Top 26 Best Japanese Tube Mascaras to Buy Online 2019 - Tried and True!

All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water.

In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

1. Ease of Removal
2. Curl Staying Power
3. Finish
4. Ease of Use
5. Smudge Resistance

This is how we tested and found the most exceptional Japanese tube mascaras.
  • Last updated: 10-24-2019
  • 771 views
Table of Contents

Sorry, but What’s Tube Mascara Again?

Sorry, but What’s Tube Mascara Again?
Tube or tubing mascara is mascara that comes off with hot water. In Japan, they’re commonly designated with a big “film type※1” on the label.
But if a bit of hot water is all it takes to remove this stuff, you might think, won’t it smudge and turn me into a panda in a matter of minutes? Actually, when tubing mascara dries, it forms a water-resistant film or tube around your lashes (from which it gets its name). This coats your lashes and won’t smear with just sweat or water.
However, once you soak your lashes in hot water, tubing mascara is designed to slide right off; therefore, you don’t need to rub or wipe at your eyes to remove anything. It won’t react to just lukewarm water, for obvious reasons, so go with water that’s above 100℉ (not to be confused with 100℃).
※1 フィルムタイプ:tubing mascara (lit. film type)

How to Choose Japanese Tube Mascara – Buying Guide

We’ll get into how we tested and compared all the mascaras, but before that, we want to introduce three things you should look out for when picking out Japanese tubing mascara.

① Look for Mascara that’s Going to Give You the Finish You Want

Generally speaking, there are two kinds of mascara: lengthening※2 and volumizing※3. Each transforms your eyes in a different way, adding new nuances and impressions.
※2 ロングタイプ: lengthening (lit. long type)
※3 ボリュームアップ: volumizing

Lengthening Mascaras Give You Long, Delicate Lashes

Lengthening Mascaras Give You Long, Delicate Lashes
You might simply think “I want longer lashes.” Or you might be like, “I really want to bring out my eyes, but in doing so, still look natural.” In either case, you want lengthening mascara. Lengthening mascara gives you a sleek, clean finish, which results in a more elegant look.
If you’re looking for extra length, look for mascara that stretches out your lashes with the help of fiber strands–known in Japan as the fiber + long type※4.
※4 ファイバータイプ+ロングタイプ: fiber type + long type

Volumizing Mascara Gives You a Bold, More Dramatic Flair

Volumizing Mascara Gives You a Bold, More Dramatic Flair
If you want to look like you have thick lashes and a lot of them, get volumizing mascara. More product adheres onto your lashes, so they’re as dense as the pines on an evergreen. It brings out your pupils and irises, giving you a more intense gaze.
However, volumizing mascara does clump easily. When you apply multiple coats, to keep product from balling up, comb out your lashes in between each layer.

② Look for Brushes that are Easy to Use

② Look for Brushes that are Easy to Use
Not getting your ideal lashes? One thing you may have overlooked: your brush. Here are the four most common types of mascara brushes; as you look over them, keep in mind both the kind of finish you want and what kind of brush you’d find easiest to work with.

  • Arched

    Arched brushes are the most common and probably the most beginner-friendly. They can brush out your lashes so they’re longer, and they can pump up the volume too. They’re shaped to fit the curve of your eye, so it’s easy to apply mascara straight from the roots.

  • Rocket

    The closer you get to the tip, the thinner the brush gets. This makes it easier to get to the fine lashes in the corners of your eyes. Then, when you need some overall volume, apply mascara with the thick center of the brush.

  • Gourd

    Like a gourd, there’s a depression in the middle of the brush, meaning that it applies different amounts of mascara to different lashes. This makes it easier to fine tune both the volume and length of your lashes.

  • Comb

    A comb will separate out your lashes as it applies product, which means it precludes clumping. It’s great if you want a more natural look.

③ Look for Mascara that’s Not Going to Smear

③ Look for Mascara that’s Not Going to Smear
We said earlier that tubing mascaras are strong against oil and sweat. However, because they are designed to come off with hot water, some products do start flaking and smearing once it gets hot and humid enough.
On particularly hot, sweaty days or during allergy season, when your eyes are constantly watering, your mascara may slide off without you even noticing. It’s worth giving the reviews a quick read-through before purchasing. Of course, we also checked for smudge resistance when we tested out the products, so be sure to look out for the results!
You can also throw on a top coat on days you need extra staying power.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 26 most popular Japanese tube mascaras that we ordered and the process by which we tested them.
{The Products We Tested: Lengthening Mascara}
1. Opera MyLash Advanced (オペラ マイラッシュアドバンスト)
2. Heroine Make SP Long & Curl Mascara Advanced Film (ヒロインメイクSP ロング&カールマスカラ アドバンストフィルム)
3. dejavu Fiberwig Ultra Long F (デジャヴュ ファイバーウィッグウルトラロングF)
4. Scalp D Beautè Pure Free Mascara (スカルプDボーテ ピュアフリーマスカラ)
5. Brow Lash EX Lash Sculpture (ブロウラッシュEX ラッシュスカルプチャー)
6. Mitsuyoshi Stage Mascara (三善 ステージマスカラ)
7. Cezanne Airy Curl Mascara (セザンヌ エアリーカールマスカラ)
8. Flowfushi Mote Mascara Natural 1 (フローフシ モテマスカラ NATURAL1)
9. Integrate Matsuiku Girls Lash (Sexy Long) (インテグレート マツイクガールズラッシュ【お色気ロング】)
10. Browlash NEO Lash Up Mascara Long (ブロウラッシュNEO ラッシュアップマスカラ ロング)
11. D-UP Perfect Extension Mascara (D-UP パーフェクトエクステンション マスカラ)
12. Canmake Gokunobi Mascara (キャンメイク ゴクノビマスカラ)
13. KATE Virtual Long Lash (ケイト バーチャルロングラッシュ)
14. Kanebo Natural Framing Mascara (カネボウ ナチュラルフレーミングマスカラ)
15. Leanani Premium Long & Separate Mascara (レアナニ プレミアム ロング&セパレートマスカラ)
16. MUJI Long Curl Mascara Film Type (無印良品 ロングカールマスカラ フィルムタイプ)
17. EYEMANIA Innocent Long (アイマニア イノセントロング)
{The Products We Tested: Volumizing Mascara}
1. dejavu Lash Knockout Extra Volume (デジャヴュ ラッシュノックアウト エクストラボリューム)
2. Canmake Gokubuto Mascara (キャンメイク ゴクブトマスカラ)
3. Flowfushi Mote Mascara IMPACT 1 (フローフシ モテマスカラ IMPACT1)
4. D-UP Volume Extension Mascara (D-UP ボリュームエクステンション マスカラ)
5. Integrate Matsuiku Girls Lash (Feminine Volume) (インテグレート マツイクガールズラッシュ【フェミニンボリューム】)
6. Heavy Rotation Extra Volume Mascara (ヘビーローテーション エクストラボリュームマスカラ)
7. RE:DUA by A-first Volume Mascara (リデュア バイエーファースト ボリュームマスカラ)
8. SANA Super Quick Mascara (サナ スーパークイックマスカラ)
9. media Volume Mascara S (メディア ボリュームマスカラ S)
We then tested for each of the following things:
Test ①: Ease of Removal
Test ②: Curl Staying Power
Test ③: Finish
Test ④: Ease of Use
Test ⑤: Smudge Resistance

Test ①: Ease of Removal

Test ①: Ease of Removal
First, we wanted to check whether or not the mascara was actually easy to remove.
We applied the tubing mascaras on false lashes. We then soaked each set of lashes in 104℉ water and looked for any residue. Finally, we graded the products on a five-step scale from D to A+.

The Big Takeaway: Heavier Products Cling on to Your Roots

The Big Takeaway: Heavier Products Cling on to Your Roots
Doesn’t matter if the mascara’s tubing or not–if it bundles your lashes together, it means that it’s stuck on tight and is only going to come off with a good amount of scrubbing. We tested out the products on false lashes–and good thing we did, because we accidentally plucked quite a few quite bare when trying to get rid of all residue.
On the other hand, if the product separated out lashes and went on light, then it usually slid right off in hot water. It’s mascaras like these that will save you precious time at the end of the day.

Test ②: Curl Staying Power

Test ②: Curl Staying Power
Next, we looked at how long each mascara could keep our lashes curled.
We attached all of the coated lashes on to a wall for eight hours. We wanted to see how far the lashes drooped, both right after we applied tubing mascara and after eight hours had passed. We then graded each product on a scale from D to A+.
※In order to get as close as real life as possible, we also sprayed on some artificial sebum after four hours.

The Big Takeaway: Products that Spread Easily and Went on Light Kept Our Lashes Curled the Longest

The Big Takeaway: Products that Spread Easily and Went on Light Kept Our Lashes Curled the Longest
At the end of the day, the products that kept our lashes curled the longest tended to be soft and spreadable, as well as light-weight.
And, surprisingly enough, volumizing mascara was better at maintaining curl than lengthening mascara. It was denser and clingier, which actually helped it hold a pose for longer.

Test ③: Finish

Test ③: Finish
Next, we simply looked at the finish of each mascara.
We applied the mascara on fake eyelashes and made sure there were no unsightly clumps. If the mascara was supposed to be lengthening, we looked at whether it actually made the lashes longer; if it was volumizing, we looked at whether it made them thicker. We then graded each on a scale from D to A+.

The Big Takeaway: Mascara that’s Been Laced through with Fiber both Volumizes and Lengthens

The Big Takeaway: Mascara that’s Been Laced through with Fiber both Volumizes and Lengthens
Mascara with thin strands of fiber mixed in did the best on this test–this holds true for both volumizing and lengthening mascara. You want the fiber strands to be fine, as larger strands can branch off from your lashes and look like split ends. However, smaller strands naturally blended into our lashes, leaving them looking thicker and longer, but still natural.
On the other hand, thick products that didn’t spread easily performed poorly on this test. They collected onto our lashes, leaving us with big clumps.

Test ④: Ease of Use

Test ④: Ease of Use
Next, we looked at how easy each mascara was to apply. Specially, we wanted mascara that went on smoothly–without any hills or gaps–and brushes that picked up just the right amount of product. We graded everything on a scale from D to A+.

The Big Takeaway: Brushes Could be the Same Shape, but Depending on How Closely Packed Together Their Bristles were, Some were Easier to Use than Others

The Big Takeaway: Brushes Could be the Same Shape, but Depending on How Closely Packed Together Their Bristles were, Some were Easier to Use than Others
We had tons of brushes that looked identical at first glance; however, they all performed differently, depending on how closely packed together their bristles were. Brushes that had dense clusters of bristles were better at reaching every last lash, down to the fine hairs at the corners of the eyes. They left behind no gaps.
In addition, brushes that were flexible didn’t get stuck and were able to apply product smoothly–something else to keep in mind if you want a brush that’s easy to use.

Test ⑤: Smudge Resistance

Test ⑤: Smudge Resistance
Finally, we tested each mascara for staying power.
We stuck the coated lashes onto sheets of paper and sprayed them with an artificial mixture of water and sebum. We then passed each set of lashes over with a cotton five times and looked at how much the mascara smeared. We then graded each on a scale from D to A+.

The Big Takeaway: Heroine Make’s Mascara, which was Both Waterproof and Tubing, Pulled away from the Pack, Easily Taking First

The Big Takeaway: Heroine Make’s Mascara, which was Both Waterproof and Tubing, Pulled away from the Pack, Easily Taking First
Heroine Make’s Long & Curl Mascara Advanced Film didn’t budge at all. It might have had its own problems, which we’ll get to later, but we will give it credit for being both a waterproof and tubing mascara. Even when we sprayed it with water and rubbed at it, no color transferred on to the sheet underneath.
As far as we know, Heroine Make’s Advanced Film is the only waterproof mascara that comes off with hot water (which sounds odd–it’s all a matter of temperature). Give it a try on days you need extra staying power.

The Final Verdict: Top 17 Best Japanese Lengthening Tube Mascaras to Buy Online

Now to introduce the 17 best Japanese lengthening tube mascaras available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
17. Integrate Matsuiku Girls Lash (Sexy Long) 1

17. Integrate Matsuiku Girls Lash (Sexy Long)

$11.82

BrushArch
RemovalD
CurlD
FinishC
ApplicationB
Smudge ResistanceA
Overall ScoreD
BrushStraight
RemovalB
CurlB
FinishC
ApplicationD
Smudge ResistanceB
Overall ScoreC
15. MUJI Long Curl Mascara Film Type 1

15. MUJI Long Curl Mascara Film Type

$9.03

BrushArch
RemovalA+
CurlD
FinishD
ApplicationC
Smudge ResistanceB
Overall ScoreC
14. KATE Virtual Long Lash 1

14. KATE Virtual Long Lash

$22.98

BrushArch
RemovalC
CurlB
FinishC
ApplicationB
Smudge ResistanceB
Overall ScoreC
BrushArch
RemovalA
CurlC
FinishC
ApplicationC
Smudge ResistanceC
Overall ScoreC
12. Leanani Premium Long & Separate Mascara 1

12. Leanani Premium Long & Separate Mascara

$19.99

BrushStraight
RemovalC
CurlB
FinishC
ApplicationC
Smudge ResistanceA
Overall ScoreC
BrushArch
RemovalA+
CurlC
FinishD
ApplicationB
Smudge ResistanceA
Overall ScoreC
BrushArch
RemovalA
CurlC
FinishA
ApplicationC
Smudge ResistanceB
Overall ScoreB
BrushComb
RemovalA
CurlA
FinishC
ApplicationB
Smudge ResistanceC
Overall ScoreB
BrushStraight
RemovalA+
CurlB
FinishC
ApplicationB
Smudge ResistanceA+
Overall ScoreA
7. Heroine Make SP Long & Curl Mascara Advanced Film 1

7. Heroine Make SP Long & Curl Mascara Advanced Film

$15.29

BrushArch
RemovalA
CurlB
FinishB
ApplicationA
Smudge ResistanceA+
Overall ScoreA
BrushArch
RemovalA
CurlA
FinishA
ApplicationB
Smudge ResistanceA
Overall ScoreA
BrushArch
RemovalA+
CurlB
FinishB
ApplicationB
Smudge ResistanceA
Overall ScoreA
4. EYEMANIA Innocent Long 1

4. EYEMANIA Innocent Long

$14.57

BrushArch
RemovalB
CurlA
FinishA+
ApplicationA+
Smudge ResistanceC
Overall ScoreA
BrushStraight
RemovalB
CurlA
FinishA+
ApplicationA+
Smudge ResistanceA
Overall ScoreA
BrushArch
RemovalB
CurlA
FinishA+
ApplicationA+
Smudge ResistanceA+
Overall ScoreA+
BrushArch
RemovalA
CurlA+
FinishA+
ApplicationA
Smudge ResistanceA+
Overall ScoreA+

The Final Verdict: Top 9 Best Japanese Volumizing Tube Mascaras to Buy Online

Next, let’s talk about tube mascara that’s also volumizing.
9. RE:DUA by A-first Volume Mascara 1

9. RE:DUA by A-first Volume Mascara

$15.11

BrushArch
RemovalA
CurlD
FinishB
ApplicationA
Smudge ResistanceD
Overall ScoreD
BrushArch
RemovalA+
CurlC
FinishC
ApplicationC
Smudge ResistanceD
Overall ScoreC
BrushGourd
RemovalC
CurlA+
FinishD
ApplicationC
Smudge ResistanceA+
Overall ScoreC
BrushArch
RemovalA
CurlC
FinishA
ApplicationB
Smudge ResistanceC
Overall ScoreB
BrushArch
RemovalA
CurlB
FinishB
ApplicationA
Smudge ResistanceC
Overall ScoreB
BrushRocket
RemovalA
CurlA
FinishA
ApplicationB
Smudge ResistanceD
Overall ScoreA
BrushStraight
RemovalA
CurlB
FinishA
ApplicationA
Smudge ResistanceB
Overall ScoreA
2. Integrate Matsuiku Girls Lash Feminine Volume 1

2. Integrate Matsuiku Girls Lash Feminine Volume

$9.45

BrushArch
RemovalB
CurlA+
FinishA
ApplicationA
Smudge ResistanceA+
Overall ScoreB
BrushArch
RemovalA
CurlA+
FinishA+
ApplicationA+
Smudge ResistanceB
Overall ScoreA+

How to Properly Remove Tubing Mascara

How to Properly Remove Tubing Mascara
Tubing mascara is supposed to come off easily with a bit of hot water, but, depending on the brand, there are some that don’t. When this happens, do not scrub off the residue!
Oftentimes, you need to soak your lashes in water to get rid of residue. If you take off your makeup in the shower or bath, let some steam and facial cleanser work its way into your mascara first, softening it up before you remove the rest.
If you take off your makeup before stepping into the shower, wet some cotton pads in warm water. Lay them on top of your eyes and let your lashes soak; this will ensure that all traces of mascara disappear when you rinse off your lashes afterwards.

Summary

We rounded up experts and members of our editing department, purchased the 26 most popular Japanese tubing mascaras, and tested them all.
As you probably saw, tubing mascaras have finishes that differ greatly from one another, and some are easier to remove than others. So next time you’re in the market looking for mascara that will be gentler on your lashes, make sure to keep the tips and tricks we talked about today in the back of your mind.
Original by Rio Sasaki; Translation by Jasmine Li

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    2,210 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    1,692 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    1,246 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    1,307 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    1,514 views
  • Top 60 Best Japanese and Korean Concealers to Buy Online 2019 - Tried and True!
    Top 60 Best Japanese and Korean Concealers to Buy Online 2019 - Tried and True!
    No one has perfect skin, but we sure as heck want it. We’d even venture to say that that’s especially true in Asia, where “whitening,” “brightening,” and “glass skin” are buzzwords. It’s no coincidence that some of the best concealers in the world come from Japan and Korea.We have concealers for dark circles. We have concealers for scarring, redness, dullness, sallowness. We have powder, stick, and liquid concealers. We have magic concealers (or so they claim to be). To help you sift through all these products, we ordered the 60 most popular concealers from Japan’s e-commerce giants and tested for the following:1. Coverage2. Longevity3. ApplicationThis is how we tested and found the most exceptional Japanese and Korean concealers. We also have a few makeup tips and tricks for you at the end of the article, so stay tuned.
    Cosmetics and skincare
    514 views
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