Top 18 Best Japanese Waterproof Mascaras to Buy Online 2019 – Tried and True!

Top 19 Best Japanese Waterproof Mascaras to Buy Online 2019

Summers here in Japan get humid and sticky. And yet Japanese men and women alike feel a need to look impeccable even when they’re floating in the middle of the ocean on a huge inner tube. In order to answer that need, cosmetics companies here have come out with scores of waterproof mascaras meant to withstand the steamiest hot springs and the biggest waves.

If you’re new to the Japanese cosmetics market, it can be hard to tell which brands–Canmake, Heroine Make, Majolica Majorca–are amazing and which are a passing fad. That’s why, this time around, we ordered the 18 most popular waterproof mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

  1. Smudge Resistance
  2. Curl Staying Power
  3. Finish
  4. Ease of Use
  5. Ease of Removal

This is how we tested and found the most exceptional Japanese waterproof mascaras.

Table of Contents

How to Choose Japanese Waterproof Mascara – Buying Guide

We’ll get into how we tested and compared all the mascaras, but before that, we want to introduce three things you should look out for when picking out Japanese waterproof mascara.

① Get Mascara that’s Going to Give You the Finish You Want

Get Mascara that's Going to Give You the Finish You Want

There are two main types of mascara: volumizing※1 and lengthening※2.

No two people have the same eyelashes, nor do their lashes share a length or curve. They also have different ideas on what an “ideal” set of lashes would look like. Look for mascara that’s meant to give you your ideal look–and can maintain that look for an entire day. You want it to address your specific concerns, whether it be about the shortness or sparsity of your lashes.

Most packaging will list the effects their mascara is meant to have, so make sure you read before purchasing. If you’re shopping in person and there’s samples or a makeup counter, try out the item first. It’s the most surefire way of finding a product you’re going to like.

※1 ボリュームアップ: volumizing

※2 ロングタイプ: lengthening (lit. long type)

② Get a Brush that’s Going to be Easy to Use

Get a Brush that's Going to be Easy to Use

Mascara brushes come in all different shapes and sizes, including fat and thin, straight and curved, bristles and teeth, and so on.

If you’re looking for volume, then it’s typically easier to use a thicker straight brush; if you’re looking for length, then try a finer arched brush. With a comb, you can separate and spread out your lashes, which will give you a more delicate and natural finish.

The shape of the brush determines how much and where mascara applies; this, in turn, determines finish. If you were to use an unwieldy brush and accidentally get waterproof mascara onto your skin, it’d take a long time to clean up–far longer than if you had used a tubing mascara.

That’s why the shape of the brush becomes all the more important when choosing waterproof mascara. We talk more about different types of mascaras and brushes in the article linked below, so feel free to check it out if you want to learn more.

③ Get a Formula that Going to be Easy to Remove

Get a Formula that Going to be Easy to Remove

Because waterproof mascara is resistant to both sweat and oil, it takes time to clean it off your lashes; there are even some products that require fancy eye makeup remover. Rubbing too roughly at your eyes can lead to hyperpigmentation, so look for mascara that comes off easily.

The best kinds of mascara are the ones that come off with hot water. You don’t need to scrub at it; just soak your lashes in hot water, and the mascara should slide off.

If you can’t get mascara that comes off with hot water, then see if whatever company made your mascara also produces eye makeup remover. These removers were most likely formulated with those mascaras in mind, so they’ll be more effective at cleaning up your lids.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them

Now to introduce the 18 most popular Japanese waterproof mascaras that we ordered and the process by which we tested them.

{The Products We Tested: Lengthening Mascara}

  1. Cezanne Airy Curl Mascara (セザンヌ エアリーカールマスカラ)
  2. D-UP Perfect Extension Mascara (D-UP パーフェクトエクステンションマスカラ)
  3. Flowfushi Mote Mascara Natural 1 (フローフシ モテマスカラ NATURAL1)
  4. Heroine Make SP Long & Curl Mascara Advanced Film (ヒロインメイクSP ロング&カールマスカラ アドバンストフィルム)
  5. Majolica Majorca Lash Expander Long Long Long (マジョリカ マジョルカ ラッシュエキスパンダー ロングロングロング )
  6. Heroine Make SP Long & Curl Mascara Super Waterproof (ヒロインメイクSP ロング&カールマスカラ スーパーウォータープルーフ)
  7. FASIO Powerful Curl Mascara EX (ファシオ パワフルカール マスカラ EX)
  8. Leanani Premium Long & Separate Mascara (レアナニ プレミアム ロング&セパレートマスカラ)
  9. Canmake Gokunobi Mascara (キャンメイク ゴクノビマスカラ)

{The Products We Tested: Volumizing Mascara}

  1. D-UP Volume Extension Mascara (D-UP ボリュームエクステンション マスカラ)
  2. MAQuillAGE Full Vision Mascara Volume Impact (マキアージュ フルビジョン マスカラ ボリュームインパクト)
  3. FASIO Powerful Curl Mascara EX (Volume) (ファシオ パワフルカール マスカラ EX (ボリューム))
  4. EYEMANIA Mineral Mascara Volume+ (アイマニア ミネラル マスカラ ボリュームプラス)
  5. Flowfushi Mote Mascara IMPACT 1 (フローフシ モテマスカラ IMPACT1)
  6. SANA PowerStyle Mascara Super Waterproof Curl & Separate (パワースタイル マスカラスーパーウォータプルーフ カール&セパレート)
  7. Heroine Make SP Volume & Curl Mascara Super Waterproof (ヒロインメイクSP ボリューム&カールマスカラスーパーウォータープルーフ)
  8. Canmake Gokubuto Mascara (キャンメイク ゴクブトマスカラ)
  9. RE:DUA by A-first Volume Mascara (リデュア バイエーファースト ボリュームマスカラ)

We then tested for each of the following things:

Test ①: Smudge Resistance
Test ②: Curl Staying Power
Test ③: Finish
Test ④: Ease of Use
Test ⑤: Ease of Removal

Test ①: Smudge Resistance

Smudge Resistance

First, we checked whether each mascara could resist smudging.

We applied the waterproof mascaras onto fake eyelashes, and sprayed each with a mixture meant to simulate water and sebum. We then passed the lashes over five times each with a cotton pad and looked at how much smeared. We then rated each on a five-step scale from D to A+.

The Big Takeaway: Liquid Mascaras that Were Dense and Solid Tended to Have the Most Staying Power

The Big Takeaway: Liquid Mascaras that Were Dense and Solid Tended to Have the Most Staying Power

These were all waterproof mascaras, so none of them smudged that badly. However, even among the batch we had, mascaras that were more viscous–almost glutinous–tended to last longer. They clung on the false lashes, making them resistant even to friction.

On the other hand, the mascaras that smudged the most had more watery textures. They had less adhesive power–and if they happened to have fiber mixed into them, then the fiber strands also fell out in droves. These probably wouldn’t last at the beach or pool or at a hot summer stadium.

Test ②: Curl Staying Power

Curl Staying Power

Next, we looked at how long the mascaras could maintain a curl.

We affixed all of our coated lashes to a wall and left them there for eight hours. We kept track of how much the lashes drooped both right after application and after eight hours had passed. We then graded all the mascara on a scale from D to A+.

※ In order to get as close as real life as possible, we also sprayed on some artificial sebum after four hours.

The Big Takeaway: The Top Performers Had Light-Weight Formulas and Spread out Our Lashes

The Big Takeaway: The Top Performers Had Light-Weight Formulas and Spread out Our Lashes

The waterproof mascaras that did the best on this test usually had the following things in common: they felt light and separated our lashes from one another. The products that got an A+ also went on in smooth, uniform coats.

In addition, waterproof volumizing mascaras tended to maintain curl better than lengthening mascaras. Out of the nine products we tested, a whopping seven scored an A or higher on this test.

Test ③: Finish

Finish

Next, we simply looked at the finish of each mascara.

We applied the waterproof mascara onto the false lashes and checked if it’d give us a nice clean finish with no clumps. If the mascara was supposed to be lengthening, we made sure the lashes were actually longer; if it was supposed to be volumizing, we made sure they were thicker. We then graded each mascara on a scale from D to A+.

The Big Takeaway: This Time around, We Liked Lengthening Mascaras that Utilized Fiber and Volumizing Mascaras that Spread Easily

The Big Takeaway: This Time around, We Liked Lengthening Mascaras that Utilized Fiber and Volumizing Mascaras that Spread Easily

The lengthening mascaras that did well on this test had fiber mixed into them. These fiber strands were so thin they were nearly imperceptible to the naked eye, but they adhered to lashes and elongated them. That being said, look for mascara that utilizes fine fiber, as these will be easier to apply.

On the other hand, volumizing mascaras that did well had soft, spreadable formulas. After all, it’s common to apply multiple coats of volumizing mascara. The softer the mascara, the less likely it is to clump up and the more even your coats are going to be. Texture is paramount if you’re looking for lashes that are soft and thick, rather than heavy and bulky.

Test ④: Ease of Use

Ease of Use

Next, we tested how easy each mascara was to apply. We looked at whether each coat went on smoothly, without any bumps or dips, and whether the brush held just the right amount of product. We then graded each mascara on a scale from D to A+.

The Big Takeaway: Brushes that are Covered in Densely Packed Bristles are the Easiest to Use, as They Reach Every Last One of Your Lashes

The Big Takeaway: Brushes that are Completely Covered in Fine Bristles are the Easiest to Use, as They Reach Every Last One of Your Lashes

It didn’t matter whether the mascara was lengthening or volumizing; if it came with a brush completely covered in densely packed bristles, it was easier to apply. These brushes can reach into fine areas, such as the corners of your eyes, and apply product without missing a spot.

Furthermore, the densely packed bristles made sure that every single last lash was coated in mascara. And everything only becomes easier if the brush is flexible as well.

Test ⑤: Ease of Removal

Ease of Removal

Finally, we checked whether each mascara would come off easily.

If the product was meant to be removed with hot water, we simply dunked the coated lashes in 104℉ water. Everything else, we used cleansing oil. We looked for residue on the lashes and graded each mascara on a scale from D to A+.

The Big Takeaway: As Expected, Nothing Performed Better than Mascaras that Came off with Hot Water

The Big Takeaway: As Expected, Nothing Performed Better than Mascaras that Came off with Hot Water

You might have expected this, but mascaras that came off with hot water were the easiest to remove.

You have to scrub at many waterproof mascaras to get them to come off, which also means that you’re taking a few lashes as collateral. But if the mascara comes off with hot water, all you have to do is soak them for a bit and the product comes sliding right off. In fact, it slid off so quickly, some of our editors started loudly vocalizing their surprise…

The Final Verdict: Top 9 Best Japanese Waterproof Lengthening Mascaras to Buy Online

Now to introduce the nine best Japanese waterproof lengthening mascaras available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.

9. Canmake Gokunobi Mascara

Canmake Gokunobi Mascara Canmake Gokunobi Mascara

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Price: $5.91

It is Waterproof and Smudge Resistant, but Also Balls into Big Awkward Clumps

We aren’t going to dispute that this one’s waterproof, but it gave us awkward, clunky lashes that were obviously unnatural. It was also difficult to clean up any mistakes, so this mascara is ill-suited for busy mornings.

We also didn’t like that it weighed down our lashes, causing our carefully groomed strands to lose their curl.

Brush Arch Smudge Resistance A
Curl C Finish C
Application C Removal C
Overall Score C

8. Leanani Premium Long & Separate Mascara

Leanani Premium Long & Separate MascaraLeanani Premium Long & Separate Mascara

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Price: $19.99

Unfortunately, This Mascara Doesn’t Separate out Your Lashes, and It’s Thick and Clingy

The product glooped right over our lashes, making them look like strips of seaweed. The brush was thin and short, which made it easy to control, but unfortunately, the bristles weren’t able to part our lashes.

Again, the Leanani is waterproof, but when you think about the mediocre finish, there’s really no reason to use this mascara in particular.

Brush Straight Smudge Resistance A
Curl B Finish C
Application C Removal C
Overall Score C

7. FASIO Powerful Curl Mascara EX Long

FASIO Powerful Curl Mascara EX LongFASIO Powerful Curl Mascara EX Long

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Price: $12.95

This Mascara’s Only Weakness is Its Inability to Hold a Curl… The Brush is Fine and Applies Just the Right Amount of Product

FASIO’s Powerful Curl got high points for both how easy it was to apply and how long-wearing it was. The brush was thin and made it easy for us to get to the delicate lashes at the corners of the eyes. And even though it was light-weight, it still resisted both sweat and oil.

It was unfortunate that it wasn’t able to maintain a curl… After eight hours had passed, the lashes were drooping all the way from their roots.

Brush Straight Smudge Resistance A+
Curl C Finish B
Application A+ Removal C
Overall Score B

6. Heroine Make SP Long & Curl Mascara Super Waterproof

Heroine Make SP Long & Curl Mascara Super WaterproofHeroine Make SP Long & Curl Mascara Super Waterproof

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Price: $13.03

When It Came to Water Resistance, Heroine Make Didn’t Let Us Down! But We Couldn’t Ignore How Difficult It was to Remove

If you were to look for a waterproof mascara in Japan, most people would direct you to Heroine Make–and for good reason. This mascara didn’t budge, even when when we sprayed it with water and then rubbed at it.

Unfortunately, it was also difficult to remove. Forget about hot water–it didn’t come off even when we used eye makeup remover. Over time, this mascara will probably damage your lashes.

We also didn’t like that, even though this was a lengthening mascara, it thickened our lashes so much they looked bulky. This one’s perfect when you really need staying power, such as for summer sports or a particularly moving wedding, but we wouldn’t recommend it for everyday use.

Brush Arch Smudge Resistance A+
Curl A Finish C
Application B Removal D
Overall Score A

5. Majolica Majorca Lash Expander Long Long Long

Majolica Majorca Lash Expander Long Long LongMajolica Majorca Lash Expander Long Long Long

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Price: $14.95

This Would be the Ideal Mascara–if Only It were Easier to Remove! As is, It’s Better to Use It Only for Certain Situations

The Lash Expander Long (x3) got straight A’s on everything but removal. As its name suggests, this one really lengthened our lashes, utilizing the thin fiber strands mixed into the formula. Even when we accidentally applied too much, as long as we combed through the problem area, it’d thin down to a natural width without any clumping.

However, the product really clung onto lashes, so we had to slowly and gently clean it off with an eye makeup remover. But you can take advantage of the fact that this doesn’t budge with hot water and use it at the hot springs or during the dog days of summer.

Brush Comb Smudge Resistance A
Curl A Finish A
Application A Removal C
Overall Score A

4. Heroine Make SP Long & Curl Mascara Advanced Film

Heroine Make SP Long & Curl Mascara Advanced FilmHeroine Make SP Long & Curl Mascara Advanced Film

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Price: $15.29

A Revolutionary Mascara that’s Doesn’t Budge Until You Want It to! We Just Wish Heroine Make Would Do Something about the Fiber…

This mascara brought together the good points of both waterproof and tubing mascara. It was pretty much ideal, as it didn’t smudge and yet was still easy to remove at the end of the day.

It spread out all of our lashes, but we were disappointed that the fibers didn’t blend into the hairs and kind of stuck out at odd angles. It also didn’t really enhance the curl in our lashes.

Brush Arch Smudge Resistance A+
Curl B Finish B
Application A Removal A
Overall Score A

3. Flowfushi Mote Mascara Natural 1

Flowfushi Mote Mascara Natural 1Flowfushi Mote Mascara Natural 1

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Price: $25.00

If You’re Looking for a Waterproof Mascara that’s Also Gentle on Your Lashes

We liked that the brush was flexible and that the mascara slid right off with hot water. Because this mascara is so gentle, it’s a favorite among hair and makeup professionals. In addition, even when we sprayed it with water and oil, it didn’t smudge, and the lashes stayed curled.

However, we had to pay attention when applying this mascara; if we put on too much, the lashes started sticking to each other and the fiber strands started making themselves apparent. Just make sure you wipe off any excess on a tissue, and you’ll be left with a nice clean finish.

Brush Arch Smudge Resistance A
Curl A Finish B
Application A Removal A+
Overall Score A

2. D-UP Perfect Extension Mascara

D-UP Perfect Extension MascaraD-UP Perfect Extension Mascara

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Price: $14.77

Even Pros Can’t Get Enough of This One! Leaves You with Long, Sleek, Delicate Lashes for Hours

The finish was so pretty, we stared admiring every single lash. The applicator was a brush, but the bristles wrapped all around it, which allowed us to brush out our lashes as we would with a comb. However, this mascara didn’t add much volume, so you’ll only like it if you’re looking for a delicate, more natural look.

We also had no complains about its resistance to smudging and ability to keep a curl. We thought this one would blow us away on all fronts, but even though the Perfect Extension Mascara is a tubing mascara, it was hard to clean out product from the roots of our lashes. You’ll need to use a makeup remover and gently work the residue out.

Brush Straight Smudge Resistance A
Curl A Finish A+
Application A+ Removal B
Overall Score A+

1. Cezanne Airy Curl Mascara

Cezanne Airy Curl MascaraCezanne Airy Curl Mascara

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Price: $11.31

A Mascara that Will See You Through Intense Workouts and Summer Waves! When It Comes to Staying Power, This Waterproof Mascara Can’t be Beat

This mascara is called “airy curl,” but it’s fighter that stood up to water, oil, and friction. It didn’t smudge no matter what we did to it, keeping our lashes long and delicate.

The brush had a gently sloping curve that mimicked the shape of an eye, making application a piece of cake. It didn’t really feel like the lashes were lengthening as we were applying, but when we were done, they were visibly longer. The formula was a bit heavy, but it still blended will and didn’t clump.

We certainly didn’t expect this level of quality at this price. This mascara will come in handy, whether you’re doing marine sports or otherwise working up a sweat this summer!

Brush Arch Smudge Resistance A+
Curl A Finish A+
Application A+ Removal B
Overall Score A+

The Final Verdict: Top 9 Best Japanese Waterproof Volumizing Mascaras to Buy Online

Next, let’s talk about waterproof mascaras that also crank up the volume!

9. RE:DUA by A-first Volume Mascara

RE:DUA by A-first Volume MascaraRE:DUA by A-first Volume Mascara

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Price: $15.11

We Weren’t Sure Why This was Labeled as Waterproof… All This Mascara’s Going to Do is Turn You into a Panda

As soon as we sprayed this with water, black started trickling from the lashes. Even if you were to wipe at your eyes and try to clean up, all you would do was smear the mascara around some more. We can say the RE:DUA is useless as a waterproof mascara. Not only can you not use it at the beach or pool, we worry about it smudging during a normal day in the city.

It was pretty easy to apply, though, and the finish wasn’t bad. We wanted to like this one, but it seriously just wasn’t waterproof.

Brush Arch Smudge Resistance D
Curl D Finish B
Application A Removal A
Overall Score D

8. Canmake Gokubuto Mascara

Canmake Gokubuto MascaraCanmake Gokubuto Mascara

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Price: $8.98

This Got High Points for Its Staying Power, but What’s With the Finish…?

This didn’t smudge and could maintain a curl, the mascara adhered onto the clashes in large clumps, prompting us to fail this one for its finish. As the day went on, the mascara started looking powdery and far too heavy.

The brush was also thick and difficult to control properly, and we could see people getting mascara onto their lids during busy mornings. So even though the Gokubuto really is waterproof, since it doesn’t do anything else a mascara is supposed to do, we can’t recommend it.

Brush Gourd Smudge Resistance A+
Curl A+ Finish D
Application C Removal C
Overall Score C

7. SANA PowerStyle Mascara Super Waterproof Curl & Separate

SANA PowerStyle Mascara Super Waterproof Curl & SeparateSANA PowerStyle Mascara Super Waterproof Curl & Separate

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Price: $17.96

Doesn’t Come off Easily, so It’ll Put a Lot of Strain on Your Lashes over Time

In our impassioned attempts to get rid of all residue, we accidentally ripped out some lashes. Over time, this mascara could pose a threat to the health of your lashes. We envision awkward bald spots…

This mascara was a bit like oil, and it imparted a healthy sheen to lashes. It made sure to separate out the ends of our lashes, so they didn’t look too awkward or bulky. But, when we took a step back and looked at the big picture, we felt there was no reason to purchase this mascara in particular.

Brush Straight Smudge Resistance B
Curl B Finish A
Application A Removal C
Overall Score B

6. Heroine Make SP Volume & Curl Mascara Super Waterproof

Heroine Make SP Volume & Curl Mascara Super WaterproofHeroine Make SP Volume & Curl Mascara Super Waterproof

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Price: $9.85

This Mascara Didn’t Budge! But It Applied Unevenly onto the Lashes, Making for a Messy Finish

Heroine Make wasn’t messing around with this waterproof mascara–it was very water resistant. We’d say you don’t need to worry about this smudging even when you’re walking in the rain or sweating in summer.

What we couldn’t quite accept was the finish. It’s not like the brush was particularly hard to use, but for some reason, we couldn’t get the product to apply evenly. It did make our lashes thicker; it also made them stiff and clumpy. It wasn’t a mascara we’d want to use again.

Brush Rocket Smudge Resistance A+
Curl A Finish C
Application B Removal C
Overall Score B

5. Flowfushi Mote Mascara IMPACT 1

Flowfushi Mote Mascara IMPACT 1Flowfushi Mote Mascara IMPACT 1

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Price: $25.00

Adds Volume to Your Lashes without Weighing Them Down! We Just Wish It Would Stop Flaking off…

It was easy to use and looked good. Flowfushi is known for its lightweight formulas, which makes it easy to get smooth, even coats. We liked that it gave us thick lashes, like those on a porcelain doll.

The only thing was after we sprayed it with water, bits started flaking off when we rubbed it. You’d have to touch up and clean up throughout the day to make sure your bottom lid stays clear of flakes. The Mote Mascara is popular, but we have to say it’s not that amazing as a waterproof mascara.

Brush Rocket Smudge Resistance C
Curl A Finish A
Application B Removal A
Overall Score B

4. EYEMANIA Waterproof Strong Volume+

EYEMANIA Waterproof Strong Volume+EYEMANIA Waterproof Strong Volume+

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Price: $17.33

Once This Sticks Your Lashes Together, It’s Hard to Separate Them out! Mascara with a Steep Learning Curve

This mascara was really sticky and bundled our lashes together. It’s not like it was impossible to use, but it did take time to get used to.

We liked that it made our lashes shiny, but when we looked at the finish up close, we noticed how rough it was. If you aren’t amazing at applying mascara, the Strong Volume+ is most likely not for you.

Brush Arch Smudge Resistance A
Curl A Finish B
Application B Removal A
Overall Score A

3. FASIO Powerful Curl Mascara EX Volume

FASIO Powerful Curl Mascara EX VolumeFASIO Powerful Curl Mascara EX Volume

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Price: $12.53

If You’re Looking for Impact, This will Give You Impact! Creates Thick, Bold Lashes with Body

This made our lashes really thick, so even if you naturally have sparse lashes, we think you’ll be pleased with the finish. Since there was a comb on the applicator, even when the mascara clumped, all we had to do is brush it out and we were good to go. It was very beginner-friendly.

The only thing was it really clung to our lashes, so it took some time to remove. But if you prize finish above all else, then this mascara won’t let you down.

Brush Straight Comb & Brush Smudge Resistance A
Curl A Finish A+
Application A Removal C
Overall Score A

2. D-UP Volume Extension Mascara

D-UP Volume Extension MascaraD-UP Volume Extension Mascara

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Price: $14.77

Not only Volumizes, but Lengthens and Spreads out Your Lashes as Well! A Waterproof Mascara that Does it All

This mascara lengthened as it volumized, killing two birds with one stone. In addition, it spread out our lashes so they didn’t look too heavy or ungainly.

It was easy to get a nice finish, so we were disappointed when the fibers started coming out with a bit of rubbing. We were glad that it at least didn’t smudge, so no panda eyes for us, but fibers peeping out still kind of bothered us.

Brush Arch Smudge Resistance C
Curl A Finish A+
Application A+ Removal A
Overall Score A

1. MAQuillAGE Full Vision Mascara Volume Impact

MAQuillAGE Full Vision Mascara Volume ImpactMAQuillAGE Full Vision Mascara Volume Impact

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Price: $22.88

We Were Impressed by the How the Comb was Curved to Fit the Shape of Our Lashes! Doesn’t Budge after Application

There was a comb on either side of the wand, one to use on the roots of your lashes and the other on the tips. It was so easy to apply, we started enjoying ourselves. The only thing is it might take some getting used to if you usually apply with a brush.

Its staying power was phenomenal–both its ability to maintain a curl and resist water were on point. On the other hand, we had to use eye makeup remover and gently work out the mascara to get rid of residue. If you’re not ready to take the time to properly cleanse at night, then consider using this one only on days you really need something long-lasting.

Brush Arched Comb & Brush Smudge Resistance A+
Curl A+ Finish A
Application A Removal D
Overall Score A

Summary

We rounded up experts and members of our editing department, purchased the 18 most popular Japanese waterproof mascaras, and tested them all.

When we first wrote this article, it was still the dead of winter, but summer always comes before you know it (and so does allergy season). And with it comes spring showers, sweat, and watery eyes. But these don’t have to preclude beautiful lashes. Next time you’re out looking for a waterproof mascara, keep the what we talked about today in the back of your mind.

Original by Rio Sasaki; Translation by Jasmine Li

  • Top Japanese and Korean Tube Mascaras to Buy Online 2019 - Tried and True!
    All too often, we have to make a choice. Do we look good, or do we leave our skin and lashes well enough alone? Mascara opens up and brings out the eyes and irises, but it also likes to claim a few lashes as sacrifice when you take it off at night. However, tubing or tube mascara is designed to slip right off of your lashes with a bit of hot water. In Japan, most of our top-selling mascaras are tubing. So you have a confusing array of choices–and you need to know not only which mascara comes off easily but also which looks best when it goes on. That’s why we ordered the 26 most popular tubing mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Ease of Removal Curl Staying Power Finish Ease of Use Smudge Resistance This is how we tested and found the most exceptional Japanese tube mascaras. Sorry, but What’s Tube Mascara Again? Tube or tubing mascara is mascara that comes off with hot water. In Japan, they’re commonly designa

  • Top 51 Best Japanese Mascara to Buy Online 2019 - Tried and True!
    If you’re anything like us, when you pass someone with thick eyelashes in the street, you give them a glance of envy. And this happens a lot–we’re in Japan, land of cosmetics. Fake eyelashes, of course, are wildly popular here, but a good mascara is just as invaluable (and less likely to claim a few real eyelashes as sacrifice). Especially here in Japan, there are many types and brands: drugstore and high-end, tubing and waterproof. And the more choices you have, the harder it is to choose. That’s why, this time around, we ordered the 38 most popular mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Curl Staying Power Finish Ease of Use Smudge Resistance Ease of Removal This is how we tested and found the most exceptional Japanese and Korean mascaras. How to Choose Japanese and Korean Mascara – Buying Guide We’ll get into how we tested and compared all the mascaras, but before that, we want to introduce three things yo

  • Top 30 Best Japanese Waterproof Eyeliners to Buy Online 2019
    We had flurries of snow in Tokyo this week, but it doesn’t change the fact that spring and summer aren’t too far off. That means warmer weather, singing birds, blooming flowers, allergies, streaming eyes, and sweat. When the seasons change, your eyeliner needs to as well. (This holds doubly true in Japan, where pollen runs rampant in April and humidity is unbelievable in August.) In order to make sure we look good 24/7, 365 days a year, cosmetics companies have come out with tons of waterproof eyeliners. So much that it’s near impossible to decide between them. That’s why we ordered the 30 most popular waterproof eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Smudge Resistance Removal Finish Application This is how we tested and found the most exceptional Japanese waterproof eyeliners. How to Choose Japanese Waterproof Eyeliner – Buying Guide We’ll get into how we tested and compared all the eyeliners, but before tha

  • Top Best 45 Japanese Eyeliners to Buy Online 2019 - Tried and True!
    If you want bigger eyes, get eyeliner. If you want sensual eyes, intense eyes, eyes of any kind, get eyeliner. Eyeliner’s a big part of any look. And we’d venture so far as to say it’s extra important here in Japan where–we admit it–our eyes tend to run a bit… small. That’s why our cosmetics companies–including Heroine Make, shu uemura, and (even) Daiso–are churning out products. Of course, with a great number of products comes a great amount of choice, and with a great amount of choice comes confusion (not an Uncle Ben quote). That’s why we ordered the 45 most popular eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following: Finish Application Smudge Resistance Ease of Removal This is how we tested and found the most exceptional Japanese eyeliners. How to Choose Japanese Eyeliner – Buying Guide We’ll get into how we tested and compared all the eyeliners, but before that, we want to introduce four things you should look o

  • Top 18 Best Double Eyelid Tapes to Buy Online 2018
    We’re in the age of J-Beauty. It’s almost ludicrous looking at the waves of actresses and models with their tiny faces and huge doll-like eyes. But you’ve figured out one of their beauty secrets, the reason behind those ingenuous eyes: double eyelid tape. Double eyelid tape made its way to the West pretty recently, so it makes sense that you’d be confused about what makes one product different from another. (There’s double- and single-sided tape, but what else…?) In order to help you out, we ordered the 18 most popular packs of double eyelid tape from Japan’s e-commerce giants and tested for the following: Finish (whether you actually get double eyelids / how convincing it looks) If You Can Apply Makeup over It Ease of Use Water Resistance Ease of Removal This is how we tested and found the most exceptional double eyelid tape. How to Choose Double Eyelid Tape – Buying Guide We’ll get into how we tested and compared all the packages of tape, but before that, we want to introduce fi

  • Top 10 Best Temporary Hair Dyes for Dark Hair to Buy Online 2019
    You’ve been itching to try out a new hair color for a while now, though you don’t know if you’re ready to commit to it. Luckily, there are temporary hair dyes that fade within a few washes. There’s only one problem: You’re a brunette. And everyone knows that temporary hair dye doesn’t work on dark hair. Blondes really do have more fun. Or do they? While temporary hair dyes don’t show up as vividly for brunettes as they do for blondes, that doesn’t mean that you won’t be able to find yourself a rocking new (subdued) color. You just need to know where to look, and this guide will lead you in the right direction. If you’re still a little lost at the end, we’ve got a list of our 10 favorites for you to start your search. How to Choose Hair Dye for Dark Hair – Buying Guide While experience may be the best teacher, there’s a few things you can check before purchase, which will you an idea of how the hair dye’s going to work. Let’s talk about them. The Easiest Thing to Do is to Find Dyes Form

  • Top 10 Best Japanese Powder Foundations to Buy Online 2019 - Tried and True!
    It can be hard to get powder foundation to sit well on the skin. But you can’t deny that it’s oil-controlling, no-mess, and easy to apply. And even in Japan, the land of seemingly flawless skin, powder foundation is popular and in abundance; it’s got its high-end and drugstore brands, rip-offs and dupes. So it makes sense to wonder which powder foundations actually work on this side of the Pacific. That’s why we ordered the 10 most popular Japanese powder foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited two experts and had them compare the following: Finish Ease of Application Coverage This is how we tested and found the most exceptional Japanese powder foundations. Introducing the Experts Who Lent Us Their Knowledge This time around, we borrowed the expertise of hair and makeup artist Rika Fujiwara and Instagrammer Chie Kato. Invalid Short Code. There is not profile. Please write expert_id = hikaku9 comment.
    Sorry, but What’s Powder Foundation Again? It’s just wh

  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun. Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following: Finish Ease of Application Longevity This is how we tested and found the most exceptional Japanese and Korean cushion foundations. Introducing the Experts Who Lent Us Their Knowledge This time around,  we borrowed the expertise of hair and makeup artists Rika Fujiwara and Mutsuki, as well as the for

  • Top 12 Best Japanese Foundations to Buy Online 2018
    It’s one of the seven wonders of the world. It’s a trending question on Quora. Why do Japanese women have such beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface level stuff: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid–high-end and drugstore–is prized because it’s both versatile and hydrating. So in order to tap into those beauty secrets, we ordered the 12 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following: Finish Ease of Application Coverage This is how we tested and found the most exceptional Japanese liquid foundations. Introducing the Experts Who Lent Us Their Knowledge This time around, we borrowed the expertise of hair and makeup artists Rika Fujiwara and Mutsuki, as well as the former fashion retailer and Instagrammer Chie Kato. [expertprof

  • Top 14 Best Japanese CC Creams to Buy Online 2019 - Tried and True!
    Foundation is so yesterday. Nowadays, in Asian beauty, all you hear about is alphabet cream: AA, BB, CC, DD, so on and so forth. CC cream is more a skincare product than a cosmetic; it usually functions as a color corrector and primer, though its properties can differ by brand. Depending on who’s making it, CC cream can be all sorts of shades and do all sorts of things. So which products are actually loved in Japan and which are dupes? To answer that question, we ordered the 14 most popular Japanese CC creams from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following: Finish Ease of Application This is how we tested and found the most exceptional Japanese CC creams. Introducing the Experts Who Lent Us Their Knowledge This time around,  we borrowed the expertise of hair and makeup artists Rika Fujiwara and Mutsuki, as well as the former fashion retailer and Instagrammer Chie Kato. [expertprofi