Top 38 Best Japanese and Korean Mascaras to Buy Online 2019 - Tried and True!

If you’re anything like us, when you pass someone with thick eyelashes in the street, you give them a glance of envy. And this happens a lot–we’re in Japan, land of cosmetics. Fake eyelashes, of course, are wildly popular here, but a good mascara is just as invaluable (and less likely to claim a few real eyelashes as sacrifice).

Especially here in Japan, there are many types and brands: drugstore and high-end, tubing and waterproof. And the more choices you have, the harder it is to choose. That’s why, this time around, we ordered the 38 most popular mascaras from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:

1. Curl Staying Power
2. Finish
3. Ease of Use
4. Smudge Resistance
5. Ease of Removal

This is how we tested and found the most exceptional Japanese and Korean mascaras.
  • Last updated: 10/24/2019
  • 267 views
Table of Contents

How to Choose Japanese and Korean Mascara – Buying Guide

We’ll get into how we tested and compared all the mascaras, but before that, we want to introduce three things you should look out for when picking out Japanese or Korean mascara.

① Make Sure the Mascara’s Formulated to Give You the Finish You Want

There’s two main types of mascara: lengthening※1 and volumizing※2. Depending on which you use, you’ll end up with a slightly different look, so get the one that’s going to give you the finish you need.
※1 ロングタイプ: lengthening (lit. long type)
※2 ボリュームアップ: volumizing

If You’re Going for Dainty, Long Eyelashes, Get Lengthening

If You’re Going for Dainty, Long Eyelashes, Get Lengthening
We mean, you can probably tell from the name, but lengthening mascaras make your eyelashes longer. They’re great if you want to elongate short lashes or if you’re looking for a natural look (but still want to bring out your eyes).
If you want to go extra long, see if you can mascara that’s got fibers in it–known here as the fiber + long type※3. But there’s a bit of a learning curve to fiber mascara, so if you’re a klutz with makeup, you might just decide it’s not worth the effort. We’ll talk about this in more detail later.
※3 ファイバータイプ+ロングタイプ: fiber type + long type

If You’re Looking for Impact and to Really Open up Your Eyes, Get Volumizing

If You’re Looking for Impact and to Really Open up Your Eyes, Get Volumizing
Volumizing macara makes it look like you have more and thicker eyelashes. It’s great if you don’t have many eyelashes or if the eyelashes you do have no body or spring to them.
It also really enhances your irises and pupils, so if you’re looking for a dramatic flair, you can’t go wrong with volumizing. The only thing is it clumps rather easily, so you may want to comb out your eyelashes as you’re laying it on.

② Match the Type of Mascara to Your Skin Type and Particular Situation

Mascaras can be lengthening and volumizing; they can also have tons of other effects and characteristics. Check out two of the most important below, and see if they correspond to any of your needs.

If You Want to Remove Your Makeup with Hot Water, Look for Tubing Mascara

If You Want to Remove Your Makeup with Hot Water, Look for Tubing Mascara
Tubing or tube mascara, known in Japan as “film type”※4 mascara, comes off with hot water. If the last thing you want to do at the end of a long day is wrestle with your makeup, go with tubing.
But even though tubing mascara is only supposed to come off with hot water, there’s plenty of products that start smearing as soon as they’re wetted with lukewarm water, way beneath 100℉. So if your eyes water constantly, especially during allergy season, you might find that your mascara came off without you even noticing–something to watch out for.
※4 フィルムタイプ: tubing mascara (lit. film type)

If You Want Your Makeup to Look on Point the Entire Day, Get Waterproof Mascara

If You Want Your Makeup to Look on Point the Entire Day, Get Waterproof Mascara
Waterproof mascara is also pretty self-explanatory; it’s resistant to water and doesn’t come off as easily as tubing mascara. If you need your makeup to stay on, especially at the beach or the pool, then waterproof is your best bet.
The only thing is waterproof mascara doesn’t mix well with oil. If you secrete a lot of sebum around your eyes, with certain brands, there’s a good chance you’ll wind up looking like a panda at the end of the day. However, recently, companies have been coming out with waterproof mascaras that are sebum-resistant, so look out for those.

③ Pay Attention to the Brush, as It Determines Finish and Ease of Application

You wouldn’t think it, but the shape of the brush has a huge effect on your final look.
We talk about the four most common brush shapes below; look out for which one seems easiest to use and will give you the finish you want.

Anyone Can Get More Voluminous Lashes with a Good Arch

Anyone Can Get More Voluminous Lashes with a Good Arch
Arches are the most common shape and the most beginner-friendly. They’re good for volumizing and curling your lashes.
It’s curved in a way that fits the human eye, such that you can effectively coat all your eyelashes with a single swipe. We especially love that it makes it easier to apply mascara to the very roots of your lashes.

Reach into Nooks and Crannies with a Rocket Brush

Reach into Nooks and Crannies with a Rocket Brush
Brushes shaped like rockets will volumize your lashes and help you get into those corners. That’s because the closer you get to the tip, the thinner the brush gets. When you use the center of the brush, you add some more volume to all your lashes; when you use the tip, you can apply mascara to more delicate areas, such as the corners of your eyes and your under lashes.

Separate out Each Single Eyelash with a Comb

Separate out Each Single Eyelash with a Comb
Because it brushes out each single eyelash as it applies mascara, comb-shaped brushes preclude clumps. They’re great for adding some curl or for producing long, delicate lashes.
They also spread out your lashes, which makes you look wide- and bright-eyed.

Take Complete Control with a Gourd-Shaped Brush

Take Complete Control with a Gourd-Shaped Brush
Because there’s a dip in the middle, a gourd-shaped brush will apply different amounts of mascara to different parts of your lashes. That makes it easier to fine tune volume and length.
Furthermore, if you use just the tip of the brush, it’s easy to apply mascara to small areas. If you take the time to master this brush, you can play around with all kinds of subtle looks.

Beginners, It May be Better to Stay Away from Fiber Mascara

Beginners, It May be Better to Stay Away from Fiber Mascara
Make sure you check whether there’s any fiber※5 mixed into the mascara. If you’re not good at applying mascara or simply not yet used to it, then you may find yourself slightly stumped by fiber mascara.
Fiber mascara’s great because it’s extra volumizing, adding on both length and thickness to your lashes. However, because there’s a lot of products out there that utilize fibers of different shapes and sizes, they clump fairly quickly. When applying, take your time and comb out your lashes between coats.
※5 繊維: fiber (also sometimes written in katakana, as ファイバー)

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 38 most popular Japanese and Korean mascaras that we ordered and the process by which we tested them.
{The Products We Tested: Lengthening Mascara}
1. Opera MyLash Advanced (オペラ マイラッシュアドバンスト)
2. Heroine Make SP Long & Curl Mascara Super Waterproof (ヒロインメイクSP ロング&カールマスカラ スーパーウォータープルーフ)
3. Heroine Make SP Long & Curl Mascara Advanced Film (ヒロインメイクSP ロング&カールマスカラ アドバンストフィルム)
4. Majolica Majorca Lash Expander Long Long Long (マジョリカ マジョルカ ラッシュエキスパンダー ロングロングロング)
5. dejavu Fiberwig Ultra Long F (デジャヴュ ファイバーウィッグウルトラロングF)
6. Scalp D Beautè Pure Free Mascara (スカルプDボーテ ピュアフリーマスカラ)
7. DDK 4D Mascara Long Extension Amazing Eyelash (DDK 4Dマスカラ ロング エクステンション アメイジング アイラッシュ)
8. Brow Lash EX Lash Sculpture (ブロウラッシュEX ラッシュスカルプチャー)
9. Mitsuyoshi Stage Mascara (三善 ステージマスカラ)
10. Cezanne Airy Curl Mascara (セザンヌ エアリーカールマスカラ)
11. Flowfushi Mote Mascara Natural 1 (フローフシ モテマスカラ NATURAL1)
12. FASIO Powerful Curl Mascara EX (Long) (ファシオ パワフルカールマスカラEX (ロング) )
13. Integrate Matsuiku Girls Lash (Sexy Long) (インテグレート マツイクガールズラッシュ【お色気ロング】)
14. Browlash NEO Lash Up Mascara Long (ブロウラッシュNEO ラッシュアップマスカラ ロング)
15. D-UP Perfect Extension Mascara (D-UP パーフェクトエクステンション マスカラ)
16. Canmake Gokunobi Mascara (キャンメイク ゴクノビマスカラ)
17. KATE Virtual Long Lash (ケイト バーチャルロングラッシュ)
18. Kanebo Natural Framing Mascara (カネボウ ナチュラルフレーミングマスカラ)
19. Leanani Premium Long & Separate Mascara (レアナニ プレミアム ロング&セパレートマスカラ)
20. DHC Super Long Mascara EX (DHC スーパーロングマスカラEX)
21. MUJI Long Curl Mascara Film Type (無印良品 ロングカールマスカラ フィルムタイプ)
22. EYEMANIA Innocent Long (アイマニア イノセントロング)
{The Products We Tested: Volumizing Mascara}
1. Heroine Make SP Volume & Curl Mascara Super Waterproof (ヒロインメイクSP ボリューム&カールマスカラ スーパーウォータープルーフ)
2. dejavu Lash Knockout Extra Volume (デジャヴュ ラッシュノックアウト エクストラボリューム)
3. Canmake Gokubuto Mascara (キャンメイク ゴクブトマスカラ)
4. Flowfushi Mote Mascara IMPACT 1 (フローフシ モテマスカラ IMPACT1)
5. FASIO Powerful Curl Mascara EX (Volume) (ファシオ パワフルカールマスカラEX (ボリューム) )
6. D-UP Volume Extension Mascara (D-UP ボリュームエクステンション マスカラ)
7. Integrate Matsuiku Girls Lash (Feminine Volume) (インテグレート マツイクガールズラッシュ【フェミニンボリューム】)
8. Heavy Rotation Extra Volume Mascara (ヘビーローテーション エクストラボリュームマスカラ)
9. Missha 4D Mascara (ミシャ 4Dマスカラ)
10. EYEMANIA Waterproof Strong Volume+ (アイマニア ウォータープルーフストロングボリューム プラス)
11. RE:DUA by A-first Volume Mascara (リデュア バイエーファースト ボリュームマスカラ)
12. MAQuillAGE Full Vision Mascara Volume Impact (マキアージュ フルビジョンマスカラ ボリュームインパクト)
13. SANA PowerStyle Mascara Super Waterproof Curl & Separate N1 (パワースタイル マスカラ スーパーウォータプルーフ カール&セパレート N1)
14. SANA Super Quick Mascara (サナ スーパークイックマスカラ)
15. DHC Volume Mascara EX (DHCボリュームマスカラ EX)
16. media Volume Mascara S (メディア ボリュームマスカラ S)
We then tested for each of the following things:
Test ①: Curl Staying Power
Test ②: Finish
Test ③: Ease of Use
Test ④: Smudge Resistance
Test ⑤: Ease of Removal

Test ①: Curl Staying Power

Test ①: Curl Staying Power
First, we looked to see how long the mascara kept your lashes curled.
We applied all the mascara to fake eyelashes and stuck them to a wall for eight hours. We looked at how much the lashes sagged, both right after application and after eight hours had passed. We then graded each product on a five-step scale from D to A+.
※In order to get as close as real life as possible, we also sprayed on some artificial sebum after four hours.

The Big Takeaway: Mascara that Separates out your Lashes and Mascara that was Voluminizing Stayed Curled the Longest

The Big Takeaway: Mascara that Separates out your Lashes and Mascara that was Voluminizing Stayed Curled the Longest
At the end of the day, most of the lashes that stayed curled were coated with “separating” mascara–that is, the kind that combs out each individual lash. It may be because, since the lashes were spread out, each individual lash had to carry less weight, which kept it perky for hours.
In addition, volumizing mascara also tended to preserve curl. As long as the lashes were coated in a mascara that spread easily, rather than one that was dense and viscous, they could keep that nice upward arch for an entire day.

Test ②: Finish

Test ②: Finish
Next, we went more surface-level and simply graded each mascara on how it made your lashes look.
We applied mascara onto each of our sets of fake eyelashes and tried to make sure we got a nice clean finish–no clumps. If it was a lengthening mascara, we checked to see if the lashes were actually longer; if it was volumizing, we checked to see if they were thicker. We then ranked each product on a scale from D to A+.

The Big Takeaway: Mascara that’s Been Fortified with Superfine Fiber Really Lengthens and Plumps up Your Lashes

The Big Takeaway: Mascara that’s Been Fortified with Superfine Fiber Really Lengthens and Plumps up Your Lashes
Mascaras that did well on this test usually had superfine fiber mixed into them. The fiber strands, which were so thin they were nearly imperceptible to the naked eye, adhered to lashes, adding on both length and volume.
Many mascaras that have fiber mixed in to them clump easily and are difficult to use. However, as long as the fiber strands are super thin, then you’ll get a nice finish. Just make sure you aren’t coating your lashes with too much fiber at once. If a huge glob of the stuff gets stuck on your brush, wipe off the excess with a tissue before applying.
On the other hand, liquid mascaras that were thick and viscous received low ratings. They kept getting caught on things, making it impossible to get a smooth coat.

Test ③: Ease of Use

Test ③: Ease of Use
Next, we looked at how easy each mascara was to apply.
We checked for things like whether we could get a smooth coat, no clumps or gaps, or whether it was easy to get just the right amount of product. We then rated each mascara on a scale from D to A+.

The Big Takeaway: Using Brushes with Densely Packed Bristles was a Piece of Cake! They Coat All Your Lashes, not Skipping over a Single One

The Big Takeaway: Using Brushes with Densely Packed Bristles was a Piece of Cake! They Coat All Your Lashes, not Skipping over a Single One
Brushes with densely packed bristles made everything easier, no matter whether we were using lengthening or volumizing mascara. They could reach the fine lashes at the corners of the eyes, meaning there were no awkward gaps.
Furthermore, if the brush was soft overall, lashes didn’t get caught on it. This made for a smoother application and beautiful, painless finish. On the other hand, if the brush was stiff and the bristles sparse, it made for a scraggly final look.

Test ④: Smudge Resistance

Test ④: Smudge Resistance
Next, we tested to see if the mascaras would smear or smudge.
We affixed the coated fake eyelashes onto sheets of paper and sprayed them with a mixture meant to simulate water and sebum. We then rubbed each five times with a wad of cotton and checked for smudging. We rated each mascara on a scale from D to A+.

The Big Takeaway: Waterproof Mascaras that were a Dense Liquid were Not Only Resistant to Water, but also to Rubbing

The Big Takeaway: Waterproof Mascaras that were a Dense Liquid were Not Only Resistant to Water, but also to Rubbing
As would be expected, waterproof mascaras were the most smudge-proof. By far. Non-waterproof mascaras couldn’t even compare.
In the waterproof mascara world, products that were thick but had some stretch to them were the least likely to smear. They were heavy, but that also allowed them to really adhere to the lashes and withstand friction.
In addition, if you use a mascara that’s quick-drying, you can blink without having to worry about it transferring onto your skin. It’s something else to keep in mind if you’re concerned about smudging.

Test ⑤: Ease of Removal

Test ⑤: Ease of Removal
And finally, we looked at how easy each mascara was to remove.
If it was tubing mascara, we’d dunk our coated fake lashes in 104℉ water. If it was any other type, we’d use cleansing oil. We then looked at how much residue we were left with and graded each product on a scale from D to A+.

The Big Takeaway: Mascara that Bundles up the Lashes Tended to Be More Difficult to Remove

The Big Takeaway: Mascara that Bundles up the Lashes Tended to Be More Difficult to Remove
If the mascara swept your eyelashes into little bundles, chances are that you’d have to rub at them to get them to come off, even if they were tubing. We tested the products on fake lashes, and thank goodness we did–when we rubbed at the lashes to try to remove the mascara, they started falling out in droves. Probably not good for the skin either.
It’s probably going to be a pain, but if you do choose to use mascara that gives you that bundled-up effect, get yourself a good eye makeup remover and remove gently.

The Final Verdict: Top 22 Best Japanese Lengthening Mascaras to Buy Online

Now to introduce the 22 best Japanese lengthening mascaras available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
22. DDK 4D Mascara Long Extension Amazing Eyelash 1

22. DDK 4D Mascara Long Extension Amazing Eyelash

$11.29

TypeTubing
BrushStraight
CurlD
FinishD
ApplicationC
Smudge ResistanceC
RemovalB
Overall ScoreD
TypeTubing
BrushStraight
CurlB
FinishC
ApplicationD
Smudge ResistanceB
RemovalD
Overall ScoreD
20. MUJI Mascara Film Type 1

20. MUJI Mascara Film Type

$9.03

TypeTubing
BrushArch
CurlD
FinishD
ApplicationC
Smudge ResistanceB
RemovalA+
Overall ScoreD
19. Integrate Matsuiku Girls Lash (Sexy Long) 1

19. Integrate Matsuiku Girls Lash (Sexy Long)

$11.82

TypeTubing
BrushArch
CurlD
FinishC
ApplicationB
Smudge ResistanceA
RemovalD
Overall ScoreC
18. KATE Virtual Long Lash 1

18. KATE Virtual Long Lash

$22.98

TypeTubing
BrushArch
CurlB
FinishC
ApplicationC
Smudge ResistanceB
RemovalC
Overall ScoreC
17. DHC Super Long Mascara EX 1

17. DHC Super Long Mascara EX

$18.05

TypeWaterproof
BrushArch
CurlD
FinishD
ApplicationB
Smudge ResistanceA
RemovalB
Overall ScoreC
TypeTubing
BrushArch
CurlC
FinishC
ApplicationC
Smudge ResistanceC
RemovalA
Overall ScoreC
15. Leanani Premium Long & Separate Mascara 1

15. Leanani Premium Long & Separate Mascara

$19.99

TypeTubing
BrushStraight
CurlB
FinishC
ApplicationC
Smudge ResistanceA
RemovalC
Overall ScoreC
TypeTubing
BrushArch
CurlC
FinishD
ApplicationB
Smudge ResistanceA
RemovalA+
Final ScoreC
TypeTubing
BrushComb
CurlA
FinishC
ApplicationB
Smudge ResistanceC
RemovalA
Overall ScoreB
TypeTubing
BrushArch
CurlC
FinishA
ApplicationC
Smudge ResistanceB
RemovalA
Overall ScoreB
TypeWaterproof
BrushStraight
CurlC
FinishB
ApplicationA+
Smudge ResistanceB
RemovalA+
Overall ScoreB
10. Heroine Make SP Long & Curl Mascara Super Waterproof 1

10. Heroine Make SP Long & Curl Mascara Super Waterproof

$13.03

TypeWaterproof
BrushArch
CurlA
FinishC
ApplicationB
Smudge ResistanceA+
RemovalD
Overall ScoreA
TypeTubing
BrushStraight
CurlB
FinishC
ApplicationB
Smudge ResistanceA+
RemovalA+
Final ScoreA
8. Majolica Majorca Lash Expander Long Long Long 1

8. Majolica Majorca Lash Expander Long Long Long

$14.95

TypeWaterproof
BrushComb
CurlA
FinishA
ApplicationA
Smudge ResistanceA
RemovalC
Overall ScoreA
TypeTubing
BrushArch
CurlA
FinishA
ApplicationB
Smudge ResistanceA
RemovalA
Overall ScoreA
6. Heroine Make SP Long & Curl Mascara Advanced Film 1

6. Heroine Make SP Long & Curl Mascara Advanced Film

$15.29

TypeTubing
BrushArch
CurlB
FinishB
ApplicationA
Smudge ResistanceA+
RemovalA
Overall ScoreA
TypeTubing
BrushArch
CurlB
FinishB
ApplicationA
Smudge ResistanceA
RemovalA+
Overall ScoreA
4. EYEMANIA Innocent Long 1

4. EYEMANIA Innocent Long

$14.57

TypeTubing
BrushArch
CurlA
FinishA+
ApplicationA+
Smudge ResistanceC
RemovalB
Overall ScoreA
TypeTubing
BrushStraight
CurlA
FinishA+
ApplicationA+
Smudge ResistanceB
RemovalC
Overall ScoreA
TypeTubing
BrushArch
CurlA+
FinishA+
ApplicationA
Smudge ResistanceA+
RemovalB
Overall ScoreA+
TypeTubing
BrushArch
CurlA+
FinishA+
ApplicationA
Smudge ResistanceA+
RemovalA
Overall ScoreA+

The Final Verdict: Top 16 Best Japanese Volumizing Mascaras to Buy Online

Next, let’s talk about mascara that volumizes!
TypeTubing
BrushStraight
CurlD
FinishB
ApplicationA
Smudge ResistanceD
RemovalC
Overall ScoreD
15. RE:DUA by A-first Volume Mascara 1

15. RE:DUA by A-first Volume Mascara

$15.11

TypeTubing
BrushArch
CurlD
FinishB
ApplicationB
Smudge ResistanceD
RemovalA
Overall ScoreD
TypeTubing
BrushArch
CurlC
FinishC
ApplicationC
Smudge ResistanceD
RemovalA+
Overall ScoreC
TypeTubing
BrushGourd
CurlA+
FinishD
ApplicationC
Smudge ResistanceA+
RemovalC
Overall ScoreC
TypeTubing
BrushArch
CurlC
FinishA
ApplicationB
Smudge ResistanceC
RemovalA
Overall ScoreB
TypeWaterproof
BrushArch
CurlC
FinishB
ApplicationB
Smudge ResistanceA
RemovalA+
Overall ScoreB
TypeTubing
BrushArch
CurlB
FinishB
ApplicationA
Smudge ResistanceC
RemovalA
Overall ScoreB
9. SANA PowerStyle Mascara Super Waterproof Curl & Separate N1 1

9. SANA PowerStyle Mascara Super Waterproof Curl & Separate N1

$17.96

TypeWaterproof
BrushStraight
CurlB
FinishA
ApplicationA
Smudge ResistanceB
RemovalC
Overall ScoreB
8. Heroine Make SP Volume & Curl Mascara Super Waterproof 1

8. Heroine Make SP Volume & Curl Mascara Super Waterproof

$9.85

TypeWaterproof
BrushRocket
CurlA
FinishB
ApplicationB
Smudge ResistanceA+
RemovalC
Overall ScoreB
TypeFilm
BrushRocket
CurlA
FinishA
ApplicationB
Smudge ResistanceD
RemovalA
Overall ScoreA
TypeTubing
BrushStraight
CurlB
FinishA
ApplicationA
Smudge ResistanceB
RemovalA
Overall ScoreB
5. FASIO Powerful Curl Mascara EX Volume 1

5. FASIO Powerful Curl Mascara EX Volume

$12.53

TypeWaterproof
BrushStraight Comb & Brush
CurlA
FinishA+
ApplicationA
Smudge ResistanceA
RemovalC
Overall ScoreA
4. MAQuillAGE Full Vision Mascara Volume Impact 1

4. MAQuillAGE Full Vision Mascara Volume Impact

$22.88

TypeWaterproof
BrushArched Comb & Brush
CurlA+
FinishA
ApplicationA
Smudge ResistanceA+
RemovalD
Overall ScoreA
TypeTubing
BrushArch
CurlA+
FinishA+
ApplicationA+
Smudge ResistanceC
RemovalA
Overall ScoreA
2. Integrate Matsuiku Girls Lash (Feminine Volume) 1

2. Integrate Matsuiku Girls Lash (Feminine Volume)

$9.45

TypeTubing
BrushArch
CurlA+
FinishA
ApplicationA+
Smudge ResistanceB
RemovalB
Overall ScoreA+
1. DHC Volume Mascara EX 1

1. DHC Volume Mascara EX

$15.32

TypeWaterproof
BrushArch
CurlA+
FinishB
ApplicationA+
Smudge ResistanceA
RemovalB
Overall ScoreA+

Tips and Tricks on How to Get Beautiful Lashes with Mascara

You could get the best mascara in the world–you still aren’t going to get the finish you want unless you know how to use it. You definitely don’t want to mess up and be left with streaks of black all over your lids…
Below, we’ve lined up a few tips and tricks that professional hair and makeup artists use, so be sure to try them out.

Wipe off Any Extra Product on a Tissue

Wipe off Any Extra Product on a Tissue
When a huge chunk of mascara gets stuck on the tip of your brush, make sure you wipe it off with a tissue before applying.
It might seem to be a waste of good product, but if you don’t want your mascara to clump, you need to do it. It’ll also ensure the mascara slides smoothly onto your lashes without looking too jagged or bulky.
If you wipe off the wand that attaches the brush to the cap, you can further ensure that absolutely no product gets onto your skin.

Change the Angle and Direction of Your Brush Depending on Where You’re Applying

Change the Angle and Direction of Your Brush Depending on Where You’re Applying
Raise your hand if you brush all your lashes in the same direction, in the same way. (Your translator’s hand would be going up right about now.) If you do that, however, you won’t be able to get your lashes to fan out. By changing the direction in which you apply mascara, you can end up with thicker, more beautiful lashes.
First, brush the lashes right above your iris straight up. Next, brush the lashes above the whites so that they fan out from either side. When you do so, make sure to brush from the roots of your lashes–this will ensure that they stay curled. If, however, mascara tends to smear when you apply from the roots, then apply mascara further up and use a clear top coat to firm up the bottom.
When applying mascara to the fine lashes at the corners of your eyes and your bottom lid, turn your brush so that it’s vertical, and you’ll have an easier time.

When Applying Multiple Coats, Brush out Your Lashes with a Comb in Between Each Layer

When Applying Multiple Coats, Brush out Your Lashes with a Comb in Between Each Layer
When you’re looking for extra volume or length, it’s common to apply multiple coats of mascara. Just make sure that when you do layer on product, you brush out your lashes with a comb in between each coat. This will prevent any clumping.
Volumizing mascara and fiber mascara clump up really quickly, so we’d say that you need a comb for those. Combs will also make sure your lashes are all separate from one another, resulting in a more natural look. If, however, alternating between an applicator and comb sounds like too much trouble for you, look for a mascara where the applicator is a comb.

How to Remove Mascara in a Way that Won’t Remove Your Lashes

How to Remove Mascara in a Way that Won’t Remove Your Lashes
If it’s tubing mascara, then all you need to do is rinse it off with some hot water–but, otherwise, we’d venture to say that most people rub at their mascara to get it off. And if you were to do that every day, then over time, your lashes might start falling out, leaving you with awkward gaps…
For the sake of your lashes, get a good eye makeup remover and take the time to gently get rid of all your mascara.
<How to Remove Mascara>

  1. Thoroughly wet a cotton pad with eye makeup remover.

  2. Lay the cotton pads on top of your lashes and let it soak for 30 seconds.

  3. Fold the cotton pads around your lashes and gently wipe them off.

  4. Soak a cotton swab in eye makeup remover.

  5. Take the folded cotton pad and line it up against your bottom eyelid.

  6. Close your eyes and run the cotton swab from the roots of your lashes to the tips.

  7. Gently wash off any remaining residue with lukewarm water.

Summary

We rounded up experts and members of our editing department, purchased the 38 most popular Japanese and Korean mascaras, and tested them all.
They say eyes are the windows to the soul. We guess lashes would be the curtains then. Our point is when you change up your mascara, you can change up your whole look. We hope you take this article as inspiration to go out and find a mascara that you can call ideal.
Original by Rio Sasaki; Translation by Jasmine Li

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