Out of the Rohto Mentholatum series, this Deep Moist lip balm promises the highest amount of hydration for your lips. But among the rave reviews online are comments that it doesn't feel good to put on or that its unique oval shape is difficult to use. That's why we decided to purchase it and test it out ourselves, namely for its moisturizing ability and how it felt to use. Here's what we learned.

DHC Extra Moisture Lip Cream is an especially popular product in the brand's lip care lineup, but when we pored through reviews online, we noticed some that said they were bothered by its scent or that it dried out their lips. That's why we decided to purchase it and test it out for ourselves, specifically gauging its moisturizing ability and how it felt to use. Here's what we learned.

We've heard a lot of good things about Rohto Melano CC Serum on the Internet, especially since it uses Vitamin C to whiten skin and prevent acne breakouts from occurring. However, there are also some that claim it didn't stop their skin from breaking out or caused additional problems instead.That's why we decided to purchase this whitening serum for ourselves and put it to the test. We analyzed its moisturizing power and how it felt to use and compared our results to the word on the 'Net. Here's what we learned.

Dark circles are tricky. They don’t like to be hidden, and you often need a very specific kind of concealer to do the trick. You first have to remember that the skin around your eyes is very delicate, and there’s a lot of movement there when you smile, laugh, frown, or cry. Then there’s different types of dark circles–blue, black, and brown–each requiring its own shade of concealer.If Western brands aren’t cutting it for you (or if they are, but you’re living in Asia and need something cheaper), then try looking into the arsenal of Japanese and Korean concealers. There’s a lot, which is why we ordered the 29 most popular under eye concealers from Japan’s e-commerce giants and tested for the following:1. Coverage2. Longevity3. ApplicationThis is how we tested and found the most exceptional Japanese and Korean under eye concealers. We also tell you how to cover your dark circles at the end of the article, so stay tuned!

Our editors searched Japanese e-commerce sites (such as @cosme, Amazon, and Rakuten) for the best cleansing oils. We then chose the 31 most popular products and tested them for the following:1. Cleansing Power2. Hydration (that is, how hydrated your skin is after cleansing)3. IngredientsWe also consulted a researcher about options for folks with sensitive skin and rounded out the article with tips on how to use and wash off cleansing oils. What we ended up with was a definitive list of and buying guide about the best Japanese cleansing oils available online (and in drugstores).

It’s one of the seven wonders of the world. It’s a trending question on Quora. Why do Japanese women have such beautiful skin? A lot of it starts down at the roots: skincare, diet, genes. However, some of it is surface level stuff: makeup and, specifically, foundation. And out of all the foundation that’s out there, liquid–high-end and drugstore–is prized because it’s both versatile and hydrating.So in order to tap into those beauty secrets, we ordered the 12 most popular Japanese foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also consulted three experts, who looked for the following:1. Finish2. Ease of Application3. CoverageThis is how we tested and found the most exceptional Japanese liquid foundations.

We’re in the age of J-Beauty. It’s almost ludicrous looking at the waves of actresses and models with their tiny faces and huge doll-like eyes. But you’ve figured out one of their beauty secrets, the reason behind those ingenuous eyes: double eyelid tape.Double eyelid tape made its way to the West pretty recently, so it makes sense that you’d be confused about what makes one product different from another. (There’s double- and single-sided tape, but what else…?) In order to help you out, we ordered the 18 most popular packs of double eyelid tape from Japan’s e-commerce giants and tested for the following:1. Finish (whether you actually get double eyelids / how convincing it looks)2. If You Can Apply Makeup over It3. Ease of Use4. Water Resistance5. Ease of RemovalThis is how we tested and found the most exceptional double eyelid tape.

It can be hard to get powder foundation to sit well on the skin. But you can’t deny that it’s oil-controlling, no-mess, and easy to apply. And even in Japan, the land of seemingly flawless skin, powder foundation is popular and in abundance; it’s got its high-end and drugstore brands, rip-offs and dupes.So it makes sense to wonder which powder foundations actually work on this side of the Pacific. That’s why we ordered the 10 most popular Japanese powder foundations from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited two experts and had them compare the following:1. Finish2. Ease of Application3. CoverageThis is how we tested and found the most exceptional Japanese powder foundations.

We don’t know when it started, but Japanese women are known–have been known for a while–for beautiful skin. And walking around Tokyo, you can’t help but think “where’s there’s smoke, there’s fire.” While there’s no one factor that makes one’s skin what it is, we’d hazard a guess and say skincare is important.The Japanese skincare routine has quite a few steps. There’s cleansing; then the first step after cleansing is toning. To help you ease into Japanese skincare, we ordered the 28 most popular toners※1 from Japan’s e-commerce giants (such as Amazon, Rakuten, and @cosme) and tested them all. We also invited an specialist and had her compare the following:1. Application (How It Feels on Skin)2. HydrationThis is how we tested and found the most exceptional Japanese toners. We also consulted our specialist about skincare–for example, we asked about how to properly put on toner and the order in which we should apply toner, lotion, and essences. We share all this information at the end of the article, so stay tuned.※1 化粧水: tone

Browsing a Japanese drugstore is like panning for gold. You’re there looking down the aisles and everything seems like silt until you finally find a gem–a body lotion that hydrates (possibly even more than a high-end brand), low price tag, no shady ingredients. The task is fun but time-consuming, especially if you don’t read Japanese.And even if you do, do you really want to go through all of those katakana-ized chemical names? We certainly don’t. But we did. To save you headache (and a trip or ten to the drugstore), we ordered the 14 most popular body moisturizers from Japan’s e-commerce giants (such as @cosme, Amazon, and Rakuten) and tested for the following:1. Fragrance2. Hydration3. ApplicationThis is how we tested and found the most exceptional Japanese body moisturizers.