• Top 16 Best Japanese BB Creams to Buy Online 2019 - Tried and True! 1
  • Top 16 Best Japanese BB Creams to Buy Online 2019 - Tried and True! 2
  • Top 16 Best Japanese BB Creams to Buy Online 2019 - Tried and True! 3
  • Top 16 Best Japanese BB Creams to Buy Online 2019 - Tried and True! 4
  • Top 16 Best Japanese BB Creams to Buy Online 2019 - Tried and True! 5

Top 16 Best Japanese BB Creams to Buy Online 2019 - Tried and True!

We’re obsessed with flawless skin here in Japan. Beyond just looking good, we want our skin to actually be good–naturally healthy and free of blemishes–so it makes sense that BB cream, which is makeup and skincare in one, would have firmly taken root here. We’ve got a lot of brands, like Sekkisei, and a lot of formulations.

So you’re probably wondering which BB creams are actually popular and which work. In order to answer that question, we ordered the 16 most popular tubes of BB cream from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited two experts and had them compare the following:

1. How Well It Spreads
2. Coverage
3. Finish
4. Longevity

This is how we tested and found the most exceptional BB creams.

This article's specialists

Chie Kato
Rika Fujiwara
  • Last updated: 10/25/2019
  • 866 views
Table of Contents

Introducing the Experts Who Lent Us Their Knowledge

This time around, we borrowed the expertise of hair and makeup artist Rika Fujiwara and Instagrammer Chie Kato.
Introducing the Experts Who Lent Us Their Knowledge
〈Chie Kato and Rika Fujiwara〉
Beauty Gurus

{Left: Former Fashion Retailer and Instagrammer Chie Kato}
She used to work in fashion as a retail clerk (also the time when she started her blog). After she got married, she quit her job in in the fashion industry. Now, as a housewife, she's still very active, Instagramming daily about fashion, cosmetics, and hair. She's got over 100,000 followers.

{Right: Freelance Hair and Makeup Artist Rika Fujiwara}
She's a freelance hair and makeup artist and an expert in aromatherapy certified by the Aroma Environment Association of Japan. She also pens beauty columns. She studied under Mr. Hiroki Murooka from the hair and makeup studio ThreePEACE for four years before going independent.

Sorry, but What’s BB Cream Again?

Sorry, but What’s BB Cream Again?
In Japan, we like to say BB cream stands for “blemish balm,” though it more often stands for “beauty balm” in the West. It’s meant to be almost everything: sun protection, primer, foundation, and sometimes concealer in one. To put it another way, it’s all of your base makeup in one tube.
BB cream was invented in the 1950s by a German dermatologist. She wanted coverage that could soothe and protect skin, which could then be used by patients who underwent facial peels. After that, the Korean beauty market adopted the idea and added its own twists, like UV protection and beautifying ingredients. Thus, our modern BB cream was born.
It’s now a worldwide trend and a must-have item for those looking to shorten their makeup routine.

How to Choose Japanese BB Cream – Buying Guide

We’ll get into how we tested and compared all the products, but first we’d like to introduce four things you should look out for when choosing BB cream.

① You Want Cream that Spreads Easily and Saves You Time

① You Want Cream that Spreads Easily and Saves You Time
Look for BB cream that spreads as smoothly as half-melted butter. If the cream doesn’t spread easily, you’ll start rubbing and tugging at your skin during application, which can damage it over time.
Light and thin or thick and opaque… BB creams come in all kinds of textures, so it’s important to make sure that any product you buy will spread well.

② You Want Cream that Has Good Coverage

② You Want Cream that Has Good Coverage
Look for a BB cream that will hide your blemishes. Most BB cream offers pretty full coverage, but not all creams are going to perform the same.
Of course, not everyone needs the same amount of coverage, so think about what and how much you want to hide before shopping.

③ You Want Cream that Will Last through Water and Sweat

③ You Want Cream that Will Last through Water and Sweat
Sweat is makeup’s worst enemy, especially in summer. If your BB cream’s short-lived, you’ll have to touch up multiple times throughout the day–and it’s a pain. Look for long-wearing BB cream that will stand up to water and sweat.

④ You Want Cream that Will Moisturize

④ You Want Cream that Will Moisturize
One of BB cream’s greatest strengths is its hydrating power. Especially if you have dry skin, check the back of the packaging for hydrating ingredients.
There’s also BB cream that offers full-on sun protection, but these can actually dry out skin. Don’t go for anything too strong.

What Products We Ordered and How We Tested Them

What Products We Ordered and How We Tested Them
Now to introduce the 16 top-selling Japanese BB creams that we ordered and the process by which we tested them.
{The Products We Tested}
1. Dr.Ci:Labo BB Perfect Cream Enrich-Lift (クターシーラボ BBパーフェクトクリーム エンリッチリフト)
2. Moist Labo BB Essence Cream (モイストラボ BBエッセンスクリーム)
3. SATORI Botanical BB Cream Premium (サトリ ボタニカルBBクリームプレミアム)
4. Baby Pink BB Cream (ベビーピンク BBクリーム)
5. Freshel Skincare BB Cream (フレッシェル スキンケアBBクリーム)
6. Benowa Medicated Perfect BB Cream (ビノワ 薬用パーフェクトBBクリーム)
7. recipist Oshiroi Irazu BB Cream (レシピスト おしろい要らずのBBクリーム)
8. CANMAKE Perfect Serum BB Cream (キャンメイク パーフェクトセラムBBクリーム)
9. ASTALIFT BB Cream (アスタリフト BB クリーム)
10. KATE Water in Oil BB (ケイト ウォーターインオイルBB)
11. INTEGRATE Mineral Base BB (インテグレート ミネラルベースBB)
12. Curel BB Cream (キュレル BBクリーム)
13. Cezanne BB Cream (セザンヌBBクリーム)
14. cola-rich BB Cream (コラリッチBBクリーム)
15. Chifure Cosmetics BB Cream (ちふれ化粧品 BB クリーム)
16. Kose Sekkisei White BB Cream (コーセー 雪肌精 ホワイト BBクリーム)
We then tested each for the following things:
Test ①: How Well It Spreads
Test ②: Coverage
Test ③: Finish
Test ④: Longevity

Test ①: How Well It Spreads

Test ①: How Well It Spreads
First, we looked at how well the BB cream spread.
We had our experts try out all 16 products and tell us what they thought about the texture of each.

The Big Takeaway: The Softer the Cream, the More it Spread

The Big Takeaway: The Softer the Cream, the More it Spread
The runnier creams all spread easily. On the other hand, the thicker, more solid creams took some rubbing and warming up–which we worried would damage our skin over time.
One of the big advantages of BB cream is that it combines all your base makeup into one item–and the faster you can smear the cream over your face, the more time you’ll save during busy mornings.
Rika Fujiwara
Freelance Hair and Makeup Artist
Rika Fujiwara
You want BB cream to blend into your skin. Don't go for heavy creams that don't spread well and make it obvious that you're wearing makeup.

Test ②: Coverage

Test ②: Coverage
Next, we looked at coverage.
We applied drops of BB cream the size of a grain of rice to letters printed on a piece of paper. We then looked at which blocked out the letters once they were blended out. We also applied the BB creams to ourselves and made note of whether or not they really hid our blemishes.

The Big Takeaway: As Expected, Heavier BB Creams Provided More Coverage

The Big Takeaway: As Expected, Heavier BB Creams Provided More Coverage
The denser creams gave us the most coverage. Even though we only applied a drop to our sheet of paper, they completely blocked out the print. And they blurred out our blemishes when we tried them on our skin.
On the other hand, all the runny creams felt kind of watered down, so we can’t say they gave us much coverage. We’d apply the exact same amount of a heavier and thicker cream, and the results they produced would be so different, we were left quite surprised.

Test ③: Finish

Test ③: Finish
Next, we had our experts look at the finish of each BB cream.
They applied cream to the back of their hands and told us their impressions–whether the cream gave a nice translucent look to the skin or ended up kind of cakey.

The Big Takeaway: Juicier Formulations Left Us with Porcelain Skin

The Big Takeaway: Juicier Formulations Left Us with Porcelain Skin
The lighter, silkier BB creams blended well into our skin, leaving us with a translucent, dewy look. Plus, they were also hydrating–a perfect balance of skincare and cosmetics.
On the other hand, thicker BB creams often looked cakey. Make sure you pay attention to how much you’re using and apply only a thin layer to your face.
Chie Kato
Former Fashion Retailer and Instagrammer
Chie Kato
When it comes to BB creams, I recommend something dewy and fluid. Avoid thick formulas that don't blend into your skin, as they'll leave you looking cakey.

Test ④: Longevity

Test ④: Longevity
Finally, we gathered members from the editing department and tested for staying power.
We swatched the BB cream onto our arms; we then mixed together horse oil and water to simulate sweat and sprayed each patch of cream three times. Afterwards, we rubbed at the patches with a tissue to see how much wore off.

The Big Takeaway: A Lot of Creams Wore off as Soon as We Sprayed Them

The Big Takeaway: A Lot of Creams Wore off as Soon as We Sprayed Them
Kose’s Sekkisei BB Cream was the winner in this contest of longevity. It did the best at repelling the artificial sweat, and it didn’t start trickling off our arms. Even after we rubbed at it with a tissue, it didn’t leave a noticeable bald patch on our arms.
Then there were tons products that melted as soon as we sprayed them or wore off completely when we went at them with a tissue. But as long as you wear Sekksei BB Cream, a little sweat won’t wash off your makeup.

The Final Verdict: Top 16 Best Japanese BB Creams to Buy Online

Now to introduce the 16 best Japanese BB creams available online. They were ranked by how well they did on our tests and given an overall grade ranging from D to A+.
SpreadD
CoverageD
FinishD
LongevityD
Overall ScoreD
SpreadC
CoverageD
FinishD
LongevityD
Overall ScoreD
SpreadD
CoverageC
FinishD
LongevityD
Overall ScoreD
SpreadC
CoverageD
FinishC
LongevityC
Overall ScoreC
SpreadC
CoverageB
FinishC
LongevityC
Overall ScoreC
SpreadB
CoverageB
FinishA
LongevityD
Overall ScoreC
SpreadB
CoverageB
FinishA
LongevityC
Overall ScoreB
SpreadC
CoverageC
FinishC
LongevityA+
Overall ScoreC
SpreadA
CoverageC
FinishB
LongevityB
Overall ScoreB

7. Benowa Medicated Perfect BB Cream

$24.45

SpreadB
CoverageA
FinishB
LongevityC
Overall ScoreB
SpreadA
CoverageC
FinishB
LongevityA
Overall ScoreeB
SpreadA
CoverageB
FinishB
LongevityB
Overall ScoreB
SpreadA
CoverageB
FinishB
LongevityB
Overall ScoreB
SpreadA+
CoverageA
FinishA+
LongevityB
Overall ScoreA+
SpreadA+
CoverageA+
FinishA
LongevityA
Overall ScoreA+

Know Your Undertone, and It’ll Be Easy to Find a Shade that’s Right for You

Most BB creams in Japan are identified as having a blue base or a yellow base. But here in the States, we like to talk about undertones. Basically, blue bases just refer to cool undertones and yellow bases warm undertones. If you don’t know how to already, let’s talk about how to find your undertone.

If You Have Cool Undertones, You Want Cream that’s Tinted Pink

If You Have Cool Undertones, You Want Cream that’s Tinted Pink
People with cooler undertones are said to have the following characteristics:

  • The veins on your wrist appear blue.

  • When you press down on the pads of your fingers, the tips appear pink or red.

  • (Asians) Your hair is black, and your irises are so dark you can’t really see your pupils.

If this sounds like you, then you probably have cool undertones. That means that you want more pinkish shades. The less yellow a cream appears, the more easily it will blend into your skin.

If You Have Warm Undertones, You Want Cream That’s Tinted Yellow

If You Have Warm Undertones, You Want Cream That’s Tinted Yellow
People with warmer undertones are said to have the following characteristics:

  • The veins on your wrist appear green.

  • When you press down on the pads of your fingers, the tips appear orange or brown.

  • (Asians) Your hair is brownish, and your irises are light enough that you can easily see your pupils.

If this sounds like you, then you probably have warm undertones. That means you want more yellowish shades.

When Should I Use a BB Cream instead of a CC Cream?

When Should I Use a BB Cream instead of a CC Cream?
Both BB creams and CC creams are meant to be all your base makeup–moisturizer, primer, foundation–stuffed into one tube. Their difference, however, lies in the finish.
BB creams are closer to foundation; they’re meant to provide more coverage than CC creams and the finish usually comes out more matte. On the other hand, CC creams are supposed to be more color correcting. They’re therefore more similar to primer than foundation and go on thinner than BB creams.
Therefore, if you’re looking for more coverage, buy BB cream; if you’re looking for something light and natural, buy CC cream. We’ve also tested out a few popular CC creams; if you’re interested, you can visit the article at the link below.

How to Apply BB Cream without It Looking Cakey

How you apply a BB cream will greatly affect the finish it comes out to. Here are some tips and tricks you can try.

Use Just a Pearl-Sized Drop. Layer Cream onto Problem Spots Bit by Bit

Use Just a Pearl-Sized Drop. Layer Cream onto Problem Spots Bit by Bit
You shouldn’t need more than a pearl-sized drop for a single layer. After you’ve squeezed out the right amount, tap the cream onto your forehead, cheeks, nose, and chin and spread from the center of your face outwards, starting from the top and moving down.
To hide pores, try tapping the cream in, rather than buffing it. If you don’t plan on using any concealer, then layer the BB cream onto problem spots a little at a time.
If you want to set the cream with a powder, use a bit less powder than recommended; then, it shouldn’t end up looking cakey. Actually, since using a powder will give you a bit more coverage, it’s also a good idea to also apply a thinner layer of BB cream underneath.

Whether You Should Use a Brush or a Sponge Depends on the Kind of Finish You Want

Whether You Should Use a Brush or a Sponge Depends on the Kind of Finish You Want
Depending on whether you use a sponge or a brush, you can get a more natural or matte finish. If you want a natural look, try applying the cream with a foundation sponge. Dip the sponge in the cream and tap it into the skin; this will make it easy to control how much product goes onto your face and leave you with a natural, three-dimensional look.
Brushes can apply an even coat of cream, which leaves you with a flatter, more matte finish. However, it’s easy to over-apply with a brush, so put on just a bit at a time.

Summary

We invited two experts, purchased the 16 most popular tubes of Japanese BB cream, and tested them all.
Next time you’re searching for an item that’ll have you looking put together in a matter of minutes, try out any of the top-ranking creams on this list.
Original by Yukina Matsuda; Translation by Jasmine Li

Related Articles

  • Top 10 Best Curl Defining Creams to Buy Online 2019
    Top 10 Best Curl Defining Creams to Buy Online 2019
    Do you ever look in the mirror halfway through the day and wonder what happened to your beautiful, shiny curls? Curls are great. But if you’ve had them your whole life, you might have a love-hate relationship with them. When hydrated and nourished properly, you’re left with beautiful curls. But when it’s 90% humidity or you’ve bleached your hair (a lot), the result might not be so flattering.Creams, gels, sprays, mousses, leave-ins; you’ve heard of them all. And chances are, if you’re reading this, you’ve tried them all, too. It can be a bit overwhelming and quite frankly, costly, to figure out which ones work best for your hair. So, in this guide, we’ll show you how to find the right curl defining cream for you. And if you’re still a bit stuck, we’ll list our top 10 favorites.
    Cosmetics and skincare
    62 views
  • Top 45 Best Japanese Eyeliners to Buy Online 2019 - Tried and True!
    Top 45 Best Japanese Eyeliners to Buy Online 2019 - Tried and True!
    If you want bigger eyes, get eyeliner. If you want sensual eyes, intense eyes, eyes of any kind, get eyeliner. Eyeliner’s a big part of any look. And we’d venture so far as to say it’s extra important here in Japan where–we admit it–our eyes tend to run a bit… small. That’s why our cosmetics companies–including Heroine Make, shu uemura, and (even) Daiso–are churning out products.Of course, with a great number of products comes a great amount of choice, and with a great amount of choice comes confusion (not an Uncle Ben quote). That’s why we ordered the 45 most popular eyeliners from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Finish2. Application3. Smudge Resistance4. Ease of RemovalThis is how we tested and found the most exceptional Japanese eyeliners.
    Cosmetics and skincare
    294 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    1,316 views
  • Top 10 Best Anti-Frizz Serums to Buy Online 2019
    Top 10 Best Anti-Frizz Serums to Buy Online 2019
    We researched materials and pored through Amazon reviews and came to the conclusion that the best anti-frizz hair serums are hydrating, protective, and restorative.They often include smoothing silicones and moisturizing oils, but they don’t have to, and different formulas are better suited for different hair types. We kept all of this in mind as we hand-picked the best anti-frizz hair serums available.
    Cosmetics and skincare
    39 views
  • Top 10 Best Treatments for Bleached Hair to Buy Online 2019
    Top 10 Best Treatments for Bleached Hair to Buy Online 2019
    Bleaching your hair opens up a ton of opportunities in terms of color, but it can also leave your hair dry and damaged. So we scoured the internet for treatments to make having the hair color of your dreams a little easier.After poring over reviews, we’ve come to the conclusion that the best products are both moisturizing and strengthening, color safe, and protective. When considering a product, you might want to look for one that includes oils, proteins, and maybe a purple dye. We kept all of this in mind when putting together a list of some of the best treatments for bleached hair available online.
    Cosmetics and skincare
    48 views
  • Top 10 Best Scalp Treatments for Hair Growth to Buy Online 2019
    Top 10 Best Scalp Treatments for Hair Growth to Buy Online 2019
    We’ve scoured the internet and pored over reviews to figure out what makes a great scalp treatment for hair growth. While researching, we found that the key to hair growth is a healthy scalp. Therefore, treatments should reduce scalp inflammation, include ingredients focused on scalp health, and be free from any irritants like sulfates and parabens.While much hair loss can be fixed by paying closer attention to scalp health, to regrow hair, treatments should include minoxidil in the right concentration for men or women. Keeping these things in mind, we’ve selected our favorite scalp treatments for hair growth available online.
    Cosmetics and skincare
    45 views
  • Cow Brand Beauty Soap (Red Box) Review
    Cow Brand Beauty Soap (Red Box) Review
    Cow Brand’s been around since the Showa Era. For a reason. Their products are said to cleanse deep, lather well, and be full of mild ingredients safe for the most sensitive of skin. And they’re dirt cheap.Our editing department purchased what may be their flagship product–Beauty Soap Red Box–and put it to the test. We rated the efficacy of the formula and analyzed the ingredients. This is everything we learned.
    Cosmetics and skincare
    47 views
  • shu uemura Skin Purifier Anti/Oxi+ Cleansing Oil Review - mybest
    shu uemura Skin Purifier Anti/Oxi+ Cleansing Oil Review - mybest
    shu uemura’s Anti/Oxi+ Cleansing Oil is supposed to do more than remove makeup. It’s a time-rewinder, blemish buster, skin hydrator, mood lifter. That’s a lot to ask from one little green bottle.So this time around, our editors purchased this magical cleansing oil and put it to the test. We looked at whether the formula could pack a lot of cleansing power and still leave skin smooth and supple. We also inspected the ingredients list. This is everything we learned.
    Cosmetics and skincare
    38 views
  • Top 15 Best Japanese Cleansing Balms to Buy Online 2019 - Tried and True!
    Top 15 Best Japanese Cleansing Balms to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing balms. We then chose the 15 most popular products and tested them.We focused on three things: its cleansing power, its moisturizing ability, and its ingredients. We then compiled everything we learned into a buying guide about and list of the best Japanese cleansing balms available online.
    Cosmetics and skincare
    36 views
  • Top 12 Best Japanese Night Creams to Buy Online 2019 - Tried and True!
    Top 12 Best Japanese Night Creams to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best night creams. We then chose the 12 most popular products and tested them.We focused on three things: its moisturizing ability, its ingredients, and how it felt to use. We then compiled everything we learned into a buying guide about and list of the best Japanese night creams available online.
    Cosmetics and skincare
    20 views
  • Popular Articles

  • Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Top 24 Best Japanese Moisturizers and Face Lotions to Buy Online 2019 - Tried and True!
    Last time, we talked about toners. Now, we move on to the next step in the Japanese skincare routine: moisturizers and face lotions※1. Face lotions are important–they are, if you remember, the lid that seals your toner in. And, just like in America, in Japan, we have our high-end and drugstore brands, our revolutionary products and dupes.We thought it was high time someone separated the wheat from the chaff. That’s why we ordered the 25 most popular moisturizers and face lotions from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese moisturizers and face lotions. We also talk about the difference between lotion and cream at the very end of the article–be sure not to miss it.※1 乳液: moisturizer / face lotion
    Cosmetics and skincare
    2,874 views
  • Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    Top 25 Best Japanese Whitening Serums, Essences, and Ampoules to Buy Online 2019 - Tried and True!
    It’s a buzzword in Japan: translucence※1. It’s similar to Korea’s glass skin–skin so pure that it’s nearly transparent, resembling layers of frosted glass. In order to respond to that aesthetic, cosmetic companies–both drugstore and high-end–here have been coming out with scores of whitening※2 serums, essences, and ampoules※3.As always, it’s difficult to tell what kind of skincare is effective and what isn’t. That’s why, this time around, we ordered the 25 most popular whitening serums from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited a skincare specialist and had her compare the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese whitening serums, essences, and ampoules.※1 透明感: translucence (lit. transparency; used to describe glass skin)※2 美白: whitening (in this article, that refers to the tamping down of hyperpigmentation and the production of melanin, thereby preventing freckles and blemishes)※3 美容液: serums, essences, and ampoules (more on how we translated that term below)
    Cosmetics and skincare
    1,719 views
  • Top 19 Best Japanese Face Washes for Acne to Buy Online 2019 - Tried and True!
    Top 19 Best Japanese Face Washes for Acne to Buy Online 2019 - Tried and True!
    Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for face washes that work on acne-prone skin. We looked at products with salicylic acid; we looked at pore-clearing stuff; we looked at foams and clays and bars of soap.After some hemming and hawing, we narrowed our list down to 19 options. We then tested them for the following:1. Cleansing Power2. Hydration (that is, how hydrated your skin is after cleansing)This is how we hand-picked the best Japanese face washes for acne. For those interested, we also discuss face washing technique at the end of the article–just a quick heads-up so you don’t miss it.
    Cosmetics and skincare
    1,187 views
  • Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Hair Dyes to Buy Online 2019 - Tried and True!
    Let’s get this straight–there’s no such thing as a “best” hair dye. Strictly speaking. Just like there’s no such thing as a “best” concealer or “best” mattress or “best” jacket because it all comes down to you. What kind of skin do you have? What kind of sleeping posture? Do you get cold easily?This time around, we ordered the 10 most popular hair dyes found in Japanese drugstores and on Japan’s e-commerce sites and compared the following:1. How Vivid the Color was2. How Gentle on Hair the Dye was3. How Long the Color LastedHowever, we want you to keep in mind that the Japanese hair dyes we introduce were formulated with Japanese (naturally black, bleached Asian) hair in mind and are most effective on hair of a similar quality. If you’ve hair like that, great–you’ll probably find that it works better than your average box of CVS/Walgreens stuff. If not, though, results may be a bit unexpected.
    Cosmetics and skincare
    1,316 views
  • Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    Top 38 Best Japanese Lip Balms to Buy Online 2019 - Tried and True!
    If eyes are the windows to your soul, your lips are the shape to its voice. They’re worth taking good care of, especially because they’re tender and prone to aging, just like the rest of your skin. And in Japan, as in America, lip balm is cheap and plentiful, so you’ve plenty of choices–choices between brands, as well as between medicated, tinted, or organic balms.So which balms are worth your money and which aren’t? To answer that question, we ordered the 38 most popular lip balms from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Hydration2. ApplicationThis is how we tested and found the most exceptional Japanese lip balms.
    Cosmetics and skincare
    1,178 views
  • Top 28 Best Japanese Toners to Buy Online 2019 - Tried and True!
    Top 28 Best Japanese Toners to Buy Online 2019 - Tried and True!
    We don’t know when it started, but Japanese women are known–have been known for a while–for beautiful skin. And walking around Tokyo, you can’t help but think “where’s there’s smoke, there’s fire.” While there’s no one factor that makes one’s skin what it is, we’d hazard a guess and say skincare is important.The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 28 most popular toners※1 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited an specialist and had her compare the following:1. Application (How It Feels on Skin)2. HydrationThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.※1 化粧水: tone
    Cosmetics and skincare
    1,116 views
  • Top 10 Best Japanese Powder Foundations to Buy Online 2019 - Tried and True!
    Top 10 Best Japanese Powder Foundations to Buy Online 2019 - Tried and True!
    It can be hard to get powder foundation to sit well on the skin. But you can’t deny that it’s oil-controlling, no-mess, and easy to apply. And even in Japan, the land of seemingly flawless skin, powder foundation is popular and in abundance; it’s got its high-end and drugstore brands, rip-offs and dupes.So it makes sense to wonder which powder foundations actually work on this side of the Pacific. That’s why we ordered the 10 most popular Japanese powder foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited two experts and had them compare the following:1. Finish2. Ease of Application3. CoverageThis is how we tested and found the most exceptional Japanese powder foundations.
    Cosmetics and skincare
    725 views
  • Popular Item Lists

    Search by Category