスライナー)
6. Addiction Eyeliner Pencil (アディクション アイライナーペンシル)
7. THREE Mesmerizing Performance Eyeliner (THREE メズモライジング パフォーマンス アイライナー)
8. dejavu Lasting Fine S Pencil (デジャヴュラスティンファインS ペンシル)
9. Visee Crayon Eyecolor (ヴィセ リシェ クレヨン アイカラー)
10. Ettusais Cream Eyeliner Waterproof (エテュセ クリームアイライナー ウォータープルーフ)
11. Spring Heart Long Lasting Eyeliner (スプリングハート ロングラスティングアイライナー)
12. MUJI Eyeliner Pencil Black (無印 アイライナー ペンシル ブラック)
{The Products We Tested: Gel}
1. Majolica Majorca Line Mania (マジョリカ マジョルカ ラインマニア)
2. Integrate Snipe Gel Liner (インテグレート スナイプジェルライナー)
3. D-UP Super Fit Gel Liner (D-UP スーパーフィット ジェルライナー )
4. Super Quick Melty Gel Liner EX (スーパークイック メルティジェルライナーEX )
5. shu uemura Painting Liner M (シュウウエムラ ペインティングライナー M)
6. Majolica Majorca Gel Liquid Liner (マジョリカ マジョルカ ジェルリキッドライナー)
7. LUNASOL Styling Gel Liner (ルナソル スタイリングジェルライナー)
8. Fasio Powerful Stay Gel Liner (ファシオ パワフルステイ ジェルライナー)
9. kingdom Gel Eyeliner (キングダム ジェルアイライナー)
10. Cezanne Gel Eyeliner (セザンヌ ジェルアイライナー)
11. KATE Rare Fit Gel Pencil (ケイト レアフィットジェルペンシル)
12. Canmake Creamy Touch Liner (キャンメイク クリーミータッチライナー)
13. La Rose de Versailles Gel Pencil Eyeliner (ベルサイユのばら ジェルペンシルアイライナー)
14. excel Color Lasting Gel Liner (エクセル カラーラスティング ジェルライナー)
We then tested for each of the following things:
Test ①: Finish
Test ②: Application
Test ③: Smudge Resistance
Test ④: Ease of Removal

Test ①: Finish

Test ①: Finish
The first thing we tested for was finish.
We had a makeup artist apply all the eyeliners onto members from our editing department. We then looked for things like vividness of color, nice smooth lines, and graded each product on a five-step scale from D to A+.

The Big Takeaway: We were Partial to Fast-Drying Liquid Eyeliner

The Big Takeaway: We were Partial to Fast-Drying Liquid Eyeliner
Liquid eyeliners were the most consistent in giving us a clean, crisp line and vivid colors. Gel eyeliners were a close second.
Liquid liners went on smoothly and in strong, dense colors; they threw our eyes into sharp relief, making them appear far larger. Gel liners were rich in color and gleamed, resulting in a more elegant finish. By the way, products that earned an A+ on this test were also so quick-drying that we could blink right after application and nothing would transfer.
On the other hand, pencil eyeliners came out in gentle colors and the lines they left behind were faint. Their effects are more subtle, so if you use liner in the hopes that it’ll make your eyes appear far larger, you may end up disappointed. However, when we used them on our members blessed with naturally large eyes, it gave them a pretty, doll-like finish.

Test ②: Application

Test ②: Application
Next, we looked for eyeliners that were easy to use.
Specifically, we were checking for whether color transferred smoothly, whether it hurt to apply, or whether the liner was more suited to the more clumsy or only the adept.

The Big Takeaway: Softer Tips Made for More Control

The Big Takeaway: Softer Tips Made for More Control
It didn’t matter whether the eyeliner was liquid, pencil, or gel–if the tip was soft and allowed us to adjust the thickness of a stroke simply by how much pressure we put on the barrel, it earned an A+ on this test.
More specifically, we liked liquid eyeliners with tips that had some resilience to them but were still supple. We liked pencil eyeliners with tips that were more elliptical than round so that less of the core touched our eyelids; this meant we were able to smoothly draw out a thin line.
KATE’s Super Sharp Liner EX, by the way, was made in conjunction with Pentel. It’ll probably give you the thinnest line you can get out of a eyeliner; however, add in just a bit more pressure and the line thickens right up. It’s eyeliners like this that open up all sorts of possibilities.

Test ③: Smudge Resistance

Test ③: Smudge Resistance
Next, we tested for smudge resistance.
We applied all of the eyeliner onto a board meant to simulate human skin; we then soaked cotton swabs in artificial sebum and rubbed them over each sample. Finally, we graded the products on a scale from D to A+.

The Big Takeaway: Pencil Eyeliners are Weak to Both Friction and Oil, so You Shouldn’t Expect Them to Stick around

The Big Takeaway: Pencil Eyeliners are Weak to Both Friction and Oil, so You Shouldn’t Expect Them to Stick around
The eyeliners that smudged the most were, in the end, pencil. Some started fading when we had barely touched them with the cotton swabs. When it comes to staying power, pencil can’t even be compared to liquid and gel eyeliners.
However, pencil eyeliners that were waterproof, such as Rimmel’s Exaggerate Creamy Eyeliner WP and Visee’s Crayon Eye Color, did resist smudging, and makeup retained its shape throughout testing.
Therefore, if you’re looking for a long-wearing pencil eyeliner, make sure it’s waterproof first.

Test ④: Ease of Removal

Test ④: Ease of Removal
Finally, we looked at how easy the eyeliners were to remove.
We swatched the eyeliners on our forearm and then went at each patch with a makeup remover wipe. We then considered how gentle (or rough) of a cleaning the products needed and graded them on a scale from D to A+.

The Big Takeaway: Film Eyeliner, which Comes off with Warm Water, Disappeared with Just One Swipe

The Big Takeaway: Film Eyeliner, which Comes off with Warm Water, Disappeared with Just One Swipe
It makes sense that what we call “film type※6” eyeliners in Japan–eyeliners that come off with warm water–would be easier to remove than your traditional liner, but what surprised us was how great the difference was.
These eyeliners didn’t have to be rubbed off; instead, they loosened and easily peeled off, like an old band-aid or a bit of film (from whence the liner got its name). The products that stood out the most were Flowfushi’s Mote Liner and the Love Liner Liquid, both of which slid off after one wipe. Not only is that better for your skin, it’ll also shorten your nighttime skincare routine.
On the other hand, waterproof eyeliners were the most stubborn.
It didn’t matter the type of eyeliner; waterproof formulas repelled both water and oil, which made them difficult to remove. There were some we had to scrub at until our arms turned red. If you have sensitive skin, only use waterproof eyeliner on days you need it, such as for beach outings or during allergy season.
※6 フィルムタイプ: eyeliners that come off with warm water (lit. film type)

The Final Verdict: Top 19 Best Japanese Liquid Eyeliners to Buy Online

Now to introduce the 19 best Japanese liquid eyeliners available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
19. Addiction Liquid Eyeliner 1

19. Addiction Liquid Eyeliner

$25.77

FinishB
ApplicationC
Smudge ResistanceD
RemovalA
Overall ScoreD
18. MUJI Liquid Eyeliner 1

18. MUJI Liquid Eyeliner

$7.82

FinishA
ApplicationA+
Smudge ResistanceD
RemovalD
Overall ScoreD
17. CHICCA Liquid Eyeliner W 1

17. CHICCA Liquid Eyeliner W

$51.00

FinishC
ApplicationA+
Smudge ResistanceC
RemovalC
Overall ScoreC
16. kingdom Liquid Eyeliner S 1

16. kingdom Liquid Eyeliner S

$34.30

FinishC
ApplicationB
Smudge ResistanceC
RemovalB
Overall ScoreC
FinishB
ApplicationB
Smudge ResistanceC
RemovalB
Overall ScoreB
FinishC
ApplicationB
Smudge ResistanceA
RemovalA
Overall ScoreB
FinishB
ApplicationB
Smudge ResistanceB
RemovalA+
Overall ScoreB
FinishA+
ApplicationB
Smudge ResistanceB
RemovalC
Overall ScoreB
FinishC
ApplicationA+
Smudge ResistanceA
RemovalB
Overall ScoreB
10. Love Caution Liquid Eyeliner 1

10. Love Caution Liquid Eyeliner

$17.01

FinishA
ApplicationB
Smudge ResistanceA+
RemovalC
Overall ScoreB
9. K-Palette 1 Day Tattoo Real Lasting Eyeliner 1

9. K-Palette 1 Day Tattoo Real Lasting Eyeliner

$16.00

FinishB
ApplicationA
Smudge ResistanceB
RemovalA+
Overall ScoreA
8. Daiso Espoleur Eyeliner 1

8. Daiso Espoleur Eyeliner

$1.98

FinishA
ApplicationA
Smudge ResistanceC
RemovalB
Overall ScoreA
FinishB
ApplicationA
Smudge ResistanceA
RemovalA+
Overall ScoreA
FinishA+
ApplicationA
Smudge ResistanceA
RemovalD
Overall ScoreA
5. LB Power of Eyeliner Liquid 1

5. LB Power of Eyeliner Liquid

$17.96

FinishA+
ApplicationA
Smudge ResistanceA+
RemovalD
Overall ScoreA
FinishB
ApplicationA
Smudge ResistanceA+
RemovalA+
Overall ScoreA+
FinishA+
ApplicationA+
Smudge ResistanceC
RemovalA+
Overall ScoreA+
FinishA+
ApplicationA+
Smudge ResistanceA
RemovalB
Overall ScoreA+
1. Heroine Make Smooth Liquid Eyeliner Super Keep 1

1. Heroine Make Smooth Liquid Eyeliner Super Keep

$9.93

FinishA+
ApplicationA
Smudge ResistanceA+
RemovalA
Overall ScoreA+

The Final Verdict: Top 12 Best Japanese Pencil Eyeliners to Buy Online

Next, let’s talk about the most popular Japanese pencil eyeliners.
12. THREE Mesmerizing Performance Eyeliner Pencil 1

12. THREE Mesmerizing Performance Eyeliner Pencil

$35.00

FinishD
ApplicationB
Smudge ResistanceA+
RemovalC
Overall ScoreD
FinishC
ApplicationA
Smudge ResistanceC
RemovalD
Overall ScoreC
FinishC
ApplicationB
Smudge ResistanceD
RemovalA
Overall ScoreC
FinishC
ApplicationB
Smudge ResistanceC
RemovalB
Overall ScoreC
8. MUJI Eyeliner Pencil 1

8. MUJI Eyeliner Pencil

$3.22

FinishC
ApplicationB
Smudge ResistanceC
RemovalA+
Overall ScoreC
FinishB
ApplicationA
Smudge ResistanceB
RemovalC
Overall ScoreB
6. naturaglace Eyeliner Pencil 1

6. naturaglace Eyeliner Pencil

$45.51

FinishB
ApplicationB
Smudge ResistanceC
RemovalA+
Overall ScoreB
FinishB
ApplicationB
Smudge ResistanceB
RemovalA
Overall ScoreB
FinishA
ApplicationA
Smudge ResistanceA
RemovalC
Overall ScoreA
FinishB
ApplicationA
Smudge ResistanceA+
RemovalA
Overall ScoreA
FinishA
ApplicationA+
Smudge ResistanceB
RemovalB
Overall ScoreA
FinishA
ApplicationA
Smudge ResistanceA+
RemovalA
Overall ScoreA+

The Final Verdict: Top 14 Best Japanese Gel Eyeliners to Buy Online

Last but not least, gel eyeliners.
FinishD
ApplicationC
Smudge ResistanceC
RemovalC
Overall ScoreD
FinishC
ApplicationC
Smudge ResistanceD
RemovalB
Overall ScoreD
FinishC
ApplicationC
Smudge ResistanceB
RemovalC
Overall ScoreC
11. LUNASOL Styling Gel Eyeliner 1

11. LUNASOL Styling Gel Eyeliner

$20.81

FinishD
ApplicationC
Smudge ResistanceA+
RemovalC
Overall ScoreC
FinishB
ApplicationC
Smudge ResistanceC
RemovalD
Overall ScoreC
9. kingdom Gel Eyeliner 1

9. kingdom Gel Eyeliner

$11.91

FinishB
ApplicationA
Smudge ResistanceC
RemovalC
Overall ScoreC
FinishB
ApplicationB
Smudge ResistanceD
RemovalA+
Overall ScoreB
7. La Rose de Versailles Oscar Gel Pencil Eyeliner 1

7. La Rose de Versailles Oscar Gel Pencil Eyeliner

$15.95

FinishB
ApplicationB
Smudge ResistanceA+
RemovalC
Overall ScoreB
FinishB
ApplicationB
Smudge ResistanceA+
RemovalB
Overall ScoreB
FinishA
ApplicationA
Smudge ResistanceB
RemovalC
Overall ScoreB
FinishA
ApplicationA
Smudge ResistanceA+
RemovalD
Overall ScoreA
FinishA
ApplicationA+
Smudge ResistanceA+
RemovalD
Overall ScoreA
FinishA+
ApplicationA
Smudge ResistanceB
RemovalA+
Overall ScoreA+
FinishA+
ApplicationA+
Smudge ResistanceA
RemovalB
Overall ScoreA+

How to Get Better at Applying Eyeliner

We get it–eyeliner’s hard to use. Here are some tips and tricks from our very own makeup artist.

When Using Liquid Eyeliner, You Need to Steady Your Dominant Hand

When Using Liquid Eyeliner, You Need to Steady Your Dominant Hand
Most liquid eyeliners have soft, thin tips that can detect a quiver from a mile away. To get an even line, rest either a finger or the side of your hand on your cheek and steady your hand.
Next, you may be tempted to finish up your eyeliner in a single stroke. Don’t. It’s easy away to get carried away by momentum, and next thing you know, you have little lines protruding all over the place. Apply eyeliner by putting together a chain of short strokes.
You also get a lot of creases towards the inner corner of your eye. When applying eyeliner there, try lifting the skin diagonally upwards–towards the center of your brow–which will give you a smooth canvas to work on.

When Using Pencil or Gel Eyeliner, Dot in the Gaps Between Your Lashes and Your Eyes Will Appear Larger

When Using Pencil or Gel Eyeliner, Dot in the Gaps Between Your Lashes and Your Eyes Will Appear Larger
By filling in your lash line, you can accentuate your iris and your pupils. Slightly lift up your eyelid with your finger; then draw a line by connecting 1 or 2 mm dots.
When going for a more natural look, you can gently blend out the eyeliner with either an included brush or Q-tip. If you don’t want to actually have the line fade out, you can also add eye shadow on top to achieve a more gentle gradation.
If you find it hard to get your eyeliner to come to a point at the outer corner of your eyes when using pencil, try drawing from the outside in (towards the bridge of your nose). It should make it a lot easier.

To Prevent Smudging, Get Rid of Excess Oil Before Application and Finish up with Setting Powder After

To Prevent Smudging, Get Rid of Excess Oil Before Application and Finish up with Setting Powder After
Excess sebum is often the culprit behind panda eyes. Before applying eyeliner, clean up around your eyes with a cotton pad or tissue. After you’ve applied eyeliner, pat it down with a setting powder. Add some powder to your lower lash line to prevent any color from transferring.
If it does smear, don’t just pile on more eyeliner. Use something with a fine tip–like a cotton swab–and remove everything, including your foundation. Then reapply everything, starting with your foundation. It’s a pain, but you’ll look more gorgeous for it.

Summary

We rounded up experts and members of our editing department, purchased the 45 most popular Japanese eyeliners, and tested them all.
Your eyes are a big part of how you look. Doing something as simple as switching out one eyeliner for another–making your eyes appear sweeter or bolder, your look more subtle or more dramatic–can transform you. So next time you’re looking to try something new, make sure you keep this article in the back of your mind.
Original by Rio Sasaki; Translation by Jasmine Li

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    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best face powders. We then chose the 8 most popular products and tested them.We focused on two main things: the how it looked and its functionality. We then compiled everything we learned into a buying guide about and list of the best Japanese face powders available online.
    Cosmetics and skincare
    178 views
  • Top 18 Best Japanese Blotting Papers to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Blotting Papers to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best blotting papers. We then chose the 18 most popular products and tested them.We focused on two things: how absorbent each sheet was and how it felt to use the product overall. We then compiled everything we learned into a buying guide about and list of the best Japanese blotting papers available online.
    Cosmetics and skincare
    108 views
  • Top 15 Best Japanese Heated Eyelash Curlers to Buy Online 2019 - Tried and True!
    Top 15 Best Japanese Heated Eyelash Curlers to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best heated eyelash curlers. We then chose the 15 most popular products and tested them.We focused on two things: the finish of our eyelashes and how it felt to use the product overall. We then compiled everything we learned into a buying guide about and list of the best Japanese heated eyelash curlers available online.
    Cosmetics and skincare
    157 views
  • Chifure Whitening Essence VC Review - mybest
    Chifure Whitening Essence VC Review - mybest
    Chifure Whitening Essence VC definitely gets a lot of love on the Internet, but among that love is some that complain it doesn't feel great to use. If texture is a big issue for you, it's that kind of information that could keep you from purchasing it.That's why we decided to purchase it and test it out for ourselves by researching and gauging its moisturizing ability, texture, and more. This is what we learned.
    Cosmetics and skincare
    18 views
  • DHC Medicated Lip Cream Review - mybest
    DHC Medicated Lip Cream Review - mybest
    Many who purchase DHC Medicated Lip Cream claim to be repeat users and leave glowing reviews like "It moisturizes so well!" However, we also found reviews that claimed it didn't prevent lip irritation very well and that it melted easily. That's what made us decide to purchase it for ourselves and discover the truth behind these claims. Here's what we learned.
    Cosmetics and skincare
    8 views
  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
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  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
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  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    2,617 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    2,688 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    2,927 views
  • Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 18 Best Japanese Anti-Aging Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    We might not be able to prevent aging altogether, but we can still age gracefully. That feels like the consensus here in Japan, where anti-aging skincare is popular and constantly evolving. As time goes by, our skin undergoes certain changes–hormones are thrown out of balance, certain functions are dulled–and serums that you used once may no longer be as effective.So which serums a) target the signs of aging and b) will actually work for you? In order to answer that question, we ordered the 18 most popular anti-aging※1 serums※2 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese anti-aging serums, essences, and ampoules.※1 エイジングケア: anti-aging (lit. aging care), which, in this article, refers to products meant to moisturize mature skin※2 美容液: serums, essences, and ampoules (all three are basically the same product, just with different concentration levels of active ingredients)
    Cosmetics and skincare
    2,848 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    2,152 views
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