Top 18 Best Japanese Waterproof Mascaras to Buy Online 2019 - Tried and True!

Summers here in Japan get humid and sticky. And yet Japanese men and women alike feel a need to look impeccable even when they’re floating in the middle of the ocean on a huge inner tube. In order to answer that need, cosmetics companies here have come out with scores of waterproof mascaras meant to withstand the steamiest hot springs and the biggest waves.

If you’re new to the Japanese cosmetics market, it can be hard to tell which brands–Canmake, Heroine Make, Majolica Majorca–are amazing and which are a passing fad. That’s why, this time around, we ordered the 18 most popular waterproof mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

1. Smudge Resistance
2. Curl Staying Power
3. Finish
4. Ease of Use
5. Ease of Removal

This is how we tested and found the most exceptional Japanese waterproof mascaras.
  • Last updated: 10-24-2019
  • 390 views
Table of Contents

How to Choose Japanese Waterproof Mascara – Buying Guide

We’ll get into how we tested and compared all the mascaras, but before that, we want to introduce three things you should look out for when picking out Japanese waterproof mascara.

① Get Mascara that’s Going to Give You the Finish You Want

① Get Mascara that’s Going to Give You the Finish You Want
There are two main types of mascara: volumizing※1 and lengthening※2.
No two people have the same eyelashes, nor do their lashes share a length or curve. They also have different ideas on what an “ideal” set of lashes would look like. Look for mascara that’s meant to give you your ideal look–and can maintain that look for an entire day. You want it to address your specific concerns, whether it be about the shortness or sparsity of your lashes.
Most packaging will list the effects their mascara is meant to have, so make sure you read before purchasing. If you’re shopping in person and there’s samples or a makeup counter, try out the item first. It’s the most surefire way of finding a product you’re going to like.
※1 ボリュームアップ: volumizing
※2 ロングタイプ: lengthening (lit. long type)

② Get a Brush that’s Going to be Easy to Use

② Get a Brush that’s Going to be Easy to Use
Mascara brushes come in all different shapes and sizes, including fat and thin, straight and curved, bristles and teeth, and so on.
If you’re looking for volume, then it’s typically easier to use a thicker straight brush; if you’re looking for length, then try a finer arched brush. With a comb, you can separate and spread out your lashes, which will give you a more delicate and natural finish.
The shape of the brush determines how much and where mascara applies; this, in turn, determines finish. If you were to use an unwieldy brush and accidentally get waterproof mascara onto your skin, it’d take a long time to clean up–far longer than if you had used a tubing mascara.
That’s why the shape of the brush becomes all the more important when choosing waterproof mascara. We talk more about different types of mascaras and brushes in the article linked below, so feel free to check it out if you want to learn more.

③ Get a Formula that Going to be Easy to Remove

③ Get a Formula that Going to be Easy to Remove
Because waterproof mascara is resistant to both sweat and oil, it takes time to clean it off your lashes; there are even some products that require fancy eye makeup remover. Rubbing too roughly at your eyes can lead to hyperpigmentation, so look for mascara that comes off easily.
The best kinds of mascara are the ones that come off with hot water. You don’t need to scrub at it; just soak your lashes in hot water, and the mascara should slide off.
If you can’t get mascara that comes off with hot water, then see if whatever company made your mascara also produces eye makeup remover. These removers were most likely formulated with those mascaras in mind, so they’ll be more effective at cleaning up your lids.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 18 most popular Japanese waterproof mascaras that we ordered and the process by which we tested them.
{The Products We Tested: Lengthening Mascara}
1. Cezanne Airy Curl Mascara (セザンヌ エアリーカールマスカラ)
2. D-UP Perfect Extension Mascara (D-UP パーフェクトエクステンションマスカラ)
3. Flowfushi Mote Mascara Natural 1 (フローフシ モテマスカラ NATURAL1)
4. Heroine Make SP Long & Curl Mascara Advanced Film (ヒロインメイクSP ロング&カールマスカラ アドバンストフィルム)
5. Majolica Majorca Lash Expander Long Long Long (マジョリカ マジョルカ ラッシュエキスパンダー ロングロングロング )
6. Heroine Make SP Long & Curl Mascara Super Waterproof (ヒロインメイクSP ロング&カールマスカラ スーパーウォータープルーフ)
7. FASIO Powerful Curl Mascara EX (ファシオ パワフルカール マスカラ EX)
8. Leanani Premium Long & Separate Mascara (レアナニ プレミアム ロング&セパレートマスカラ)
9. Canmake Gokunobi Mascara (キャンメイク ゴクノビマスカラ)
{The Products We Tested: Volumizing Mascara}
1. D-UP Volume Extension Mascara (D-UP ボリュームエクステンション マスカラ)
2. MAQuillAGE Full Vision Mascara Volume Impact (マキアージュ フルビジョン マスカラ ボリュームインパクト)
3. FASIO Powerful Curl Mascara EX (Volume) (ファシオ パワフルカール マスカラ EX (ボリューム))
4. EYEMANIA Mineral Mascara Volume+ (アイマニア ミネラル マスカラ ボリュームプラス)
5. Flowfushi Mote Mascara IMPACT 1 (フローフシ モテマスカラ IMPACT1)
6. SANA PowerStyle Mascara Super Waterproof Curl & Separate (パワースタイル マスカラスーパーウォータプルーフ カール&セパレート)
7. Heroine Make SP Volume & Curl Mascara Super Waterproof (ヒロインメイクSP ボリューム&カールマスカラスーパーウォータープルーフ)
8. Canmake Gokubuto Mascara (キャンメイク ゴクブトマスカラ)
9. RE:DUA by A-first Volume Mascara (リデュア バイエーファースト ボリュームマスカラ)
We then tested for each of the following things:
Test ①: Smudge Resistance
Test ②: Curl Staying Power
Test ③: Finish
Test ④: Ease of Use
Test ⑤: Ease of Removal

Test ①: Smudge Resistance

Test ①: Smudge Resistance
First, we checked whether each mascara could resist smudging.
We applied the waterproof mascaras onto fake eyelashes, and sprayed each with a mixture meant to simulate water and sebum. We then passed the lashes over five times each with a cotton pad and looked at how much smeared. We then rated each on a five-step scale from D to A+.

The Big Takeaway: Liquid Mascaras that Were Dense and Solid Tended to Have the Most Staying Power

The Big Takeaway: Liquid Mascaras that Were Dense and Solid Tended to Have the Most Staying Power
These were all waterproof mascaras, so none of them smudged that badly. However, even among the batch we had, mascaras that were more viscous–almost glutinous–tended to last longer. They clung on the false lashes, making them resistant even to friction.
On the other hand, the mascaras that smudged the most had more watery textures. They had less adhesive power–and if they happened to have fiber mixed into them, then the fiber strands also fell out in droves. These probably wouldn’t last at the beach or pool or at a hot summer stadium.

Test ②: Curl Staying Power

Test ②: Curl Staying Power
Next, we looked at how long the mascaras could maintain a curl.
We affixed all of our coated lashes to a wall and left them there for eight hours. We kept track of how much the lashes drooped both right after application and after eight hours had passed. We then graded all the mascara on a scale from D to A+.
※ In order to get as close as real life as possible, we also sprayed on some artificial sebum after four hours.

The Big Takeaway: The Top Performers Had Light-Weight Formulas and Spread out Our Lashes

The Big Takeaway: The Top Performers Had Light-Weight Formulas and Spread out Our Lashes
The waterproof mascaras that did the best on this test usually had the following things in common: they felt light and separated our lashes from one another. The products that got an A+ also went on in smooth, uniform coats.
In addition, waterproof volumizing mascaras tended to maintain curl better than lengthening mascaras. Out of the nine products we tested, a whopping seven scored an A or higher on this test.

Test ③: Finish

Test ③: Finish
Next, we simply looked at the finish of each mascara.
We applied the waterproof mascara onto the false lashes and checked if it’d give us a nice clean finish with no clumps. If the mascara was supposed to be lengthening, we made sure the lashes were actually longer; if it was supposed to be volumizing, we made sure they were thicker. We then graded each mascara on a scale from D to A+.

The Big Takeaway: This Time around, We Liked Lengthening Mascaras that Utilized Fiber and Volumizing Mascaras that Spread Easily

The Big Takeaway: This Time around, We Liked Lengthening Mascaras that Utilized Fiber and Volumizing Mascaras that Spread Easily
The lengthening mascaras that did well on this test had fiber mixed into them. These fiber strands were so thin they were nearly imperceptible to the naked eye, but they adhered to lashes and elongated them. That being said, look for mascara that utilizes fine fiber, as these will be easier to apply.
On the other hand, volumizing mascaras that did well had soft, spreadable formulas. After all, it’s common to apply multiple coats of volumizing mascara. The softer the mascara, the less likely it is to clump up and the more even your coats are going to be. Texture is paramount if you’re looking for lashes that are soft and thick, rather than heavy and bulky.

Test ④: Ease of Use

Test ④: Ease of Use
Next, we tested how easy each mascara was to apply. We looked at whether each coat went on smoothly, without any bumps or dips, and whether the brush held just the right amount of product. We then graded each mascara on a scale from D to A+.

The Big Takeaway: Brushes that are Covered in Densely Packed Bristles are the Easiest to Use, as They Reach Every Last One of Your Lashes

The Big Takeaway: Brushes that are Covered in Densely Packed Bristles are the Easiest to Use, as They Reach Every Last One of Your Lashes
It didn’t matter whether the mascara was lengthening or volumizing; if it came with a brush completely covered in densely packed bristles, it was easier to apply. These brushes can reach into fine areas, such as the corners of your eyes, and apply product without missing a spot.
Furthermore, the densely packed bristles made sure that every single last lash was coated in mascara. And everything only becomes easier if the brush is flexible as well.

Test ⑤: Ease of Removal

Test ⑤: Ease of Removal
Finally, we checked whether each mascara would come off easily.
If the product was meant to be removed with hot water, we simply dunked the coated lashes in 104℉ water. Everything else, we used cleansing oil. We looked for residue on the lashes and graded each mascara on a scale from D to A+.

The Big Takeaway: As Expected, Nothing Performed Better than Mascaras that Came off with Hot Water

The Big Takeaway: As Expected, Nothing Performed Better than Mascaras that Came off with Hot Water
You might have expected this, but mascaras that came off with hot water were the easiest to remove.
You have to scrub at many waterproof mascaras to get them to come off, which also means that you’re taking a few lashes as collateral. But if the mascara comes off with hot water, all you have to do is soak them for a bit and the product comes sliding right off. In fact, it slid off so quickly, some of our editors started loudly vocalizing their surprise…

The Final Verdict: Top 9 Best Japanese Waterproof Lengthening Mascaras to Buy Online

Now to introduce the nine best Japanese waterproof lengthening mascaras available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
BrushArch
Smudge ResistanceA
CurlC
FinishC
ApplicationC
RemovalC
Overall ScoreC
8. Leanani Premium Long & Separate Mascara 1

8. Leanani Premium Long & Separate Mascara

$19.99

BrushStraight
Smudge ResistanceA
CurlB
FinishC
ApplicationC
RemovalC
Overall ScoreC
BrushStraight
Smudge ResistanceA+
CurlC
FinishB
ApplicationA+
RemovalC
Overall ScoreB
6. Heroine Make SP Long & Curl Mascara Super Waterproof 1

6. Heroine Make SP Long & Curl Mascara Super Waterproof

$13.03

BrushArch
Smudge ResistanceA+
CurlA
FinishC
ApplicationB
RemovalD
Overall ScoreA
5. Majolica Majorca Lash Expander Long Long Long 1

5. Majolica Majorca Lash Expander Long Long Long

$14.95

BrushComb
Smudge ResistanceA
CurlA
FinishA
ApplicationA
RemovalC
Overall ScoreA
4. Heroine Make SP Long & Curl Mascara Advanced Film 1

4. Heroine Make SP Long & Curl Mascara Advanced Film

$15.29

BrushArch
Smudge ResistanceA+
CurlB
FinishB
ApplicationA
RemovalA
Overall ScoreA
BrushArch
Smudge ResistanceA
CurlA
FinishB
ApplicationA
RemovalA+
Overall ScoreA
BrushStraight
Smudge ResistanceA
CurlA
FinishA+
ApplicationA+
RemovalB
Overall ScoreA+
BrushArch
Smudge ResistanceA+
CurlA
FinishA+
ApplicationA+
RemovalB
Overall ScoreA+

The Final Verdict: Top 9 Best Japanese Waterproof Volumizing Mascaras to Buy Online

Next, let’s talk about waterproof mascaras that also crank up the volume!
9. RE:DUA by A-first Volume Mascara 1

9. RE:DUA by A-first Volume Mascara

$15.11

BrushArch
Smudge ResistanceD
CurlD
FinishB
ApplicationA
RemovalA
Overall ScoreD
BrushGourd
Smudge ResistanceA+
CurlA+
FinishD
ApplicationC
RemovalC
Overall ScoreC
7. SANA PowerStyle Mascara Super Waterproof Curl & Separate 1

7. SANA PowerStyle Mascara Super Waterproof Curl & Separate

$17.96

BrushStraight
Smudge ResistanceB
CurlB
FinishA
ApplicationA
RemovalC
Overall ScoreB
6. Heroine Make SP Volume & Curl Mascara Super Waterproof 1

6. Heroine Make SP Volume & Curl Mascara Super Waterproof

$9.85

BrushRocket
Smudge ResistanceA+
CurlA
FinishC
ApplicationB
RemovalC
Overall ScoreB
BrushRocket
Smudge ResistanceC
CurlA
FinishA
ApplicationB
RemovalA
Overall ScoreB
BrushArch
Smudge ResistanceA
CurlA
FinishB
ApplicationB
RemovalA
Overall ScoreA
3. FASIO Powerful Curl Mascara EX Volume 1

3. FASIO Powerful Curl Mascara EX Volume

$12.53

BrushStraight Comb & Brush
Smudge ResistanceA
CurlA
FinishA+
ApplicationA
RemovalC
Overall ScoreA
BrushArch
Smudge ResistanceC
CurlA
FinishA+
ApplicationA+
RemovalA
Overall ScoreA
1. MAQuillAGE Full Vision Mascara Volume Impact 1

1. MAQuillAGE Full Vision Mascara Volume Impact

$22.88

BrushArched Comb & Brush
Smudge ResistanceA+
CurlA+
FinishA
ApplicationA
RemovalD
Overall ScoreA

Summary

We rounded up experts and members of our editing department, purchased the 18 most popular Japanese waterproof mascaras, and tested them all.
When we first wrote this article, it was still the dead of winter, but summer always comes before you know it (and so does allergy season). And with it comes spring showers, sweat, and watery eyes. But these don’t have to preclude beautiful lashes. Next time you’re out looking for a waterproof mascara, keep the what we talked about today in the back of your mind.
Original by Rio Sasaki; Translation by Jasmine Li

Related Articles

  • Top 10 Best Natural Shampoos to Buy Online 2019
    Top 10 Best Natural Shampoos to Buy Online 2019
    As consumers become more aware of what conventional shampoos contain, a growing number are shifting from chemical-filled products to plant-based alternatives. And so countless natural hair care products fill up store shelves. They promise great things, but can they really live up to what they claim?Don’t be mislead by catchy taglines or branding. To help you find that truly natural shampoo, we’ve compiled a list of popular product lines.
    Cosmetics and skincare
    65 views
  • Top 12 Best Japanese Liquid Foundations to Buy Online 2019 - Tried and True!
    Top 12 Best Japanese Liquid Foundations to Buy Online 2019 - Tried and True!
    It’s one of the seven wonders of the world. It’s a trending question on Quora. Why do Japanese women have such beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface level stuff: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid–high-end and drugstore–is prized because it’s both versatile and hydrating.So in order to tap into those beauty secrets, we ordered the 12 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. CoverageThis is how we tested and found the most exceptional Japanese liquid foundations.
    Cosmetics and skincare
    1,014 views
  • Top 14 Best Japanese CC Creams to Buy Online 2019 - Tried and True!
    Top 14 Best Japanese CC Creams to Buy Online 2019 - Tried and True!
    Foundation is so yesterday. Nowadays, in Asian beauty, all you hear about is alphabet cream: AA, BB, CC, DD, so on and so forth. CC cream is more a skincare product than a cosmetic; it usually functions as a color corrector and primer, though its properties can differ by brand. Depending on who’s making it, CC cream can be all sorts of shades and do all sorts of things.So which products are actually loved in Japan and which are dupes? To answer that question, we ordered the 14 most popular Japanese CC creams from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of ApplicationThis is how we tested and found the most exceptional Japanese CC creams.
    Cosmetics and skincare
    460 views
  • Top 38 Best Japanese and Korean Mascaras to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese and Korean Mascaras to Buy Online 2019 - Tried and True!
    If you’re anything like us, when you pass someone with thick eyelashes in the street, you give them a glance of envy. And this happens a lot–we’re in Japan, land of cosmetics. Fake eyelashes, of course, are wildly popular here, but a good mascara is just as invaluable (and less likely to claim a few real eyelashes as sacrifice).Especially here in Japan, there are many types and brands: drugstore and high-end, tubing and waterproof. And the more choices you have, the harder it is to choose. That’s why, this time around, we ordered the 38 most popular mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Curl Staying Power2. Finish3. Ease of Use4. Smudge Resistance5. Ease of RemovalThis is how we tested and found the most exceptional Japanese and Korean mascaras.
    Cosmetics and skincare
    323 views
  • Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2019 - Tried and True!
    Top 10 Best Boxes of Japanese Hair Bleach to Buy Online 2019 - Tried and True!
    We can think of two reasons you’re looking for Japanese hair products. Number one, you’re hopelessly enamored with all things J-beauty (we don’t blame you). Or number two, you have Asian hair. And the thing about thick, black Asian hair is if you want to dye it anything other than fifty shades of brown, you’ve got to bleach it. And when it comes to Asian hair, you can’t beat Asian products.But there’s a lot out there, and you have questions. (Will it work? Will it damage my hair?) So this time around, we ordered the 10 most popular boxes of hair bleach from Japan’s e-commerce giants (Amazon, Rakuten, and @cosme) and compared the following:1. Power (How Much Color It Removed)2. Gentleness (How Little It Damaged Hair)This is how we tested and found the most exceptional Japanese hair bleach. At the very end of the article, we’ve also got a few smaller products lined up for those seeking only to bleach sections of their hair (to cover up roots and so on).
    Cosmetics and skincare
    242 views
  • Maybelline Lashionista Review - mybest
    Maybelline Lashionista Review - mybest
    Our editors purchased Maybelline’s Lashionista and put it to the test. We wanted to see if it would add volume, length, and curl without clumping, if it was easy to remove, and if it was smudge-proof.We also checked how easy it was to apply. While a professional makeup artist might be able to get an amazing look out of a difficult product, we like things that are quick and simple. This is what we learned during testing.
    Cosmetics and skincare
    51 views
  • Heroine Make Advanced Film Mascara Review
    Heroine Make Advanced Film Mascara Review
    It’s almost like a formula: Japanese + eyelashes = Heroine Make. If you know anything about Japanese cosmetics, you’re no doubt familiar with the brand and their peacock-lashed characters, a mashup between Disney princesses and shojo manga heroines from the 90s.So this time around, our editing department purchased Heroine Make’s popular Long & Curl Mascara – Advanced Film. We checked for smudge-resistance, finish, and removability. We also made sure it was easy to apply. This is what we learned during testing.
    Cosmetics and skincare
    60 views
  • Top 15 Best Japanese Cleansing Balms to Buy Online 2019 - Tried and True!
    Top 15 Best Japanese Cleansing Balms to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing balms. We then chose the 15 most popular products and tested them.We focused on three things: its cleansing power, its moisturizing ability, and its ingredients. We then compiled everything we learned into a buying guide about and list of the best Japanese cleansing balms available online.
    Cosmetics and skincare
    78 views
  • Top 14 Best Japanese Foundation Primers for Dry Skin to Buy Online 2019 - Tried and True!
    Top 14 Best Japanese Foundation Primers for Dry Skin to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the foundation primers for dry skin. We then chose the 14 most popular products and tested them.We focused on four things for each product: its moisturizing ability, its finish, its durability, and how easy it was to apply.  We then compiled everything we learned into a buying guide about and list of the best Japanese foundation primers for dry skin available online.
    Cosmetics and skincare
    39 views
  • Top 89 Best Japanese Hair Growth Products for Men to Buy Online 2019-Tried and True!
    Top 89 Best Japanese Hair Growth Products for Men to Buy Online 2019-Tried and True!
    In movies or in person, you may have noticed that a lot of Japanese men have nice, full heads of hair. How do they do it? Surely many of them use hair-restoration products. But, there are so many on the market; how can you choose the one for you? mybest is here to help! We tested 89 different hair-restoration products from Japan- the top-sellers on sites like Amazon, Rakuten, and @cosme, and ranked them to help you find the right one for you.With the help of our expert, we tested for the following points:IngredientsEase of Use
    Cosmetics and skincare
    22 views
  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    3,512 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    2,214 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    1,694 views
  • Top 10 Best Eco-Friendly Razors to Buy Online 2019
    Top 10 Best Eco-Friendly Razors to Buy Online 2019
    It’s easy to see excessive plastic use when we go food shopping, but one area we might not pay as much attention to is in our shaving habits. Think about it: whether you use disposable razors where you throw away the whole thing or cartridge razors where the disposable blades are encased in plastic, if you shave a few times a week, all that waste can really add up.Luckily, all-metal, reusable razors are making a comeback, making it easy for you to get an eco-friendly shave. But it can be hard to figure out where to begin when you’re starting from scratch. In this guide, we’ll go over the major points to look for when buying an eco-friendly razor. At the end we’ve also got a list of our 10 favorites to get you started on your search.
    Cosmetics and skincare
    1,248 views
  • Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Top 7 Best Japanese and Korean Cushion Foundations to Buy Online 2019 - Tried and True!
    Cushion foundation is like the precocious child of liquid and powder foundation. It covers and moisturizes, and yet it’s fast and portable, well-suited to rushed makeup routines in the morning. It was born in Korea, but soon caught on all over the world–and Korea’s close neighbor, Japan, wasn’t going to miss out on the fun.Lancome and NARS have their own much beloved versions of cushion foundation, but it’s worth talking about brands that come from this part of the Pacific. So we ordered the 7 most popular Japanese and Korean cushions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. LongevityThis is how we tested and found the most exceptional Japanese and Korean cushion foundations.
    Cosmetics and skincare
    1,308 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    1,516 views
  • Heroine Make Advanced Film Mascara Review
    Heroine Make Advanced Film Mascara Review
    It’s almost like a formula: Japanese + eyelashes = Heroine Make. If you know anything about Japanese cosmetics, you’re no doubt familiar with the brand and their peacock-lashed characters, a mashup between Disney princesses and shojo manga heroines from the 90s.So this time around, our editing department purchased Heroine Make’s popular Long & Curl Mascara – Advanced Film. We checked for smudge-resistance, finish, and removability. We also made sure it was easy to apply. This is what we learned during testing.
    Cosmetics and skincare
    60 views
  • Popular Item Lists

    Search by Category