• 9 Best Tried and True Japanese Eyeliners in 2022 (Makeup Artist-Reviewed) 1
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9 Best Tried and True Japanese Eyeliners in 2022 (Makeup Artist-Reviewed)

Eyeliner is a big part of any look, as they are able to transform your eyes to be doe-like, sensual, or more intense. And considering how important eye contact is in greeting someone else, accentuating the eyes might be a good idea. Plus, it helps complete any amazing look.

Of course, with a great number of products on the market, it can get confusing when trying to pick the right one for you. Especially when there are so many different types of products available from a variety of manufacturers. That’s why we ordered the 9 most popular eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Finish
  2. Smudge Resistance
  3. Ease of Removal
  4. Application

This is how we tested and found the most exceptional Japanese eyeliners. To allow for easier side-by-side comparisons, we've split up our lists into best liquid eyeliners, pencil eyeliners, and gel eyeliners. 

Featured in this article

Atsushi Takatori
mybest US Editors
  • Last updated: 08-18-2022
Table of Contents

How to Choose Japanese Eyeliner – Buying Guide

Now that you know how we tested and compared all the eyeliners, we want to introduce things you should look out for when picking out Japanese eyeliner.

Pick an Eyeliner That Doesn’t Smear and Doesn’t Fade

Choose a Waterproof Eyeliner to Prevent Smearing From Water and Sweat

Choose a Waterproof Eyeliner to Prevent Smearing From Water and Sweat
If you sweat easily or if allergies constantly have your eyes watering, then look for waterproof eyeliner. They're also great for summertime activities like going to the beach, as well as when engaging in sports.

One thing to note is, just because an eyeliner is stated to be waterproof doesn't mean that it's resistant to sebum or friction, nor does it mean it's quick-drying.


Check the link below for our buying guide and top picks for Japanese waterproof eyeliners!

Choose a Smudge-Proof Eyeliner for Sebum Resistance

Choose a Smudge-Proof Eyeliner for Sebum Resistance

If you're finding yourself constantly with smudged eyeliner caused by sebum production, look for smudge-proof eyeliner.

Smudge-proof eyeliner is resistant to oil, making it great for those with oily skin as well as for those who want to use base makeup, liquid foundation, or concealer around their eyes.


However, smudge-proof is only resistant to oil and therefore isn't resistant to water, friction, or humidity.

Find One That’s Going to Give You the Finish You Want

Find One That’s Going to Give You the Finish You Want

There are three main types of eyeliner: liquid, gel, and pencil. They all perform differently, so, the first order of business is to talk about what kind of finish you want.


Recently, in addition to standard colors like black and brown, manufacturers have added colors like red, blue, and white, giving you further options to highlight your eyes.

Liquid for a Crisp, Bold Look

Liquid for a Crisp, Bold Look

Liquid eyeliner gleams and goes on in distinct, vivid colors that throw your eyes into sharp relief. They also are smooth to apply, with little to no abrasiveness.


Liquid eyeliner can be separated into two categories; brush and felt-tipped. Brush liquid eyeliners use a mixture of ultra-fine bristles with a diameter of roughly 0.01mm to 0.1mm and have a supple feel to them. While this allows you to draw both thick and thin lines, the bristles can move in all directions, meaning you have to be careful when applying.


Felt-tipped liquid eyeliners are similar to markers. Felt tips have a sturdy feel to them, making it easy to draw stable lines, and thus, is great for beginners. However, this means that it's also difficult to adjust the thickness of the lines you wish to draw.

Pencil is Best for a Soft, Natural Finish

Pencil is Best for a Soft, Natural Finish
You use eyeliner pencils to fill in the gaps between your lashes, which brings out the shape of your eyes. Because they blend and blur easily, they come out to a soft, natural finish. Should you slip up during application, you can clean them up with a Q-tip and start over, which makes pencil liners ideal for beginners.

There are two different types of pencil liners—the kind you have to sharpen, like your traditional No2 pencil, and the kind you twist up and down. The traditional pencil type allows you to control the thickness and finish of your lines, but also tends to have a more abrasive feel to them.

The twist-type is often softer, making them easier to draw. Since you also don't need to sharpen them, they're great for beginners. However, if you twist out too much, the pencil can break. Some also don't let you retract the pencil once you twist it out.

Gel is Harder to Smudge

Gel is Harder to Smudge
Gel liner is similar to liquid liner. It’s best for filling in gaps between your lashes so you look wide- and bright-eyed.

Gel liner can come in a jar or as a pencil The pencil type is usually the kind you twist out. They can be used not only to create an outline, but also be used in between your eyelashes. However, they are prone to breaking, due to their softness.


The gel liner that comes in a jar is applied using a brush. While they're great for drawing dense lines, it's also difficult to control the amount of eyeliner you take out of the jar, and may not be the best for beginners.

Not only does gel liner transfer easily onto skin, it’s soft, the colors are crisp, and it’s dewy. But it does take some practice to use the pot version of gel liners, since you have to get just the right amount of product by dipping in a brush, then start applying it. We recommend trying it out first on the back of your hand.

Different Colors Lead to Different Impressions

Different Colors Lead to Different Impressions
Color can also change the feel of your eyes. Brown makes for a softer, more natural look, black makes your eyes look sharper and more intense, and brown-black is a happy medium between the other two colors.

Choose Black for a Sharp Finish

Choose Black for a Sharp Finish

Black is great for those who want to really add intensity to their eyes since black is a dense, rich color. Additionally, if you want a more luscious feel, you can go for a liquid eyeliner. If you want a more matte finish, you may want to look for a pencil or gel liner.


If you don't want to draw too much attention to your eyes, use an ultra-fine brush that will allow you to draw thin, delicate lines. Finally, adding color between your eyelashes helps create the illusion of having bigger eyes.


However, because of the density of the color, any mistakes you make will stand out. For a clean finish, use a cotton swab to fix any errant lines.

Atsushi Takatori
Hair and Makeup Artist
Atsushi Takatori

With a simple trick, you can easily draw neat lines. Keep on reading until the end to find out more!

Brown Creates a Natural Finish

Brown Creates a Natural Finish

If you want a more gentle look in your eyes, give brown a try. Also, it doesn't hurt that the color makes it harder to tell if you make mistakes, making it great for beginners. If you get a gel liner or a pencil, you can also blur them and use them as eyeshadow.


If the finish is too subtle, you can always add more until you get the density you want. By changing the density depending on where you draw, you can create an even more unique finish!


One thing to note is that the hue can vary depending on the brand and product, so be sure to try them out first if possible to see first-hand if it's the color you seek.

Atsushi Takatori
Hair and Makeup Artist
Atsushi Takatori

Brown is great for creating an effortless, laid-back vibe. Brown is also a more natural tone, so it's a great color to try for those who usually don't use eyeliner.

For a Subtle Finish, Choose Brown-Black

For a Subtle Finish, Choose Brown-Black

If you don't want to overemphasize your eyes, but don't want them to be too soft, go for brown-black. The color works well with any eye makeup while letting you create impressive, yet natural-looking eyes.


One of brown-black's biggest draws is that it seemingly changes colors depending on the situation. Outdoors, it can look brown, while indoors, it can look more black. It's also a great color to use to fill in your eyelashes, making it great for subtly emphasizing your eyes.


Similar to brown, though, is that the exact hue differs with brands and products.

Atsushi Takatori
Hair and Makeup Artist
Atsushi Takatori

Brown-black really offers the best of both worlds. Since it doesn't stand out too much, it works amazingly well with darker lipsticks.

Choose Other Colors Depending on Your Outfit or Mood

Black, brown, and black-brown may be the most common, but they are certainly not all the colors that exist. There are as many colors available as there are fish in the sea. You can find colors such as pink and orange that are poppy and lend energy to your look, or navy and maroon that are more toned down and classy enough for office wear.

Choose an Eyeliner That Comes off Easily

Choose an Eyeliner That Comes off Easily

Generally, there are two kinds of eyeliner; ones that can be removed with makeup remover, and those that can be removed with hot or warm water.


Waterproof and smudge-proof eyeliner has a higher adhesion to the skin, so even if the manufacturer claims they can be removed with hot water, it may be difficult to remove entirely.

When you rub at your eyes to remove eyeliner, you're paving the way for hyperpigmentation and will develop a dull, sunken-eyed look, so it’s important that you find an eyeliner that’s easy to remove.

Consider How it Feels to Use

Consider How it Feels to Use

Even if you find a brand or a color that you like, if the eyeliner is inconvenient to use, it may affect your finish. Be sure to check how the eyeliner feels to use, especially how it feels on your skin and how easy it is to hold.


What makes an eyeliner feel good to use:

  • The cap isn't too firm or too loose
  • The brush (or barrel) is flexible and gentle on the skin
  • It doesn't apply too much or too little color at once
  • It dries quickly
  • The body is thick enough and can be held easily

Be sure to watch out for eyeliners that feel abrasive, as this can cause the delicate skin around your eyes to become rough. Also, eyeliners that take forever to dry can possibly lead to the eyeliner getting on places you don't want it to.

Atsushi Takatori
Hair and Makeup Artist
Atsushi Takatori

If your eyeliner is hard to hold, that means it's easier to make mistakes, resulting in a crooked line. In order to have a neat finish, make sure your eyeliner is easy to grip.

3 Best Japanese Liquid Eyeliners

Now to introduce the 3 best Japanese liquid eyeliners available online. They were ranked by how well they did on our tests and given an overall grade ranging from 1.0 to 5.0.


Some of the prices have been converted to dollars from the original Japanese price for easier viewing.

Image
1
I-ne CAROME. Liquid Eyeliner 1

I-ne

2
msh Love Liner Liquid Eyeliner R3 1

msh

3
ACRO THREE Indestructible Eyeliner 1

ACRO

Name

CAROME. Liquid Eyeliner

Love Liner Liquid Eyeliner R3

THREE Indestructible Eyeliner

Features

Eyeliner With a Superb Feel, and Easy to Use

Water Resistant, Glossy and Rich Color

Easily Draw Straight or Curved Lines With Its Felt Tip

Price$14.00$16.35$30.30
JapaneseI−ne CAROME. リキッドアイライナーmsh ラブ・ライナー リキッドアイライナーR3ブラックACRO THREE インディストラクティブルアイライナー
TypeLiquid, brush-tippedLiquid, brush-tippedLiquid, felt-tipped
Available colorsBlack, brown, natural brown, burgundy, smoky grayBlack, dark brown, brown, geigeVolcanic Ash Black, Warm Gray, Volcanic Viking, Raw and Wild, Northern Lights, Reykjavik, Volcanic Desert Gray, Wild Beauty, Andvari
Tested colorBlackBlackVolcanic Ash Black
WaterproofYesYesYes
Smudge-proofNoYesYes
Removable with warm waterNoYesNo
Overall score3.533.473.40
Finish4.35.03.4
Application3.53.53.9
Ease of removal3.83.13.4
Smudge resistance3.23.33.2
Link
1

I-neCAROME. Liquid Eyeliner

$14.00

JapaneseI−ne CAROME. リキッドアイライナー
TypeLiquid, brush-tipped
Available colorsBlack, brown, natural brown, burgundy, smoky gray
Tested colorBlack
WaterproofYes
Smudge-proofNo
Removable with warm waterNo
Overall score3.53
Finish4.3
Application3.5
Ease of removal3.8
Smudge resistance3.2
2

mshLove Liner Liquid Eyeliner R3

$16.35

Japanesemsh ラブ・ライナー リキッドアイライナーR3ブラック
TypeLiquid, brush-tipped
Available colorsBlack, dark brown, brown, geige
Tested colorBlack
WaterproofYes
Smudge-proofYes
Removable with warm waterYes
Overall score3.47
Finish5.0
Application3.5
Ease of removal3.1
Smudge resistance3.3
3

ACROTHREE Indestructible Eyeliner

$30.30

JapaneseACRO THREE インディストラクティブルアイライナー
TypeLiquid, felt-tipped
Available colorsVolcanic Ash Black, Warm Gray, Volcanic Viking, Raw and Wild, Northern Lights, Reykjavik, Volcanic Desert Gray, Wild Beauty, Andvari
Tested colorVolcanic Ash Black
WaterproofYes
Smudge-proofYes
Removable with warm waterNo
Overall score3.40
Finish3.4
Application3.9
Ease of removal3.4
Smudge resistance3.2

3 Best Japanese Pencil Eyeliners

Next, let’s talk about the most popular Japanese pencil eyeliners. Some of the prices have been converted to dollars from the original Japanese price for easier viewing.

Image
1
msh Love Liner Pencil Eyeliner R2 1

msh

2
Kanebo Cosmetics Lunasol Secret Shaper for Eyes 1

Kanebo Cosmetics

3
Imju Dejavu Lasting Fine Cream Pencilラスティンファイン クリームペンシル 1

Imju

Name

Love Liner Pencil Eyeliner R2

Lunasol Secret Shaper for Eyes

Dejavu Lasting Fine Cream Pencilラスティンファイン クリームペンシル

Features

Highly Resistant, but Easily Removable With Great Color

Its Nuanced Color Allows for a Sophisticated Look

Smooth and Comfortable Application, but Not the Most Durable

Price$12.65$35.24$11.99
Japanesemsh ラブ・ライナー ペンシルアイライナーR2カネボウ化粧品 ルナソル シークレットシェイパーフォーアイズイミュ デジャヴュ ラスティンファイン クリームペンシル
TypePencil, twistPencil, twist typePencil, twist type
Available colorsNude Black, Medium Brown, Ash BrownCharcoal Shade, Malty Brown, Brown Neroli, Velvet Ruby, Olive LeafReal Black, Dark Brown, Mauve Brown, Cassis Brown, Khaki Black
Tested colorNude BlackCharcoal ShadeReal Black
WaterproofYesYesYes
Smudge-proofYesYesNo
Removable with warm waterYesNoNo
Overall score3.783.633.55
Finish3.85.03.8
Application3.53.53.5
Ease of removal3.83.33.8
Smudge resistance3.83.33.3
Link
1

mshLove Liner Pencil Eyeliner R2

$12.65

Japanesemsh ラブ・ライナー ペンシルアイライナーR2
TypePencil, twist
Available colorsNude Black, Medium Brown, Ash Brown
Tested colorNude Black
WaterproofYes
Smudge-proofYes
Removable with warm waterYes
Overall score3.78
Finish3.8
Application3.5
Ease of removal3.8
Smudge resistance3.8
2

Kanebo CosmeticsLunasol Secret Shaper for Eyes

$35.24

Japaneseカネボウ化粧品 ルナソル シークレットシェイパーフォーアイズ
TypePencil, twist type
Available colorsCharcoal Shade, Malty Brown, Brown Neroli, Velvet Ruby, Olive Leaf
Tested colorCharcoal Shade
WaterproofYes
Smudge-proofYes
Removable with warm waterNo
Overall score3.63
Finish5.0
Application3.5
Ease of removal3.3
Smudge resistance3.3
3

ImjuDejavu Lasting Fine Cream Pencilラスティンファイン クリームペンシル

$11.99

Japaneseイミュ デジャヴュ ラスティンファイン クリームペンシル
TypePencil, twist type
Available colorsReal Black, Dark Brown, Mauve Brown, Cassis Brown, Khaki Black
Tested colorReal Black
WaterproofYes
Smudge-proofNo
Removable with warm waterNo
Overall score3.55
Finish3.8
Application3.5
Ease of removal3.8
Smudge resistance3.3

3 Best Japanese Gel Eyeliners

Last but not least, we'll go over the top gel eyeliners. Some of the prices have been converted to dollars from the original Japanese price for easier viewing.

Image
1
Cezanne Gel Eyeliner 1

Cezanne

2
Tokiwa Pharmaceutical Excel Color Lasting Gel Liner 1

Tokiwa Pharmaceutical

3
Chifure Gel Eyeliner 1

Chifure

Name

Gel Eyeliner

Excel Color Lasting Gel Liner

Gel Eyeliner

Features

Highly Smudge Resistant, but Easily Removable

A Versatile Eyeliner With Fantastic Color

Best Smudge Resistant Gel Eyeliner

Price$4.98$11.96$5.98
Japaneseセザンヌ化粧品 ジェルアイライナー常盤薬品工業 エクセル カラーラスティング ジェルライナーちふれ化粧品 ジェルアイライナー
TypeGel, pencil typeGel, pencil typeGel, pencil type
Available colorsBlack, Brown, Burgundy, Pink Beige, Orange BrownBlack, Amber, Chocolate, Cranberry, OliveBlack, Dark Brown
Tested colorBlackBlackBlack
WaterproofYesYesYes
Smudge-proofNoYesNo
Removable with warm waterNoNoNo
Overall score3.863.853.83
Finish5.04.33.8
Application3.23.43.3
Ease of removal3.83.83.3
Smudge resistance3.83.85.0
Link
1
Japaneseセザンヌ化粧品 ジェルアイライナー
TypeGel, pencil type
Available colorsBlack, Brown, Burgundy, Pink Beige, Orange Brown
Tested colorBlack
WaterproofYes
Smudge-proofNo
Removable with warm waterNo
Overall score3.86
Finish5.0
Application3.2
Ease of removal3.8
Smudge resistance3.8
2

Tokiwa PharmaceuticalExcel Color Lasting Gel Liner

$11.96

Japanese常盤薬品工業 エクセル カラーラスティング ジェルライナー
TypeGel, pencil type
Available colorsBlack, Amber, Chocolate, Cranberry, Olive
Tested colorBlack
WaterproofYes
Smudge-proofYes
Removable with warm waterNo
Overall score3.85
Finish4.3
Application3.4
Ease of removal3.8
Smudge resistance3.8
3

ChifureGel Eyeliner

$5.98

Japaneseちふれ化粧品 ジェルアイライナー
TypeGel, pencil type
Available colorsBlack, Dark Brown
Tested colorBlack
WaterproofYes
Smudge-proofNo
Removable with warm waterNo
Overall score3.83
Finish3.8
Application3.3
Ease of removal3.3
Smudge resistance5.0

How We Tested the Eyeliners

How We Tested the Eyeliners

We gathered 9 popular Japanese eyeliners from Amazon, Rakuten, and Kakaku.com,

 and tested them for their finish, smudge resistance, ease of removal, and application.

Test ① Finish

The first thing we tested for was finish.
Test ① Finish

We had a makeup artist apply all the eyeliners onto members from our editing department. We then looked for things like vividness of color and nice smooth lines and graded each product on a five-step scale ranging from 1.0 to 5.0.

When using eyeliner, we felt what was most important was the finish. We had professional makeup artist Atsushi Takatori test all eyeliner pencils and had him evaluate products on a scale of 1 to 5, and comment on their finish based on his professional perspective.

Test ② Smudge Resistance

Test ② Smudge Resistance
Next, we tested for smudge resistance.

We applied all of the eyeliner onto a board meant to simulate human skin, and let them dry for 30 seconds. We then applied two sprays of water onto the eyeliner, and let them dry again for 30 seconds more.

Next, we rubbed cotton swabs once over each sample to visually check how much color was lost on the board. We then re-applied the eyeliner, swapped the water spray for horse oil, and repeated the process to check for oil resistance.


All products were rated out of 5, with products that didn't lose color either with water or oil getting a higher score.

Test ③ Ease of Removal

Test ③ Ease of Removal

Next, we looked at how easy the eyeliners were to remove.

We applied the eyeliners on our forearm and then rubbed them with a water-based, gel-based, and oil-based makeup remover, going over the eyeliner once with our fingers to check how easily they were removed.

We then graded all products on a scale from 1.0 to 5.0, with products being able to be removed with all types of makeup remover getting a score of 5.0.

Test ④ Application

Test ④ Application

Finally, we looked for eyeliners that were easy to use.

In order to get varying eye shapes, we gathered three testers and had them check how easy the eyeliners were to use. Specifically, we had them test how much friction each eyeliner had, how easy the eyeliners were to apply, and the firmness of the cap and tip.

We then had our testers grade and comment on each eyeliner, with products that were able to be applied smoothly and comfortably getting a top score of 5.0.

How to Get Better at Applying Eyeliner

Eyeliner can be hard to use, so here are some tips and tricks from our very own makeup artist to help you improve your technique.

When Using Liquid Eyeliner, Try to Draw in Multiple Strokes

When Using Liquid Eyeliner, Try to Draw in Multiple Strokes
You may be tempted to finish up your eyeliner in a single stroke, but we don't recommend that. It’s easy away to get carried away by momentum, and you may end up with little lines protruding all over the place. Apply eyeliner by putting together a chain of short strokes.

Most liquid eyeliners have soft, thin tips that can mess up with the slightest of movements. To get an even line, rest either a finger or the side of your hand on your cheek and steady your hand.

Instructions

  1. Lay down the brush a little and draw in a way that connects short lines from the inner corner of the eye
  2. When you get close to the corner of the eye, raise the brush slightly and slide it across your eye with a light nudge to finish

You'll end up with a thicker line if you aren't careful around the outer corner of the eye. In order to get a neat line, the trick is to draw it in a smooth, light stroke.

Atsushi Takatori
Hair and Makeup Artist
Atsushi Takatori

Once you get the hang of it, try drawing thinner lines near the inner corner of your eye. By creating a taper near the inner and outer corners of your eye,  you'll end with a beautiful arch.

Pull Your Eyelid When Using Gel or Pencil Eyeliner

You can also get a lot of creases towards the inner corner of your eye, so when you apply eyeliner there, try lifting the skin diagonally upwards—towards the center of your brow—which will give you a smooth canvas to work on.

Pencil eyeliner and gel liners tend to be more abrasive. Trying to apply them in a similar fashion to liquid eyeliner will result in a messier line. 

Instructions
  1. Place a finger from your non-dominant hand at a short distance from the corner of your eye, and pull outward
  2. While pulling on the skin, apply the tip of your pencil or gel liner to the outer corner of the eye, and draw a line toward the inner corner of the eye

Again, try not to draw in a single stroke, and instead use short strokes and draw thinner lines. Also, make sure you don't tug too hard on the skin, as it will make it more difficult to see where you're drawing!

When Using Pencil or Gel Eyeliner, Dot in the Gaps Between Your Lashes

When Using Pencil or Gel Eyeliner, Dot in the Gaps Between Your Lashes
By filling in your lash line, you can accentuate your iris and your pupils. Slightly lift up your eyelid with your finger; then draw a line by connecting one or two-millimeter dots.
When going for a more natural look, you can gently blend out the eyeliner with either an included brush or Q-tip. If you don’t want to actually have the line fade out, you can also add eye shadow on top to achieve a more gentle gradation.
If you find it hard to get your eyeliner to come to a point at the outer corner of your eyes when using pencil, try drawing from the outside in (towards the bridge of your nose). It should make it a lot easier.

For a Smudge-Free Look, Get Rid of Excess Oil and Apply a Setting Powder

For a Smudge-Free Look, Get Rid of Excess Oil and Apply a Setting Powder
Excess sebum is often the culprit behind panda eyes. Before applying eyeliner, clean up around your eyes with a cotton pad or tissue. After you’ve applied eyeliner, pat it down with a setting powder and make sure to add some powder to your lower lash line to prevent any color from transferring.

If it does smear, don’t just pile on more eyeliner. Use something with a fine tip—like a cotton swab—and remove everything, including your foundation. Then reapply everything, starting with your foundation. It may sound like a pain, but the finish will be much better.

More J-Beauty Products for Your Makeup Routine

Are you still looking for new makeup to add to your arsenal? There are a ton of great quality, Japanese beauty products out there for you to try. We've tested a lot of them, so take a look at our other articles to get an idea of what works best!

Author: Rio Sasaki/Translation: Jasmine Li, Mitsuki Nagasawa, Izumi Taneda


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    Base coats are not only great for protecting your nails, but they're also great for extending the longevity of your nail polish. However, there are a plethora of base coats, with some that can act as a primer for your nail color, others that smooth out your nails, some that help your manicure adhere better, and even some that protect your nails or help make your nails look healthier. On top of that, with so many options released from various brands at different price points, it can be difficult to know what to look for.In order to figure out the best Japanese base coats for nails, we gathered the best-selling products from e-commerce sites in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme Shopping, and tested them all.We tested each product for the following:DurabilityDrying speedEase of useWe then ranked the 10 best products based on the results of our tests. We also put together a buying guide so you can choose the best Japanese base coat for nails for you!
    Cosmetics and skincare
  • 10 Best Bronzer Brushes in 2022 (Makeup Artist-Reviewed)
    10 Best Bronzer Brushes in 2022 (Makeup Artist-Reviewed)
    Makeup brushes are one of the most important makeup accessories out there. There are hundreds to choose from, but we often end up using a single brush for everything. However, a good bronzer brush can really bring out the best in your makeup look and give you a healthy, sun-kissed glow. The right bronzing brush can really make a difference for a perfect finish.In our list, you'll find researched and ranked bronzer brushes for your convenience! The Real Techniques Sculpting Brush took the number one place, delivering a seamless, bronzed finish. We also included a buying guide checked by a makeup artist to help you choose one that is soft and gentle on your skin and picks up most of the product when you buff in around large portions of your face. 
    Cosmetics and skincare
  • 10 Best Foot Creams in 2022 (Dermatologist-Reviewed)
    10 Best Foot Creams in 2022 (Dermatologist-Reviewed)
    Are you worried about your feet getting cracked or dry? You might already be suffering from the pain of cracked heels. Foot creams can help your feet feel smoother and healthier! They're infused with nourishing ingredients to leave your feet feeling comfortable. However, it can be tricky to sort through all of the options available. So, we researched the best foot creams that have great formulas and high reviewer satisfaction. Our favorite pick is Gold Bond's Ultimate Softening Foot Cream. It's hypoallergenic, ultra-moisturizing, and perfect for softening thick calluses for all skin types. Check out our dermatologist-reviewed buying guide and nine other carefully chosen products below! 
    Cosmetics and skincare
  • 10 Best Electric Razors for Men in 2022 (Philips, Panasonic, and More)
    10 Best Electric Razors for Men in 2022 (Philips, Panasonic, and More)
    Electric razors are safer than their manual counterparts. One of the biggest issues men face when picking the right electric razor for their facial hair is picking one that is durable. When you buy an electric razor, you want it to last you a long time.An electric razor should prevent nicks or ingrown hairs and it should also help you style your facial hair. Although a manual razor is a better option for getting a close shave, an electric shaver is more cost-effective and makes for a great travel accessory. We created a list of the top ten best electric razors for men to buy online this year and a buying guide to help you choose.
    Cosmetics and skincare
  • 10 Best Sea Salt Sprays in 2022 (Beauty by Earth, L'ange Hair, and More)
    10 Best Sea Salt Sprays in 2022 (Beauty by Earth, L'ange Hair, and More)
    Ready to make some beach waves with your thin, flat hair? Then a sea salt spray is your best friend! Formulated with mineral-rich sea salt and other nourishing ingredients, a sea salt spray can add volume and texture to your hair to give you that perfectly tousled look. But you need to make sure to pick out a product with moisturizing ingredients like coconut and castor oil since salt might dry out your hair. If you're not sure about which product to purchase or just want to learn more, keep scrolling! Our top 10 best sea salt sprays and buying guide will give you some tips in choosing the right product. 
    Cosmetics and skincare
  • 10 Best Eye Creams for Sensitive Skin in 2022 (Dermatologist-Reviewed)
    10 Best Eye Creams for Sensitive Skin in 2022 (Dermatologist-Reviewed)
    The skin around your eyes is particularly thin and delicate and highly prone to irritation and aging signs. And for those with already sensitive skin, the delicate skin surrounding your eyes is even more vulnerable to irritants and allergens. Using an eye cream formulated specifically for sensitive skin can help! They're usually free of potentially irritating ingredients and less likely to cause redness, inflammation, or other skin irritants to sensitive skin.If you don't know which eye cream is suitable for sensitive skin, take a look at our list of favorites! Derma-E's Hydrating Eye Cream is one of our picks as it's packed with antioxidants and moisturizers to keep your skin smooth, vibrant, and healthy. If this isn't quite for you, you can check out the other nine products on our list. If you need some tips in choosing an eye cream, we've also prepared a buying guide at the end for you.
    Cosmetics and skincare
  • Popular Articles

  • 10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    10 Best Korean Night Creams in 2022 (Aesthetician-Reviewed)
    If you're a K-beauty fanatic, you know that ingredients in Korean skincare can do a body good. When it comes to your nighttime routine, night creams are the perfect tool for ensuring a great beauty rest! That's why we went out of our way to research and compile a list of our absolute favorite Korean night creams.In our opinion, Neogen x Joan Kim VitaDuo Day and Night Cream is among the great Korean skincare products that provide great hydrating and moisturizing effects. Aside from being effective, it's also very innovative as it contains two creams - intensive day cream and night cream - in one container. Check out what more skincare products are a good addition to your night skincare routine! And if you're still full of questions, check out our buying guide with tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Toners in 2022 (Beauty Expert-Reviewed)
    The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 10 most popular toners from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a specialist and had her compare the following:Moisturization AbilityIngredientsFeelThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.
    Cosmetics and skincare
  • 9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    9 Best Tried and True Japanese Hair Dyes in 2022 (Hair Stylist-Reviewed)
    Dyeing hair has been on-trend recently, but it can be expensive to do. Why not try an at-home kit instead of heading out to the salon? They're perfect for trying out different colors and getting a feel for dyeing hair in general. Japanese hair dyes, though formulated with dark, black Asian hair in mind, can also work great for other types of hair, but always make sure to conduct a patch test in case!To figure out what's best to use, we evaluated and tested 9 of the most popular hair dyes found on popular e-commerce sites in Japan, like Amazon, Rakuten, and Yahoo! Shopping. We tested them based on three criteria: FinishHow long the color lastedHow it felt after dyingKeep on reading to find out which was our top pick for best Japanese hair dye!
    Cosmetics and skincare
  • 10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    10 Best Korean Sunscreens for Oily Skin in 2022 (Aesthetician-Reviewed)
    Frustrated with all the sunscreens with rich consistency that won't sink into your skin and make your skin feel even oilier than it already is? Consider using a Korean sunscreen! Most have a lightweight consistency that can absorb quickly into your skin and provide optimal protection against the sun. Besides, some even contain ingredients that can help regulate oil production to balance out your oily skin and leave it feeling much more refreshed.After combing the internet, we've found 10 Korean sunscreens that can work like a charm for your oily skin. One of them is COSRX's Aloe Soothing Sun Cream, which is formulated with aloe leaf extract to soothe and lightly moisturize the skin. There are other products that are equally effective on our list, so give them a look as well!  And check out our buying guide and additional tips from aesthetician Devan Jesmer.
    Cosmetics and skincare
  • 10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    10 Best Tried and True Japanese Body Washes in 2022 (Beauty Expert-Reviewed)
    Have you ever wanted a body wash that doesn't have a strong scent? Or something that can moisturize your skin? Well, why not both? Japanese body washes are known for their gentle scents, formulas, and great feel. That's why we scoured popular e-commerce sites in Japan like Amazon, Rakuten, and Kakaku.com to find the best body washes available online. Then we purchased some of the most popular products and tested them for the following:Cleansing abilityMoisturizing abilityIngredientsFeelKeep reading to find out our 10 best Japanese body washes available online.
    Cosmetics and skincare
  • We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    We Tried the 10 Best Japanese Whitening Serums in 2022 (Beauty Expert-Reviewed)
    Whitening serums are essential for those who want to suppress melanin production and reduce the appearance of freckles and dark spots. However, with a wide range of products available, from brands such as HAKU, Chifure, and MUJI, to high-end brands such as Sunstar and Albion, as well as a dizzying number of active ingredients like tranexamic acid, kojic acid, and arbutin, it’s difficult to tell which ingredients are actually effective and which aren’t, as well as which products are best for sensitive skin.To determine the best whitening serums, we gathered the 48 best-selling whitening serums on e-commerce sites popular in Japan, like Amazon, Rakuten, Yahoo! Shopping, and @cosme SHOPPING and tested them all.We tested each product for the following:IngredientsMoisturizing abilityFeelIn addition to our buying guide on how to choose a whitening serum, we'll also explain what you can expect from a whitening serum and answer your questions on whether or not they work on hyperpigmentation. Keep reading to find out more!
    Cosmetics and skincare
  • 10 Best Cotton Swabs in 2022 (Q-tips, Sky Organics, and More)
    10 Best Cotton Swabs in 2022 (Q-tips, Sky Organics, and More)
    Ever felt the annoyance of using a cotton swab and having the stem or tip break? It may be a small matter, but having reliable and sturdy cotton swabs are a daily necessity. Whether you use them for makeup, cleaning, or first aid, having the best cotton swabs on hand can make life a little easier. So, we searched the internet for the best cotton swabs that reviewers love. The Antimicrobial Cotton Swabs from Q-Tips are our favorite! These swabs are soft, made of biodegradable materials, and anti-microbial. We've compiled nine more equally worthwhile swabs to consider on our top 10 list. From there, you'll also find a buying guide to help you sort through your cotton swab options. 
    Cosmetics and skincare
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